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Excellent Practice35
Improvement Could be Made7
Critical Issues to Attend9
Jun 1, 2023 07:53 PM

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Recommended Actions

  • Set meta keywords.
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  • Create and add a robots.txt for your site.
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  • Move the 88 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Remove some content and reduce the size of your page, make it within 30k-150k bytes.
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   multimedia   pictures   stories   television   video  

News, sport and opinion from the Guardian's US edition | The Guardian

Words count: 11    Unique Words: 11    Length: 69 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

Words count: 19    Length: 128 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
News, sport and opinion from the Guardian's US edition ...
Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accused  air  city  deal  death  debt  edition  falls  family  fight  finals  game  guardian  heat  insider  killed  live  love  lsquo  ndash  news  newsletters  nuggets  opinion  partner  passed  people  play  president  republicans  rsquo  sign  soccer  sport  trump  ukraine  video  woman  work  year 

Top 20 Keywords
Total Terms Count: 3,578

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 106 2.96%
lsquo 39 1.09%
news 25 0.70%
guardian 22 0.61%
ndash 15 0.42%
work 14 0.39%
edition 13 0.36%
killed 12 0.34%
trump 11 0.31%
family 11 0.31%
heat 11 0.31%
year 11 0.31%
fight 10 0.28%
live 10 0.28%
game 10 0.28%
opinion 10 0.28%
president 10 0.28%
people 10 0.28%
woman 10 0.28%
republicans 9 0.25%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


News, sport and opinion from the Guardian's US edition


Palette styles new do not delete
In depth
Ukraine invasion
newsletter treat
Wordiply thrasher
Climate crisis
Across the country
Around the world
First Thing email newsletter
Today in Focus
Podcast Is Manchester City’s dominance of English football fair?
Listen to previous episodes
In pictures
Contact the Guardian


Debt ceiling Senate begins voting on bill to avert disastrous default
Russia Anti-Putin partisans shell town four miles from Ukraine border
Joe Biden President trips and falls at Air Force Academy graduation ceremony
US military Air force drone controlled by AI killed its operator during simulated test
Elon Musk Tesla chief accused of insider trading in Dogecoin lawsuit
Bill Cosby Actor is accused of drugging and sexually assaulting woman in 1969
Iowa building collapse Engineer’s report indicated risk of imminent crumbling
Taiwan hails ‘comprehensive’ trade deal with US as China issues warning
NBA finals Imperious Jokić shines as Nuggets take Game 1 from Heat
Fox News Network to host Trump town hall in key test for beleaguered network
Bruno Pereira and Dom Phillips were killed in the Amazon A year on, their Indigenous allies risk death to carry on the work
Elon Musk Twitter and Tesla’s interests at odds in quiet China visit
Analysis Apostle of bipartisanship: why US debt ceiling deal was a victory for Joe Biden
‘It looked like Chauvin would get away with it’ Minnesota's top attorney on how he won justice for George Floyd’s family
‘Insidious organization’ A reality TV family and the dangers of fundamentalism
Leading questions My partner and I are about to move to my home country. What’s the best approach?
The long read The backlash: how slavery research came under fire
Dogs Why do they eat grass? And when is it not safe for them?
Salman Rushdie Author to write a book about being stabbed on stage
Drugs, murder and Natasha Lyonne How 2023’s most wildly entertaining TV is all about female private eyes
Kitty confidential Thirteen secret signals all cat owners need to know – from a quivering tail to aeroplane ears
Lucinda Williams ‘I hated the way major labels made my music sound’
At a glance What we know on day 464 of the invasion
Volodymyr Zelenskiy President hails ‘powerful support’ for Ukraine at Moldova summit
Kyiv strikes Three die in early morning attack by Russia
Alexander Lebedev Ukrainian sanctions on media tycoon revealed
One year after their deaths, Bruno and Dom's work must go on
Republicans love to make up fake crises. Here are five of the biggest
Elizabeth Holmes’ big con deserved prison time – so why do I feel sorry for her?
Gay and trans people deserve to live without persecution in the US. Why is that so hard?
Boris Johnson’s messages are just the start of it: the UK government is run on WhatsApp
The debt ceiling fight was never about debt. It was about Republican power
NBA finals Imperious Jokić shines as Nuggets take Game 1 from Heat
MLS Beckham makes ‘tough decision’ as he sacks Neville at Inter Miami
UK soccer must finally take a stand against antisemitism
Mourinho fights the bad fight and ends up losing
Champions League Final referee ‘spoke at event with far-right leader’
Formula One Red Bull could be first team to win every race, says Verstappen
Canada Soccer Critics say ‘absolutely no change’ despite scandals
Play the Guardian's new daily word game and share your score with your friends
The age of extinction How disinfecting an old US mineshaft saved a colony of little brown bats
Oceans Here’s proof fishing bans leave plenty to eat, says study of Mexico marine park
Water The farmers dealing with shortages even before historic Colorado River deal
Weatherwatch Foggy future for Arctic shipping as sea ice melts
Exclusive Distrust inside Trump legal team led to top lawyer’s departure
Meta Company threatens to pull news content in California if law to pay publishers passes
Iowa Rescuers amputated woman’s leg to pull her from building collapse
Supreme court Ruling makes it easier for companies to sue striking workers
JP Morgan Jamie Dimon claims he had never heard of Epstein before arrest
Robert F Kennedy Jr Conspiracy theorist and Democrat says he has ‘conversations with dead people’
E Jean Carroll Trump accuser writes romance novel with ex-president’s niece
‘Trump Bucks’ Websites taken down after buyers fall for fake currency
New York Upstate village’s cherished swan stolen and eaten by three teens
New York Doctor accused of using own sperm to impregnate patients dies in air crash
Malta Woman charged in court for having abortion
Wildfires Fears extreme heat and strong winds could worsen Nova Scotia fires
Israel Woman in coma becomes 16th victim of 2001 suicide bombing
British Airways US fines airline $1.1m for ‘failing to refund’ Covid cancellations
Jordan Crown prince cements status with glitzy wedding to Saudi architect
Dom Phillips and Bruno Pereira Last images found on recovered phone
Norway Commission exposes injustices against Indigenous people
Japan Sonic the Hedgehog co-creator may face jail over alleged insider trading
Brexit Decision will be known as ‘historic economic error’, says former US treasury secretary
Everest Nepali sherpa saves climber in rare ‘death zone’ rescue
Billy Joel Singer-songwriter to end Madison Square Garden residency in 2024
Bruce Willis Actor’s daughter says family ascribed his dementia to ‘Hollywood hearing loss’
From The Shining to Carrie Our writers pick their favourite Stephen King movies
Acting, sexiness and late babies: why Pacino v De Niro is the daddy of all rivalries
Ranked Elizabeth Taylor’s 20 best performances
The Handmaid’s Tale Trump election reframed TV version of book, says Atwood
Ask Anita My partner is kind, affectionate and emotionally open. I want to break up with him
How we met Everyone thought we were dating. It’s rare for two men to be so close
Travel I’ve come to love Chișinău: my home city in Moldova deserves the spotlight
Thursday quiz Stolen cupcakes, strange space things and a sudden holiday
‘A friend said it gave them hope’ Four ways to find love – without the apps
A moment that changed me I lost sight of who I was. A bipolar diagnosis brought me back
'None of the Muslim kids can eat' How Illinois changed the law to provide halal and kosher meals to schoolchildren
Ben Roberts-Smith The murders and war crimes at the heart of a seismic defamation battle
Year’s best graduation speeches To the class of 2023, I say three words: you poor bastards
UK politics Covid inquiry v Cabinet Office: who is ahead now deadline has passed?
Work What US job will shrink the most in the next decade?
Revealed How a Mexican state siphoned off millions – and a reporter risked her life to expose it
Murdered protecting the Amazon Remembering Bruno Pereira and Dom Phillips
China Jet's encounter with US surveillance aircraft over South China Sea
Therapy for the lads My mission to help men cope in a cost of living crisis
Russia Wagner group boss says its forces are leaving Bakhmut to Russian military
Protests, ports and patriotic shoes Thursday’s best photos
New York Manhattanhenge sunset lights up sky
Modern Britain Kiss fans, Poundland and Grenfell Tower
Burning ambition The life of an artisanal charcoal maker
Merry across the Mersey Tom Wood’s visions of Liverpool
Cannes film festival The best red carpet looks part two
Republican senator says ‘I don’t want reality’ in hearing on race and education
Biden trips and falls at Air Force Academy graduation ceremony
Kitty confidential: 13 secret signals all cat owners need to know – from a quivering tail to aeroplane ears
Badly behaved theatregoers: ‘A woman urinated in a stairwell adjacent to where we were sitting’
Socialite Jasmine Hartin fined after killing Belize police officer
Republicans love to make up fake crises. Here are five of the biggest
US military drone controlled by AI killed its operator during simulated test
My partner is kind, affectionate and emotionally open. I want to break up with him
Anti-Putin partisans shell Russian town four miles from Ukraine border


Alessandra Sampaio My husband was killed for exposing the Amazon’s plunder. But his work lives on
Alessandra Sampaio My husband was killed for exposing the Amazon’s plunder. But his work lives on
Experts' predictions Nuggets or Heat? Our writers share their picks
Experts' predictions Nuggets or Heat? Our writers share their picks
<B> (1)Privacy Notice:
<I> (8)
<STRONG> (2)Eleanor Gordon-Smith
Rolling report:

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.37 seconds - 431.13 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
22.79 s 0.18 s 0.16 s 0.04 s 12.76 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
160 Kb (159,517 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
160 Kb (159,517 bytes) 26 Kb (26,204 bytes) 133 Kb (133,313 bytes) 19.66 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
88 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
10 376 386

Too many links (386), it may be considered as spam!

Internal Links (link to pages within this domain) - 10
URL Anchor Text to main content up to the US opinion emai... privacy policy but Washington viewed Most viewed viewed Across the guardia... up for our email to top

External Links (link to pages on other websites) - 376
URL Anchor Text
https://support.theguardian...ntId%22:%22header_print_cta%22%7DPrint subscriptions
https://profile.theguardian...ponentId%3Dguardian_signin_headerSign in
https://manage.theguardian.comAccount overview & marketing privacy out
https://jobs.theguardian.comSearch jobs to the US edit... to the UK edit... to the Austral... to the Interna... Guardian - Back to home news news politics for democracy Guardian view videos & design & radio & sex & garden & fitness
https://support.theguardian...ide_menu_support_contribute%22%7DSupport us
https://support.theguardian...d%22:%22mobilenav_print_cta%22%7DPrint subscriptions to the ... to the ... to the ...
https://jobs.theguardian.comSearch jobs
https://theguardian.newspapers.comDigital Archive Puzzles app Licensing Guardian app the Guardian Weekly
https://jobs.theguardian.comSearch jobs
https://theguardian.newspapers.comDigital Archive Puzzles app Licensing Politics for democracy ceiling S... begins voting on bill t... Anti-Pu...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
79 4 75

75 images do not have Alt values.

Image URL - 79
URL ALT Text White House composition Guardian Newsletters image for documentary

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
9 3 12

You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
12 0 12

You have 12 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 0
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page soccer must finally take a ...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-78705427-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (564) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 896
  Facebook Shares 3,523
  Facebook Comments 450
  Tweets 776
  LinkedIn 12,000

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (94/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
66,120th most visited website in the world.
24,843th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 -, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 14 days from today ( expires on : 2023-06-16 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 14 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2022-09-13 2023-06-16
unknown old 0 years, 261 days ago 0 years, 14 days from today
unknown old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 14 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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