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gsk.com favicon gsk.com

Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend8
Aug 1, 2022 10:33 AM

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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   festival   media   museum   science   social   university  

Title
Home | GSK

Words count: 2    Unique Words: 2    Length: 10 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
At GSK, we unite science, technology and talent to get ahead of disease together

Words count: 14    Length: 80 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home | GSK www.gsk.com/
At GSK, we unite science, technology and talent to get ahead of disease together

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

careers  close  company  contact  culture  development  disease  diversity  featured  global  gsk  health  healthcare  hiv  inclusion  innovation  investors  magazine  main  making  media  meet  menu  nbsp  news  people  price  products  professionals  reports  responsibility  rsquo  science  share  spotlight  strategy  talent  technology  twitter  working 

Top 20 Keywords
Total Terms Count: 1,419

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
gsk 56 3.95%
investors 20 1.41%
people 18 1.27%
working 15 1.06%
careers 14 0.99%
science 14 0.99%
innovation 13 0.92%
media 13 0.92%
twitter 12 0.85%
professionals 11 0.78%
company 11 0.78%
responsibility 11 0.78%
health 11 0.78%
featured 10 0.70%
healthcare 10 0.70%
meet 9 0.63%
share 9 0.63%
disease 9 0.63%
global 9 0.63%
close 9 0.63%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
19220020000236

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Company

<H2>

(9)
A new era for human health
Our strategy
Discover how we're getting ahead
How we help people thrive 
Outstanding people
In the spotlight
London
NYSE
GSK on social

<H3>

(22)
We make innovative vaccines and specialty medicines to prevent and treat disease. Our R&D focuses on the science of the immune system, human genetics and advanced technologies.
Unlocking the power of the immune system to get ahead of hepatitis B
Tackling tomorrow’s health challenges today
How vaccine science can help tackle antimicrobial resistance
The 40 year fight against HIV
How the next generation of immuno-oncology could help us get ahead of cancer
1.4 million reasons to get ahead of gynaecologic cancers
Digital twin: using advanced technology to accelerate vaccine development
What if remission were the target of lupus care?
Synthetic Lethality: accelerating precision cancer treatments
Tech for T-cells single cell RNA seq measures shifts in immune cells to pinpoint causes of disease
Culture
Growth
Diversity, equity and inclusion
Wellbeing
INVESTORS
MEDIA
INVESTORS
Share price at 01 August 2022 16:45
Share price at 01 August 2022 13:14
INVESTORS
<H6>
(2)
Behind the science
Life at GSK
<STRONG> (2)1,693.80
41.97


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
18.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.47 seconds - 529.53 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
35.55 s 0.28 s 0.25 s 0.07 s 19.91 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
249 Kb (248,878 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
249 Kb (248,878 bytes) 11 Kb (11,477 bytes) 237 Kb (237,401 bytes) 4.83 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
5 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.gsk.com:443/en-gb/ and http://gsk.com are resolved to the same url :https://www.gsk.com:443/en-gb/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
254 58 312


Too many links (312), it may be considered as spam!

Internal Links (link to pages within this domain) - 254
URL Anchor Text
http://gsk.com/#main-contentSkip to Content
http://gsk.com/#header-searchSkip to Search
http://gsk.com/en-gb/GSK logo linking to the homepa...
http://gsk.com/en-gb/locations/Change location
http://gsk.com/en-gb/contact-us/Contact us
http://gsk.com/en-gb/search/Search
http://gsk.com/#
http://gsk.com/en-gb/behind-the-science-magazine/Behind the science magazine
http://gsk.com/en-gb/behind-the-science-magazine/Behind the science magazine
http://gsk.com/en-gb/behind-the-science-magazine/Behind the science magazine
http://gsk.com/en-gb/company/Company
http://gsk.com/en-gb/company/Company
http://gsk.com/en-gb/company/Company
http://gsk.com/en-gb/company/purpose-strategy-and-culture/Purpose, strategy and culture
http://gsk.com/en-gb/company/outstanding-people/Outstanding people
http://gsk.com/en-gb/company/outstanding-people/Outstanding people
http://gsk.com/en-gb...any/outstanding-people/working-together/Working together
http://gsk.com/en-gb...ny/outstanding-people/thriving-together/Thriving together
http://gsk.com/en-gb...tanding-people/innovating-together-2022/Innovating together 2022
http://gsk.com/en-gb...tanding-people/innovating-together-2021/Innovating together 2021
http://gsk.com/en-gb/company/gsk-at-a-glance/GSK at a glance
http://gsk.com/en-gb/company/history-and-heritage/History and heritage
http://gsk.com/en-gb.../board-of-directors-and-leadership-team/Board of directors and leaders...
http://gsk.com/en-gb/company/board-information/Board information
http://gsk.com/en-gb/company/policy-positions/Policy positions
http://gsk.com/en-gb/company/governance/Governance
http://gsk.com/en-gb/company/governance/Governance
http://gsk.com/en-gb/company/governance/committees/Committees
http://gsk.com/en-gb/company/governance/shareholders/Shareholders
http://gsk.com/en-gb...pany/governance/sarbanes-oxley-act-2002/Sarbanes-Oxley Act 2002
http://gsk.com/en-gb/company/governance/compliance/Compliance
http://gsk.com/en-gb/company/codes-standards-and-reports/Codes, standards and reports
http://gsk.com/en-gb/company/purpose-strategy-and-culture/FEATURED SECTION ...
http://gsk.com/en-gb/company/outstanding-people/FEATURED SECTION ...
http://gsk.com/en-gb/innovation/Innovation
http://gsk.com/en-gb/innovation/Innovation
http://gsk.com/en-gb/innovation/Innovation
http://gsk.com/en-gb...ation/research-and-development-approach/Research and development appro...
http://gsk.com/en-gb/innovation/pipeline/Pipeline
http://gsk.com/en-gb/innovation/therapeutic-areas/Therapeutic areas
http://gsk.com/en-gb/innovation/therapeutic-areas/Therapeutic areas
http://gsk.com/en-gb...n/therapeutic-areas/infectious-diseases/Infectious diseases
http://gsk.com/en-gb/innovation/therapeutic-areas/hiv/HIV
http://gsk.com/en-gb/innovation/therapeutic-areas/oncology/Oncology
http://gsk.com/en-gb...innovation/therapeutic-areas/immunology/Immunology
http://gsk.com/en-gb...on/therapeutic-areas/opportunity-driven/Opportunity-driven
http://gsk.com/en-gb/innovation/technologies/Technologies
http://gsk.com/en-gb/innovation/trials/Clinical trials at GSK
http://gsk.com/en-gb/innovation/trials/Clinical trials at GSK
http://gsk.com/en-gb/innovation/trials/compassionate-use/Compassionate use
http://gsk.com/en-gb/innovation/trials/data-transparency/Data transparency
http://gsk.com/en-gb...ion/trials/diversity-in-clinical-trials/Diversity in clinical trials
http://gsk.com/en-gb/innovation/partnerships/Partnering with GSK
http://gsk.com/en-gb/innovation/partnerships/Partnering with GSK
http://gsk.com/en-gb...novation/partnerships/supported-studies/Supported studies
http://gsk.com/en-gb/innovation/rd-locations/R&D locations
http://gsk.com/en-gb/behind-the-science-magazine/SPOTLIGHT ON ...
http://gsk.com/en-gb/innovation/therapeutic-areas/oncology/FEATURED SECTION ...
http://gsk.com/en-gb/products/Products
http://gsk.com/en-gb/products/Products
http://gsk.com/en-gb/products/Products
http://gsk.com/en-gb/products/our-product-areas/Our product areas
http://gsk.com/en-gb/products/products-a-z/Products A-Z
http://gsk.com/en-gb/innovation/SPOTLIGHT ON ...
http://gsk.com/en-gb/responsibility/Responsibility
http://gsk.com/en-gb/responsibility/Responsibility
http://gsk.com/en-gb/responsibility/Responsibility
http://gsk.com/en-gb/responsibility/pricing-and-access/Pricing and access
http://gsk.com/en-gb...ility/global-health-and-health-security/Global health and health secur...
http://gsk.com/en-gb...ility/global-health-and-health-security/Global health and health secur...
http://gsk.com/en-gb...ealth-and-health-security/global-health/Global health
http://gsk.com/en-gb...lth-and-health-security/health-security/Health security
http://gsk.com/en-gb...ity/using-our-science-for-global-health/Using our science for global h...
http://gsk.com/en-gb...security/improving-access-to-healthcare/Improving access to healthcare
http://gsk.com/en-gb...sibility/diversity-equity-and-inclusion/Diversity, equity and inclusio...
http://gsk.com/en-gb...onsibility/environmental-sustainability/Environmental sustainability
http://gsk.com/en-gb...onsibility/environmental-sustainability/Environmental sustainability
http://gsk.com/en-gb...ty/environmental-sustainability/climate/Climate
http://gsk.com/en-gb...lity/environmental-sustainability/water/Water
http://gsk.com/en-gb...ntal-sustainability/materials-and-waste/Materials and waste
http://gsk.com/en-gb...vironmental-sustainability/biodiversity/Biodiversity
http://gsk.com/en-gb/responsibility/product-governance/Product governance
http://gsk.com/en-gb/responsibility/ethical-standards/Ethical standards
http://gsk.com/en-gb/responsibility/ethical-standards/Ethical standards
http://gsk.com/en-gb...al-standards/working-with-third-parties/Working with third parties
http://gsk.com/en-gb...ards/public-policy-and-patient-advocacy/Public policy and patient advo...
http://gsk.com/en-gb...sibility/ethical-standards/human-rights/Human rights
http://gsk.com/en-gb...bility/ethical-standards/use-of-animals/Use of animals
http://gsk.com/en-gb.../engaging-with-healthcare-professionals/Engaging with healthcare profe...
http://gsk.com/en-gb...ility/charitable-partnerships-in-the-uk/Charitable partnerships in the...
http://gsk.com/en-gb/responsibility/esg-resources/ESG resources
http://gsk.com/en-gb/responsibility/esg-resources/ESG resources
http://gsk.com/en-gb...ility/esg-resources/esg-reports-archive/ESG Reports archive
http://gsk.com/en-gb...sibility/diversity-equity-and-inclusion/FEATURED SECTION ...
http://gsk.com/en-gb/company/policy-positions/SPOTLIGHT ON ...
http://gsk.com/en-gb/investors/Investors
http://gsk.com/en-gb/investors/Investors
http://gsk.com/en-gb/investors/Investors
http://gsk.com/en-gb/investors/why-invest-in-gsk/Why invest in GSK?
http://gsk.com/en-gb/investors/quarterly-results/Quarterly results
...

External Links (link to pages on other websites) - 58
URL Anchor Text
https://www.gskpro.comHealthcare professionalsHealth...
https://gskpro.comFEATURED WEBSITE ...
https://www.gskpro.comHealthcare professionalsHealth...
https://twitter.com/hashtag/News?src=hash#News
https://twitter.com/hashtag/Investors?src=hash#Investors
https://twitter.com/hashtag/Media?src=hash#Media
https://twitter.com/ViiVHC@ViiVHC
https://twitter.com/hashtag/AIDS2022?src=hash#AIDS2022
https://t.co/Abj4pdMNcWgsk.to/3JaybAe
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/News?src=hash#News
https://twitter.com/hashtag/Investors?src=hash#Investors
https://twitter.com/hashtag/Media?src=hash#Media
https://t.co/oVekeUb0z6gsk.to/3voUvk6
https://twitter.com/hashtag/AIDS2022?src=hash#AIDS2022
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/hepatitisB?src=hash#hepatitisB
https://twitter.com/hashtag/WorldHepatitisDay?src=hash#WorldHepatitisDay
https://twitter.com/hashtag/Hepcantwait?src=hash#Hepcantwait
https://t.co/aonS2dFXQUtwitter.com/gsk/status/155…
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/News?src=hash#News
https://twitter.com/hashtag/investors?src=hash#investors
https://twitter.com/hashtag/media?src=hash#media
https://twitter.com/EU_Commission@EU_Commission
https://twitter.com/BARDA@BARDA
https://twitter.com/WHO@WHO
https://twitter.com/Canada@Canada
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/HepatitisB?src=hash#HepatitisB
https://twitter.com/hashtag/hepatitis?src=hash#hepatitis
https://twitter.com/hashtag/Hepcantwait?src=hash#Hepcantwait
https://twitter.com/hashtag/WorldHepatitisDay?src=hash#WorldHepatitisDay
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/WorldHepatitisDay?src=hash#WorldHepatitisDay
https://twitter.com/hashtag/HepatitisB?src=hash#HepatitisB
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/Investors?src=hash#Investors
https://twitter.com/hashtag/Media?src=hash#Media
https://t.co/bo0qaoDPNYgsk.to/3J8Gz38
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/Investors?src=hash#Investors
https://twitter.com/hashtag/Media?src=hash#Media
https://twitter.com/GSKTwitter ...
https://t.co/ORBaNY8JvIgsk.com
https://twitter.com/GSKTwitter ...
https://twitter.com/hashtag/Investors?src=hash#Investors
https://t.co/ORBaNY8JvIgsk.com
https://twitter.com/GSKTwitter ...
https://www.gskpro.comGSKPro for healthcare professi...
https://www.gsk-studyregister.com/en/GSK study register
https://viivhealthcare.com/ViiV Healthcare
https://gsk.i-sight.com/landing-page/GSK Speak up
https://www.facebook.com/GSKfacebook
http://twitter.com/GSKtwitter
http://www.youtube.com/GSKyoutube
http://www.linkedin.com/company/glaxosmithklinelinkedin
https://www.instagram.com/gsk/instagram

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
42 33 9


9 images do not have Alt values.

Image URL - 42
URL ALT Text
http://gsk.com/media...na_science.jpg?mode=stretch&width=329&height=185&bgcolor=fffDNA science image
http://gsk.com/media...nicola_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fffOutstanding people
http://gsk.com/media...cience_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fffBehind the science
http://gsk.com/media...1280x720px.jpg?mode=stretch&width=329&height=185&bgcolor=fffImmuno Oncology science image
http://gsk.com/media...5_hess_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fff
http://gsk.com/media...e_orange-1.jpg?mode=stretch&width=329&height=185&bgcolor=fffTwo scientists on orange backg...
http://gsk.com/media...3_hess_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fff
http://gsk.com/media...b-size_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fff
http://gsk.com/media..._hess_nav.jpeg?mode=stretch&width=329&height=185&bgcolor=fff
http://gsk.com/media...c_14_hess.jpeg?mode=stretch&width=329&height=185&bgcolor=fff
http://gsk.com/media...cience_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fffBehind the science
http://gsk.com/media...1280x720px.jpg?mode=stretch&width=329&height=185&bgcolor=fffCOVID virus cell cross section
http://gsk.com/media...nicola_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fffOutstanding people
http://gsk.com/media...3_hess_nav.jpg?mode=stretch&width=329&height=185&bgcolor=fff
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922890000000R&D scientist walking through ...
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922890000000
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922900000000GSK quality lab operator engag...
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922890000000
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133003807320000000Nextgen Header
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922890000000Scientist inspecting vial
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922900000000Lab worker adjusting glasses
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922900000000GSK quality lab team members c...
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=132983977300000000
http://gsk.com/media...=crop&quality=90&width=300&height=375&rnd=133020922900000000UK data centre at Stevenage - ...
http://gsk.com/media...=crop&quality=90&width=640&height=512&rnd=133002107090000000Studio portrait - light backgr...
http://gsk.com/media...=crop&quality=90&width=640&height=512&rnd=133003731570000000Man smiling
http://gsk.com/media...=crop&quality=90&width=640&height=512&rnd=133003731730000000Man smiling
http://gsk.com/media...=crop&quality=90&width=640&height=512&rnd=133003729830000000Scientists conversing over ske...
http://gsk.com/assets/img/pinch-white-bg.svgicon
http://gsk.com/media/8912/mugdha-1280.jpgMugdha 1280
http://gsk.com/media/8826/gsk_precisionpoint_1280x720_trust_tim.jpgGSK Precisionpoint 1280X720 Tr...
http://gsk.com/media/8824/gsk_precisionpoint_1280x720_trust_fiona.jpgGSK Precisionpoint 1280X720 Tr...
http://gsk.com/media/8823/gsk_precisionpoint_1280x720_trust_andy.jpgGSK Precisionpoint 1280X720 Tr...
http://gsk.com/media/8818/gsk_twist_small_1280x720_employee_alison.jpgGSK Twist Small 1280X720 Emplo...
http://gsk.com/media/8914/pal-1280.jpgPal 1280
https://pbs.twimg.com/media/FYw_EItXEAEN0o0.jpgGSK Twitter feed
https://pbs.twimg.com/media/FYwlMr1VUAI1Kyk.jpgGSK Twitter feed
https://pbs.twimg.co...ify_video_thumb/1552564518143901697/img/kxC6JuvIiuwClLiE.jpgGSK Twitter feed
https://pbs.twimg.com/media/FYrp1mzWYAA_KV2.jpgGSK Twitter feed
https://pbs.twimg.com/media/FYrMVySWIAM7DdV.jpgGSK Twitter feed
https://pbs.twimg.com/media/FYqjFGnXEAAQE-X.jpgGSK Twitter feed
http://gsk.com/assets/img/back-to-to-arrow.svgBack to top


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 1 2


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://gsk.com/assets/css/styles.css?v=1507259201stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
4 1 5


You have 4 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL Type
http://gsk.com/assets/js/scripts.js?v=1507259201text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://gsk.com/en-gb/media/press-releases/SPOTLIGHT ON ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
51
Excellent! You do have a lot of root domains (51) linked to your site gsk.com.

51
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,050
  Facebook Shares 1,321
  Facebook Comments 403
  Tweets 8
  LinkedIn 209

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/GSK
Twitter Accounthttps://twitter.com/hashtag/News?src=hash
Google+ PageNot Found


Trustworthiness
87

Excellent! the website has a good Trustworthiness Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site gsk.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
19,316th most visited website in the world.
10,548th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - gsk.com) hosted on the same server as gsk.com (ip : 34.117.83.221).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 34.117.83.221) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 3 days old ( 1st registered on : 1998-08-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
-1 years, -5 days from today ( expires on : 2022-08-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]



Domain Info
gsk.com ( 7 characters )

Domain Registrar : SafeNames Ltd.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-08-07 1998-08-07 2022-08-05
24 years, 3 days old 24 years, 3 days ago -1 years, -5 days from today
24 years, 3 days old


Domain Name Servers used by gsk.com
DNS Name IP Address
ns-1439.awsdns-51.org205.251.197.159
ns-2004.awsdns-58.co.uk205.251.199.212
ns-500.awsdns-62.com205.251.193.244
ns-650.awsdns-17.net205.251.194.138


Domain is going to expire in less than a year time (-1 years, -5 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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