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booking.com favicon booking.com

Excellent Practice32
Improvement Could be Made9
Critical Issues to Attend10
Jun 21, 2020 06:01 AM

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Recommended Actions

  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 32 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Create RSS feed for your site.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • ...     71
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Detailed Reviews

Related Category
Most related categories of this website.

careers   flights   hotels   people   tickets   tour   tourism   travel  

Title
Booking.com | Official site | The best hotels & accommodations

Words count: 8    Unique Words: 8    Length: 62 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Big savings on hotels in 120,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.

Words count: 21    Length: 139 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Booking.com | Official site | The best hotels & ... www.booking.com/
Big savings on hotels in 120,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
lodging, accommodation, hotel, Hotels, special offers, packages, specials, weekend breaks, city breaks, deals, budget, cheap, discount, savings

Words count: 17    Length: 143 characters    keyword phrases count : 14

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:79% (11/14)
lodging 0   (0%)
accommodation 0   (0%)
hotel 0   (0%)
hotels 0   (0%)
packages 0   (0%)
specials 0   (0%)
deals 0   (0%)
budget 0   (0%)
cheap 0   (0%)
discount 0   (0%)
savings 0   (0%)
2 words:21% (3/14)
special offers 0   (0%)
weekend breaks 0   (0%)
city breaks 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accommodations  apartments  beaches  booking  check  city  countries  destinations  don  enjoy  error  food  friendly  getaway  guests  homes  hotels  houses  ideal  list  locals  love  mexico  nature  ndash  places  properties  reasons  relaxation  reviews  rsquo  scenery  sightseeing  sign  stays  town  tranquillity  travelers  trip  walks 

Top 20 Keywords
Total Terms Count: 1,827

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hotels 73 4.00%
properties 57 3.12%
travelers 36 1.97%
scenery 23 1.26%
rsquo 21 1.15%
trip 18 0.99%
food 18 0.99%
walks 17 0.93%
booking 17 0.93%
relaxation 15 0.82%
city 15 0.82%
list 14 0.77%
destinations 14 0.77%
nature 13 0.71%
town 13 0.71%
mexico 12 0.66%
sign 11 0.60%
reviews 11 0.60%
ndash 10 0.55%
love 10 0.55%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11153200005801126

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Find deals for any season

<H2>

(11)
Connect with other travelers
Browse by property type
Explore popular vacation package destinations
Get inspiration for your next trip
Recommended destinations
More than just hotels... Bookers discover pure comfort with homes, apartments, and more
Destinations Bookers love
Discover
Save time, save money!
Verified reviews from real guests.
How does it work?

<H3>

(53)
Travel Talk
Mexico
Italy
Poland
Ukraine
More communities
Hotels
Apartments
Resorts
Villas
Cabins
Cottages
Glamping
Serviced Apartments
Vacation Homes
Guest houses
Hostels
Motels
B&Bs
Ryokans
Riads
Resort Villages
Homestays
Campgrounds
Country Houses
Farm Stays
Boats
Luxury Tents
Self-catering Accommodations
Tiny houses
Playa del Carmen
Cancun
Punta Cana
Tulum
Las Vegas
Cabo San Lucas
San Jose del Cabo
Puerto Morelos
Akumal
Cozumel
Xpu Ha
Jaw-dropping destinations on everyone’s wish list
The top wish-listed accommodations in the US
Top American Authors’ Homes to Visit
Day-Hikes Along the Appalachian Trail
Must Visit National Parks in the US
It starts with a booking
Followed by a trip
And finally, a review

<H4>

(2)
Most often used by people in the United States
All languages
<I> (58)
<STRONG> (1)real, verified guests


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
57.4

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.41 seconds - 83.74 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
16.87 s 0.13 s 0.12 s 0.03 s 9.45 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
118 Kb (118,071 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
118 Kb (118,071 bytes) 15 Kb (14,978 bytes) 103 Kb (103,093 bytes) 14.53 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
32 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.booking.com/ and http://booking.com are resolved to the same url :https://www.booking.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://join.booking.com...DEtNGM0OS04OGYwLWQwMGY1ZDU2ZWMzONgCAeACAQ&aid=304142
https://account.booking....-ICnpRnLgGiDIrDNlUJ_ljRr1Un6vWMAdatjU1_iRbaLI_1jwSDzPZsj
https://account.booking....&aid=304142&client_id=vO1Kblk7xX9tUn2cpZLS&dt=1592744457
https://booking.com/pxgo...TAxMDEtNGM0OS04OGYwLWQwMGY1ZDU2ZWMzONgCAeACAQ&aid=304142
https://experiences.book...eACAQ;source=booking_index-nav_bar_tours_and_activities&
https://www.booking.com/...iscussions?communities_entry_point=www-index-recommended
https://www.booking.com/...s/c/mexico?communities_entry_point=www-index-recommended
https://www.booking.com/...es/c/italy?communities_entry_point=www-index-recommended
https://www.booking.com/...s/c/poland?communities_entry_point=www-index-recommended
https://www.booking.com/.../c/ukraine?communities_entry_point=www-index-recommended
https://www.booking.com/...ties/index?communities_entry_point=www-index-recommended
https://join.booking.com...EyNGI5N2I5LTAxMDEtNGM0OS04OGYwLWQwMGY1ZDU2ZWMzONgCAeACAQ
https://account.booking....xX9tUn2cpZLS&dt=1592744457&aid=304142&response_type=code
http://cars.booking.com/...e.do?affiliateCode=booking-com&adplat=footer&preflang=en
https://booking.com/pxgo...o5pkigoeFIWtgsEQbNGuJuj6xpBJhA5Ke2b6hly97RESFGXbMJNBiadg
https://food.booking.com?lang=en-us
https://partner.booking....d_footer&utm_source=booking.com&utm_campaign=footer_list
https://careers.booking.com/?utm_source=corporate&utm_medium=footer
https://admin.booking.co..._footer&utm_medium=frontend&utm_campaign=login_footer_v0
https://account.booking....xX9tUn2cpZLS&dt=1592744457&aid=304142&response_type=code
https://account.booking....1592744457&aid=304142&response_type=code&prompt=facebook
https://account.booking....t=1592744457&aid=304142&response_type=code&prompt=google
https://account.booking....dt=1592744457&aid=304142&response_type=code&prompt=apple
https://account.booking....1592744457&aid=304142&response_type=code&prompt=register


You may use url rewrite techniques to make these 24 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://join.booking.com...GY1ZDU2ZWMzONgCAeACAQ&aid=304142
https://account.booking....ljRr1Un6vWMAdatjU1_iRbaLI_1jwSDzPZsj
https://account.booking....d=vO1Kblk7xX9tUn2cpZLS&dt=1592744457
https://booking.com/pxgo...WQwMGY1ZDU2ZWMzONgCAeACAQ&aid=304142
https://experiences.book..._index-nav_bar_tours_and_activities&
https://www.booking.com/...es_entry_point=www-index-recommended
https://www.booking.com/...es_entry_point=www-index-recommended
https://www.booking.com/...es_entry_point=www-index-recommended
https://www.booking.com/...es_entry_point=www-index-recommended
https://www.booking.com/...es_entry_point=www-index-recommended
https://www.booking.com/...es_entry_point=www-index-recommended
https://join.booking.com...M0OS04OGYwLWQwMGY1ZDU2ZWMzONgCAeACAQ
https://account.booking....744457&aid=304142&response_type=code
https://www.booking.com/...w;communities_entry_point=www_footer
https://booking.com/pxgo...Juj6xpBJhA5Ke2b6hly97RESFGXbMJNBiadg
https://www.booking.com/travel_agents/index.html
https://secure.booking.com/content/cs.html;from_footer=1
https://partner.booking....booking.com&utm_campaign=footer_list
https://careers.booking....m_source=corporate&utm_medium=footer
https://admin.booking.co...rontend&utm_campaign=login_footer_v0
https://account.booking....744457&aid=304142&response_type=code
https://account.booking....2&response_type=code&prompt=facebook
https://account.booking....142&response_type=code&prompt=google
https://account.booking....4142&response_type=code&prompt=apple
https://account.booking....2&response_type=code&prompt=register


You have 25 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
313 1 314


Too many links (314), it may be considered as spam!

Internal Links (link to pages within this domain) - 313
URL Anchor Text
http://booking.com/#basiclayoutSkip to main content
http://booking.com/index.htmlEnglish (US)
http://booking.com/index.en-gb.htmlEnglish (UK)
http://booking.com/index.es.htmlEspañol
http://booking.com/index.zh-cn.html简体中文
http://booking.com/index.ru.htmlРусский
http://booking.com/index.ja.html日本語
http://booking.com/index.en-gb.htmlEnglish (UK)
http://booking.com/index.htmlEnglish (US)
http://booking.com/index.de.htmlDeutsch
http://booking.com/index.nl.htmlNederlands
http://booking.com/index.fr.htmlFrançais
http://booking.com/index.es.htmlEspañol
http://booking.com/index.es-ar.htmlEspañol (AR)
http://booking.com/index.es-mx.htmlEspañol (MX)
http://booking.com/index.ca.htmlCatalà
http://booking.com/index.it.htmlItaliano
http://booking.com/index.pt-pt.htmlPortuguês (PT)
http://booking.com/index.pt-br.htmlPortuguês (BR)
http://booking.com/index.no.htmlNorsk
http://booking.com/index.fi.htmlSuomi
http://booking.com/index.sv.htmlSvenska
http://booking.com/index.da.htmlDansk
http://booking.com/index.cs.htmlČeština
http://booking.com/index.hu.htmlMagyar
http://booking.com/index.ro.htmlRomână
http://booking.com/index.ja.html日本語
http://booking.com/index.zh-cn.html简体中文
http://booking.com/index.zh-tw.html繁體中文
http://booking.com/index.pl.htmlPolski
http://booking.com/index.el.htmlΕλληνικά
http://booking.com/index.ru.htmlРусский
http://booking.com/index.tr.htmlTürkçe
http://booking.com/index.bg.htmlБългарски
http://booking.com/index.ar.htmlالعربية
http://booking.com/index.ko.html한국어
http://booking.com/index.he.htmlעברית
http://booking.com/index.lv.htmlLatviski
http://booking.com/index.uk.htmlУкраїнська
http://booking.com/index.id.htmlBahasa Indonesia
http://booking.com/index.ms.htmlBahasa Malaysia
http://booking.com/index.th.htmlภาษาไทย
http://booking.com/index.et.htmlEesti
http://booking.com/index.hr.htmlHrvatski
http://booking.com/index.lt.htmlLietuvių
http://booking.com/index.sk.htmlSlovenčina
http://booking.com/index.sr.htmlSrpski
http://booking.com/index.sl.htmlSlovenščina
http://booking.com/index.vi.htmlTiếng Việt
http://booking.com/index.tl.htmlFilipino
http://booking.com/index.is.htmlÍslenska
https://secure.booking.com/content/cs.html
https://join.booking.com...GY1ZDU2ZWMzONgCAeACAQ&aid=304142List your property
https://account.booking....ljRr1Un6vWMAdatjU1_iRbaLI_1jwSDzPZsjRegister
https://account.booking....d=vO1Kblk7xX9tUn2cpZLS&dt=1592744457Sign in
https://booking.com/pxgo...WQwMGY1ZDU2ZWMzONgCAeACAQ&aid=304142Flights
https://booking.com/packages.htmlFlight + Hotel
https://www.booking.com/cars.htmlCar Rentals
https://experiences.book..._index-nav_bar_tours_and_activities&Attractions
https://www.booking.com/taxi.htmlAirport Taxis
https://www.booking.com/covid-19.htmlRead more
https://www.booking.com/dealspage.htmlSee deals
https://www.booking.com/...es_entry_point=www-index-recommendedTravel Talk General discussi...
https://www.booking.com/...es_entry_point=www-index-recommendedMexico Travel community 11...
https://www.booking.com/...es_entry_point=www-index-recommendedItaly Travel community 518...
https://www.booking.com/...es_entry_point=www-index-recommendedPoland Travel community 90...
https://www.booking.com/...es_entry_point=www-index-recommendedUkraine Travel community 2...
https://www.booking.com/...es_entry_point=www-index-recommendedMore communities View all ...
http://booking.com/hotel/index.htmlHotels
http://booking.com/apartments/index.htmlApartments
http://booking.com/resorts/index.htmlResorts
http://booking.com/villas/index.htmlVillas
http://booking.com/chalet/index.htmlCabins
http://booking.com/cottages/index.htmlCottages
http://booking.com/glamping/index.htmlGlamping
http://booking.com/aparthotels/index.htmlServiced Apartments
http://booking.com/holiday-homes/index.htmlVacation Homes
http://booking.com/guest-house/index.htmlGuest houses
http://booking.com/hostels/index.htmlHostels
http://booking.com/motels/index.htmlMotels
http://booking.com/bed-and-breakfast/index.htmlB&Bs
http://booking.com/ryokans/index.htmlRyokans
http://booking.com/riad/index.htmlRiads
http://booking.com/holiday-parks/index.htmlResort Villages
http://booking.com/homestay/index.htmlHomestays
http://booking.com/campings/index.htmlCampgrounds
http://booking.com/country-houses/index.htmlCountry Houses
http://booking.com/farm-holidays/index.htmlFarm Stays
http://booking.com/boats/index.htmlBoats
http://booking.com/camp/index.htmlLuxury Tents
http://booking.com/self-catering/index.htmlSelf-catering Accommodations
http://booking.com/tiny-house/index.htmlTiny houses
https://booking.com/packages/city/mx/playa-del-carmen.htmlPlaya del Carmen Mexico 16...
https://booking.com/packages/city/mx/cancun.htmlCancun Mexico 697 properti...
https://booking.com/packages/city/do/punta-cana.htmlPunta Cana Dominican Republi...
https://booking.com/packages/city/mx/tulum.htmlTulum Mexico 461 propertie...
https://booking.com/packages/city/us/las-vegas.htmlLas Vegas United States of A...
https://booking.com/packages/city/mx/san-lucas.htmlCabo San Lucas Mexico 374 ...
https://booking.com/packages/city/mx/san-jose-del-cabo.htmlSan Jose del Cabo Mexico 1...
https://booking.com/packages/city/mx/puerto-morelos.htmlPuerto Morelos Mexico 147 ...
...

External Links (link to pages on other websites) - 1
URL Anchor Text
https://www.bookingholdings.com/Investor relations

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
35 9 26


26 images do not have Alt values.

Image URL - 35
URL ALT Text
https://q-cf.bstatic.com...logo_retina/22615963add19ac6b6d715a97c8d477e8b95b7ea.pngBooking.com Online Hotel Reser...
https://r-cf.bstatic.com...ajax_loader/44d20cd12a233cfc196701b40a8c2a86faf03cbf.gifLoading
https://r-cf.bstatic.com...flags/24/us/e39c170c852301a1817b3d0833be23f677a2f922.pngEnglish (US)
https://r-cf.bstatic.com...getaway2020/312c784f761fc4f1e315742e93b9fa10d96ea67d.jpg
https://q-cf.bstatic.com...b75480bbe7fc675460a089ba6414fe4693b83ea3fdd8e938832a6&o=
https://r-cf.bstatic.com...rtments_300/9f60235dc09a3ac3f0a93adbc901c61ecd1ce72e.jpg
https://r-cf.bstatic.com.../bg_resorts/6f87c6143fbd51a0bb5d15ca3b9cf84211ab0884.jpg
https://q-cf.bstatic.com...-villas_300/dd0d7f8202676306a661aa4f0cf1ffab31286211.jpg
https://r-cf.bstatic.com...-chalet_300/8ee014fcc493cb3334e25893a1dee8c6d36ed0ba.jpg
https://q-cf.bstatic.com...bg_cottages/5e1fd9cd716f4825c6c7eac5abe692c52cc64516.jpg
https://r-cf.bstatic.com...bg_glamping/6e181b9e942c160f4605239be7ddc1728cbcc4c8.jpg
https://q-cf.bstatic.com..._aparthotel/10e092f390b128dcff92727912299eef7824b751.jpg
https://q-cf.bstatic.com...ayhomes_300/604c7484d34a9e8791c2d5a0e2df4bc8c803dc7c.jpg
https://q-cf.bstatic.com...guest_house/70618d86d515349ce56296a56d2eaaf283fd1542.jpg
https://r-cf.bstatic.com.../bg_hostels/cd5489c0d29025a9ca9daa602ac1581ba042bc69.jpg
https://r-cf.bstatic.com...0/bg_motels/9673cd1b55cbc1e1cdaeae09d87d16aa9d84d5f7.jpg
https://q-cf.bstatic.com...d_breakfast/a6a4a3f904284337c187771d94a4bb6169b168d7.jpg
https://r-cf.bstatic.com.../bg_ryokans/e4f002b9907a13a55b4e10b85fdd5d8ea436eb2d.jpg
https://q-cf.bstatic.com...240/bg_riad/ec1ea267f18d830b68ca76a666734f8e93a1853d.jpg
https://q-cf.bstatic.com...holidaypark/891162048c0a9c104752ed3c4462f2c230e2fabc.jpg
https://q-cf.bstatic.com...g_home_stay/9499c7a4ab5a599218da6d49422dae03384013e3.jpg
https://r-cf.bstatic.com...bg_campsite/6d40bef46964b8841a84cd88793fc8f0fa6663d9.jpg
https://q-cf.bstatic.com...untry_house/6ffa05069b50124c993f00c998f1dfc66999c93f.jpg
https://r-cf.bstatic.com..._farmhouses/9aeedf4b943c722367e5e901681463bf543c5afd.jpg
https://q-cf.bstatic.com...40/bg_boats/5b974434f444153092a0249af70b3678c2e22e7c.jpg
https://q-cf.bstatic.com...tented_camp/adf0677a5fd80032dc577fad07ad528312dfcadf.jpg
https://q-cf.bstatic.com...lf-catering/7a0939f5a5338faf255840e895953a522335434a.jpg
https://q-cf.bstatic.com..._tiny_house/953faca2af408d667f469ecd3d2b4f1687d7b07f.jpg
https://r-cf.bstatic.com...ogo_booking/27c8d1832de6a3123b6ee45b59ae2f81b0d9d0d0.pngBooking.com
https://q-cf.bstatic.com...o_priceline/f80e129541f2a952d470df2447373390f3dd4e44.pngPriceline
https://r-cf.bstatic.com.../logo_kayak/83ef7122074473a6566094e957ff834badb58ce6.pngKayak
https://q-cf.bstatic.com.../logo_agoda/1c9191b6a3651bf030e41e99a153b64f449845ed.pngAgoda
https://r-cf.bstatic.com..._rentalcars/6bc5ec89d870111592a378bbe7a2086f0b01abc4.pngRentalcars
https://r-cf.bstatic.com...o_opentable/a4b50503eda6c15773d6e61c238230eb42fb050d.pngOpenTable
http://booking.com/logo?ver=0&sid=&t=1592744457


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 6 9


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://r-cf.bstatic.com...ront.iq_ltr/997fc6585c8d0c0f04e0b89f5afc60e942809df4.cssstylesheet
https://r-cf.bstatic.com...ront.iq_ltr/10942956dae0ce93b937bb149f19f151d5bb5a52.cssstylesheet
https://q-cf.bstatic.com...ront.iq_ltr/8078134e8d72e942dc16b0292d26193e037222db.cssstylesheet
https://q-cf.bstatic.com...ront.iq_ltr/5c93e59f640741f0a46f9e6e6bdc57d2a36b77f3.cssstylesheettext/css
https://q-cf.bstatic.com...ront.iq_ltr/b004def8acd753ac1133c8232c5da0341b342cbc.cssstylesheettext/css
https://r-cf.bstatic.com...ront.iq_ltr/3bd361242174ae09cb3235a84498c6e7129fd58c.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
59 9 68


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
https://r-cf.bstatic.com...k_cloudfront/2454015045ef79168d452ff4e7f30bdadff0aa81.js
https://r-cf.bstatic.com...s_cloudfront/77204d4da4aa41b08b1a4062c8e66e4629550994.js
https://r-cf.bstatic.com...y_cloudfront/b7d9d30c56875df3553b561b0a06e5edf66aa9fe.js
https://r-cf.bstatic.com...t_cloudfront/62c7ac576fcbfa3c6f54e94bf94a395536f734b6.js
https://q-cf.bstatic.com...n_cloudfront/cb17a38a9062594857d296323f2484d0c9e30c9d.js
https://q-cf.bstatic.com...x_cloudfront/419dbe7b3c140f61ffc551a3e7611d4b4ebeff0e.js
https://q-cf.bstatic.com...e_cloudfront/3edafbf7737285029d898ebc35c1e10677be52c4.js
https://q-cf.bstatic.com...x_cloudfront/f55f720e8d2277dca49a54cc38afd91ee1b0a5cb.js
https://r-cf.bstatic.com...f_cloudfront/0be062d5f3ef7e29c43c793e9bc4c8e631f5a9c6.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://news.booking.com/en-us/Press center


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
856
Excellent! You do have a lot of root domains (856) linked to your site booking.com.

856
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 32,338
  Facebook Shares 53,180
  Facebook Comments 22,726
  Tweets 1,252
  LinkedIn 0

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site booking.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
190th most visited website in the world.
132th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - booking.com) hosted on the same server as booking.com (ip : 185.28.222.11).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 185.28.222.11) is located at Netherlands  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 80 days old ( 1st registered on : 1998-04-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 282 days from today ( expires on : 2021-04-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
booking.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-04-17 1998-04-17 2021-04-15
22 years, 80 days old 22 years, 80 days ago 0 years, 282 days from today
22 years, 80 days old


Domain Name Servers used by booking.com
DNS Name IP Address
ns0.bkngs.com5.57.23.169
ns1.bkngs.com5.57.23.170
ns2.bkngs.com37.10.63.169
ns3.bkngs.com37.10.63.170


Domain is going to expire in less than a year time (0 years, 282 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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