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builtbybuffalo.com favicon Built By Buffalo | Award Winning Web Design & Creative Agency builtbybuffalo.com

Excellent Practice33
Improvement Could be Made8
Critical Issues to Attend10
Feb 27, 2021 05:03 AM

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Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 15 inline css components to an external style sheet file.
  • Remove the 2 plain text email addresses from your page.
  • Create blog entries.
  • Increase the traffic of your site.
  • Host the site closer to the geo location where most of your site visitors come from.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     21
  • Register To View All >>



Detailed Reviews

Related Category
Most related categories of this website.

commerce   courses   css   marketing   media   social   tutorials   video  

Title
Built By Buffalo | Award Winning Web Design & Creative Agency

Words count: 9    Unique Words: 9    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Buffalo is a boutique web design and branding agency based in Brighton, UK. We've made a reputation for building websites that look great and are easy-to-use.

Words count: 26    Length: 159 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Built By Buffalo | Award Winning Web Design & Creative ... www.builtbybuffalo.com/
Buffalo is a boutique web design and branding agency based in Brighton, UK. We've made a reputation for building websites that look great and are ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
web design, web development, web site development, web site design, web design development, e-commerce, ecommerce, interactive, new media, development, brighton, hove, brighton web design, brighton ecommerce, brighton e-commerce, brighton web development, uk, content management, cms, web site, web sites, buffalo, built by buffalo, builtbybuffalo, dan griffiths, flowersofvanity, mozzarella, mozzarella cms

Words count: 52    Length: 407 characters    keyword phrases count : 28

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:39% (11/28)
ecommerce 2   (0.49%)
interactive 1   (0.24%)
development 6   (1.46%)
brighton 9   (2.19%)
hove 1   (0.24%)
uk 0   (0%)
cms 2   (0.49%)
buffalo 12   (2.92%)
builtbybuffalo 1   (0.24%)
flowersofvanity 1   (0.24%)
mozzarella 2   (0.49%)
2 words:36% (10/28)
web design 13   (3.16%)
web development 19   (4.62%)
e-commerce 0   (0%)
new media 1   (0.24%)
brighton ecommerce 11   (2.68%)
content management 2   (0.49%)
web site 20   (4.87%)
web sites 13   (3.16%)
dan griffiths 1   (0.24%)
mozzarella cms 4   (0.97%)
3 words:25% (7/28)
web site development 26   (6.33%)
web site design 20   (4.87%)
web design development 19   (4.62%)
brighton web design 22   (5.35%)
brighton e-commerce 9   (2.19%)
brighton web development 28   (6.81%)
built by buffalo 17   (4.14%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agency  award  based  bored  boutique  brands  brighton  browser  buffalo  building  built  clients  cms  commerce  creative  development  easy  ecommerce  great  griffiths  higher  internet  launch  lovely  mozzarella  nbsp  partner  planner  project  protected  recommend  reputation  service  site  upgrade  web  websites  winning  work  years 

Top 20 Keywords
Total Terms Count: 411

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
web 13 3.16%
buffalo 12 2.92%
brighton 9 2.19%
site 7 1.70%
development 6 1.46%
clients 5 1.22%
work 5 1.22%
built 5 1.22%
agency 4 0.97%
recommend 4 0.97%
websites 3 0.73%
great 3 0.73%
building 3 0.73%
brands 2 0.49%
easy 2 0.49%
service 2 0.49%
bored 2 0.49%
lovely 2 0.49%
based 2 0.49%
mozzarella 2 0.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
2551000090022

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
A higher plain
We are Buffalo

<H2>

(5)
We build brands and beautiful websites for clients who need a little help to create something truly special. We do it with love in Brighton for clients all around the world and we can do it for you too...
A few stats
Happy clients
Sadly you are using Internet Explorer 6. This browser is over 10 years old so we can't show you the lovely site that you would get with a modern browser like Chrome, Safari or Firefox. Upgrade and embrace the future of the internet! Until you upgrade you will have to take our word for it when we say that over the last few years we've made a reputation for building websites that look great and are easy-to-use. Founded in 2006, Buffalo is a small web design & development agency based in Brighton, UK. If you the sound of us, and think we could work together then get in touch with us. Either by phone on +44 (0)1273 434 060 or by email on [email protected].

<H3>

(5)
London Undercover
Project planner
Connect
Newsletter

<H4>

(1)
We are proud to be recommended by these fine folks:
<I> (9)👀


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
55.5

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 74.24 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.70 s 0.01 s 0.01 s 0.00 s 0.95 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
12 Kb (11,879 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
12 Kb (11,879 bytes) 3 Kb (3,222 bytes) 9 Kb (8,657 bytes) 37.22 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
15 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
2 Email Addresses (l*********@2x.png, l********@2x.png) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.builtbybuffalo.com and http://builtbybuffalo.com are resolved to the same url :https://builtbybuffalo.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://104.26.1.97 is forwarded to its domain name site https://builtbybuffalo.com/.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
33 6 39


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 33
URL Anchor Text
http://builtbybuffalo.com/
http://builtbybuffalo.com/Home
http://builtbybuffalo.com/workWork
http://builtbybuffalo.com/aboutAbout
http://builtbybuffalo.com/
http://builtbybuffalo.com/feedFeed
http://builtbybuffalo.com/jobsJobs
http://builtbybuffalo.com/contactContact
http://builtbybuffalo.com/project/synova
http://builtbybuffalo.com/project/chapel-down
http://builtbybuffalo.com/project/pura-aventura
http://builtbybuffalo.com/project/cpj-field
http://builtbybuffalo.com/project/mint-memory-clinic
http://builtbybuffalo.com/project/sheldrick-wildlife-trust
http://builtbybuffalo.com/project/apt
http://builtbybuffalo.com/project/boxfusion
http://builtbybuffalo.com/project/domus
http://builtbybuffalo.com/project/london-undercover👀 London Undercove...
http://builtbybuffalo.com/project/infrata
http://builtbybuffalo.com/project/cognosis
http://builtbybuffalo.com/project/dcm
http://builtbybuffalo.com/project/koryo-tours
http://builtbybuffalo.com/plannerProject planner ...
http://builtbybuffalo.com/contact
http://builtbybuffalo.com/cdn-c...46c7a617a6d7e7e797477367b7775[email protected]
http://builtbybuffalo.com/Built by Buffalo
http://builtbybuffalo.com/legalRead the boring legal stuff
http://builtbybuffalo.com/#
http://builtbybuffalo.com/#
http://builtbybuffalo.com/#
http://builtbybuffalo.com/#
http://builtbybuffalo.com/
http://builtbybuffalo.com/cdn-c...0988e958e998a8a8d8083c28f8381[email protected]

External Links (link to pages on other websites) - 6
URL Anchor Text
http://twitter.com/builtbybuffaloFollow us on Twitter
https://www.shopify.com/partnersShopify Partner
https://mailchimp.com/experts/built-by-buffalo/Mailchimp Partner
https://www.google.com/chromeChrome
http://www.apple.com/safari/Safari
http://www.mozilla.orgFirefox

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
5 5 0


Excellent! all images are associated with an ALT value.

Image URL - 5
URL ALT Text
http://builtbybuffalo.com/assets/img/logo-plain@2x.pngBuilt by Buffalo - Web Design ...
http://builtbybuffalo.com/assets/img/logo-type@2x.pngBuilt By
http://builtbybuffalo.com/assets/img/logo-plain@2x.pngBuffalo
http://builtbybuffalo.com/assets/img/mailchimp-partner.pngMailchimp Partner
http://builtbybuffalo.com/assets/img/logo-ie6.pngBuilt by Buffalo - Web Design ...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://builtbybuffalo.com/asset...reen.css?992d4520fa30558a871e3477f95757899f63653cstylesheettext/css
http://builtbybuffalo.com/asset...onts.css?992d4520fa30558a871e3477f95757899f63653cstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
13 11 24


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
https://www.googletagmanager.com/gtag/js?id=UA-181114-3
http://builtbybuffalo.com/asset...rnizr.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript
https://www.google.com/recaptcha/api.js
http://builtbybuffalo.com/cdn-c...ts/5c5dd728/cloudflare-static/email-decode.min.js
http://builtbybuffalo.com/asset...-core.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript
http://builtbybuffalo.com/asset...-more.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript
http://builtbybuffalo.com/asset...ugins.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript
http://builtbybuffalo.com/asset...track.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript
http://builtbybuffalo.com/asset...phael.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript
http://builtbybuffalo.com/asset...phics.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript
http://builtbybuffalo.com/asset.../main.js?992d4520fa30558a871e3477f95757899f63653ctext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
4 Excellent! the website has a high page rank (4/10).

4
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 71
  Facebook Shares 311
  Facebook Comments 104
  Tweets 305
  LinkedIn 6

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttp://twitter.com/builtbybuffalo
Google+ PageNot Found


Trustworthiness
65

Excellent! the website has a good Trustworthiness Score (65/100).

65
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
81 Excellent! the website has a good Child Safe Score (81/100).

81
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site builtbybuffalo.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,162,269th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - thehackernews.com) hosted on the same server as builtbybuffalo.com (ip : 104.26.1.97).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.26.1.97) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
14 years, 294 days old ( 1st registered on : 2006-05-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 70 days from today ( expires on : 2026-05-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
builtbybuffalo.com ( 18 characters )

Domain Registrar : 123-Reg Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2006-05-09 2016-11-01 2026-05-09
14 years, 294 days old 4 years, 118 days ago 5 years, 70 days from today
14 years, 294 days old


Domain Name Servers used by builtbybuffalo.com
DNS Name IP Address
miles.ns.cloudflare.com172.64.33.207
tia.ns.cloudflare.com173.245.58.229


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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