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avid.com favicon Avid - Technology and tools that empower media creators avid.com

Excellent Practice32
Improvement Could be Made10
Critical Issues to Attend9
Aug 9, 2022 12:21 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 128 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     35
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Detailed Reviews

Related Category
Most related categories of this website.

apps   art   audio   fundraising   museum   social   software   tools  

Title
Avid - Technology and tools that empower media creators

Words count: 8    Unique Words: 8    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Avid empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world.

Words count: 18    Length: 134 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Avid - Technology and tools that empower media creators www.avid.com/
Avid empowers media creators with innovative technology and collaborative tools to entertain, inform, educate and enlighten the world.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

audio  avid  buy  cloud  collaborate  community  compare  composer  contact  control  creators  editing  education  free  inspired  learn  link  live  management  media  mediacentral  menu  music  notation  plans  post  powering  production  renew  sibelius  software  sound  storage  support  tools  tutorials  upgrade  version  video  workflow 

Top 20 Keywords
Total Terms Count: 992

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
avid 38 3.83%
tools 27 2.72%
media 27 2.72%
learn 21 2.12%
video 16 1.61%
composer 16 1.61%
production 16 1.61%
music 15 1.51%
support 15 1.51%
audio 12 1.21%
editing 9 0.91%
renew 9 0.91%
menu 8 0.81%
contact 8 0.81%
free 8 0.81%
community 8 0.81%
sibelius 7 0.71%
software 7 0.71%
post 7 0.71%
cloud 7 0.71%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
038000801101545

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(3)
POWERING GREATER CREATORS
THE TOOLS THAT POWER AN INDUSTRY
LEARN.  DISCOVER.  GET INSPIRED.

<H3>

(8)
How High-Res Is High Enough?
Media-Centric or IT Storage?
What Is Role-Based Security?
Tips From Meek Mill’s Engineer
Discover the Avid Community
Artist Relations
Remote Media Production
Online Learning
<B> (8)About Avid
Press Center
Investor Relations
Contact
Careers
Developers
Order Tracking
<I> (11)That Sounds Great
<STRONG> (15)Midsummer Special
Save 33%
Pro Tools Studio
Midsummer Special
Save 33%
Pro Tools Studio
How High-Res Is High Enough?
Media-Centric or IT Storage?
What Is Role-Based Security?
Tips From Meek Mill’s Engineer
Discover the Avid Community
Artist Relations
Remote Media Production
Online Learning
Language: English


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
11.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.33 seconds - 67.60 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.19 s 0.02 s 0.02 s 0.01 s 1.78 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
22 Kb (22,308 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
22 Kb (22,308 bytes) 7 Kb (7,446 bytes) 15 Kb (14,862 bytes) 50.10 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
128 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.avid.com/ and http://avid.com are resolved to the same url :https://www.avid.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://my.avid.com/account/orientation?websource=avid
http://avid.com/resource-center?solution=Music%20Production
http://avid.com/customer-stories?product=Pro%20Tools
https://shop.avid.com/ccrz__ProductDetails?sku=DYNAPAMC8
http://avid.com/all-a...=allaccessvideopromo&promo_position=nav,mediacomposer,promo
https://shop.avid.com...ails?rdp=1626729518559&sku=SBDYNAP1001&viewState=DetailView
http://avid.com/sibel...name=sibeliusmobilelaunch&promo_position=nav,sibelius,promo
http://avid.com/products?categories={A81C0930-B5C5-4D4C-A1A8-84FC96F1DD36}
http://avid.com/products?categories={A81C0930-B5C5-4D4C-A1A8-84FC96F1DD36}
http://avid.com/products?categories={E3DA0829-4289-4B03-AE5B-31C5B268DA3D}
http://avid.com/products?categories={E3DA0829-4289-4B03-AE5B-31C5B268DA3D}
http://avid.com/products?categories={110C610B-D105-4B65-8481-0749E6CE0DB8}
http://avid.com/products?categories={110C610B-D105-4B65-8481-0749E6CE0DB8}
http://avid.com/products?categories={C649BC3F-C288-4340-8082-06B2609A8037}
http://avid.com/products?categories={C649BC3F-C288-4340-8082-06B2609A8037}
http://avid.com/products?categories={F34D39C9-1BC2-4973-8302-18DF73799197}
http://avid.com/products?categories={F34D39C9-1BC2-4973-8302-18DF73799197}
http://avid.com/products?categories={575F84AA-6BD4-43BD-8D87-05D4BFFFB273}
http://avid.com/products?categories={575F84AA-6BD4-43BD-8D87-05D4BFFFB273}
http://avid.com/products?categories={7C3B764A-C1BE-435F-895B-9FCDB06C62F4}
http://avid.com/products?categories={7C3B764A-C1BE-435F-895B-9FCDB06C62F4}
http://avid.com/products?categories={9D3E7D86-C989-4367-9267-F55CAAD1057F}
http://avid.com/products?categories={9D3E7D86-C989-4367-9267-F55CAAD1057F}
http://avid.com/products?categories={1A09E125-58EF-4B15-A869-45D0D349108C}
http://avid.com/products?categories={1A09E125-58EF-4B15-A869-45D0D349108C}
http://avid.com/products?categories={C3229759-D15C-49A3-AB0E-BAA17EF6110B}
http://avid.com/products?categories={C3229759-D15C-49A3-AB0E-BAA17EF6110B}
http://avid.com/products?categories={B8A8C43F-5B5E-4CF1-BAAE-4406C166C223}
http://avid.com/products?categories={B8A8C43F-5B5E-4CF1-BAAE-4406C166C223}
http://avid.com/speci...,07272022&promo_name=Midsummer&promo_position=homepage,hero
http://avid.com/sibel...022&promo_name=SibPromo&promo_position=homepage,promobanner
https://www.avid.com/contact-sales?mql=avidnexis
https://www.avid.com/contact-sales?mql=mediacentral
http://avid.com/avid-..._name=avidcommunity&promo_position=homepage,sectionc,teaser
http://avid.com/avid-..._name=avidcommunity&promo_position=homepage,sectionc,teaser
https://iamavid.com/?...&promo_name=IAMAVID&promo_position=homepage,sectionc,teaser
https://iamavid.com/?...&promo_name=IAMAVID&promo_position=homepage,sectionc,teaser
http://avid.com/solut...name=Edit on Demand&promo_position=homepage,sectionc,teaser
http://avid.com/solut...name=Edit on Demand&promo_position=homepage,sectionc,teaser
http://avid.com/onlin...name=OnlineLearning&promo_position=homepage,sectionc,teaser
http://avid.com/onlin...name=OnlineLearning&promo_position=homepage,sectionc,teaser


You may use url rewrite techniques to make these 41 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://shop.avid.com/ccrz__ProductDetails?sku=DYNAPAMC8
http://avid.com/all-a...&promo_position=nav,mediacomposer,promo
https://shop.avid.com...59&sku=SBDYNAP1001&viewState=DetailView
http://avid.com/sibel...aunch&promo_position=nav,sibelius,promo
http://avid.com/speci...=Midsummer&promo_position=homepage,hero
http://avid.com/sibel...omo&promo_position=homepage,promobanner
http://avid.com/avid-...promo_position=homepage,sectionc,teaser
http://avid.com/avid-...promo_position=homepage,sectionc,teaser
https://iamavid.com/?...promo_position=homepage,sectionc,teaser
https://iamavid.com/?...promo_position=homepage,sectionc,teaser
http://avid.com/solut...promo_position=homepage,sectionc,teaser
http://avid.com/solut...promo_position=homepage,sectionc,teaser
http://avid.com/onlin...promo_position=homepage,sectionc,teaser
http://avid.com/onlin...promo_position=homepage,sectionc,teaser


You have 14 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
285 11 296


Too many links (296), it may be considered as spam!

Internal Links (link to pages within this domain) - 285
URL Anchor Text
http://avid.com/
http://avid.com/avid-communitiesCommunities
https://my.avid.com/account/orientation?websource=avidSign in
http://avid.com/contact-salesContact Sales
http://shop.avid.com/Shop
http://avid.com/
http://avid.com/pro-toolsPro Tools
http://avid.com/#Menu
http://avid.com/pro-toolsPro Tools
http://avid.com/pro-toolsFor Music
http://avid.com/pro-tools/audio-postFor Audio Post
http://avid.com/pro-tools/virtual-instrumentsVirtual Instruments
http://avid.com/pro-tools/audio-interfacesInterfaces + Systems
http://avid.com/pro-tools/control-surfacesControl Surfaces
http://avid.com/pro-tools/audio-recording-softwareBUY NOW
http://avid.com/pro-tools/comparisonCompare
http://avid.com/pro-tools/comparisonWhich version of Pro Tools is ...
http://avid.com/pro-tools/comparisonCompare
http://avid.com/pro-tools/getting-startedGet Started
http://avid.com/pro-tools/getting-startedFind tutorials, tips, and help...
http://avid.com/pro-tools/getting-startedGetting Started
http://avid.com/pro-tools/whats-included-artistPro Tools Artist
http://avid.com/pro-tools/whats-included-studioPro Tools Studio
http://avid.com/pro-tools/whats-included-flexPro Tools Flex
http://avid.com/pro-tools/learn-and-supportLearn More
http://duc.avid.com/Avid Pro Audio Community
http://avid.com/resource-center?solution=Music%20ProductionBlogs
http://avid.com/customer-stories?product=Pro%20ToolsCustomer Stories
http://avid.com/pro-tools/learn-and-supportLearn
http://avid.com/pro-tools/upgrades-and-renewalsUpgrade + Renew
http://avid.com/pro-tools/upgrades-and-renewalsRenew or buy a new Software Up...
http://avid.com/pro-tools/upgrades-and-renewalsUpgrade + Renew
http://avid.com/pro-tools/learn-and-supportSupport
http://avid.com/pro-tools/learn-and-support#DownloadsDownloads
https://www.avid.com/search#q=pro tools&t=KB&sort=relevancySearchable Knowledge Base
http://avid.com/pro-tools/learn-and-support#ResourcesGuides and other resources
https://my.avid.com/products#MyProductsCancel Subscription
http://avid.com/pro-tools/learn-and-supportSupport
http://avid.com/pro-toolsCheck it out
http://avid.com/media-composerMedia Composer
http://avid.com/#Menu
http://avid.com/media-composerMedia Composer
http://avid.com/media-composerOverview
http://avid.com/media-composer#Video-EditingFor Video Editors
http://avid.com/media-composer#Production-TeamsFor Production Teams
http://avid.com/media-composer#HardwareHardware
http://avid.com/media-composer#TutorialsTutorials
http://avid.com/video-editor-right-for-youBUY NOW
http://avid.com/media-composer/comparisonCompare
http://avid.com/media-composer/comparisonWhich version of Media Compose...
http://avid.com/media-composer/comparisonCompare
http://avid.com/media-composer/upgrades-and-renewalsUpgrade + Renew
http://avid.com/media-composer/upgrades-and-renewalsRenew an Update + Support Plan
https://shop.avid.com/ccrz__ProductDetails?sku=DYNAPAMC8Purchase a perpetual license
http://avid.com/media-composer/upgrades-and-renewalsUpgrade + Renew
http://avid.com/media-composer/learn-and-supportLearn
http://avid.com/media-composer/learn-and-support#TutorialsFree tutorials
http://avid.com/media...ser/learn-and-support#Learn-from-OthersAvid Education
https://community.avid.com/Avid Pro Video Community
http://avid.com/media-composer/learn-and-supportLearn
http://avid.com/media-composer/learn-and-supportSupport
http://avid.com/media-composer/learn-and-support#DownloadsDownloads
https://www.avid.com/...#q=media%20composer&t=KB&sort=relevancySearchable Knowledge Base
http://avid.com/media-composer/learn-and-support#ResourcesGuides and other resources
https://my.avid.com/products#MyProductsCancel Subscription
http://avid.com/media-composer/learn-and-supportSupport
http://avid.com/media-composer/pluginsPlugins
http://avid.com/media-composer/pluginsMedia Composer supports both A...
http://avid.com/media-composer/pluginsPlugins
http://avid.com/all-a...&promo_position=nav,mediacomposer,promoDIVE IN
http://avid.com/sibeliusSibelius
http://avid.com/#Menu
http://avid.com/sibeliusSibelius
http://avid.com/sibeliusOverview
http://avid.com/sibelius/for-mobileFor Mobile
http://avid.com/sibelius/learn-and-support#TutorialsTutorials
http://avid.com/music-writing-softwareBuy Now
http://avid.com/sibelius/comparisonCompare
http://avid.com/sibelius/comparisonWhich version of Sibelius is r...
http://avid.com/sibelius/comparisonCompare
http://avid.com/sibelius/upgrades-and-renewalsUpgrade + Renew
http://avid.com/sibelius/upgrades-and-renewalsRenew an Update + Support Plan
https://shop.avid.com...59&sku=SBDYNAP1001&viewState=DetailViewPurchase a perpetual license
http://avid.com/sibelius/upgrades-and-renewalsUpgrade + Renew
http://avid.com/sibelius/learn-and-supportLearn
http://avid.com/sibelius/learn-and-support#TutorialsFree tutorials
http://avid.com/sibelius/learn-and-support#Learn-from-AvidAvid Education
http://avid.com/sibelius/learn-and-supportLearn
http://avid.com/sibelius/learn-and-supportSupport
http://avid.com/sibelius/learn-and-support#DownloadsDownloads
https://www.avid.com/search#q=sibelius&t=KB&sort=relevancySearchable Knowledge Base
http://avid.com/sibelius/learn-and-support#ResourcesGuides and other resources
https://my.avid.com/products#MyProductsCancel Subscription
http://avid.com/sibelius/learn-and-supportSupport
http://avid.com/sibelius/educationEducation
http://avid.com/sibelius/educationStudents, teachers, and educat...
http://avid.com/sibelius/educationEducation
http://avid.com/sibel...aunch&promo_position=nav,sibelius,promoGET IT NOW
http://avid.com/productsAll Products
http://avid.com/#Menu
...

External Links (link to pages on other websites) - 11
URL Anchor Text
https://www.sibelius....pcenter/chat/chat.pl?com=show&groupid=3Sibelius Forum
http://www.sibelius.c...pcenter/chat/chat.pl?com=show&groupid=3Music Notation Community
http://www.avidblogs.com/Avid Blogs
https://youtu.be/jNUUj_Lvn2M
https://youtu.be/jNUUj_Lvn2MCheck it out
https://www.youtube.com/user/avid
https://www.facebook.com/avid
https://twitter.com/Avid
https://www.linkedin.com/company/avid-technology
https://www.instagram.com/avidtechnology/
https://www.snapchat.com/add/avidtechnology

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
8 8 0


Excellent! all images are associated with an ALT value.

Image URL - 8
URL ALT Text
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=7DF75E24F1C6FE8B09E29CE84C451719Hi-res formats
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=30B3D6DBC42FA9480D87A5BEACAFAD34Media-Centric Storage
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=26F8761263FA11E68DB903B440271149Role-based security
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=E2D2737F25E922D9BF8F331F00EEF257That Sounds Great
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=867058D28D61163294534F12ACDD62BFA man with tattooed arms weari...
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=6B206D5C5027F41ECA8C5C750EB2FE61Man with city skyline
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=BDF0242EB7701F26AFEBF84D31BC5A77Homepage-MPITC JUNE2022 460x23...
https://cdn-www.avid....ent&h=230&iar=0&w=460&hash=3FB310A97433DD3BD02A34EBA21A8B79Online Learning


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 3 6


You have 3 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://cdn-www.avid.com/Content/avid/avid.redesign.css?v=c2b5b09d1456267cstylesheet
https://cdn-www.avid.com/Content/vendor/vendor.redesign.css?v=afa12f3c73309ca9stylesheet
https://cdn-www.avid.com/-/media/avidcomglobalstylesheet.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
66 58 124


Too many (58) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 58
Script URL Type
https://cdn-www.avid.com/Scripts/modules/browser.js?v=7cc6162668dd24bf
https://cdn-www.avid....ripts/vendor/common/jquery-1.11.3.min.js?v=852e275a4a2788e4
https://cdn-www.avid..../Scripts/vendor/common/foundation.min.js?v=7deea96ace9e7151
https://cdn-www.avid..../Scripts/vendor/common/underscore.min.js?v=be896bf2744a00bd
https://cdn-www.avid..../Scripts/vendor/common/froogaloop.min.js?v=f643f6dded2bb4ec
https://cdn-www.avid....Scripts/vendor/common/fancybox-newest.js?v=b969eee63b409c71
https://cdn-www.avid....s/vendor/common/jquery.fancybox-media.js?v=337d985849333b7b
https://cdn-www.avid....cripts/vendor/common/jquery-menu-aims.js?v=4767629c3da4b698
https://cdn-www.avid..../Scripts/vendor/common/jquery.fitvids.js?v=4766e4c7600b5e5b
https://cdn-www.avid....pts/vendor/common/jquery.bxslider.min.js?v=29cbc4ccdafd7a3d
https://cdn-www.avid....m/Scripts/vendor/common/jquery-ui.min.js?v=b2a1716ef2347f49
https://cdn-www.avid....m/Scripts/vendor/common/selectize.min.js?v=163ed3fe2c81fd5d
https://cdn-www.avid.com/Scripts/vendor/common/no-conflict.js?v=90150ee2eb7b7469
https://cdn-www.avid....m/Scripts/vendor/common/lazy-load.min.js?v=767ea26bb0d3689f
https://cdn-www.avid.com/Scripts/modules/default.js?v=eaeea6a8908a4b09
https://cdn-www.avid.com/Scripts/modules/emitter.js?v=51db1c55a78cd203
https://cdn-www.avid.com/Scripts/modules/base-functions.js?v=416896b101b3f38e
https://cdn-www.avid.com/Scripts/avid/modules/default.js?v=12895906fd8f81c6
https://cdn-www.avid.com/Scripts/avid/modules/navigation.js?v=714c05a8799e15fe
https://cdn-www.avid....avid/modules/main-navigation-position.js?v=6244e7fd7866bd2d
https://cdn-www.avid....avid/modules/page-navigation-position.js?v=0e07fc60f218f154
https://cdn-www.avid.com/Scripts/avid/modules/search-menu.js?v=56ebff5c98ad2f83
https://cdn-www.avid....cripts/avid/modules/brightcove-player.js?v=a02e4d26c4eaf4ed
https://cdn-www.avid....m/Scripts/avid/modules/player-storage.js?v=188cc4d989c54a15
https://cdn-www.avid....m/Scripts/avid/modules/brightcove-api.js?v=fb29283fddad8a7c
https://cdn-www.avid....ipts/avid/modules/social-autoplay-api.js?v=bbc7774a3a29cde4
https://cdn-www.avid.com/Scripts/avid/modules/youtube-api.js?v=435472aa29d86bb2
https://cdn-www.avid.com/Scripts/avid/modules/vimeo-api.js?v=b194f92503d1a498
https://cdn-www.avid....om/Scripts/avid/modules/video-preview.js?v=bc5201af0cd5f6af
https://cdn-www.avid.com/Scripts/avid/modules/lazy-load.js?v=d9037cc730f10cd4
https://cdn-www.avid....m/Scripts/avid/modules/video-embedded.js?v=8162d49580235930
https://cdn-www.avid.com/Scripts/avid/modules/video-ui.js?v=e8f168da23aac111
https://cdn-www.avid.com/Scripts/avid/modules/viewer-mode.js?v=a4a707dd4065729a
https://cdn-www.avid....om/Scripts/avid/modules/video-helpers.js?v=fec95a8f7789066a
https://cdn-www.avid.com/Scripts/avid/modules/scroll-sweep.js?v=ab7fb4105901746b
https://cdn-www.avid.com/Scripts/avid/modules/scroll-fader.js?v=25ff8a9d89e69a51
https://cdn-www.avid.com/Scripts/avid/modules/scroll-spy.js?v=7e4ed2ec9bc25e60
https://cdn-www.avid....m/Scripts/avid/modules/hgroup-slidein.js?v=4ef4c571290dbf23
https://cdn-www.avid....m/Scripts/avid/modules/base-functions.js?v=cf29a81b366ce0ab
https://cdn-www.avid....cripts/avid/modules/responsive-tables.js?v=ec177b26253807d2
https://cdn-www.avid....m/Scripts/avid/modules/richtext-video.js?v=5f08cab41c0c6017
https://cdn-www.avid....avid/modules/progressive-enhancements.js?v=50c93f20a3a4013a
https://cdn-www.avid..../Scripts/modules/components/sharethis.js?v=5501e14611f00807
https://cdn-www.avid....pts/modules/components/custom-cookies.js?v=5308d85d1f452c2f
https://cdn-www.avid....cripts/modules/components/site-alerts.js?v=8203354394e02366
https://cdn-www.avid....m/Scripts/avid/modules/pausing-videos.js?v=c81d31631f0ffef1
https://cdn-www.avid....Scripts/avid/modules/video-background.js?v=61a28d873ae511ee
https://cdn-www.avid..../avid/modules/components/image-banner.js?v=09e4030edae1c521
https://cdn-www.avid....ogle-analytics/google-analytics-promo.js?v=113a89e7b8c19fd3
https://cdn-www.avid....lytics/google-analytics-contact-sales.js?v=c35c5570e26ba304
https://cdn-www.avid.com/Scripts/avid/modules/matchHeights.js?v=3a8c5aaf3c17a939
https://cdn-www.avid....Scripts/avid/modules/avidup-functions.js?v=492005f98867c848
https://cdn-www.avid....m/Scripts/vendor/common/lazy-load.min.js?v=767ea26bb0d3689f
https://cdn-www.avid.com/Scripts/avid/modules/lazy-load.js?v=d9037cc730f10cd4
https://cdn-www.avid....m/Scripts/avid/modules/top-navigation.js?v=06ec56aa7b6ae9cf
https://cdn-www.avid....Scripts/avid/modules/cookies-handling.js?v=4bac0bb962a8d0b4
https://cdn-www.avid..../avid/modules/components/enable-video.js?v=f67acb04a5f22fd3

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://www.avidblogs.com/Avid Blogs


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
36
Fair Enough! number of root domains (36) linked to your site avid.com could be improved.

36
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 388
  Facebook Shares 567
  Facebook Comments 301
  Tweets 7
  LinkedIn 59

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/avid
Twitter Accounthttps://twitter.com/Avid
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site avid.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
17,637th most visited website in the world.
2,946th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain avid.com is the only one hosted on the server (ip : 104.108.119.165).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.108.119.165) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
29 years, 278 days old ( 1st registered on : 1992-11-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 84 days from today ( expires on : 2023-11-02 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
avid.com ( 8 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1992-11-04 1992-11-04 2023-11-02
29 years, 278 days old 29 years, 278 days ago 1 year, 84 days from today
29 years, 278 days old


Domain Name Servers used by avid.com
DNS Name IP Address
dns1.p01.nsone.net198.51.44.1
dns2.p01.nsone.net198.51.45.1
dns3.p01.nsone.net198.51.44.65
dns4.p01.nsone.net198.51.45.65
spdns3.cscdns.net156.154.130.100


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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