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boots.com favicon Beauty | Health | Pharmacy and Prescriptions - Boots boots.com

Excellent Practice29
Improvement Could be Made9
Critical Issues to Attend12
Jul 5, 2025 09:35 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 318 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Create RSS feed for your site.
  • ...     37
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Detailed Reviews

Related Category
Most related categories of this website.

accessories   careers   courses   dog   gifts   parenting   people   shoes  

Title
Beauty | Health | Pharmacy and Prescriptions - Boots

Words count: 6    Unique Words: 6    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop our extensive range of health and beauty products from leading brands, fragrances for her and him and much more on Boots.com

Words count: 23    Length: 129 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Beauty | Health | Pharmacy and Prescriptions - Boots www.boots.com/
Shop our extensive range of health and beauty products from leading brands, fragrances for her and him and much more on Boots.com

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  advice  baby  beauty  boots  bundles  child  christmas  code  day  electrical  eye  fragrance  gifts  guide  hair  health  men's  nbsp  nhs  nowsave  offers  online  opticians  packs  pound  price  products  save  selected  service  shop  skin  skincare  summer  toiletries  tools  travel  vaccination  visit 

Top 20 Keywords
Total Terms Count: 5,002

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
visit 244 4.88%
health 134 2.68%
gifts 111 2.22%
boots 71 1.42%
beauty 70 1.40%
service 63 1.26%
fragrance 49 0.98%
offers 40 0.80%
save 40 0.80%
skincare 38 0.76%
hair 37 0.74%
pound 37 0.74%
baby 36 0.72%
advice 35 0.70%
selected 34 0.68%
day 32 0.64%
accessories 30 0.60%
guide 30 0.60%
electrical 30 0.60%
men's 29 0.58%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
12057200670004151

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Let's stay in touch

<H2>

(20)
Boots Health Hub
Boots Free Online NHS Repeat Prescription Service
Boots Health Hub
Price Advantage
Price Advantage
Huge savings for your best summer yet
1/2 price
Beauty Vault has arrived!
Meet your summer skin hero
Future-proof your hair
Step into summer days
Save 20%
Before & after the L'Oréal Paris Eye Bag Eraser
Your step-by-step laser routine
Take care of yourself this summer with top health picks
Spread the cost, your way
Terms & conditions
We accept

<H3>

(57)
Maximum basket size reached
Out of stock
Select your shipping destination
Fragrance
Beauty
Save on big brands
Skincare
Supergoop!
Summer Stars
Clothing
K-Skincare
Dyson
Trending beauty
Members get more
Liz Earle
Step 1
Step 2
Step 3
Soltan
Hayfever relief
Fenty Beauty
Neutrogena
Beauty boxes
Clinique
Boots Online Doctor Period Delay Service
Luxury bath & body
BaByliss
Liz Earle
L'Oréal Paris
LANEIGE
Silver Cloud
Tommee Tippee
Fragrance
Rimmel
Baby
Haircare
REDKEN
Oral-B
Philips
Dove
Made by Mitchell
Hayfever relief
HABI
Pepto Bismol
Petcare
shopping with us
shopping with us
customer services
customer services
about Boots
about Boots

<H4>

(2)
Country specific sites
Our partner sites
<B> (67)Shop now
Shop now
End date: May 31st 2025
Huge savings
Save up to £20
FREE 
End date: May 31st 2025
Better than 1/2 price
only £35, worth £104
Save up to 1/2 price
Save 20%
FREE gift!
Buy 1 get 2nd 1/2 price***
FREE
FREE
Buy 1 get 2nd 1/2 price***
Save £10
REVERSE10
great savings
Save £10
FREE next day delivery
XBLADEFNDD
Only at Boots!
all under £15
Save 20%
Save £15
Save 20%
3 for 2!**
Save £1.50
End of season sale!
1/2 price
Save up to 1/2 price
save 20%
FREE gift!
Better than 1/2 price
Save £110
Save 1/3
save 25%!
top health picks
Buy 1 get 2nd 1/2 price***
3 for 2**
save 10%*
NEW & exclusive
Buy 1 get 2nd 1/2 price***
Save 20% on selected premium beauty and No7 with code SAVE20
Save 10% when you spend £60 across almost everything with code SAVE10
FREE next day delivery on selected fragrance with code FREENEXTDAY
Save £10 when you spend £40 on selected No7 or save £20 when you spend £70 
Save 10% when you spend £30 on selected baby with code BABYJULY and save an extra 5% with code BIRTHDAY as a Parenting Club member
End date: TBC
End date: TBC
<STRONG> (4)Save 10%
Online only. Hurry, ends soon!
Exclusive to Boots


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
7.7

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.17 seconds - 889.58 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
21.60 s 0.17 s 0.15 s 0.04 s 12.10 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
151 Kb (151,228 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
151 Kb (151,228 bytes) 40 Kb (39,768 bytes) 111 Kb (111,460 bytes) 35.68 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
318 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.boots.com/ and http://boots.com are resolved to the same url :https://www.boots.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.boots.com/StoreLookupView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/StoreLookupView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...nForm?myAcctMain=1&catalogId=28501&langId=-1&storeId=11352
https://www.boots.com/TrackOrderStatus?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...splayView?listId=.&catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...nForm?myAcctMain=1&catalogId=28501&langId=-1&storeId=11352
https://www.boots.com/...antageCardHomeView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...antageCardHomeView?catalogId=28501&storeId=11352&langId=-1
https://www.boots.com/...0+or+Save+%C2%A320+when+you+spend+%C2%A370+on+selected+No7
https://www.boots.com/...0+or+Save+%C2%A320+when+you+spend+%C2%A370+on+selected+No7
https://www.boots.com/...eria.promotionalText=1%2F2+price+on+selected+Baby+Clothing
https://www.boots.com/...eria.promotionalText=1%2F2+price+on+selected+Baby+Clothing
https://www.boots.com/...teria.promotionalText=Save+10+percent+on+selected+K+Beauty
https://www.boots.com/...teria.promotionalText=Save+10+percent+on+selected+K+Beauty
https://www.boots.com/...--Save+%C2%A3100+on+selected+Dyson+Airstrait+-+online+only
https://www.boots.com/...--Save+%C2%A3100+on+selected+Dyson+Airstrait+-+online+only
https://www.boots.com/...ks+last&criteria.brand=Fwee---Sacheu---Wonderskin---TirTir
https://www.boots.com/...ks+last&criteria.brand=Fwee---Sacheu---Wonderskin---TirTir
https://www.boots.com/...hen+you+spend+%C2%A335+on+selected+Liz+Earle+-+online+only
https://www.boots.com/...hen+you+spend+%C2%A335+on+selected+Liz+Earle+-+online+only
https://www.boots.com/all-clearance?criteria.inStock=true
http://boots.com/#?asset_id=795429447
https://www.boots.com/...riteria.promotionalText=Save+20+percent+on+selected+Redken
https://www.boots.com/...riteria.promotionalText=Save+20+percent+on+selected+Redken
https://www.boots.com/...ly%2C+whilst+stocks+last---Save+20+percent+on+selected+YSL
https://www.boots.com/...ly%2C+whilst+stocks+last---Save+20+percent+on+selected+YSL
https://www.boots.com/...ly%2C+whilst+stocks+last---Save+20+percent+on+selected+YSL
https://www.boots.com/...+buy+2+selected+Soltan+-+online+only%2C+whilst+stocks+last
https://www.boots.com/...+buy+2+selected+Soltan+-+online+only%2C+whilst+stocks+last
https://www.boots.com/...ionalText=Buy+1+get+2nd+1%2F2+price+on+selected+Healthcare
https://www.boots.com/...ionalText=Buy+1+get+2nd+1%2F2+price+on+selected+Healthcare
https://www.boots.com/...10+to+save+£10+on+selected+No7+Future+Renew+-+online+only
https://www.boots.com/...10+to+save+£10+on+selected+No7+Future+Renew+-+online+only
https://www.boots.com/...xt=Save+%C2%A310+on+selected+Clinique+Moisturisers+and+SPF
https://www.boots.com/...xt=Save+%C2%A310+on+selected+Clinique+Moisturisers+and+SPF
https://onlinedoctor.b...ral&utm_campaign=Boots_asset_periodshealthhub_period_delay
https://onlinedoctor.b...ral&utm_campaign=Boots_asset_periodshealthhub_period_delay
https://www.boots.com/sitesearch?searchTerm=BaByliss+Super+X+Blade
https://www.boots.com/sitesearch?searchTerm=BaByliss+Super+X+Blade
https://www.boots.com/sitesearch?searchTerm=liz+earle+glow
https://www.boots.com/sitesearch?searchTerm=liz+earle+glow
https://www.boots.com/sitesearch?searchTerm=YSL+Libre+L+Eau+Nue
https://www.boots.com/sitesearch?searchTerm=YSL+Libre+L+Eau+Nue
https://www.boots.com/sitesearch?searchTerm=ghd+pink+sorbet
https://www.boots.com/sitesearch?searchTerm=ghd+pink+sorbet
https://www.boots.com/...+percent+on+NEW+Silver+Cloud+Buttercup+range+-+online+only
https://www.boots.com/...+percent+on+NEW+Silver+Cloud+Buttercup+range+-+online+only
https://www.boots.com/...eria.promotionalText=1%2F2+price+on+selected+Baby+Clothing
https://www.boots.com/...eria.promotionalText=1%2F2+price+on+selected+Baby+Clothing
https://www.boots.com/savings/haircare-savings?paging.size=494
https://www.boots.com/savings/haircare-savings?paging.size=494
https://www.boots.com/...riteria.promotionalText=Save+20+percent+on+selected+Redken
https://www.boots.com/...riteria.promotionalText=Save+20+percent+on+selected+Redken
https://www.boots.com/...dles---Only+%C2%A380+for+selected+Oral-B+IO4+-+online+only
https://www.boots.com/...dles---Only+%C2%A380+for+selected+Oral-B+IO4+-+online+only
https://www.boots.com/...teria.promotionalText=Save+1%2F3+on+selected+Dove+Adv+Mens
https://www.boots.com/...teria.promotionalText=Save+1%2F3+on+selected+Dove+Adv+Mens
https://onlinedoctor.b...m_medium=referral&utm_campaign=Boots_smart_skin_start_p10b
https://www.boots.com/...ionalText=Buy+1+get+2nd+1%2F2+price+on+selected+Healthcare
https://www.boots.com/...ionalText=Buy+1+get+2nd+1%2F2+price+on+selected+Healthcare
https://www.boots.com/sitesearch?searchTerm=pet
https://www.boots.com/sitesearch?searchTerm=pet


You may use url rewrite techniques to make these 62 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://boots.com/#?asset_id=795429447
https://onlinedoctor.b...ts_asset_periodshealthhub_period_delay
https://onlinedoctor.b...ts_asset_periodshealthhub_period_delay
https://onlinedoctor.b...m_campaign=Boots_smart_skin_start_p10b


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
814 7 821


Too many links (821), it may be considered as spam!

Internal Links (link to pages within this domain) - 814
URL Anchor Text
http://boots.com/#x
http://boots.com/#Find out more about internatio...
http://boots.com/no7-b...auty-vault-9-piece-collection-10360111No7 Discover our Beauty VaultS...
http://boots.com/healthhubBoots Health Hub Advice, produ...
http://boots.com/online/pharmacyBoots Free Online NHS Repeat P...
http://boots.com/healthhubBoots Health Hub Advice, produ...
http://boots.com/advantage-cardPrice Advantage Unlock exclusi...
http://boots.com/advantage-cardPrice Advantage Unlock exclusi...
http://boots.com/no7-b...auty-vault-9-piece-collection-10360111No7 Discover our Beauty VaultS...
https://www.boots.com/
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Find a store 
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Find a store 
https://www.boots.com/...atalogId=28501&langId=-1&storeId=11352My account
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Order history
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Favourites
https://www.boots.com/...atalogId=28501&langId=-1&storeId=11352Log in/register
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1worth of Advantage Card points...
http://boots.com/advantage-cardBoots Advantage Card
https://www.boots.com/...atalogId=28501&storeId=11352&langId=-1Sign up for BootsAdvantage Car...
http://boots.com/#Shop by department
https://www.boots.com/love-islandvisit love island
https://www.boots.com/love-island/in-the-villashop the love island villa
https://www.boots.com/health-pharmacyvisit health & pharmacy
https://www.boots.com/health-pharmacy/health-offershealth offers
https://www.boots.com/health-pharmacy/vitaminsandsupplementsvisit vitamins & supplements
https://www.boots.com/health-pharmacy/pharmacy-medicinespharmacy medicines
https://www.boots.com/health-pharmacy/medicines-treatmentsvisit medicines & treatments
https://www.boots.com/health-pharmacy/condoms-sexual-healthvisit sexual pleasure & wellbe...
https://www.boots.com/health-pharmacy/new-in-healthnew in health
https://www.boots.com/health-pharmacy/baby-child-healthvisit baby & child health
https://www.boots.com/health-pharmacy/menshealthvisit men's health
https://www.boots.com/health-pharmacy/womenshealthvisit women's health
https://www.boots.com/health-pharmacy/travel-healthvisit travel health
https://www.boots.com/health-pharmacy/incontinencevisit incontinence
https://www.boots.com/...harmacy/health-value-packs-and-bundlesvisit health value packs & bun...
https://www.boots.com/...pharmacy/electrical-health-diagnosticsvisit electrical health & diag...
https://www.boots.com/health-pharmacy/livingaidsvisit mobility & daily living ...
https://www.boots.com/health-pharmacy/lifestyle-wellbeingvisit lifestyle & wellbeing
https://www.boots.com/...acy/reusable-and-disposable-face-masksreusable & disposable face mas...
https://www.boots.com/...id-19-information-products-and-testingvisit covid-19 information pro...
https://www.boots.com/beautyvisit beauty & skincare
https://www.boots.com/beauty/bootsbeautyBoots beauty store
https://www.boots.com/beauty/new-in-beautynew in beauty
https://www.boots.com/beauty/no7visit no7
https://www.boots.com/beauty/all-beauty-and-skincare-brandsbrands
https://www.boots.com/beauty/skincarevisit skincare
https://www.boots.com/beauty/makeupvisit makeup
https://www.boots.com/beauty/luxury-beauty-skincarevisit premium beauty & skincar...
https://www.boots.com/beauty/hairvisit hair
https://www.boots.com/beauty/beauty-accessoriesvisit accessories
https://www.boots.com/beauty/trending-productstrending on social
https://www.boots.com/...uty/black-founded-and-inclusive-brandsvisit black-founded & inclusiv...
https://www.boots.com/beauty/travel-beauty-ministravel size beauty minis
https://www.boots.com/beauty/virtual-beautyvirtual beauty
https://www.boots.com/beauty/beauty-value-packs-and-bundlesbeauty value packs & bundles
https://www.boots.com/beauty/vegan-rangevegan beauty
https://www.boots.com/beauty/beauty-awardsvisit beauty awards
https://www.boots.com/beauty/recommendedvisit top 10
https://www.boots.com/beauty/beauty-boxesbeauty boxes
https://www.boots.com/fragrancevisit fragrance
https://www.boots.com/fragrance/shop-all-fragranceshop all fragrance
https://www.boots.com/fragrance/fragrance-offersvisit fragrance offers
https://www.boots.com/fragrance/perfumevisit perfume
https://www.boots.com/fragrance/aftershavevisit aftershave
https://www.boots.com/fragrance/fragrance-gift-setsvisit fragrance gift sets
https://www.boots.com/fragrance/boots-fragrance-finderfragrance finder
https://www.boots.com/fragrance/top-rated-fragrance5* rated perfumes & aftershave...
https://www.boots.com/fragrance/niche-fragranceniche fragrance
https://www.boots.com/fragrance/luxury-fragranceluxury fragrance
https://www.boots.com/fragrance/all-fragrance-brandsbrands
https://www.boots.com/fragrance/best-unisex-fragrancesunisex fragrance
https://www.boots.com/fragrance/new-in-fragrancenew in fragrance
https://www.boots.com/...agrance/candles-home-fragrance-for-hervisit home fragrance
https://www.boots.com/fragrance/recommended-fragrancesvisit recommended
https://www.boots.com/fragrance/elixir-fragranceselixir fragrances
https://www.boots.com/fragrance/celebrity-fragrancecelebrity fragrance
https://www.boots.com/fragrance/vegan-fragrancesvegan fragrance
https://www.boots.com/baby-childvisit baby & child
https://www.boots.com/baby-child/baby-eventbaby event
https://www.boots.com/baby-child/clothingvisit clothing
https://www.boots.com/baby-child/parenting-clubBoots Parenting Club
https://www.boots.com/baby-child/baby-child-offersbaby & child offers
https://www.boots.com/...aby-child/baby-value-packs-and-bundlesbaby value packs & bundles
https://www.boots.com/baby-child/pushchairs-car-seatsvisit travel
https://www.boots.com/baby-child/nursery-furniturevisit nursery & bedding
https://www.boots.com/baby-child/babyfeedingvisit feeding
https://www.boots.com/baby-child/bathing-changingvisit nappies, wipes & bathing
https://www.boots.com/baby-child/pregnancy-maternityvisit pregnancy & maternity
https://www.boots.com/baby-child/baby-child-healthvisit baby & child health
https://www.boots.com/baby-child/toysvisit toys
https://www.boots.com/baby-child/sustainable-babysustainable baby
https://www.boots.com/baby-child/new-in-baby-childnew in baby & child
https://www.boots.com/baby-child/nursery-advice-serviceNursery Advice Service
https://www.boots.com/electricalvisit electrical
https://www.boots.com/electrical/electrical-offerselectrical offers
https://www.boots.com/electrical/electrical-shop-allall electrical
https://www.boots.com/electrical/hair-styling-toolsvisit hair styling tools
https://www.boots.com/electrical/electrical-dentalvisit electrical dental
https://www.boots.com/electrical/female-hair-removal-toolsvisit female hair removal tool...
https://www.boots.com/electrical/male-grooming-toolsvisit male grooming tools
...

External Links (link to pages on other websites) - 7
URL Anchor Text
https://www.paypal.com/uk/webapps/mpp/paypal-payin3/faqPay in 3 ‡
https://www.klarna.com/uk/terms-and-conditions/Terms and conditions
https://www.paypal.com/uk/webapps/mpp/paypal-payin3/product terms
http://www.boots-uk.com/company information
https://www.boots-uk.com/environmental-social-governance/environmental, social & govern...
http://www.walgreensbo...avery-and-human-trafficking-statement/modern slavery & human traffic...
https://www.boots.jobs/careers

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
23 12 11


11 images do not have Alt values.

Image URL - 23
URL ALT Text
http://boots.com/wcsst...torefrontAssetStore//images/boots/boots_loader_spinner.gifYour request is being processe...
https://www.boots.com/...tsStorefrontAssetStore/images/boots/overlay_close_icon.svgClose
https://www.boots.com/...tsStorefrontAssetStore/images/boots/overlay_close_icon.svgClose
https://www.boots.com/...etStore/supernav/no7/no7_beautyvault_2025_sspot_launch.jpg
https://www.boots.com/...ssetStore/supernav/Health/HealthHub_Updated_eSpot_2024.jpg
https://www.boots.com/...e/ExtendedSitesCatalogAssetStore/supernav/Pharmacy/nhs.jpg
https://www.boots.com/...ssetStore/supernav/Health/HealthHub_Updated_eSpot_2024.jpg
https://www.boots.com/...ore/supernav/advantage_card/price_advantage_card_espot.png
https://www.boots.com/...ore/supernav/advantage_card/price_advantage_card_espot.png
https://www.boots.com/...etStore/supernav/no7/no7_beautyvault_2025_sspot_launch.jpg
https://www.boots.com/.../eBootsStorefrontAssetStore/MasterLogo2019/BVI Logo v2.pngBoots Logo
https://boots.scene7.com/is/image/Boots/LOrealParis%5FLogo?scl=1&fmt=png-alphaLoreal Paris
https://assets.boots.c.../logos/No7_Logo_BLACK_100Teaser.dam.ts%3D1620305136681.png
https://assets.boots.c...content-page_luminous_logo_blue.dam.ts%3D1636451342301.pngNivea
https://assets.boots.c...dken_brand-treatment_logo_black.dam.ts%3D1695906504862.pngREDKEN Fifth Avenue NYC
https://assets.boots.c...aintLaurent_Logo_GREY_100Teaser.dam.ts%3D1623151435551.png
https://boots.scene7.c...clusive%20Launch%20%2D%20before%20shot?scl=1&fmt=png-alphaA person before using Future R...
https://boots.scene7.c...xclusive%20Launch%20%2D%20after%20shot?scl=1&fmt=png-alphaA person before using Future R...
https://boots.scene7.com/is/image/Boots/Kalarna?scl=1&fmt=png-alphaKlarna
https://boots.scene7.com/is/image/Boots/Clearpay?scl=1&fmt=png-alphaClearpay
https://boots.scene7.com/is/image/Boots/PayPal?scl=1&fmt=png-alphaPayPal
https://boots.scene7.c...Payment_icon_V2.dam.ts%3D1691146448583?scl=1&fmt=png-alpha
https://www.boots.com/...ssetStore/Footer_Updated_Images/BlankImage-379px-317px.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
21 10 31


Too many (10) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 10
Stylesheet URL rel type
https://www.boots.com/...sstore/eBootsStorefrontAssetStore/css/boots/common.min.cssstylesheettext/css
https://www.boots.com/...store/eBootsStorefrontAssetStore/css/boots/algolia.min.cssstylesheettext/css
http://boots.com/stylesheettext/css
https://www.boots.com/headerfooter/assets/134-bundle-e5359f09.cssstylesheet
https://www.boots.com/headerfooter/assets/843-bundle-d5e68d11.cssstylesheet
https://www.boots.com/headerfooter/assets/main-bundle-25c40722.cssstylesheet
https://www.boots.com/online/assets/core/0.1.0/main.cssstylesheet
http://boots.com/assets/vendor-bundle-c7f226b7.cssstylesheet
http://boots.com/assets/main-bundle-3a883125.cssstylesheet
https://www.boots.com/online/assets/core/0.1.0/main.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
68 38 106


Too many (38) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 38
Script URL Type
https://www.boots.com/...setStore/javascript/Widgets/algolia.autocomplete.search.js
https://www.boots.com/wcsstore/eBootsStorefrontAssetStore/javascript/visitor.jstext/javascript
https://www.boots.com/wcsstore/eBootsStorefrontAssetStore/javascript/at.jstext/javascript
https://www.boots.com/...s/Common/CatalogEntry/javascript/AddToBasketInteraction.js
https://www.boots.com/...orefrontAssetStore/javascript/geotargeting/geotargeting.jstext/javascript
https://www.boots.com/wcsstore/dojo18/dojo/dojo.jstext/javascript
https://www.boots.com/wcsstore/dojo18/dojo/dojodesktop-rwd.jstext/javascript
https://www.boots.com/wcsstore/dojo18/wc/render/RefreshController.min.jstext/javascript
https://www.boots.com/...setStore/javascript/Common/CoremetricsOverrideFunctions.jstext/javascript
https://www.boots.com/...rontAssetStore/javascript/generated/RetailAnalytics.min.jstext/javascript
https://www.boots.com/...otsStorefrontAssetStore/javascript/generated/Common.min.jstext/javascript
https://www.boots.com/...eBootsStorefrontAssetStore/javascript/jquery-1.11.3.min.jstext/javascript
text/javascript
https://www.boots.com/...torefrontAssetStore/javascript/UserArea/BootsGigyaLogin.jstext/javascript
https://www.boots.com/...otsStorefrontAssetStore/javascript/generated/Header.min.jstext/javascript
https://www.boots.com/...sStorefrontAssetStore/javascript/generated/HomePage.min.jstext/javascript
https://www.boots.com/...otsStorefrontAssetStore/javascript/generated/Footer.min.jstext/javascript
https://www.boots.com/headerfooter/assets/runtime-bundle-033ddb46.js
https://www.boots.com/headerfooter/assets/677-bundle-7e994676.js
https://www.boots.com/headerfooter/assets/134-bundle-e5359f09.js
https://www.boots.com/headerfooter/assets/287-bundle-334a5c10.js
https://www.boots.com/headerfooter/assets/736-bundle-a3c1eff8.js
https://www.boots.com/headerfooter/assets/570-bundle-ac780d8f.js
https://www.boots.com/headerfooter/assets/971-bundle-8193126a.js
https://www.boots.com/headerfooter/assets/355-bundle-ba5a03e9.js
https://www.boots.com/headerfooter/assets/843-bundle-d5e68d11.js
https://www.boots.com/headerfooter/assets/124-bundle-363c73d7.js
https://www.boots.com/headerfooter/assets/267-bundle-c31a3e83.js
https://www.boots.com/headerfooter/assets/931-bundle-be90393d.js
https://www.boots.com/headerfooter/assets/697-bundle-d98a3073.js
https://www.boots.com/headerfooter/assets/354-bundle-a5f17b0f.js
https://www.boots.com/headerfooter/assets/543-bundle-0a167a51.js
https://www.boots.com/headerfooter/assets/main-bundle-25c40722.js
http://boots.com/assets/runtime-bundle-a5b105fc.js
http://boots.com/assets/vendor-bundle-c7f226b7.js
http://boots.com/assets/main-bundle-3a883125.js
text/javascript
http://boots.com/_Inca...JIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=2&cb=1914714313text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.boots.com/nhs-services/blood-pressure-serviceNHS Blood Pressure Checking Se...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
45
Fair Enough! number of root domains (45) linked to your site boots.com could be improved.

45
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 70
  Facebook Shares 179
  Facebook Comments 41
  Tweets 953
  LinkedIn 28

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site boots.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,497th most visited website in the world.
107th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - boots.com) hosted on the same server as boots.com (ip : 45.60.11.206).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
30 years, 30 days old ( 1st registered on : 1995-06-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 333 days from today ( expires on : 2026-06-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
boots.com ( 9 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-06-06 1995-06-06 2026-06-04
30 years, 30 days old 30 years, 30 days ago 0 years, 333 days from today
30 years, 30 days old


Domain Name Servers used by boots.com
DNS Name IP Address
ns1.netnames.net156.154.130.100
ns2.netnames.net156.154.131.100
ns5.netnames.net156.154.130.100
ns6.netnames.net156.154.131.100


Domain is going to expire in less than a year time (0 years, 333 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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