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equifax.com favicon Equifax | Credit Bureau | Check Your Credit Report & Credit Score equifax.com

Excellent Practice33
Improvement Could be Made11
Critical Issues to Attend7
Aug 2, 2021 06:54 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Remove the 3 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Remove some content and reduce the size of your page, make it within 30k-150k bytes.
  • Move the 8 inline css components to an external style sheet file.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
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Detailed Reviews

Related Category
Most related categories of this website.

careers   community   courses   loans   money   social   software   tools  

Title
Equifax | Credit Bureau | Check Your Credit Report & Credit Score

Words count: 9    Unique Words: 7    Length: 65 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Credit 3


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Get your credit report and Equifax credit score plus identity protection tools with daily monitoring and alerts today!

Words count: 18    Length: 118 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Equifax | Credit Bureau | Check Your Credit Report & ... www.equifax.com/
Get your credit report and Equifax credit score plus identity protection tools with daily monitoring and alerts today!

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  account  active  alert  bureau  complete  consumer  contact  credit  dispute  duty  equifax  experian  features  fraud  free  freeze  identity  learn  lock  mail  monitoring  number  place  plan  products  protection  provide  reg  remove  report  request  score  security  services  theft  trade  transunion  types  vantagescore 

Top 20 Keywords
Total Terms Count: 3,233

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
credit 204 6.31%
report 110 3.40%
equifax 85 2.63%
score 53 1.64%
alert 50 1.55%
bureau 41 1.27%
fraud 41 1.27%
identity 35 1.08%
monitoring 32 0.99%
theft 31 0.96%
freeze 27 0.84%
security 25 0.77%
place 25 0.77%
free 24 0.74%
learn 24 0.74%
protection 23 0.71%
trade 20 0.62%
reg 18 0.56%
vantagescore 18 0.56%
access 17 0.53%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
146240050203678

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Your Credit. Your Identity.

<H2>

(4)
Equifax Complete™ Premier
Equifax Complete™ Family Plan
Equifax Complete™
Need quick answers? Visit the Equifax Knowledge Center

<H3>

(6)
Equifax Premium Products
Equifax Value Products
Learn more about...
Need help?
Tell us why you're here
Credit Report Assistance

<H4>

(24)
Equifax Complete™ Family Plan
Equifax Complete™ Premier
ScoreWatch®
Equifax Complete™
Equifax Credit Monitor™
Equifax Core Credit™
What you need to know:
What you need to know:
What you need to know:
What You Need To Know:
How Do I Get My Free Credit Report?
When Is the Best Time to File for Social Security Benefits?
What Happens If My Retirement Plans Change?
What is a Good Credit Score?
Q.How do I place, temporarily lift, or permanently remove a security freeze?
Q.How do I place a fraud alert or active duty alert?
Q.How do I correct or dispute information on my credit reports?
Q.How can I get a free Equifax credit report?
Q.What is a security freeze?
Q.What is a fraud alert?
Who We Are
Credit Report Assistance
Credit Education
Connect with us
<B> (5)Online
By phone.
By mail.
Initial fraud alert:
Extended fraud alert:
<I> (2)
<STRONG> (36)Credit reports
Identity theft
Credit scores
COVID + Credit
Customer Care
Get your free weekly credit report
Get my free Equifax credit report
Place a security freeze
Dispute information on your Equifax credit report
Request a fraud or active duty alert
Sign up for active duty credit monitoring
Other ways to get additional free credit reports
at no additional cost
protect your loved ones
1-Bureau
3-Bureau
1-Bureau
3-Bureau
3-Bureau
Up to $1MM
1-Bureau
3-Bureau
1-Bureau
3-Bureau
3-Bureau
Up to $1MM
Plus, for the same price as Premier, help look after your loved ones with these features:
Add a second adult
Up to 4 kids get:
Q.How do I place, temporarily lift, or permanently remove a security freeze?
Q.How do I place a fraud alert or active duty alert?
Q.How do I correct or dispute information on my credit reports?
Q.How can I get a free Equifax credit report?
Q.What is a security freeze?
Q.What is a fraud alert?


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
43.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://equifax.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://equifax.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.78 seconds - 205.93 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
22.95 s 0.18 s 0.16 s 0.04 s 12.85 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
161 Kb (160,622 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
161 Kb (160,622 bytes) 24 Kb (24,436 bytes) 136 Kb (136,186 bytes) 17.94 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
8 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (s***************@2x.png, b****************@2x.png, j*************@2x.png) were detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.equifax.com/personal/ and http://equifax.com are resolved to the same url :https://www.equifax.com/personal/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://equifax.com/business/credit-information?intcmp=secnav_creditInformation
http://equifax.com/busin...evolving-customer-expectations?intcmp=secnav_evolCustExp
http://equifax.com/business/credit-decisioning?intcmp=secnav_innovCreditDec
http://equifax.com/business/maximum-viable-person?intcmp=secnav_MVP
http://equifax.com/busin...lanning-and-preparedness?intcmp=secnav_recessionPlanning
http://equifax.com/business/cecl-readiness?intcmp=secnav_cecl
http://equifax.com/business/resources?intcmp=secnav_resources
http://equifax.com/busin...ata-dialogues-podcast?intcmp=secnav_DataDialoguesPodcast
http://equifax.com/busin...-us?formtype=2&showSupport=false&intcmp=mainconactbutton
https://my.equifax.com/c...oductReference=11073&campaignCode=USDREFXD2C21WEBST00149
https://my.equifax.com/c...oductReference=10914&campaignCode=USDREFXD2C21WEBST00147
https://my.equifax.com/c...oductReference=11073&campaignCode=USDREFXD2C21WEBST00148
https://my.equifax.com/c...oductReference=10714&campaignCode=USDREFXD2C21WEBST00146
https://my.equifax.com/c...on/rest/1.0/redirectPartnerTenant?intent=SECURITY_FREEZE
https://my.equifax.com/c...ration/rest/1.0/redirectPartnerTenant?intent=FRAUD_ALERT
https://myequifax.com/co...gistration/rest/1.0/redirectPartnerTenant?intent=DISPUTE


You may use url rewrite techniques to make these 16 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://equifax.com/busin...tion?intcmp=secnav_creditInformation
http://equifax.com/busin...pectations?intcmp=secnav_evolCustExp
http://equifax.com/busin...sioning?intcmp=secnav_innovCreditDec
http://equifax.com/busin...imum-viable-person?intcmp=secnav_MVP
http://equifax.com/busin...ness?intcmp=secnav_recessionPlanning
http://equifax.com/busin...ss/cecl-readiness?intcmp=secnav_cecl
http://equifax.com/busin...ss/resources?intcmp=secnav_resources
http://equifax.com/busin...t?intcmp=secnav_DataDialoguesPodcast
http://equifax.com/#Discl_zone
http://equifax.com/#Discl_zone
http://equifax.com/#Discl_zone
http://equifax.com/#Discl_zone
https://my.equifax.com/c...PartnerTenant?intent=SECURITY_FREEZE
https://assets.equifax.c...nal/Security_Freeze_Request_Form.pdf
https://my.equifax.com/c...rectPartnerTenant?intent=FRAUD_ALERT
https://assets.equifax.c...ersonal/Fraud_Alert_Request_Form.pdf
https://assets.equifax.c...xtended_Fraud_Alert_Request_Form.pdf
https://assets.equifax.c...xtended_Fraud_Alert_Request_Form.pdf


You have 18 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
185 30 215


Too many links (215), it may be considered as spam!

Internal Links (link to pages within this domain) - 185
URL Anchor Text
https://www.equifax.com/personalPersonal
http://equifax.com/#Products & Services
https://www.equifax.com/...cts/family-identity-theft-protectionEquifax Complete™ Family Plan
https://www.equifax.com/...oducts/credit/monitoring-and-reportsEquifax Complete™ Premier
https://www.equifax.com/...ts/credit/score-watch-and-monitoringScore Watch®
https://www.equifax.com/...credit/monitoring-product-comparisonCompare Premium products
https://www.equifax.com/...ts/family-identity-theft-protection/Learn More
https://www.equifax.com/...ducts/credit/monitoring-and-reports/Learn More
https://www.equifax.com/...s/credit/score-watch-and-monitoring/Learn More
https://www.equifax.com/...ucts/monitor-credit-protect-identityEquifax Complete™
https://www.equifax.com/...nal/products/lock-and-monitor-creditEquifax Credit Monitor™
https://www.equifax.com/...l/products/credit/free-credit-score/Equifax Core Credit™
https://www.equifax.com/...l/products/value-product-comparison/Compare Value products
https://www.equifax.com/...cts/monitor-credit-protect-identity/Learn More
https://www.equifax.com/...al/products/lock-and-monitor-credit/Learn More
https://www.equifax.com/...l/products/credit/free-credit-score/Learn More
http://equifax.com/#Learn & Support
https://www.equifax.com/...l/understanding-credit#credit-reportCredit reports Understand how ...
https://www.equifax.com/personal/identity-theft-protectionIdentity theft Learn what you ...
https://www.equifax.com/personal/understanding-creditCredit scores Understand credi...
https://www.equifax.com/...coronavirus-manage-personal-financesCOVID + Credit Find resources ...
https://www.equifax.com/personal/educationView all education articles
https://www.equifax.com/personal/helpFAQ
https://www.equifax.com/personal/help/security-freezeSecurity Freeze
https://www.equifax.com/personal/help/disputesCredit report disputes
https://www.equifax.com/personal/help/reports-and-scoresCredit reports & credit scores
https://www.equifax.com/personal/help/productsEquifax products
https://www.equifax.com/...help/military-personnel-and-familiesMilitary personnel & families
https://www.equifax.com/personal/help/fraud-alertsFraud alerts
https://www.equifax.com/personal/contact-usCustomer Care Need help? We ar...
http://equifax.com/personal/understanding-creditUnderstand my Equifax credit r...
http://equifax.com/personal/identity-theft-protectionHelp protect myself from ident...
http://equifax.com/personal/buying-a-car-or-homePrepare to make a large purcha...
http://equifax.com/perso...-report-services/free-credit-reportsGet a free copy of my Equifax ...
http://equifax.com/perso...credit-report-services/credit-freezePlace or manage a freeze on my...
http://equifax.com/personal/disputesDispute information on my Equi...
http://equifax.com/perso...-report-services/credit-fraud-alertsPlace or manage a fraud or act...
http://equifax.com/#Credit Report Assistance
http://equifax.com/perso...-report-services/free-credit-reportsGet my free Equifax credit rep...
http://equifax.com/perso...credit-report-services/credit-freezePlace a security freeze ...
http://equifax.com/perso...redit-report-services/credit-disputeDispute information on your Eq...
http://equifax.com/perso...-report-services/credit-fraud-alertsRequest a fraud or active duty...
http://equifax.com/personal/military-credit-monitoringSign up for active duty credit...
https://www.equifax.com/...rvices/multiple-free-credit-reports/Other ways to get additional f...
http://equifax.com/personal/credit-report-servicesVisit consumer services center
https://my.equifax.com/c...ation/rest/1.0/redirectPartnerTenantSIGN UP
http://equifax.com/personal/log-inLOG IN
https://www.equifax.com/businessBusiness
http://equifax.com/business/all-productsProducts & Solutions
http://equifax.com/#Industries & Business Needs
http://equifax.com/business/automotiveAutomotive
http://equifax.com/business/business-servicesBusiness Services
http://equifax.com/busin...ications-utilities-and-digital-mediaCommunications, Utilities & Di...
http://equifax.com/business/educationEducation
http://equifax.com/business/financial-servicesFinancial Services
http://equifax.com/business/fintechFinTech
http://equifax.com/business/healthcareHealthcare
http://equifax.com/business/insuranceInsurance
http://equifax.com/business/mortgageMortgage
http://equifax.com/business/retail-and-wholesale-tradeRetail & Wholesale Trade
http://equifax.com/business/staffingStaffing
http://equifax.com/business/transportation-and-distributionTransportation & Distribution
http://equifax.com/business/acquire-more-customersAcquire More Customers
http://equifax.com/busin...tion?intcmp=secnav_creditInformationCredit Data Reports
http://equifax.com/busin...t-monitoring-and-identity-protectionCredit Monitoring & Identity P...
http://equifax.com/business/grow-existing-businessGrow Existing Business
http://equifax.com/business/leverage-analyticsLeverage Analytics
http://equifax.com/business/manage-regulatory-complianceManage Regulatory Compliance
http://equifax.com/business/workforce-solutionsManage My Workforce
http://equifax.com/business/mitigate-riskMitigate Risk
http://equifax.com/business/prevent-fraudPrevent Fraud
http://equifax.com/business/recover-debtRecover Debt
http://equifax.com/business/small-businessRun My Small Business
http://equifax.com/business/verify-informationVerify Information
http://equifax.com/#Learn
http://equifax.com/busin...pectations?intcmp=secnav_evolCustExpEvolving Customer Expectations
http://equifax.com/busin...sioning?intcmp=secnav_innovCreditDecCredit Decisioning
http://equifax.com/busin...imum-viable-person?intcmp=secnav_MVPDiscover Your Maximum Viable P...
http://equifax.com/busin...ness?intcmp=secnav_recessionPlanningRecession Planning & Preparedn...
http://equifax.com/busin...ss/cecl-readiness?intcmp=secnav_ceclUnderstanding Current Expected...
http://equifax.com/busin...ss/resources?intcmp=secnav_resourcesDownloadable Assets
http://equifax.com/busin...t?intcmp=secnav_DataDialoguesPodcastData Dialogues Podcast
http://equifax.com/business/login-lightboxLogin
http://equifax.com/business/contact-usContact Us
https://www.equifax.com/governmentGovernment
http://equifax.com/government/all-productsProducts & Solutions
http://equifax.com/#Government Areas & Needs
http://equifax.com/government/healthcareHealthcare
http://equifax.com/government/social-servicesSocial Services
http://equifax.com/government/tax-and-revenueTax and Revenue
http://equifax.com/government/leverage-analyticsLeverage Analytics
http://equifax.com/government/manage-regulatory-complianceManage Regulatory Compliance
http://equifax.com/government/prevent-fraudPrevent Fraud
http://equifax.com/government/verify-informationVerify Information
http://equifax.com/government/resourcesResources
http://equifax.com/business/login-lightboxLogin
http://equifax.com/busin...upport=false&intcmp=mainconactbuttonContact Us
https://www.equifax.com/about-equifaxAbout Us
https://careers.equifax.com/global/enCareers
https://www.equifax.com/about-equifax/company-profileCompany Profile
...

External Links (link to pages on other websites) - 30
URL Anchor Text
https://www.annualcreditreport.com/Get your free weekly credit re...
https://www.consumer.equifax.ca/personalCanada
https://soluciones.equifax.cl/Chile
https://www.equifax.co.crCosta Rica
https://www.equifax.ecEcuador
https://www.equifax.sv/El Salvador
https://www.equifax.hnHonduras
https://www.equifax.co.inIndia
https://www.equifax.co.nz/New Zealand
https://www.equifax.pePeru
https://www.equifax.ptPortugal
https://www.equifax.ru/Russia
https://soluciones.equifax.esSpain
https://www.equifax.co.uk/United Kingdom
https://www.equifax.uyUruguay
https://www.experian.com/freeze/center.htmlhttps://www.experian.com/freez...
https://www.transunion.com/credit-freezehttps://www.transunion.com/cre...
https://www.identitytheft.gov/www.identitytheft.gov
https://www.experian.com/www.experian.com
https://www.transunion.com/www.transunion.com
https://www.annualcreditreport.comwww.annualcreditreport.com
https://www.annualcreditreport.com/www.annualcreditreport.com
https://www.annualcreditreport.com/manualRequestForm.actionannual credit report request f...
https://www.consumerfina...et-a-copy-of-my-credit-reports-en-5/additional information on free...
https://www.experian.com/freeze/center.htmlwww.experian.com/freeze
https://www.transunion.com/credit-freezefreeze.transunion.com
https://www.optoutprescreen.com/www.optoutprescreen.com
https://www.annualcreditreport.com/index.actionGet my free annual credit repo...
https://hackerone.com/equifax/Report a Vulnerability
https://www.linkedin.com/company/equifax/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
7 3 4


4 images do not have Alt values.

Image URL - 7
URL ALT Text
https://assets.equifax.com/images/us/personal-misc/megamenu-credit-report.png
https://assets.equifax.com/images/us/personal-misc/megamenu-identity-theft.png
https://assets.equifax.com/images/us/personal-misc/megamenu-credit-scores.png
https://assets.equifax.com/images/us/personal-misc/megamenu-covid-credit_2.png
https://assets.equifax.com/images/us/personal-misc/fp_repos_addition_adult.svgEquifax Complete Family Plan
https://assets.equifax.com/images/us/personal-misc/seal_best_value_@2x.pngBest Value
https://assets.equifax.c...us/personal-promos/covid19_retirement_change_768x412.pngWhat Happens If My Retirement ...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 3 12


You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://equifax.com/o/frontend-theme-font-awesome-web/css/main.cssstylesheettext/css
https://www.equifax.com/...minifierType=css&languageId=en_US&b=7210&t=1624496676000stylesheettext/css
https://www.equifax.com/...minifierType=css&languageId=en_US&b=7210&t=1624496676000stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
27 8 35


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
http://equifax.com/combo...n.js&/o/frontend-js-jquery-web/jquery/side_navigation.jstext/javascript
https://www.equifax.com/...&minifierType=js&languageId=en_US&b=7210&t=1624496676000text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.equifax.com/newsroomNewsroom


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
34
Fair Enough! number of root domains (34) linked to your site equifax.com could be improved.

34
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 216
  Facebook Shares 1,046
  Facebook Comments 168
  Tweets 5
  LinkedIn 70

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
86

Excellent! the website has a good Trustworthiness Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site equifax.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,700th most visited website in the world.
991th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - equifax.com, equifax.ca) hosted on the same server as equifax.com (ip : 107.162.139.19).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 107.162.139.19) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 163 days old ( 1st registered on : 1995-02-21 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
7 years, 202 days from today ( expires on : 2029-02-21 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
equifax.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-02-21 2021-05-12 2029-02-21
26 years, 163 days old 0 years, 82 days ago 7 years, 202 days from today
26 years, 163 days old


Domain Name Servers used by equifax.com
DNS Name IP Address
a1-111.akam.net193.108.91.111
a11-64.akam.net84.53.139.64
a14-64.akam.net184.26.161.64
a16-66.akam.net23.211.132.66
a3-66.akam.net96.7.49.66
a4-66.akam.net72.246.46.66
pdns105.ultradns.biz156.154.66.105
pdns105.ultradns.com156.154.64.105
pdns105.ultradns.net156.154.65.105
pdns105.ultradns.org156.154.67.105


You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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