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economist.com favicon economist.com

Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend7
Sep 2, 2020 08:53 AM

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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • ...     30
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Detailed Reviews

Related Category
Most related categories of this website.

business   careers   courses   library   people   pictures   science   video  

Title
The Economist - World News, Politics, Economics, Business & Finance

Words count: 8    Unique Words: 8    Length: 67 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  affairs  ages  big  business  care  country  covid  dementia  digital  east  economics  economist  fighting  finance  frightening  groupthe  humanity  ill  intelligence  listen  news  numbers  people  politics  prepared  president  rdquo  reasoning  report  risk  rsquo  science  september  social  statesthe  subscriber  surgethe  technology  vaccination 

Top 20 Keywords
Total Terms Count: 506

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
economist 13 2.57%
dementia 6 1.19%
rsquo 6 1.19%
news 5 0.99%
politics 5 0.99%
business 5 0.99%
finance 5 0.99%
economics 5 0.99%
humanity 4 0.79%
care 3 0.59%
covid 3 0.59%
report 3 0.59%
people 3 0.59%
president 2 0.40%
statesthe 2 0.40%
big 2 0.40%
groupthe 2 0.40%
september 2 0.40%
listen 2 0.40%
country 2 0.40%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
116230000001647

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The Economist - World News, Politics, Economics, Business & Finance

<H2>

(16)
Sections
Blogs
More
The Economist todayWednesday, September 2nd 2020
The Economist’s coverage of the coronavirus
Weekly edition
Readers’ favourites
Graphic detail
Podcasts
In context: America’s election
Special report: Dementia
Economist Films
The world at your fingertips.
Keep updated
The Economist
The Economist Group

<H3>

(23)
Covid-19 is spurring the digitisation of government
The pandemic has stalled the wedding industry
Emmanuel Macron visits Beirut to reshape Lebanon
As humanity ages the numbers of people with dementia will surge
Mexico’s president shows how not to handle a scandal
Chaguan: China needs to train more doctors
Why young Americans are more worried than older ones about covid-19
Bulgarians have been Europe’s gardeners longer than you think
What Putin fears
Psychological scars of downturns could depress growth for decades
Generation rent grows up
As natural disasters strike, North Korea cuts itself off
Conspiracy theories about covid-19 vaccines may prevent herd immunity
Lexington: Hail to the king
Democrats set factionalism aside for the big push against Donald Trump
The politics of patriotism
Why Kamala Harris was a good choice for Joe Biden
As humanity ages the numbers of people with dementia will surge
The search for a cure for dementia is not going well
The big question about dementia care is who is going to do it
Might dementia tourism to lower-wage economies become a trend?
No country has found a sustainable way to finance dementia care
Subscriber-only benefits
<EM> (1)“a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress.”
<STRONG> (6)News analysis
Related
Highlights
From our columnists
Daily chart
Moreover


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://economist.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://economist.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.19 seconds - 156.51 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.25 s 0.03 s 0.03 s 0.01 s 2.38 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (29,737 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (29,737 bytes) 5 Kb (4,817 bytes) 25 Kb (24,920 bytes) 19.33 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.economist.com/ and http://economist.com are resolved to the same url :https://www.economist.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.economist.com/...subscribe?path=%2FDE%2FECOM-Home%2FBASE12_P%2FMasthead
https://www.economist.com/...scribe?path=%2FDE%2FECOM-Home%2FBASE12_P%2FBottomPromo
https://www.economist.com/...h/subscribe?path=%2FDE%2FECOM-Home%2FBASE12_P%2FFooter


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.economist.com/...%2FECOM-Home%2FBASE12_P%2FMasthead
https://www.economist.com/...ECOM-Home%2FBASE12_P%2FBottomPromo
https://www.economist.com/...DE%2FECOM-Home%2FBASE12_P%2FFooter


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
105 14 119


You have more than 100 links (119).

Internal Links (link to pages within this domain) - 105
URL Anchor Text
https://www.economist.comThe Economist - Homepage
http://economist.com/#contentSkip to content
https://www.economist.comToday
http://economist.com/weeklyeditionWeekly edition
http://economist.com/#Menu
https://www.economist.com/...%2FECOM-Home%2FBASE12_P%2FMastheadSubscribe
http://economist.com/#Search
http://economist.com/api/auth/loginLog in
https://www.economist.com/the-world-this-week/The world this week
https://www.economist.com/leaders/Leaders
https://www.economist.com/letters/Letters
https://www.economist.com/briefing/Briefing
https://www.economist.com/united-states/United States
https://www.economist.com/the-americas/The Americas
https://www.economist.com/asia/Asia
https://www.economist.com/china/China
https://www.economist.com/middle-east-and-africa/Middle East & Africa
https://www.economist.com/europe/Europe
https://www.economist.com/britain/Britain
https://www.economist.com/international/International
https://www.economist.com/business/Business
https://www.economist.com/finance-and-economics/Finance & economics
https://www.economist.com/science-and-technology/Science & technology
https://www.economist.com/books-and-arts/Books & arts
https://www.economist.com/graphic-detail/Graphic detail
https://www.economist.com/obituary/Obituary
https://www.economist.com/sections/special-reports/Special reports
https://www.economist.com/technology-quarterly/Technology Quarterly
https://www.economist.com/essay/Essay
https://www.economist.com/by-invitation/By Invitation
https://www.economist.com/schools-brief/Schools brief
https://www.economist.com/the-world-if/The World If
https://www.economist.com/the-world-in/The World in
https://www.economist.com/18431843
https://www.economist.com/coronavirus/Coronavirus
https://www.economist.com/us2020/US 2020 elections
https://www.economist.com/openfuture/Open Future
https://www.economist.com/prospero/Prospero
https://www.economist.com/the-economist-explains/The Economist Explains
https://my.economist.com/user#newsletterNewsletters
https://www.economist.com/podcasts/Podcasts
https://films.economist.com/Films
https://events.economist.comEvents
https://my.economist.comManage my account
http://economist.com/api/auth/logoutLog out
http://economist.com/international/International
http://economist.com/inter...ing-the-digitisation-of-governmentCovid-19 is spurring the digit...
http://economist.com/inter...9-has-stalled-the-wedding-industryThe pandemic has stalled the w...
http://economist.com/middle-east-and-africa/Middle East & Africa
http://economist.com/middl...n-visits-beirut-to-reshape-lebanonEmmanuel Macron visits Beirut ...
http://economist.com/special-report/Special report
http://economist.com/speci...of-people-with-dementia-will-surgeAs humanity ages the numbers o...
http://economist.com/leaders/Leaders
http://economist.com/leade...-shows-how-not-to-handle-a-scandalMexico’s president shows how n...
http://economist.com/china/China
http://economist.com/china.../china-needs-to-train-more-doctorsChaguan: China needs to train ...
http://economist.com/graph...ied-than-older-ones-about-covid-19Why young Americans are more w...
http://economist.com/europe/Europe
http://economist.com/europ...es-gardeners-longer-than-you-thinkBulgarians have been Europe’s ...
https://www.economist.com/coronavirusRead now
http://economist.com/asia/...r-his-resignation-owing-to-illnessThe end of the Abe era
http://economist.com/leade...d-should-deal-with-chinese-censorsMickey Mao: Hollywood in China
http://economist.com/brita...the-question-the-answer-is-germanyBritain's love affair with Ger...
http://economist.com/leade...-of-dementia-is-a-global-emergencyA special report on dementia
http://economist.com/weeklyedition/2020-08-29Read full edition
http://economist.com/finance-and-economics/Finance & economics
http://economist.com/finan...s-could-depress-growth-for-decadesPsychological scars of downtur...
http://economist.com/britain/Britain
http://economist.com/brita...020/08/29/generation-rent-grows-upGeneration rent grows up
http://economist.com/asia/Asia
http://economist.com/asia/...strike-north-korea-cuts-itself-offAs natural disasters strike, N...
http://economist.com/graph...vaccines-may-prevent-herd-immunityConspiracy theories about covi...
http://economist.com/podcasts/Listen now
http://economist.com/united-states/United States
http://economist.com/unite...states/2020/08/29/hail-to-the-kingLexington: Hail to the king
http://economist.com/united-states/United States
http://economist.com/unite...-the-big-push-against-donald-trumpDemocrats set factionalism asi...
http://economist.com/united-states/United States
http://economist.com/unite...0/08/15/the-politics-of-patriotismThe politics of patriotism
http://economist.com/united-states/United States
http://economist.com/unite...is-was-a-good-choice-for-joe-bidenWhy Kamala Harris was a good c...
http://economist.com/speci...of-people-with-dementia-will-surgeAs humanity ages the numbers o...
http://economist.com/speci...ure-for-dementia-is-not-going-wellThe search for a cure for deme...
http://economist.com/speci...ntia-care-is-who-is-going-to-do-itThe big question about dementi...
http://economist.com/speci...ower-wage-economies-become-a-trendMight dementia tourism to lowe...
http://economist.com/speci...nable-way-to-finance-dementia-careNo country has found a sustain...
http://economist.com/speci...of-people-with-dementia-will-surgeRead full report
https://films.economist.comWatch now
https://www.economist.com/...ECOM-Home%2FBASE12_P%2FBottomPromoView subscription options
https://www.economist.com/...DE%2FECOM-Home%2FBASE12_P%2FFooterSubscribe
https://groupsubscriptions.economist.comGroup subscriptions
https://www.economist.com/help/homeHelp
https://www.economist.com/rssRSS
https://www.economist.com/...0/06/19/frequently-asked-questionsAbout
http://marketingsolutions.economist.comAdvertise
https://press.economist.comPress centre
https://shop.economist.comThe Economist Store
https://www.economist.com/whichmbaWhich MBA?
https://gmat.economist.com/GMAT Tutor
https://gre.economist.com/GRE Tutor
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://apps.apple.com/us/...pp/the-economist/id1239397626?mt=8iOS app
https://play.google.com/st...s?id=com.economist.lamarr&hl=en_GBAndroid app
https://www.facebook.com/theeconomistFacebook
https://www.instagram.com/theeconomistInstagram
https://www.twitter.com/theeconomistTwitter
https://www.linkedin.com/company/the-economistLinkedIn
https://www.youtube.com/user/economistmagazineYouTube
https://www.economistgroup.com/The Economist Group
https://www.eiu.com/n/The Economist Intelligence Uni...
https://economistgroupcareers.comCareers
https://www.economistgroup..._and_governance/governance/privacyPrivacy
https://www.economistgroup...overnance/Cookies_information.htmlCookie Policy
https://l3.evidon.com/site/2254/668/6?lang=en-gbManage Cookies
https://www.economistgroup...governance/guiding_principles.htmlModern Slavery Statement

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
13 0 13


Alt values are missing for all the images (13), it will be hard for search engines to include your site for image searches!

Image URL - 13
URL ALT Text
https://www.economist.com/.../1280/720/90/sites/default/files/20200905_IRP501_0.jpg
https://www.economist.com/.../b/1280/720/90/sites/default/files/20200905_MAP501.jpg
https://www.economist.com/...fault/files/images/print-edition/20200829_SRD001_0.jpg
https://www.economist.com/...fault/files/images/print-edition/20200829_LDP002_0.jpg
https://www.economist.com/.../b/1280/670/90/sites/default/files/20200829_WOC307.png
https://www.economist.com/.../sites/default/files/print-covers/20200829_cuk1280.jpg
https://www.economist.com/...fault/files/images/print-edition/20200829_FND000_0.jpg
https://www.economist.com/...fault/files/images/print-edition/20200829_BRD001_0.jpg
https://www.economist.com/...fault/files/images/print-edition/20200829_ASP007_0.jpg
https://www.economist.com/img/b/16/9/90/sites/default/files/20200829_GDP103.jpg
https://www.economist.com/...fault/files/images/print-edition/20200829_USD000_0.jpg
https://www.economist.com/.../b/1280/720/90/sites/default/files/20200822_USD000.jpg
https://www.economist.com/...fault/files/images/print-edition/20200829_SRD001_0.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://economist.com/engassets/_next/static/css/commons.cb6822f7.chunk.cssstylesheet
http://economist.com/engassets/_next/static/css/styles.fbc0d268.chunk.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
33 24 57


Too many (24) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 24
Script URL Type
https://cdn.permutive.com/2a28082a-de31-45fd-a00c-548117e422f7-web.js
http://economist.com/engas.../_next/static/chunks/polyfills-cad22b6a942187c187a4.js
http://economist.com/engassets/_next/static/chunks/main-d37b3a74bc45ce7299f3.js
http://economist.com/engas...ts/_next/static/chunks/webpack-a7c69ae57fb2c90b0ff0.js
http://economist.com/engas.../_next/static/chunks/framework.9101abcf64596a3b019b.js
http://economist.com/engas...ts/_next/static/chunks/commons.5769a0b30cc02efd146a.js
http://economist.com/engas...4584bae830f94fb5070a0ddfe81a2f.2ae021d9f73fc67acd27.js
http://economist.com/engas...7f6bee2724bffcd4b9c5bee405a594.bb0c05ea161129ccdca8.js
http://economist.com/engas...857a347b57eecef6aece3e14da7262.6c223ad3f9853be76192.js
http://economist.com/engas...ets/_next/static/chunks/styles.448874323dfeaa4f5284.js
http://economist.com/engas..._next/static/chunks/pages/_app-d75d93e6bdaf87bd88c6.js
http://economist.com/engas...s/_next/static/chunks/c78d26b1.cbf3e3eb7504b05a3827.js
http://economist.com/engas...d1b7b81246585dc22621fd52b14912.aed6d997e1558669ce1b.js
http://economist.com/engas...4d4ff6f92ce8e51af070a9463185d5.d4a2250c7317afab2a48.js
http://economist.com/engas...4d00b33eb08afbdf16cb2026e36e0b.60c3d0bec2706109a923.js
http://economist.com/engas...next/static/chunks/pages/index-d720bcf902152d2abd60.js
http://economist.com/engas...s/_next/static/0jSGguX7bgYzDOFjNQy1b/_buildManifest.js
http://economist.com/engas...ets/_next/static/0jSGguX7bgYzDOFjNQy1b/_ssgManifest.js
http://economist.com/_Inca...WA=719d34d31c8e3a6e6fffd425f7e032f3&ns=4&cb=1381125005text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://my.economist.com/user#newsletterNewsletters


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
738
Excellent! You do have a lot of root domains (738) linked to your site economist.com.

738
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 7,727
  Facebook Shares 12,429
  Facebook Comments 3,795
  Tweets 73
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/theeconomist
Twitter Accounthttps://www.twitter.com/theeconomist
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site economist.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,718th most visited website in the world.
1,452th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - economist.com, ingbank.pl) hosted on the same server as economist.com (ip : 192.230.66.108).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.230.66.108) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 301 days old ( 1st registered on : 1994-11-28 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
7 years, 61 days from today ( expires on : 2027-11-26 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
economist.com ( 13 characters )

Domain Registrar : Nom-iq Ltd. dba COM LAUDE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-11-28 1994-11-28 2027-11-26
25 years, 301 days old 25 years, 301 days ago 7 years, 61 days from today
25 years, 301 days old


Domain Name Servers used by economist.com
DNS Name IP Address
dns1.p01.nsone.net198.51.44.1
dns2.p01.nsone.net198.51.45.1
dns3.p01.nsone.net198.51.44.65
dns4.p01.nsone.net198.51.45.65


You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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