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fairmont.com favicon Fairmont Hotels and Resorts - Luxury 5 star hotels and suites fairmont.com

Excellent Practice35
Improvement Could be Made8
Critical Issues to Attend8
Jul 5, 2020 09:30 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 35 inline css components to an external style sheet file.
  • Remove the 2 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Create RSS feed for your site.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     23
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   careers   flights   hotels   museum   people   tickets   tour  

Fairmont Hotels and Resorts - Luxury 5 star hotels and suites

Words count: 9    Unique Words: 8    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Feel welcome to Fairmont luxury hotels and palaces. Book one of our rooms and enjoy exceptional comfort. Fairmont offers well-being spa, family or business stays through its meeting rooms.

Words count: 29    Length: 188 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Fairmont Hotels and Resorts - Luxury 5 star hotels and ... www.fairmont.com/
Feel welcome to Fairmont luxury hotels and palaces. Book one of our rooms and enjoy exceptional comfort. Fairmont offers well-being spa, family or business ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessible  adult  age  beach  book  carlo  child  choose  city  club  discover  dubai  event  fairmont  fujairah  grand  heritage  hotel  istanbul  juan  kenya  lake  maldives  monte  offers  place  reservations  resort  room  royal  san  scottsdale  select  singapore  south  spa  stay  suite  united  vancouver 

Top 20 Keywords
Total Terms Count: 2,103

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
fairmont 203 9.65%
hotel 45 2.14%
child 28 1.33%
age 24 1.14%
room 23 1.09%
discover 23 1.09%
san 21 1.00%
select 18 0.86%
stay 11 0.52%
book 11 0.52%
vancouver 11 0.52%
heritage 11 0.52%
place 11 0.52%
united 10 0.48%
adult 10 0.48%
city 10 0.48%
offers 9 0.43%
juan 9 0.43%
event 9 0.43%
club 9 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Unforgettable. Since 1907.


Your Exclusive Fairmont Offers
Find a Hotel
Plan an Event
Fairmont Gold


Extend Your Stay
Fairmont Suite Moment
Suite Bookings with Complimentary Transfer
Fairmont Magazine
Toll-Free room reservations
Toll-Free room reservations
Stay Connected
Accor All app
<B> (1)Members' rate available:
<EM> (2)How many room(s) do you need?
For how many Guest(s)?
<STRONG> (4)U.S. & Canada Toll-Free Reservations Global Reservation Centre
For membership inquiries Fairmont President's Club
Global Consortia Countries with specific dialing country pattern:
Other International Listings:

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://fairmont.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://fairmont.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.13 seconds - 470.41 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
8.74 s 0.07 s 0.06 s 0.02 s 4.89 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
61 Kb (61,153 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
61 Kb (61,153 bytes) 17 Kb (17,201 bytes) 44 Kb (43,952 bytes) 39.14 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
35 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
2 Email Addresses (r***********@fairmont.com, f***************@fairmont.com) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.fairmont.com/ and http://fairmont.com are resolved to the same url :https://www.fairmont.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
139 72 211

Too many links (211), it may be considered as spam!

Internal Links (link to pages within this domain) - 139
URL Anchor Text
http://fairmont.com/#mainContentSkip to main content
http://fairmont.com/activities/Other Interests
http://fairmont.com/social-events/Social Events
http://fairmont.com/gift-shop/Gift Shop
http://fairmont.com/fairmont-gold/Fairmont Gold
http://fairmont.com/our-story/Our Story
http://fairmont.com/our-philosophy/Our Philosophy
http://fairmont.com/offers/fairmont-residences/Fairmont Residences
http://fairmont.com/heritage-place/Fairmont Heritage Place
http://fairmont.com/offers/unforgettable-secluded-suites/Fairmont Suites
http://fairmont.com/sustainability/CSR & Sustainability
http://fairmont.com/reservations/find-reservation/My bookings
http://fairmont.com/destinations/View all properties
http://fairmont.com/orchid-hawaii/Hawaii Orchid
http://fairmont.com/kea-lani-maui/Hawaii Kea Lani Maui
http://fairmont.com/los-angeles/Los Angeles
http://fairmont.com/the-plaza-new-york/New York
http://fairmont.com/san-diego/San Diego
http://fairmont.com/san-francisco/San Francisco
http://fairmont.com/ghirardelli-san-francisco/San Francisco Ghirardelli
http://fairmont.com/san-jose/San Jose
http://fairmont.com/santa-monica/Santa Monica
http://fairmont.com/lake-louise/Lake Louise
http://fairmont.com/tremblant/Mont Tremblant
http://fairmont.com/frontenac-quebec/Quebec City
http://fairmont.com/waterfront-vancouver/Vancouver Waterfront
http://fairmont.com/hotel-vancouver/Vancouver Hotel
http://fairmont.com/pacific-rim-vancouver/Vancouver Pacific Rim
http://fairmont.com/vancouver-airport-richmond/Vancouver Airport
http://fairmont.com/mayakoba-riviera-maya/Riviera Maya
http://fairmont.com/heritage-place-mayakoba/Riviera Maya Heritage Place
http://fairmont.com/puerto-rico/San Juan
http://fairmont.com/monte-carlo/Monte Carlo
http://fairmont.com/st-andrews-scotland/St Andrews
http://fairmont.com/masai-mara-safari/Masai Mara
http://fairmont.com/mount-kenya-safari/Mount Kenya
http://fairmont.com/abu-dhabi/Abu Dhabi Bab al Bahr
http://fairmont.com/palm-dubai/Dubai The Palm

External Links (link to pages on other websites) - 72
URL Anchor Text
https://all.accor.com/help/specialevent/index.en.shtmlSee more details
http://www.fairmontmoments.com/Fairmont Moments
https://secure.accor.com/help/index.en.shtmlContact Us
https://secure.accor.com/help/index.en.shtmlContact Us
https://secure.accor.com/...nt/index.html#/en/forgottenPasswordReset my password
https://secure.accor.com/...count/index.html#/en/forgottenEmailI forgot my email address
https://secure.accor.com/...nt/index.html#/en/forgottenPasswordreset my password
https://secure.accor.com/...count/index.html#/en/forgottenEmailI forgot my email address
http://www.fairmontmoments.com/fairmont-magazineFairmont Magazine ...
https://all.accor.com/help/index.en.shtmlContact Us
https://all.accor.com/best-price-guarantee/index.en.shtmlBest Price Guarantee
https://press.accor.com/section/marques/fairmont/?lang=enPress Room
https://famousagents.frhi.com/Travel Agents
https://all.accor.com/security-certificate/index.en.shtmlPrivacy Policy
https://www.raffles.com/Raffles Home Page
http://www.orient-express.com/Orient Express Home Page
https://www.banyantree.com/enBanyan Tree Home Page
https://www.sbe.com/hotels/brands/delano/Delano Home Page
https://sofitel.accor.com/index.jspSofitel Legend Home Page
https://www.sbe.com/hotels/brands/slshotels/SLS Home Page
https://sofitel.accor.com/index.jspSo/ Home Page
https://sofitel.accor.com/index.jspSofitel Home Page
https://www.sbe.com/hotels/brands/originals/The House of Originals Home Pa...
http://www.rixos.com/Rixos Home Page
https://www.onefinestay.com/One Fine Stay Home Page
https://www.mantiscollection.com/Mantis Home Page
https://mgallery.accor.com/index.jspMGallery by Sofitel Home Page
https://www.artserieshotels.com.au/Art Series Home Page
https://www.sbe.com/hotels/brands/mondrian/Mondrian Home Page
https://pullman.accor.com/index.jspPullman Home Page
https://www.swissotel.com/Swissôtel Home Page
https://www.angsana.com/Angsana Home Page
https://www.25hours-hotels.com/25Hours Home Page
https://www.sbe.com/hotels/brands/hyde-hotel-residences/Hyde Home Page
https://www.movenpick.com/Mövenpick Home Page
http://www.grandmercure.com/Grand Mercure Home Page
https://www.peppers.com.au/Peppers Home Page
https://www.thesebel.com/The Sebel Home Page
https://www.mantra.com.au/Mantra Home Page
https://novotel.accor.com/index.jspNovotel Home Page
https://mercure.accor.com/index.jspMercure Home Page
https://www.adagio-city.com/Adagio Home Page
https://www.mamashelter.com/Mama Shelter Home Page
https://tribehotels.com.au/Tribe Home Page
https://www.breakfree.com.au/Break Free Home Page
https://ibis.accor.com/index.jspIbis Home Page
https://ibis.accor.com/index.jspIbis Styles Home Page
https://ibis.accor.com/index.jspIbis Budget Home Page
https://www.joandjoe.com/Jo&Joe Home Page
https://hotelf1.accor.com/index.jspHotel F1 Home Page

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
6 1 5

5 images do not have Alt values.

Image URL - 6
http://fairmont.com/FRHI/inc/img/logoSidebar.jpgFairmont home page

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 0 1

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
23 7 30

Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://fairmont.com/email-offers/Receive newsletters and offers

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (52) linked to your site fairmont.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 536
  Facebook Shares 823
  Facebook Comments 479
  Tweets 0
  LinkedIn 8

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/fairmonthotels/
Twitter Accounthttps://twitter.com/fairmonthotels
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (86/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site fairmont.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
65,123th most visited website in the world.
16,094th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain fairmont.com is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 309 days old ( 1st registered on : 1995-08-31 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 54 days from today ( expires on : 2021-08-29 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
fairmont.com ( 12 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-08-31 2019-11-26 2021-08-29
24 years, 309 days old 0 years, 222 days ago 1 year, 54 days from today
24 years, 309 days old

Domain Name Servers used by fairmont.com
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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