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econsultancy.com favicon Econsultancy - digital marketing and ecommerce intel econsultancy.com

Excellent Practice30
Improvement Could be Made9
Critical Issues to Attend13
Feb 7, 2023 02:55 AM

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Detailed Reviews

Related Category
Most related categories of this website.

advertising   careers   courses   festival   fundraising   media   people   social  

Title
Econsultancy - digital marketing and ecommerce intel

Words count: 6    Unique Words: 6    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Econsultancy delivers information and training to accelerate growth through effective digital marketing and ecommerce.

Words count: 14    Length: 118 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Econsultancy - digital marketing and ecommerce intel www.econsultancy.com/
Econsultancy delivers information and training to accelerate growth through effective digital marketing and ecommerce.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

april  article  brands  briefing  case  consumer  content  data  delivered  digital  drives  ecommerce  econsultancy  february  growth  guides  impact  islands  january  learning  live  marketing  media  october  online  practice  privacy  retail  rsquo  saint  services  skills  strategy  studies  tiktok  training  transformation  trends  webinar  year 

Top 20 Keywords
Total Terms Count: 1,527

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
marketing 26 1.70%
digital 21 1.38%
trends 21 1.38%
econsultancy 19 1.24%
islands 17 1.11%
ecommerce 13 0.85%
retail 11 0.72%
article 11 0.72%
skills 10 0.65%
year 10 0.65%
rsquo 9 0.59%
data 9 0.59%
february 9 0.59%
april 9 0.59%
media 8 0.52%
january 8 0.52%
briefing 7 0.46%
practice 6 0.39%
learning 6 0.39%
brands 6 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
035122001000454

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(35)
Accelerating growth through effective digital marketing and ecommerce
Best Practice Research
Skills Assessment
On-Demand Online Training
Training for Teams
Trends Analysis
Econsultancy’s digital and marketing trends for 2023
Webinar: Personalisation
Quick Guide to Data-Driven Marketing
A year in generative AI: sorting the potential from the hype
A year in web3: a reckoning for NFTs and the metaverse
A year in loyalty, data and retail media
Performance on people’s terms: How to drive growth while respecting privacy
Four trends that could shape omnichannel retail in 2023
Four big digital trends set to impact pharma marketers in 2023
ESW’s Martim Avillez Oliveira on cross-border ecommerce and retail trends
A day in the life of… Annika Bizon, Marketing and Omnichannel Director at Samsung UK & Ireland
Sign up for our email newsletter
See our upcoming webinars
Join us at Econsultancy Live
Chupa Chups’ Hallowe’en TikTok campaign drives 21% sales uplift
PPC strategy change drives 28% more of Ireland’s smokers to sign up for QUIT plan
Collectibles brand drives 337% online revenue uplift with pan-European PPC campaign
Automotive
Charities and Non-profit
Fast-Moving Consumer Goods (FMCG)
Financial Services
Healthcare and Pharmaceutical
Retail
Travel and Leisure
Performance on people’s terms: How to drive growth while respecting privacy
How to set up a marketing organisation for growth in today’s media landscape
How TikTok is bridging the gap between entertainment and commerce
Find out more about how Econsultancy can help you

<H3>

(12)
Sign in
The 5 drivers of Multi-Touch Learning™
Most popular reports and articles
Join us at Econsultancy Live – April 27th, Kings Place, London
Latest insights
Benchmark your team's skills
Econsultancy Digital Skills Index™
And accelerate their capability
The Econsultancy Skills Cloud™
Latest Case Studies
Explore by Sector
Partner Content

<H4>

(2)
Need help signing in?
Powered by Econsultancy Multi-Touch Learning™
<B> (1)EMEA/USA:
<STRONG> (4)Delivering the tools and training for digital transformation.
A unique methodology to identify and benchmark the capabilities of your team across nine core topics in digital marketing and ecommerce.
The Econsultancy Skills Cloud contains over 450 online lessons, interactive videos and thousands of associated resources.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
6.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://econsultancy.com/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.42 seconds - 65.08 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.91 s 0.03 s 0.03 s 0.01 s 2.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
27 Kb (27,335 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
27 Kb (27,335 bytes) 12 Kb (12,437 bytes) 15 Kb (14,898 bytes) 83.48 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (s***********@econsultancy.com, m***********@centaurmedia.com, p**********@centaurmedia.com) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.econsultancy.com and http://econsultancy.com are resolved to the same url :https://econsultancy.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://18.160.41.97 is forwarded to its domain name site https://econsultancy.com/.

URL Rewrite
Non SEO Friendly URLs
https://econsultancy.com/doce...ancy.com/pages/36/foundations-series-learning-plans
https://econsultancy.com/doce...arn.econsultancy.com/pages/18/microlearning-library
https://econsultancy.com/doce...econsultancy.com/pages/35/fast-track-learning-plans
https://econsultancy.com/doce...econsultancy.com/pages/35/fast-track-learning-plans


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://econsultancy.com/v100_sector/food-drink/
https://econsultancy.com/v100...ctor/healthcare-pharmaceutical/
https://econsultancy.com/v100_sector/consumer-goods/


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
160 11 171


Too many links (171), it may be considered as spam!

Internal Links (link to pages within this domain) - 160
URL Anchor Text
http://econsultancy.com/#contentSkip to content
https://econsultancy.comEconsultancy
https://econsultancy.com/subscribe-pound/Join now
http://econsultancy.com/digital-skills-testSKILLS ASSESSMENT
http://econsultancy.com/econsultancy-training/LEARNING
http://econsultancy.com/innovation-trendsTRENDS
http://econsultancy.com/best-practiceBEST PRACTICE
http://econsultancy.com/about-usABOUT US
https://econsultancy.com/event/econsultancy-live/ECONSULTANCY LIVE 27 APRIL
https://econsultancy.comEconsultancy
https://econsultancy.com/book-a-demo/FIND OUT MORE
http://econsultancy.com/content-hubContent Marketing
http://econsultancy.com/data-analyticsData & Analytics
http://econsultancy.com/advertisingDigital Advertising
http://econsultancy.com/customer-experienceCustomer Experience
http://econsultancy.com/ecommerceEcommerce
http://econsultancy.com/email-ecrmEmail & CRM
http://econsultancy.com/people-skillsPersonal & Professional Skills
http://econsultancy.com/search-marketingSearch Marketing
http://econsultancy.com/social-mediaSocial Media
http://econsultancy.com/strategyStrategy & Planning
http://econsultancy.com/automotiveAutomotive
http://econsultancy.com/b2bB2B
http://econsultancy.com/charities-and-non-profitCharities and Non-profits
http://econsultancy.com/financial-servicesFinancial Services
http://econsultancy.com/fmcgFMCG
http://econsultancy.com/healthcare-pharmaceuticalHealthcare and Pharmaceutical
http://econsultancy.com/retailRetail
http://econsultancy.com/technology-media-telecomsTechnology, Media and Telecoms
http://econsultancy.com/travel-and-leisureTravel and Leisure
http://econsultancy.com/articlesArticles
http://econsultancy.com/briefingsBriefings
http://econsultancy.com/researchReports
http://econsultancy.com/quick-guidesQuick Guides
http://econsultancy.com/webinarsWebinars
http://econsultancy.com/case-studiesCase Study Database
http://econsultancy.com/analyst-sessionsAnalyst Sessions
https://isd.econsultancy.com/Internet Statistics Database
http://econsultancy.com/ai/Artificial Intelligence (AI)
http://econsultancy.com/customer-experience/Customer Experience
http://econsultancy.com/digital-transformation/Digital Transformation
https://econsultancy.com/metaverse/The Metaverse
https://econsultancy.com/retail-media/Retail Media
http://econsultancy.com/tiktok/TikTok
https://econsultancy.com/doce...undations-series-learning-plansFoundations Series
https://econsultancy.com/doce.../pages/18/microlearning-libraryMicrolearning Library
https://econsultancy.com/doce...es/35/fast-track-learning-plansFast Track to Digital Marketin...
https://econsultancy.com/doce...es/35/fast-track-learning-plansFast Track to Modern Marketing
http://econsultancy.com/book-a-demo/Find out more
http://econsultancy.com/best-practice
http://econsultancy.com/best-practiceBest Practice Research
http://econsultancy.com/digital-skills-test/
http://econsultancy.com/digital-skills-test/Skills Assessment
http://econsultancy.com/econsultancy-training/
http://econsultancy.com/econsultancy-training/On-Demand Online Training
http://econsultancy.com/econsultancy-training/#teams
http://econsultancy.com/econsultancy-training/#teamsTraining for Teams
http://econsultancy.com/innovation-trends
http://econsultancy.com/innovation-trendsTrends Analysis
http://econsultancy.com/best-practiceMost popular reports and artic...
https://econsultancy.com/marketing-digital-trends-2023/
https://econsultancy.com/articles/Article
https://econsultancy.com/innovation-trends/Innovation and Trends
https://econsultancy.com/marketing-digital-trends-2023/Econsultancy’s digital and mar...
https://econsultancy.com/webinar-personalisation/
https://econsultancy.com/webinars/Webinar
https://econsultancy.com/webinar-personalisation/Webinar: Personalisation
https://econsultancy.com/repo...guide-to-data-driven-marketing/
https://econsultancy.com/types/quick-guide/Quick Guides
https://econsultancy.com/data-analytics/Data and Analytics
https://econsultancy.com/repo...guide-to-data-driven-marketing/Quick Guide to Data-Driven Mar...
https://econsultancy.com/a-year-in-generative-ai/
https://econsultancy.com/briefings/Briefing
https://econsultancy.com/search-marketing/Search Marketing
https://econsultancy.com/a-year-in-generative-ai/A year in generative AI: sorti...
http://econsultancy.com/best-practiceExplore Best Practice Reports
https://econsultancy.com/event/econsultancy-live/
https://econsultancy.com/event/econsultancy-live/View the event page
https://econsultancy.com/a-year-in-web3-nfts-metaverse/
https://econsultancy.com/briefings/Briefing
https://econsultancy.com/topics/mobile/augmented-reality/Augmented reality
https://econsultancy.com/a-year-in-web3-nfts-metaverse/A year in web3: a reckoning fo...
https://econsultancy.com/a-ye...r-in-loyalty-data-retail-media/
https://econsultancy.com/briefings/Briefing
https://econsultancy.com/ecommerce/Ecommerce
https://econsultancy.com/a-ye...r-in-loyalty-data-retail-media/A year in loyalty, data and re...
https://econsultancy.com/perf...rowth-while-respecting-privacy/
https://econsultancy.com/articles/Article
https://econsultancy.com/topi...lytics/privacy-data-protection/Privacy and data protection
https://econsultancy.com/perf...rowth-while-respecting-privacy/Performance on people’s terms:...
https://econsultancy.com/trends-omnichannel-retail-2023/
https://econsultancy.com/articles/Article
https://econsultancy.com/topi...stomer-experience/multichannel/Multichannel
https://econsultancy.com/trends-omnichannel-retail-2023/Four trends that could shape o...
https://econsultancy.com/digi...l-trends-pharma-marketing-2023/
https://econsultancy.com/articles/Article
https://econsultancy.com/innovation-trends/Innovation and Trends
https://econsultancy.com/digi...l-trends-pharma-marketing-2023/Four big digital trends set to...
https://econsultancy.com/esw-...tim-avillez-oliveira-ecommerce/
https://econsultancy.com/articles/Article
...

External Links (link to pages on other websites) - 11
URL Anchor Text
https://www.centaurmedia.com/xeim/here
https://www.centaurmedia.com/cookiesCookies
https://mba.marketingweek.com/Mini MBA
https://jobs.marketingweek.com/Jobs by MW
http://www.centaur.co.uk/privacyPrivacy
http://www.centaur.co.uk/terms-and-conditionsWebsite Terms & Conditions
https://www.facebook.com/EconsultancyFacebook
https://www.linkedin.com/company/econsultancyLinkedIn
https://twitter.com/econsultancyTwitter
http://interconnectit.cominterconnect/it
https://xeim.com//Xeim

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
38 19 19


19 images do not have Alt values.

Image URL - 38
URL ALT Text
https://econsultancy.com/content/themes/econ/images/logo-new.pngEconsultancy
https://econsultancy.com/content/themes/econ/images/logo-medium.pngEconsultancy
https://econsultancy.com/content/themes/econ/images/logo-new.pngEconsultancy
https://econsultancy.com/content/themes/econ/images/logo-medium.pngEconsultancy
https://econsultancy.imgix.ne...uploads/2022/10/25125212/Best-Practice-Research.png
https://econsultancy.imgix.ne...tent/uploads/2022/10/25125315/Skills-Assessment.png
https://econsultancy.imgix.ne...oads/2022/10/25125426/On-Demand-Online-Training.png
https://econsultancy.imgix.ne...nt/uploads/2022/10/25125509/Training-For-Teams-.png
https://econsultancy.imgix.ne...ontent/uploads/2022/10/25125545/Trends-Analysis.png
https://econsultancy.imgix.ne...023/01/24172728/shutterstock_2190056793-754x500.jpg2023 trends
https://econsultancy.imgix.ne.../12/13122512/shutterstock_2074919233-LR-681x500.jpg
https://econsultancy.imgix.ne...023/01/01155357/shutterstock_1642255813-539x500.jpg
https://econsultancy.imgix.ne...023/02/01164130/shutterstock_1118098829-750x500.jpg
https://econsultancy.imgix.ne...t/uploads/2022/12/19112920/ECONLIVE-610-750x500.jpg
https://econsultancy.imgix.ne...023/02/06143718/shutterstock_2116216430-750x500.jpgWeb 3 stock image featuring a ...
https://econsultancy.imgix.ne...2023/01/01105139/shutterstock_525451735-750x500.jpgloyalty
https://econsultancy.imgix.ne...2023/02/01120459/shutterstock_672940219-750x500.jpgpeople on phones
https://econsultancy.imgix.ne...021/08/19151115/fashion-retail-in-store-956x500.png
https://econsultancy.imgix.ne...healthcare-remote-gp-appointment-mobile-955x500.png
https://econsultancy.imgix.ne...ploads/2023/01/30110013/210409_MAOImage-764x500.jpg
https://econsultancy.imgix.ne...3/Annika-Bizon-Power-50-Submitted-Photo-580x500.jpg
https://econsultancy.imgix.ne...tent/uploads/2022/09/05121717/Benchmark-722x500.jpg
https://econsultancy.imgix.ne...ent/uploads/2022/09/05121817/Accelerate-722x500.jpg
https://econsultancy.imgix.ne...nt/uploads/2023/02/02115920/Chupa-Chups-907x500.jpg
https://econsultancy.imgix.net/content/uploads/2023/02/02111443/Quit.jpg
https://econsultancy.imgix.ne.../content/uploads/2023/01/27043351/funko-749x500.jpg
https://econsultancy.imgix.ne...ent/uploads/2020/04/29171458/Automotive-903x500.pngEconsultancy's Internet Statis...
https://econsultancy.imgix.net/content/uploads/2020/04/07114547/B2B-900x500.jpgB2B - Econsultancy's Internet ...
https://econsultancy.imgix.ne...20/04/29120517/Charities-and-Non-Profit-903x500.pngEconsultancy's Internet Statis...
https://econsultancy.imgix.ne...9120900/Fast-Moving-Consumer-Goods-FMCG-902x500.pngEconsultancy's Internet Statis...
https://econsultancy.imgix.ne...ads/2020/04/29121323/Financial-Services-903x500.pngEconsultancy's Internet Statis...
https://econsultancy.imgix.ne.../29121444/Healthcare-and-Pharmaceutical-903x500.pngEconsultancy's Internet Statis...
https://econsultancy.imgix.ne...content/uploads/2020/04/29153200/Retail-902x500.pngEconsultancy's Internet Statis...
https://econsultancy.imgix.ne...ads/2020/04/29122905/Travel-and-Leisure-903x500.pngEconsultancy's Internet Statis...
https://econsultancy.imgix.ne...2023/02/01120459/shutterstock_672940219-750x500.jpgpeople on phones
https://econsultancy.imgix.ne...t/uploads/2022/12/21134534/Meta-Science-857x500.jpg
https://econsultancy.imgix.ne...oads/2022/12/14132453/ECONLIVE-161-1-750x500-1.jpegsimon hofmeister, head of vert...
https://econsultancy.imgix.ne.../content/uploads/2022/12/14145910/TikTok-200x63.pngSponsor


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
6 6 12


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://econsultancy.com/word...ss/dist/block-library/style.min.css?ver=-1669668562stylesheettext/css
https://econsultancy.com/cont...../assets/css/blocks.style.css?ver=3.2.2-1669668576stylesheettext/css
https://econsultancy.com/cont...ugins/centaur-docebo/css/docebo.css?ver=-1669668576stylesheettext/css
https://econsultancy.com/cont...aur-plugins/css/reports-toc.min.css?ver=-1669668573stylesheettext/css
https://econsultancy.com/content/themes/econ/css/print.min.cssstylesheettext/css
https://econsultancy.com/content/themes/econ/css/style.min.css?ver=1669052889stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
49 23 72


Too many (23) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 23
Script URL Type
https://assets.adobedtm.com/5c58cf5bd44b/945a12bb99db/launch-30f87f83a055.min.js
https://aka-cdn.adtech.de/dt/common/DAC.js
https://econsultancy.com/cont...e-events/js/centaur-adobe-events.js?ver=-1669668580text/javascript
text/javascript
https://econsultancy.com/cont...entaur-piano/js/centaurpiano.min.js?ver=-1669668563text/javascript
https://econsultancy.com/cont..../assets/js/frontend.blocks.js?ver=3.2.2-1669668576text/javascript
https://econsultancy.com/wordpress/wp-includes/js/jquery/jquery.min.js?ver=3.6.0text/javascript
https://econsultancy.com/word...-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2text/javascript
https://econsultancy.com/cont.../espress-redirect-econ/js/search.js?ver=-1669668573text/javascript
https://www.recaptcha.net/recaptcha/api.js
https://econsultancy.com/cont...cit-lazyloader/js/lazysizes.min.js?ver=1-1669668563text/javascript
https://econsultancy.com/cont...it-lazyloader/js/lazyloader.min.js?ver=1-1669668563text/javascript
https://econsultancy.com/cont...taur-plugins/js/reports-toc.min.js?ver=1-1669668572text/javascript
https://cdnjs.cloudflare.com/...iframe-resizer/3.6.2/iframeResizer.min.js?ver=5.8.6text/javascript
https://econsultancy.com/cont...nt/themes/econ/js/behaviour.min.js?ver=1-1669668563text/javascript
https://econsultancy.com/content/themes/econ/js/do-slick.min.js?ver=1-1669668563text/javascript
https://econsultancy.com/cont...entaur-plugins/js/brandpage.min.js?ver=1-1669668572text/javascript
https://econsultancy.com/cont...plugins/doubleclick/js/doubleclick.min.js?ver=0.4.2text/javascript
https://econsultancy.com/cont...nt/plugins/centaur-plugins/js/extended.min.js?ver=1text/javascript
https://econsultancy.com/wordpress/wp-includes/js/wp-embed.min.js?ver=5.8.6text/javascript
https://econsultancy.com/cont...ugins/centaur-plugins/js/comments-ajax.min.js?ver=1text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://econsultancy.com/registration/Sign up for our email newslett...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
110
Excellent! You do have a lot of root domains (110) linked to your site econsultancy.com.

110
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 2
  Facebook Shares 48
  Facebook Comments 1
  Tweets 100
  LinkedIn 168

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/Econsultancy
Twitter Accounthttps://twitter.com/econsultancy
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site econsultancy.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
80,469th most visited website in the world.
26,720th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain econsultancy.com is the only one hosted on the server (ip : 18.160.41.97).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 18.160.41.97) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 350 days old ( 1st registered on : 1999-02-22 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 13 days from today ( expires on : 2023-02-21 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
econsultancy.com ( 16 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-02-22 2022-10-12 2023-02-21
23 years, 350 days old 0 years, 118 days ago 0 years, 13 days from today
23 years, 350 days old


Domain Name Servers used by econsultancy.com
DNS Name IP Address
ns-1137.awsdns-14.org205.251.196.113
ns-1698.awsdns-20.co.uk205.251.198.162
ns-264.awsdns-33.com205.251.193.8
ns-852.awsdns-42.net205.251.195.84


Domain is going to expire in less than a year time (0 years, 13 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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