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Excellent Practice32
Improvement Could be Made10
Critical Issues to Attend9
Sep 24, 2021 12:04 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     94
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

advertising   community   courses   dog   energy   government   media   science  

Government News, Research and Events for Federal Employees -

Words count: 10    Unique Words: 10    Length: 72 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Government Executive is the leading source for news, information and analysis about the operations of the executive branch of the federal government.

Words count: 22    Length: 149 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Government News, Research and Events for Federal ...
Government Executive is the leading source for news, information and analysis about the operations of the executive branch of the federal government.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertising  agency  browser  content  cookies  data  defense  department  device  employees  executive  experience  federal  functioning  government  management  mdash  media  news  office  opt  pay  performance  personal  preferences  privacy  rdquo  report  retirement  rsquo  sale  select  september  services  set  site  sponsor  vaccine  website  work 

Top 20 Keywords
Total Terms Count: 2,989

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
cookies 55 1.84%
department 45 1.51%
management 27 0.90%
government 26 0.87%
federal 24 0.80%
site 23 0.77%
agency 21 0.70%
personal 20 0.67%
website 20 0.67%
browser 19 0.64%
mdash 18 0.60%
select 18 0.60%
september 17 0.57%
news 17 0.57%
set 16 0.54%
defense 16 0.54%
content 15 0.50%
rsquo 14 0.47%
privacy 14 0.47%
opt 13 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Federal Contractors Must Show Proof of COVID-19 Vaccination by December 8


Coronavirus Roundup: White House Works to Mitigate a Potential Shutdown’s Effect on Pandemic Response; 92% of Troops Vaccinated
Just Half of Workers at Two Critical Shipyards Are Vaccinated
Please, Let’s Put an End to the Notion of Moving Agencies Out of Washington
No, Vaccinated People Are Not ‘Just as Likely’ to Spread the Coronavirus as Unvaccinated People
How To Kickstart Your Cloud Migration Journey
Grants Management Shared Services Marketplace Set to Launch by End of 2021
GovExec Daily: The 2021 Government Hall of Famers and Teddy Award Winners
Top Democrats Announce Deal on Raising Revenue for $3.5T Package
Why Government Organizations Must Be Cloud Driven
Leading Cyber Officials Favor Fines Over Subpoenas to Enforce Incident Reporting
Bipartisan Group of Senators Pushes Agencies to Lease Excess Space to Universities, Solar Companies
Republicans Renew Efforts to End Mass Telework, Call for Hearings
Will Federal Employee Unions Challenge Biden’s Vaccine Mandate in Court?
Best Dates to Retire 2022
CISA Releases Draft Guidance for Agencies’ Transition to IPv6
How Will the Religious Exemption to the Federal Employee COVID-19 Vaccine Mandate Work?
House NDAA Includes Permanent UFO-Studying Office Within Pentagon
Racial Division, Troops’ Role in Protests Has Hurt Minority Recruiting, Air Force Says
Texas Troopers Create 'Steel Wall' of Patrol Vehicles in Del Rio as Feds Continue to Repatriate Haitians
Government Leadership at its Best: Meet the 2021 Teddy Award Winners
Marshals Service Detention Facility to Remain Temporarily Open After Union Pressure
Learn to Use Data or Risk Dying in Battle, New Army Project Teaches
Evidence Shows That, Yes, Masks Prevent COVID-19 – and Surgical Masks Are the Way to Go
GovExec Daily: Booster Shots and More Vaccine News
Feds Step In to Assist States With Unemployment Fixes


There's a lot to keep track of. Here’s today’s list of news updates and stories you may have missed.  
The sobering numbers offer a snapshot of defense contractors’ struggle to get workers vaccinated.
Disruptively relocating headquarters and the employees who work in them makes less sense than ever.
This has become a common refrain among the cautious—and it’s wrong.
Over the past year, cloud has proven instrumental in helping businesses and the federal government deliver services to constituents. For agencies looking to move their applications to the cloud, here are some key considerations.
The marketplace is getting set to launch with a suite of tools from other federal offices, like’s automated risk management tool.
GovExec Media's Tom Shoop joins the podcast to discuss The Government Hall of Fame and The Theodore Roosevelt Government Leadership Awards
The announcement comes as President Biden is trying to shore up support within his party for sweeping domestic legislation that would direct funding towards areas like education, health care and climate initiatives.
Following the Covid-19 pandemic, public sector IT strategy has reached a tipping point where agencies need to become Cloud Driven.
Incident reporting provisions are being considered as part of the annual defense bill.
Revenue generated would go to capital investments and facility maintenance.
Maximum telework has "outlived its usefulness to protect federal employees," a group of Republicans says.
Several major labor groups said they won’t, but some are leaving open the possibility.
The annual calendar showing optimal days to move on from government. 
The document covers technical requirements for using the new internet protocol, as well as security considerations for the new format.
Many may try to claim the exemption, but few are likely to receive it.
If the legislation clears the Senate as is, the new office would investigate military reports of unexplained incidents—and whether they’re linked to foreign threats.
Black interest in military service plummeted after the George Floyd protests. Can the Pentagon undo the damage?
Gov. Greg Abbott says the line of law enforcement and military vehicles is stopping migrants from crossing the Rio Grande into Del Rio, where the number of migrants camped under a bridge keeps dropping.
From introducing autonomous vehicles in the national parks to defending space, these leaders exemplify excellence.
Union is working for a permanent extension to save 300 jobs. 
Project Ridgway pushes soldiers to use—and even create—the artificial-intelligence tools that will confer military advantage.
Since the coronaviurs first began spreading around the globe, people have debated how effective masks are at preventing COVID-19. A year and a half in, what does the evidence show?
Courtney Bublé joins the podcast to discuss the latest COVID-19 news that she has been covering.
The Labor Department has deployed “tiger teams” to six state unemployment agencies, with experts looking for solutions to speed up payments and reduce fraud.
<I> (10)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.03 seconds - 1,260.57 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.40 s 0.04 s 0.04 s 0.01 s 3.03 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
38 Kb (37,817 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
38 Kb (37,817 bytes) 23 Kb (23,483 bytes) 14 Kb (14,334 bytes) 163.83 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (e**** was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 92 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
159 50 209

Too many links (209), it may be considered as spam!

Internal Links (link to pages within this domain) - 159
URL Anchor Text to Content & Benefits Voices Contractors Must Show ... & Benefits Voices Leading Through Cha... The Federal Innovat... & Benefits ... GOP... A ... De... Po... & Benefits ... GOP... A ... De... Po...$(function() { GEMG.HoverG... Roundup: White Hou... Half of Workers at Two Cr..., Let’s Put an End to th..., Vaccinated People Are Not ...$(function() { GEMG.HoverG... Daily: The 2021 Govern... Privacy Policy Privacy Policy Privacy Policy ... ... ... Content ... Content ...$(function() { GEMG.HoverG... Group of Senators P...$(function() { GEMG.HoverG... Renew Efforts to E... ... Episodes Are Offices Good For, Any... Federal Employees Should ... Dates to Retire 2022$(function() { GEMG.HoverG... Dates to Retire 2022$(function() { GEMG.HoverG... Federal Employees Should ...$(function() { GEMG.HoverG... Rules for Picking a Retir... More$(function() { GEMG.HoverG... Troopers Create 'Steel W...$(function() { GEMG.HoverG... Security Investigates...$(function() { GEMG.HoverG... Report Shows 'Deeply Troub... More$(function() { GEMG.HoverG... Still Reviewing Trump...$(function() { GEMG.HoverG... Daily: The Shutdown Wa...

External Links (link to pages on other websites) - 50
URL Anchor Text
https://pubads.g.doublec...n%3DTyped%252FBookmarked%26level%3D2 Hall of Fame content ... content ...
https://pubads.g.doublec...n%3DTyped%252FBookmarked%26level%3D3$(function() { GEMG.HoverG... To Kickstart Your Cloud Mi...$(function() { GEMG.HoverG...
https://www.nextgov.comNextgov Management Shared Servi...
https://www.route-fifty....-raising-revenue-35t-package/185591/$(function() { GEMG.HoverG...
https://www.route-fifty.comRoute Fifty
https://www.route-fifty....-raising-revenue-35t-package/185591/Top Democrats Announce Deal on...$(function() { GEMG.HoverG... Government Organizations M...$(function() { GEMG.HoverG...
https://www.nextgov.comNextgov Cyber Officials Favor ... Content ...$(function() { GEMG.HoverG...
https://pubads.g.doublec...n%3DTyped%252FBookmarked%26level%3D4 Site Site$(function() { GEMG.HoverG...
https://www.nextgov.comNextgov Releases Draft Guidance f...$(function() { GEMG.HoverG...
https://www.nextgov.comNextgov NDAA Includes Permanent ...
https://www.route-fifty....mployment-backlogs-solutions/185555/$(function() { GEMG.HoverG...
https://www.route-fifty.comRoute Fifty
https://www.route-fifty....mployment-backlogs-solutions/185555/Feds Step In to Assist States ... One Fifty

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
88 14 74

74 images do not have Alt values.

Image URL - 88
https://pubads.g.doublec...ue%26referring_domain%3DTyped%252FBookmarked%26level%3D2 Biden speaks about t... Pat Fallon, R-Texas, led ... Biden speaks in the ... Pat Fallon, R-Texas, led ... Biden speaks in the ...
https://pubads.g.doublec...ue%26referring_domain%3DTyped%252FBookmarked%26level%3D3 the TMF Procurement at Sp... for Trust Quick-Start Guide for Agenci... Cybersecurity Threats Evolv... Agencies Are Modernizing N... Business Case for IRS Tran... Security & Autonomy

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 3 3

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
101 6 107

Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (36) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 495
  Facebook Shares 1,013
  Facebook Comments 402
  Tweets 85
  LinkedIn 299

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (76/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
81 Excellent! the website has a good Child Safe Score (81/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
92,148th most visited website in the world.
22,331th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (57 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at Sweden  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 233 days old ( 1st registered on : 1996-02-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 132 days from today ( expires on : 2027-02-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info ( 11 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-02-27 2020-05-18 2027-02-27
25 years, 233 days old 1 year, 152 days ago 5 years, 132 days from today
25 years, 233 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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