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ey.com favicon ey.com

Excellent Practice33
Improvement Could be Made11
Critical Issues to Attend7
Jun 1, 2022 06:18 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 25 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
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Detailed Reviews

Related Category
Most related categories of this website.

apps   careers   courses   fundraising   media   security   social   startups  

Title
EY US - Home | Building a better working world

Words count: 8    Unique Words: 8    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
EY provides consulting, assurance, tax and transaction services that help solve our client’s toughest challenges and build a better working world for all.

Words count: 24    Length: 156 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
EY US - Home | Building a better working world www.ey.com/
EY provides consulting, assurance, tax and transaction services that help solve our client’s toughest challenges and build a better working world for all.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

audit  business  capital  case  clients  close  company  consulting  cookies  data  discover  edge  experience  explore  featured  finance  financial  fiserv  global  insights  integration  ldquo  managed  merger  organization  people  private  process  provide  rdquo  rsquo  search  services  strategy  study  tax  technology  transaction  transformation  working 

Top 20 Keywords
Total Terms Count: 2,722

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
services 42 1.54%
strategy 26 0.96%
technology 26 0.96%
tax 22 0.81%
capital 19 0.70%
working 18 0.66%
consulting 18 0.66%
close 18 0.66%
explore 17 0.62%
financial 17 0.62%
clients 16 0.59%
company 16 0.59%
transaction 16 0.59%
ldquo 15 0.55%
rdquo 15 0.55%
provide 15 0.55%
business 13 0.48%
global 13 0.48%
fiserv 13 0.48%
transformation 12 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
172191200000656

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The CEO Imperative: How will the shifting world order affect your global strategy?

<H2>

(7)
Trending now
Our commitment to audit quality
How EY can help
How EY can help
How EY can help
Supporting organizations across sectors (9)
Discover more

<H3>

(21)
Topics
General
People
Trending
Case study: How smart technology helped Fiserv accelerate M&A strategy
How do you merge two financial services players?
A single goal, enabled by an advanced digital platform
A holistic payment solution, backed by a single technology platform
Show article references#Hide article references
Related articles
Contact us
Financial Services
Health care industry insights
Government & Public Sector Consulting
Consumer Products & Retail
Energy & Resources
Technology, Media & Entertainment, and Telecommunications
Real Estate, Hospitality & Construction Consulting Services
Advanced Manufacturing Services
Private Equity Services
Direct to your inbox

<H4>

(9)
How will the metaverse change our behavior as it reshapes experiences?
The CIO Imperative: Is your technology moving fast enough to realize your ambitions?
How health care, retail and tech can work together to change how we eat
Multi-billion-dollar mergers are fraught with complexity, but smart digital platforms can accelerate your deal strategy from design to delivery.
Market consolidation brings scale and innovation by streamlining online payments.
Consolidating multiple data-points would have taken years without EY Capital Edge.
EY Capital Edge helped accelerate this merger and it continues to support the strategy
Featured press releases
More press releases
<H5>
(12)
The potential impacts of the metaverse on human behavior are yet unknown, but behavioral economics can help us explore the possibilities.
Data centricity is a top priority for businesses. We identify the potential benefits this brings and steps you must take to unlock value.
Eating healthy can be hard. Health care, food retail and technology companies can radically change the food ecosystem and support consumers in their journey to develop healthier eating habits to improve health outcomes.
Mergers and acquisitions integration services
M&A tools: Connected Capital Technologies
Digital M&A framework
TCPI Honors Barbara Angus at Annual Symposium
EY Acquires Unemployment Insurance and Tech Innovator Us4U
New report shows strong level of involvement by finance professionals in ESG reporting efforts
EY Announces Entrepreneur Of The Year® 2022 Bay Area Finalists
EY Announces Entrepreneur Of The Year® 2022 Mountain West Finalists
Welcome to EY.com
<STRONG> (6)EY United States (EN)
California:
About EY
Functional cookies
Performance cookies
Marketing/Targeting cookies


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
26.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://ey.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://ey.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.69 seconds - 38.05 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.75 s 0.03 s 0.03 s 0.01 s 2.10 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
26 Kb (26,256 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
26 Kb (26,256 bytes) 21 Kb (21,155 bytes) 5 Kb (5,101 bytes) 414.72 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
25 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ey.com/en_us and http://ey.com are resolved to the same url :https://www.ey.com/en_us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://ey.com/en_us/search?q=
http://ey.com/en_us...s&header=us&id=Igm3wBQaxdXIy7q2QTpEeAfsvV6bBanHo0Dg0cyEBUE%3D


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://ey.com/en_us
http://ey.com/en_us/insights
http://ey.com/en_us/technology
http://ey.com/en_us/transformation-realized
http://ey.com/en_us/long-term-value
http://ey.com/en_us/sustainability
http://ey.com/en_us/trust
http://ey.com/en_us/purpose
http://ey.com/en_us/audit-quality
http://ey.com/en_us/insights
http://ey.com/en_us/ceo
http://ey.com/en_us/cfo-agenda
http://ey.com/en_us/coo
http://ey.com/en_us/cio
http://ey.com/en_us/board-matters
https://www.ey.com/en_us/insights#c-suite
http://ey.com/en_us/services
http://ey.com/en_us/strategy-transactions/growth-strategy
http://ey.com/en_us...ital/digital-business-strategy-consulting
http://ey.com/en_us...actions/restructuring-turnaround-strategy
http://ey.com/en_us/strategy-transactions/strategy-services
http://ey.com/en_us...trategy-transactions/transaction-strategy
http://ey.com/en_us/strategy
http://ey.com/en_us/consulting/analytics-consulting-services
http://ey.com/en_us/consulting/customer-experience
http://ey.com/en_us...urity-strategy-risk-compliance-resilience
http://ey.com/en_us/digital/transformation
http://ey.com/en_us/consulting/risk-consulting-services
http://ey.com/en_us/consulting/supply-chain-operations
http://ey.com/en_us/consulting/technology-transformation
http://ey.com/en_us/consulting/transformation-platform
http://ey.com/en_us/consulting
http://ey.com/en_us/workforce/change-management-experience
http://ey.com/en_us/workforce/hr-transformation
http://ey.com/en_us/workforce/integrated-workforce-mobility
http://ey.com/en_us/workforce/learning-development-advisory
http://ey.com/en_us/workforce/recognition-reward-advisory
http://ey.com/en_us/workforce/workforce-analytics
http://ey.com/en_us/workforce
http://ey.com/en_us/strategy-transactions/corporate-finance
http://ey.com/en_us/strategy-transactions/sell-separate
http://ey.com/en_us...-transactions/sustainability-esg-services
http://ey.com/en_us/strategy-transactions/buy-integrate
http://ey.com/en_us...sactions/mergers-acquisitions-integration
http://ey.com/en_us...ansactions/connected-capital-technologies
http://ey.com/en_us/strategy-transactions/advanced-analytics
http://ey.com/en_us...-transactions/capital-allocation-services
http://ey.com/en_us/strategy-transactions/reshaping-results
http://ey.com/en_us/strategy-transactions
http://ey.com/en_us/audit
http://ey.com/en_us/climate-change-sustainability-services
http://ey.com/en_us/financial-accounting-advisory-services
http://ey.com/en_us/assurance/forensic-integrity-services
http://ey.com/en_us/private-client-audit-experience
http://ey.com/en_us/assurance/accountinglink
http://ey.com/en_us/assurance
http://ey.com/en_us/tax-planning
http://ey.com/en_us/tax-function-operations
http://ey.com/en_us/tax-controversy-policy
http://ey.com/en_us/global-trade
http://ey.com/en_us/tax-accounting
http://ey.com/en_us/tax-compliance
http://ey.com/en_us/strategy-transactions/transaction-tax
http://ey.com/en_us/tax/private-client-services
http://ey.com/en_us/tax/americas-tax-policy
http://ey.com/en_us/tax
http://ey.com/en_us...nesses-and-their-owners/client-experience
http://ey.com/en_us...client-audit-experience-service-offerings
http://ey.com/en_us/tax/private-client-services
http://ey.com/en_us/tax/family-enterprise-business-services
http://ey.com/en_us/tax/family-office-advisory-services
http://ey.com/en_us/ipo
http://ey.com/en_us/entrepreneurship
http://ey.com/en_us/growth/venture-capital
http://ey.com/en_us...ns-of-private-businesses-and-their-owners
http://ey.com/en_us/law/corporate-commercial
http://ey.com/en_us/law/digital
http://ey.com/en_us/law/labor-employment
http://ey.com/en_us/law/legal-operations
http://ey.com/en_us/law/transaction
http://ey.com/en_us/law
http://ey.com/en_us/technology
http://ey.com/en_us/audit/technology
http://ey.com/en_us/tax/technology-data
http://ey.com/en_us...ansactions/connected-capital-technologies
http://ey.com/en_us/consulting/technology-transformation
http://ey.com/en_us/alliances
http://ey.com/en_us/wavespace
http://ey.com/en_us/technology
http://ey.com/en_us/managed-services#tab-0760192546-0
http://ey.com/en_us/managed-services#tab-0760192546-1
http://ey.com/en_us/managed-services#tab-0760192546-2
http://ey.com/en_us/law/managed-services
http://ey.com/en_us/managed-services
http://ey.com/en_us...egy-transaction-transformation-consulting
http://ey.com/en_us/consulting/technology-transformation
http://ey.com/en_us/tax-function-operations
http://ey.com/en_us/climate-change-sustainability-services
http://ey.com/en_us/audit
http://ey.com/en_us/consulting/supply-chain-operations
...


You have 199 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
205 8 213


Too many links (213), it may be considered as spam!

Internal Links (link to pages within this domain) - 205
URL Anchor Text
http://ey.com/#contentskip to the content
http://ey.com/en_usEY Homepage
http://ey.com/en_us/insightsExplore
http://ey.com/en_us/technologyTechnology
http://ey.com/en_us/transformation-realizedTransformation
http://ey.com/en_us/long-term-valueLong-term value
http://ey.com/en_us/sustainabilitySustainability
http://ey.com/en_us/trustTrust
http://ey.com/en_us/purposePurpose
http://ey.com/en_us/audit-qualityAudit quality
http://ey.com/en_us/insightsLearn more Trending topics
http://ey.com/en_us/ceoCEO
http://ey.com/en_us/cfo-agendaCFO
http://ey.com/en_us/cooOperations leaders
http://ey.com/en_us/cioTechnology leaders
http://ey.com/en_us/board-mattersEY Center for Board Matters
https://www.ey.com/en_us/insights#c-suiteSee more C-suite agendas
http://ey.com/en_us/servicesExplore
http://ey.com/en_us/strategy-transactions/growth-strategyCorporate and growth strategy
http://ey.com/en_us...ital/digital-business-strategy-consultingDigital business strategy
http://ey.com/en_us...actions/restructuring-turnaround-strategyRestructuring and turnaround s...
http://ey.com/en_us/strategy-transactions/strategy-servicesStrategy consulting
http://ey.com/en_us...trategy-transactions/transaction-strategyTransaction strategy and execu...
http://ey.com/en_us/strategyExplore Strategy by EY-Parthen...
http://ey.com/en_us/consulting/analytics-consulting-servicesAnalytics consulting services
http://ey.com/en_us/consulting/customer-experienceCustomer experience
http://ey.com/en_us...urity-strategy-risk-compliance-resilienceCybersecurity, strategy, risk,...
http://ey.com/en_us/digital/transformationDigital transformation
http://ey.com/en_us/consulting/risk-consulting-servicesRisk consulting services
http://ey.com/en_us/consulting/supply-chain-operationsSupply chain and operations
http://ey.com/en_us/consulting/technology-transformationTechnology transformation
http://ey.com/en_us/consulting/transformation-platformTransformation platform
http://ey.com/en_us/consultingExplore Consulting
http://ey.com/en_us/workforce/change-management-experienceChange management and experien...
http://ey.com/en_us/workforce/hr-transformationHR transformation
http://ey.com/en_us/workforce/integrated-workforce-mobilityIntegrated workforce mobility
http://ey.com/en_us/workforce/learning-development-advisoryLearning and development consu...
http://ey.com/en_us/workforce/recognition-reward-advisoryRecognition and reward advisor...
http://ey.com/en_us/workforce/workforce-analyticsWorkforce analytics
http://ey.com/en_us/workforceExplore People and workforce
http://ey.com/en_us/strategy-transactions/corporate-financeCorporate finance
http://ey.com/en_us/strategy-transactions/sell-separateDivestments and carve-outs
http://ey.com/en_us...-transactions/sustainability-esg-servicesSustainability and ESG Service...
http://ey.com/en_us/strategy-transactions/buy-integrateM&A advisory
http://ey.com/en_us...sactions/mergers-acquisitions-integrationM&A integration
http://ey.com/en_us...ansactions/connected-capital-technologiesM&A technology and tools
http://ey.com/en_us/strategy-transactions/advanced-analyticsM&A advanced analytics
http://ey.com/en_us...-transactions/capital-allocation-servicesCapital allocation
http://ey.com/en_us/strategy-transactions/reshaping-resultsValue creation, preservation a...
http://ey.com/en_us/strategy-transactionsExplore Transactions and corpo...
http://ey.com/en_us/auditAudit services
http://ey.com/en_us/climate-change-sustainability-servicesClimate change and sustainabil...
http://ey.com/en_us/financial-accounting-advisory-servicesFinancial accounting advisory ...
http://ey.com/en_us/assurance/forensic-integrity-servicesForensic and integrity service...
http://ey.com/en_us/private-client-audit-experiencePrivate client audit experienc...
http://ey.com/en_us/assurance/accountinglinkAccountingLink
http://ey.com/en_us/assuranceExplore Assurance
http://ey.com/en_us/tax-planningTax planning
http://ey.com/en_us/tax-function-operationsTax function operations
http://ey.com/en_us/tax-controversy-policyTax policy and controversy
http://ey.com/en_us/global-tradeGlobal trade
http://ey.com/en_us/tax-accountingTax accounting
http://ey.com/en_us/tax-complianceTax compliance
http://ey.com/en_us/strategy-transactions/transaction-taxTransaction tax
http://ey.com/en_us/tax/private-client-servicesPrivate tax services
http://ey.com/en_us/tax/americas-tax-policyAmericas tax policy
http://ey.com/en_us/taxExplore Tax
http://ey.com/en_us...nesses-and-their-owners/client-experienceEY Private client experience
http://ey.com/en_us...client-audit-experience-service-offeringsAudit services: Designed for p...
http://ey.com/en_us/tax/private-client-servicesTax services: Designed for pri...
http://ey.com/en_us/tax/family-enterprise-business-servicesFamily Enterprise Business Ser...
http://ey.com/en_us/tax/family-office-advisory-servicesFamily Office Advisory Service...
http://ey.com/en_us/ipoIPO, SPACs and direct listings
http://ey.com/en_us/entrepreneurshipEntrepreneurship
http://ey.com/en_us/growth/venture-capitalVenture capital
http://ey.com/en_us...ns-of-private-businesses-and-their-ownersExplore EY Private
http://ey.com/en_us/law/corporate-commercialCorporate and commercial law
http://ey.com/en_us/law/digitalDigital law
http://ey.com/en_us/law/labor-employmentLabor and employment law
http://ey.com/en_us/law/legal-operationsLegal operations
http://ey.com/en_us/law/transactionTransaction law
http://ey.com/en_us/lawExplore Legal
http://ey.com/en_us/technologyAdvanced technology
http://ey.com/en_us/audit/technologyAudit technology
http://ey.com/en_us/tax/technology-dataTax technology
http://ey.com/en_us...ansactions/connected-capital-technologiesConnected capital technologies
http://ey.com/en_us/consulting/technology-transformationTechnology transformation
http://ey.com/en_us/alliancesAlliances and ecosystems
http://ey.com/en_us/wavespaceEY wavespace
http://ey.com/en_us/technologyExplore Technology
http://ey.com/en_us/managed-services#tab-0760192546-0Tax managed services
http://ey.com/en_us/managed-services#tab-0760192546-1Finance managed services
http://ey.com/en_us/managed-services#tab-0760192546-2Risk managed services
http://ey.com/en_us/law/managed-servicesLegal managed services
http://ey.com/en_us/managed-servicesExplore Managed Services
http://ey.com/en_us...egy-transaction-transformation-consultingStrategy, transaction and tran...
http://ey.com/en_us/consulting/technology-transformationTechnology transformation
http://ey.com/en_us/tax-function-operationsTax function operations
http://ey.com/en_us/climate-change-sustainability-servicesClimate change and sustainabil...
http://ey.com/en_us/auditAudit
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.statist...-processor-companies-usa-by-market-share/https://www.statista.com/stati...
https://twitter.com/intent/tweet?in_reply_to={{id_str}}Reply
https://twitter.com/intent/retweet?tweet_id={{id_str}}Retweet
https://twitter.com/intent/favorite?tweet_id={{id_str}}Favorite
http://www.facebook.com/pages/Ernst-Young/195665063800329Facebook
https://www.linkedin.com/company/1073LinkedIn
http://twitter.com/EYnewsTwitter
http://www.youtube.com/ernstandyoungglobalYouTube

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
16 15 1


1 images do not have Alt values.

Image URL - 16
URL ALT Text
https://assets.ey.c...ites/ey-com/en_gl/generic/logos/20170526-EY-Digital-Brand.svg
https://assets.ey.c...st-sky-during-sunset-static-no-zoom.jpg.rendition.150.100.jpgSeagulls flying above sea agai...
https://assets.ey.c...with-colourful-walls-static-no-zoom.jpg.rendition.150.100.jpgMan and woman standing in a ga...
https://assets.ey.c...ame-your-future-traffic-data-static.jpg.rendition.150.100.jpgreframe your future technology...
https://assets.ey.c...st-sky-during-sunset-static-no-zoom.jpg.rendition.450.300.jpgSeagulls flying above sea agai...
https://assets.ey.c...ing-in-a-gallery-space-with-colourful-walls-background-v3.jpgMan and woman standing in a ga...
https://assets.ey.c...en_us/home-index/ey-retail-experience-hero-thumbail-hp-v3.jpgRetail experience
https://assets.ey.c...ndex/ey-woman-cutting-vegetables-while-pointing-tablet-v3.jpgWoman cutting vegetables while...
https://assets.ey.c...l-showing-city-commitment-to-audit-quality-hero-3840x2560.jpgCityscape photography in a cle...
https://assets.ey.c...n-woman-shopping-online-with-mobile.jpg.rendition.450.300.jpgSmiling young Asian woman groc...
https://assets.ey.c...nsactions/ey-aerial-view-of-chicago.jpg.rendition.450.300.jpgAerial View of Chicago
https://assets.ey.c...ons/ey-contactless-payment-terminal.jpg.rendition.450.300.jpgContactless payment terminal w...
https://assets.ey.c...n_gl/people/b/ey-barbara-angus-meta.jpg.rendition.690.460.jpgTCPI Honors Barbara Angus at A...
https://assets.ey.c...s-people-looking-at-tablet-in-lobby.jpg.rendition.690.460.jpgEY Acquires Unemployment Insur...
https://assets.ey.c...ites/ey-com/en_gl/generic/logos/20170526-EY-Digital-Brand.svgEY logo
https://assets.ey.c...ent/dam/ey-sites/ey-com/en_ph/generic/logos/ey-white-logo.pngEY logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 1 2


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://assets.ey.c...dff/desktop/css.asset.css/core/design.default.bootstrap.v.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
20 3 23


You have 20 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://assets.ey.c...ff/desktop/js.fileAsset.js/zg/eydff/desktop/js/head/head.v.jstext/javascript
https://assets.ey.c.../eydff/desktop/js.asset.js/core/design.default.bootstrap.v.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://ey.com/en_us/newsroomNewsroom
http://twitter.com/EYnewsTwitter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
122
Excellent! You do have a lot of root domains (122) linked to your site ey.com.

122
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,049
  Facebook Shares 1,830
  Facebook Comments 536
  Tweets 1
  LinkedIn 907

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/pages/Ernst-Young/195665063800329
Twitter Accounthttps://twitter.com/intent/tweet?in_reply_to={{id_str}}
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ey.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,132th most visited website in the world.
1,849th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - ey.com) hosted on the same server as ey.com (ip : 199.49.20.6).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.49.20.6) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 68 days old ( 1st registered on : 1994-04-22 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 297 days from today ( expires on : 2025-04-22 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
ey.com ( 6 characters )

Domain Registrar : SafeNames Ltd.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-04-22 2022-04-30 2025-04-22
28 years, 68 days old 0 years, 60 days ago 2 years, 297 days from today
28 years, 68 days old


Domain Name Servers used by ey.com
DNS Name IP Address
defrnrazdns01.ey.com145.62.66.103
derusrazdns01.ey.com145.62.82.85
sgsinrazdns01.ey.com199.49.15.218
usfwtrazdns01.ey.com199.49.30.249
uspilrazdns01.ey.com199.49.20.5
ussecrazdns01.ey.com199.52.13.233


You have a nice choice of domain name, which is of a right length (6 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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