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business-standard.com favicon business-standard.com

Excellent Practice28
Improvement Could be Made11
Critical Issues to Attend12
Nov 18, 2021 01:27 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 252 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     228
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

apps   business   careers   courses   cricket   energy   science   startups  

Title
Business News, Finance News, India News, BSE/NSE News, Stock Markets News, Sensex NIFTY, Latest Breaking News Headlines

Words count: 18    Unique Words: 13    Length: 119 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 6


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Business News: Get latest stock share market news, financial news, economy news, company news, politics news, India news, breaking news, Indian economy news at Business Standard. Catch Nifty Sensex Live updates.

Words count: 31    Length: 211 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business News, Finance News, India News, BSE/NSE News, ... www.business-standard.com/
Business News: Get latest stock share market news, financial news, economy news, company news, politics news, India news, breaking news, Indian economy ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
business news, finance news, india news, breaking news, stock market news, share market news, sensex, nifty, economy news, market news, nifty, financial news, indian economy, market analysis, NIFTY, SENSEX, latest market news, politics news

Words count: 34    Length: 240 characters    keyword phrases count : 18

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:28% (5/18)
sensex 0   (0%)
nifty 0   (0%)
nifty 0   (0%)
nifty 0   (0%)
sensex 0   (0%)
2 words:56% (10/18)
business news 0   (0%)
finance news 0   (0%)
india news 0   (0%)
breaking news 0   (0%)
economy news 0   (0%)
market news 0   (0%)
financial news 0   (0%)
indian economy 0   (0%)
market analysis 0   (0%)
politics news 0   (0%)
3 words:17% (3/18)
stock market news 0   (0%)
share market news 0   (0%)
latest market news 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

air  bajaj  bank  book  budget  business  case  change  company  covid  day  exclusive  finance  fund  gold  google  india  indian  inds  international  launch  law  markets  motors  national  news  nifty  plan  policy  price  raquo  rate  scheme  sensex  singh  stock  tax  tech  technology  web 

Top 20 Keywords
Total Terms Count: 4,212

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
day 60 1.42%
news 44 1.04%
india 33 0.78%
markets 30 0.71%
bank 28 0.66%
tax 21 0.50%
national 21 0.50%
stock 20 0.47%
fund 20 0.47%
raquo 19 0.45%
international 17 0.40%
case 16 0.38%
price 16 0.38%
business 16 0.38%
exclusive 15 0.36%
covid 14 0.33%
scheme 14 0.33%
web 14 0.33%
sensex 13 0.31%
air 13 0.31%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
2158101351010219211

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Over Rs 5-trn recovery made by banks from stressed loans: PM Modi
The Morning Show

<H2>

(158)
MARKETS: Sensex down 350pts, Nifty 130pts; broader indices lag behind
Book a loss and exit Paytm stock now, advise analysts
Escorts stock zooms 8% as Japan's Kubota to raise stake, make open offer
Rating assessment of India focused on medium-term debt trajectory: Fitch official
Democracies must ensure crypto doesn't fall into wrong hands: Modi
Paytm fails to shine on exchanges; stock debuts at 9% discount at Rs 1,955
Chennai rains LIVE: Depression to cross coast near Chennai on Friday
TCA Srinivasa Raghavan Pity Indian policymakers who don't know which data to go by
Indian auto had worst decade in festivals; chip crisis hit sales: FADA
SBI Banking & Economics Conclave RBI’s digital currency may see pilot launch in Q1 of next fiscal
Shyamal Majumdar Cloud over conglomerates
Post Sapphire's debut, chart check on Burger King, Barbeque, Zomato stocks
SC orders CBI case in disinvestment matter of Hindustan Zinc in 2002
Google open to tie-ups with OEMs and telcos in India, not exclusive to Jio
SC quashes Bombay HC's verdict on no skin-to-skin contact in assault case
Display risk factors prominently in IPO adverts: Sebi to investment bankers
SC refuses to provide hybrid mode option for CBSE, CISCE board exams
Macrotech Developers raises Rs 4,000 cr via QIP for growth, debt reduction
IRCTC shareholding: MFs' stake falls below 1%, FPIs sell 2.2% holding
Shyam Saran What Biden-Xi summit presages for the future
Boeing's 737 Max scandal turns into success as airlines order jets
'No protection until we know your whereabouts': SC on Param Bir's plea
POLL
Spotlight
Meta's counter to hate speech: Ten fact checkers in 11 languages
Policy & Politics
Pertinent questions on the share of informal sector in India's economy
Angst against farm laws proves a great unifier even a year since stir began
Robust GST collections likely in November, uncertainty about December
Domestic brokerages remain bullish on market; retail investors key driver
Driving the change: Ashok Leyland charts a global electric vehicle path
e-SHRAM portal: Female registration higher in all states, shows data
Swedish company Saab talks up Gripen fighter, describes offer to Finland
Metals & mining companies report record earnings in H1 of FY22
MARKETS
MARKETS: Sensex down 350pts, Nifty 130pts; broader indices lag behind
Paytm Book a loss and exit stock now, advise analysts
Post Sapphire's debut, chart check on Burger King, Barbeque, Zomato stocks
IRCTC shareholding MFs' stake falls below 1%, FPIs sell 2.2% holding
Paytm fails to shine on exchanges; stock debuts at 9% discount at Rs 1,955
Sapphire Foods makes good debut; gains 17% against issue price post listing
Japan's stimulus package spending to hit record $488 bn due to Covid blow
Escorts stock zooms 8% as Japan's Kubota to raise stake, make open offer
Zensar Tech dips 9% after over 10% equity change hands via block deals
Investor charter Sebi comes out with a charter of dos and don'ts for investors
Vedanta dips 3% after company announces value unlocking plans
Display risk factors prominently in IPO adverts: Sebi to investment bankers
Nandish Shah recommends a Bull Spread strategy on Larsen & Toubro Infotech
Here's a derivative strategy on Alkem Lab by Nandish Shah of HDFC Sec
Bull spread strategy on Deepak Nitrite by Nandish Shah of HDFC Securities
Fuel prices remain static for 11th straight day as global prices softens
Petrol prices reduced in Punjab after VAT cut, Ladakh sees diesel price cut
Gold price today at Rs 49,270 per 10 grams; silver at Rs 67,100 a kg
Gold heads for biggest weekly gains in 6 months as inflation fears balloon
Gold price today at Rs 48,340 per 10 grams; silver at Rs 66,500 a kg
Gold is back in investment vogue with bulls loving faster inflation again
Gold ETFs attract Rs 303 crore in Oct on festive season demand
Gold prices hit near 5-month high as inflation fears deepen among investors
Oil prices steady after falling on signs US may release more reserves
OPINION 
POPULAR NOW
1 Govt to invite financial bids for privatisation of 5-6 PSUs by Dec-Jan
2 Book a loss and exit Paytm stock now, advise analysts
3 Tata Motors gets a grip on tech ahead of EV launch in last-mile delivery
4 MARKETS: Sensex down 350pts, Nifty 130pts; broader indices lag behind
Multimedia
Economy & Policy
Economists urge gradual consolidation, see fiscal deficit near 6% in FY23
No income tax NOC/NDC required for voluntary liquidations, says IBBI
1.75 million received Rs 76,012 crore loans during festival period
Big technology platforms like Google no threat to banks, say experts
Companies
In a first, Apple to sell spare parts for iPhones, Mac computers
Domestic airlines look to revive zero bag fares in order to grow traffic
Covid enhanced diversity, inclusion initiatives of businesses: Intel study
Vedanta mulls value-unlocking through separate listing of businesses
Things to Know
Coronavirus
Air pollution linked to increased risk of getting sick from Covid-19: Study
South Korea witnesses record jump in Covid cases as many take college exam
India records 11,919 cases of Covid-19, 470 fatalities in 24 hours
Covid-19 pandemic: Six new cases in Nagaland, tally rises to 32,024
Finance
Pilot launch of RBI digital currency set for Q1 of FY23: Senior official
Big technology platforms like Google no threat to banks, say experts
Differences abound in global, India inflation drivers, say experts
Karnataka sets up fintech task force with Razorpay, Zerodha founders
Sports
IND vs NZ 1st T20 highlights: India win by 5 wickets; Rohit, Yadav shine
Novak Djokovic beats Andrey Rublev to reach ATP Finals semifinals
Subhasish, Pritam and Roy Krishna named ATK Mohun Bagan captains
India's Smriti Mandhana hits WBBL record-equalling 114 not out in WBBL
Automobile
Volkswagen Group recalls Audis; passenger air bags may be disabled
Ola Electric manufactures 9 customised scooters for Netherlands embassy
Ola's electric scooter is a handful and bound to inspire competition
Yamaha launches YZF-R15S V3 with unibody seat priced at Rs 1.57 lakh
Current Affairs
Reliance Gen Ins not paying PMFBY claims for Kharif 2021: Top Maha official
Dismissed cop Waze sent to judicial custody in money laundering case
Noida Police issues traffic advisory as Delhi bans entry of goods vehicles
...

<H3>

(10)
MARKETS
MARKETS
COLUMNISTS
EDITORIAL COMMENT
Meta's counter to hate speech: Ten fact checkers in 11 languages
Trifecta looking to co-lend to tech startups with banks: Rahul Khanna
Udaan co-founder Sujeet Kumar on ambitions in a post-pandemic world
CEO Tarun Mehta on how Ather achieved $100-mn revenue run rate in a year
Repayments not an issue, things are back to normal: Karur Vysya Bank CEO
Entry of competitors will open up branded oil market: Adani Wilmar CEO-MD

<H4>

(13)
What Biden-Xi summit presages for the future
Cloud over conglomerates
Primary protection
Lessons in the pandemic
From BS Website
About us
Support & Contact
Reader Centre
BS Products
Event
Budget 2020
Sports
Connect with BS
<H5>
(5)
BS Views of the Week: Plan B for climate change and countering China's navy
Quick Links
Browse STOCK Companies
Browse Mutual Funds
Index Stocks
<H6>
(10)
Stock Market Live
Portfolio
Commodity Market
Upcoming IPO
Personal Finance
Stock Market News
Derivatives
Mutual Funds
Gold Price
Sensex
<B> (1)
<I> (2)
<EM> (1)Cannot connect to Ginger
<STRONG> (9)Experts analyse Sebi IPO rules, Fitch outlook and their impact on markets
SENSEX
NIFTY
Upgrade To Premium Services
Premium Services
In Partnership with
Dear Guest,


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.84 seconds - 29.16 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
11.83 s 0.09 s 0.08 s 0.02 s 6.62 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
83 Kb (82,801 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
83 Kb (82,801 bytes) 35 Kb (34,990 bytes) 48 Kb (47,811 bytes) 73.18 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
252 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 6)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (a*****@bsmail.in) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.business-standard.com/ and http://business-standard.com are resolved to the same url :https://www.business-standard.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://business-standard.com/user/sign-out?re=h
http://business-standard.com/user/sign-out?re=h
http://business-standard.com/stock...t-statistics/bse/index-components?indices=1001
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...edium=website&utm_campaign=Newsletter_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/artic...m_medium=website&utm_campaign=Premium_11072018
http://business-standard.com/search?type=news&q=REAL ESTATE
http://business-standard.com/stock...t-statistics/bse/index-components?indices=1001


You may use url rewrite techniques to make these 23 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://s.business-standard.com/we...ubscribe_notifications.php
http://business-standard.com/artic...to-jio-121111800739_1.html
http://business-standard.com/artic...-crore-121111800645_1.html
http://business-standard.com/artic...-deals-121111800689_1.html
http://business-standard.com/artic...m-modi-121111800644_1.html
http://business-standard.com/artic...-fitch-121111800613_1.html
http://business-standard.com/artic...-exams-121111800539_1.html
http://business-standard.com/artic...s-fada-121111800506_1.html
http://business-standard.com/artic...d-blow-121111800533_1.html
http://business-standard.com/artic...m-modi-121111800644_1.html
http://business-standard.com/artic...m-modi-121111800644_1.html
http://business-standard.com/artic...to-ubs-121111800162_1.html
http://business-standard.com/artic...to-ubs-121111800162_1.html
http://business-standard.com/artic...alysts-121111800359_1.html
http://business-standard.com/artic...alysts-121111800359_1.html
http://business-standard.com/artic...market-121111800486_1.html
http://business-standard.com/artic...market-121111800486_1.html
http://business-standard.com/artic...-fitch-121111800613_1.html
http://business-standard.com/artic...-fitch-121111800613_1.html
http://business-standard.com/artic...alogue-121111800303_1.html
http://business-standard.com/artic...alogue-121111800303_1.html
http://business-standard.com/artic...-1-955-121111800302_1.html
http://business-standard.com/artic...-1-955-121111800302_1.html
http://business-standard.com/artic...ecking-121111800116_1.html
http://business-standard.com/artic...ecking-121111800116_1.html
http://business-standard.com/artic...conomy-121111800161_1.html
http://business-standard.com/artic...conomy-121111800161_1.html
http://business-standard.com/artic...s-fada-121111800506_1.html
http://business-standard.com/artic...s-fada-121111800506_1.html
http://business-standard.com/artic...ficial-121111700736_1.html
http://business-standard.com/artic...erates-121111701501_1.html
http://business-standard.com/artic...stocks-121111800441_1.html
http://business-standard.com/artic...n-2002-121111800456_1.html
http://business-standard.com/artic...to-jio-121111800739_1.html
http://business-standard.com/artic...bay-hc-121111800385_1.html
http://business-standard.com/artic...ankers-121111800431_1.html
http://business-standard.com/artic...-exams-121111800539_1.html
http://business-standard.com/artic...uction-121111800409_1.html
http://business-standard.com/artic...-in-q2-121111800450_1.html
http://business-standard.com/artic...future-121111701496_1.html
http://business-standard.com/artic...r-jets-121111800354_1.html
http://business-standard.com/artic...s-plea-121111800635_1.html
http://business-standard.com/podca...arkets-121111800058_1.html
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic...mpaign=Newsletter_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic..._campaign=Premium_11072018
http://business-standard.com/artic...to-ubs-121111800162_1.html
http://business-standard.com/artic...to-ubs-121111800162_1.html
http://business-standard.com/artic...alysts-121111800359_1.html
http://business-standard.com/artic...stocks-121111800441_1.html
http://business-standard.com/artic...-in-q2-121111800450_1.html
http://business-standard.com/artic...-1-955-121111800302_1.html
http://business-standard.com/artic...isting-121111800327_1.html
http://business-standard.com/artic...d-blow-121111800533_1.html
http://business-standard.com/artic...market-121111800486_1.html
http://business-standard.com/artic...-deals-121111800689_1.html
http://business-standard.com/artic...harter-121111700831_1.html
http://business-standard.com/artic...-plans-121111800282_1.html
http://business-standard.com/artic...ankers-121111800431_1.html
http://business-standard.com/artic...fotech-121111200177_1.html
http://business-standard.com/artic...fotech-121111200177_1.html
http://business-standard.com/artic...fc-sec-121070900152_1.html
http://business-standard.com/artic...rities-121070200124_1.html
http://business-standard.com/artic...oftens-120121600458_1.html
http://business-standard.com/artic...oftens-120121600458_1.html
http://business-standard.com/artic...at-cut-121111400329_1.html
http://business-standard.com/artic...0-a-kg-121111300121_1.html
http://business-standard.com/artic...alloon-121111200613_1.html
http://business-standard.com/artic...0-a-kg-121111200158_1.html
http://business-standard.com/artic...-again-121111101481_1.html
http://business-standard.com/artic...demand-121111100987_1.html
http://business-standard.com/artic...estors-121111100934_1.html
http://business-standard.com/artic...serves-121111100188_1.html
http://business-standard.com/artic...future-121111701496_1.html
http://business-standard.com/artic...future-121111701496_1.html
http://business-standard.com/artic...erates-121111701501_1.html
http://business-standard.com/artic...erates-121111701501_1.html
http://business-standard.com/artic...ection-121111701489_1.html
http://business-standard.com/artic...ndemic-121111701493_1.html
http://business-standard.com/artic...ec-jan-121111700756_1.html
http://business-standard.com/artic...alysts-121111800359_1.html
http://business-standard.com/artic...livery-121111701055_1.html
http://business-standard.com/artic...to-ubs-121111800162_1.html
http://business-standard.com/podca...season-121102201363_1.html
http://business-standard.com/podca...enture-121101300253_1.html
...


You have 194 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1470 21 1491


Too many links (1491), it may be considered as spam!

Internal Links (link to pages within this domain) - 1470
URL Anchor Text
http://business-standard.com/Home
http://business-standard.com/marketsMarkets
http://business-standard.com/companiesCompanies
http://business-standard.com/opinionOpinion
http://business-standard.com/technologyTech
http://business-standard.com/specialsSpecials
http://business-standard.com/pfPF
http://business-standard.com/portfolioPortfolio
http://business-standard.com/the-morning-showThe Morning Show
http://business-standard.com/coronavirusCoronavirus
http://business-standard.com/sportsSports
http://business-standard.com/todays-paperToday's Paper
http://business-standard.com/latest-newsLatest News
http://business-standard.com/economy-policyEconomy
http://business-standard.com/financeFinance
http://business-standard.com/current-affairsCurrent Affairs
http://business-standard.com/internationalInternational
http://business-standard.com/managementManagement
http://business-standard.com/categ...cials-strategist-10903.htmStrategist
http://business-standard.com/categ...specials-weekend-10904.htmWeekend
http://business-standard.com/categ...als-data-stories-10908.htmData Stories
http://business-standard.com/topic/bs-readsBS Reads
http://business-standard.com/markets-newsNews
http://business-standard.com/markets-stocksStocks
http://business-standard.com/markets-commoditiesCommodities
http://business-standard.com/markets-iposIPOs
http://business-standard.com/markets-mutual-fundsMutual Funds
http://business-standard.com/live-...arket/mutual-fund/mf-toolsMutual Fund Tools
http://business-standard.com/markets-derivativesDerivatives
http://business-standard.com/categ...d-manager-2013-1062001.htmBS Fund Manager
http://business-standard.com/companies-newsNews
http://business-standard.com/companies-resultsResults
http://business-standard.com/categ...-financial-x-ray-10107.htmFinancial X-Ray
http://business-standard.com/sector/display-article/AutoAuto
http://business-standard.com/secto...isplay-article/EngineeringEngineering
http://business-standard.com/secto...display-article/FinancialsFinancials
http://business-standard.com/secto...lay-article/InfrastructureInfra
http://business-standard.com/sector/display-article/ITIT
http://business-standard.com/secto...ay-article/Oil%20%26%20GasOil & Gas
http://business-standard.com/sector/display-article/TelecomTelecom
http://business-standard.com/sector/display-article/ServicesServices
http://business-standard.com/categ...nies-all-sectors-10117.htmAll Sectors
http://business-standard.com/opinion-editorialEditorial Comment
http://business-standard.com/opinion-columnsColumnists
http://business-standard.com/categ...ews-bs-special-1020104.htmBS Special
http://business-standard.com/opinion-business-law-taxationBusiness Law & Tax
http://business-standard.com/categ...ry/opinion-lunch-10507.htmLunch
http://business-standard.com/poll/listPoll
http://business-standard.com/technology-newsNews
http://business-standard.com/categ...nology-reviews-1081401.htmReviews
http://business-standard.com/categ...ology-launches-1081301.htmLaunches
http://business-standard.com/categ...ology-specials-1081501.htmSpecials
http://business-standard.com/categ...ials-weekend-10904.htm#398Weekend
http://business-standard.com/categ...ials-digital-c-1090701.htmDigital Consumer
http://business-standard.com/categ...y/specials-pe-vc-10976.htmPE/VC
http://business-standard.com/categ...specials-brand-w-10906.htmBrand World
http://business-standard.com/category/sme-111.htmSME
http://business-standard.com/categ...panies-start-ups-10113.htmStart-ups
http://business-standard.com/b2b-connectB2B Connect
http://business-standard.com/partner-contentSponsored Content
http://business-standard.com/categ...bs-special-1020104.htm#435BS Special
http://business-standard.com/categ...nvironment-day-1580104.htmWorld Environment Day
http://business-standard.com/pf-newsNews
http://business-standard.com/pf-featuresFeatures
http://business-standard.com/pf-news-investmentsInvestments
http://business-standard.com/pf-news-loansLoans & Credit Cards
http://business-standard.com/pf-news-taxTax
http://business-standard.com/pf-news-insuranceInsurance
http://business-standard.com/perso...l-finance/financial-tools/Financial Tools
http://business-standard.com/sports/icc-t20-world-cup-2021ICC T20 WC 2021
http://business-standard.com/sport...cc-world-test-championshipICC World Test Championship
http://business-standard.com/sports/ipl-2021IPL
http://business-standard.com/Home
http://business-standard.com/todays-paperToday's Paper
http://business-standard.com/latest-newsLatest News
http://business-standard.com/economy-policyEconomy
http://business-standard.com/financeFinance
http://business-standard.com/current-affairsCurrent Affairs
http://business-standard.com/internationalInternational
http://business-standard.com/managementManagement
http://business-standard.com/categ...cials-strategist-10903.htmStrategist
http://business-standard.com/categ...specials-weekend-10904.htmWeekend
http://business-standard.com/categ...als-data-stories-10908.htmData Stories
http://business-standard.com/topic/bs-readsBS Reads
http://business-standard.com/marketsMarkets
http://business-standard.com/markets-newsNews
http://business-standard.com/markets-stocksStocks
http://business-standard.com/markets-commoditiesCommodities
http://business-standard.com/markets-iposIPOs
http://business-standard.com/markets-mutual-fundsMutual Funds
http://business-standard.com/live-...arket/mutual-fund/mf-toolsMutual Fund Tools
http://business-standard.com/markets-derivativesDerivatives
http://business-standard.com/categ...d-manager-2013-1062001.htmBS Fund Manager
http://business-standard.com/companiesCompanies
http://business-standard.com/companies-newsNews
http://business-standard.com/companies-resultsResults
http://business-standard.com/categ...-financial-x-ray-10107.htmFinancial X-Ray
http://business-standard.com/sector/display-article/AutoAuto
http://business-standard.com/secto...isplay-article/EngineeringEngineering
http://business-standard.com/secto...display-article/FinancialsFinancials
...

External Links (link to pages on other websites) - 21
URL Anchor Text
https://www.bsmotoring.com/BS Motoring
http://www.facebook.com/bsindia 
https://t.me/bsindiaofficial
https://in.linkedin.com/company/business-standard 
http://twitter.com/bsindia 
https://www.youtube.com/user/BusinessStandardLtd 
http://www.fisglobal.com/$("#id_3_1492687294").attr("sr...
http://www.kotak.com/$("#id_4_1492687294").attr("sr...
https://www.capgemini.com/?12$("#id_5_1492687294").attr("sr...
http://www.fisglobal.com/$("#id_3_1492687262").attr("sr...
http://www.kotak.com/$("#id_4_1492687262").attr("sr...
https://www.capgemini.com/?12$("#id_5_1492687262").attr("sr...
http://www.fisglobal.com/$("#id_3_1492687224").attr("sr...
http://www.kotak.com/$("#id_4_1492687224").attr("sr...
https://www.capgemini.com/$("#id_5_1492687224").attr("sr...
https://www.bsmotoring.com/index2.phpBS Motoring
http://www.facebook.com/bsindiaFacebook
https://t.me/bsindiaofficialTelegram
https://in.linkedin.com/company/business-standardLinkedin
https://twitter.com/bsindiaTwitter
https://www.youtube.com/user/BusinessStandardLtdYoutube

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
28 19 9


9 images do not have Alt values.

Image URL - 28
URL ALT Text
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....include/_mod/site/html5/images/icon/r-icon.pngRupees Icon
https://bsmedia.business-standard....mod/site/html5/images/icon/markt_dash_img2.png
https://bsmedia.business-standard...._mod/site/html5/images/icon/markt_dash_img.png
https://bsmedia.business-standard....-11/18/5784/thumb/1620963347-5688.jpg&width=85Expectations that Asia’s third...
https://bsmedia.business-standard....-11/18/5784/thumb/1623118246-1689.jpg&width=85Paytm
https://bsmedia.business-standard....-11/18/5784/thumb/1590987638-6809.png&width=85Escorts-tractor
https://bsmedia.business-standard....-11/18/5784/thumb/1637223113-5197.jpg&width=85Jeremy Zook
https://bsmedia.business-standard....-11/18/5784/thumb/1636818002-3716.jpg&width=85Narendra Modi
https://bsmedia.business-standard....-11/18/5784/thumb/1636447857-4302.jpg&width=85Paytm
https://bsmedia.business-standard....-11/18/5784/thumb/1636433925-2924.jpg&width=85Chennai rains. PTI Photo
https://bsmedia.business-standard....humb/t-c-a-srinivasa-raghavan-358.jpg&width=85
https://bsmedia.business-standard....-11/18/5784/thumb/1615564094-0736.jpg&width=85SUVs, automobile industry, car...
https://bsmedia.business-standard....ing-china-s-navy-16363060875998.png?1637227577
https://bsmedia.business-standard....1/07/8614/thumb/1603830940-6166.jpg?1637227577home loans, house, flats, apar...
https://bsmedia.business-standard....at-makes-it-tick-16335247642661.png?1637227577
https://bsmedia.business-standard....essure-on-google-16323777206591.jpg?1637227577
https://bsmedia.business-standard....0/22/8615/thumb/1510767273-0009.jpg?1637227572Markets may correct in the sho...
https://bsmedia.business-standard....or-a-second-year-16336723962401.png?1637227572
https://bsmedia.business-standard....0/22/8615/thumb/1615574569-5218.jpg?1637227572quad, india, foreign policy, j...
https://bsmedia.business-standard....-jio-s-footsteps-16305786874671.jpg?1637227572
https://bsmedia.business-standard....0/22/8615/thumb/1618589826-7763.jpg?1637227572fabrication, semiconductors, s...
https://bsmedia.business-standard....lude/_mod/site/html5/images/bs-footer-logo.jpgBusiness Standard
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....d/site/html5/images/business-standard-logo.pngBusiness Standard
https://bsmedia.business-standard....ude/_mod/site/html5/images/fis-logo-130x58.pngFis Logo
http://b.scorecardresearch.com/p?c1=2&c2=8021726&cv=2.0&cj=1b.scorecardresearch
https://www.facebook.com/tr?id=550264998751686&ev=PageView&noscript=1


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
20 14 34


Too many (14) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 14
Stylesheet URL rel type
https://bsmedia.business-standard....om/include/_mod/site/html5/css/swiper.css?2132stylesheettext/css
https://bsmedia.business-standard....include/_mod/site/html5/css/site.main.css?2132stylesheettext/css
https://bsmedia.business-standard....mod/site/html5/css/budget_2021_custom.css?2132stylesheettext/css
https://bsmedia.business-standard....mod/site/html5/css/multimedia-2021.css?1292132stylesheettext/css
https://fonts.googleapis.com/css?family=Oswald:400,500,600,700stylesheet
https://bsmedia.business-standard....d/site/html5/build/mediaelementplayer.css?2017stylesheet
https://bsmedia.business-standard....clude/_mod/site/html5/css/audio-style.css?2019stylesheet
https://bsmedia.business-standard..../_mod/site/html5/css/font-awesome.min.css?2017stylesheet
https://bsmedia.business-standard....default/jquery.ui.auto.theme.fancybox.css?2132stylesheettext/css
https://bsmedia.business-standard....d/site/html5/js/popup/jquery.fancybox.css?2132stylesheettext/css
https://fonts.googleapis.com/css?family=Roboto:400,300,500,700stylesheettext/css
https://fonts.googleapis.com/css?f...n+Sans:400,300,800,700,300italic,400italic,600stylesheettext/css
https://bsmedia.business-standard..../site/html5-btm-slider/css/swiper-slider.css?8stylesheettext/css
https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css?3stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
162 14 176


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
https://bsmedia.business-standard.com/ad/banner.js
https://bsmedia.business-standard....m/include/_lib/jquery/jquery-1.7.2.min.js?2132
https://bsmedia.business-standard....m/include/_mod/site/html5/js/site.main.js?2132
https://bsmedia.business-standard..../include/_mod/site/html5/js/swiper.min.js?2132
https://www.googletagservices.com/tag/js/gpt.js
https://www.googletagmanager.com/gtag/js?id=AW-837327040
https://bsmedia.business-standard....te/html5/build/mediaelement-and-player.js?2017
https://bsmedia.business-standard.com/include/_mod/site/html5/build/demo.js?2017
https://bsmedia.business-standard....om/include/_lib/jquery/jquery.lazyload.js?2132
https://bsmedia.business-standard....od/site/html5/js/popup/jquery.fancybox.js?2132
https://bsmedia.business-standard....lib/jquery/jquery-ui-1.8.15.custom.min.js?2132
https://bsmedia.business-standard....ude/_lib/jquery/jquery.ui.autocomplete.js?2132
https://www.googletagservices.com/tag/js/gpt.js
https://bsmedia.business-standard..../include/_mod/site/html5/js/swiper.min.js?2132

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://business-standard.com/latest-newsLatest News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-3333643-1 Excellent! the website implements Google Analytics.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
211
Excellent! You do have a lot of root domains (211) linked to your site business-standard.com.

211
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,094
  Facebook Shares 9,499
  Facebook Comments 175
  Tweets 95
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/bsindia
Twitter Accounthttp://twitter.com/bsindia
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site business-standard.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,963th most visited website in the world.
216th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain business-standard.com is the only one hosted on the server (ip : 23.66.88.40).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.66.88.40) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 220 days old ( 1st registered on : 1996-04-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 144 days from today ( expires on : 2022-04-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
business-standard.com ( 21 characters )

Domain Registrar : Amazon Registrar, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-04-24 2021-05-23 2022-04-24
25 years, 220 days old 0 years, 191 days ago 0 years, 144 days from today
25 years, 220 days old


Domain Name Servers used by business-standard.com
DNS Name IP Address
ns-1385.awsdns-45.org205.251.197.105
ns-1698.awsdns-20.co.uk205.251.198.162
ns-465.awsdns-58.com205.251.193.209
ns-943.awsdns-53.net205.251.195.175


Domain is going to expire in less than a year time (0 years, 144 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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