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esa.int favicon European Space Agency esa.int

Excellent Practice34
Improvement Could be Made10
Critical Issues to Attend6
Apr 22, 2021 07:18 PM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   museum   science   startups   technology   television   video  

Title
European Space Agency

Words count: 3    Unique Words: 3    Length: 21 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The European Space Agency portal features the latest news in space exploration, human spaceflight, launchers, telecommunications, navigation, monitoring and space science.

Words count: 21    Length: 171 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
European Space Agency www.esa.int/
The European Space Agency portal features the latest news in space exploration, human spaceflight, launchers, telecommunications, navigation, monitoring ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
European Space Agency, Moon, Mars, sun, space exploration, probes, missions, satellites, launchers, international space station, ISS, telecommunications, earth observation, navigation, astronauts, solar system, universe, remote sensing, space news, ESA, environment, monitoring, astronomy, Ariane, rocket, Galileo, comet, education, Venus

Words count: 38    Length: 338 characters    keyword phrases count : 29

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:76% (22/29)
moon 1   (0.17%)
mars 2   (0.34%)
sun 1   (0.17%)
probes 1   (0.17%)
missions 0   (0%)
satellites 4   (0.67%)
launchers 2   (0.34%)
iss 1   (0.17%)
telecommunications 2   (0.34%)
navigation 3   (0.50%)
astronauts 0   (0%)
universe 1   (0.17%)
esa 22   (3.69%)
environment 1   (0.17%)
monitoring 2   (0.34%)
astronomy 1   (0.17%)
ariane 2   (0.34%)
rocket 1   (0.17%)
galileo 1   (0.17%)
comet 1   (0.17%)
education 1   (0.17%)
venus 1   (0.17%)
2 words:17% (5/29)
space exploration 36   (6.03%)
earth observation 6   (1.01%)
solar system 1   (0.17%)
remote sensing 2   (0.34%)
space news 25   (4.19%)
3 words:7% (2/29)
european space agency 44   (7.37%)
international space station 27   (4.52%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agency  alpha  applications  april  arrival  astronaut  careers  debris  earth  enabling  esa  european  exploration  featured  focus  future  image  items  launch  likes  mars  mission  navigation  news  observation  open  play  read  safety  satellites  science  security  space  station  story  support  test  video  views  watch 

Top 20 Keywords
Total Terms Count: 597

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
views 36 6.03%
likes 30 5.03%
esa 22 3.69%
space 22 3.69%
story 16 2.68%
agency 15 2.51%
read 15 2.51%
exploration 14 2.35%
open 12 2.01%
science 12 2.01%
video 11 1.84%
focus 9 1.51%
play 9 1.51%
mission 9 1.51%
image 8 1.34%
astronaut 8 1.34%
security 8 1.34%
safety 8 1.34%
european 7 1.17%
support 6 1.01%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
064400000100060

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(6)
In the spotlight
Recommended
Trending
Featured videos
More
Featured images

<H3>

(44)
23 April: watch Mission Alpha launch live
Celebrate Earth Day with ESA
Calling all future astronauts!
Introducing ESA Agenda 2025
Vacancy for the post of ESA Director of Earth Observation Programmes
Careers at ESA
Alpha
ESA astronaut André Kuipers on sheltering from space debris
Dodging debris to keep satellites safe
Arrival of world-first test facility
How can space support green financial innovation?
Satellites highlight a 30-year rise in ocean acidification
20 years of Europeans on the Space Station
Time to Act
More items
Thomas Pesquet’s Alpha mission
Information for all visitors to ESA sites
Our missions
Discover ESA
This is ESA
ESA Blog Navigator
Be part of something big
23 April: watch Mission Alpha launch live
Calling all future astronauts!
Astronaut selection 2021-22 FAQs
Apply now to become an ESA astronaut
ESA Astronaut Careers Fair on 22 April
Where is the International Space Station?
Dodging debris to keep satellites safe
Time to Act
Mission Alpha media event at launch site
Astronaut selection: tips from Thomas
Facing the space debris challenge
More items
Careers at ESA
Business with ESA
Open Space Innovation Platform
Downstream Gateway
Arrival of world-first test facility
La Soufrière volcano: before-and-after
Drone test of Hera mission's asteroid radar
Contained confinement
Ariane 6 pre-flight 'plumbing' tests
More items
<I> (10)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
23

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.56 seconds - 14.50 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.16 s 0.01 s 0.01 s 0.00 s 0.65 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
8 Kb (8,119 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
8 Kb (8,119 bytes) 5 Kb (5,103 bytes) 3 Kb (3,016 bytes) 169.20 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.esa.int/ and http://esa.int are resolved to the same url :https://www.esa.int/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://esa.int/Scien...23_April_watch_Mission_Alpha_launch_live
http://esa.int/About...porate_news/Celebrate_Earth_Day_with_ESA
http://esa.int/About..._Selection/Calling_all_future_astronauts
http://esa.int/About_Us/Introducing_ESA_Agenda_2025
http://esa.int/About...Director_of_Earth_Observation_Programmes
http://esa.int/About...s/Careers_at_ESA/ESA_Astronaut_Selection
http://esa.int/ESA_M.../Mars_Sample_Return_overview_infographic
http://esa.int/Science_Exploration
http://esa.int/Safet...Security/Space_Debris/About_space_debris
http://esa.int/Safety_Security/Risky_asteroids
http://esa.int/Safety_Security
http://esa.int/Appli...ations/Observing_the_Earth/ESA_for_Earth
http://esa.int/Appli...lications/Space_promotes_economic_growth
http://esa.int/Enabl...gineering_Technology/Technology_CubeSats
http://esa.int/Enabl..._Transportation/Access_to_space_and_back
http://esa.int/Enabling_Support
http://esa.int/About_Us/Careers_at_ESA
http://esa.int/Scien...tion/Human_and_Robotic_Exploration/Alpha
http://esa.int/Safet..._Kuipers_on_sheltering_from_space_debris
http://esa.int/ESA_M...4/Dodging_debris_to_keep_satellites_safe
http://esa.int/ESA_M.../04/Arrival_of_world-first_test_facility
http://esa.int/About...space_support_green_financial_innovation
http://esa.int/Appli...ht_a_30-year_rise_in_ocean_acidification
http://esa.int/Scien..._years_of_Europeans_on_the_Space_Station
http://esa.int/ESA_Multimedia/Videos/2021/04/Time_to_Act
http://esa.int/ESA_M...s/2021/03/Thomas_Pesquet_s_Alpha_mission
http://esa.int/About...easures_for_hosted_meetings_and_visitors
https://www.esa.int/ESA/Our_Missions
http://esa.int/About_Us/ESA_Publications/This_is_ESA
http://esa.int/ESA_M.../Videos/2021/03/Be_part_of_something_big
http://esa.int/Scien...23_April_watch_Mission_Alpha_launch_live
http://esa.int/About..._Selection/Calling_all_future_astronauts
http://esa.int/About...lection/Astronaut_selection_2021-22_FAQs
http://esa.int/About...ESA/Apply_now_to_become_an_ESA_astronaut
http://esa.int/About...A/ESA_Astronaut_Careers_Fair_on_22_April
http://esa.int/Scien...Where_is_the_International_Space_Station
http://esa.int/ESA_M...4/Dodging_debris_to_keep_satellites_safe
http://esa.int/ESA_Multimedia/Videos/2021/04/Time_to_Act
http://esa.int/ESA_M...Mission_Alpha_media_event_at_launch_site
http://esa.int/ESA_M.../04/Astronaut_selection_tips_from_Thomas
http://esa.int/ESA_M...021/04/Facing_the_space_debris_challenge
http://esa.int/ESA_Multimedia/Videos
http://esa.int/About_Us/Careers_at_ESA
http://esa.int/About_Us/Business_with_ESA
http://esa.int/ESA_M.../04/Arrival_of_world-first_test_facility
http://esa.int/ESA_M...04/La_Soufriere_volcano_before-and-after
http://esa.int/ESA_M...ne_test_of_Hera_mission_s_asteroid_radar
http://esa.int/ESA_M...dia/Images/2021/04/Contained_confinement
http://esa.int/ESA_M...21/04/Ariane_6_pre-flight_plumbing_tests
http://esa.int/ESA_Multimedia/Images
http://esa.int/Services/Frequently_asked_questions
http://esa.int/Services/Terms_and_conditions
http://esa.int/About_Us/Careers_at_ESA


You have 53 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
61 6 67


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 61
URL Anchor Text
http://esa.int/
http://esa.int/Scien...23_April_watch_Mission_Alpha_launch_liveRead
http://esa.int/About...porate_news/Celebrate_Earth_Day_with_ESARead
http://esa.int/About..._Selection/Calling_all_future_astronautsRead
http://esa.int/About_Us/Introducing_ESA_Agenda_2025Read
http://esa.int/About...Director_of_Earth_Observation_ProgrammesRead
http://esa.int/About...s/Careers_at_ESA/ESA_Astronaut_SelectionJoin us
http://esa.int/ESA_M.../Mars_Sample_Return_overview_infographicMars
http://esa.int/Science_ExplorationMore
http://esa.int/Safet...Security/Space_Debris/About_space_debrisSpace debris
http://esa.int/Safety_Security/Risky_asteroidsAsteroids
http://esa.int/Safety_SecurityMore
http://esa.int/Appli...ations/Observing_the_Earth/ESA_for_EarthESA for Earth
http://esa.int/Appli...lications/Space_promotes_economic_growthEconomic growth
http://esa.int/ApplicationsMore
http://esa.int/Enabl...gineering_Technology/Technology_CubeSatsCubeSats
http://esa.int/Enabl..._Transportation/Access_to_space_and_backAccess to space
http://esa.int/Enabling_SupportMore
http://esa.int/About_Us/Careers_at_ESAHighlight Agency Caree...
http://esa.int/Scien...tion/Human_and_Robotic_Exploration/AlphaMission Science & Explora...
http://esa.int/Safet..._Kuipers_on_sheltering_from_space_debrisStory Safety & Securit...
http://esa.int/ESA_M...4/Dodging_debris_to_keep_satellites_safeVideo 00:01:31 ...
http://esa.int/ESA_M.../04/Arrival_of_world-first_test_facilityImage Enabling & Support ...
http://esa.int/About...space_support_green_financial_innovationStory Agency How can ...
http://esa.int/Appli...ht_a_30-year_rise_in_ocean_acidificationStory Applications Sa...
http://esa.int/Scien..._years_of_Europeans_on_the_Space_StationStory Science & Explor...
http://esa.int/ESA_Multimedia/Videos/2021/04/Time_to_ActVideo 00:12:38 ...
http://esa.int/(archive)/0More items
http://esa.int/ESA_M...s/2021/03/Thomas_Pesquet_s_Alpha_missionPlay
http://esa.int/About...easures_for_hosted_meetings_and_visitorsFocus on Information f...
https://www.esa.int/ESA/Our_MissionsFocus on Our missions ...
https://discover.esa.int/Focus on Discover ESA ...
http://esa.int/About_Us/ESA_Publications/This_is_ESAFocus on This is ESA ...
http://blogs.esa.int/Focus on ESA Blog Navi...
http://esa.int/ESA_M.../Videos/2021/03/Be_part_of_something_bigPlay
http://esa.int/Scien...23_April_watch_Mission_Alpha_launch_liveStory Science & Explor...
http://esa.int/About..._Selection/Calling_all_future_astronautsStory Agency Calling ...
http://esa.int/About...lection/Astronaut_selection_2021-22_FAQsStory Agency Astronau...
http://esa.int/About...ESA/Apply_now_to_become_an_ESA_astronautStory Agency Apply no...
http://esa.int/About...A/ESA_Astronaut_Careers_Fair_on_22_AprilStory Agency ESA Astr...
http://esa.int/Scien...Where_is_the_International_Space_StationStory Science & Explor...
http://esa.int/ESA_M...4/Dodging_debris_to_keep_satellites_safeVideo 00:01:31 ...
http://esa.int/ESA_Multimedia/Videos/2021/04/Time_to_ActVideo 00:12:38 ...
http://esa.int/ESA_M...Mission_Alpha_media_event_at_launch_siteVideo 00:30:26 ...
http://esa.int/ESA_M.../04/Astronaut_selection_tips_from_ThomasVideo 00:02:18 ...
http://esa.int/ESA_M...021/04/Facing_the_space_debris_challengeVideo 00:04:15 ...
http://esa.int/ESA_Multimedia/VideosMore items
http://esa.int/About_Us/Careers_at_ESAFocus on Careers at ES...
http://esa.int/About_Us/Business_with_ESAFocus on Business with...
https://ideas.esa.intFocus on Open Space In...
http://down2earth.esa.intFocus on Downstream Ga...
http://esa.int/ESA_M.../04/Arrival_of_world-first_test_facilityImage Enabling & Support ...
http://esa.int/ESA_M...04/La_Soufriere_volcano_before-and-afterImage Applications La So...
http://esa.int/ESA_M...ne_test_of_Hera_mission_s_asteroid_radarImage Safety & Security ...
http://esa.int/ESA_M...dia/Images/2021/04/Contained_confinementImage Science & Explorati...
http://esa.int/ESA_M...21/04/Ariane_6_pre-flight_plumbing_testsImage Enabling & Support ...
http://esa.int/ESA_Multimedia/ImagesMore items
http://esa.int/Services/Frequently_asked_questionsFAQ
http://esa.int/Services/ContactsContacts
http://esa.int/Services/Terms_and_conditionsTerms and conditions
http://esa.int/About_Us/Careers_at_ESACareers at ESA

External Links (link to pages on other websites) - 6
URL Anchor Text
https://public.govdelivery.com/accounts/EUESA/subscriber/newSubscribe
https://www.youtube.com/user/ESA
https://twitter.com/esa
https://www.facebook.com/EuropeanSpaceAgency
https://www.instagram.com/europeanspaceagency/
https://www.linkedin.com/company/european-space-agency/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
101 75 26


26 images do not have Alt values.

Image URL - 101
URL ALT Text
http://esa.int/extension/pillars/design/pillars/images/ESA_Menu.svgESA menu toggle
http://esa.int/extension/pillars/design/pillars/images/ESA_Search.svgESA search toggle
http://esa.int/extension/pillars/design/pillars/images/ESA_Title.svgESA title
http://esa.int/extension/pillars/design/pillars/images/ESA_Logo.svgESA logo
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...43-2-eng-GB/Crew-2_training_in_Dragon_spacecraft_pillars.jpgCrew-2 training in Dragon spac...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e.../earth_day_2021/23261663-3-eng-GB/Earth_Day_2021_pillars.jpgEarth Day 2021
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...29-1-eng-GB/Apply_now_to_become_an_ESA_Astronaut_pillars.jpgApply now to become an ESA Ast...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...-GB/Josef_Aschbacher_is_new_ESA_Director_General_pillars.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...a/images/2021/03/europe/23219422-1-eng-GB/Europe_pillars.jpg
http://esa.int/var/e...ection/23161779-2-eng-GB/Astronaut_selection_card_medium.jpg
http://esa.int/var/e...g-GB/Mars_Sample_Return_overview_infographic_card_medium.png
http://esa.int/var/e..._debris/23266319-1-eng-GB/About_space_debris_card_medium.png
http://esa.int/var/e...7210-17-eng-GB/Hera_networking_with_CubeSats_card_medium.jpgHera networking with CubeSats
http://esa.int/var/e...arth_science/21133752-1-eng-GB/Earth_science_card_medium.jpg
http://esa.int/var/e...mic_growth/22264179-1-eng-GB/Economic_growth_card_medium.jpg
http://esa.int/var/e...o_cubesat2/15211126-1-eng-GB/PICASSO_CubeSat_card_medium.jpgPICASSO CubeSat
http://esa.int/var/e...ation/21120663-1-eng-GB/Space_transportation_card_medium.jpg
http://esa.int/var/e...areers_at_esa/23191522-3-eng-GB/Careers_at_ESA_card_full.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgOpen
http://esa.int/var/e.../alpha_mission/23269716-1-eng-GB/Alpha_mission_card_full.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgOpen
http://esa.int/var/e...andre_kuipers/9881516-3-eng-GB/Andre_Kuipers_card_medium.jpgAndré Kuipers
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...ng-GB/Dodging_debris_to_keep_satellites_safe_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/var/e...-1-eng-GB/Arrival_of_world-first_test_facility_card_full.jpgArrival of world-first test fa...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...04/green_euros/23269396-1-eng-GB/Green_euros_card_medium.jpgGreen euros
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...cation/23269190-1-eng-GB/Ocean_acidification_card_medium.jpgOcean acidification
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...unch_sts-100/9189936-5-eng-GB/Launch_STS-100_card_medium.jpgLaunch STS-100
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...04/time_to_act/23247080-4-eng-GB/Time_to_Act_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...23178366-4-eng-GB/Thomas_Pesquet_s_Alpha_mission_pillars.jpg
http://esa.int/var/e...GB/Information_for_all_visitors_to_ESA_sites_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e.../our_missions/21109953-1-eng-GB/Our_missions_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...ge/23194826-1-eng-GB/DiscoverESA_cover_image_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...10/this_is_esa/21109855-1-eng-GB/This_is_ESA_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...nk/21129844-2-eng-GB/ESA_blog_navigator_link_card_medium.jpgESA blog navigator link
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen item
http://esa.int/var/e...g_big/23232836-1-eng-GB/Be_part_of_something_big_pillars.jpg
http://esa.int/var/e...-eng-GB/Crew-2_training_in_Dragon_spacecraft_card_medium.jpgCrew-2 training in Dragon spac...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...-eng-GB/Apply_now_to_become_an_ESA_Astronaut_card_medium.jpgApply now to become an ESA Ast...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...GB/Luca_Parmitano_in_EMU_spacesuit_fit_check_card_medium.jpgLuca Parmitano spacesuit test
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...-eng-GB/Apply_now_to_become_an_ESA_Astronaut_card_medium.jpgApply now to become an ESA Ast...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...231119-1-eng-GB/Astronaut_Applicant_Handbook_card_medium.jpgHandbook for astronaut applica...
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/var/e...7901087-2-eng-GB/International_Space_Station_card_medium.jpgInternational Space Station
http://esa.int/extension/pillars/design/pillars/images/arrow.svgRead
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...ng-GB/Dodging_debris_to_keep_satellites_safe_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...04/time_to_act/23247080-4-eng-GB/Time_to_Act_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...-GB/Mission_Alpha_media_event_at_launch_site_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...-eng-GB/Astronaut_selection_tips_from_Thomas_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/extension/pillars/design/pillars/images/play-button.svgPlay
http://esa.int/var/e...8-4-eng-GB/Facing_the_space_debris_challenge_card_medium.png
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgPlay
http://esa.int/var/e...es/2019/10/careers/21093729-4-eng-GB/Careers_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...with_esa/21093947-3-eng-GB/Business_with_ESA_card_medium.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...9285-1-eng-GB/Open_Space_Innovation_Platform_card_medium.jpgOpen Space Innovation Platform
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e.../19292052-1-eng-GB/Meteosat_Third_Generation_card_medium.jpgMeteosat Third Generation
http://esa.int/extension/pillars/design/pillars/images/arrow.svgOpen
http://esa.int/var/e...-1-eng-GB/Arrival_of_world-first_test_facility_card_full.jpgArrival of world-first test fa...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...1-eng-GB/La_Soufriere_volcano_before-and-after_card_full.jpgFalse-colour images captured b...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...GB/Drone_test_of_Hera_mission_s_asteroid_radar_card_full.gifDrone test of Hera mission ast...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...nement/23248091-1-eng-GB/Contained_confinement_card_full.jpg
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView
http://esa.int/var/e...09-1-eng-GB/Ariane_6_pre-flight_plumbing_tests_card_full.jpgAriane 6 pre-flight 'plumbing'...
http://esa.int/extension/pillars/design/pillars/images/arrow-white.svgView


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 1 1


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://esa.int/var/e...lesheets/c35b41a32fb01cc5cc5a0efcc8ca483e_1615832232_all.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
6 3 9


You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://kit.fontawesome.com/b9c8f364cc.js
https://code.jquery.com/jquery-2.2.4.min.js
http://esa.int/var/e...ic/javascript/ec3756e8a47adc0f64e3c43418bca85a_1609928171.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blogs.esa.int/Focus on ESA Blog Navi...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
153
Excellent! You do have a lot of root domains (153) linked to your site esa.int.

153
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,499
  Facebook Shares 1,970
  Facebook Comments 451
  Tweets 100
  LinkedIn 140

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/EuropeanSpaceAgency
Twitter Accounthttps://twitter.com/esa
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site esa.int is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
32,246th most visited website in the world.
44,354th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain esa.int is the only one hosted on the server (ip : 157.185.179.12).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 157.185.179.12) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 242 days old ( 1st registered on : 1996-08-23 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
esa.int ( 7 characters )

Domain Registrar : Internet Assigned Numbers Authority

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-08-23 2020-10-29 unknown
24 years, 242 days old 0 years, 175 days ago unknown from today
24 years, 242 days old


Domain Name Servers used by esa.int
DNS Name IP Address
ns1.esa.int131.176.243.100
ns2.esa.int131.176.243.101
ns3.esa.int131.176.166.81
ns4.esa.int192.171.1.145


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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