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allure.com favicon allure.com

Excellent Practice30
Improvement Could be Made16
Critical Issues to Attend5
Oct 18, 2021 06:04 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     32
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

dog   fashion   fitness   health   inspiration   nutrition   parenting   planet  

Title
Allure - Beauty Tips, Trends & Product Reviews | Allure

Words count: 7    Unique Words: 6    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Allure 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Words count: 26    Length: 167 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Allure - Beauty Tips, Trends & Product Reviews | Allure www.allure.com/
Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  allure  beauty  care  choices  contentad  dedicated  discover  hair  ideas  magazine  main  makeup  product  reviews  skin  skip  tips  trends 

Top 20 Keywords
Total Terms Count: 45

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
allure 5 11.11%
beauty 4 8.89%
tips 3 6.67%
trends 3 6.67%
product 3 6.67%
reviews 2 4.44%
makeup 1 2.22%
skin 1 2.22%
discover 1 2.22%
ideas 1 2.22%
hair 1 2.22%
care 1 2.22%
main 1 2.22%
advice 1 2.22%
contentad 1 2.22%
magazine 1 2.22%
dedicated 1 2.22%
skip 1 2.22%
choices 1 2.22%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
060700000110179

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(60)
Bad Bunny Is Here at the Right Time
This "Gentle Piercer" Is Changing the Industry
An Illustrated Guide to Doing a Breast Self-Exam
Key Is in His Natural Habitat 
The American Manicure Is Fall's Simplest, Chicest Nail Art Trend 
Trending Stories
Why This Crease-Proof Eye Shadow Is a Staple in My Makeup Bag 
All the Prettiest Paris Fashion Week Beauty Moments
Are the Pimples on Your Lip Actually a Cold Sore?
Latest News
The St. Tropez Glow Kit Made Me Feel Like I'm Actually Good at Applying Self-Tanner
These Are Allure Editors' Favorite New Beauty Products
Lori Harvey Launched a Skin-Care Line
13 Headband and Half Wigs That Look Amazing
Scorpio Season Is Coming
We’re So Thankful for These Thanksgiving Nail Art Ideas
Why Sea Moss Is a Buzzy Ingredient in Skin Care Right Now
People on TikTok Are Using Lube as Base Makeup
Hailey Bieber Has Another Ludicrously Luminous Skin Moment
25 Gifts From Target That Every Beauty Lover Will Enjoy
The 21 Best Foundations for Mature Skin
Crayon Case's 18-Pan Blush Binder Has Every Shade You Could Ever Need
This TikTok Mascara Hack Gives You Huge Lashes
Gabrielle Union's Natural Curls Are Thriving in Her Latest Post
Sephora Just Launched Same-Day Delivery 
The 37 Best Perfumes for Women, According to Allure Editors
Are Silicones Really That Bad for Your Hair?
The 17 Best Makeup Setting Sprays of All Time
Bad Bunny Reflects on 11 of His Most Daring Beauty Moments 
Bad Bunny reflexiona sobre 11 de sus momentos más osados en la moda
The FDA Is Warning Against the Use of These At-Home Lip-Plumping Devices
Saweetie Is In Her Red Hair Era and We're Loving Every Moment
The 24 Best Personalized Gift Ideas for Your Favorite Person
The 21 Best Hair Straighteners to Buy at Every Price Point
Lizzo Brought the Side Ponytail Back for Cardi B's Birthday
Halsey Shared 'Important,' Honest Photos of Their Body 3 Months After Giving Birth
22 Best Cleansing Oils for Melting Away Makeup
45 Best Gifts to Give Practical, Hard-to-Shop-for People
How to Try on Makeup Looks From Our Most Recent Photo Shoots
I've Finally Found the Perfect Wave Cream for My Hair Texture
You Can Get Seven of Allure’s Fall Beauty Must Haves for $23
The 'Modern Beehive' Is About to Be the Next Big Hair Trend
Jennifer Lopez Has Bubblegum-Pink Hair in New Campaign
Target Just Put a Ton of Beauty Products on Sale
15 Purple-Packed Palettes That Look Amazing With Every Eye Color
The 18 Best Pimple Patches to Clear Acne Overnight
Editor's Letter: In a Dream with Jessica Cruel 
Bad Bunny está aquí en el momento preciso
Megan Thee Stallion's Multi-Chrome Manicure Shifts Into Four Different Colors
The 22 Best Eye Creams to Improve Dark Circles and Puffiness
The 33 Best Curl Creams Under $20
I Just Broke Up With Dandruff, Thanks to This $15 Shampoo
Why This Crease-Proof Eye Shadow Is a Staple in My Makeup Bag 
37 Best Gift Ideas for the Person Who Has Everything
The Best Bath Salts to Toss Into Your Tub for the Most Relaxing Soak
The Allure Best of Beauty 2022 Submission Guidelines
22 Products to Shop That Support Breast Cancer Awareness Month
Black Friday Just Started Early at Amazon — Here's What We're Buying
Gabrielle Union Is Having Way Too Much Fun With Her Foot-Long Braid
44 Unique Gifts From Amazon for Everyone on Your List

<H3>

(7)
Gabrielle Union's Natural Curls Are Thriving in Her Latest Post
Scorpio Season Is Coming
Megan Thee Stallion's Multi-Chrome Manicure Shifts Into Four Different Colors
These Are Allure Editors' Favorite New Beauty Products
13 Headband and Half Wigs That Look Amazing
We’re So Thankful for These Thanksgiving Nail Art Ideas
25 Gifts From Target That Every Beauty Lover Will Enjoy
<I> (1)Chevron
<EM> (10)Allure
Allure
Huge
Allure
actually
Allure
Allure
Allure
Allure
Allure
<STRONG> (1)Get TWO Best of Beauty winners from Viktor&Rolf, Kaja & more in the Allure Beauty Box!


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
54.2

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://allure.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://allure.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 2,134.03 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
27.44 s 0.21 s 0.19 s 0.05 s 15.37 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
192 Kb (192,063 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
192 Kb (192,063 bytes) 0 Kb (309 bytes) 192 Kb (191,754 bytes) 0.16 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.allure.com/ and http://allure.com are resolved to the same url :https://www.allure.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://beautybox.allure.com/?source=HCL_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZ
http://allure.com/account/sign-in?redirectURL=https%3A%2F%2Fwww.allure.com
https://beautybox.allure.com/?source=HCL_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZ
https://beautybox.allur...m/?source=EDT_ALB_EDIT_BANNER_0_TICKER_MAKEUP_SEPT2021_ZZ


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZ
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZ
https://beautybox.allur...IT_BANNER_0_TICKER_MAKEUP_SEPT2021_ZZ
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1


You have 9 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
180 14 194


Too many links (194), it may be considered as spam!

Internal Links (link to pages within this domain) - 180
URL Anchor Text
http://allure.com/#main-contentSkip to main content
http://allure.com/account/savedView saved stories
http://allure.com/
http://allure.com/makeup-looksMakeup
http://allure.com/skin-careSkin
http://allure.com/hair-ideasHair
http://allure.com/wellnessWellness
http://allure.com/beauty-products/best-of-beautyBest of Beauty
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZBeauty Box
http://allure.com/beauty-product-reviewsProduct Reviews
http://allure.com/the-melanin-editThe Melanin Edit
http://allure.com/account/savedView saved stories
http://allure.com/accou...irectURL=https%3A%2F%2Fwww.allure.comSign In
http://allure.com/newsletter/subscribeNewsletter
http://allure.com/searchSearchSearch
http://allure.com/makeup-looksMakeup
http://allure.com/skin-careSkin
http://allure.com/hair-ideasHair
http://allure.com/wellnessWellness
http://allure.com/beauty-products/best-of-beautyBest of Beauty
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZBeauty Box
http://allure.com/beauty-product-reviewsProduct Reviews
http://allure.com/the-melanin-editThe Melanin Edit
http://allure.com/celebrity-trendsCelebrity
http://allure.com/shoppingFashion
http://allure.com/videoVideo
https://beautybox.allur...IT_BANNER_0_TICKER_MAKEUP_SEPT2021_ZZJOIN NOW
http://allure.com/story...d-bunny-cover-interview-november-2021
http://allure.com/story...d-bunny-cover-interview-november-2021Bad Bunny Is Here at the Right...
http://allure.com/story...neese-brooks-gentle-piercer-interview
http://allure.com/story...neese-brooks-gentle-piercer-interviewThis "Gentle Piercer" Is Chang...
http://allure.com/story/breast-self-exam-steps
http://allure.com/wellnessWellness
http://allure.com/story/breast-self-exam-stepsAn Illustrated Guide to Doing ...
http://allure.com/story...ee-key-bad-love-hair-makeup-interview
http://allure.com/story...ee-key-bad-love-hair-makeup-interviewKey Is in His Natural Habitat 
http://allure.com/story/american-manicure-tips-inspiration
http://allure.com/story/american-manicure-tips-inspirationThe American Manicure Is Fall'...
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1Gabrielle Union's Natural Curl...
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1Scorpio Season Is Coming
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1
https://www.allure.com/...199-4dc1-b779-6f1a83c0c0c0_popular4-1Megan Thee Stallion's Multi-Ch...
http://allure.com/story/depixym-cosmetic-emulsion-review
http://allure.com/story/depixym-cosmetic-emulsion-reviewWhy This Crease-Proof Eye Shad...
http://allure.com/galle...spring-summer-2022-hair-makeup-trendsiconGallery
http://allure.com/galle...spring-summer-2022-hair-makeup-trendsAll the Prettiest Paris Fashio...
http://allure.com/story/identify-herpes-cold-sore-vs-pimple
http://allure.com/story/identify-herpes-cold-sore-vs-pimpleAre the Pimples on Your Lip Ac...
http://allure.com/galle.../editors-favorite-new-beauty-productsThese Are Allure Editors' Favo...
http://allure.com/gallery/best-headband-wigs13 Headband and Half Wigs That...
http://allure.com/galle...thanksgiving-manicures-nail-art-ideasWe’re So Thankful for These Th...
http://allure.com/gallery/best-gifts-from-target25 Gifts From Target That Ever...
http://allure.com/story/st-tropez-ultimate-glow-kit-review
http://allure.com/story/st-tropez-ultimate-glow-kit-reviewThe St. Tropez Glow Kit Made M...
http://allure.com/galle.../editors-favorite-new-beauty-productsiconGallery
http://allure.com/beauty-products/editors-favoritesEditors' Favorites
http://allure.com/galle.../editors-favorite-new-beauty-productsThese Are Allure Editors' Favo...
http://allure.com/story...ey-skin-care-line-skn-by-lh-interview
http://allure.com/story...ey-skin-care-line-skn-by-lh-interviewLori Harvey Launched a Skin-Ca...
http://allure.com/gallery/best-headband-wigsiconGallery
http://allure.com/hair-ideasHair
http://allure.com/gallery/best-headband-wigs13 Headband and Half Wigs That...
http://allure.com/story/scorpio-season-guide
http://allure.com/story/scorpio-season-guideScorpio Season Is Coming
http://allure.com/galle...thanksgiving-manicures-nail-art-ideasiconGallery
http://allure.com/makeup-looksMakeup
http://allure.com/galle...thanksgiving-manicures-nail-art-ideasWe’re So Thankful for These Th...
http://allure.com/story/sea-moss-skin-care-benefits
http://allure.com/story/sea-moss-skin-care-benefitsWhy Sea Moss Is a Buzzy Ingred...
http://allure.com/story/tiktok-lube-foundation-makeup-hack
http://allure.com/story/tiktok-lube-foundation-makeup-hackPeople on TikTok Are Using Lub...
http://allure.com/story...hailey-bieber-luminous-skin-care-tips
http://allure.com/story...hailey-bieber-luminous-skin-care-tipsHailey Bieber Has Another Ludi...
http://allure.com/gallery/best-gifts-from-targeticonGallery
http://allure.com/skin-careSkin
http://allure.com/gallery/best-gifts-from-target25 Gifts From Target That Ever...
http://allure.com/gallery/best-foundation-for-mature-skiniconGallery
http://allure.com/makeup-looks/faceFace
http://allure.com/gallery/best-foundation-for-mature-skinThe 21 Best Foundations for Ma...
http://allure.com/story/crayon-case-blush-binder-review
http://allure.com/story/crayon-case-blush-binder-reviewCrayon Case's 18-Pan Blush Bin...
http://allure.com/story/tiktok-zick-zack-mascara-makeup-hack
http://allure.com/story/tiktok-zick-zack-mascara-makeup-hackThis TikTok Mascara Hack Gives...
http://allure.com/story/gabrielle-union-afro-curls
http://allure.com/story/gabrielle-union-afro-curlsGabrielle Union's Natural Curl...
http://allure.com/story/sephora-same-day-delivery
http://allure.com/story/sephora-same-day-deliverySephora Just Launched Same-Day...
http://allure.com/gallery/best-perfumes-and-fragrancesiconGallery
http://allure.com/makeup-looksMakeup
http://allure.com/gallery/best-perfumes-and-fragrancesThe 37 Best Perfumes for Women...
http://allure.com/story/are-silicones-bad-for-hair
http://allure.com/story/are-silicones-bad-for-hairAre Silicones Really That Bad ...
http://allure.com/gallery/best-setting-spraysiconGallery
http://allure.com/makeup-looks/faceFace
http://allure.com/gallery/best-setting-spraysThe 17 Best Makeup Setting Spr...
http://allure.com/galle.../bad-bunny-best-daring-beauty-momentsiconGallery
http://allure.com/makeup-looksMakeup
http://allure.com/galle.../bad-bunny-best-daring-beauty-momentsBad Bunny Reflects on 11 of Hi...
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.instagram.com/allure/Instagram
https://twitter.com/Allure_magazine/Twitter
https://www.facebook.com/allure/Facebook
https://www.pinterest.com/alluremagazine/Pinterest
https://www.tiktok.com/@allure?lang=enTiktok
http://www.condenast.com/brands/allure/About Allure
https://w1.buysub.com/p...40493098&lsid=82211348130013339&vid=1Subscription Services
https://www.condenast.com/careers/Careers
https://www.condenaststore.com/Condé Nast Store
https://www.cnspotlight.com/Condé Nast Spotlight
https://www.condenast.com/user-agreement/User Agreement
http://www.condenast.com/privacy-policy#privacypolicyPrivacy Policy and Cookie Stat...
http://www.condenast.co...ivacy-policy#privacypolicy-californiaYour California Privacy Rights...
http://www.condenast.com/privacy-policy#privacypolicy-optoutAd Choices

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
64 63 1


1 images do not have Alt values.

Image URL - 64
URL ALT Text
http://allure.com/verso.../logo-header.95d6522119a7e0c0674f96017a219339528c048d.svgAllure
https://media.allure.co...388f82d616/master/w_160%2Cc_limit/Best-of-Beauty-Logo.png
https://media.allure.co...d01b98fff0283c/4:3/w_1024%2Cc_limit/Allure_BadBunny_1.jpgBad Bunny wearing a blue durag...
https://media.allure.co...16:9/w_640%2Cc_limit/janeese%2520brooks%2520work%2520.JPGclose up of septum piercing on...
https://media.allure.co...os/59f35310f5dd7f4ceff00127/16:9/w_640%2Cc_limit/lede.jpgImage may contain Art Advertis...
https://media.allure.co...40%2Cc_limit/key%2520bad%2520love%2520alien%2520photo.jpgKey with blonde hair and surpr...
https://media.allure.co...e%2520met%2520gala%25202021%2520american%2520manicure.jpgup close picture of Lily Aldri...
https://media.allure.co...elle%2520Union%2520Met%2520Gala%25202021%2520Entrance.jpgGabrielle Union arriving at th...
https://media.allure.co...320%2Cc_limit/allure%2520scorpio%2520season%2520guide.jpgCollage of a sunset, dancing l...
https://media.allure.co...8ba4cb3/1:1/w_320%2Cc_limit/meg%2520thee%2520stallion.jpgMegan Thee Stallion performing...
https://media.allure.co...devon%2520abelman%25202021%2520best%2520of%2520beauty.jpgCollage of a selfie of Devon A...
https://media.allure.co...d5f6c85559991755/16:9/w_768%2Cc_limit/dior%2520ss2022.jpgModel with slickedback ponytai...
https://media.allure.co.../16:9/w_768%2Cc_limit/cold%2520sore%2520vs%2520pimple.jpgHand with white manicure touch...
https://media.allure.co...520Kit%2520Allure%2520Best%2520of%2520Beauty%25202021.jpgWoman sitting on the ground ne...
https://media.allure.co...20Serum%2520Foundation%2520editors%2520favorites%2520.jpgside by side of Tarte Sea Hydr...
https://media.allure.co...566ada9c/1:1/w_1600%2Cc_limit/allure%2520lede%2520(1).jpgPhoto of Lori harvey in a gree...
https://media.allure.co...t/best%2520headband%2520wigs%2520lede%2520social%2520.jpgfour laughing black people wit...
https://media.allure.co...600%2Cc_limit/allure%2520scorpio%2520season%2520guide.jpgCollage of a sunset dancing la...
https://media.allure.co...0c/1:1/w_1600%2Cc_limit/thanksgiving%2520nail%2520art.pngthree side by side images of t...
https://media.allure.co...b7d1284495627a21853/1:1/w_1600%2Cc_limit/seamoss-lede.pngambercolored small bottle wit ...
https://media.allure.co..._limit/tiktok%2520lube%2520makeup%2520primer%2520hack.pngthree side by side screenshots...
https://media.allure.co...600%2Cc_limit/hailey_beiber_skin_beauty_british_vogue.jpgselfie of hailey bieber with l...
https://media.allure.co...3c9fc9f0b40697/1:1/w_1600%2Cc_limit/lede_social_river.jpgphoto of elf eyeshadow palette...
https://media.allure.co...t%2520foundations%2520for%2520aging%2520skin%2520lede.jpgA smiling halfshadowed silverh...
https://media.allure.co...limit/crayon%2520case%2520blush%2520binder%2520review.jpgside by side of crayon case bl...
https://media.allure.co...2Cc_limit/TikTok%2520Mascara%2520Wand%2520Trick%25203.jpgYoung Woman Applying Mascara t...
https://media.allure.co...elle%2520Union%2520Met%2520Gala%25202021%2520Entrance.jpgGabrielle Union arriving at th...
https://media.allure.co...5fff23d9c1f27008ed03d7a8/1:1/w_1600%2Cc_limit/sephora.jpgsephora storefront
https://media.allure.co...cca48012ef8a84ea4e7/1:1/w_1600%2Cc_limit/jh_fragrance.jpgPhoto of Allure editors' favor...
https://media.allure.co...%2Cc_limit/are%2520silicones%2520bad%2520for%2520hair.jpgyoung woman examining her face...
https://media.allure.co...4747bbb/1:1/w_1600%2Cc_limit/best-setting-sprays-lede.jpgA model poses backstage ahead ...
https://media.allure.co...imit/bad%2520bunny%2520best%2520beauty%2520looks%2520.jpgthree side by side photos of b...
https://media.allure.co...imit/bad%2520bunny%2520best%2520beauty%2520looks%2520.jpgthree side by side photos of b...
https://media.allure.co...%2520TikTok's%2520Latest%2520Bad%2520Idea%2520(River).jpgHands holding up smartphones w...
https://media.allure.co...4d8cf7b26e2feabeeb/1:1/w_1600%2Cc_limit/saweetie%2520.jpgSaweetie posing on the 2021 MT...
https://media.allure.co...b985be0d4e8/1:1/w_1600%2Cc_limit/JH_personalizedgifts.jpgPhotos of Yves Saint Laurent l...
https://media.allure.co...0d8823654df896ee4/1:1/w_1600%2Cc_limit/flatirons-lede.jpga trio of flat irons on a mint...
https://media.allure.co...59b209b9102321989/1:1/w_1600%2Cc_limit/lizzo%25202020.jpgLizzo performs on stage in a b...
https://media.allure.co.../6166e807ffe333f6dc0cc21f/1:1/w_1600%2Cc_limit/1189931862Halsey shared postpartum body ...
https://media.allure.co...b8517/1:1/w_1600%2Cc_limit/best%2520cleansing%2520oil.jpgPortrait of a young girl witho...
https://media.allure.co..._1600%2Cc_limit/Best%2520Practical%2520Gifts%2520lede.jpgBest Practical Gifts A collage...
https://media.allure.co.../611173d064e2a1ff6bf5d73b/1:1/w_1600%2Cc_limit/lede-1.jpgImage may contain Graphics Art...
https://media.allure.co...07789/1:1/w_1600%2Cc_limit/Living-Proof-Wave-Enhancer.jpgphoto collage of a woman with ...
https://media.allure.co..._limit/october%2520allure%2520beauty%2520box%25202021.jpgImage may contain Bottle Human...
https://media.allure.co...nd%25202021%2520-%2520last%2520night%2520in%2520soho.jpegAnya Taylor Joy wearing the 20...
https://media.allure.co...3de8c0a3b1496ff0/1:1/w_1600%2Cc_limit/jlo-vmas-2021-3.jpgJennifer Lopez speaks onstage ...
https://media.allure.co...a8755960f960bc9ee/1:1/w_1600%2Cc_limit/JH_TargetDeals.jpgphoto of Bed Head's hair wavin...
https://media.allure.co...7351801fdf/1:1/w_1600%2Cc_limit/Allure_purplepalettes.jpgHuda Beauty E.L.F. Cosmetic an...
https://media.allure.co...w_1600%2Cc_limit/best%2520pimple%2520patches%2520lede.jpgA diptych of a darkskinned mod...
https://media.allure.co...Creul%2520The%2520Science%2520of%2520Beauty%2520Issue.jpgAllure editorinchief Jessica C...
https://media.allure.co...d01b98fff0283c/1:1/w_1600%2Cc_limit/Allure_BadBunny_1.jpgBad Bunny wearing a blue durag...
https://media.allure.co...ba4cb3/1:1/w_1600%2Cc_limit/meg%2520thee%2520stallion.jpgMegan Thee Stallion performing...
https://media.allure.co...s%2520for%2520Dark%2520Circles%2520Lede%3A%2520Social.jpgThree tubs of eye creams next ...
https://media.allure.co...f6cc/1:1/w_1600%2Cc_limit/Allure_Best_Curl_Creams_new.jpgPortrait of woman with curly h...
https://media.allure.co...522c2a6584b5a5/1:1/w_1600%2Cc_limit/lede_social_river.jpga woman's hair before and afte...
https://media.allure.co...devon%2520abelman%25202021%2520best%2520of%2520beauty.jpgCollage of a selfie of Devon A...
https://media.allure.co...715df6/1:1/w_1600%2Cc_limit/Best%2520Unique%2520Gifts.jpgBest Gifts for the Person Who ...
https://media.allure.co...6225b0000820aa9a/1:1/w_1600%2Cc_limit/bath-soaks-lede.jpgthree bath soak products on a ...
https://media.allure.co...f%2520Beauty%25202021%2520Landing%2520Page%2520(Lede).jpgFour models wearing makeup sta...
https://media.allure.co...f/1:1/w_1600%2Cc_limit/bca%2520awareness%2520products.pngthree breast cancer awareness ...
https://media.allure.co...s/615e52f83d8385dabbf9bc17/1:1/w_1600%2Cc_limit/ja_as.jpgPhoto of blue pillowcases slin...
https://media.allure.co...1600%2Cc_limit/gabrielle%2520union%2520box%2520braids.jpgGabrielle Union with curly box...
https://media.allure.co...a1fff57a5/1:1/w_1600%2Cc_limit/Allure_AmazonGuide2021.jpgGlamnetics magnetic eyelashes ...
http://allure.com/verso...logo-reverse.7c3ec9af78d5f39e36d039cb1f9fef504150550e.svgAllure


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 1 3


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://allure.com/verso...e/styles.min.fa050a203fb1644f6262f78032005df70538ae16.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
29 13 42


Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
https://cdn.cookielaw.org/opt-out/otCCPAiab.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://z.moatads.com/condenastprebidheader987326845656/moatheader.js
https://c.amazon-adsystem.com/aax2/apstag.js
http://allure.com/hotzones/esi/allure/prebid.min.js
https://js-sec.indexww.com/ht/p/183973-93942139695505.js
https://polyfill.io/v3/...ListFormat.%7Elocale.en-IN%2CIntl.ListFormat.%7Elocale.frtext/javascript
http://allure.com/verso...unt-sign-in-help~present~e00cc9ea.5b95fb28268754bd7115.jstext/javascript
http://allure.com/verso...unt-sign-in-help~present~54b1c54b.87d8ef013fbca837db5d.jstext/javascript
http://allure.com/verso/static/presenter-bundles.899d5934204637603218.jstext/javascript
http://allure.com/hotzones/src/pixelpropagate.js?cb=10215
https://journey.allure.com/build-18e6ef6c903cd099d5341bd7bfeb565f.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://allure.com/newsletter/subscribeNewsletter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
80
Excellent! You do have a lot of root domains (80) linked to your site allure.com.

80
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,504
  Facebook Shares 3,757
  Facebook Comments 1,241
  Tweets 3
  LinkedIn 241

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/allure/
Twitter Accounthttps://twitter.com/Allure_magazine/
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site allure.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
7,989th most visited website in the world.
3,134th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (18 - newyorker.com, self.com, glamour.com, gq.com, vanityfair.com, wired.co.uk, cntraveler.com, vogue.com, bonappetit.com, architecturaldigest.com, teenvogue.com, condenast.com, epicurious.com, details.com, glamour-scoop.com, cnspotlight.com, glamourmag.gr, glamour.se) hosted on the same server as allure.com (ip : 146.75.28.239) could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 146.75.28.239) is located at Sweden  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 164 days old ( 1st registered on : 1994-05-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 200 days from today ( expires on : 2023-05-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
allure.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-05-17 2021-05-14 2023-05-17
27 years, 164 days old 0 years, 166 days ago 1 year, 200 days from today
27 years, 164 days old


Domain Name Servers used by allure.com
DNS Name IP Address
ns-1162.awsdns-17.org205.251.196.138
ns-1973.awsdns-54.co.uk205.251.199.181
ns-276.awsdns-34.com205.251.193.20
ns-528.awsdns-02.net205.251.194.16


You have a nice choice of domain name, which is of a right length (10 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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