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fortinet.com favicon fortinet.com

Excellent Practice35
Improvement Could be Made10
Critical Issues to Attend6
Apr 15, 2021 10:09 PM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 21 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Create RSS feed for your site.
  • Remove the 1 plain text email address from your page.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • ...     19
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
Fortinet | Enterprise Security Without Compromise

Words count: 5    Unique Words: 5    Length: 49 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Fortinet secures the largest enterprise, SMB, service provider, and government organizations around the world. Secure your network today and into the future.

Words count: 22    Length: 157 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Fortinet | Enterprise Security Without Compromise www.fortinet.com/
Fortinet secures the largest enterprise, SMB, service provider, and government organizations around the world. Secure your network today and into the ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Network Security, Security Fabric, network security solutions, Fortinet

Words count: 8    Length: 71 characters    keyword phrases count : 4

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:25% (1/4)
fortinet 0   (0%)
2 words:50% (2/4)
network security 0   (0%)
security fabric 0   (0%)
3 words:25% (1/4)
network security solutions 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  application  automated  based  build  business  cases  cloud  cybersecurity  data  ecosystem  edge  enable  endpoint  enterprise  fortinet  generation  industry  infrastructure  integrated  leading  learn  managed  mobile  nbsp  network  office  operations  platform  products  protection  providers  remote  security  service  solutions  switches  threat  users  wan 

Top 20 Keywords
Total Terms Count: 2,408

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
security 167 6.94%
service 74 3.07%
network 66 2.74%
cloud 55 2.28%
managed 46 1.91%
protection 41 1.70%
access 32 1.33%
providers 29 1.20%
wan 27 1.12%
fortinet 25 1.04%
mobile 24 1.00%
solutions 23 0.96%
build 20 0.83%
operations 17 0.71%
users 16 0.66%
threat 15 0.62%
application 15 0.62%
endpoint 15 0.62%
integrated 15 0.62%
products 14 0.58%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1149770000100129

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The Industry's Highest Performing Cybersecurity Platform

<H2>

(1)
The Latest

<H3>

(49)
Products
Use-cases
Engineered for Complete Protection
Build out your Solution
Service Providers
Solutions
Use-cases
Products
Use-cases
Solutions
Engineered for Complete Protection
Build out your Solution
Service Providers
Solutions
Use-cases
Products
Use-cases
Engineered for Complete Protection
Build out your Solution
Service Providers
Solutions
Use-cases
Products
Use-cases
Engineered for Complete Protection
Build out your Solution
Service Providers
Solutions
Use-cases
FortiOS 7.0 Delivers Consistent Security Across All Networks, Endpoints and Clouds
Keeping you ahead of threats
Solutions by Industry
Retail
Financial Services
K-12 Education
Manufacturing
Popular International-Foods Market Steps Up to PCI Level 2 Compliance With FortiGate
Industry-leading Threat Intelligence
Industry Leading Recognition
The Company We Keep
Get Hands On
Online Demos
Events and Webinars
Request a Quote
Free Trials

<H4>

(77)
Technology Alliances
Channel Partner Program
Securing the Enterprise
Network Security
WAN Edge
Cloud Edge
LAN Edge
Related Products
Secure Office Networking
Secure Cloud Applications and Email
Endpoint and Remote User Protection
Cloud-Based Management and Analytics
Managed Service Providers
Mobile Network Operators
Network Security
SD-WAN & Network Access
Cloud & Application Security
Security Operations
Managed Security Service Provider (MSSP)
Mobile Network Operator (MNO)
Network-based Service Provider (NSP)
Securing the Enterprise
Cloud & Data Center
Application Security
Related Products
Secure Office Networking
Secure Cloud Applications and Email
Endpoint and Remote User Protection
Cloud-Based Management and Analytics
Managed Service Providers
Mobile Network Operators
Network Security
SD-WAN & Network Access
Cloud & Application Security
Security Operations
Managed Security Service Provider (MSSP)
Mobile Network Operator (MNO)
Network-based Service Provider (NSP)
FortiGuard Labs
SOC Platform
Advanced Threat Protection
Endpoint Security
Secure Office Networking
Secure Cloud Applications and Email
Endpoint and Remote User Protection
Cloud-Based Management and Analytics
Managed Service Providers
Mobile Network Operators
Network Security
SD-WAN & Network Access
Cloud & Application Security
Security Operations
Managed Security Service Provider (MSSP)
Mobile Network Operator (MNO)
Network-based Service Provider (NSP)
Securing the Enterprise
Application Access
Network Access
Endpoint Visibility & Control
Business Communications
Related Products
Secure Office Networking
Secure Cloud Applications and Email
Endpoint and Remote User Protection
Cloud-Based Management and Analytics
Managed Service Providers
Mobile Network Operators
Network Security
SD-WAN & Network Access
Cloud & Application Security
Security Operations
Managed Security Service Provider (MSSP)
Mobile Network Operator (MNO)
Network-based Service Provider (NSP)
Fortinet Partners with Napa PGA TOUR Event to Create the Fortinet Championship
New Zero Trust Network Access Supports the Evolution of VPN
The Future of SD-WAN and Flexible Network Edges with Gartner.
<I> (1)©GARTNER IS A REGISTERED TRADEMARK AND SERVICE MARK OF GARTNER, INC. and/or its affiliates, and is used herein with permission.  All rights reserved. 


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
3.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://fortinet.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://fortinet.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.14 seconds - 36.98 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.02 s 0.05 s 0.04 s 0.01 s 3.37 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
42 Kb (42,162 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
42 Kb (42,162 bytes) 19 Kb (18,886 bytes) 23 Kb (23,276 bytes) 81.14 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
21 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (i***@fortinet.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.fortinet.com/ and http://fortinet.com are resolved to the same url :https://www.fortinet.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://training.fortinet.com/local/staticpage/view.php?page=certifications
https://training.fortinet.com/local/staticpage/view.php?page=fnsa
https://events.fortinet.c...eRelease&source=Website&Lead_Source_Most_Recent=Website
https://go.fortinet.com/g...EdgesGartner&source=other&Lead_Source_Most_Recent=other


You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://events.fortinet.c...ite&Lead_Source_Most_Recent=Website
https://go.fortinet.com/g...other&Lead_Source_Most_Recent=other


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
320 8 328


Too many links (328), it may be considered as spam!

Internal Links (link to pages within this domain) - 320
URL Anchor Text
http://fortinet.com/#CONTENTSkip to content
http://fortinet.com/#HEADERSkip to navigation
http://fortinet.com/#FOOTERSkip to footer
https://www.fortinet.com/.st0 {fill: none;}.st1 {fill: ...
http://fortinet.com/supportFortiCare Technical Services
http://fortinet.com/suppo...s/fortiguard-security-subscriptionsFortiGuard Subscriptions and B...
http://fortinet.com/demo-centerFortinet Product Demos
http://fortinet.com/support/product-downloadsProduct Downloads
https://support.fortinet.com/Product Registration
http://fortinet.com/support/contactContact Support
http://fortinet.com/suppo.../support-services/forticare-supportProduct Support
https://training.fortinet.comNSE Training Institute
https://training.fortinet...icpage/view.php?page=certificationsCertification Program
https://training.fortinet...local/staticpage/view.php?page=fnsaSecurity Academy Program
https://www.fortinet.com/corporate/careers/vetsVeterans Program
https://www.fortinet.com/support/training/learning-centerAuthorized Training Centers
https://training.fortinet.com/calendar/view.phpCourse Schedule
https://training.fortinet.com/course/index.phpCourses
http://fortinet.com/training/infosec-awarenessInfoSec Awareness & Training
https://www.fortinet.com/...raining/cybersecurity-professionalsFree Training
https://partnerportal.fortinet.com/English/Partners – Sign up here
https://training.fortinet.com/auth/saml2/selectidp.phpPublic / End users – Log in he...
http://fortinet.com/resourcesResource Center
https://www.fortinet.com/blogBlog
https://fusecommunity.fortinet.com/homeFuse Community
http://fortinet.com/customersCustomers
http://fortinet.com/consultingSecurity Consulting Services
http://fortinet.com/corpo...ate/about-us/product-certificationsCertifications
http://fortinet.com/resources/datasheetsData Sheets
http://fortinet.com/corporate/about-us/eventsEvents & Webinars
http://fortinet.com/fortiguard/labsThreat Intelligence
http://fortinet.com/resources/icon-libraryFortinet Icon Library
https://docs.fortinet.comTechnical Documentation
http://fortinet.com/resources/cyberglossaryCyberGlossary
https://video.fortinet.comFortinet Video Library
http://fortinet.com/partn...ology-alliances/alliances-ecosystemOverview
http://fortinet.com/partners/partnerships/alliance-partnersAlliances Ecosystem
https://partnerportal.fortinet.com/directory/Find a Partner
http://fortinet.com/partn...r-program/become-a-fortinet-partnerBecome a Partner
http://fortinet.com/partners/partner-program/partner-loginPartner Login
http://fortinet.com/corporate/about-us/about-usAbout Us
http://fortinet.com/corporate/about-us/executive-managementExecutive Management
http://fortinet.com/corporate/about-us/contact-usContact Us
http://fortinet.com/corpo...-us/corporate-social-responsibilitySocial Responsibility
http://fortinet.com/corporate/ebcExecutive Briefing Centers
http://fortinet.com/corporate/about-us/industry-awardsIndustry Awards
https://investor.fortinet.com/Investor Relations
http://fortinet.com/corporate/about-us/newsroomNewsroom
http://fortinet.com/corporate/careersCareers
http://fortinet.com/corporate/careers/early-talent-programEarly Talent Program
http://fortinet.com/covid19-responseCovid-19 Response
http://fortinet.com/#Login to FortiCloud ...
https://www.fortinet.comenus
https://www.fortinet.comUSA (English)
https://www.fortinet.com/deGermany (Deutsch)
https://www.fortinet.com/frFrance (Français)
https://www.fortinet.com/itItaly (Italiano)
https://www.fortinet.com/ruRussia (Русский)
https://www.fortinet.com/jpJapan (日本語)
https://www.fortinet.com/krKorea (한국어)
https://www.fortinet.com/cnChina (简体中文)
https://www.fortinet.com/twTaiwan (繁體中文)
https://www.fortinet.com/brBrazil (Portugués)
https://www.fortinet.com/latLatin America (Español)
http://fortinet.com/productsProducts A-Z
http://fortinet.com/solut...idsize-business/enterprise-security
http://fortinet.com/solutions/enterprise-midsize-businessSecuring the Enterprise
http://fortinet.com/products/next-generation-firewallNext-Generation Firewall
http://fortinet.com/suppo...uard-security-subscriptions#bundlesSecurity Subscription Services
http://fortinet.com/products/sd-wanSD-WAN
http://fortinet.com/products/wireless-lan-fortiextenderLTE
http://fortinet.com/products/saseSecure Access Service Edge (SA...
http://fortinet.com/products/ethernet-switchesSwitching
http://fortinet.com/products/wireless-access-pointsWireless
http://fortinet.com/products/management/fortianalyzerAnalytics, Reporting & Respons...
http://fortinet.com/products/management/fortimanagerCentral Management
http://fortinet.com/products/fortimonitorNetwork Performance & Digital ...
http://fortinet.com/use-cases/ipsIPS
http://fortinet.com/solut...ness/scalable-flexible-segmentationInternal Segmentation
http://fortinet.com/products/secure-web-gatewaySecure Web Gateway
http://fortinet.com/use-cases/ssl-inspectionSSL Inspection
http://fortinet.com/use-cases/application-experienceApplication Optimization
http://fortinet.com/use-cases/cloud-on-rampCloud On Ramp
http://fortinet.com/products/vpnVPN
http://fortinet.com/use-cases/perimeterPerimeter Security
http://fortinet.com/solut...erprise-midsize-business/hyperscaleHyperscale Applications
http://fortinet.com/use-cases/firewallFirewall
http://fortinet.com/use-cases/sd-branchSecure SD-Branch
http://fortinet.com/use-cases/lan-edge-campusLAN Edge Campus
http://fortinet.com/use-c...educe-complexity-network-operationsNetwork Automation
http://fortinet.com/use-cases/compliance-managementCompliance
http://fortinet.com/use-cases/sd-wan-for-otSD-WAN for OT
http://fortinet.com/use-cases/off-network-remote-usersOff-Network Remote Users
http://fortinet.com/use-cases/protecting-network-edgesProtecting the Network Edge
http://fortinet.com/solutions/small-businessEngineered for Complete Protec...
http://fortinet.com/solut...ons/small-business/product-selectorBuild out your Solution
http://fortinet.com/solut.../small-business/secure-connectivitySecure Office Networking
http://fortinet.com/solut...-business/secure-applications-cloudSecure Cloud Applications and...
http://fortinet.com/solutions/small-business/secure-usersEndpoint and Remote User Prot...
http://fortinet.com/solut...small-business/control-network-costCloud-Based Management and An...
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.youtube.com/watch?v=cdcCHlE_56AWatch Now
https://www.youtube.com/watch?v=cdcCHlE_56A
https://www.facebook.com/fortinet
https://twitter.com/fortinet
https://www.youtube.com/user/SecureNetworks
https://www.linkedin.com/company/fortinet
https://www.instagram.com/behindthefirewall/
https://fortiguard.comThreat Research

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
8 8 0


Excellent! all images are associated with an ALT value.

Image URL - 8
URL ALT Text
http://fortinet.com/conte.../fortinet/images/icons/navigation/promo-fabric-icon.svgfortinet menu
http://fortinet.com/conte.../fortinet/images/icons/navigation/promo-fabric-icon.svgfortinet menu
http://fortinet.com/conte.../fortinet/images/icons/navigation/promo-fabric-icon.svgfortinet menu
http://fortinet.com/conte.../fortinet/images/icons/navigation/promo-fabric-icon.svgfortinet menu
http://fortinet.com/conte...am/fortinet/images/icons/navigation/fortiguard-icon.svgFortiGuard Labs
http://fortinet.com/conte.../fortinet/images/icons/navigation/promo-fabric-icon.svgfortinet menu
http://fortinet.com/conte.../fortinet/images/icons/navigation/promo-fabric-icon.svgfortinet menu
http://fortinet.com/conte.../fortinet/images/icons/navigation/promo-fabric-icon.svgfortinet menu


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 1 10


You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://fortinet.com/etc/designs/fortinet/clientlib-all.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
14 5 19


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jstext/javascript
https://marvel-b2-cdn.bc0a.com/marvel.js
http://fortinet.com/etc/designs/fortinet/clientlib-all.min.js?v=041421text/javascript
http://fortinet.com/etc/d...ns/fortinet/clientlib-extensions/js/fortinetone-menu.jstext/javascript
http://fortinet.com/etc/designs/fortinet/clientlib-extensions/js/lozad.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.fortinet.com/blogBlog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site fortinet.com could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 114
  Facebook Shares 320
  Facebook Comments 72
  Tweets 0
  LinkedIn 148

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/fortinet
Twitter Accounthttps://twitter.com/fortinet
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site fortinet.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,806th most visited website in the world.
6,738th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain fortinet.com is the only one hosted on the server (ip : 3.210.115.14).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 3.210.115.14) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 64 days old ( 1st registered on : 2001-02-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
9 years, 300 days from today ( expires on : 2031-02-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
fortinet.com ( 12 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2001-02-16 2001-02-16 2031-02-16
20 years, 64 days old 20 years, 64 days ago 9 years, 300 days from today
20 years, 64 days old


Domain Name Servers used by fortinet.com
DNS Name IP Address
ns1.fortinet.com65.39.139.161
ns2.fortinet.com96.45.36.48
ns3.fortinet.com208.91.113.63


You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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