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business-standard.com favicon business-standard.com

Excellent Practice30
Improvement Could be Made9
Critical Issues to Attend12
Dec 24, 2020 08:16 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 235 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     215
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

business   careers   courses   energy   science   technology   video   wars  

Title
Business News, Finance News, India News, BSE/NSE News, Stock Markets News, Sensex NIFTY, Latest Breaking News Headlines

Words count: 18    Unique Words: 13    Length: 119 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 6


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Business News: Get latest stock share market news, financial news, economy news, company news, politics news, India news, breaking news, Indian economy news at Business Standard. Catch Nifty Sensex Live updates.

Words count: 31    Length: 211 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business News, Finance News, India News, BSE/NSE News, ... www.business-standard.com/
Business News: Get latest stock share market news, financial news, economy news, company news, politics news, India news, breaking news, Indian economy ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
business news, finance news, india news, breaking news, stock market news, share market news, sensex, nifty, economy news, market news, nifty, financial news, indian economy, market analysis, NIFTY, SENSEX, latest market news, politics news

Words count: 34    Length: 240 characters    keyword phrases count : 18

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:28% (5/18)
sensex 0   (0%)
nifty 0   (0%)
nifty 0   (0%)
nifty 0   (0%)
sensex 0   (0%)
2 words:56% (10/18)
business news 0   (0%)
finance news 0   (0%)
india news 0   (0%)
breaking news 0   (0%)
economy news 0   (0%)
market news 0   (0%)
financial news 0   (0%)
indian economy 0   (0%)
market analysis 0   (0%)
politics news 0   (0%)
3 words:17% (3/18)
stock market news 0   (0%)
share market news 0   (0%)
latest market news 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

bajaj  bank  business  cases  company  covid  day  deal  economy  finance  fund  gold  hits  india  indian  inds  international  investor  lists  live  market  motors  national  news  nifty  personal  policy  politics  premium  price  raquo  rate  sensex  singh  standard  stock  talks  tata  vaccine  year 

Top 20 Keywords
Total Terms Count: 3,325

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
day 58 1.74%
news 51 1.53%
india 40 1.20%
market 29 0.87%
bank 20 0.60%
raquo 19 0.57%
fund 18 0.54%
international 17 0.51%
stock 16 0.48%
year 16 0.48%
covid 15 0.45%
price 14 0.42%
finance 12 0.36%
business 12 0.36%
inds 11 0.33%
bajaj 11 0.33%
company 11 0.33%
national 11 0.33%
indian 11 0.33%
gold 10 0.30%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1156101341010009204

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
UK, EU reach historic post-Brexit trade deal after months of talks

<H2>

(156)
Flipkart CEO to join board; 3 new directors brought in ahead of IPO
New virus strain's transmissibility to cause more deaths: Study
Former CEO of rating agency BARC arrested in alleged TRP scam
India challenges Vodafone arbitration award, plans same for Cairn
Economy recovering faster, inflation needs to be tackled: RBI
This Rakesh Jhunjhunwala-owned stock hits 12-year high; nears record peak
Mrs Bectors Food lists at 74% premium; should you book profit?
Coronavirus LIVE: India cases at 10,141,215; global death toll 1,740,762
Covid-19 in numbers India cases rise to 10,123,778; death toll at 146,756
DATA STORY India's active Covid cases down 72% from peak at 283,849
Coronavirus Dispatches World | India
Govt sends fresh invite to farmers for talks, says MSP demand not on agenda
Covid-related disruptions had no impact on Jaguar Land Rover: Tata Motors
Indian automakers fear container shortage to hit parts supply, output
Karnataka government drops decision to impose night curfew
Ind-Ra revises FY21 GDP contraction to 7.8% on easing pandemic headwinds
Economy well placed to capitalise on recovery in 2021, says K V Kamath
Bollinger Bands, ATR: Volatility indicators and how to use them
I-Pru Life: Retail focused portfolio, no investment risks augur well
LIVE updates: Some UP farmer groups urge govt not to withdraw agri laws
Latest News LIVE: BCCI AGM approves 10 teams from IPL 2022
Seek harmony between budget allocation, asset monetisation: NHAI chairman
POLL
Spotlight
Once a Maoist bastion, Bengal's Jhargram district now tourist hub
Company Watch
Wistron controversy unlikely to impact Apple's expansion plans in India
Vedanta promoters to raise stake by 5% in Indian arm via block deals
Canada's Brookfield in final talks to buy assets of Bharti Realty in NCR
IPL's sojourn to the Reds rise: Silver linings in sport's year of disaster
Economy well placed to capitalise on recovery in 2021, says K V Kamath
Faltering health infra gets a shot in the arm as vaccine roll-out nears
Charter biz gets Christmas boost as flyers prioritise safety and hygiene
Last-minute filers can expedite tax return processing with Jhatpat scheme
MARKETS
This Rakesh Jhunjhunwala-owned stock hits 12-year high; nears record peak
Cabinet approves 100% FDI in DTH sector; should you buy related stocks?
Top India stock fund shuns 'trash' value rally ahead of vaccine rollout
ITDC, BEML surge up to 17% on report govt may invite EoI for divestment
Bajaj Auto hits 52-week high on signing pact to set up factory in Chakan
Vedanta surges 8% after promoters buy additional stake via open market
New Listing Mrs Bectors Food lists at 74% premium; should you book profit?
After Sebi mandate on multicap funds, Axis MF moves scheme to new category
Tata Comm surges 9% on acquisition of majority stake in France's Oasis
WPIL jumps 36% in 2 days on bagging Rs 851 crore order from MP Jal Nigam
Ambuja, ACC rally up to 10% on renewal of tech fees agreement with Holcim
Bankers' sentiment on lending improves; loan demand to rise: RBI survey
HDFC AMC, Adani Gas among candidates for inclusion in F&O segment
Trading strategies for Crude oil and Zinc by Bhavik Patel of Tradebulls Sec
Gold price today at Rs 53,180 per 10 gm, silver trending at Rs 66,900 a kg
Gold price today at Rs 53,610 per 10 gm, silver trending at Rs 67,700 a kg
Gold price today at Rs 53,720 per 10 gm, silver trending at Rs 70,700 a kg
Oil tumbles as new Covid-19 virus strain revives demand worries
Oil prices slip amid worries over fast-spreading new coronavirus strain
Gold price today at Rs 53,410 per 10 gm, silver trending at Rs 67,900 a kg
Gold imports dip 40% in April-November to $12.3 billion as demand falls
Govt rules out reducing minimum sugarcane price for sugar mills
OPINION 
POPULAR NOW
1 FM Nirmala Sitharaman told to extend ITRs, tax audit and AGM time frame
2 This Rakesh Jhunjhunwala-owned stock hits 12-year high; nears record peak
3 L&T Construction 3D prints India's first building with reinforcement
4 Mrs Bectors Food lists at 74% premium; should you book profit?
POPULAR MULTIMEDIA
Economy & Policy
Don't tweak inflation target range: Economists tell FM in pre-Budget talks
FM Nirmala Sitharaman told to extend ITRs, tax audit and AGM time frame
Cabinet paves way for 100% FDI in DTH services; licences for 20 years
RBI governor asks banks to strengthen lending capacity by raising capital
Companies
IndiGo recovering from Covid-19 induced aviation 'carnage' and may rehire
India loses Cairn case in arbitration; asked to pay Rs 8,842 cr in damages
Charter biz gets Christmas boost as flyers prioritise safety and hygiene
Despite Covid-19, M&A and PE deal value rose by 7% to $80 billion in 2020
Things to Know
Coronavirus
Covid-19: Health Ministry calls urgent meeting to discuss new virus strain
Covid-19 mutation is out of control, says UK; London under lockdown
US nurse faints after getting Pfizer Covid-19 vaccine shot, recovers
Apple temporarily shuts stores in US and UK as coronavirus cases surge
Automobile
Brakes on Civic, CR-V car models: How Honda lost the plot in India
Nissan to hike prices of all vehicles in India by up to 5% from January
Honda announces closure of decades-old Greater Noida manufacturing plant
Honda Motor to shut Noida plant and cut production of four-wheelers
Sports
BCCI approves addition of two new IPL teams from 2022 season in its AGM
In the matter of Jaitley statue, what's your question for Bishen Singh Bedi?
India vs Australia Tests schedule, match timing, live streaming details
AUS vs IND 2nd Test: Aussies to field unchanged playing 11, informs Langer
Finance
RBI warns public about shady digital lending apps promising quick finance
Demand for retail credit makes a comeback in November: CIBIL report
Some lending apps following unfair recovery practices: Former RBI DG
RBI governor asks banks to strengthen lending capacity by raising capital
Current Affairs
Union Cabinet approves Rs 59,048 crore scholarship for SC students
Kolkata Metro conducts 'smooth' trial run on Noapara- Dakshineswar section
2 killed, more than a dozen injured in ammonia leak at IFFCO unit in UP
ED arrests 3 in Rs 6,380-crore ponzi fraud that duped many investors
Politics
...

<H3>

(10)
MARKETS
MARKETS
COLUMNISTS
EDITORIAL COMMENT
We aim to double our direct distribution in 12 months: Tata Consumer chief
We need a new Farm Act that looks at the issues afresh: Punjab FM Badal
Privatisation policy will now be a road map for PSB mergers: Debasish Panda
India will be among the top five markets for us: Ikea's Peter Betzel
Open to wind, solar modes for future projects: Prashant Jain, JSW Energy
India plays an important role in hunt for talent in digital age: Amazon CTO

<H4>

(13)
Life after Covid vaccine
India's 2021 policy maze
Twin blows in three months
Lacking firepower
From BS Website
About us
Support & Contact
Reader Centre
BS Products
Event
Budget 2020
Sports
Connect with BS
<H5>
(4)
Quick Links
Browse STOCK Companies
Browse Mutual Funds
Index Stocks
<H6>
(10)
Stock Market Live
Portfolio
Commodity Market
Upcoming IPO
Personal Finance
Stock Market News
Derivatives
Mutual Funds
Gold Price
Sensex
<B> (1)
<STRONG> (9)Market Wrap, Dec 24: Here's all that happened in the markets today
SENSEX
NIFTY
Upgrade To Premium Services
Premium Services
In Partnership with
Dear Guest,


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.26 seconds - 32.20 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
10.40 s 0.08 s 0.07 s 0.02 s 5.82 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
73 Kb (72,765 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
73 Kb (72,765 bytes) 28 Kb (28,381 bytes) 44 Kb (44,384 bytes) 63.94 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
235 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 6)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (a*****@bsmail.in) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.business-standard.com/ and http://business-standard.com are resolved to the same url :https://www.business-standard.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://business-standard.com/user/sign-out?re=h
http://business-standard.com/user/sign-out?re=h
http://business-standard.com/stock...t-statistics/bse/index-components?indices=1001
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/search?type=news&q=REAL ESTATE
http://business-standard.com/stock...t-statistics/bse/index-components?indices=1001


You may use url rewrite techniques to make these 23 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://s.business-standard.com/we...ubscribe_notifications.php
http://business-standard.com/artic...report-120122401213_1.html
http://business-standard.com/artic...motors-120122401187_1.html
http://business-standard.com/artic...p-scam-120122401164_1.html
http://business-standard.com/artic...report-120122401213_1.html
http://business-standard.com/artic...report-120122401213_1.html
http://business-standard.com/artic...o-plan-120122400927_1.html
http://business-standard.com/artic...o-plan-120122400927_1.html
http://business-standard.com/artic...-study-120122400832_1.html
http://business-standard.com/artic...-study-120122400832_1.html
http://business-standard.com/artic...p-scam-120122401164_1.html
http://business-standard.com/artic...p-scam-120122401164_1.html
http://business-standard.com/artic...n-case-120122401064_1.html
http://business-standard.com/artic...n-case-120122401064_1.html
http://business-standard.com/artic...ed-rbi-120122400461_1.html
http://business-standard.com/artic...ed-rbi-120122400461_1.html
http://business-standard.com/artic...d-peak-120122400544_1.html
http://business-standard.com/artic...d-peak-120122400544_1.html
http://business-standard.com/artic...-price-120122400301_1.html
http://business-standard.com/artic...-price-120122400301_1.html
http://business-standard.com/artic...-death-120122400128_1.html
http://business-standard.com/artic...-death-120122400128_1.html
http://business-standard.com/artic...obally-120100100811_1.html
http://business-standard.com/artic...83-849-120122400303_1.html
http://business-standard.com/artic...inward-120122400684_1.html
https://www.business-standard.com/...-india-120122400737_1.html
http://business-standard.com/artic...-talks-120122401091_1.html
http://business-standard.com/artic...motors-120122401187_1.html
http://business-standard.com/artic...output-120122400851_1.html
http://business-standard.com/artic...-order-120122400981_1.html
http://business-standard.com/artic...dwinds-120122400675_1.html
http://business-standard.com/artic...kamath-120122400044_1.html
http://business-standard.com/artic...e-them-120122400172_1.html
http://business-standard.com/artic...r-well-120122400916_1.html
http://business-standard.com/artic...kerala-120122400151_1.html
http://business-standard.com/artic...r-2020-120122400118_1.html
http://business-standard.com/artic...airman-120122400567_1.html
http://business-standard.com/podca...-today-120122400924_1.html
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic...d-peak-120122400544_1.html
http://business-standard.com/artic...d-peak-120122400544_1.html
http://business-standard.com/artic...stocks-120122400345_1.html
http://business-standard.com/artic...ollout-120122400299_1.html
http://business-standard.com/artic...stment-120122400698_1.html
http://business-standard.com/artic...chakan-120122400390_1.html
http://business-standard.com/artic...market-120122400251_1.html
http://business-standard.com/artic...-price-120122400301_1.html
http://business-standard.com/artic...tegory-120122400677_1.html
http://business-standard.com/artic...-oasis-120122400447_1.html
http://business-standard.com/artic...-nigam-120122400733_1.html
http://business-standard.com/artic...holcim-120122400336_1.html
http://business-standard.com/artic...survey-120122400637_1.html
http://business-standard.com/artic...egment-120070100694_1.html
http://business-standard.com/artic...egment-120070100694_1.html
http://business-standard.com/artic...ls-sec-120122400138_1.html
http://business-standard.com/artic...ls-sec-120122400138_1.html
http://business-standard.com/artic...0-a-kg-120122400117_1.html
http://business-standard.com/artic...0-a-kg-120122300113_1.html
http://business-standard.com/artic...0-a-kg-120122200091_1.html
http://business-standard.com/artic...orries-120122100949_1.html
http://business-standard.com/artic...strain-120122100123_1.html
http://business-standard.com/artic...0-a-kg-120122100079_1.html
http://business-standard.com/artic...-falls-120122000265_1.html
http://business-standard.com/artic...-mills-120121801191_1.html
http://business-standard.com/artic...accine-120122301404_1.html
http://business-standard.com/artic...accine-120122301404_1.html
http://business-standard.com/artic...y-maze-120122301406_1.html
http://business-standard.com/artic...y-maze-120122301406_1.html
http://business-standard.com/artic...months-120122301376_1.html
http://business-standard.com/artic...epower-120122301394_1.html
http://business-standard.com/artic...-frame-120122400037_1.html
http://business-standard.com/artic...d-peak-120122400544_1.html
http://business-standard.com/artic...cement-120122400454_1.html
http://business-standard.com/artic...-price-120122400301_1.html
http://business-standard.com/artic...e-2020-120122300927_1.html
http://business-standard.com/artic...e-2020-120122300927_1.html
http://business-standard.com/budge...-talks-120122301233_1.html
http://business-standard.com/budge...-talks-120122301233_1.html
http://business-standard.com/artic...-frame-120122400037_1.html
http://business-standard.com/artic...-years-120122301229_1.html
http://business-standard.com/artic...apital-120122400035_1.html
http://business-standard.com/artic...rehire-120122300520_1.html
http://business-standard.com/artic...rehire-120122300520_1.html
...


You have 185 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1148 21 1169


Too many links (1169), it may be considered as spam!

Internal Links (link to pages within this domain) - 1148
URL Anchor Text
http://business-standard.com/Home
http://business-standard.com/marketsMarkets
http://business-standard.com/companiesCompanies
http://business-standard.com/opinionOpinion
http://business-standard.com/technologyTech
http://business-standard.com/specialsSpecials
http://business-standard.com/pfPersonal Finance
http://business-standard.com/portfolioPortfolio
http://business-standard.com/multimediaMultimedia
http://business-standard.com/coronavirusCovid-19
http://business-standard.com/sportsSports
http://business-standard.com/todays-paperToday's Paper
http://business-standard.com/latest-newsLatest News
http://business-standard.com/economy-policyEconomy
http://business-standard.com/financeFinance
http://business-standard.com/current-affairsCurrent Affairs
http://business-standard.com/internationalInternational
http://business-standard.com/managementManagement
http://business-standard.com/categ...cials-strategist-10903.htmStrategist
http://business-standard.com/categ...specials-weekend-10904.htmWeekend
http://business-standard.com/categ...als-data-stories-10908.htmData Stories
http://business-standard.com/topic/bs-readsBS Reads
http://business-standard.com/markets-newsNews
http://business-standard.com/markets-stocksStocks
http://business-standard.com/markets-commoditiesCommodities
http://business-standard.com/markets-iposIPOs
http://business-standard.com/markets-mutual-fundsMutual Funds
http://business-standard.com/live-...arket/mutual-fund/mf-toolsMutual Fund Tools
http://business-standard.com/derivatives/dashboard/Derivatives
http://business-standard.com/categ...d-manager-2013-1062001.htmBS Fund Manager
http://business-standard.com/companies-newsNews
http://business-standard.com/companies-resultsResults
http://business-standard.com/categ...-financial-x-ray-10107.htmFinancial X-Ray
http://business-standard.com/sector/display-article/AutoAuto
http://business-standard.com/secto...isplay-article/EngineeringEngineering
http://business-standard.com/secto...display-article/FinancialsFinancials
http://business-standard.com/secto...lay-article/InfrastructureInfra
http://business-standard.com/sector/display-article/ITIT
http://business-standard.com/secto...ay-article/Oil%20%26%20GasOil & Gas
http://business-standard.com/sector/display-article/TelecomTelecom
http://business-standard.com/sector/display-article/ServicesServices
http://business-standard.com/categ...nies-all-sectors-10117.htmAll Sectors
http://business-standard.com/opinion-editorialEditorial Comment
http://business-standard.com/opinion-columnsColumnists
http://business-standard.com/categ...ews-bs-special-1020104.htmBS Special
http://business-standard.com/opinion-business-law-taxationBusiness Law & Tax
http://business-standard.com/categ...ry/opinion-lunch-10507.htmLunch
http://business-standard.com/poll/listPoll
http://business-standard.com/technology-newsNews
http://business-standard.com/categ...nology-reviews-1081401.htmReviews
http://business-standard.com/categ...ology-launches-1081301.htmLaunches
http://business-standard.com/categ...ology-specials-1081501.htmSpecials
http://business-standard.com/categ...ials-weekend-10904.htm#398Weekend
http://business-standard.com/categ...ials-digital-c-1090701.htmDigital Consumer
http://business-standard.com/categ...y/specials-pe-vc-10976.htmPE/VC
http://business-standard.com/categ...specials-brand-w-10906.htmBrand World
http://business-standard.com/category/sme-111.htmSME
http://business-standard.com/categ...panies-start-ups-10113.htmStart-ups
http://business-standard.com/b2b-connectB2B Connect
http://business-standard.com/partner-contentSponsored Content
http://business-standard.com/categ...bs-special-1020104.htm#435BS Special
http://business-standard.com/msme-special-2020MSME Special 2020
http://business-standard.com/pf-newsNews
http://business-standard.com/pf-featuresFeatures
http://business-standard.com/pf-news-investmentsInvestments
http://business-standard.com/pf-news-loansLoans & Credit Cards
http://business-standard.com/pf-news-taxTax
http://business-standard.com/pf-news-insuranceInsurance
http://business-standard.com/perso...l-finance/financial-tools/Financial Tools
http://business-standard.com/multimedia/photo-storiesPhoto Gallery
http://business-standard.com/podcastPodcast
http://business-standard.com/multimedia/video-gallery/list/Video Gallery
http://business-standard.com/sport...cc-world-test-championshipICC World Test Championship
http://business-standard.com/Home
http://business-standard.com/todays-paperToday's Paper
http://business-standard.com/latest-newsLatest News
http://business-standard.com/economy-policyEconomy
http://business-standard.com/financeFinance
http://business-standard.com/current-affairsCurrent Affairs
http://business-standard.com/internationalInternational
http://business-standard.com/managementManagement
http://business-standard.com/categ...cials-strategist-10903.htmStrategist
http://business-standard.com/categ...specials-weekend-10904.htmWeekend
http://business-standard.com/categ...als-data-stories-10908.htmData Stories
http://business-standard.com/topic/bs-readsBS Reads
http://business-standard.com/marketsMarkets
http://business-standard.com/markets-newsNews
http://business-standard.com/markets-stocksStocks
http://business-standard.com/markets-commoditiesCommodities
http://business-standard.com/markets-iposIPOs
http://business-standard.com/markets-mutual-fundsMutual Funds
http://business-standard.com/live-...arket/mutual-fund/mf-toolsMutual Fund Tools
http://business-standard.com/derivatives/dashboard/Derivatives
http://business-standard.com/categ...d-manager-2013-1062001.htmBS Fund Manager
http://business-standard.com/companiesCompanies
http://business-standard.com/companies-newsNews
http://business-standard.com/companies-resultsResults
http://business-standard.com/categ...-financial-x-ray-10107.htmFinancial X-Ray
http://business-standard.com/sector/display-article/AutoAuto
http://business-standard.com/secto...isplay-article/EngineeringEngineering
...

External Links (link to pages on other websites) - 21
URL Anchor Text
https://www.bsmotoring.com/BS Motoring
http://www.facebook.com/bsindia 
https://t.me/bsindiaofficial
https://in.linkedin.com/company/business-standard 
http://twitter.com/bsindia 
https://www.youtube.com/user/BusinessStandardLtd 
http://www.fisglobal.com/$("#id_3_1492687294").attr("sr...
http://www.kotak.com/$("#id_4_1492687294").attr("sr...
https://www.capgemini.com/?12$("#id_5_1492687294").attr("sr...
http://www.fisglobal.com/$("#id_3_1492687262").attr("sr...
http://www.kotak.com/$("#id_4_1492687262").attr("sr...
https://www.capgemini.com/?12$("#id_5_1492687262").attr("sr...
http://www.fisglobal.com/$("#id_3_1492687224").attr("sr...
http://www.kotak.com/$("#id_4_1492687224").attr("sr...
https://www.capgemini.com/$("#id_5_1492687224").attr("sr...
https://www.bsmotoring.com/index2.phpBS Motoring
http://www.facebook.com/bsindiaFacebook
https://t.me/bsindiaofficialTelegram
https://in.linkedin.com/company/business-standardLinkedin
https://twitter.com/bsindiaTwitter
https://www.youtube.com/user/BusinessStandardLtdYoutube

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
25 17 8


8 images do not have Alt values.

Image URL - 25
URL ALT Text
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....include/_mod/site/html5/images/icon/r-icon.pngRupees Icon
https://bsmedia.business-standard....mod/site/html5/images/icon/markt_dash_img2.png
https://bsmedia.business-standard...._mod/site/html5/images/icon/markt_dash_img.png
https://bsmedia.business-standard....0-12/24/5784/thumb/1561651465-915.jpg&width=85“Our team is working with loca...
https://bsmedia.business-standard....-12/24/5784/thumb/1586243001-4115.jpg&width=85Medical workers wearing equipm...
https://bsmedia.business-standard....-12/24/5784/thumb/1608820650-1001.jpg&width=85Partho Dasgupta
https://bsmedia.business-standard....-12/24/5784/thumb/1561918777-6646.jpg&width=85Govt starts talks on using ser...
https://bsmedia.business-standard....-12/24/5784/thumb/1601407272-8119.jpg&width=85RBI
https://bsmedia.business-standard....-12/24/5784/thumb/1510767273-0009.jpg&width=85Rakesh Jhunjhunwala
https://bsmedia.business-standard....-12/24/5784/thumb/1422080939-9985.jpg&width=85Mrs. Bectors Food makes robust...
https://bsmedia.business-standard....-12/24/5784/thumb/1608723328-0636.jpg&width=85A Covid-19 testing station out...
https://bsmedia.business-standard....s-in-delhi-mumbai-16088113802623.png&width=240
https://bsmedia.business-standard..../2020-11/08/full/1604799683-0125.jpg&width=240
https://bsmedia.business-standard....ent-to-quarantine-16086243869451.png&width=240
https://bsmedia.business-standard....expedite-recovery-16085310670923.jpg&width=360
https://bsmedia.business-standard....ver-next-25-years-16087160808919.jpg&width=360
https://bsmedia.business-standard....es-in-2021-16087737910453_116925.png&width=100Facebook to offer more securit...
https://bsmedia.business-standard....s-in-delhi-mumbai-16088113802623.png&width=100Covid-19 impacts Christmas sal...
https://bsmedia.business-standard....lude/_mod/site/html5/images/bs-footer-logo.jpgBusiness Standard
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....ude/_mod/site/html5/images/fis-logo-130x58.pngFis Logo
http://b.scorecardresearch.com/p?c1=2&c2=8021726&cv=2.0&cj=1b.scorecardresearch
https://www.facebook.com/tr?id=550264998751686&ev=PageView&noscript=1


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
17 12 29


Too many (12) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 12
Stylesheet URL rel type
https://bsmedia.business-standard....om/include/_mod/site/html5/css/swiper.css?2130stylesheettext/css
https://bsmedia.business-standard....include/_mod/site/html5/css/site.main.css?2130stylesheettext/css
https://fonts.googleapis.com/css?family=Oswald:400,500,600,700stylesheet
https://bsmedia.business-standard....d/site/html5/build/mediaelementplayer.css?2017stylesheet
https://bsmedia.business-standard....clude/_mod/site/html5/css/audio-style.css?2019stylesheet
https://bsmedia.business-standard..../_mod/site/html5/css/font-awesome.min.css?2017stylesheet
https://bsmedia.business-standard....default/jquery.ui.auto.theme.fancybox.css?2130stylesheettext/css
https://bsmedia.business-standard....d/site/html5/js/popup/jquery.fancybox.css?2130stylesheettext/css
https://fonts.googleapis.com/css?family=Roboto:400,300,500,700stylesheettext/css
https://fonts.googleapis.com/css?f...n+Sans:400,300,800,700,300italic,400italic,600stylesheettext/css
https://bsmedia.business-standard..../site/html5-btm-slider/css/swiper-slider.css?8stylesheettext/css
https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?3stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
167 14 181


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
https://bsmedia.business-standard.com/ad/banner.js
https://bsmedia.business-standard....m/include/_lib/jquery/jquery-1.7.2.min.js?2130
https://bsmedia.business-standard....m/include/_mod/site/html5/js/site.main.js?2130
https://bsmedia.business-standard..../include/_mod/site/html5/js/swiper.min.js?2130
https://www.googletagservices.com/tag/js/gpt.js
https://www.googletagmanager.com/gtag/js?id=AW-837327040
https://bsmedia.business-standard....te/html5/build/mediaelement-and-player.js?2017
https://bsmedia.business-standard.com/include/_mod/site/html5/build/demo.js?2017
https://bsmedia.business-standard....om/include/_lib/jquery/jquery.lazyload.js?2130
https://bsmedia.business-standard....od/site/html5/js/popup/jquery.fancybox.js?2130
https://bsmedia.business-standard....lib/jquery/jquery-ui-1.8.15.custom.min.js?2130
https://bsmedia.business-standard....ude/_lib/jquery/jquery.ui.autocomplete.js?2130
https://www.googletagservices.com/tag/js/gpt.js
https://bsmedia.business-standard..../include/_mod/site/html5/js/swiper.min.js?2130

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://business-standard.com/latest-newsLatest News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-3333643-1 Excellent! the website implements Google Analytics.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
211
Excellent! You do have a lot of root domains (211) linked to your site business-standard.com.

211
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,094
  Facebook Shares 9,499
  Facebook Comments 175
  Tweets 95
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/bsindia
Twitter Accounthttp://twitter.com/bsindia
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site business-standard.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,517th most visited website in the world.
377th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain business-standard.com is the only one hosted on the server (ip : 184.27.191.44).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.27.191.44) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 270 days old ( 1st registered on : 1996-04-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 94 days from today ( expires on : 2021-04-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
business-standard.com ( 21 characters )

Domain Registrar : Net 4 India Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-04-24 2020-04-26 2021-04-24
24 years, 270 days old 0 years, 268 days ago 0 years, 94 days from today
24 years, 270 days old


Domain Name Servers used by business-standard.com
DNS Name IP Address
ns-1385.awsdns-45.org205.251.197.105
ns-1698.awsdns-20.co.uk205.251.198.162
ns-465.awsdns-58.com205.251.193.209
ns-943.awsdns-53.net205.251.195.175


Domain is going to expire in less than a year time (0 years, 94 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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