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essence.com favicon essence.com

Excellent Practice32
Improvement Could be Made8
Critical Issues to Attend11
Oct 18, 2021 07:26 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 18 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site essence.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     28
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
Black Women's Lifestyle Guide, Black Love & Beauty Trends - Essence

Words count: 9    Unique Words: 8    Length: 67 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Black 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
ESSENCE.com is where Black girl magic comes alive. Find current news for and about Black women, that is created by Black women. Get the latest news, entertainment, beauty, fashion and lifestyle stories centered around Black women and African-American culture.

Words count: 40    Length: 259 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Black Women's Lifestyle Guide, Black Love & Beauty ... www.essence.com/
ESSENCE.com is where Black girl magic comes alive. Find current news for and about Black women, that is created by Black women. Get the latest news, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

beauty  black  brande  celeb  celebrity  emmanuel  entertainment  essence  fashion  girls  greg  guide  hair  health  hollywood  house  jabali  latest  lifestyle  love  making  malaika  money  news  oct  podcast  read  rivea  rsquo  ruff  style  subscribe  summit  united  uwumarogie  victoria  week  wellness  women  year 

Top 20 Keywords
Total Terms Count: 1,529

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
oct 52 3.40%
black 34 2.22%
essence 26 1.70%
news 26 1.70%
fashion 19 1.24%
love 18 1.18%
beauty 16 1.05%
celebrity 13 0.85%
victoria 10 0.65%
girls 10 0.65%
uwumarogie 10 0.65%
money 10 0.65%
lifestyle 10 0.65%
house 8 0.52%
women 8 0.52%
read 7 0.46%
health 7 0.46%
celeb 7 0.46%
podcast 6 0.39%
brande 6 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
010541063000276

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(10)
Must See
News
Watch
Thought Starters
Lifestyle
Entertainment
Love & Sex
Beauty
Celebrity
Fashion

<H3>

(54)
This Week In Black Love: Evander Holyfield Gets Engaged, Bey & Jay Take Venice And More
Howard University Receives Largest Donation In History From Black Couple
Eve Is Pregnant!
Sidra Bell On Becoming The First Black Female Choreographer Commissioned By The New York City Ballet
Splurge For The Cause With Breast Cancer Awareness Buys
GU Summit Recap: Content Creation 101, Money Management For Students, A Telfar Bag Giveaway And More!
Diddy’s Daughters Slayed At Their First High School Homecoming Dance
Eve Is Pregnant!
NYSE’s Youngest Female Trader Lauren Simmons Inks Podcast Deal With Spotify
After Facing Discrimination on Tik Tok, These Content Creators Created Their Own eCommunity. Here’s Why
Record Number of Workers Quitting Their Jobs
Dayton, Ohio Police Drag Black Paraplegic Driver From Car By His Hair
Lynn Whitfield On Being A Sex Symbol
WATCH: Eve, Brandy, Naturi Naughton, & Nadine Velazquez Talk New Musical Drama Series ‘Queens’
Lynn Whitfield Talks Being A Sex Symbol And Her HBCU Experience
Keshia Knight Pulliam Invites Us Into Her Kitchen For The Ultimate Fried Chicken Recipe
WATCH: ‘Beauty 2 The Streetz’ Founder Shirley Raines Gets The Surprise Of A Lifetime
Focusing on ‘Dear White People’ Showrunner Ignores Black Trans Women Who Will Suffer For Dave Chappelle’s Rhetoric
Alicia Keys On Being Proud Of Her Relationship With Her Dad And Why, 11 Years In, She Can Still Say “I Love Being Married”
A Georgia School District Eased COVID-19 Restrictions Now Parents Want Answers
Site Seeing: Naomi Osaka Is Currently Living Her Best Life In Greece
All Of The Fun New Ways To Enjoy A Family Visit To Disney World’s 50th Anniversary Celebration
New Study Says Getting Moderna or Pfizer Vaccine Boosters After Taking The J&J Shot Works Better
Actress And Bumble User Angelica Ross On Her Biggest Love Lesson And Why Stagnant, ‘Unconscious’ Men Are A Deal Breaker
Letitia Wright Denies Accusations That She Pushed Anti-Vax Views on “Black Panther 2” Set
Uzo Aduba To Host Netflix Book Club
Netflix Fires Black, Pregnant Organizer of Trans Employee Walkout
Mickalene Thomas’ Celebration Of Black Women’s Bodies Is On View In 4 Global Cities
This Week In Black Love: Marjorie & Steve, Beyoncé & Jay-Z And More
Torrei Hart On Maintaining Kevin’s Last Name: ‘I’m Going To Be A Hart Until I Decide Not To Be’
Why Are So Many Decades-Long Marriages Ending And What’s The Key To Making Them Last?
After Having Her Marriage Annulled, This ‘Married At First Sight’ Star Found Her ‘Soulmate’
The Super-Affordable Brand That Justine Skye Swears By For Flawless Skin
Smells Like Money! Mastercard Is Set To Release Two Priceless Fragrances
Holiday Splurge! Gillette Labs Partners With Bugatti To Create A $200 Special Edition Heated Razor
Cardi B Celebrated Her Birthday With a Passa Passa Party Packed With Fiyah Fashions
Star Gazing: Peep Your Favorite Celebs At This Week’s Premieres
Star Gazing: Phaedra, Chloe, And More Serve In The Streets
‘He Makes My Heart Feel Good’: Megan Thee Stallion On What Makes Boyfriend Pardison Fontaine So Special
Ashanti’s Style Is Just As Timeless As Her Music – Here Are The Birthday Girl’s Best Looks
The Flyest Street Style Fits From Paris Fashion Week
7 Rainbow-Colored Coats to Sigh For
Cozy Up With The Latest Telfar x UGG Release
Stitch Fix Releases Its Inaugural Elevate Collection — Featuring 6 Black Designers
Alaska Air Group Appoints Tech Executive Adrienne Lofton To Board
Military Leader Colin Powell Dies At 84 From COVID-19 Complications
The Harder They Fall Sizzle
Tananarive Due’s Classic Horror Novel Re-releases Just in Time for Spooky Season
The Nokia Brick Phone Is Coming Back, And All The Millennials Rejoice
New Data: Latinas Lose More Than $1.1 Million Over a 40-year Career Due To The Wage Gap
First Capitol Police Officer Indicted For Role In Insurrection After Encouraging Rioter To Hide Evidence
Morgan Stanley Alliance Honors Organizations Dedicated to Bettering the Mental Health of Children
First Look: See Roxanne Shante, Lakeyah, Angie Martinez, Lil Mama and More Speak Out On ‘The Real Queens of Hip-Hop’
The Secret Behind Your Best Day with Dayna Bolden

<H4>

(1)
Follow Us
<H6>
(6)
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ESSENCE Magazine
<STRONG> (2)ESSENCE Newsletter
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HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
10.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.essence.com/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.07 seconds - 779.64 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.80 s 0.06 s 0.05 s 0.01 s 4.37 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
55 Kb (54,575 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
55 Kb (54,575 bytes) 12 Kb (12,348 bytes) 42 Kb (42,227 bytes) 29.24 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
18 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.essence.com/ and http://essence.com are resolved to the same url :https://www.essence.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://subs.essence.com/servlet/CSGateway?cds_mag_code=ESS
https://subs.essence.com/servlet/CSGateway?cds_mag_code=ESS
https://subs.essence.com...servlet/GiftsGateway?cds_mag_code=ESS&cds_page_id=228460
https://subs.essence.com...g_code=ESS&id=1628867182199&lsid=12251006221017503&vid=1


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.essence.com/fashion/street-style/street_style/
https://www.essence.com/fashion/street-style/street_style/
https://subs.essence.com/servlet/CSGateway?cds_mag_code=ESS
https://subs.essence.com/servlet/CSGateway?cds_mag_code=ESS
https://www.essence.com/...2021/02/2021_-ESSENCE-MEDIAKIT-C.pdf
https://subs.essence.com...?cds_mag_code=ESS&cds_page_id=228460
https://subs.essence.com...7182199&lsid=12251006221017503&vid=1


You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
455 26 481


Too many links (481), it may be considered as spam!

Internal Links (link to pages within this domain) - 455
URL Anchor Text
https://www.essence.com/
https://www.essence.com/celebrity/Celebrity
https://www.essence.com/celebrity/Celebrity News
https://www.essence.com/celebrity/yes-girl/‘Yes, Girl!’ Podcast
https://www.essence.com/entertainment/Entertainment
https://www.essence.com/celebrity/black-celeb-couples/Black Celeb Couples
https://www.essence.com/celebrity/celebrity-moms/Celebrity Moms
https://www.essence.com/awards-events/red-carpet/Red Carpet
https://www.essence.com/fashion/Fashion
https://www.essence.com/fashion/Fashion News
https://www.essence.com/fashionhouse2021/Fashion House 2021
https://www.essence.com/fashion/street-style/street_style/Street Style
https://www.essence.com/fashion/accessories/Accessories
https://www.essence.com/fashion/fashion-week/Fashion Week
https://www.essence.com/beauty/Beauty
https://www.essence.com/blackbeautyawards2021/Black Beauty Awards 2021
https://www.essence.com/maybelline/MAYBELLINE: FIT ME MATTE + POR...
https://www.essence.com/beauty/Beauty News
https://www.essence.com/beauty/skin/Skin
https://www.essence.com/beauty/makeup/Makeup
https://www.essence.com/beauty/nails/Nails
https://www.essence.com/beautifulpossibilities/Girls United: Beautiful Possib...
https://www.essence.com/hair/Hair
https://www.essence.com/hair/Hair News
https://www.essence.com/natural/Natural
https://www.essence.com/hair/relaxed/Relaxed
https://www.essence.com/hair/transitioning/Transitioning
https://www.essence.com/hair/weave/Weaves
https://www.essence.com/hair/4c/4C
https://www.essence.com/love/Love
https://www.essence.com/love/Love & Sex
https://www.essence.com/love/weddings/Weddings
https://www.essence.com/lifestyle/parenting/Parenting
https://www.essence.com/love/relationships/Relationships
https://www.essence.com/lifestyle/Lifestyle
https://www.essence.com/lifestyle/Lifestyle News
https://www.essence.com/yourlegacy/Build Your Legacy
https://www.essence.com/health-and-wellness/coronavirusCoronavirus: Everything You Ne...
https://www.essence.com/lifestyle/health-wellness/Health & Wellness
https://www.essence.com/essence-eats/ESSENCE Eats
https://www.essence.com/news/money-career/Money & Career
https://www.essence.com/news/money-career/entrepreneurship/Entrepreneurship
https://www.essence.com/lifestyle/travel/Travel
https://www.essence.com/lifestyle/food-drinks/Food & Drink
https://www.essence.com/lifestyle/black-travel-guide/Black Travel Guide
https://www.essence.com/news/News
https://www.essence.com/news/Latest News
https://www.essence.com/in-defense-of-black-lives/Raise Your Voice
https://www.essence.com/culture/Culture
https://www.essence.com/news/politics/Politics
https://www.essence.com/videos/Videos
http://essence.com/#Events
https://www.essence.com/vax-vibes/VAX & VIBES Louisiana
https://girlsunited.essence.com/gusummit2021/Girls United Summit 2021
https://www.essence.com/shegotnow/She Got Now
https://www.essence.com/fashionhouse2021/Fashion House 2021
https://girlsunited.essence.com/back-to-schoolGU Back To School
https://www.essence.com/dearblackmen/Dear Black Men
http://essence.com/iamspeaking/I Am Speaking
https://www.essence.com/blackwomeninhollywood/Black Women in Hollywood
https://www.essence.com/hollywoodhouseESSENCE Hollywood House
https://www.essence.com/wellness-house-jan2021/WELLNESS HOUSE: YEAR OF RENEWA...
http://www.essence.com/levelupLEVEL UP: Entrepreneur Summit ...
https://www.essence.com/powertools/Power Tools
https://www.essence.com/makingmovesnow/Making Moves Now: Virtual Boot...
https://www.essence.com/efsessions/#EF SESSIONS
https://www.essence.com/cares-act-2/Cares Act
https://www.essence.com/...2018-essence-festival/festival-2018/News & Announcements
https://www.essence.com/healthequity/Johnson & Johnson Empowerment ...
https://girlsunited.essence.com/Girls United
http://essence.com/#contentSkip to content
https://girlsunited.essence.comGirls United
https://www.essence.com/
https://www.essence.com/celebrity/Celebrity
https://www.essence.com/celebrity/Celebrity
https://www.essence.com/celebrity/Celebrity News
https://www.essence.com/celebrity/yes-girl/‘Yes, Girl!’ Podcast
https://www.essence.com/entertainment/Entertainment
https://www.essence.com/celebrity/black-celeb-couples/Black Celeb Couples
https://www.essence.com/celebrity/celebrity-moms/Celebrity Moms
https://www.essence.com/awards-events/red-carpet/Red Carpet
https://www.essence.com/fashion/Fashion
https://www.essence.com/fashion/Fashion
https://www.essence.com/fashion/Fashion News
https://www.essence.com/fashionhouse2021/Fashion House 2021
https://www.essence.com/fashion/street-style/street_style/Street Style
https://www.essence.com/fashion/accessories/Accessories
https://www.essence.com/fashion/fashion-week/Fashion Week
https://www.essence.com/beauty/Beauty
https://www.essence.com/beauty/Beauty
https://www.essence.com/beauty/Beauty News
https://www.essence.com/maybelline/MAYBELLINE: FIT ME MATTE + POR...
http://essence.com/blackbeautyawards2021/Black Beauty Awards 2021
https://www.essence.com/beauty/skin/Skin
https://www.essence.com/beauty/makeup/Makeup
https://www.essence.com/beauty/nails/Nails
https://www.essence.com/aveeno/AVEENO® Skin Health Startup Ac...
https://www.essence.com/beautifulpossibilities/Girls United: Beautiful Possib...
https://www.essence.com/hair/Hair
https://www.essence.com/hair/Hair
...

External Links (link to pages on other websites) - 26
URL Anchor Text
https://art19.com/shows/the-solveThe Solve Podcast
https://currencyconversations.com/Currency Conversations
http://www.essencefestival.com/Festival
https://essencevirtualmarketplace.com/ESSENCE Virtual Marketplace
https://protect-us.mimec...Bf7GX8IEIbVO?domain=subs.essence.comSubscribe
https://www.essencestudios.com/Essence Studios
https://facebook.com/essence
https://twitter.com/essence
https://www.instagram.com/essence
https://pinterest.com/essence
https://plus.google.com/+essencemag
https://www.youtube.com/channel/UC_b9CfN5Yeb_c2hQNRGKXUw
https://www.essencestudios.com/Essence Studios
https://art19.com/shows/the-solveThe Solve Podcast
https://currencyconversations.com/Currency Conversations
http://www.essencefestival.com/Festival
http://www.essencefestival.com/Festival
https://essencevirtualmarketplace.com/ESSENCE Virtual Marketplace
https://protect-us.mimec...Bf7GX8IEIbVO?domain=subs.essence.comSubscribe
https://facebook.com/essence
https://twitter.com/essence
https://www.instagram.com/essence
https://pinterest.com/essence
https://plus.google.com/+essencemag
https://www.youtube.com/channel/UC_b9CfN5Yeb_c2hQNRGKXUw
http://www.essencefestival.com/ESSENCE festival

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
28 28 0


Excellent! all images are associated with an ALT value.

Image URL - 28
URL ALT Text
https://www.essence.com/...emes/essence/assets/images/covid-vaccine-site-banner.pngcovid-vaccine
https://www.essence.com/...uploads/2021/09/GUSummit21-Logo500w_MainLockup-White.pngGU SUMMIT Logo
https://www.essence.com/wp-content/uploads/2021/10/GU-SUMMIT_WATCH-NOW.jpgGU Summit Banner
https://www.essence.com/...een-Shot-2021-10-13-at-5.15.18-PM-1200x900.png?width=400After Facing Discrimination on...
https://www.essence.com/...s/2021/10/GettyImages-1234606210-1200x900.jpeg?width=400Record Number of Workers Quitt...
https://www.essence.com/...s/2021/10/GettyImages-1159508325-1200x900.jpeg?width=400Dayton, Ohio Police Drag Black...
https://www.essence.com/...21/10/DAVE-CHAPPELLE-JACLYN-MOORE-1200x900.jpg?width=400Focusing on ‘Dear White People...
https://www.essence.com/...uploads/2021/10/Alicia-Keys-Noted-1200x900.jpg?width=400Alicia Keys On Being Proud Of ...
https://www.essence.com/...ds/2021/09/GettyImages-1314329951-1200x900.jpg?width=400A Georgia School District Ease...
https://www.essence.com/...ent/uploads/2021/10/0723ZP_0980DR-1200x900.jpg?width=400All Of The Fun New Ways To Enj...
https://www.essence.com/...ds/2021/10/GettyImages-1318003005-1200x900.jpg?width=400New Study Says Getting Moderna...
https://www.essence.com/.../10/BUMBLE_TQG_AROSS_PICNIC-WINE-1200x900.jpeg?width=400Actress And Bumble User Angeli...
https://www.essence.com/...lixBookClub-Peach-Vert-Final_RGB-1200x900.jpeg?width=400Uzo Aduba To Host Netflix Book...
https://www.essence.com/...ds/2021/10/GettyImages-1345411151-1200x900.jpg?width=400Netflix Fires Black, Pregnant ...
https://www.essence.com/...10/GettyImages-1176786591-Cropped-1200x900.jpg?width=400Mickalene Thomas’ Celebration ...
https://www.essence.com/...ds/2021/10/GettyImages-1347041779-1200x900.jpg?width=400Torrei Hart On Maintaining Kev...
https://www.essence.com/...ads/2021/10/GettyImages-119717034-1200x900.jpg?width=400Why Are So Many Decades-Long M...
https://www.essence.com/...ontent/uploads/2021/10/Meka-Jones-1200x900.jpg?width=400After Having Her Marriage Annu...
https://www.essence.com/...ploads/2021/10/pjimage-14-Cropped-1200x900.jpg?width=400Mastercard Is Set To Release T...
https://www.essence.com/...011_v3_RGB_highres_1c_RGB-Cropped-1200x900.jpg?width=400Gillette Partners With Bugatti...
https://www.essence.com/...10/GettyImages-1344694675-Cropped-1200x900.jpg?width=400Cardi B Celebrated Her Birthda...
https://www.essence.com/...oads/2021/10/Phaedra-Parks-allblk-1200x900.jpg?width=400Star Gazing: Phaedra, Chloe, A...
https://www.essence.com/.../10/Megan-thee-Stallion-boyfriend-1200x900.jpg?width=400‘He Makes My Heart Feel Good’:...
https://www.essence.com/...10/GettyImages-1326925819-Cropped-1200x900.jpg?width=400Ashanti’s Most Memorable Fashi...
https://www.essence.com/...0/Tout_Rainbow-Coats533.33-x-3002-1200x900.jpg?width=4007 Rainbow-Colored Coats To Sig...
https://www.essence.com/...163_2861653427041375739_n-Cropped-1200x900.jpg?width=400A Telfar x UGG Restock Is Fina...
https://www.essence.com/...-07-08_GN_OF_V13_0001_5x4-Cropped-1200x900.jpg?width=400Stitch Fix Launches The First ...
https://www.essence.com/wp-content/uploads/2020/02/rgb-TAG-Registered-80px.pngtag


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
8 7 15


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
https://www.essence.com/...ssence-blocks/dist/blocks.style.build.css?ver=1634513789stylesheettext/css
https://www.essence.com/...mes/essence/dist/head.e2150e35212a0dd80e54.css?ver=5.7.2stylesheettext/css
https://www.essence.com/wp-content/themes/essence/print.css?ver=1.1stylesheettext/css
https://www.essence.com/...gins/siteorigin-panels/css/front-flex.min.css?ver=2.13.0stylesheettext/css
https://www.essence.com/...s/essence/dist/blocks.e2150e35212a0dd80e54.css?ver=5.7.2stylesheettext/css
https://www.essence.com/.../essence/dist/archive.e2150e35212a0dd80e54.css?ver=5.7.2stylesheettext/css
https://www.essence.com/...s/essence/dist/footer.e2150e35212a0dd80e54.css?ver=5.7.2stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
33 15 48


Too many (15) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 15
Script URL Type
https://www.essence.com/wp-includes/js/jquery/jquery.min.js?ver=3.5.1text/javascript
https://www.essence.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2text/javascript
text/javascript
https://www.essence.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=7.4.4text/javascript
https://www.googletagservices.com/tag/js/gpt.js?ver=5.7.2text/javascript
https://www.essence.com/...emes/essence/dist/head.e2150e35212a0dd80e54.js?ver=5.7.2text/javascript
https://cdn.jwplayer.com/players/qNELv17b-eVS65f18.js
https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.jstext/javascript
text/javascript
https://www.essence.com/...ins/essence-blocks/dist/frontend.build.js?ver=1634513789text/javascript
https://www.essence.com/...ntent/themes/essence/dist/footer.e2150e35212a0dd80e54.jstext/javascript
text/javascript
https://www.essence.com/...t/plugins/siteorigin-panels/js/styling.min.js?ver=2.13.0text/javascript
https://cdn.parsely.com/keys/essence.com/p.js?ver=2.5.0text/javascript
https://www.essence.com/...p-content/plugins/wp-parsely/build/init-api.js?ver=2.5.0text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.essence.com/news/money-career/Money & Career


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site essence.com could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 10,532
  Facebook Shares 4,537
  Facebook Comments 2,740
  Tweets 174
  LinkedIn 134

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/essence
Twitter Accounthttps://twitter.com/essence
Google+ Pagehttps://plus.google.com/+essencemag


Trustworthiness
84

Excellent! the website has a good Trustworthiness Score (84/100).

84
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
77 Excellent! the website has a good Child Safe Score (77/100).

77
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site essence.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
24,325th most visited website in the world.
5,303th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (103 - excite.co.jp, ted.com, harvard.edu, theatlantic.com, sport.es, complex.com, freshbooks.com, antena3.com, yale.edu, euronews.com, juegosjuegos.com, elperiodico.com, bbcgoodfood.com, sagepub.com, trustedreviews.com, asu.edu, arizona.edu, ufc.com, ubergizmo.com, decathlon.fr, vogue.co.uk, bikeradar.com, radiotimes.com, levante-emv.com, creditcards.com, vogue.it, afr.com, diarioinformacion.com, glamour.de, watoday.com.au, dunelm-mill.com, vogue.de, cntraveller.com, vogue.co.jp, ktm.com, humanesociety.org, cincopa.com, virginmoneygiving.com, gqitalia.it, nrl.com, lpga.com, govexec.com, wboc.com, elperiodicomediterraneo.com, brw.com.au, whirlpoolindia.com, wilson.com, aad.org, radionz.co.nz, gardenersworld.com, ktvn.com, madeiramadeira.com.br, erietvnews.com, sciencefocus.com, eitb.tv, discoverwildlife.com, regio7.cat, emporda.info, kten.com, glamour.nl, wfmj.com, buckeyecablesystem.com, tasterschoice.com, husqvarna-motorcycles.com, hsi.org, stanford.edu, parraeels.com.au, dragons.com.au, seaeagles.com.au, roosters.com.au, rabbitohs.com.au, raiders.com.au, broncos.com.au, newcastleknights.com.au, warriors.co.nz, glamourmagazine.co.uk, kstc45.com, invescofundsgroup.biz, cepal.org, kitv.com, speedrun.com, atresmedia.com, warriors.kiwi, narvar.com, grnh.se, qrl.com.au, myportfolio.com, gcs-web.com, titans.com.au, h2o.ai, ohay.tv, erienewsnow.com, eitb.eus, amvescapshares.com, dunelm.com, wsee.tv, officialmediaguide.com, mynuskin.com, tedx.com, reviews.org, fortum.dk, verawangbride.com, freesupertips.com) hosted on the same server as essence.com (ip : 146.75.30.133).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 146.75.30.133) is located at Sweden  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 214 days old ( 1st registered on : 1996-03-27 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 149 days from today ( expires on : 2027-03-27 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
essence.com ( 11 characters )

Domain Registrar : NameCheap, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-03-27 2019-05-02 2027-03-27
25 years, 214 days old 2 years, 179 days ago 5 years, 149 days from today
25 years, 214 days old


Domain Name Servers used by essence.com
DNS Name IP Address
dahlia.ns.cloudflare.com172.64.32.89
lou.ns.cloudflare.com172.64.33.199


You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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