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businessinsider.in favicon businessinsider.in

Excellent Practice30
Improvement Could be Made10
Critical Issues to Attend9
Jan 6, 2021 02:55 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • ...     22
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
Business Insider India: Latest News on Tech, Careers & Jobs, Finance, Money, Politics, Life & Strategy

Words count: 14    Unique Words: 14    Length: 102 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Get the latest news through Business Insider India on tech, finance, politics, strategy, life and entertainment.

Words count: 16    Length: 112 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business Insider India: Latest News on Tech, Careers & ... www.businessinsider.in/
Get the latest news through Business Insider India on tech, finance, politics, strategy, life and entertainment.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Business news, technology news, finance news, careers, jobs, Business Insider India, tech, politics, BI India, strategy, lifestyle tips, money saving tips, entertainment news

Words count: 23    Length: 174 characters    keyword phrases count : 13

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:38% (5/13)
careers 0   (0%)
jobs 0   (0%)
tech 0   (0%)
politics 0   (0%)
strategy 0   (0%)
2 words:46% (6/13)
business news 0   (0%)
technology news 0   (0%)
finance news 0   (0%)
bi india 0   (0%)
lifestyle tips 0   (0%)
entertainment news 0   (0%)
3 words:15% (2/13)
business insider india 0   (0%)
money saving tips 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

analysts  billion  brand  business  campaign  capitol  commerce  covid  democrats  double  expect  finance  india  insider  jack  jan  jumps  latest  launches  life  mdash  navdeep  news  politics  raises  reported  rsquo  senate  shares  startup  stocks  strategy  tech  term  times  trump  udaan  valuation  working  year 

Top 20 Keywords
Total Terms Count: 1,480

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
jan 15 1.01%
news 11 0.74%
mdash 10 0.68%
india 10 0.68%
raises 8 0.54%
rsquo 7 0.47%
senate 7 0.47%
business 7 0.47%
startup 7 0.47%
year 7 0.47%
launches 6 0.41%
democrats 6 0.41%
finance 6 0.41%
working 5 0.34%
times 5 0.34%
double 5 0.34%
stocks 5 0.34%
shares 5 0.34%
expect 5 0.34%
jumps 5 0.34%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
01400000010015

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(14)
Democrats flip the Senate in a devastating blow to Trump and Republicans
Indian B2B e-commerce startup udaan raises $280 million, valuation jumps to over $3 billion
Apple could cut, or raise, executive bonuses by 10% based on their performance on environmental and social issues in 2021
Ossoff and Warnock win Georgia Senate runoffs, handing Democrats control of the Senate
Honda Motorcycle confirms that it is pushing its older employees to retire early
Kim Kardashian is preparing to file for divorce from Kanye West after 6 years of marriage, reports say
Toyota Fortuner 2021 launched at a starting price of ₹29.98 lakh — here’s all you need to know from looks to specification and features
WhatsApp will stop working if you do not agree to its new terms and privacy policies
OnePlus Band India launch date, price and everything you need to know
boAt raises over $100 million from Warburg Pincus — analysts expect the headphone brand to double its revenue to ₹10 billion this financial year
Top stocks to watch — Bajaj Finance, HDFC Bank, BEML, IndiGo, Godrej Consumer, Hero Moto, and others
Analysts explain why Burger King and Mrs Bector’s shares fell with a thud — and what to do now
Germany extends COVID-19 lockdown until January 31, imposes stricter contact restrictions
JPMorgan says bitcoin could rally as high as $100,000 - but warns that such a surge would be 'unsustainable'
<I> (1)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.82 seconds - 51.89 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.08 s 0.05 s 0.04 s 0.01 s 3.40 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
43 Kb (42,546 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
43 Kb (42,546 bytes) 12 Kb (12,177 bytes) 30 Kb (30,369 bytes) 40.10 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.businessinsider.in/ and http://businessinsider.in are resolved to the same url :https://www.businessinsider.in/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
346 46 392


Too many links (392), it may be considered as spam!

Internal Links (link to pages within this domain) - 346
URL Anchor Text
http://businessinsider.in/#Globe IconAn icon of the world...
http://businessinsider.in/techTech Insider
http://businessinsider.in/businessBusiness
http://businessinsider.in/policyPolicy
http://businessinsider.in/strategyStrategy
http://businessinsider.in/advertisingAdvertising
http://businessinsider.in/scienceScience
http://businessinsider.in/thelifeLife
http://businessinsider.in/videosVideos
http://businessinsider.in/latestAll
https://www.businessinsider.in.cls-1, .cls-2 { ...
http://businessinsider.in/#
https://www.businessinsider.in.cls-1, .cls-2 { ...
http://businessinsider.in/techTech Insider
http://businessinsider.in/businessBusiness
http://businessinsider.in/policyPolicy
http://businessinsider.in/strategyStrategy
http://businessinsider.in/amazonsale.cmsAmazon Sale
http://businessinsider.in/advertisingAdvertising
http://businessinsider.in/scienceScience
http://businessinsider.in/thelifeLife
http://businessinsider.in/videosVideos
http://businessinsider.in/all.cmsAll
http://businessinsider.in/#Globe IconAn icon of the world...
http://businessinsider.in/#
http://businessinsider.in/tech/appsApps
http://businessinsider.in/tech/mobileMobile
http://businessinsider.in/tech/enterpriseEnterprise
http://businessinsider.in/tech/gadgetsGadgets
http://businessinsider.in/business/corporatesCorporates
http://businessinsider.in/business/startupsStartups
http://businessinsider.in/business/ecommerceEcommerce
http://businessinsider.in/stock-marketStock Market
http://businessinsider.in/financeFinance
http://businessinsider.in/business/autoAuto
http://businessinsider.in/policy/economyEconomy
http://businessinsider.in/politicsPolitics
http://businessinsider.in/politics/electionsElections
http://businessinsider.in/politics/indiaIndia
http://businessinsider.in/educationEducation
http://businessinsider.in/careersCareers
http://businessinsider.in/personal-financePersonal Finance
http://businessinsider.in/advertising/ad-agenciesAd Agencies
http://businessinsider.in/advertising/brandsBrands
http://businessinsider.in/advertising/mediaMedia
http://businessinsider.in/advertising/ad-techAd Tech
http://businessinsider.in/science/environmentEnvironment
http://businessinsider.in/science/healthHealth
http://businessinsider.in/science/spaceSpace
http://businessinsider.in/science/researchResearch
http://businessinsider.in/foodFood
http://businessinsider.in/indiaIndia
http://businessinsider.in/entertainmentEntertainment
http://businessinsider.in/thelife/personalitiesPersonalities
http://businessinsider.in/videosLatest
http://businessinsider.in/videos/techTech
http://businessinsider.in/videos/businessBusiness
http://businessinsider.in/videos/advertisingAdvertising
http://businessinsider.in/videos/financeFinance
http://businessinsider.in/videos/lifeLife
http://businessinsider.in/videos/entertainmentEntertainment
http://businessinsider.in/advertisingAdvertising
http://businessinsider.in/advertising/ad-agenciesAd Agencies
http://businessinsider.in/advertising/brandsBrands
http://businessinsider.in/advertising/mediaMedia
http://businessinsider.in/advertising/ad-techAd Tech
http://businessinsider.in/techTech
http://businessinsider.in/tech/appsApps
http://businessinsider.in/tech/mobileMobile
http://businessinsider.in/tech/gadgetsGadgets
http://businessinsider.in/tech/enterpriseEnterprise
http://businessinsider.in/entertainmentEntertainment
http://businessinsider.in/slideshowsGallery
http://businessinsider.in/retailRetail
http://businessinsider.in/policyPolicy
http://businessinsider.in/policy/economyEconomy
http://businessinsider.in/policy/foreign-policyForeign Policy
http://businessinsider.in/policy/societySociety
http://businessinsider.in/policy/legalLegal
http://businessinsider.in/scienceScience
http://businessinsider.in/science/spaceSpace
http://businessinsider.in/science/healthHealth
http://businessinsider.in/science/environmentEnvironment
http://businessinsider.in/science/researchResearch
http://businessinsider.in/indiaIndia
http://businessinsider.in/strategyStrategy
http://businessinsider.in/internationalInternational
http://businessinsider.in/thelifeLife
http://businessinsider.in/thelife/personalitiesPersonalities
http://businessinsider.in/thelife/cultureCulture
http://businessinsider.in/politicsPolitics
http://businessinsider.in/politics/indiaIndia
http://businessinsider.in/politics/electionsElections
http://businessinsider.in/politics/worldWorld
http://businessinsider.in/personal-financePersonal Finance
http://businessinsider.in/educationEducation
http://businessinsider.in/careersCareers
http://businessinsider.in/insider-reviewsInsider Reviews
http://businessinsider.in/tech-buying-guidesTech Buying Guides
http://businessinsider.in/businessBusiness
...

External Links (link to pages on other websites) - 46
URL Anchor Text
http://www.businessinsider.com?IR=CUnited States
http://www.businessinsider.com/international?IR=CInternational
http://www.businessinsider.de?IR=CDeutschland & Österreich
http://www.businessinsider.com.au/Australia
http://www.businessinsider.com.pl/?IR=CPoland
https://www.businessinsider.com/nordic?IR=CNordic
http://www.businessinsider.nl/?IR=CNederland
http://www.businessinsider.fr/?IR=CFrance
http://it.businessinsider.comItaly
http://www.businessinsider.jpJapan
https://www.businessinsider.co.za/South Africa
https://www.businessinsider.es/Spain
https://www.businessinsider.mx/Mexico
http://www.businessinsider.com?IR=CUnited States
http://www.businessinsider.com/international?IR=CInternational
http://www.businessinsider.de?IR=CDeutschland & Österreich
http://www.businessinsider.com.au/Australia
http://www.businessinsider.com.pl/?IR=CPoland
https://www.businessinsider.com/nordic?IR=CNordic
http://www.businessinsider.nl/?IR=CNederland
http://www.businessinsider.fr/?IR=CFrance
http://it.businessinsider.comItaly
http://www.businessinsider.jpJapan
https://www.businessinsider.co.za/South Africa
https://www.businessinsider.es/Spain
https://www.businessinsider.mx/Mexico
https://www.facebook.com/pages/...Insider-India/419305594841863Facebook
https://twitter.com/BiIndiaTwitter
https://www.linkedin.com/company/business-insider-india/Linkedin
https://www.instagram.com/businessinsiderin/?hl=enInstagram
https://www.quora.com/profile/Business-Insider-India-1Quora
https://www.facebook.com/BusinessInsiderIndia/
https://twitter.com/BiIndia
https://www.linkedin.com/company/3561328/
https://www.coursera.org/?utm_s...mpaign=businessinsider_footerCOURSERA
https://www.coursera.org/specia...mpaign=businessinsider_footerMaster Business Fundamentals f...
https://www.coursera.org/specia...mpaign=businessinsider_footerLeadership and Business Skill ...
https://www.coursera.org/specia...mpaign=businessinsider_footerTake Big Data from University ...
https://www.coursera.org/specia...mpaign=businessinsider_footerTake Machine Learning from Uni...
https://www.coursera.org/browse...mpaign=businessinsider_footerRead More
https://weather.com/en-IN?utm_s...mpaign=businessinsider_footerThe Weather Channel
https://weather.com/en-IN/india...ine-within-10-days?par=bi_rssReady to Roll-Out COVID-19 Vac...
https://weather.com/en-IN/india...iful-rains-in-2020?par=bi_rssIndia Experiences 8th Warmest ...
https://weather.com/en-IN/india...a-kenya-this-month?par=bi_rssMore Desert Locust Swarms to H...
https://weather.com/en-IN/india...of-winged-visitors?par=bi_rssPatna Waterbody Attracts Hundr...
https://weather.com/en-IN?utm_s...mpaign=businessInsider_footerRead More

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
27 25 2


2 images do not have Alt values.

Image URL - 27
URL ALT Text
http://b.scorecardresearch.com/p?c1=2&c2=9900186&cv=2.0&cj=1
http://b.scorecardresearch.com/p?c1=2&c2=13194393&cv=2.0&cj=1
https://www.businessinsider.in/photo/60085318/default-thumb.jpgBitcoin crosses $35,000 for th...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgDemocrats flip the Senate in a...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgIndian B2B e-commerce startup ...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgApple could cut, or raise, exe...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgOssoff and Warnock win Georgia...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgHonda Motorcycle confirms that...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgKim Kardashian is preparing to...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgToyota Fortuner 2021 launched ...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgWhatsApp will stop working if ...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgOnePlus Band India launch date...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgboAt raises over $100 million ...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgTop stocks to watch — Bajaj Fi...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgAnalysts explain why Burger Ki...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgGermany extends COVID-19 lockd...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgJPMorgan says bitcoin could ra...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgDiseases deadlier than COVID-1...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgThe company that processes pay...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgOssoff and Warnock win Georgia...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgFive asteroids are set to fly ...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgAnalysts explain why Burger Ki...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgBillionaire Jack Ma, who hasn'...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgTatas got AirAsia stake at a 2...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgIndian B2B e-commerce startup ...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgAlibaba jumps 5% after CNBC re...
https://www.businessinsider.in/photo/60085318/default-thumb.jpgWhatsApp will stop working if ...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
4 1 5


You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://businessinsider.in/css_combined/minify-1,version-346,pagename-default.cmsstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
14 2 16


You have 14 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
text/javascript
http://businessinsider.in/js_pubmatic/minify-1,version-1.cms

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.businessinsider.in/...nate/articleshow/80134658.cms
https://weather.com/en-IN/india...ine-within-10-days?par=bi_rssReady to Roll-Out COVID-19 Vac...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-5594188-22 Excellent! the website implements Google Analytics.

Links From Root Domains
60
Excellent! You do have a lot of root domains (60) linked to your site businessinsider.in.

60
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page...ww.facebook.com/pages/Business-Insider-India/419305594841863
Twitter Accounthttps://twitter.com/BiIndia
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site businessinsider.in is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,159th most visited website in the world.
446th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain businessinsider.in is the only one hosted on the server (ip : 184.30.70.96).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.30.70.96) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
9 years, 6 days old ( 1st registered on : 2012-01-12 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 317 days from today ( expires on : 2021-12-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
businessinsider.in ( 18 characters )

Domain Registrar : INRegistry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2012-01-12 2012-01-12 2021-12-01
9 years, 6 days old 9 years, 6 days ago 0 years, 317 days from today
9 years, 6 days old




Domain is going to expire in less than a year time (0 years, 317 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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