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avira.com favicon avira.com

Excellent Practice30
Improvement Could be Made12
Critical Issues to Attend9
Apr 8, 2021 10:36 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 29 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     32
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

advertising   android   apps   courses   mobile   social   software   technology  

Title
Download Security Software for Windows, Mac, Android & iOS | Avira Antivirus

Words count: 10    Unique Words: 10    Length: 76 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Discover a range of award-winning security, privacy & performance tools for all devices. • Antivirus • VPN • System Speedup • Mobile & more. Download now

Words count: 20    Length: 161 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Download Security Software for Windows, Mac, Android & ... www.avira.com/
Discover a range of award-winning security, privacy & performance tools for all devices. • Antivirus • VPN • System Speedup • Mobile & more. Download now

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

antivirus  apps  attacks  avira  blocks  bull  ccedil  data  deals  devices  download  ecirc  free  including  internet  month  online  ouml  password  performance  premium  prime  privacy  protection  ransomware  scams  security  software  solution  speed  subscribe  subscription  technology  threats  update  uuml  versi  version  vpn  windows 

Top 20 Keywords
Total Terms Count: 1,325

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
windows 43 3.25%
security 35 2.64%
avira 29 2.19%
free 24 1.81%
bull 23 1.74%
uuml 18 1.36%
protection 15 1.13%
software 14 1.06%
devices 14 1.06%
privacy 11 0.83%
ccedil 10 0.75%
download 10 0.75%
online 9 0.68%
performance 9 0.68%
antivirus 9 0.68%
version 7 0.53%
deals 7 0.53%
solution 6 0.45%
update 6 0.45%
prime 6 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11490100099012136

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Stay connected. Stay secure.

<H2>

(14)
Introducing Avira Free Security for Windows
Award-winning tech relied on by 500 million users and Fortune 500 companies.
All-in-one security, privacy and performance
Protection from financial loss
Protection from identity theft
Peak device performance
Avira keeps you safe online, including from COVID-19 scams
We place privacy over profit
Avira Free Security for Windows
Avira Internet Security for Windows
Avira Prime. For all your devices.
Avira Free Security for Windows
Avira Internet Security for Windows
Avira Prime. For all your devices.

<H3>

(9)
So much more than just another antivirus
ANTIVIRUS PROTECTION
Free VPN
Speed Booster
Identity Protection
Anti-Scam protection
Firewall
Software Updates
PC cleaner
<H5>
(1)
System requirements
<I> (99)
<STRONG> (12)Important:
Wichtig:
Important:
Importante:
Importante:
Importante:
Важно:
Belangrijk:
Önemli:
重要 :
重要信息 :
重要資訊 :


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
19.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.avira.com/en/threats.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.84 seconds - 28.73 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.45 s 0.03 s 0.02 s 0.01 s 1.93 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
24 Kb (24,133 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
24 Kb (24,133 bytes) 15 Kb (14,619 bytes) 10 Kb (9,514 bytes) 153.66 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
29 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (i***@avira.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.avira.com/ and http://avira.com are resolved to the same url :https://www.avira.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual
https://eshop.avira.co...&language=en&runtime=12&users=1&x-subscription-type=annual


You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://avira.com/#hubVideoModal_5
http://avira.com/#tab_a4_9
http://avira.com/#tab_a1_9
http://avira.com/#tab_a2_9
http://avira.com/#tab_a3_9
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_A
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_A
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_A
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_A
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_A


You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
151 19 170


Too many links (170), it may be considered as spam!

Internal Links (link to pages within this domain) - 151
URL Anchor Text
http://avira.com/#mainContentSkip to Main Content
http://avira.com/en
http://avira.com/en/buy-antivirusPC • Deals & BundlesCompare Pr...
http://avira.com/en/primePC • Deals & BundlesAvira Prim...
http://avira.com/en/internet-securityPC • Deals & BundlesInternet S...
http://avira.com/en/free-securityPC • Deals & BundlesFree Secur...
http://avira.com/en/prime-mobile-iosPC • Deals & BundlesAvira Prim...
http://avira.com/en/prime-mobile-androidPC • Deals & BundlesAvira Prim...
http://avira.com/en/free-antivirusPC • SecurityAntivirus
http://avira.com/en/security-pro-androidPC • SecurityMobile Security P...
http://avira.com/en/security-pro-iosPC • SecurityMobile Security P...
http://avira.com/en/software-updaterPC • SecuritySoftware Updater
http://avira.com/en/safe-shoppingPC • SecuritySafe Shopping
http://avira.com/en/avira-browser-safetyPC • SecurityAvira Browser Saf...
http://avira.com/en/free-vpnPC • PrivacyPhantom VPN
http://avira.com/en/password-managerPC • PrivacyPassword Manager
http://avira.com/en/privacy-palPC • PrivacyPrivacy Pal
http://avira.com/en/free-optimizerPC • PerformanceSystem Speedup
http://avira.com/en/free-optimizerPC • PerformanceOptimizer
http://avira.com/en/free-optimizerPC • PerformanceOptimizer
http://avira.com/en/home-guardPC • Internet of ThingsHome Gu...
https://oem.avira.com/en/solutions/threat-analysisTechnology SolutionsAPI Securi...
https://oem.avira.com/en/solutions/anti-malwareTechnology SolutionsSDK Securi...
https://oem.avira.com/en/solutions/threat-intelligenceTechnology SolutionsThreats In...
https://oem.avira.comPartnersOEM Partners
http://avira.com/en/partnerPartnersChannel Partners
http://avira.com/en/partner-affiliatePartnersAffiliate Partners
http://avira.com/en/business-primeBusiness SolutionsAvira Prime
https://support.avira.com/hc/en-usSupport
https://www.avira.com/en/blogConsumer Security
https://www.avira.com/en/blog/newsConsumer SecurityNews
https://www.avira.com/en/blog/toplistsConsumer SecurityToplists
https://www.avira.com/en/blog/how-toConsumer SecurityGuides
https://www.avira.com/en/blog/product-tutorialsConsumer SecurityProduct Tutor...
https://www.avira.com/en/blog/technology-insightsTechnology Insights
https://www.avira.com/.../blog/technology-insights/all-articlesTechnology InsightsAll Article...
https://www.avira.com/...n/blog/technology-insights/latest-newsTechnology InsightsLatest News
https://www.avira.com/...echnology-insights/expert-perspectivesTechnology InsightsExpert Pers...
https://www.avira.com/.../technology-insights/security-researchTechnology InsightsSecurity Re...
http://avira.com/English
http://avira.com/deDeutsch
http://avira.com/frFrançais
http://avira.com/esEspañol
http://avira.com/itItaliano
http://avira.com/pt-brPortuguês
http://avira.com/ruРусский
http://avira.com/nlNederlands
http://avira.com/trTürkçe
http://avira.com/ja日本語
http://avira.com/zh-cn简体中文
http://avira.com/zh-tw繁體中文
https://my.avira.com/en/dashboard/home/referral/websiteMy Account
http://avira.com/en/st...eKJ0uofLc0hU9xCRx-aYuBBOiLOFMgKktbw-PUFree download
http://avira.com/#hubVideoModal_5Play with sound
http://avira.com/#
http://avira.com/#tab_a4_9One-click scans
http://avira.com/#tab_a1_9Security
http://avira.com/#tab_a2_9Privacy
http://avira.com/#tab_a3_9Performance
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_A
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_AGet it free
https://eshop.avira.co...=12&users=1&x-subscription-type=annual
https://eshop.avira.co...=12&users=1&x-subscription-type=annualBuy now $57.99
https://eshop.avira.co...=12&users=1&x-subscription-type=annual
https://eshop.avira.co...=12&users=1&x-subscription-type=annualBuy now $99.99
http://avira.com/#comparisonModal-14See detailed comparison
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_A
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_ADownload for free
https://eshop.avira.co...=12&users=1&x-subscription-type=annual
https://eshop.avira.co...=12&users=1&x-subscription-type=annualSubscribe
https://eshop.avira.co...=12&users=1&x-subscription-type=annual
https://eshop.avira.co...=12&users=1&x-subscription-type=annualSubscribe
http://avira.com/en/st...FMgKktbw-KT6YPslY3X0hFL4yXlTfNsbPfqL_ADownload for free
https://eshop.avira.co...=12&users=1&x-subscription-type=annualSubscribe
https://eshop.avira.co...=12&users=1&x-subscription-type=annualSubscribe
http://avira.com/en/st...62/-I12e2mvtstLKUkGnG-U3eKJ0u0ENckwXNIFree download
http://avira.com/en/st...62/-I12e2mvtstLKUkGnG-U3eKJ0u0ENckmXNIFree download
https://support.avira.com/hc/en-usGet Help
http://avira.com/en/downloadsDownloads
https://www.avira.com/en/blogAvira Blog
https://support.avira.com/hc/en-us/community/topicsAvira Community
http://avira.com/en/support-virus-labVirus Lab
http://avira.com/en/security-wordbookSecurity Wordbook
http://avira.com/en/support-product-lifecycleProduct Lifecycle
http://avira.com/en/support-vdf-update-infoAvira VDF Update
http://avira.com/en/itsmigVoluntary agreement
http://avira.com/en/avira-protection-cloudAvira Protection Cloud
http://avira.com/en/about-aviraAbout Avira
http://avira.com/en/company-awardsAwards and Certifications
http://avira.com/en/company-careersCareers
http://avira.com/en/company-referencesReferences
http://avira.com/en/contactContact
http://avira.com/en/pressPress
https://www.avira.com/en/threat-landscapeThreat Landscape
http://avira.com/en/mobile-banking-threatsMobile banking malware infogra...
http://avira.com/en/transparency-report-and-warrant-canarTransparency report
https://betacenter.avira.com/key/websitefooterBeta test
http://avira.com/en/business-primeAvira Prime - Business
https://oem.avira.comOEM
http://avira.com/en/partnerChannel Partners
...

External Links (link to pages on other websites) - 19
URL Anchor Text
https://www.softpedia....tivirus/AntiVir-Personal-Edition.shtmlRead the full review>
https://www.hostingadv...ra-strives-to-make-the-internet-safer/Read the full review
https://www.facebook.com/aviraFacebook
https://twitter.com/aviraTwitter
https://www.linkedin.com/company/avira-gmbhLinkedin
https://www.pinterest.com/avira/Pinterest
https://www.youtube.com/channel/UCbjW477IGaSNdtLxOFXh7UQYouTube
https://www.microsoft.com/en-us/software-download/Update your Windows version he...
https://www.microsoft.com/de-de/software-download/Hier können Sie Ihr Windows ak...
https://www.microsoft.com/fr-fr/software-download/Mettez à jour votre version de...
https://www.microsoft.com/es-es/software-download/Actualiza aquí tu versión de W...
https://www.microsoft.com/it-it/software-download/Aggiorna la tua versione di Wi...
https://www.microsoft.com/pt-br/software-download/windows10Atualize sua versão do Windows...
https://www.microsoft.com/ru-ru/software-download/Обновить Windows вы можете зде...
https://www.microsoft.com/nl-nl/software-download/Update uw Windows-versie hier
https://www.microsoft.com/tr-tr/software-download/Windows sürümünü buradan günce...
https://www.microsoft.com/ja-jp/software-download/こちらより Windows バージョンをアップデートしてくだ...
https://www.microsoft.com/zh-cn/software-download/在此升级您的 Windows 版本
https://www.microsoft.com/zh-tw/software-download/在此升級您的 Windows 版本

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
1 1 0


Excellent! all images are associated with an ALT value.

Image URL - 1
URL ALT Text
https://www.webassetsc...ls/www/_pim/logos/image-thumb__1230__width60/cnet-logo.pngcnet logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 2 8


You have 6 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://avira.com/cache...r-1617696973/static/avira/css/avira-global-website.min.cssstylesheettext/css
http://avira.com/cache-buster-1617696973/static/avira/css/components-all.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
20 5 25


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
text/plain
http://avira.com/static/avira/js/targeting/avira_targeting.js
http://avira.com/cache...buster-1617696973/static/avira/js/standalone/jquery.min.js
http://avira.com/cache-buster-1617696973/static/avira/js/prod/all.min.js
text/plain

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.avira.com/en/blogConsumer Security
https://www.hostingadv...ra-strives-to-make-the-internet-safer/Read the full review


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
49
Fair Enough! number of root domains (49) linked to your site avira.com could be improved.

49
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,706
  Facebook Shares 1,218
  Facebook Comments 300
  Tweets 305
  LinkedIn 67

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/avira
Twitter Accounthttps://twitter.com/avira
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site avira.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
6,028th most visited website in the world.
1,092th most visited website in Germany  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain avira.com is the only one hosted on the server (ip : 23.63.245.11).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.63.245.11) is located at United States  
the most site visitors come from Germany  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 63 days old ( 1st registered on : 2001-03-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
3 years, 156 days from today ( expires on : 2024-10-10 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
avira.com ( 9 characters )

Domain Registrar : RegistryGate GmbH

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2001-03-05 2019-07-04 2024-10-10
20 years, 63 days old 1 year, 307 days ago 3 years, 156 days from today
20 years, 63 days old


Domain Name Servers used by avira.com
DNS Name IP Address
fifth.avira-ns.net185.136.98.168
first.avira-ns.de192.174.68.106
fourth.avira-ns.de185.136.97.168
second.avira-ns.net176.97.158.106
sixth.avira-ns.eu185.136.99.168
third.avira-ns.eu185.136.96.168


You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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