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Excellent Practice30
Improvement Could be Made11
Critical Issues to Attend8
Sep 9, 2020 08:50 AM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 571 inline css components to an external style sheet file.
  • Remove the 4 plain text email addresses from your page.
  • Make your site more secure by using HTTPS instead of HTTP.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     128
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Detailed Reviews

Related Category
Most related categories of this website.

Daily Mirror - Sri Lanka Latest Breaking News and Headlines

Words count: 9    Unique Words: 9    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description – Sri Lanka 24 Hours Online Breaking News : News, Politics, Video, Finance, Business, Sports, Entertainment, Travel.

Words count: 16    Length: 135 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Daily Mirror - Sri Lanka Latest Breaking News and ... – Sri Lanka 24 Hours Online Breaking News : News, Politics, Video, Finance, Business, Sports, Entertainment, Travel.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
sri lanka news , dailymirror , daily mirror , , news , breaking news , sports , finance , entertainment , sri lanka , lanka , sri lanka news , lanka news , sri lanka cricket , sri lanka breaking news , gossip , nepal earthquake , exchange rates

Words count: 34    Length: 259 characters    keyword phrases count : 18

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:39% (7/18)
dailymirror 0   (0%)
news 0   (0%)
sports 0   (0%)
finance 0   (0%)
entertainment 0   (0%)
lanka 0   (0%)
gossip 0   (0%)
2 words:39% (7/18)
daily mirror 0   (0%) 0   (0%)
breaking news 0   (0%)
sri lanka 0   (0%)
lanka news 0   (0%)
nepal earthquake 0   (0%)
exchange rates 0   (0%)
3 words:17% (3/18)
sri lanka news 0   (0%)
sri lanka news 0   (0%)
sri lanka cricket 0   (0%)
4 words:6% (1/18)
sri lanka breaking news 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertising  arrests  attacks  aug  breaking  budget  covid  daily  dailymirror  death  drug  easter  govt  group  headlines  hours  jul  lanka  lankadeepa  making  mirror  national  news  officer  oil  online  paper  police  prisons  promoting  rsquo  sentenced  sep  sri  sunday  tanker  tea  today  video  years 

Top 20 Keywords
Total Terms Count: 2,052

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
sep 55 2.68%
news 42 2.05%
lanka 28 1.36%
sri 26 1.27%
rsquo 19 0.93%
hours 17 0.83%
tea 16 0.78%
prisons 13 0.63%
mirror 12 0.58%
death 11 0.54%
aug 11 0.54%
daily 11 0.54%
national 11 0.54%
officer 11 0.54%
drug 10 0.49%
promoting 10 0.49%
sunday 10 0.49%
oil 8 0.39%
police 8 0.39%
online 8 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Hi!! TV


Clearing Kelaniya Estuary
Daily News Round-up | 09.09.2020
Tense situ. at Atalugama during cannabis raid
167 gas cylinders with altered logos seized by the police
Two Air Force personnel arrested with heroin
Prez instructs to rehabilitate 5,000 tanks immediately
AG directs MEPA to submit oil samples near New Diamond to Govt. Analyst
Thalatha says not involved in case against Premalal
Fmr Govt. prioritized reconciliation over national security; witness
Possibility of supplying major types of fertilizer to local market in three years: Basil
Heavy rainfalls with gusty winds expected today
Yupun Abeykoon sets new South Asian record in 100m
Reignited fire on oil tanker controlled: Navy
Two Madagascar nationals arrested for overstaying visa
Web service soon to ascertain authenticity of NICs; DRP Commissioner
Mini floods in Colombo, Gampaha
Different group behind Easter Sunday attacks: Hakeem
Veggies and fish now cost more
Tamil-speaking people in East - Hakeem asked for separate admin district in 2015: PCoI told
Sajith proposes 19+ emphasizing national security
US-SL discuss backlog of court cases and overcrowding of prisons
Unjust for a convict to be part of law-making: Anura
PM tells banks to go easy on borrowers
Altair clarifies court order to buyers
Lankagama connected with high-speed internet and voice services
New company applies for licence to operate domestic and int’l flights
Govt. to hand over lands of loss-making tea plantation companies to smallholders
Vulnerable adolescents or victims of abuse?
Kidneys that whisper death
Burning Panamanian tanker leaves SL authorities gutted
Local farmers face newer challenges in a post-COVID era
A response to DM exposé on Tea Promotion Officer
Tea promoting officer in hot water!
New Diamond on Fire
Drug wars & overcrowded prisons
Spate of arrests sends drug world reeling
Demon in paradise
New Diamond on Fire
Drug wars & overcrowded prisons
Spate of arrests sends drug world reeling
Demon in paradise
An engineer’s view... Solar energy - Best source of Domestic Energy
As a nation we have failed to Deliver Justice to the Disappeared: Visakesa Chandrasekaram
‘The Diaspora gave Prabakaran all the wrong advice’ - Erik Solheim
Sri Lanka cannot afford to purchase emergency power - Eng. Wickramaratne
A response to DM exposé on Tea Promotion Officer
Tea promoting officer in hot water!
Cartoon of the day
Virus lockdown fuels timber-smuggling in Kashmir forests
Renewables booming but not enough to meet climate targets: UN
Prime Minister Mahinda Rajapaksa: Missing facts on Office on Missing Persons (OMP) Act  
Industries Minister Wimal Weerawansa responds to FactCheck
An urgent appeal from TrikonE
Vulnerable adolescents or victims of abuse?
CPA deeply concerned: Changes proposed in 20A and its impact on democracy
World Suicide Prevention Day - EDITORIAL
The Art of Selective Transparency
PM tells banks to go easy on borrowers
Altair clarifies court order to buyers
Lankagama connected with high-speed internet and voice services
New company applies for licence to operate domestic and int’l flights
Govt. to hand over lands of loss-making tea plantation companies to smallholders
Vulnerable adolescents or victims of abuse?
Kidneys that whisper death
Burning Panamanian tanker leaves SL authorities gutted
Local farmers face newer challenges in a post-COVID era
Maithri had not asked for special position in 20A, says SLFP
Pandemonium as premalal is sworn in
Different group behind Easter Sunday attacks
Air Force drops 4,000 kg of chemicals on blazing oil tanker
Podi Lassie and Kosgoda Tharaka threaten Prison officials
Unjust for a convict to be part of law-making
Daily News Round-up | 09.09.2020
One on One with Ayanthi Phillips | Johann Peries
International Christmas Charity Bazaar | Lanka Alzheimer’s Foundation
One on One with Ayanthi Philip | The Alzheimer’s Series - Alnaas Esufally
Kidneys that whisper death
Goods Receiving Officer at Parliament supply unit remanded over bribe
Filipino seaman dies in a boiler explosion; mission underway to control the fire


LIVE Covid-19
Group News Sites
PCoI on Easter Sunday Attacks
Investigation into Seasons Sri Lanka Retreat
children sentenced to death penalty
Investigation into Seasons Sri Lanka Retreat
children sentenced to death penalty
Group Sites
Contact us
<I> (174)
<EM> (4)Editorial :
Technical :
Marketing :
Web Advertising Inquiry :
<STRONG> (6)  Govt considers changes to 20A during committee stage
  Govt. to ban cattle slaughter
Editorial :
Technical :
Marketing :
Web Advertising Inquiry :

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.22 seconds - 151.17 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
26.35 s 0.20 s 0.18 s 0.05 s 14.75 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
184 Kb (184,425 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
184 Kb (184,425 bytes) 17 Kb (16,795 bytes) 168 Kb (167,630 bytes) 10.02 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
571 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
4 Email Addresses (s***, w*****, d*********, c**** were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

HTTPS is not implemented for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 104 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
301 58 359

Too many links (359), it may be considered as spam!

Internal Links (link to pages within this domain) - 301
URL Anchor Text's Paper Stories News News News 2015 2013 2012 2011 2010 Jeyaraj column New Talk Online New Online News Round Up Conversation with Hirushi J... on One with Ayanthi Philip Fire with Easwaran Rutnam with Sulo Spoke Style with Nadiya Fer... Human Living with Alina Fe... Founder with Tashiya Segel Mania Canvass by Azhar Carrim Getaways Tips Travel News Transformation News Result Election 2019 election 2020 Edu Online Apps's Paper STORIES Aug 2020 India sets global... Aug 2020 Usain Bolt tests ... Aug 2020 Russia developed ... Jul 2020 58 more Covid-19 ... Jul 2020 Staff member at L... LIVE NEWS Stories Round-Up Kelaniya Estuary STORY News Round-up | 09.09.20... NEWS situ. at Atalugama durin...  Govt considers changes to 20...  Govt. to ban cattle slaughte... NEWS gas cylinders with altered... Air Force personnel arrest...

External Links (link to pages on other websites) - 58
URL Anchor Text Delivery Home FT Times Mirror Lankadeepa Online
http://www.epaper.lkE-Paper delivery with us Ads Home ALL VIDEOS Times FT Mirror Lankadeepa Online
http://www.wnow.lkwnow Lankadeepa FT Mirror
http://www.timesjobs.lkTimesjobs DELIVERY HOME

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
104 99 5

5 images do not have Alt values.

Image URL - 104

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 3 5

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
47 15 62

Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Home

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (59) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 439
  Facebook Shares 424
  Facebook Comments 165
  Tweets 14
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
23,763th most visited website in the world.
73th most visited website in Sri Lanka  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Sri Lanka  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info ( 14 characters )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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