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Excellent Practice33
Improvement Could be Made6
Critical Issues to Attend11
Dec 2, 2023 10:03 AM

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Home | Daily Mail Online

Words count: 4    Unique Words: 4    Length: 24 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
MailOnline - get the latest breaking news, celebrity photos, viral videos, science & tech news, and top stories from MailOnline and the Daily Mail newspaper.

Words count: 24    Length: 157 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home | Daily Mail Online
MailOnline - get the latest breaking news, celebrity photos, viral videos, science & tech news, and top stories from MailOnline and the Daily Mail ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accused  attend  beyonce  black  book  city  claims  comments  couple  daughter  day  death  dress  exclusive  family  fans  film  husband  joins  life  london  love  model  nbsp  omid  premiere  puts  red  reveals  royal  shares  star  swift  taylor  time  video  wife  woman  year  york 

Top 20 Keywords
Total Terms Count: 13,949

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
shares 93 0.67%
comments 90 0.65%
reveals 85 0.61%
star 79 0.57%
year 52 0.37%
video 51 0.37%
nbsp 48 0.34%
film 47 0.34%
royal 34 0.24%
black 33 0.24%
claims 30 0.22%
exclusive 29 0.21%
london 28 0.20%
time 28 0.20%
taylor 24 0.17%
red 24 0.17%
fans 24 0.17%
dress 23 0.16%
family 22 0.16%
book 22 0.16%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




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<STRONG> (323)Saturday, Dec 2nd 2023
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Michelle Pfeiffer smiles through the pain as she shows off a fresh BLACK EYE after playing a game of pickleball
Glee actors reunite to honor their late co-star Naya Rivera... three years after her death by drowning
REBECCA ENGLISH: King Charles will be forced to ruminate on how he plans to address yet another Sussex-shape storm cloud on his horizon
New action movie is dubbed 'one of the greatest films of the year' as it scores 96% Rotten Tomatoes rating
Jeannie Mai hints ex Jeezy cheated on her as she cites their pre-nuptial agreement in divorce petition response
Jamie Foxx's 'fearful' sexual assault accuser pleads for 'identity to remain hidden' in lawsuit - after star denied claims he 'rubbed her breasts'
Paris Hilton coos over celebratory gift Kim Kardashian and Kris Jenner sent her after birth of daughter London
Hilary Farr EXITS Love It Or List It after 19 seasons on the popular DIY show: 'It's time for me to move on and meet new challenges'
Felicity Huffman finally speaks out about admissions scandal after 11 day prison stunt for bribing daughter's way into college
Former Finnish PM Sanna, 38, sports Steve Jobs-inspired sweater at startup event (but pairs the look with shorts and knee high boots)
Keke Palmer requests to move restraining order hearing with ex Darius Jackson so pair can resolve custody issues 'privately' - after explosive abuse claims
Bruce Springsteen's drummer Max Weinberg sues Florida garage for $375,000, claiming it stole $125,000 from him while restoring 1957 Mercedes roadster
Margot Robbie of Barbie and Cillian Murphy of Oppenheimer prove Barbenheimer is still alive as they are set to interview each other for Variety
Meet the OTHER Kelce couple: Inside the humble life of Eagles star Jason, his fame-shy wife Kylie and their three adorable kids 
Carrie Underwood shares rare images of her sons Isaiah and Jacob on Christmas tree ornaments inside her Nashville mansion
Bradley Cooper wraps a friendly arm around Maestro co-star Carey Mulligan as they attend star-studded lunch in honor of their new film
Julia Roberts reveals what iconic '90s movie Pretty Woman was REALLY meant to be about - and lets slip the movie's original name and intended ending
Victoria Beckham, 49, puts on a VERY leggy display in a tiny black mini dress and $120 VB tights - after her fashion brand finally started making a profit

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
x-default Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.91 seconds - 283.62 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
36.87 s 0.29 s 0.26 s 0.07 s 20.65 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
258 Kb (258,095 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
258 Kb (258,095 bytes) 101 Kb (100,930 bytes) 157 Kb (157,165 bytes) 64.22 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
120 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (f*********** was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 18 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 16 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
788 8 796

Too many links (796), it may be considered as spam!

Internal Links (link to pages within this domain) - 788
URL Anchor Text News Biden Trump Charles III Harry Markle Profile Policy 57°F 4PM 55°F 5-Day Forec... 'He came home ... comments video Nardo Wick crew members - ... comments videos'I can't get it out of my head... comments video reveals how he spirale... producer's cause of d... shows off her VERY slim f..., 77, reveals why she fell... and Oprah lead stars at... risks losing $1 BILLION ... reveals how he spirale... producer's cause of d... shows off her VERY slim f..., 77, reveals why she fell... and Oprah lead stars at... risks losing $1 BILLION ... reveals how he spirale... producer's cause of d... shows off her VERY slim f..., 77, reveals why she fell... and Oprah lead stars at... risks losing $1 BILLION ... the fake artwork scam: ... comments video producer Kevin Turen'... comments videos shares Euphoria p... hacker reveals th... comments videos safety Jamal Adams is... comments accused of kidnapping h... comments of unidentified woman, 24... comment Body of unident... reveals the five... comments I'm a dermatolo... Santos UNLEASHES on for... comments video Ackman slams Harvard pres... comments shares Bill Ackman... it the flu, Covid or just a... comments'I want justice': Man who accu...

External Links (link to pages on other websites) - 8
URL Anchor Text on Sunday is Money media Team with us with Us

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
442 47 395

395 images do not have Alt values.

Image URL - 442
URL ALT Text US - news, sport, c... Daily Mail News Tips Santos UNLEASHES on for... who accused Powerball winn... star Steve-O reveals h... monster prostitute serial ... dark side of Roald Dahl's ... plunged back into hell: H... for the royal letter leak... Trump will be BIG gover... billionaire Jeff Bezos ... baby has THREE co-parents ... recruiter, 36, is being... home with star quality: New ..., 77, reveals how her 37-y... map reveals the 16...
......'s at stake for Brand Didd... Holmes and Amy Robach atten... leaning tower of Bologna i...'World's sexiest footballer' A... created the greatest ... who is 37-years-you... logo logo logo logo Island logo logo regulation logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 15 17

Too many (15) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 15
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
56 11 67

Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (1,609) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 9,819
  Facebook Shares 37,491
  Facebook Comments 14,924
  Tweets 21
  LinkedIn 528

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
198th most visited website in the world.
96th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
4 years, 197 days from today ( expires on : 2028-06-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info ( 15 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2019-02-15 2028-06-17
unknown old 4 years, 290 days ago 4 years, 197 days from today
unknown old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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