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eway.com.au favicon eway.com.au

Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend6
Oct 6, 2021 07:32 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Move the 4 inline css components to an external style sheet file.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Combine the 3 css blocks and move them to an external style sheet file.
  • ...     33
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Detailed Reviews

Related Category
Most related categories of this website.

apps   commerce   ecommerce   fundraising   hosting   marketing   software   tools  

Title
Online Payments Platform | Payment Gateway | Eway Australia

Words count: 7    Unique Words: 7    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Eway's secure and reliable online payment gateway makes it easy for you to accept credit card payments from anyone, anywhere, from any device.

Words count: 23    Length: 142 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Online Payments Platform | Payment Gateway | Eway ... www.eway.com.au/
Eway's secure and reliable online payment gateway makes it easy for you to accept credit card payments from anyone, anywhere, from any device.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  add  billing  bookings  business  card  create  customers  developers  ecommerce  eway  flexible  fraud  gateway  grow  industry  integrations  learn  local  management  merchant  middot  nbsp  online  payments  platform  pricing  protection  provide  rsquo  secure  services  simple  solutions  suit  support  team  tools  transactions  volume 

Top 20 Keywords
Total Terms Count: 1,101

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
payments 38 3.45%
online 23 2.09%
business 23 2.09%
eway 20 1.82%
support 16 1.45%
nbsp 16 1.45%
solutions 13 1.18%
fraud 12 1.09%
pricing 9 0.82%
secure 9 0.82%
protection 9 0.82%
customers 9 0.82%
platform 8 0.73%
transactions 8 0.73%
developers 8 0.73%
ecommerce 8 0.73%
merchant 7 0.64%
rsquo 6 0.54%
billing 6 0.54%
add 6 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
153117100090064

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Effortless online payments

<H2>

(5)
Online payments made easy
The perfect payment solution for any business
Made for merchants Built for developers
All the support you need
Ready to start taking online payments for your business?

<H3>

(31)
Value for money
Cybersecurity and fraud tools
Local support
Online Payments
Gateway Services
Enterprise Solutions
Secure, reliable fraud protection
Robust API
Simple SDKs
Eway sandbox
Seamless Integrations with Eway
3dCart
BigCommerce
Booking Boss
BookitLive
ChargeBee
HostBill
Magento
Magic Members
NetSuite
OpenCart
PayDock
PrestaShop
Shopify
Volusion
WooCommerce
Xero
Zen Cart
Simple and cost effective payments
Knowledge Base
Eway Blog

<H4>

(17)
SOLUTIONS
FEATURES
FRAUD
EBOOK
Trusted by 28,000+ businesses
Why Eway?
Flat-rate transaction fee
Fraud protection
Advanced payment security
Simple billing
Fast settlement
Dedicated support team
Custom solution design
Dedicated support service
Volume pricing
Developers
Integrations
<H5>
(1)
Resources
<I> (9)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
25.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-au Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.eway.com.au/comments/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://eway.com.au/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://eway.com.au/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.49 seconds - 44.27 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.10 s 0.02 s 0.02 s 0.01 s 1.74 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
22 Kb (21,691 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
22 Kb (21,691 bytes) 8 Kb (8,430 bytes) 13 Kb (13,261 bytes) 63.57 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.eway.com.au:443/ and http://eway.com.au are resolved to the same url :https://www.eway.com.au:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://eway.com.au/au/sign-up?cta=top-menu
https://www.eway.com.au/sign-up/?cta=home_footer


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://eway.com.au/#acco...ion-11_1_flat-rate-transaction-fee_1
http://eway.com.au/#accordion-11_1_fraud-protection_2
http://eway.com.au/#acco...ion-11_1_advanced-payment-security_3
http://eway.com.au/#accordion-11_2_simple-billing_1
http://eway.com.au/#accordion-11_2_fast-settlement_2
http://eway.com.au/#accordion-11_2_dedicated-support-team_3
http://eway.com.au/#accordion-11_3_custom-solution-design_1
http://eway.com.au/#acco...ion-11_3_dedicated-support-service_2
http://eway.com.au/#accordion-11_3_volume-pricing_3
https://www.eway.com.au/sign-up/?cta=home_footer


You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
124 14 138


You have more than 100 links (138).

Internal Links (link to pages within this domain) - 124
URL Anchor Text
https://www.eway.com.au/...sion-introducing-eways-2021-refresh/here
http://eway.com.au/
https://www.eway.com.au/
https://www.eway.com.au/online-payments/Online PaymentsEverything you ...
http://eway.com.au/au/online-payments/#pricingPricing
https://www.eway.com.au/eway-gateway-services/Gateway ServicesUse your merch...
http://eway.com.au/au/eway-gateway-services/#pricingPricing
https://www.eway.com.au/enterprise-solutions/Enterprise SolutionsFlexible, ...
https://www.eway.com.au/add-ons/Over 250 Add OnsTransform, sca...
https://www.eway.com.au/taking-payments/Taking PaymentsCredit cards, d...
https://www.eway.com.au/multiple-ways-to-integrate/Multiple Ways To IntegrateAcce...
https://www.eway.com.au/advanced-cybersecurity/Advanced CybersecurityBacked b...
https://www.eway.com.au/merchant-tools/Merchant ToolsInsights, report...
https://www.eway.com.au/fraud-protection/Fraud ProtectionOur range of a...
https://www.eway.com.au/fraud-protection/Learn more
https://www.eway.com.au/documentation/DocumentationExplore in-depth ...
http://eway.com.au/au/documentation/#api-specsAPI Specs
http://eway.com.au/au/documentation/#api-snippetsAPI Snippets
http://eway.com.au/au/documentation/#simple-sdksSimple SDKs
https://www.eway.com.au/documentation/#eway-sandboxEway Sandbox
https://www.eway.com.au/support/SupportIntegration and code su...
https://www.eway.com.au/contact-us/existing-customers/Contact Support
https://status.eway.com.au/Eway Status
https://www.eway.com.au/add-ons/Add OnsTransform your Eway ser...
http://eway.com.au/au/add-ons/magento/Magento
http://eway.com.au/au/add-ons/woocommerce/WooCommerce
http://eway.com.au/au/add-ons/Xero/Xero
https://www.eway.com.au/add-ons/All Add Ons
https://www.eway.com.au/about-eway/About Eway
http://eway.com.au/au/about-eway/#why-ewayWhy Eway
http://eway.com.au/au/about-eway/#global-paymentsGlobal Payments
https://www.eway.com.au/social-impact/Social Impact
https://www.eway.com.au/customers/Customers
https://www.eway.com.au/customers/startups/Startups
https://www.eway.com.au/customers/smaller-business/Smaller Business
https://www.eway.com.au/customers/larger-business/Larger Business
https://www.eway.com.au/customers/success-stories/Success Stories
https://www.eway.com.au/industries/Industries
https://www.eway.com.au/industries/retail/Retail
https://www.eway.com.au/industries/professional-services/Professional Services
https://www.eway.com.au/industries/utilities/Utilities
https://www.eway.com.au/industries/charities/Charities
https://www.eway.com.au/...dustries/furniture-home-furnishings/Furniture & Home Furnishings
https://www.eway.com.au/industries/groceries-supermarkets/Groceries & Supermarkets
https://www.eway.com.au/partner-program/Partner ProgramPartnerships wi...
https://www.eway.com.au/partner-program/Learn more
https://www.eway.com.au/resources/ResourcesAll the help and supp...
https://www.eway.com.au/blog/Blog
https://www.eway.com.au/faqs/FAQs
https://status.eway.com.au/Eway Status
https://www.eway.com.au/contact-us/ContactOur sales and support t...
https://www.eway.com.au/contact-us/contact-sales/New Customers
https://www.eway.com.au/contact-us/existing-customers/Existing Customers
https://www.eway.com.au/contact-us/consumers/Consumers
https://www.eway.com.au/contact-us/toll-customers/Toll Customers
http://eway.com.au/#
http://eway.com.au/au/sign-up?cta=top-menuGet Started
https://www.eway.com.au/contact-us/contact-sales/Contact Sales
https://www.eway.com.au/about-eway/About Eway
http://eway.com.au/#acco...ion-11_1_flat-rate-transaction-fee_1Flat-rate transaction fee
http://eway.com.au/#accordion-11_1_fraud-protection_2Fraud protection
http://eway.com.au/#acco...ion-11_1_advanced-payment-security_3Advanced payment security
https://www.eway.com.au/online-payments/#pricingPricing
https://www.eway.com.au/eway-gateway-services/Gateway Services
http://eway.com.au/#accordion-11_2_simple-billing_1Simple billing
http://eway.com.au/#accordion-11_2_fast-settlement_2Fast settlement
http://eway.com.au/#accordion-11_2_dedicated-support-team_3Dedicated support team
https://www.eway.com.au/eway-gateway-services/Learn More
https://www.eway.com.au/eway-gateway-services/#pricingPricing
https://www.eway.com.au/enterprise-solutions/Enterprise Solutions
http://eway.com.au/#accordion-11_3_custom-solution-design_1Custom solution design
http://eway.com.au/#acco...ion-11_3_dedicated-support-service_2Dedicated support service
http://eway.com.au/#accordion-11_3_volume-pricing_3Volume pricing
https://www.eway.com.au/enterprise-solutions/Learn More
https://www.eway.com.au/enterprise-quote/Book A Call
https://www.eway.com.au/fraud-protection/Secure, reliable fraud protect...
https://www.eway.com.au/documentation/Developer Docs
https://www.eway.com.au/add-ons/3dcart/Accounting 3d...
https://www.eway.com.au/add-ons/bigcommerce/Ecommerce Big...
https://www.eway.com.au/add-ons/booking-boss/Events Bookin...
https://www.eway.com.au/add-ons/bookitlive/Events Bookit...
https://www.eway.com.au/add-ons/chargebee/Billing Charg...
https://www.eway.com.au/add-ons/hostbill/Billing HostB...
https://www.eway.com.au/add-ons/magento/Ecommerce Mag...
https://www.eway.com.au/add-ons/magic-members/Membership Ma...
https://www.eway.com.au/add-ons/netsuite/CRM NetSuite ...
https://www.eway.com.au/add-ons/opencart/CMS OpenCart ...
https://www.eway.com.au/add-ons/paydock/App / Connector ...
https://www.eway.com.au/add-ons/prestashop/CMS PrestaSho...
https://www.eway.com.au/add-ons/shopify/Ecommerce Sho...
https://www.eway.com.au/add-ons/volusion/CMS Volusion ...
https://www.eway.com.au/add-ons/woocommerce/Billing WooCo...
https://www.eway.com.au/add-ons/xero/Accounting Xe...
https://www.eway.com.au/add-ons/zen-cart/Ecommerce Zen...
http://eway.com.au/add-ons/All Add Ons
https://www.eway.com.au/...elivering-the-goods-during-covid-19/Read Case Study
https://www.eway.com.au/blog/Eway Blog ...
https://www.eway.com.au/sign-up/?cta=home_footerGet Started
https://www.eway.com.au/contact/Contact us
http://eway.com.au/#topTop
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://go.eway.io/s/Knowledge Base
https://gpaunzjobs.com/Jobs
https://go.eway.io/s/Knowledge Base
https://my.eway.io/supercharge-your-website-sales-ebook.htmlSupercharge your website sales...
https://my.eway.io/supercharge-your-website-sales-ebook.htmlDownload now
https://au.myeway.com/My Eway
https://go.eway.io/success/SiteLoginPartner Portal
https://go.eway.io/onboa...u_basicinfo?pid=4504?cta=home_bannerGet Started
https://go.eway.io/onboarding_au_basicinfo?pid=4504Online Payments
https://go.eway.io/onboarding_au_basicinfo?pid=4504Get Started
https://go.eway.io/s/Knowledge Base ...
https://www.facebook.com/eway
https://twitter.com/eway_
https://au.linkedin.com/company/eway-payments

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
44 37 7


7 images do not have Alt values.

Image URL - 44
URL ALT Text
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Happy-Cart.svgHappy cart
https://www.eway.com.au/wp-content/uploads/sites/12/2021/06/home-hero.jpeghero
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Happy-Cart.svgHappy cart
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/REA-Group.svg
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/thermomix-logo.png
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Booktopia-logo.png
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/lg-logo-grey.png
https://www.eway.com.au/wp-content/uploads/sites/12/2021/06/Redsbaby_Logo.png
https://www.eway.com.au/...t/uploads/sites/12/2021/06/online-business-3-600x600.jpgonline-business-3
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Icon.svgValue for money
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Icon-1.svgCybersecurity and fraud tools
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Icon-2.svgLocal support
https://www.eway.com.au/...emes/eway/dist/images/curve-top-grey-light-white-bgd.svgcurve
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Icon-AIO-Outline.svgonline payments
https://www.eway.com.au/.../uploads/sites/12/2021/05/Icon_-_Gateway_-_Outline-3.svggateway services
https://www.eway.com.au/...ent/uploads/sites/12/2021/05/Icon-Enterprise-Outline.svg
https://www.eway.com.au/.../2021/05/Home-Wide-Card-Bulletproof-Fraud-Protection.jpg
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Favicon.svgFavicon
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Icon-57.svgRobust API
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Icon-1-1.svgSimple SDKs
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Icon-2-1.svgEway sandbox
https://www.eway.com.au/...hemes/eway/dist/images/curve-top-grey-light-dark-bgd.svgcurve
https://www.eway.com.au/...uploads/sites/12/2021/04/3dcart-logo-480x0-c-default.png3dCart
https://www.eway.com.au/...tes/12/2021/04/BigCommerce-logo-dark-480x0-c-default.pngBigCommerce
https://www.eway.com.au/...ads/sites/12/2021/04/BB-Logo_Primary-480x0-c-default.pngBooking Boss
https://www.eway.com.au/...-logo-800x249-300x93-1-no-whitespace-480x0-c-default.pngBookitLive
https://www.eway.com.au/.../sites/12/2021/04/chargebee-logo-black-no-whitespace.svgChargeBee
https://www.eway.com.au/.../2021/04/hostbill-logo-no-whitespace-480x0-c-default.pngHostBill
https://www.eway.com.au/wp-content/uploads/sites/12/2021/04/Logo-Magento.svgMagento
https://www.eway.com.au/...sites/12/2021/04/Magic-members-logo-480x0-c-default.jpegMagic Members
https://www.eway.com.au/...ontent/uploads/sites/12/2021/05/oracle-netsuite-logo.svgNetSuite
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/opencart-logo.svgOpenCart
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/paydock-logo.svgPayDock
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/prestashop-logo.svgPrestaShop
https://www.eway.com.au/...ploads/sites/12/2021/05/shopify-logo-480x0-c-default.pngShopify
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/volusion-logo.svgVolusion
https://www.eway.com.au/wp-content/uploads/sites/12/2021/04/Logo-WooCommerce.svgWooCommerce
https://www.eway.com.au/wp-content/uploads/sites/12/2021/04/Logo-Xero.svgXero
https://www.eway.com.au/...1/04/zencart-eway-logo-no-whitespace-480x0-c-default.pngZen Cart
https://www.eway.com.au/...al-Ben-Cleary-Gnocci-Gnocci-Brothers-280x0-c-default.pngBen Cleary-Corradini
https://www.eway.com.au/...nt/uploads/sites/12/2021/05/Home-Card-Knowledge-Base.jpgCode on laptop
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/Home-Eway-Blog.jpglaptop
https://www.eway.com.au/...s/eway/dist/images/curve-footer-top-yellow-white-bgd.svgcurve
https://www.eway.com.au/wp-content/uploads/sites/12/2021/05/eway-logo-1.svgeway


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 8 11


Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type
https://www.eway.com.au/wp-content/themes/eway/style.cssstylesheettext/css
https://www.eway.com.au/...ontent/uploads/sites/12/maxmegamenu/style.css?ver=2376c5stylesheettext/css
https://www.eway.com.au/wp-includes/css/dashicons.min.css?ver=5.8.1stylesheettext/css
https://www.eway.com.au/...pro/icons/genericons/genericons/genericons.css?ver=2.2.3stylesheettext/css
https://www.eway.com.au/...pro/icons/fontawesome/css/font-awesome.min.css?ver=2.2.3stylesheettext/css
https://www.eway.com.au/...egamenu-pro/icons/fontawesome5/css/all.min.css?ver=2.2.3stylesheettext/css
https://www.eway.com.au/wp-content/themes/eway/dist/app.css?ver=1631237144stylesheettext/css
https://www.eway.com.au/wp-content/plugins/add-to-any/addtoany.min.css?ver=1.15stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
29 20 49


Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type
https://www.eway.com.au/wp-includes/js/jquery/jquery.min.js?ver=3.6.0text/javascript
https://www.eway.com.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.3.2text/javascript
https://www.eway.com.au/wp-content/plugins/add-to-any/addtoany.min.js?ver=1.1text/javascript
https://www.eway.com.au/...le-tag-manager/js/gtm4wp-form-move-tracker.js?ver=1.13.1text/javascript
text/javascript
https://www.eway.com.au/wp-content/themes/eway/assets/ajax.js?ver=5.8.1text/javascript
text/javascript
text/javascript
https://www.eway.com.au/...ontent/themes/eway/assets/flickity.pkgd.min.js?ver=5.8.1text/javascript
https://www.eway.com.au/wp-content/themes/eway/assets/bodymovin.min.js?ver=5.8.1text/javascript
text/javascript
https://www.eway.com.au/...libraries/jquery-visible/jquery.visible.min.js?ver=5.8.1text/javascript
https://www.eway.com.au/...ibraries/waypoints/lib/jquery.waypoints.min.js?ver=5.8.1text/javascript
https://www.eway.com.au/wp-content/themes/eway/dist/app.min.js?ver=1625182072text/javascript
https://maps.googleapis....js?key=AIzaSyDj1jvXIaNDcF5pvex0Rwc_yxIfaIkSRKY&ver=1.0.0text/javascript
https://www.eway.com.au/...ontent/themes/eway/src/scripts/addon-search.js?ver=5.8.1text/javascript
https://www.eway.com.au/wp-includes/js/hoverIntent.min.js?ver=1.10.1text/javascript
https://www.eway.com.au/wp-content/plugins/megamenu/js/maxmegamenu.js?ver=2.9.4text/javascript
https://www.eway.com.au/...-content/plugins/megamenu-pro/assets/public.js?ver=2.2.3text/javascript
https://www.eway.com.au/wp-includes/js/wp-embed.min.js?ver=5.8.1text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.eway.com.au/...sion-introducing-eways-2021-refresh/here


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
115
Excellent! You do have a lot of root domains (115) linked to your site eway.com.au.

115
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 204
  Facebook Shares 242
  Facebook Comments 46
  Tweets 11
  LinkedIn 15

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/eway
Twitter Accounthttps://twitter.com/eway_
Google+ PageNot Found


Trustworthiness
86

Excellent! the website has a good Trustworthiness Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site eway.com.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
115,083th most visited website in the world.
3,498th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain eway.com.au is the only one hosted on the server (ip : 104.69.219.54).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.69.219.54) is located at United States  
the most site visitors come from Australia  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
eway.com.au ( 11 characters )

Domain Registrar : AU-NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2020-02-06 unknown
unknown old 1 year, 264 days ago unknown from today
unknown old


Domain Name Servers used by eway.com.au
DNS Name IP Address
ns4.dnsmadeeasy.com208.80.127.2
ns0.dnsmadeeasy.com208.94.148.2
ns3.dnsmadeeasy.com208.80.125.2
ns1.dnsmadeeasy.com208.80.124.2
ns2.dnsmadeeasy.com208.80.126.2


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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