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business-standard.com favicon business-standard.com

Excellent Practice33
Improvement Could be Made8
Critical Issues to Attend10
Oct 15, 2020 03:51 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 220 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Create RSS feed for your site.
  • ...     216
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

business   courses   multimedia   museum   science   television   video   wars  

Title
Business News, Finance News, India News, BSE/NSE News, Stock Markets News, Sensex NIFTY, Latest Breaking News Headlines

Words count: 18    Unique Words: 13    Length: 119 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 6


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Business News: Get latest stock share market news, financial news, economy news, company news, politics news, India news, breaking news, Indian economy news at Business Standard. Catch Nifty Sensex Live updates.

Words count: 31    Length: 211 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business News, Finance News, India News, BSE/NSE News, ... www.business-standard.com/
Business News: Get latest stock share market news, financial news, economy news, company news, politics news, India news, breaking news, Indian economy ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
business news, finance news, india news, breaking news, stock market news, share market news, sensex, nifty, economy news, market news, nifty, financial news, indian economy, market analysis, NIFTY, SENSEX, latest market news, politics news

Words count: 34    Length: 240 characters    keyword phrases count : 18

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:28% (5/18)
sensex 0   (0%)
nifty 0   (0%)
nifty 0   (0%)
nifty 0   (0%)
sensex 0   (0%)
2 words:56% (10/18)
business news 0   (0%)
finance news 0   (0%)
india news 0   (0%)
breaking news 0   (0%)
economy news 0   (0%)
market news 0   (0%)
financial news 0   (0%)
indian economy 0   (0%)
market analysis 0   (0%)
politics news 0   (0%)
3 words:17% (3/18)
stock market news 0   (0%)
share market news 0   (0%)
latest market news 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

bajaj  bank  business  case  companies  covid  day  elections  exclusive  finance  firms  fund  govt  india  indian  inds  insurance  international  investor  ipl  market  national  news  nifty  plan  policy  power  price  raquo  rise  scheme  sensex  singh  standard  steel  stock  tata  tax  technologies  web 

Top 20 Keywords
Total Terms Count: 3,473

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
day 56 1.61%
news 48 1.38%
india 35 1.01%
market 25 0.72%
bank 22 0.63%
raquo 19 0.55%
covid 18 0.52%
tata 17 0.49%
fund 15 0.43%
international 15 0.43%
sensex 14 0.40%
stock 14 0.40%
companies 14 0.40%
business 13 0.37%
tax 12 0.35%
finance 12 0.35%
exclusive 12 0.35%
bajaj 11 0.32%
web 11 0.32%
nifty 11 0.32%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11571013410100010206

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Global sell-off, re-lockdown fear: 5 reasons why Sensex slipped 1066 pts

<H2>

(157)
Weak global cues, sell-off in RIL, IT drag indices; Sensex tanks 1,066 pts
Govt won't mandate secondary listing for firms joining foreign mkts: Report
IndiaMart to Big Basket: Tata eyeing stakes in e-commerce companies
Covid has unleashed worst recession on world since Great Depression: World Bank
BARC suspends ratings of TV news channels for 3 months amid TRP controversy
These Tata, Birla, Ambani group stocks can make you rich. Check key levels
Devangshu Datta SGB scheme a good hedge against rupee, rising inflation
Coronavirus LIVE: Case doubling time has increased to 73 days, says govt
Covid-19 in numbers India cases rise to 7,307,097; death toll at 111,266 | Factoid
DATA STORY India sees fewest Covid deaths in a day since Jul 28; active cases down 20% from peak
Coronavirus Dispatches World | India
Covid-19 tests India conducted 1,136,183 tests on Wednesday, had positivity rate of 5.96%
Second round of stimulus to provide limited support to growth: Moody's
Adani Green transfers newly acquired Essel solar assets to TOTAL JV
RITES takes 24% stake in railway station firm, gets board representation
Vir Sanghvi How real is the change that social media and TV news cacophony exhibits?
Aditi Phadnis In an altered Kashmir, Gupkar Road deliberations don't hold the same sway
Here's why moving averages are a must for your trading model
HCL Technologies Q2 preview: PAT rise seen between 10.5% - 13.6% YoY
Kanika Datta Policy making in India suffers from a power-driven schizophrenia
LIVE: Being in denial won't help, Delhi CM to Javadekar on stubble burning
RCB vs KXIP preview Gayle set to make IPL 2020 debut in a must-win game | Orange, purple caps & team rankings
POLL
Spotlight
Mistry opens new front against Tatas over Parliament redevelopment project
Economy Watch
Why Bihar's economic growth is picking up despite absence of big industries
Revenge travel gains momentum but with caution; tourism sector optimistic
Massive lags, cost overruns and a tale of India's plagued infra projects
Attorney General not in favour of appealing against Voda arbitration award
Most start-up segments recover post lockdown; edtech & health care lead
In spite of anti-China rhetoric, Chinese smartphones dominate Indian market
Bharti Airtel ties up with global firms, kicks off ORAN tech plan
Hathras case another reminder of under-utilised Nirbhaya Scheme
MARKETS
Global sell-off, re-lockdown fear: 5 reasons why Sensex slipped 1066 pts
These Tata, Birla, Ambani group stocks can make you rich. Check key levels
Nifty IT slips over 3% on profit booking; HCL Tech, Mindtree down over 5%
Sovereign Gold Bond scheme a good hedge against rupee, rising inflation
FPIs hike stake in SBI Cards for second quarter in a row; stock at new high
IT stks factor in most positives; pay hike, promotion surprising: Analysts
Weak global cues, sell-off in RIL, IT drag indices; Sensex tanks 1,066 pts
Auto shares trade firm in a weak market; Hero MotoCorp hits 52-week high
Infosys slips over 2.5% after hitting a new high post healthy Q2 numbers
HCL Technologies Q2 preview: PAT rise seen between 10.5% - 13.6% YoY
Rane Brake advances 12% as board approves buyback at Rs 825 via open market
Tata Elxsi surges 5%, hits record high on strong September quarter earnings
HDFC AMC, Adani Gas among candidates for inclusion in F&O segment
NSE, BSE to exclude F&O contracts of Ujjivan Financial, Equitas Holdings
Trading strategies for zinc and nickel by Tradebulls Securities
Gold prices today at Rs 53,730 per 10 gm, silver trends at Rs 62,000 a kg
Govt allows ADNOC to trade 50% of oil stored in Indian strategic reserves
Govt buys 5.56 million tonnes kharif paddy at MSP in last 18 days
India's diamond exports to dip by a quarter; slump worse than 2008 crisis
Expecting demand bump in festive season, oil companies ramp up refining
Stockpiles of unsold iron ore at mine-heads are increasing: FIMI
Corn farmers in 5 states reap benefits from farm interventions: Corteva
Gold prices today at Rs 54,330 per 10 gm, silver trends at Rs 63,800 a kg
OPINION 
POPULAR NOW
1 Mistry opens new front against Tatas over Parliament redevelopment project
2 Bharti Airtel ties up with global firms, kicks off ORAN tech plan
3 NEET result 2020: NTA to declare NEET-UG result on ntaneet.nic.in tomorrow
4 After TCS, Infosys announces salary hikes as sector overcomes pandemic
POPULAR MULTIMEDIA
Economy & Policy
India set to slip below Bangladesh in 2020 per capita GDP, says IMF
Yield on 10-yr state govt bonds eases by 26 bps after RBI's intervention
Securitisation sees 80% drop in H1FY21 due to Covid-19, moratorium: Crisil
Weekly economic indicators: Power, freight numbers up; traffic holds steady
Companies
After TCS, Infosys announces salary hikes as sector overcomes pandemic
Covid-19: Bharat Biotech cuts Covaxin phase-2 clinical trial size by half
CCEA gives in-principle nod to demerger, strategic disinvestment of NSP
Tatas, private equity investors in talks with BigBasket for stake buy
Things to Know
Politics
Farm laws: BKU stages protest during BJP's 'tractor rally' in Haryana
Left parties seek sacking of Maharashtra governor over letter to CM
Left-Cong talks on seat-sharing for 2021 Bengal polls to begin next week
Parties move to 'real' from 'virtual' campaign in run-up to Bihar polls
Finance
How City Union Bank, Federal Bank have sustained investor interest
BoB may consider 50:50 split between staff at branches, WFH employees
Capital Float reaches 1 million customers; Rs 9,000 cr loans disbursed
Lakshmi Vilas Bank board meeting on Oct 15 to consider rights issue
IPL 2020
IPL 2020: Shreyas in pain but is able to move shoulder, says Shikhar Dhawan
IPL 2020 orange & Purple cap holders, points table after DC vs RR match
IPL 2020, DC vs RR highlights: Delhi Capitals beats Rajasthan by 13 runs
Dhawan becomes first Indian to score most half-centuries in IPL history
INTERNATIONAL
Wall Street ends weaker after stimulus hopes come back down to earth
SoftBank leads $140 million funding for vertical farming startup Plenty
Russian-US crew launches on fast track to the International Space Station
EU and Britain to keep talking past Boris Johnson's Brexit deadline
Current Affairs
Mumbai to join Kolkata, Delhi as Metro service resumes on October 19
Meet with Punjab farmers set at secy level; govt open for talks: Agri Min
Showcase importance of Covid-appropriate behaviour: Vardhan to AIIMS
Huge untapped potential to expand trade ties between India. Gulf: MEA
...

<H3>

(10)
MARKETS
MARKETS
COLUMNISTS
Editorial Comment
Ashok Leyland's output at 75% of pre-Covid levels: COO Anuj Kathuria
We expect Q3 to be better than Q1 and as good as Q2: Bajaj Allianz Life CEO
We can make over 1.5 bn doses in 2021: Biological E MD & CEO Mahima Datla
We want all our stakeholders to be rewarded post Q2: Tata Consultancy COO
Jewar airport is about creating a whole new market: Christoph Schnellmann
We can quickly come back to pre-Covid levels, says SBI's Rajnish Kumar

<H4>

(13)
How real is the change that social media and TV news cacophony exhibits?
Policy making in India suffers from a power-driven schizophrenia
Falling behind
Missing oneness
From BS Website
About us
Support & Contact
Reader Centre
BS Products
Event
Budget 2020
Sports
Connect with BS
<H5>
(4)
Quick Links
Browse STOCK Companies
Browse Mutual Funds
Index Stocks
<H6>
(10)
Stock Market Live
Portfolio
Commodity Market
Upcoming IPO
Personal Finance
Stock Market News
Derivatives
Mutual Funds
Gold Price
Sensex
<B> (1)
<STRONG> (10)Orange, purple caps & team rankings
Controversy over Tanishq advertisement: Who said what & the story so far
SENSEX
NIFTY
Upgrade To Premium Services
Premium Services
In Partnership with
Dear Guest,


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://business-standard.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://business-standard.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.66 seconds - 111.25 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.49 s 0.08 s 0.07 s 0.02 s 5.87 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
73 Kb (73,428 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
73 Kb (73,428 bytes) 30 Kb (29,640 bytes) 44 Kb (43,788 bytes) 67.69 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
220 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 6)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (a*****@bsmail.in) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.business-standard.com/ and http://business-standard.com are resolved to the same url :https://www.business-standard.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://business-standard.com/user/sign-out?re=h
http://business-standard.com/user/sign-out?re=h
http://business-standard.com/stock...t-statistics/bse/index-components?indices=1001
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/search?type=news&q=REAL ESTATE
http://business-standard.com/stock...t-statistics/bse/index-components?indices=1001


You may use url rewrite techniques to make these 23 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://s.business-standard.com/we...ubscribe_notifications.php
http://business-standard.com/artic...tal-jv-120101500826_1.html
http://business-standard.com/artic...report-120101500807_1.html
http://business-standard.com/artic...oody-s-120101500767_1.html
http://business-standard.com/artic...-india-120101500823_1.html
http://business-standard.com/artic...tation-120101500812_1.html
http://business-standard.com/artic...over-5-120101500809_1.html
http://business-standard.com/artic...66-pts-120101500917_1.html
http://business-standard.com/artic...66-pts-120101500917_1.html
http://business-standard.com/artic...-infra-120101500181_1.html
http://business-standard.com/artic...-infra-120101500181_1.html
http://business-standard.com/artic...report-120101500807_1.html
http://business-standard.com/artic...report-120101500807_1.html
http://business-standard.com/artic...panies-120101500555_1.html
http://business-standard.com/artic...panies-120101500555_1.html
http://business-standard.com/artic...-19-wb-120101500183_1.html
http://business-standard.com/artic...-19-wb-120101500183_1.html
http://business-standard.com/artic...oversy-120101500564_1.html
http://business-standard.com/artic...oversy-120101500564_1.html
http://business-standard.com/artic...levels-120101500531_1.html
http://business-standard.com/artic...levels-120101500531_1.html
http://business-standard.com/artic...lation-120101500254_1.html
http://business-standard.com/artic...lation-120101500254_1.html
http://business-standard.com/artic...update-120101500045_1.html
http://business-standard.com/artic...update-120101500045_1.html
http://business-standard.com/artic...obally-120100100811_1.html
http://business-standard.com/artic...m-peak-120101500368_1.html
http://business-standard.com/artic...-doses-120101500763_1.html
http://business-standard.com/artic...update-120071400172_1.html
http://business-standard.com/artic...oody-s-120101500767_1.html
http://business-standard.com/artic...tal-jv-120101500826_1.html
http://business-standard.com/artic...tation-120101500812_1.html
http://business-standard.com/artic...hadows-120101500092_1.html
http://business-standard.com/artic...e-sway-120101500641_1.html
http://business-standard.com/artic...-model-120101500199_1.html
http://business-standard.com/artic...-6-yoy-120101500611_1.html
http://business-standard.com/artic...hrenia-120101500098_1.html
http://business-standard.com/artic...r-2020-120101500037_1.html
http://business-standard.com/artic...n-game-120101400431_1.html
https://www.business-standard.com/...bowler-120100900931_1.html
http://business-standard.com/podca...so-far-120101500707_1.html
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic...66-pts-120101500917_1.html
http://business-standard.com/artic...66-pts-120101500917_1.html
http://business-standard.com/artic...levels-120101500531_1.html
http://business-standard.com/artic...over-5-120101500809_1.html
http://business-standard.com/artic...lation-120101500254_1.html
http://business-standard.com/artic...w-high-120101500423_1.html
http://business-standard.com/artic...alysts-120101401064_1.html
http://business-standard.com/artic...-infra-120101500181_1.html
http://business-standard.com/artic...k-high-120101500544_1.html
http://business-standard.com/artic...esults-120101500276_1.html
http://business-standard.com/artic...-6-yoy-120101500611_1.html
http://business-standard.com/artic...market-120101500620_1.html
http://business-standard.com/artic...rnings-120101500308_1.html
http://business-standard.com/artic...egment-120070100694_1.html
http://business-standard.com/artic...egment-120070100694_1.html
http://business-standard.com/artic...ldings-120062301383_1.html
http://business-standard.com/artic...rities-120101500188_1.html
http://business-standard.com/artic...rities-120101500188_1.html
http://business-standard.com/artic...0-a-kg-120101500155_1.html
http://business-standard.com/artic...serves-120101401202_1.html
http://business-standard.com/artic...8-days-120101401291_1.html
http://business-standard.com/artic...crisis-120101400813_1.html
http://business-standard.com/artic...fining-120101400151_1.html
http://business-standard.com/artic...g-fimi-120101300885_1.html
http://business-standard.com/artic...orteva-120101300891_1.html
http://business-standard.com/artic...0-a-kg-120101300093_1.html
http://business-standard.com/artic...hadows-120101500092_1.html
http://business-standard.com/artic...hadows-120101500092_1.html
http://business-standard.com/artic...hrenia-120101500098_1.html
http://business-standard.com/artic...hrenia-120101500098_1.html
http://business-standard.com/artic...behind-120101500078_1.html
http://business-standard.com/artic...neness-120101500083_1.html
http://business-standard.com/artic...roject-120101500085_1.html
http://business-standard.com/artic...h-plan-120101401527_1.html
http://business-standard.com/artic...morrow-120101500157_1.html
http://business-standard.com/artic...ndemic-120101401401_1.html
http://business-standard.com/artic...dhered-120101400898_1.html
http://business-standard.com/artic...dhered-120101400898_1.html
http://business-standard.com/artic...ys-imf-120101400025_1.html
http://business-standard.com/artic...ys-imf-120101400025_1.html
http://business-standard.com/artic...ention-120101301333_1.html
...


You have 189 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1142 24 1166


Too many links (1166), it may be considered as spam!

Internal Links (link to pages within this domain) - 1142
URL Anchor Text
http://business-standard.com/Home
http://business-standard.com/marketsMarkets
http://business-standard.com/companiesCompanies
http://business-standard.com/opinionOpinion
http://business-standard.com/technologyTech
http://business-standard.com/specialsSpecials
http://business-standard.com/pfPF
http://business-standard.com/portfolioPortfolio
http://business-standard.com/multimediaMultimedia
http://business-standard.com/coronavirusCovid-19
http://business-standard.com/sports/ipl-2020IPL 2020
http://business-standard.com/electionsElections
http://business-standard.com/todays-paperToday's Paper
http://business-standard.com/latest-newsLatest News
http://business-standard.com/economy-policyEconomy
http://business-standard.com/financeFinance
http://business-standard.com/current-affairsCurrent Affairs
http://business-standard.com/internationalInternational
http://business-standard.com/managementManagement
http://business-standard.com/categ...cials-strategist-10903.htmStrategist
http://business-standard.com/categ...specials-weekend-10904.htmWeekend
http://business-standard.com/categ...als-data-stories-10908.htmData Stories
http://business-standard.com/topic/bs-readsBS Reads
http://business-standard.com/markets-newsNews
http://business-standard.com/markets-stocksStocks
http://business-standard.com/markets-commoditiesCommodities
http://business-standard.com/markets-iposIPOs
http://business-standard.com/markets-mutual-fundsMutual Funds
http://business-standard.com/live-...arket/mutual-fund/mf-toolsMutual Fund Tools
http://business-standard.com/derivatives/dashboard/Derivatives
http://business-standard.com/categ...d-manager-2013-1062001.htmBS Fund Manager
http://business-standard.com/companies-newsNews
http://business-standard.com/companies-resultsResults
http://business-standard.com/categ...-financial-x-ray-10107.htmFinancial X-Ray
http://business-standard.com/sector/display-article/AutoAuto
http://business-standard.com/secto...isplay-article/EngineeringEngineering
http://business-standard.com/secto...display-article/FinancialsFinancials
http://business-standard.com/secto...lay-article/InfrastructureInfra
http://business-standard.com/sector/display-article/ITIT
http://business-standard.com/secto...ay-article/Oil%20%26%20GasOil & Gas
http://business-standard.com/sector/display-article/TelecomTelecom
http://business-standard.com/sector/display-article/ServicesServices
http://business-standard.com/categ...nies-all-sectors-10117.htmAll Sectors
http://business-standard.com/opinion-editorialEditorial Comment
http://business-standard.com/opinion-columnsColumnists
http://business-standard.com/categ...ews-bs-special-1020104.htmBS Special
http://business-standard.com/opinion-business-law-taxationBusiness Law & Tax
http://business-standard.com/categ...ry/opinion-lunch-10507.htmLunch
http://business-standard.com/poll/listPoll
http://business-standard.com/technology-newsNews
http://business-standard.com/categ...nology-reviews-1081401.htmReviews
http://business-standard.com/categ...ology-launches-1081301.htmLaunches
http://business-standard.com/categ...ology-specials-1081501.htmSpecials
http://business-standard.com/categ...ials-weekend-10904.htm#398Weekend
http://business-standard.com/categ...ials-digital-c-1090701.htmDigital Consumer
http://business-standard.com/categ...y/specials-pe-vc-10976.htmPE/VC
http://business-standard.com/categ...specials-brand-w-10906.htmBrand World
http://business-standard.com/category/sme-111.htmSME
http://business-standard.com/categ...panies-start-ups-10113.htmStart-ups
http://business-standard.com/b2b-connectB2B Connect
http://business-standard.com/partner-contentSponsored Content
http://business-standard.com/categ...bs-special-1020104.htm#435BS Special
http://business-standard.com/msme-special-2020MSME Special 2020
http://business-standard.com/pf-newsNews
http://business-standard.com/pf-featuresFeatures
http://business-standard.com/pf-news-investmentsInvestments
http://business-standard.com/pf-news-loansLoans & Credit Cards
http://business-standard.com/pf-news-taxTax
http://business-standard.com/pf-news-insuranceInsurance
http://business-standard.com/perso...l-finance/financial-tools/Financial Tools
http://business-standard.com/multimedia/photo-storiesPhoto Gallery
http://business-standard.com/podcastPodcast
http://business-standard.com/multimedia/video-gallery/list/Video Gallery
http://business-standard.com/Home
http://business-standard.com/todays-paperToday's Paper
http://business-standard.com/latest-newsLatest News
http://business-standard.com/economy-policyEconomy
http://business-standard.com/financeFinance
http://business-standard.com/current-affairsCurrent Affairs
http://business-standard.com/internationalInternational
http://business-standard.com/managementManagement
http://business-standard.com/categ...cials-strategist-10903.htmStrategist
http://business-standard.com/categ...specials-weekend-10904.htmWeekend
http://business-standard.com/categ...als-data-stories-10908.htmData Stories
http://business-standard.com/topic/bs-readsBS Reads
http://business-standard.com/marketsMarkets
http://business-standard.com/markets-newsNews
http://business-standard.com/markets-stocksStocks
http://business-standard.com/markets-commoditiesCommodities
http://business-standard.com/markets-iposIPOs
http://business-standard.com/markets-mutual-fundsMutual Funds
http://business-standard.com/live-...arket/mutual-fund/mf-toolsMutual Fund Tools
http://business-standard.com/derivatives/dashboard/Derivatives
http://business-standard.com/categ...d-manager-2013-1062001.htmBS Fund Manager
http://business-standard.com/companiesCompanies
http://business-standard.com/companies-newsNews
http://business-standard.com/companies-resultsResults
http://business-standard.com/categ...-financial-x-ray-10107.htmFinancial X-Ray
http://business-standard.com/sector/display-article/AutoAuto
http://business-standard.com/secto...isplay-article/EngineeringEngineering
...

External Links (link to pages on other websites) - 24
URL Anchor Text
https://www.bsmotoring.com/BS Motoring
http://www.facebook.com/bsindia 
https://t.me/bsindiaofficial
https://in.linkedin.com/company/business-standard 
http://twitter.com/bsindia 
https://www.youtube.com/user/BusinessStandardLtd 
https://mybs.in/2YR5RvdFactoid
https://mybs.in/2YR5RxNWorld
https://mybs.in/2YR5RxxIndia
http://www.fisglobal.com/$("#id_3_1492687294").attr("sr...
http://www.kotak.com/$("#id_4_1492687294").attr("sr...
https://www.capgemini.com/?12$("#id_5_1492687294").attr("sr...
http://www.fisglobal.com/$("#id_3_1492687262").attr("sr...
http://www.kotak.com/$("#id_4_1492687262").attr("sr...
https://www.capgemini.com/?12$("#id_5_1492687262").attr("sr...
http://www.fisglobal.com/$("#id_3_1492687224").attr("sr...
http://www.kotak.com/$("#id_4_1492687224").attr("sr...
https://www.capgemini.com/$("#id_5_1492687224").attr("sr...
https://www.bsmotoring.com/index2.phpBS Motoring
http://www.facebook.com/bsindiaFacebook
https://t.me/bsindiaofficialTelegram
https://in.linkedin.com/company/business-standardLinkedin
https://twitter.com/bsindiaTwitter
https://www.youtube.com/user/BusinessStandardLtdYoutube

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
26 18 8


8 images do not have Alt values.

Image URL - 26
URL ALT Text
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....include/_mod/site/html5/images/icon/r-icon.pngRupees Icon
https://bsmedia.business-standard....mod/site/html5/images/icon/markt_dash_img2.png
https://bsmedia.business-standard...._mod/site/html5/images/icon/markt_dash_img.png
https://bsmedia.business-standard....-10/15/5784/thumb/1583778164-7155.jpg&width=85stocks, shares, market, sensex...
https://bsmedia.business-standard....-10/15/5784/thumb/1602211692-8122.jpg&width=85Traders work on the trading fl...
https://bsmedia.business-standard....-10/15/5784/thumb/1602744780-7655.jpg&width=85Tata
https://bsmedia.business-standard....-10/15/5784/thumb/1582213078-1599.png&width=85world bank
https://bsmedia.business-standard....0-10/15/5784/thumb/1594227236-444.jpg&width=85television, ads, advertisement...
https://bsmedia.business-standard....0-10/15/5784/thumb/1487710796-309.jpg&width=85Wealth, Wealthy, rich
https://bsmedia.business-standard....0-10/15/5784/thumb/1583947322-803.jpg&width=85gold, jewellery
https://bsmedia.business-standard....020-10/15/5784/thumb/20200916191L.jpg&width=85Health workers in Personal Pro...
https://bsmedia.business-standard....d-houses-collapse-16027535746701.jpg&width=240
https://bsmedia.business-standard....isc/2020-10/14/full/20201009089L.jpg&width=240
https://bsmedia.business-standard....times-of-covid-19-16026680941717.jpg&width=240
https://bsmedia.business-standard....o-little-too-late-16026873656015.jpg&width=360
https://bsmedia.business-standard....osals-what-s-next-16026654042434.jpg&width=360
https://bsmedia.business-standard....o-little-too-late-16026873656015.jpg&width=100Explained: Is Nirmala Sitharam...
https://bsmedia.business-standard....d-houses-collapse-16027535746701.jpg&width=100Hyderabad reels under rain fur...
https://bsmedia.business-standard....-javadekar-16026807747783_112869.png&width=100Hathras case: CBI team inspect...
https://bsmedia.business-standard....lude/_mod/site/html5/images/bs-footer-logo.jpgBusiness Standard
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....ude/_mod/site/html5/images/fis-logo-130x58.pngFis Logo
http://b.scorecardresearch.com/p?c1=2&c2=8021726&cv=2.0&cj=1b.scorecardresearch
https://www.facebook.com/tr?id=550264998751686&ev=PageView&noscript=1


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
17 12 29


Too many (12) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 12
Stylesheet URL rel type
https://bsmedia.business-standard....om/include/_mod/site/html5/css/swiper.css?2128stylesheettext/css
https://bsmedia.business-standard....include/_mod/site/html5/css/site.main.css?2128stylesheettext/css
https://fonts.googleapis.com/css?family=Oswald:400,500,600,700stylesheet
https://bsmedia.business-standard....d/site/html5/build/mediaelementplayer.css?2017stylesheet
https://bsmedia.business-standard....clude/_mod/site/html5/css/audio-style.css?2019stylesheet
https://bsmedia.business-standard..../_mod/site/html5/css/font-awesome.min.css?2017stylesheet
https://bsmedia.business-standard....default/jquery.ui.auto.theme.fancybox.css?2128stylesheettext/css
https://bsmedia.business-standard....d/site/html5/js/popup/jquery.fancybox.css?2128stylesheettext/css
https://fonts.googleapis.com/css?family=Roboto:400,300,500,700stylesheettext/css
https://fonts.googleapis.com/css?f...n+Sans:400,300,800,700,300italic,400italic,600stylesheettext/css
https://bsmedia.business-standard..../site/html5-btm-slider/css/swiper-slider.css?8stylesheettext/css
https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?3stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
166 14 180


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
https://bsmedia.business-standard.com/ad/banner.js
https://bsmedia.business-standard....m/include/_lib/jquery/jquery-1.7.2.min.js?2128
https://bsmedia.business-standard....m/include/_mod/site/html5/js/site.main.js?2128
https://bsmedia.business-standard..../include/_mod/site/html5/js/swiper.min.js?2128
https://www.googletagservices.com/tag/js/gpt.js
https://www.googletagmanager.com/gtag/js?id=AW-837327040
https://bsmedia.business-standard....te/html5/build/mediaelement-and-player.js?2017
https://bsmedia.business-standard.com/include/_mod/site/html5/build/demo.js?2017
https://bsmedia.business-standard....om/include/_lib/jquery/jquery.lazyload.js?2128
https://bsmedia.business-standard....od/site/html5/js/popup/jquery.fancybox.js?2128
https://bsmedia.business-standard....lib/jquery/jquery-ui-1.8.15.custom.min.js?2128
https://bsmedia.business-standard....ude/_lib/jquery/jquery.ui.autocomplete.js?2128
https://www.googletagservices.com/tag/js/gpt.js
https://bsmedia.business-standard..../include/_mod/site/html5/js/swiper.min.js?2128

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://business-standard.com/latest-newsLatest News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-3333643-1 Excellent! the website implements Google Analytics.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
211
Excellent! You do have a lot of root domains (211) linked to your site business-standard.com.

211
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,094
  Facebook Shares 9,499
  Facebook Comments 175
  Tweets 95
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/bsindia
Twitter Accounthttp://twitter.com/bsindia
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site business-standard.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,987th most visited website in the world.
445th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain business-standard.com is the only one hosted on the server (ip : 184.27.191.44).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.27.191.44) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 184 days old ( 1st registered on : 1996-04-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 180 days from today ( expires on : 2021-04-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
business-standard.com ( 21 characters )

Domain Registrar : Net 4 India Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-04-24 1996-04-24 2021-04-24
24 years, 184 days old 24 years, 184 days ago 0 years, 180 days from today
24 years, 184 days old


Domain Name Servers used by business-standard.com
DNS Name IP Address
ns-1385.awsdns-45.org205.251.197.105
ns-1698.awsdns-20.co.uk205.251.198.162
ns-465.awsdns-58.com205.251.193.209
ns-943.awsdns-53.net205.251.195.175


Domain is going to expire in less than a year time (0 years, 180 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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