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Excellent Practice35
Improvement Could be Made6
Critical Issues to Attend10
Jan 1, 2023 06:39 AM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Move the 9 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     72
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   festival   maps   movies   museum   television  

Title Local breaking news, sports, weather, and things to do

Words count: 11    Unique Words: 11    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on

Words count: 24    Length: 137 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview Local breaking news, sports, weather, and ...
What Boston cares about right now: Get breaking updates on news, sports, and weather. Local alerts, things to do, and more on

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertisement  book  boston  breaking  bruins  buying  classic  close  club  cocktail  covid  culture  day  dolphins  england  estate  flights  food  game  highs  january  local  mass  newsletters  open  patriots  real  red  restaurant  rsquo  sports  submit  sunday  travel  updates  visit  weather  week  winter  year 

Top 20 Keywords
Total Terms Count: 1,255

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
boston 34 2.71%
rsquo 17 1.35%
sports 13 1.04%
patriots 13 1.04%
year 13 1.04%
local 12 0.96%
open 11 0.88%
covid 10 0.80%
advertisement 9 0.72%
weather 8 0.64%
club 8 0.64%
visit 8 0.64%
flights 7 0.56%
breaking 7 0.56%
day 7 0.56%
food 6 0.48%
england 6 0.48%
january 6 0.48%
winter 6 0.48%
book 6 0.48%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




7 things to look forward to in Boston sports in 2023
First Night Boston 2023: Everything you need to know for New Year’s Eve
Suspect arrested in University of Idaho quadruple homicide
Robert Kraft kicks off new year with Florida condo buy
3 Bruins-Sabres takeaways: It’s on to the Winter Classic
Expect a beautiful New Year’s Day and a drizzly mid-week warmup
Benedict XVI, first pope to resign in 600 years, dies at 95
Photos: Barbara Walters, a superstar and pioneer in TV news, dies
Patriots to be without key players in the passing game vs. Dolphins
5 things to know about Corey Kluber, whom the Red Sox reportedly signed earlier this week
Eckersley family ‘in complete shock' after discovering daughter gave birth in woods
I want him to consider polyamory
Book Club’s next read is ‘A Fractured Infinity’ by Nathan Tavares
Weather whiplash in New England 🥵
Where to find New Year's Day brunch specials around Boston
Begin the new year outdoors with First Day Hikes across Mass.
The L Street Brownies take their annual New Year’s Day Polar Plunge
Après all day at the Lodge at Publico
Après all day at the Lodge at Publico
Visit Discovery Museum in Acton for free on select Friday nights


Dog dies after falling through ice, prompting warning about thin ice
Tradition of hiking in the new year reaches all 50 states
Police seek man in connection to shooting of woman, 60, on MBTA bus
MBTA pulls new Orange Line trains from service following electrical issues
State police locate break-in suspect hiding in a large tree with infrared camera
Three injured when two vehicles roll over on I-93 in Stoneham
Anson Carter is really excited about all things Winter Classic — and he’s not even playing in it
BPS brings back mask policy as COVID levels in Boston wastewater return to winter highs
The North Shore’s Modern Butcher Shop is moving closer to Boston
A jazz club and restaurant is planning for a 2023 opening
Police charge Boston high school basketball player who allegedly punched referee at Cohasset game
Stay up to date with everything Boston
Dog dies after falling through ice, prompting warning about thin ice
BPS brings back mask policy as COVID levels in Boston wastewater return to winter highs
Anson Carter is really excited about all things Winter Classic — and he’s not even playing in it
What experts are predicting for Sunday’s Patriots-Dolphins game
Community readers share their Southwest travel stories
Things To Do
The North Shore’s Modern Butcher Shop is moving closer to Boston
Was your Southwest flight disrupted? Here's how to request a refund.
Download our app to stay connected
Real Estate
2022: The most expensive home sales in Mass.
A jazz club and restaurant is planning for a 2023 opening
Most Popular
Elected as a fixer, Charlie Baker leaves a legacy marked by crises and an enduring trust in him to navigate them
With Derek Carr’s benching, the stars are aligning for Tom Brady and the Raiders to finally get hitched
Mac Jones’s reputation has been taking a hit, and other thoughts
Suspect in Idaho killings plans to waive extradition hearing
A year in deaths Newsletter Signup Logo


The toll extreme weather took in the U.S. during 2022, by the numbers
Tradition of hiking in the new year reaches all 50 states
Police seek man in connection to shooting of woman, 60, on MBTA bus
Mass. reports 8,327 COVID-19 cases and 113 deaths from the past week
US to require negative COVID tests for travelers from China
New coronavirus subvariant, XBB, now widespread in New England
7 Dolphins to watch when they take on the Patriots this weekend
Tua Tagovailoa officially out with concussion at New England
Does Bill Belichick think Mac Jones is a dirty player?
A lot has happened since the Patriots lost to the Dolphins in Week 1, but not a lot has changed with New England’s offense
Patriots still missing several defensive backs heading into crucial matchup vs. Dolphins
'Everybody has an opinion': Mac Jones was asked about being labeled a 'dirty player'
Where to eat, drink, and stay warm during the Fenway Classic
Readers are setting fitness goals and reaching them at this Boston gym
Quiz: How well do you remember the biggest stories of 2022?
25+ New Year’s Eve dinners and parties to ring in 2023
This Nantucket favorite is coming to the Seaport
Holiday advice for home bartenders, plus 4 festive cocktails
Southwest says it expects normal operations to resume Friday
What caused the chaos at Southwest
Avianca will resume direct flights between Boston and this South American city in 2023
Average long-term mortgage rates rise
What would it take to turn more offices into housing?
The top 10 celebrity real estate stories of 2022
I have trouble being alone
Book excerpt: ‘Good Grief’ by E.B. Bartels
My long-distance relationship felt different in person
Visit 7 things to look forward to in Boston sports in 2023
Visit Robert Kraft kicks off new year with $23.75m Florida condo buy
Visit University of Idaho quadruple homicide: Suspect Bryan Kohberger arrested
Visit 3 Bruins-Sabres takeaways: It’s on to the Winter Classic
Visit The North Shore’s Modern Butcher Shop is moving closer to Boston
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HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.05 seconds - 851.42 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.08 s 0.05 s 0.04 s 0.01 s 3.41 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
43 Kb (42,571 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
43 Kb (42,571 bytes) 9 Kb (9,250 bytes) 33 Kb (33,321 bytes) 27.76 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
367 22 389

Too many links (389), it may be considered as spam!

Internal Links (link to pages within this domain) - 367
URL Anchor Text to Main Content Sox Finn Change Epstein Us Say Club Club B-Side Letters & Bars Boston Cod England To Do a Listing Estate Houses Car Specials Start Support Us Lottery Millions in History Boston Events Sox Finn

External Links (link to pages on other websites) - 22
URL Anchor Text Ads Ads for iOS for Android the Boston App Boston Globe Logo as a fixer, Charlie Ba... Derek Carr’s benching, th... Jones’s reputation has bee... in Idaho killings plan... year in deaths on Instagram... on Twitter (... on Facebook (O...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
71 16 55

55 images do not have Alt values.

Image URL - 71
https://ad.doubleclick....pr_consent=${GDPR_CONSENT_755};ord=1;num=[Random Number]? Tlumacki/Globe Staff Stiehl for The Boston G... test kits and masks on t... Modern Butcher deli meat s... Richardson test kits and masks on t... Wade Patriots vs. dolphins predicti... Harbor Hotel Holiday Br... pergola at Publico Garden ... pergola at Publico Garden ... Modern Butcher deli meat s... of oysters and mignonett...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
4 14 18

Too many (14) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 14
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
60 20 80

Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page for Android

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (387) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 18,194
  Facebook Shares 28,602
  Facebook Comments 14,397
  Tweets 759,692
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
9,234th most visited website in the world.
1,443th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 -, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 218 days old ( 1st registered on : 1995-06-26 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 66 days from today ( expires on : 2023-04-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 10 characters )

Domain Registrar : Name106, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-06-26 2020-12-19 2023-04-06
27 years, 218 days old 2 years, 41 days ago 0 years, 66 days from today
27 years, 218 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 66 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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