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buffalo.edu favicon buffalo.edu

Excellent Practice37
Improvement Could be Made7
Critical Issues to Attend8
Jul 3, 2020 03:24 AM

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Recommended Actions

  • Create a XML sitemap for your site.
  • Move the 13 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Reduce number of links to other pages.
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Detailed Reviews

Related Category
Most related categories of this website.

college   courses   festival   institute   museum   science   student   university  

Welcome to the University at Buffalo - University at Buffalo

Words count: 9    Unique Words: 6    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Buffalo 2
at 2
University 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The University at Buffalo is New York’s No. 1 public university and No. 31 nationwide. UB is consistently recognized as one of the world’s most exceptional, most affordable universities, making it a top choice for students and faculty around the globe.

Words count: 41    Length: 256 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Welcome to the University at Buffalo - University at ... www.buffalo.edu/
The University at Buffalo is New York’s No. 1 public university and No. 31 nationwide. UB is consistently recognized as one of the world’s most ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
University at Buffalo, State University of New York at Buffalo, UB, SUNY at Buffalo, SUNY/Buffalo, SUNY-Buffalo, SUNYAB, Buffalo, Univ. Buffalo, University of Buffalo, U of Buffalo, U of B, University of Buffalo of the State of New York, Buffalo State University, Admissions, Information, News, Research, Western New York, Events, Tours, Maps, Directions, Architecture, and Planning Management, Dental Medicine, Arts and Sciences, Education, Health Professions, Law, Engineering, Medicine and Biomedical Sciences, Nursing, Pharmacy, Public Health, Social Work, Artistic Expression and the Performing Arts, Civic Engagement and Public Policy, Cultures and Texts, Extreme Events: Mitigation and Response, Health and Wellness Across the Lifespan, Information and Computing Technology, Integrated Nanostructured Systems, Molecular Recognition in Biological Systems and Bioinformatics, UB 2020, UB2020, colleges in new york, new york colleges, universities in new york, new york universities, state college of new york, new york state college, undergraduate major, undergraduate degree, undergrad major, undergrad degree, bachelors degree, bachelors program, bachelors degree new york, 4 year degree, undergraduate school, undergrad school, 4 year school, 4 year education, colleges in buffalo, buffalo college, new york state school, state school of new york, university in new york, college in ny, ny college, new york bachelors degree, bachelors degree program in ny, bachelors in ny, bachelors in new york, bs in ny, bs in new york, suny buffalo, suny school, suny college, suny university, colleges in united states, united states colleges, universities in united states, united states universities, colleges in us, us colleges, universities in us, us universities, colleges in america, american colleges, universities in america, american universities, colleges in usa, usa colleges, universities in usa, usa universities

Words count: 266    Length: 1922 characters    keyword phrases count : 97

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:18% (17/97)
ub 0   (0%)
sunyab 0   (0%)
buffalo 0   (0%)
admissions 0   (0%)
information 0   (0%)
news 0   (0%)
research 0   (0%)
events 0   (0%)
tours 0   (0%)
maps 0   (0%)
directions 0   (0%)
architecture 0   (0%)
education 0   (0%)
law 0   (0%)
engineering 0   (0%)
nursing 0   (0%)
pharmacy 0   (0%)
2 words:30% (29/97)
suny/buffalo 0   (0%)
suny-buffalo 0   (0%)
univ. buffalo 0   (0%)
dental medicine 0   (0%)
health professions 0   (0%)
public health 0   (0%)
social work 0   (0%)
ub 2020 0   (0%)
ub2020 0   (0%)
undergraduate major 0   (0%)
undergraduate degree 0   (0%)
undergrad major 0   (0%)
undergrad degree 0   (0%)
bachelors degree 0   (0%)
bachelors program 0   (0%)
undergraduate school 0   (0%)
undergrad school 0   (0%)
buffalo college 0   (0%)
ny college 0   (0%)
suny buffalo 0   (0%)
suny school 0   (0%)
suny college 0   (0%)
suny university 0   (0%)
us colleges 0   (0%)
us universities 0   (0%)
american colleges 0   (0%)
american universities 0   (0%)
usa colleges 0   (0%)
usa universities 0   (0%)
3 words:29% (28/97)
university at buffalo 0   (0%)
suny at buffalo 0   (0%)
university of buffalo 0   (0%)
u of buffalo 0   (0%)
u of b 0   (0%)
buffalo state university 0   (0%)
western new york 0   (0%)
and planning management 0   (0%)
arts and sciences 0   (0%)
cultures and texts 0   (0%)
integrated nanostructured systems 0   (0%)
new york colleges 0   (0%)
new york universities 0   (0%)
4 year degree 0   (0%)
4 year school 0   (0%)
4 year education 0   (0%)
colleges in buffalo 0   (0%)
college in ny 0   (0%)
bachelors in ny 0   (0%)
bs in ny 0   (0%)
united states colleges 0   (0%)
united states universities 0   (0%)
colleges in us 0   (0%)
universities in us 0   (0%)
colleges in america 0   (0%)
universities in america 0   (0%)
colleges in usa 0   (0%)
universities in usa 0   (0%)
4 words:13% (13/97)
medicine and biomedical sciences 0   (0%)
information and computing technology 0   (0%)
colleges in new york 0   (0%)
universities in new york 0   (0%)
new york state college 0   (0%)
bachelors degree new york 0   (0%)
new york state school 0   (0%)
university in new york 0   (0%)
new york bachelors degree 0   (0%)
bachelors in new york 0   (0%)
bs in new york 0   (0%)
colleges in united states 0   (0%)
universities in united states 0   (0%)
5 words:5% (5/97)
civic engagement and public policy 0   (0%)
extreme events: mitigation and response 0   (0%)
state college of new york 0   (0%)
state school of new york 0   (0%)
bachelors degree program in ny 0   (0%)
6 words:2% (2/97)
artistic expression and the performing arts 0   (0%)
health and wellness across the lifespan 0   (0%)
7 words:2% (2/97)
state university of new york at buffalo 0   (0%)
molecular recognition in biological systems and bioinformatics 0   (0%)
9 words:1% (1/97)
university of buffalo of the state of new york 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

america  american  apply  arts  bachelors  buffalo  city  colleges  degree  education  faces  faculty  graduate  health  including  law  ldquo  living  major  medicine  nation  people  planning  program  public  ranked  rdquo  rsquo  school  sciences  service  social  students  suny  undergraduate  united  university  voices  year  york 

Top 20 Keywords
Total Terms Count: 1,613

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
university 41 2.54%
buffalo 28 1.74%
york 22 1.36%
colleges 21 1.30%
students 20 1.24%
rsquo 13 0.81%
school 12 0.74%
rdquo 11 0.68%
faces 11 0.68%
voices 11 0.68%
ldquo 11 0.68%
suny 11 0.68%
public 10 0.62%
sciences 10 0.62%
program 8 0.50%
faculty 8 0.50%
degree 7 0.43%
bachelors 7 0.43%
health 6 0.37%
major 6 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Happening at #UBuffalo
Points of Pride
Get to know UB
Your future starts here
Schools and Colleges
Find People and Departments
Join Our UB Family
Maps and Directions
UB Social Media
UB Mobile App


On Twitter
Upcoming events
on youtube
<B> (25)COVID-19: UB Planning and Response  •  Updated 6/15/2020
Joanne Song McLaughlin
Fast Company 
Erin Hatton
Henry Louis Taylor Jr.
Michael Boucai
The Christian Science Monitor
Nancy Nielsen
Wall Street Journal
Hadar Borden
Xiuqian Mu
Jonathan Shimon
<I> (4)
<STRONG> (48)No. 1 Public
Top 1%
Top 40
Major Choices
World-Class Faculty
Personal Attention
Study Abroad x 1,000
'Best Value'
Finish in 4
DI Athletics
Prepped for Success
Dream Jobs
Sunny Days
Our Famous Family
Largest Libraries
Get Experienced
Honors College
Best of the Best
New Music Leader
Startup Culture
Top 35 in Research
Best R & D in NYS
Mega Scholarships
Exceptional Value
Millions in Aid
Free Kayaking
Good Eats
Nature Immersion
Make a Difference
Global U
A Diverse History
Women in Charge
Civil Rights Champs
Green Leaders
Powered by the Sun
Climate Activists
Wildlife Welcome
Alumni Everywhere
A City on the Rise
Affordable Living
Beaches in Reach
Border City
Festivities Galore
Millions for Startups
Nicest Neighbors
The Brain Museum
History Lives Here

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://buffalo.edu/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.11 seconds - 471.79 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
7.41 s 0.06 s 0.05 s 0.01 s 4.15 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
52 Kb (51,897 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
52 Kb (51,897 bytes) 14 Kb (13,572 bytes) 38 Kb (38,325 bytes) 35.41 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.buffalo.edu/ and http://buffalo.edu are resolved to the same url :http://www.buffalo.edu/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site http://www.buffalo.edu/.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 34 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
92 12 104

You have more than 100 links (104).

Internal Links (link to pages within this domain) - 92
URL Anchor Text
http://buffalo.edu/#skip-to-contentSkip to Content
http://giving.buffalo.eduSupport Us
http://buffalo.edu/ub_admissions/apply-now.htmlApply Now
http://buffalo.edu/home/ub_at_a_glance.htmlUB at a Glance
http://buffalo.edu/home/...a_glance/world-class-reputation.htmlWorld-Class Reputation
http://buffalo.edu/home/ub_at_a_glance/our-campuses.htmlOur Campuses
http://buffalo.edu/home/ub_at_a_glance/global_reach.htmlGlobal Reach
http://buffalo.edu/home/...arning_with_a_globalperspective.htmlLearning with a Global Perspec...
http://buffalo.edu/home/...ch/ub_s-international-community.htmlUB’s International Community
http://buffalo.edu/home/...y--teaching-and-research-abroad.htmlStudy, Teaching and Research A...
http://buffalo.edu/home/...utesforinternationalscholarship.htmlCenters and Institutes for Int...
http://buffalo.edu/home/...trategic_international_partners.htmlStrategic International Partne...
http://buffalo.edu/home/ub_at_a_glance/our_leadership.htmlOur Leadership
http://buffalo.edu/academics/schools_and_colleges.htmlSchools and Colleges
http://buffalo.edu/academics/degree_programs.htmlDegree Programs
http://buffalo.edu/home/research/changing_lives.htmlOur Research Changes Lives
http://buffalo.edu/research/research-centers.htmlA-Z List of Centers and Instit...
http://buffalo.edu/home/...graduate-research-opportunities.htmlUndergraduate Research Opportu...
http://buffalo.edu/home/...earch/resources-for-researchers.htmlResources for Researchers
http://buffalo.edu/life.htmlLife at UB
http://buffalo.edu/life/our-ub-traditions.htmlOur UB Traditions
http://buffalo.edu/life/virtual-backgrounds.htmlVirtual Backgrounds
http://buffalo.edu/ub_admissions/apply-now.htmlApply Now
http://buffalo.edu/prospective_students.htmlFuture Students
http://buffalo.edu/students.htmlCurrent Students
http://buffalo.edu/faculty_staff.htmlFaculty and Staff
http://www.buffalo.edu/community.htmlWNY Community
https://www.buffalo.edu/...vious-bulletins/b-6-15-1.detail.htmlTripathi and Weber announce pl...
https://www.buffalo.edu/news/ub-in-the-news.htmlUB IN THE NEWS
https://www.buffalo.edu/news/ub-in-the-news.htmlUB IN THE NEWS
https://www.buffalo.edu/news/ub-in-the-news.htmlUB IN THE NEWS
https://www.buffalo.edu/news/ub-in-the-news.htmlUB IN THE NEWS
https://www.buffalo.edu/news/ub-in-the-news.htmlUB IN THE NEWS
http://buffalo.edu/home/ub_at_a_glance.htmlLearn More about UB
http://buffalo.edu/home/ub_at_a_glance.htmlUB at a Glance
http://buffalo.edu/academics/degree_programs.htmlFind Your Major
http://buffalo.edu/home/...a_glance/world-class-reputation.htmlSee How We Rank
http://buffalo.edu/life.htmlYour Life at UB
http://www.buffalo.edu/home/visiting-ub/CampusMaps/maps.htmlExplore UB
http://buffalo.edu/home/...ance/the-buffalo-niagara-region.htmlBuffalo Niagara
http://buffalo.edu/academics/degree_programs.htmlExplore Programs
http://buffalo.edu/home/visiting-ub.htmlVisit UB
http://buffalo.edu/home/contact-us.htmlContact Us
http://buffalo.edu/#Get to Know Us
http://buffalo.edu/academics/schools_and_colleges.htmlSchools and Colleges
http://ap.buffalo.edu/6/13/20 Architecture and Plan...
http://arts-sciences.buffalo.edu/6/15/20 Arts and Sciences
http://dental.buffalo.edu/6/22/20 Dental Medicine
http://ed.buffalo.edu/6/16/20 Education
http://engineering.buffalo.edu/7/1/20 Engineering and Applie...
http://medicine.buffalo.edu/6/28/20 Jacobs School of Medi...
http://www.law.buffalo.edu/6/11/20 Law
http://mgt.buffalo.edu/6/29/20 Management
http://nursing.buffalo.edu/6/23/20 Nursing
http://pharmacy.buffalo.edu/6/12/20 Pharmacy and Pharmace...
http://sphhp.buffalo.edu/6/30/20 Public Health and Hea...
http://socialwork.buffalo.edu/5/19/20 Social Work
http://buffalo.edu/home/ub_at_a_glance/a-z-index.html5/12/20 A to Z Index
http://buffalo.edu/ub_admissions/apply-now.html7/9/19 Apply Now
http://buffalo.edu/home/careers-at-ub.html12/22/15 Careers at UB
http://buffalo.edu/home/visiting-ub.htmlMaps and Directions
http://buffalo.edu/home/ub-social-media.htmlUB Social Media
http://buffalo.edu/home/ub-social-media/facebook.htmlUB on Facebook
http://buffalo.edu/home/contact-us.htmlContact Us
http://buffalo.edu/campaign.htmlThe Campaign for UB

External Links (link to pages on other websites) - 12
URL Anchor Text
https://www.facebook.com/universityatbuffaloUniversity at Buffalo Facebook
https://twitter.com/UBuffaloUniversity at Buffalo Twitter
https://www.instagram.com/universityatbuffalo/University at Buffalo Instagra...
https://twitter.com/UBuffalo?ref_src=twsrc%5EtfwTweets by UBuffalo
https://twitter.com/UBuffalo?ref_src=twsrc%5EtfwTweets by UBuffalo
https://www.roswellpark.org/educationRoswell Park Graduate Division

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
30 30 0

Excellent! all images are associated with an ALT value.

Image URL - 30
http://buffalo.edu/v-07d...ents/block/header/clientlibs/resources/ub-logo-white.pngUniversity at Buffalo
http://buffalo.edu/content/dam/www/eub/site-images/ub-logo.pngUniversity at Buffalo, The Sta...
http://buffalo.edu/v-07d...ents/block/header/clientlibs/resources/ub-logo-white.pngUniversity at Buffalo
http://buffalo.edu/conte...th/_jcr_content/module.img.228.228.jpg/1593441518490.jpgCecil Foster.
http://buffalo.edu/conte...ce/_jcr_content/module.img.228.228.jpg/1593448667741.jpgPhotos of Medical students and...
http://buffalo.edu/conte...ne/_jcr_content/module.img.228.228.jpg/1593446105292.jpgCover image of Name’s first on...
http://buffalo.edu/conte...ng/_jcr_content/module.img.228.228.jpg/1593457002964.jpgGardenia jasminoides.
http://buffalo.edu/conte...ll/_jcr_content/module.img.472.310.jpg/1593722710266.jpg"Black Lives Matter" spray-pai...
http://buffalo.edu/conte...ce/_jcr_content/module.img.140.140.jpg/1548695327161.jpgBarbara Bono with a student.
http://buffalo.edu/conte...e1/_jcr_content/module.img.140.140.jpg/1548695340510.jpgstudent working on mechanical ...
http://buffalo.edu/conte...es/_jcr_content/module.img.140.140.jpg/1568234358364.jpgHayes Hall at sunset.
http://buffalo.edu/conte...ns/_jcr_content/module.img.140.140.jpg/1548695365285.jpgfans cheering at a football ga...
http://buffalo.edu/conte...ub/_jcr_content/module.img.140.140.jpg/1568234437285.jpgDavis Hall at night.
http://buffalo.edu/conte...nt/_jcr_content/module.img.140.140.jpg/1563890075597.jpgBuffalo as seen from Lake Erie...
http://buffalo.edu/conte...den/_jcr_content/image.img.270.270.jpg/1561662935382.jpgHadar Borden.
http://buffalo.edu/conte...-Mu/_jcr_content/image.img.270.270.jpg/1561664131734.jpgXiuqian Mu.
http://buffalo.edu/conte.../fatfooter/col3/image.img.300.auto.png/1556648657167.pngMap showing UB's location in t...
http://buffalo.edu/conte.../col4/image_459479795.img.140.auto.png/1556285644907.pngiOS Store.
http://buffalo.edu/conte.../fatfooter/col4/image.img.140.auto.png/1556285634874.pngGooglePlay Store.
http://buffalo.edu/v-e54...lock/fatfooter/clientlibs/resources/ub-logo-two-line.pngUniversity at Buffalo The Stat...
http://buffalo.edu/content/dam/www/campaign/Logos/campaign.pngBoldly Buffalo Logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
20 4 24

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
71 8 79

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.buffalo.edu/news/ub-in-the-news.htmlUB IN THE NEWS

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (94) linked to your site buffalo.edu.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,421
  Facebook Shares 813
  Facebook Comments 595
  Tweets 0
  LinkedIn 14

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/universityatbuffalo
Twitter Accounthttps://twitter.com/UBuffalo
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site buffalo.edu is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
13,273th most visited website in the world.
3,352th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - buffalo.edu) hosted on the same server as buffalo.edu (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 21 days old ( 1st registered on : 1995-06-15 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 24 days from today ( expires on : 2020-07-31 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
buffalo.edu ( 11 characters )

Domain Registrar : EDUCASE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-06-15 2020-06-23 2020-07-31
25 years, 21 days old 0 years, 13 days ago 0 years, 24 days from today
25 years, 21 days old

Domain Name Servers used by buffalo.edu
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 24 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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