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Excellent Practice30
Improvement Could be Made16
Critical Issues to Attend5
Oct 18, 2021 06:04 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     32
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

dog   fashion   fitness   health   inspiration   nutrition   parenting   planet  

Allure - Beauty Tips, Trends & Product Reviews | Allure

Words count: 7    Unique Words: 6    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Allure 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Words count: 26    Length: 167 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Allure - Beauty Tips, Trends & Product Reviews | Allure
Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  allure  beauty  care  choices  contentad  dedicated  discover  hair  ideas  magazine  main  makeup  product  reviews  skin  skip  tips  trends 

Top 20 Keywords
Total Terms Count: 45

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
allure 5 11.11%
beauty 4 8.89%
tips 3 6.67%
trends 3 6.67%
product 3 6.67%
reviews 2 4.44%
makeup 1 2.22%
skin 1 2.22%
discover 1 2.22%
ideas 1 2.22%
hair 1 2.22%
care 1 2.22%
main 1 2.22%
advice 1 2.22%
contentad 1 2.22%
magazine 1 2.22%
dedicated 1 2.22%
skip 1 2.22%
choices 1 2.22%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Bad Bunny Is Here at the Right Time
This "Gentle Piercer" Is Changing the Industry
An Illustrated Guide to Doing a Breast Self-Exam
Key Is in His Natural Habitat 
The American Manicure Is Fall's Simplest, Chicest Nail Art Trend 
Trending Stories
Why This Crease-Proof Eye Shadow Is a Staple in My Makeup Bag 
All the Prettiest Paris Fashion Week Beauty Moments
Are the Pimples on Your Lip Actually a Cold Sore?
Latest News
The St. Tropez Glow Kit Made Me Feel Like I'm Actually Good at Applying Self-Tanner
These Are Allure Editors' Favorite New Beauty Products
Lori Harvey Launched a Skin-Care Line
13 Headband and Half Wigs That Look Amazing
Scorpio Season Is Coming
We’re So Thankful for These Thanksgiving Nail Art Ideas
Why Sea Moss Is a Buzzy Ingredient in Skin Care Right Now
People on TikTok Are Using Lube as Base Makeup
Hailey Bieber Has Another Ludicrously Luminous Skin Moment
25 Gifts From Target That Every Beauty Lover Will Enjoy
The 21 Best Foundations for Mature Skin
Crayon Case's 18-Pan Blush Binder Has Every Shade You Could Ever Need
This TikTok Mascara Hack Gives You Huge Lashes
Gabrielle Union's Natural Curls Are Thriving in Her Latest Post
Sephora Just Launched Same-Day Delivery 
The 37 Best Perfumes for Women, According to Allure Editors
Are Silicones Really That Bad for Your Hair?
The 17 Best Makeup Setting Sprays of All Time
Bad Bunny Reflects on 11 of His Most Daring Beauty Moments 
Bad Bunny reflexiona sobre 11 de sus momentos más osados en la moda
The FDA Is Warning Against the Use of These At-Home Lip-Plumping Devices
Saweetie Is In Her Red Hair Era and We're Loving Every Moment
The 24 Best Personalized Gift Ideas for Your Favorite Person
The 21 Best Hair Straighteners to Buy at Every Price Point
Lizzo Brought the Side Ponytail Back for Cardi B's Birthday
Halsey Shared 'Important,' Honest Photos of Their Body 3 Months After Giving Birth
22 Best Cleansing Oils for Melting Away Makeup
45 Best Gifts to Give Practical, Hard-to-Shop-for People
How to Try on Makeup Looks From Our Most Recent Photo Shoots
I've Finally Found the Perfect Wave Cream for My Hair Texture
You Can Get Seven of Allure’s Fall Beauty Must Haves for $23
The 'Modern Beehive' Is About to Be the Next Big Hair Trend
Jennifer Lopez Has Bubblegum-Pink Hair in New Campaign
Target Just Put a Ton of Beauty Products on Sale
15 Purple-Packed Palettes That Look Amazing With Every Eye Color
The 18 Best Pimple Patches to Clear Acne Overnight
Editor's Letter: In a Dream with Jessica Cruel 
Bad Bunny está aquí en el momento preciso
Megan Thee Stallion's Multi-Chrome Manicure Shifts Into Four Different Colors
The 22 Best Eye Creams to Improve Dark Circles and Puffiness
The 33 Best Curl Creams Under $20
I Just Broke Up With Dandruff, Thanks to This $15 Shampoo
Why This Crease-Proof Eye Shadow Is a Staple in My Makeup Bag 
37 Best Gift Ideas for the Person Who Has Everything
The Best Bath Salts to Toss Into Your Tub for the Most Relaxing Soak
The Allure Best of Beauty 2022 Submission Guidelines
22 Products to Shop That Support Breast Cancer Awareness Month
Black Friday Just Started Early at Amazon — Here's What We're Buying
Gabrielle Union Is Having Way Too Much Fun With Her Foot-Long Braid
44 Unique Gifts From Amazon for Everyone on Your List


Gabrielle Union's Natural Curls Are Thriving in Her Latest Post
Scorpio Season Is Coming
Megan Thee Stallion's Multi-Chrome Manicure Shifts Into Four Different Colors
These Are Allure Editors' Favorite New Beauty Products
13 Headband and Half Wigs That Look Amazing
We’re So Thankful for These Thanksgiving Nail Art Ideas
25 Gifts From Target That Every Beauty Lover Will Enjoy
<I> (1)Chevron
<EM> (10)Allure
<STRONG> (1)Get TWO Best of Beauty winners from Viktor&Rolf, Kaja & more in the Allure Beauty Box!

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 2,134.03 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
27.44 s 0.21 s 0.19 s 0.05 s 15.37 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
192 Kb (192,063 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
192 Kb (192,063 bytes) 0 Kb (309 bytes) 192 Kb (191,754 bytes) 0.16 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 9 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
180 14 194

Too many links (194), it may be considered as spam!

Internal Links (link to pages within this domain) - 180
URL Anchor Text to main content saved stories of Beauty
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZBeauty Box Reviews Melanin Edit saved stories In of Beauty
https://beautybox.allur...L_ALB_GLOBAL_NAV_CTA_0_ABB_Control_ZZBeauty Box Reviews Melanin Edit
https://beautybox.allur...IT_BANNER_0_TICKER_MAKEUP_SEPT2021_ZZJOIN NOW Bunny Is Here at the Right... "Gentle Piercer" Is Chang... Illustrated Guide to Doing ... Is in His Natural Habitat American Manicure Is Fall'... Union's Natural Curl... Season Is Coming Thee Stallion's Multi-Ch... This Crease-Proof Eye Shad... the Prettiest Paris Fashio... the Pimples on Your Lip Ac... Are Allure Editors' Favo... Headband and Half Wigs That...’re So Thankful for These Th... Gifts From Target That Ever... St. Tropez Glow Kit Made M...' Favorites Are Allure Editors' Favo... Harvey Launched a Skin-Ca... Headband and Half Wigs That... Season Is Coming’re So Thankful for These Th... Sea Moss Is a Buzzy Ingred... on TikTok Are Using Lub... Bieber Has Another Ludi... Gifts From Target That Ever... 21 Best Foundations for Ma... Case's 18-Pan Blush Bin... TikTok Mascara Hack Gives... Union's Natural Curl... Just Launched Same-Day... 37 Best Perfumes for Women... Silicones Really That Bad ... 17 Best Makeup Setting Spr... Bunny Reflects on 11 of Hi...

External Links (link to pages on other websites) - 14
URL Anchor Text Allure Servicesé Nast Storeé Nast Spotlight Agreement Policy and Cookie Stat... California Privacy Rights... Choices

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
64 63 1

1 images do not have Alt values.

Image URL - 64
URL ALT Text Bunny wearing a blue durag... up of septum piercing on... may contain Art Advertis... with blonde hair and surpr... close picture of Lily Aldri... Union arriving at th... of a sunset, dancing l... Thee Stallion performing... of a selfie of Devon A... with slickedback ponytai... with white manicure touch... sitting on the ground ne... by side of Tarte Sea Hydr... of Lori harvey in a gree... laughing black people wit... of a sunset dancing la... side by side images of t... small bottle wit ... side by side screenshots... of hailey bieber with l... of elf eyeshadow palette... smiling halfshadowed silverh... by side of crayon case bl... Woman Applying Mascara t... Union arriving at th... storefront of Allure editors' favor... woman examining her face... model poses backstage ahead ... side by side photos of b... side by side photos of b...'s%2520Latest%2520Bad%2520Idea%2520(River).jpgHands holding up smartphones w... posing on the 2021 MT... of Yves Saint Laurent l... trio of flat irons on a mint... performs on stage in a b... shared postpartum body ... of a young girl witho... Practical Gifts A collage... may contain Graphics Art... collage of a woman with ... may contain Bottle Human... Taylor Joy wearing the 20... Lopez speaks onstage ... of Bed Head's hair wavin... Beauty E.L.F. Cosmetic an... diptych of a darkskinned mod... editorinchief Jessica C... Bunny wearing a blue durag... Thee Stallion performing... tubs of eye creams next ... of woman with curly h... woman's hair before and afte... of a selfie of Devon A... Gifts for the Person Who ... bath soak products on a ... models wearing makeup sta... breast cancer awareness ... of blue pillowcases slin... Union with curly box... magnetic eyelashes ...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 1 3

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
29 13 42

Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (80) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,504
  Facebook Shares 3,757
  Facebook Comments 1,241
  Tweets 3
  LinkedIn 241

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
7,989th most visited website in the world.
3,134th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (18 -,,,,,,,,,,,,,,,,, hosted on the same server as (ip : could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at Sweden  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 164 days old ( 1st registered on : 1994-05-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 200 days from today ( expires on : 2023-05-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-05-17 2021-05-14 2023-05-17
27 years, 164 days old 0 years, 166 days ago 1 year, 200 days from today
27 years, 164 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (10 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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