SEO tool for better search engine rankings, enter URL to generate report
Login     Sign Up

  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized

ilovetest.org

boots.com favicon Beauty | Health | Pharmacy and Prescriptions - Boots boots.com

Excellent Practice29
Improvement Could be Made9
Critical Issues to Attend13
Aug 4, 2021 02:19 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 290 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     37
  • Register To View All >>



Detailed Reviews

Related Category
Most related categories of this website.

careers   courses   deals   dog   festival   museum   parenting   shoes  

Title
Beauty | Health | Pharmacy and Prescriptions - Boots

Words count: 6    Unique Words: 6    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop our extensive range of health and beauty products from leading brands, fragrances for her and him and much more on Boots.com

Words count: 23    Length: 129 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Beauty | Health | Pharmacy and Prescriptions - Boots www.boots.com/
Shop our extensive range of health and beauty products from leading brands, fragrances for her and him and much more on Boots.com

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advice  baby  beauty  boots  bundles  child  conditions  covid  electrical  fragrance  free  gifts  glasses  hair  health  island  lenses  men's  nhs  offers  opticians  packs  pharmacy  photo  prescription  products  savings  services  sexual  shop  skin  skincare  testing  toiletries  tools  travel  visit  wellbeing  wellness  women's 

Top 20 Keywords
Total Terms Count: 3,219

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
visit 205 6.37%
health 111 3.45%
beauty 52 1.62%
boots 45 1.40%
skincare 41 1.27%
services 40 1.24%
gifts 33 1.03%
offers 32 0.99%
fragrance 32 0.99%
baby 31 0.96%
hair 31 0.96%
electrical 29 0.90%
men's 25 0.78%
advice 25 0.78%
packs 25 0.78%
travel 23 0.71%
bundles 23 0.71%
opticians 23 0.71%
testing 21 0.65%
child 20 0.62%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0193814002000578

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(19)
Boots Health Hub
Baby Event Now Here!
Dyson Supersonic
Boots Opticians
Boots Health Hub
Boots Free Online NHS Repeat Prescription Service
Boots Health Hub
Boots Health Hub
Free Gift
Free gift
Online Doctor services
Save 20%
Save 20%
Free gift
Online Doctor services
Viagra Connect

<H3>

(38)
Select your shipping destination
Boots Health Hub
Boots Online Doctor
Men's Health
Women's Health
Sexual Health
Acne & Skin Conditions
General Health
Cystitis Treatment
Erectile Dysfunction Treatment
Testing Services
Morning After Pill
Hay Fever Treatment
Hair Loss Treatment
Period delay
Acne Treatment
Weight Loss Treatment
Contraceptive Pill
Save 20%
Snap up a scorchingly hot deal
All Nighter Setting Spray
Naked Wild West
Travel sizes
Cleanse up to 100% make-up with 0 daily waste
Full of care for your hair, zero waste for the planet!
Protect your skin, respect the ocean
Taboo Talk podcast series
Gut health 101
Free click & collect
Free home delivery
Advantage Card
Boots App
shopping with us
shopping with us
customer services
customer services
about Boots
about Boots

<H4>

(14)
Country specific sites
SHOP BY DEPARTMENT
ONLINE DOCTOR
THE SUMMER DEALS YOU DON'T WANT TO MISS
BE BOLD, BRIGHT & BEAUTIFUL WITH URBAN DECAY
SUSTAINABLE BEAUTY OPTIONS FROM GARNIER
MICELLAR ECO PADS
SHAMPOO BARS
ECO-DESIGNED LOTION
BOOTS PRESENTS: TABOO TALK
Thanks you've been added to our email list
Let's stay in touch
Our partner sites
<B> (2)New lines added. Hurry, ends soon!
<STRONG> (5)Suitable for even the most sensitive skin
No extreme heat
Book your eye test today
Free Click & Collect on us!


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.07 seconds - 1,328.36 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
13.28 s 0.10 s 0.09 s 0.02 s 7.44 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
93 Kb (92,985 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
93 Kb (92,985 bytes) 26 Kb (26,134 bytes) 67 Kb (66,851 bytes) 39.09 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
290 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.boots.com/ and http://boots.com are resolved to the same url :https://www.boots.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://boots.com/sitesearch?searchTerm=hawaiian%20tropic
http://boots.com/sitesearch?searchTerm=dyson%20supersonic
http://boots.com/sites...ou+buy+2+or+more+selected+No7+products+-+while+stocks+last
https://www.boots.com/StoreLookupView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/StoreLookupView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...nForm?myAcctMain=1&catalogId=28501&langId=-1&storeId=11352
https://www.boots.com/TrackOrderStatus?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...splayView?listId=.&catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...nForm?myAcctMain=1&catalogId=28501&langId=-1&storeId=11352
https://www.boots.com/...antageCardHomeView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...antageCardHomeView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...et/StoreLookupView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...dex=0&maxPrice=&isPromoLink=Y&searchSource=Q&manufacturer=
https://www.boots.com/...dex=0&maxPrice=&isPromoLink=Y&searchSource=Q&manufacturer=
https://www.boots.com/...dex=0&maxPrice=&isPromoLink=Y&searchSource=Q&manufacturer=
https://www.boots.com/...dex=0&maxPrice=&isPromoLink=Y&searchSource=Q&manufacturer=
https://www.boots.com/...:0&orderBy:7&pageView:grid&minPrice:0&maxPrice:&pageSize:&
https://www.boots.com/...:0&orderBy:7&pageView:grid&minPrice:0&maxPrice:&pageSize:&
https://www.boots.com/sitesearch?searchTerm=urban%20decay%20all%20nighter%20
https://www.boots.com/sitesearch?searchTerm=urban%20decay%20all%20nighter%20
https://www.boots.com/sitesearch?searchTerm=urban%20decay%20mini
https://www.boots.com/sitesearch?searchTerm=urban%20decay%20mini
https://www.boots.com/...erm=Ambre%20Solaire%20Eco%20Designed%20Protection%20Lotion
https://www.boots.com/...erm=Ambre%20Solaire%20Eco%20Designed%20Protection%20Lotion


You may use url rewrite techniques to make these 24 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
637 4 641


Too many links (641), it may be considered as spam!

Internal Links (link to pages within this domain) - 637
URL Anchor Text
http://boots.com/#x
http://boots.com/#Find out more about internatio...
http://boots.com/healthhubBoots Health Hub Online access...
http://boots.com/ralph-lauren-whats-newNEW Ralph’s Club by Ralph Lau...
http://boots.com/baby-eventBaby Event Now Here! Discover...
http://boots.com/sitesearch?searchTerm=hawaiian%20tropicNEW Hawaiian Tropic SPF30 Sui...
http://boots.com/sitesearch?searchTerm=dyson%20supersonicDyson Supersonic Fast DryingNo...
http://boots.com/eyetestBoots Opticians Good things co...
http://boots.com/healthhubBoots Health Hub Online access...
http://boots.com/online/pharmacyBoots Free Online NHS Repeat P...
http://boots.com/healthhubBoots Health Hub Online access...
http://boots.com/healthhubBoots Health Hub Online access...
http://boots.com/sites...ected+No7+products+-+while+stocks+lastFree Gift when you buy 2 No7 c...
https://www.boots.com/
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Find a store 
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Find a store 
https://www.boots.com/...atalogId=28501&langId=-1&storeId=11352My account
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Order history
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Favourites
https://www.boots.com/...atalogId=28501&langId=-1&storeId=11352Log in/register
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1worth of Advantage Card points...
http://boots.com/advantage-cardBoots Advantage Card
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Sign up for BootsAdvantage Car...
http://boots.com/#Shop by department
https://www.boots.com/new-to-bootsvisit new in
https://www.boots.com/new-to-boots/new-in-beauty-skincarenew in beauty & skincare
https://www.boots.com/new-to-boots/new-in-fragrancenew in fragrance
https://www.boots.com/new-to-boots/new-in-luxury--1new in premium beauty & skinca...
https://www.boots.com/new-to-boots/new-in-baby-childnew in baby & child
https://www.boots.com/new-to-boots/new-clothing-collectionnew in baby & kids clothes
https://www.boots.com/new-to-boots/no7-newnew in No7
https://www.boots.com/new-to-boots/new-in-hairnew in hair
https://www.boots.com/new-to-boots/new-in-wellnessnew in wellness
https://www.boots.com/new-to-boots/new-in-electricalnew in electrical
https://www.boots.com/new-to-boots/new-in-healthnew in health
https://www.boots.com/new-to-boots/new-in-footcarenew in footcare
https://www.boots.com/new-to-boots/new-in-luxury-bath-bodynew in luxury bath & body
https://www.boots.com/new-to-boots/new-in-toiletriesnew in toiletries
https://www.boots.com/...oots/new-in-diet-and-weight-managementnew in diet & weight managemen...
https://www.boots.com/new-to-boots/new-in-photonew in photo
https://www.boots.com/love-islandvisit love island
https://www.boots.com/love-island/in-the-villashop the love island villa
https://www.boots.com/love-island/islandersvisit islanders
https://www.boots.com/love-island/island-skincare-quizIsland skincare quiz
https://www.boots.com/love-island/summer-nailssummer nails
https://www.boots.com/love-island/light-makeupno makeup, makeup
https://www.boots.com/love-island/glow-skincareglow skincare
https://www.boots.com/love-island/waterproof-makeupwaterproof makeup
https://www.boots.com/love-island/face-rollers-gua-shaface rollers & gua sha
https://www.boots.com/love-island/face-gemsface gems & body jewels
https://www.boots.com/love-island/all-soltan-productsall Soltan
https://www.boots.com/love-island/fashion-tapebody tape & nipple covers
https://www.boots.com/love-island/beautysupplementsbeauty supplements
https://www.boots.com/health-pharmacyvisit health & pharmacy
https://www.boots.com/...id-19-information-products-and-testingvisit covid-19 information, pr...
https://www.boots.com/health-pharmacy/health-offershealth offers
https://www.boots.com/...harmacy/health-value-packs-and-bundlesvisit health value packs & bun...
https://www.boots.com/...acy/reusable-and-disposable-face-masksreusable & disposable face mas...
https://www.boots.com/...r-antibacterial-cleaners-disinfectantsantibacterial & disinfectants
https://www.boots.com/health-pharmacy/medicines-treatmentsvisit medicines & treatments
https://www.boots.com/health-pharmacy/vitaminsandsupplementsvisit vitamins & supplements
https://www.boots.com/health-pharmacy/baby-child-healthvisit baby & child health
https://www.boots.com/health-pharmacy/womenshealthvisit women's health
https://www.boots.com/health-pharmacy/menshealthvisit men's health
https://www.boots.com/health-pharmacy/lifestyle-wellbeingvisit lifestyle & wellbeing
https://www.boots.com/health-pharmacy/condoms-sexual-healthvisit sexual pleasure & wellbe...
https://www.boots.com/health-pharmacy/incontinencevisit incontinence
https://www.boots.com/...pharmacy/electrical-health-diagnosticsvisit electrical health & diag...
https://www.boots.com/health-pharmacy/livingaidsvisit mobility & daily living ...
https://www.boots.com/health-pharmacy/travel-healthvisit travel health
https://www.boots.com/health-pharmacy/new-in-healthnew in health
https://www.boots.com/...harmacy/all-health-and-pharmacy-brandsbrands
https://www.boots.com/beautyvisit beauty & skincare
https://www.boots.com/beauty/no7visit no7
https://www.boots.com/beauty/beauty-skincare-offersbeauty & skincare offers
https://www.boots.com/beauty/beauty-value-packs-and-bundlesbeauty value packs & bundles
https://www.boots.com/beauty/new-in-beauty-skincarenew in beauty & skincare
https://www.boots.com/beauty/trending-productstrending on social
https://www.boots.com/beauty/all-beauty-and-skincare-brandsbrands
https://www.boots.com/beauty/luxury-beauty-skincarevisit premium beauty & skincar...
https://www.boots.com/beauty/makeupvisit make-up
https://www.boots.com/beauty/skincarevisit skincare
https://www.boots.com/beauty/hairvisit hair
https://www.boots.com/beauty/beauty-accessoriesvisit accessories
https://www.boots.com/beauty/travel-beauty-minisbeauty minis
https://www.boots.com/beauty/recommendedvisit top 10
https://www.boots.com/beauty/vegan-rangevegan beauty
https://www.boots.com/fragrancevisit fragrance
https://www.boots.com/fragrance/fragrance-offersvisit fragrance offers
https://www.boots.com/fragrance/perfumevisit perfume
https://www.boots.com/fragrance/aftershavevisit aftershave
https://www.boots.com/fragrance/fragrance-gift-setsvisit fragrance gift sets
https://www.boots.com/fragrance/luxury-fragranceluxury fragrance
https://www.boots.com/fragrance/vegan-fragrancesvegan fragrance
https://www.boots.com/fragrance/new-in-fragrancenew in fragrance
https://www.boots.com/fragrance/recommended-fragrancesvisit recommended
https://www.boots.com/fragrance/celebrity-fragrancecelebrity fragrance
https://www.boots.com/fragrance/top-rated-fragrance5* rated perfumes & aftershave...
https://www.boots.com/fragrance/all-fragrance-brandsbrands
https://www.boots.com/fragrance/fragrance-home-fragranceshome fragrance
...

External Links (link to pages on other websites) - 4
URL Anchor Text
http://www.boots-uk.com/company information
http://www.boots-uk.com/Corporate_Social_Responsibility/corporate social responsibilit...
http://www.walgreensbo...avery-and-human-trafficking-statement/modern slavery & human traffic...
https://www.boots.jobs/careers

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
23 11 12


12 images do not have Alt values.

Image URL - 23
URL ALT Text
http://boots.com/wcsst...torefrontAssetStore//images/boots/boots_loader_spinner.gifYour request is being processe...
https://www.boots.com/...tesCatalogAssetStore/supernav/Pharmacy/espot_healthhub.jpg
https://www.boots.com/...etStore/supernav/Ralph Lauren/ralphL_lauren_ralphsclub.jpg
https://www.boots.com/...AssetStore/supernav/Baby Event/babychildevent_july2021.jpg
https://www.boots.com/...av/brand/hawaiian tropic/hawaiiantropic_toiletriesp13a.jpg
https://www.boots.com/...AssetStore/supernav/brand/Dyson/EB_12b_ESpot_Dyson_NPD.jpg
https://www.boots.com/...supernav/Opticians/opticians_book_an_eye_test_July2021.jpg
https://www.boots.com/...tesCatalogAssetStore/supernav/Pharmacy/espot_healthhub.jpg
https://www.boots.com/...e/ExtendedSitesCatalogAssetStore/supernav/Pharmacy/nhs.jpg
https://www.boots.com/...tesCatalogAssetStore/supernav/Pharmacy/espot_healthhub.jpg
https://www.boots.com/...tesCatalogAssetStore/supernav/Pharmacy/espot_healthhub.jpg
https://www.boots.com/...logAssetStore/supernav/no7/no7_gwp_eyepalette_july2021.jpg
https://www.boots.com/...StorefrontAssetStore/MasterLogo2019/Boots-website-logo.pngBoots Logo
https://boots.scene7.c...s/image/Boots/Soltan_Strip-desktop2021?scl=1&fmt=png-alphaSoltan Strip
https://boots.scene7.c...is/image/Boots/Soltan_Strip-mobile2021?scl=1&fmt=png-alphaSoltan Strip
https://boots.scene7.c.../shopping%5Fsafe%5Fhp%5Fassets1%5F2021?scl=1&fmt=png-alphaLet's shop safe
https://boots.scene7.c.../shopping%5Fsafe%5Fhp%5Fassets2%5F2021?scl=1&fmt=png-alphaSafe appointments with Boots
https://assets.boots.com/content/dam/boots/desktop.dam.ts%3D1613748559906.svgOrder & collect logo
https://assets.boots.c...nt/dam/boots/home-delivery-icon.dam.ts%3D1613748560826.svgHome delivery logo
https://assets.boots.c...t/dam/boots/advantage-card-icon.dam.ts%3D1613748559888.svgAdvantage card logo
https://assets.boots.c...ontent/dam/boots/boots-app-icon.dam.ts%3D1613748561119.svgBoots App logo
https://www.boots.com/...StorefrontAssetStore/images/boots/boots_loader_spinner.gifBoots
https://www.boots.com/...ssetStore/Footer_Updated_Images/BlankImage-379px-317px.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
16 5 21


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://www.boots.com/...sstore/eBootsStorefrontAssetStore/css/boots/common.min.cssstylesheettext/css
https://www.boots.com/...store/eBootsStorefrontAssetStore/css/boots/algolia.min.cssstylesheettext/css
https://www.boots.com/online/assets/core/0.1.0/main.cssstylesheet
http://boots.com/main-bundle-07b9377e.cssstylesheet
https://www.boots.com/...ce/css/1163224/509c83354feed7056f3d7ce76cb384b2/estore.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
47 21 68


Too many (21) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 21
Script URL Type
https://www.boots.com/...setStore/javascript/Widgets/algolia.autocomplete.search.js
https://www.boots.com/wcsstore/eBootsStorefrontAssetStore/javascript/at.jstext/javascript
https://www.boots.com/...orefrontAssetStore/javascript/geotargeting/geotargeting.jstext/javascript
https://www.boots.com/wcsstore/dojo18/dojo/dojo.jstext/javascript
https://www.boots.com/wcsstore/dojo18/dojo/dojodesktop-rwd.jstext/javascript
https://www.boots.com/wcsstore/dojo18/wc/render/RefreshController.min.jstext/javascript
text/javascript
https://www.boots.com/...rontAssetStore/javascript/generated/RetailAnalytics.min.jstext/javascript
https://www.boots.com/...otsStorefrontAssetStore/javascript/generated/Common.min.jstext/javascript
https://www.boots.com/...eBootsStorefrontAssetStore/javascript/jquery-1.11.3.min.jstext/javascript
text/javascript
https://www.boots.com/...torefrontAssetStore/javascript/UserArea/BootsGigyaLogin.jstext/javascript
https://www.boots.com/...urce/js/1163224/e1a45087f7a3639898cf5b959e61d7e5/estore.js
https://www.boots.com/...sStorefrontAssetStore/javascript/boots.coremetrics.cvos.jstext/javascript
text/javascript
https://www.boots.com/...otsStorefrontAssetStore/javascript/generated/Header.min.jstext/javascript
https://www.boots.com/...sStorefrontAssetStore/javascript/generated/HomePage.min.jstext/javascript
https://www.boots.com/...otsStorefrontAssetStore/javascript/generated/Footer.min.jstext/javascript
https://www.boots.com/...JIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=5&cb=1843024799text/javascript
http://boots.com/main-bundle-07b9377e.js
http://boots.com/_Inca...JIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=2&cb=1087702730text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
45
Fair Enough! number of root domains (45) linked to your site boots.com could be improved.

45
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 70
  Facebook Shares 179
  Facebook Comments 41
  Tweets 953
  LinkedIn 28

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site boots.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
12,339th most visited website in the world.
302th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (6 - bizjournals.com, mothercare.com, mothercare.com.au, mefcu.org, membersfirstnh.org, boots.com) hosted on the same server as boots.com (ip : 107.154.108.27).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 107.154.108.27) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 59 days old ( 1st registered on : 1995-06-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 303 days from today ( expires on : 2022-06-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
boots.com ( 9 characters )

Domain Registrar : Ascio Technologies, Inc. Danmark

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-06-06 1995-06-06 2022-06-04
26 years, 59 days old 26 years, 59 days ago 0 years, 303 days from today
26 years, 59 days old


Domain Name Servers used by boots.com
DNS Name IP Address
ns1.netnames.net156.154.130.100
ns2.netnames.net156.154.131.100
ns5.netnames.net156.154.130.100
ns6.netnames.net156.154.131.100


Domain is going to expire in less than a year time (0 years, 303 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


×

Generating Report ......

Completed 0 of 30 tasks in generating the seo report!

"SEO Tools to Audit Websites for Improving Search Engine Rankings."

Recent Expired Domains       Expiring Domains       Top Domain Registrars       Most Popular Domain Extensions

Language Detection       Language Statistics       Directory Sponsor


HP Terms of use   |   News   |   FAQ   |   Contact Us

copyright © 2011-2021 seocert.net, all rights reserved