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ilovetest.org

fidelity.com favicon fidelity.com

Excellent Practice31
Improvement Could be Made12
Critical Issues to Attend8
Sep 23, 2021 11:02 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 99 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • ...     61
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

courses   dog   energy   fundraising   loans   media   money   social  

Title
Fidelity Investments - Retirement Plans, Investing, Brokerage, Wealth Management, Financial Planning and Advice, Online Trading.

Words count: 15    Unique Words: 15    Length: 128 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Fidelity Investments offers Financial Planning and Advice, Retirement Plans, Wealth Management Services, Trading and Brokerage services, and a wide range of investment products including Mutual Funds, ETFs, Fixed income Bonds and CDs and much more.

Words count: 35    Length: 248 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Fidelity Investments - Retirement Plans, Investing, ... www.fidelity.com/
Fidelity Investments offers Financial Planning and Advice, Retirement Plans, Wealth Management Services, Trading and Brokerage services, and a wide range ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
financial guidance, financial advisors, retirement, wealth management, brokerage, personal finance, investing strategies, 529 college savings plan

Words count: 15    Length: 146 characters    keyword phrases count : 8

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:25% (2/8)
retirement 0   (0%)
brokerage 0   (0%)
2 words:63% (5/8)
financial guidance 0   (0%)
financial advisors 0   (0%)
wealth management 0   (0%)
personal finance 0   (0%)
investing strategies 0   (0%)
4 words:13% (1/8)
529 college savings plan 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

access  account  advice  advisor  balances  bonds  brokerage  cash  commission  customer  enter  fidelity  financial  funds  institutional  investment  ira  log  mail  management  markets  minimums  nbsp  offer  online  open  planning  professionals  rates  reg  required  retirement  savings  schwab  service  terms  tools  trading  valid  wealth 

Top 20 Keywords
Total Terms Count: 1,584

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
fidelity 55 3.47%
investment 38 2.40%
account 29 1.83%
management 22 1.39%
log 21 1.33%
required 21 1.33%
open 20 1.26%
service 19 1.20%
planning 19 1.20%
retirement 18 1.14%
trading 17 1.07%
funds 17 1.07%
nbsp 13 0.82%
brokerage 12 0.76%
financial 11 0.69%
wealth 10 0.63%
offer 9 0.57%
rates 8 0.51%
tools 8 0.51%
markets 8 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
110900000042953

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Achieve more when you pay less

<H2>

(10)
Why invest with Fidelity
Get your retirement score in 60 seconds
Investment advisory offerings to help fit your needs
Our straightforward and transparent offerings
Whatever you're investing for, we can help
Get insights from our experts
We're here to help—however and whenever you need it
For Individuals
For Employers
For Investment Professionals

<H3>

(9)
Planning and advice
Straightforward pricing
Robust investing tools
Digital investing & advice
Wealth Management
Sign up for Fidelity Viewpoints®
Retirement IRAs
Investing & Savings
Stay Connected
<EM> (4)Fidelity Viewpoints®
Fidelity Viewpoints®
Fidelity Viewpoints
Investing involves risk, including risk of loss.
<STRONG> (29)Fidelity
TD Ameritrade
Schwab
Vanguard
Fidelity
TD Ameritrade
Schwab
Merrill
Vanguard
Fidelity
TD Ameritrade
Schwab
Merrill
Vanguard
2021
2020
2021
800-343-3548
Rollover IRA
Roth IRA
Traditional IRA
Brokerage Account
Cash Management Account
Open both accounts
See all accounts
$0.00 commission applies to online U.S. equity trades and Exchange-Traded Funds (ETFs) in a Fidelity retail account only for Fidelity Brokerage Services LLC retail clients. Sell orders are subject to an activity assessment fee (from $0.01 to $0.03 per $1,000 of principal). Other exclusions and conditions may apply. See Fidelity.com/commissions for details. Employee equity compensation transactions and accounts managed by advisors or intermediaries through Fidelity Clearing & Custody Solutions® are subject to different commission schedules.
IMPORTANT: The projections or other information generated by Fidelity Retirement Score regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Results may vary with each use and over time.
International and Domestic Mail Delays.
Before investing, consider the investment objectives, risks, charges, and expenses of the mutual fund, exchange-traded fund, 529 plan, Attainable Savings Plan, or annuity and its investment options. Contact Fidelity for a prospectus, offering circular, Fact Kit, disclosure document, or, if available, a summary prospectus containing this information. Read it carefully.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
36.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://fidelity.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://fidelity.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.67 seconds - 37.59 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.60 s 0.03 s 0.03 s 0.01 s 2.01 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
25 Kb (25,186 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (25,186 bytes) 13 Kb (12,754 bytes) 12 Kb (12,432 bytes) 102.59 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
99 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 3)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (n***@fidelity.com) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.fidelity.com/ and http://fidelity.com are resolved to the same url :https://www.fidelity.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.fidelity.com/?bar=p
https://www.fidelity.com/customer-service/ask-us?ccsource=VA_NAV
https://digital.fidelity....ttps://oltx.fidelity.com/ftgw/fbc/ofsummary/defaultPage
https://www.fidelity.com/customer-service/ask-us?ccsource=VA_NAV
https://login.fidelity.co...tps://www.fidelity.com/customer-service/customer-logout
https://oltx.fidelity.com/ftgw/fbc/oftrade/EntrOrder?FRAME_LOADED=Y&NAVBAR=Y
https://rewards.fidelity....rs/rewards/secure/status/rewards-wealth-status?ofr=1311
https://rewards.fidelity..../secure/eligibility/rewards-wealth-eligibility?ofr=1311
https://dpcs.fidelity.com/ftgw/dpcs/notebook/#?channel=nav
https://www.fidelity.com/customer-service/ask-us?ccsource=VA_NAV
https://digital.fidelity....ttps://oltx.fidelity.com/ftgw/fbc/ofsummary/defaultPage
https://www.fidelity.com/customer-service/ask-us?ccsource=VA_NAV
https://login.fidelity.co...tps://www.fidelity.com/customer-service/customer-logout
https://login.fidelity.co...hRedUrl=https://www.fidelity.com/logout/customer-logout
https://accountopening.fi...erIRA&ProductOffering=&tab=MostRequested&refpr=asclp002
https://accountopening.fi...thIRA&ProductOffering=&tab=MostRequested&refpr=asclp003
https://accountopening.fi...adIRA&ProductOffering=&tab=MostRequested&refpr=asclp004
https://accountopening.fi...com/ftgw/aong/aongapp/accountSelectorEntry?rt=brokerage
https://accountopening.fi...ity.com/ftgw/aong/aongapp/accountSelectorEntry?rt=mySCA
https://accountopening.fi...countSelectorEntry?rt=bundlebrokerage&Aosource=fcmaboth
https://www.fidelity.com/...stomer-service/friendsandfamily3a?ccsource=RAFFooterNav


You may use url rewrite techniques to make these 21 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.fidelity.com/...omer-service/ask-us?ccsource=VA_NAV
https://www.fidelity.com/...omer-service/ask-us?ccsource=VA_NAV
https://oltx.fidelity.com...e/EntrOrder?FRAME_LOADED=Y&NAVBAR=Y
https://quotes.fidelity.c...gw/fbc/ofquotes/webxpress/get_quote
https://eresearch.fidelit.../goto/markets_sectors/landing.jhtml
https://www.fidelity.com/...omer-service/ask-us?ccsource=VA_NAV
https://www.fidelity.com/...omer-service/ask-us?ccsource=VA_NAV
https://www.fidelity.com/...lity_com/documents/FBS-FPWA-CRS.pdf
http://fidelity.com/RFI/signup/viewpoints_wkly
https://www.fidelity.com/...ce/intl-mail-service-suspension.pdf


You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
197 17 214


Too many links (214), it may be considered as spam!

Internal Links (link to pages within this domain) - 197
URL Anchor Text
http://fidelity.com/#piNavSkipToContentSkip to Main Content.
https://www.fidelity.com/?bar=pFidelity.com Home
https://www.fidelity.com/customer-service/overviewCustomer Service
https://digital.fidelity.com/ftgw/digital/profileProfile
https://www.fidelity.com/open-account/overviewOpen an Account
https://www.fidelity.com/...omer-service/ask-us?ccsource=VA_NAVVirtual Assistant Opens in a n...
https://digital.fidelity.....com/ftgw/fbc/ofsummary/defaultPageLog In
https://www.fidelity.com/customer-service/overviewCustomer Service
https://digital.fidelity.com/ftgw/digital/profileProfile
https://www.fidelity.com/open-account/overviewOpen an Account
https://www.fidelity.com/...omer-service/ask-us?ccsource=VA_NAVVirtual Assistant Opens in a n...
https://login.fidelity.co...om/customer-service/customer-logoutLog Out
http://fidelity.com/#Accounts & Trade
https://scs.fidelity.com/customeronly/portfolio.shtmlPortfolio Log In Require...
https://oltx.fidelity.com/ftgw/fbc/oftop/portfolio#summaryPortfolio
https://scs.fidelity.com/customeronly/accountposition.shtmlAccountPositions Log In...
https://oltx.fidelity.com/ftgw/fbc/oftop/portfolio#positionsAccountPositions
https://scs.fidelity.com/customeronly/trade.shtmlTrade Log In Required
https://oltx.fidelity.com...e/EntrOrder?FRAME_LOADED=Y&NAVBAR=YTrade
https://www.fidelity.com/...ng-tools/active-trader-pro/overviewActive Trader Pro
https://www.fidelity.com/customer-service/money-movementTransfers
https://oltx.fidelity.com/ftgw/fbc/ofcashmgmt/cashMgmtAppCash Management Log In R...
https://oltx.fidelity.com/ftgw/fbc/ofcashmgmt/cashMgmtAppCash Management
https://digital.fidelity.com/ftgw/digital/billpay/homeBill Pay Log In Required
https://digital.fidelity.com/ftgw/digital/billpay/homeBill Pay
https://digital.fidelity....tgw/digital/security/dashboard/viewSecurity Settings Log In...
https://digital.fidelity....tgw/digital/security/dashboard/viewSecurity Settings
https://scs.fidelity.com/customeronly/update-features.shtmlAccount Features Log In ...
https://oltx.fidelity.com/ftgw/fbc/oftop/portfolio#FeatureAccount Features
https://statements.fideli.../fbc/ofstatements/getStatementsListStatements Log In Requir...
https://statements.fideli.../fbc/ofstatements/getStatementsListStatements
https://digital.fidelity.com/ftgw/digital/alts/ai/homeFidelity Alternative Investmen...
https://www.fidelity.com/tax-information/overviewTax Forms & Information
https://digital.fidelity....e-to-required-minimum-distribution/Retirement Distributions ...
https://rewards.fidelity....atus/rewards-wealth-status?ofr=1311Fidelity Rewards+ Log In...
https://rewards.fidelity....rewards-wealth-eligibility?ofr=1311Fidelity Rewards+ Log In...
https://digital.fidelity....tgw/digital/new-account-tasks/tasksNew Account Checklist Lo...
https://www.fidelity.com/customer-service/friendsandfamily3aRefer a Friend
http://fidelity.com/#Planning & Advice
https://www.fidelity.com/what-we-offer/overviewWhat We Offer
https://www.fidelity.com/what-we-offer/planningCreate Your Financial Plan
https://myguidance.fidelity.com/ftgw/pna/customer/pgc/hub/My Goals
https://www.fidelity.com/financial-basics/overviewFinancial Basics
https://www.fidelity.com/building-savings/overviewBuilding Savings
https://www.fidelity.com/...nd-advice/simple-investing-overviewRobo Investing Plus Financial ...
https://www.fidelity.com/wealth-management/overviewWealth Management
https://digital.fidelity....gital/faa/0/connect-with-an-advisorFind an advisor
https://www.fidelity.com/retirement-planning/overviewRetirement
https://myguidance.fideli...ts/content/uncertain-times-guidanceLife Events
http://fidelity.com/#News & Research
https://www.fidelity.com/news/overviewNews
https://watchlists.fideli...watchlists/goto/retail/getWatchlistWatch List Log In Requi...
https://quotes.fidelity.c...gw/fbc/ofquotes/webxpress/get_quoteQuotes
https://digital.fidelity.com/prgw/digital/research/Quotes
https://alertable.fidelity.com/ftgw/alerts/GetAlertsSummaryAlerts Log In Required
https://fundresearch.fidelity.com/fund-screenerMutual Funds
https://eresearch.fidelity.com/eresearch/landing.jhtmlStocks
https://fixedincome.fidelity.com/ftgw/fi/FILandingFixed Income, Bonds & CDs
https://screener.fidelity...com/ftgw/etf/evaluator/goto/landingETFs
https://researchtools.fid...com/ftgw/mloptions/goto/optionChainOptions
https://eresearch.fidelit.../goto/markets_sectors/landing.jhtmlMarkets & Sectors
https://brokerage.fidelity.com/ftgw/brkg/ipo/calendarIPOs
https://fundresearch.fidelity.com/fund-screener/annuities/Annuities
https://www.fidelity.com/learning-center/overviewLearning Center
https://www.fidelity.com/go/notebookNotebook
https://dpcs.fidelity.com/ftgw/dpcs/notebook/#?channel=navNotebook
http://fidelity.com/#Investment Products
https://www.fidelity.com/mutual-funds/overviewMutual Funds
https://www.fidelity.com/retirement-ira/overviewRetirement & IRAs
https://www.fidelity.com/trading/overviewTrading
https://www.fidelity.com/stock-trading/overviewStocks
https://www.fidelity.com/fixed-income-bonds/overviewFixed Income, Bonds & CDs
https://www.fidelity.com/etfs/overviewETFs
https://www.fidelity.com/options-trading/overviewOptions
https://www.fidelity.com/sector-investing/overviewSector Investing
https://www.fidelity.com/cash-management/overviewCash Management & Credit Cards
https://www.fidelity.com/managed-accounts/overviewManaged Accounts
https://www.fidelity.com/529-plans/overview529 College Savings
https://www.fidelity.com/go/hsa/why-hsaHealth Savings Account
https://www.fidelity.com/annuities/overviewAnnuities
https://www.fidelity.com/life-insurance/overviewLife Insurance & Long Term Car...
https://www.fidelity.com/building-savings/charitable-givingCharitable Giving
http://fidelity.com/#Why Fidelity
https://www.fidelity.com/why-fidelity/overviewThe Fidelity Advantage
https://www.fidelity.com/why-fidelity/planning-advicePlanning & Advice
https://www.fidelity.com/why-fidelity/tradingTrading
https://www.fidelity.com/why-fidelity/pricing-feesStraightforward Pricing
https://www.fidelity.com/why-fidelity/insights-toolsInsights & Tools
https://www.fidelity.com/why-fidelity/security-protectionSecurity & Protection
https://www.fidelity.com/go/marketplace/overviewMarketplace Solutions
https://www.fidelity.com/about-fidelity/our-companyAbout Fidelity
https://jobs.fidelity.comCareers
https://www.fidelity.com/customer-service/overviewCustomer Service
https://digital.fidelity.com/ftgw/digital/profileProfile
https://www.fidelity.com/open-account/overviewOpen an Account
https://www.fidelity.com/...omer-service/ask-us?ccsource=VA_NAVVirtual Assistant Opens in a n...
https://digital.fidelity.....com/ftgw/fbc/ofsummary/defaultPageLog In
https://www.fidelity.com/customer-service/overviewCustomer Service
https://digital.fidelity.com/ftgw/digital/profileProfile
https://www.fidelity.com/open-account/overviewOpen an Account
...

External Links (link to pages on other websites) - 17
URL Anchor Text
https://wealth.emaplan.co...delity.com/ftgw/digital/emoney/homeFull View Log In Require...
https://wealth.emaplan.co...delity.com/ftgw/digital/emoney/homeFull View
https://brokercheck.finra.org/firm/summary/7784FINRA's BrokerCheck
https://www.fidelitycharitable.org/Fidelity Charitable
https://www.fidelityworkplace.com/s/Workplace Investing
https://www.myfidelitysolutions.com/s/Fidelity Workplace Investing
https://about.usps.com/ne...ce-alerts/international/welcome.htmhere
https://www.sipc.org/SIPC
https://www.fidsafe.com/FidSafe
https://brokercheck.finra.org/Firm/Summary/7784FINRA's BrokerCheck
https://www.instagram.com/fidelityInstagram
https://www.linkedin.com/company/fidelity-investmentsLinkedIn
https://www.youtube.com/user/fidelityinvestmentsYouTube
https://www.reddit.com/r/fidelityinvestments/Reddit
https://www.twitter.com/fidelityTwitter
https://www.facebook.com/fidelityinvestmentsFacebook
https://www.fidelityinternational.com/global/default.pageInternational

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
39 8 31


31 images do not have Alt values.

Image URL - 39
URL ALT Text
https://www.fidelity.com/...60_www_fidelity_com/images/icon/registration-symbol.pngregistered trademark
https://www.fidelity.com/...60_www_fidelity_com/images/icon/registration-symbol.pngregistered trademark
https://www.fidelity.com/...c/060_www_fidelity_com/images/homepage/heros/spacer.png
https://www.fidelity.com/...ww_fidelity_com/images/why-fidelity/white-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...ww_fidelity_com/images/why-fidelity/white-check-new.png
https://www.fidelity.com/...ww_fidelity_com/images/why-fidelity/white-check-new.png
https://www.fidelity.com/...ww_fidelity_com/images/why-fidelity/white-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...ww_fidelity_com/images/why-fidelity/white-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...ww_fidelity_com/images/why-fidelity/white-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...ww_fidelity_com/images/why-fidelity/white-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...060_www_fidelity_com/images/homepage/gray-check-new.png
https://www.fidelity.com/...idelity_com/images/why-fidelity/stockbrokers_200x34.pngStockBrokers.com logo
https://www.fidelity.com/...www_fidelity_com/images/why-fidelity/kiplinger-line.pngKiplinger logo
https://www.fidelity.com/..._fidelity_com/images/why-fidelity/award_forbes_line.pngForbes Advisor Best Online Bro...
https://www.fidelity.com/bin-public/060_www_fidelity_com/images/call.png
https://www.fidelity.com/bin-public/060_www_fidelity_com/images/chat1.pngtwo speech bubbles
https://www.fidelity.com/bin-public/060_www_fidelity_com/images/investor_ctr.pngbuilding
https://www.fidelity.com/...lic/060_www_fidelity_com/images/icon/instagram26x26.png
https://www.fidelity.com/...blic/060_www_fidelity_com/images/icon/linkedin26x26.png
https://www.fidelity.com/...ublic/060_www_fidelity_com/images/icon/youtube26x26.png
https://www.fidelity.com/...public/060_www_fidelity_com/images/icon/reddit26x26.png
https://www.fidelity.com/...ublic/060_www_fidelity_com/images/icon/twitter26x26.png
https://www.fidelity.com/...blic/060_www_fidelity_com/images/icon/facebook26x26.png
https://www.fidelity.com/...60_www_fidelity_com/images/icon/fidelitymobile26x26.png
https://www.fidelity.com/...-public/060_www_fidelity_com/images/icon/refer26x26.png
https://www.fidelity.com/...ic/060_www_fidelity_com/images/Fidelity-footer-logo.pngFidelity.com Home


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
7 10 17


Too many (10) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 10
Stylesheet URL rel type
https://www.fidelity.com/...ublic/060_www_fidelity_com/providence/code/pvd3/pvd.cssstylesheettext/css
https://assets.fidelity.com/virtual-assistant/styles.ap119043-bundle.cssstylesheettext/css
https://www.fidelity.com/...lity_com/css/foundation-responsive-landing-homepage.cssstylesheettext/css
https://www.fidelity.com/...ublic/060_www_fidelity_com/css/HP_Master-CSS%5B1%5D.cssstylesheettext/css
https://www.fidelity.com/bin-public/060_www_fidelity_com/css/nav-07.18.min.cssstylesheettext/css
https://www.fidelity.com/bin-public/060_www_fidelity_com/css/seo-footer.cssstylesheettext/css
https://www.fidelity.com/...-public/060_www_fidelity_com/css/hp_ret-score-style.cssstylesheettext/css
https://www.fidelity.com/bin-public/060_www_fidelity_com/css/hp-tabset.cssstylesheettext/css
https://www.fidelity.com/...in-public/060_www_fidelity_com/css/hp_ratings-style.cssstylesheettext/css
https://www.fidelity.com/bin-public/060_www_fidelity_com/css/hp_table-styles.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
32 11 43


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
https://www.fidelity.com/bin-public/060_www_fidelity_com/js/app-head.min.jstext/javascript
https://www.fidelity.com/...060_www_fidelity_com/providence/code/pvd3/js/pvd.min.jstext/javascript
https://login.fidelity.com/ftgw/pages/widget/config/fs-widget.rtlcust.config.jstext/javascript
https://dmt.fidelity.com/prod/meas/text/javascript
https://www.fidelity.com/bin-public/060_www_fidelity_com/js/smart-banner.min.jstext/javascript
https://www.fidelity.com/bin-public/060_www_fidelity_com/js/nav-07.18.min.jstext/javascript
https://www.fidelity.com/bin-public/060_www_fidelity_com/js/hp-tabset.jstext/javascript
https://www.fidelity.com/bin-public/060_www_fidelity_com/js/hp-body.min.jstext/javascript
https://www.fidelity.com/...-public/060_www_fidelity_com/js/app-body-angular.min.jstext/javascript
https://cfa.fidelity.com/...id=5h8i3ud8&session_id=5CAE4ED3DF4A3E95FA0D89527E5769CBtext/javascript
http://fidelity.com/I2qXsNT43vMq/5DR6-2/RHJmas/S5p1N8LciY/WHU-X10B/UGBM/ejY_NiIBtext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.fidelity.com/news/overviewNews
https://about.usps.com/ne...ce-alerts/international/welcome.htmhere


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
46
Fair Enough! number of root domains (46) linked to your site fidelity.com could be improved.

46
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 262
  Facebook Shares 1,135
  Facebook Comments 309
  Tweets 2
  LinkedIn 68

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/fidelityinvestments
Twitter Accounthttps://www.twitter.com/fidelity
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site fidelity.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
230th most visited website in the world.
62th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - fidelity.com) hosted on the same server as fidelity.com (ip : 23.65.243.243).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.65.243.243) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 47 days old ( 1st registered on : 1996-08-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 315 days from today ( expires on : 2022-08-29 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
fidelity.com ( 12 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-08-31 1996-08-31 2022-08-29
25 years, 47 days old 25 years, 47 days ago 0 years, 315 days from today
25 years, 47 days old




Domain is going to expire in less than a year time (0 years, 315 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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