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Excellent Practice34
Improvement Could be Made11
Critical Issues to Attend6
Oct 14, 2020 05:22 PM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
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  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
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Detailed Reviews

Related Category
Most related categories of this website.

art   cancer   college   comics   courses   institute   museum   science  

Title
American Psychological Association (APA)

Words count: 5    Unique Words: 5    Length: 40 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The American Psychological Association (APA) is a scientific and professional organization that represents psychologists in the United States. APA educates the public about psychology, behavioral science and mental health; promotes psychological science and practice; fosters the education and training of psychological scientists, practitioners and educators; advocates for psychological knowledge and practice to inform public policy; and champions the application of psychology to promote human rights, health, well-being and dignity.

Words count: 69    Length: 537 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
American Psychological Association (APA) www.apa.org/
The American Psychological Association (APA) is a scientific and professional organization that represents psychologists in the United States. APA educates ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
APA style, psychology in daily life, apa news, psychological science, psychological practice, research highlights, apa membership, apa publications, apa products, PsycCareers, psychological advocacy,

Words count: 24    Length: 199 characters    keyword phrases count : 11

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:9% (1/11)
psyccareers 0   (0%)
2 words:82% (9/11)
apa style 0   (0%)
apa news 0   (0%)
psychological science 0   (0%)
psychological practice 0   (0%)
research highlights 0   (0%)
apa membership 0   (0%)
apa publications 0   (0%)
apa products 0   (0%)
psychological advocacy 0   (0%)
4 words:9% (1/11)
psychology in daily life 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advocate  american  apa  association  benefit  books  career  center  class  continuing  databases  education  ethics  global  health  join  journals  log  members  nbsp  news  policy  practice  press  professional  programs  promote  psyccareers  psychologists  psychology  publications  science  span  statements  students  style  support  teachers  topics  work 

Top 20 Keywords
Total Terms Count: 589

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
apa 46 7.81%
psychology 40 6.79%
american 8 1.36%
span 8 1.36%
publications 8 1.36%
education 7 1.19%
news 7 1.19%
psychologists 7 1.19%
science 7 1.19%
association 6 1.02%
books 6 1.02%
practice 5 0.85%
career 5 0.85%
members 5 0.85%
class 4 0.68%
advocate 4 0.68%
nbsp 4 0.68%
style 4 0.68%
log 4 0.68%
topics 4 0.68%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
16100000201121

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
American Psychological Association

<H2>

(6)
APA Highlights
Psychology in Daily Life
Science & Practice of Psychology
Research and Practice Highlights
Member Center
Browse APA Publications & Products

<H3>

(1)
Communities
<I> (2)
<STRONG> (11)Divisions of APA
Community College Teachers
High School Teachers
Early Career Psychologists
Graduate Students
PSYCHOLOGISTS
STUDENTS
ABOUT PSYCHOLOGY
PUBLICATIONS & DATABASES
ABOUT APA
© 2020 American Psychological Association


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://apa.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://apa.org/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.16 seconds - 9.80 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.62 s 0.01 s 0.01 s 0.00 s 0.91 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
11 Kb (11,363 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
11 Kb (11,363 bytes) 5 Kb (4,926 bytes) 6 Kb (6,437 bytes) 76.53 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
5 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.apa.org:443/ and http://apa.org are resolved to the same url :https://www.apa.org:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://sso.apa.org/apasso/idm/apalogin?ERIGHTS_TARGET=http://www.apa.org
https://sso.apa.org/apasso/idm/logout?ERIGHTS_TARGET=http://www.apa.org
https://sso.apa.org/apasso/idm/logout?ERIGHTS_TARGET=https://www.apa.org
https://my.apa.org/a...RIGHTS_TARGET=https://memforms.apa.org/apa/cli/dues/dues.cfm


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://sso.apa.org/...alogin?ERIGHTS_TARGET=http://www.apa.org
https://sso.apa.org/...logout?ERIGHTS_TARGET=http://www.apa.org
https://sso.apa.org/...ogout?ERIGHTS_TARGET=https://www.apa.org
https://my.apa.org/a...//memforms.apa.org/apa/cli/dues/dues.cfm


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
146 12 158


Too many links (158), it may be considered as spam!

Internal Links (link to pages within this domain) - 146
URL Anchor Text
http://apa.org/#maincontentskip to main content
http://apa.org/topics/covid-19Visit Resources Page »
http://apa.org/#
https://www.apa.orgHome
https://www.apa.org/supportHelp
https://sso.apa.org/...alogin?ERIGHTS_TARGET=http://www.apa.orgLog In
https://my.apa.org/portal/homeMyAPA
https://sso.apa.org/...logout?ERIGHTS_TARGET=http://www.apa.orgLog Out
https://my.apa.org/shop/shoppingCartCart
https://www.apa.org/members/your-membership/joinJoin APA
http://apa.org/
https://www.apa.org/membersMembers
https://www.apa.org/topicsTopics
https://www.apa.org/pubsPublications & Databases
https://www.apa.org/helpcenterPsychology Help Center
https://www.apa.org/newsNews & Events
https://www.apa.org/researchScience
https://www.apa.org/educationEducation
https://www.apa.org/careersCareers
https://www.apa.org/aboutAbout APA
https://join.apa.orgJoin APA
http://apa.org/members/your-membership/get-involvedGet Involved
https://sso.apa.org/apasso/idm/apaloginLOG IN
https://sso.apa.org/...ogout?ERIGHTS_TARGET=https://www.apa.orgLOG OUT
http://apa.org/monitor/2020/10/cover-police-brutalityWhat works to reduce police br...
http://apa.org/about...nce/elections/president-elect-candidatesRead statements
https://www.apa.org/international/global-insights/innovationInnovation facilitates global ...
https://www.apa.org/...onal/networks/global-psychology-allianceNew psychology alliance elevat...
https://www.apa.org/...al/global-insights/equity-flattens-curveAPA tackles global inequality ...
https://www.apa.org/monitor/2020/10/inbriefResearch in brief: Teachers mi...
https://www.apa.org/...s/press/releases/2020/10/election-stressPress release: 2020 presidenti...
http://apa.org/news/apaMore APA News...
https://www.apa.org/pubs/databases/psycinfoAPA PsycInfo - APA Publishing ...
https://www.apa.org/topicsPsychology Topics
https://www.apa.org/ethics/codeEthical principles of psycholo...
https://www.apa.org/topics/resilienceBuilding your resilience
https://www.apa.org/pubsAPA Publishing
http://apa.org/monitor/2018/02/cover-healing-heritage
http://apa.org/monitor/2018/02/cover-healing-heritageThe healing power of Indigenou...
http://apa.org/pubs/...ooks/pain-survival-guide-revised-edition
http://apa.org/pubs/...ooks/pain-survival-guide-revised-editionClinically-proven strategies t...
https://www.apa.org/...on/speaking-of-psychology/voter-behavior
https://www.apa.org/...on/speaking-of-psychology/voter-behaviorWhat drives voter behavior?
http://apa.org/topicsMore Topics
http://apa.org/ethics/code
http://apa.org/ethics/codeEthics Code
http://apa.org/ed/ce
http://apa.org/ed/ceContinuing Education
http://apa.org/about/awards
http://apa.org/about/awardsGrants, Awards and Funding
http://apa.org/about/policy/approved-guidelines
http://apa.org/about/policy/approved-guidelinesStandards and Guidelines
http://apa.org/pubs/...sychodynamic-interpersonal-psychotherapy
http://apa.org/pubs/...sychodynamic-interpersonal-psychotherapyGroup psychotherapy
http://apa.org/pubs/highlights/spotlight/issue-192
http://apa.org/pubs/highlights/spotlight/issue-192Is psychotherapy effective for...
http://apa.org/monitor/2020/10/career-promote-research
http://apa.org/monitor/2020/10/career-promote-researchThe best way to promote your r...
http://apa.org/pubs/books/older-women-who-work
http://apa.org/pubs/books/older-women-who-workNew book: Older women who work
http://apa.org/members
http://apa.org/membersExclusive Content for members
http://apa.org/members 
http://apa.org/members 
https://www.apa.org/monitor
https://www.apa.org/monitorMonitoron Psychology
https://www.apa.org/monitor 
https://www.apa.org/monitor 
http://www.apa.org/m.../your-membership/benefits/insurance.aspx
http://www.apa.org/m.../your-membership/benefits/insurance.aspxAmerican Professional Agency
http://www.apa.org/m.../your-membership/benefits/insurance.aspx 
http://www.apa.org/m.../your-membership/benefits/insurance.aspx 
http://apa.org/about/divisionDivisions of APA
http://apa.org/ed/precollege/undergrad/ptaccCommunity College Teachers
http://apa.org/ed/precollege/topssHigh School Teachers
http://apa.org/careers/early-careerEarly Career Psychologists
http://apa.org/apagsGraduate Students
https://apastyle.apa.org
https://apastyle.apa.orgAPA STYLE
http://apa.org/pubs/books
http://apa.org/pubs/booksBOOKS
http://apa.org/pubs/magination
http://apa.org/pubs/maginationCHILDREN'S BOOKS
http://apa.org/pubs/journals
http://apa.org/pubs/journalsJOURNALS
http://apa.org/pubs/databases
http://apa.org/pubs/databasesDATABASES
http://apa.org/pubs/videos
http://apa.org/pubs/videosVIDEOS
http://apa.org/pubs/newsletters
http://apa.org/pubs/newslettersMAGAZINES & NEWSLETTERS
http://apa.org/pubs/info
http://apa.org/pubs/infoREPORTS & BROCHURES
http://apa.org/education/ce
http://apa.org/education/ceCONTINUING EDUCATION
http://apa.org/store
http://apa.org/storeMORE FROM THE APA STORE
http://apa.org/advocacy
http://apa.org/advocacyAdvocacy
http://apa.org/about/policy/approved-guidelinesStandards & Guidelines
...

External Links (link to pages on other websites) - 12
URL Anchor Text
https://www.apaservices.orgAPA Services Home
http://www.psyccareers.com
http://www.psyccareers.comFind A Job In Psychology
https://www.apaservices.org/index.aspx
https://www.apaservices.org/index.aspxAPA Services, Inc.
http://www.psyccareers.comPsycCareers
https://www.apaservices.orgAPA Services, Inc.
https://apamerchstore.com/APA Merch Store
https://www.facebook.com/AmericanPsychologicalAssociation
https://www.twitter.com/apa
https://www.linkedin...mpany/american-psychological-association
https://www.youtube.com/theapavideo

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
43 43 0


Excellent! all images are associated with an ALT value.

Image URL - 43
URL ALT Text
http://apa.org/Content/Images/site-alert-close.pngClose
https://www.apa.org/Content/Images/shopping-cart.pngcart
http://apa.org/Content/Images/logo.pngAmerican Psychological Associa...
http://apa.org/Content/Images/logo_small.pngAmerican Psychological Associa...
http://apa.org/Content/Images/btn-search.pngSearch
http://apa.org/Content/Images/btn-topmenu.pngMenu
http://apa.org/images/logo-mark_tcm7-211064.pngAPA Logo
http://apa.org/images/join_tcm7-211063.pngJoin APA
http://apa.org/images/logo-mark_tcm7-211064.pngAPA Logo
http://apa.org/Content/images/log-in.pngLog In
http://apa.org/Content/images/log-out.pngLog Out
http://apa.org/images/hero-police-brutality_tcm7-279692.jpgpolice
http://apa.org/images/tile-comforting-1_tcm7-224403.jpgComforting a friend
http://apa.org/images/tile-pain-survival-guide-revised-edition_tcm7-279360.jpgThe Pain Survival Guide: How t...
http://apa.org/images/social-jon-krosnick_tcm7-279441.pngSpeaking of Psychology: What d...
http://apa.org/images/tile-ethics_tcm7-211075.jpgEthics Code
http://apa.org/images/continuing-education_tcm7-211074.jpgContinuing Education
http://apa.org/images/grant-awards-funding_tcm7-211076.jpgGrants, Awards and Funding
http://apa.org/images/tile-standards-guidelines_tcm7-211079.jpgStandards and Guidelines
http://apa.org/images/tile-medical-counseling_tcm7-224695.jpgAffordable health care
http://apa.org/images/tile-comforting-1_tcm7-224403.jpgComforting a friend
http://apa.org/images/2020-10-career-promote-research_tcm7-279179.jpgwoman looking at smart phone
http://apa.org/images/tile-older-women-who-work_tcm7-279277.jpgOlder Women Who Work: Resilien...
http://apa.org/images/member-center-convention_tcm7-211059.pngResources
http://apa.org/images/member-center-monitor_tcm7-213666.pngMonitor on Psychology
http://apa.org/images/member-center-renew_tcm7-211061.pngRenew Membership
http://apa.org/images/pubs-style_tcm7-211070.pngAPA Style
http://apa.org/images/pubs-books_tcm7-211065.pngBooks
http://apa.org/images/pubs-magination_tcm7-211068.pngChildren's Books
http://apa.org/images/pubs-journals_tcm7-211067.pngJournals
http://apa.org/images/pubs-databases_tcm7-211066.pngDatabases
http://apa.org/images/pubs-videos_tcm7-211071.pngVideos
http://apa.org/images/pubs-magazines_tcm7-214414.pngMagazines & Newsletters
http://apa.org/images/pubs-info_tcm7-214416.pngReports & Brochures
http://apa.org/images/pubs-ce1_tcm7-214418.pngContinuing Education
http://apa.org/images/pubs-store_tcm7-211069.pngAPA Store
http://apa.org/Content/Images/arrow-left-b.pngprevious
http://apa.org/Content/Images/arrow-right-b.pngnext
http://apa.org/images/advocacy_tcm7-211072.jpgAPA Advocacy
http://apa.org/images/tile-psyccareers-logo_tcm7-218812.jpgPsycCareers
http://apa.org/images/tile-apaservices_tcm7-249986.jpghttps://www.apaservices.org
http://apa.org/images/logo-160w_tcm7-211056.pngAPA Logo
http://apa.org/Content/images/back-to-top.pngBACK TO TOP


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 5 6


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://ajax.googlea...om/ajax/libs/jqueryui/1.12.1/themes/smoothness/jquery-ui.cssstylesheet
http://apa.org/css/global3.cssstylesheettext/css
http://apa.org/css/rwd.cssstylesheettext/css
http://apa.org/css/home.cssstylesheettext/css
http://apa.org/css/print.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
26 12 38


Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type
http://apa.org/js/modernizr.js
http://apa.org/js/hammer.min.js
https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js
https://ajax.googleapis.com/ajax/libs/jqueryui/1.12.1/jquery-ui.min.js
http://apa.org/js/global.js
http://apa.org/js/rwdTabs.js
http://apa.org/js/apafa.min.js
http://apa.org/js/myapa.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
http://apa.org/ga344986.jstext/javascript
http://apa.org/js/home.js
https://cdnjs.cloudf...jax/libs/bootstrap-3-typeahead/4.0.2/bootstrap3-typeahead.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.apa.org/newsNews & Events


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
113
Excellent! You do have a lot of root domains (113) linked to your site apa.org.

113
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 403
  Facebook Shares 1,546
  Facebook Comments 146
  Tweets 1,009
  LinkedIn 7,003

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/AmericanPsychologicalAssociation
Twitter Accounthttps://www.twitter.com/apa
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site apa.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,398th most visited website in the world.
1,576th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain apa.org is the only one hosted on the server (ip : 192.225.220.51).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.225.220.51) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 363 days old ( 1st registered on : 1992-10-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 0 days from today ( expires on : 2021-10-27 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
apa.org ( 7 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1992-10-29 1992-10-29 2021-10-27
27 years, 363 days old 27 years, 363 days ago 1 year, 0 days from today
27 years, 363 days old


Domain Name Servers used by apa.org
DNS Name IP Address
ns-1135.awsdns-13.org205.251.196.111
ns-335.awsdns-41.com205.251.193.79
ns-1873.awsdns-42.co.uk205.251.199.81
ns-956.awsdns-55.net205.251.195.188


You have a nice choice of domain name, which is of a right length (7 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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