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ftc.gov favicon Federal Trade Commission | Protecting America ftc.gov

Excellent Practice34
Improvement Could be Made8
Critical Issues to Attend7
Jul 14, 2020 04:06 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Move the 2 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 3 css blocks and move them to an external style sheet file.
  • ...     30
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Detailed Reviews

Related Category
Most related categories of this website.


Title
Federal Trade Commission | Protecting America's Consumers

Words count: 6    Unique Words: 6    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.

Words count: 15    Length: 106 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Federal Trade Commission | Protecting America's ... www.ftc.gov/
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

antitrust  blog  bureau  business  commission  competition  complaint  connected  consumer  credit  data  documents  events  federal  file  free  ftc  general  guidance  identity  inspector  international  jul  july  media  military  news  office  policy  privacy  proceedings  protection  public  refunds  report  resources  review  scams  trade  videos 

Top 20 Keywords
Total Terms Count: 948

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
ftc 28 2.95%
consumer 26 2.74%
office 19 2.00%
report 14 1.48%
file 13 1.37%
protection 11 1.16%
competition 10 1.05%
policy 10 1.05%
events 9 0.95%
federal 7 0.74%
business 7 0.74%
privacy 7 0.74%
military 7 0.74%
international 7 0.74%
commission 7 0.74%
data 7 0.74%
complaint 6 0.63%
news 6 0.63%
resources 6 0.63%
blog 6 0.63%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11780000000127

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Federal Trade Commission

<H2>

(17)
Take Action
PrivacyCon 2020
Military Consumer Month 2020
COVID-19 consumer complaints
False COVID-19 Treatment Claims
Latest News
Blog Posts
Competition
Upcoming Events
Featured Video
About the FTC
News & Events
Enforcement
Policy
Tips & Advice
I Would Like To...
Site Information

<H3>

(8)
Check out agenda for July 21 online event
Tips for financial readiness
FTC releases more state-level complaint data
FTC challenges advertising for ‘Thrive’ supplement
FTC Sends More Than $16 Million in Refunds to Victims of Bogus Debt Relief Operation
FTC Finalizes Privacy Shield Settlement with Ortho-Clinical
FTC Launches New Online Tool for Exploring Military Consumer Data
FTC Order Stops the Marketer of “Thrive” Supplement from Making Baseless Claims It Can Treat, Prevent, or Reduce the Risks from COVID-19
<STRONG> (1)Federal Trade Commission


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://ftc.gov/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://ftc.gov/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.17 seconds - 122.84 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.98 s 0.02 s 0.02 s 0.01 s 1.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
21 Kb (20,882 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
21 Kb (20,882 bytes) 8 Kb (8,023 bytes) 13 Kb (12,859 bytes) 62.39 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.ftc.gov/ and http://ftc.gov are resolved to the same url :https://www.ftc.gov/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.consumer....gov/articles/0155-free-credit-reports?utm_source=takeaction
http://www.consumer.ftc.gov/scam-alerts?utm_source=takeaction
https://www.consumer.../features/dealing-weather-emergencies?utm_source=banneralert
https://www.ftc.gov/...020/07/ftc-releases-agenda-privacycon-2020?utm_source=slider
https://www.ftc.gov/...020/07/ftc-releases-agenda-privacycon-2020?utm_source=slider
https://www.ftc.gov/...evel-data-available-about-covid-19-related?utm_source=slider
https://www.ftc.gov/...evel-data-available-about-covid-19-related?utm_source=slider
https://www.ftc.gov/...keter-agrees-preliminary-order-barring-him?utm_source=slider
https://www.ftc.gov/...keter-agrees-preliminary-order-barring-him?utm_source=slider
https://www.consumer.../features/dealing-weather-emergencies?utm_source=banneralert


You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://ftc.gov/syste..._you_need_to_know_about_the_oig_0718.pdf
http://ftc.gov/syste...presidential_transition_handbook_web.pdf
https://www.consumer...ree-credit-reports?utm_source=takeaction
http://www.consumer....tc.gov/scam-alerts?utm_source=takeaction
https://www.consumer...ather-emergencies?utm_source=banneralert
https://www.ftc.gov/...agenda-privacycon-2020?utm_source=slider
https://www.ftc.gov/...agenda-privacycon-2020?utm_source=slider
https://www.ftc.gov/...about-covid-19-related?utm_source=slider
https://www.ftc.gov/...about-covid-19-related?utm_source=slider
https://www.ftc.gov/...nary-order-barring-him?utm_source=slider
https://www.ftc.gov/...nary-order-barring-him?utm_source=slider
https://www.consumer...ather-emergencies?utm_source=banneralert
https://www.ftc.gov/...iness_non-retaliation_policy_3-12-19.pdf


You have 13 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
316 14 330


Too many links (330), it may be considered as spam!

Internal Links (link to pages within this domain) - 316
URL Anchor Text
http://ftc.gov/#skip-navigation-destinationSkip navigation
http://ftc.gov/
http://ftc.gov/contactContact
http://ftc.gov/stay-connectedStay Connected
http://ftc.gov/site-information/privacy-policyPrivacy Policy
https://www.ftc.gov/esFTC en español
http://ftc.gov/about-ftcAbout the FTC
http://ftc.gov/about-ftc/what-we-doWhat We Do
http://ftc.gov/about-ftc/what-we-do/enforcement-authorityEnforcement Authority
http://ftc.gov/about-ftc/our-historyOur History
http://ftc.gov/about-ftc/our-history/ftc-momentsFTC Moments
http://ftc.gov/about-ftc/our-history/ftc100-fireside-chatFTC@100 Fireside Chat
http://ftc.gov/about-ftc/our-history/our-sealOur Seal
http://ftc.gov/about.../our-history/centennial-dinner-symposiumCentennial Dinner & Symposium
http://ftc.gov/about-ftc/our-history/presidential-visitPresidential Visit
http://ftc.gov/about-ftc/commissionersCommissioners
http://ftc.gov/about-ftc/biographies/joseph-j-simonsJoseph J. Simons
http://ftc.gov/about-ftc/biographies/noah-joshua-phillipsNoah Joshua Phillips
http://ftc.gov/about-ftc/biographies/rohit-chopraRohit Chopra
http://ftc.gov/about-ftc/biographies/rebecca-kelly-slaughterRebecca Kelly Slaughter
http://ftc.gov/about-ftc/biographies/christine-s-wilsonChristine S. Wilson
http://ftc.gov/about-ftc/bureaus-officesBureaus & Offices
http://ftc.gov/about-ftc/bureaus-offices/bureau-competitionBureau of Competition
http://ftc.gov/about...reaus-offices/bureau-consumer-protectionBureau of Consumer Protection
http://ftc.gov/about-ftc/bureaus-offices/bureau-economicsBureau of Economics
http://ftc.gov/about...s-offices/office-congressional-relationsOffice of Congressional Relati...
http://ftc.gov/about...ployment-opportunity-workplace-inclusionOffice of Equal Employment Opp...
http://ftc.gov/about...aus-offices/office-international-affairsOffice of International Affair...
http://ftc.gov/about...ureaus-offices/office-executive-directorOffice of the Executive Direct...
http://ftc.gov/about...c/bureaus-offices/office-general-counselOffice of the General Counsel
http://ftc.gov/about...c/bureaus-offices/office-policy-planningOffice of Policy Planning
http://ftc.gov/about...offices/office-administrative-law-judgesOffice of Administrative Law J...
http://ftc.gov/about...tc/bureaus-offices/office-public-affairsOffice of Public Affairs
http://ftc.gov/about...aus-offices/office-chief-privacy-officerOffice of the Chief Privacy Of...
http://ftc.gov/about-ftc/bureaus-offices/office-secretaryOffice of the Secretary
http://ftc.gov/about-ftc/bureaus-offices/regional-officesRegional Offices
http://ftc.gov/about-ftc/biographiesBiographies
http://ftc.gov/about-ftc/biographies/bureau-office-directorsBureau and Office Directors
http://ftc.gov/about-ftc/biographies/andrew-katsarosActing Inspector General
http://ftc.gov/about-ftc/biographies/former-commissionersFormer Commissioners
http://ftc.gov/about...ographies/former-bureau-office-directorsFormer Bureau and Office Direc...
http://ftc.gov/about-ftc/budgetsBudgets
http://ftc.gov/about-ftc/budgets/financial-documentsFinancial Documents
http://ftc.gov/about-ftc/budgets/other-financial-informationOther Financial Information
http://ftc.gov/about-ftc/performancePerformance
http://ftc.gov/about-ftc/office-inspector-generalOffice of Inspector General
http://ftc.gov/about-ftc/biographies/andrew-katsarosThe Inspector General
http://ftc.gov/about...rting-fraud-waste-abuse-or-mismanagementReporting Fraud, Waste, Abuse ...
http://ftc.gov/about...spector-general/whistleblower-protectionWhistleblower Protection
http://ftc.gov/about...ice-inspector-general/ftc-imposter-scamsFTC Imposter Scams
http://ftc.gov/about.../oig-reading-room/reports-correspondenceReports and Correspondence
http://ftc.gov/about...eading-room/semi-annual-reports-congressSemiannual Reports to Congress
http://ftc.gov/about...tor-general/oig-reading-room/peer-reviewPeer Reviews
http://ftc.gov/syste..._you_need_to_know_about_the_oig_0718.pdfWhat You Need to Know About th...
http://ftc.gov/syste...presidential_transition_handbook_web.pdfCIGIE Presidential Transition ...
http://ftc.gov/about...ftc/office-inspector-general/contact-oigContact the OIG
http://ftc.gov/about-ftc/foiaFOIA
http://ftc.gov/about-ftc/foia/frequently-requested-recordsFrequently Requested Records
http://ftc.gov/about-ftc/foia/foia-reading-roomFOIA Reading Room
http://ftc.gov/about-ftc/foia/make-foia-requestMake a FOIA Request
http://ftc.gov/about-ftc/foia/will-i-be-charged-feesWill I Be Charged Fees
http://ftc.gov/about-ftc/foia/frequently-asked-questions-faqFrequently Asked Questions (FA...
http://ftc.gov/about-ftc/careers-ftcCareers at the FTC
http://ftc.gov/about-ftc/careers-ftc/work-ftcWork at the FTC
http://ftc.gov/about-ftc/careers-ftc/life-ftcLife at the FTC
http://ftc.gov/about-ftc/careers-ftc/benefits-ftcBenefits at the FTC
http://ftc.gov/about-ftc/careers-ftc/diversity-ftcDiversity at the FTC
http://ftc.gov/about-ftc/careers-ftc/apply-ftcApply to the FTC
http://ftc.gov/about-ftc/careers-ftc/testimonialsTestimonials
http://ftc.gov/news-eventsNews & Events
http://ftc.gov/news-events/press-releasesPress Releases
http://ftc.gov/news-events/commission-actionsCommission Actions
http://ftc.gov/news-events/media-resourcesMedia Resources
http://ftc.gov/news-events/media-resources/consumer-financeConsumer Finance
http://ftc.gov/news-.../media-resources/mergers-and-competitionMergers and Competition
http://ftc.gov/news-events/media-resources/mobile-technologyMobile Technology
http://ftc.gov/news-...nts/media-resources/do-not-call-registryThe Do Not Call Registry
http://ftc.gov/news-events/media-resources/tools-consumersTools for Consumers
http://ftc.gov/news-events/media-resources/truth-advertisingTruth In Advertising
http://ftc.gov/news-...ces/protecting-consumer-privacy-securityProtecting Consumer Privacy an...
http://ftc.gov/news-events/media-resources/identity-theftIdentity Theft
http://ftc.gov/news-...a-resources/military-consumer-protectionMilitary Consumer Protection
http://ftc.gov/news-...ources/mobile-technology/mobile-crammingMobile Cramming
http://ftc.gov/news-events/events-calendarEvents Calendar
http://ftc.gov/news-events/events-calendar/allAll Events
http://ftc.gov/news-events/events-calendar/weekly-calendarWeekly Calendar
http://ftc.gov/news-.../events-calendar/weekly-calendar/archiveWeekly Calendar Archive
http://ftc.gov/news-events/speechesSpeeches
http://ftc.gov/news-events/audio-videoAudio/Video
http://ftc.gov/news-events/audio-video/audioAudio
http://ftc.gov/news-events/audio-video/featured-videosFeatured Videos
http://ftc.gov/news-events/audio-video/ftc-eventsFTC Events
http://ftc.gov/news-events/audio-video/consumersFor Consumers
http://ftc.gov/news-events/audio-video/businessFor Business
http://ftc.gov/news-events/audio-video/en-espa%C3%B1olEn Español
http://ftc.gov/news-events/social-mediaSocial Media
http://ftc.gov/news-events/social-media/ftc-twitter-chatsFTC Social Media Chats
http://ftc.gov/news-events/social-media/tweeting-ftc-eventsTweeting FTC Events
http://ftc.gov/news-events/blogsBlogs
http://ftc.gov/news-events/blogs/competition-mattersCompetition Matters
...

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.oversight.gov/Oversight.gov
http://www.ecfr.gov/...r&tpl=/ecfrbrowse/Title16/16cfrv1_02.tpleCFR
https://www.militaryconsumer.gov/For Military Consumers
https://www.ftccomplaintassistant.gov?utm_source=takeactionFile a Consumer Complaint
https://www.identitytheft.gov?utm_source=takeactionReport Identity Theft
https://www.donotcall.gov/?utm_source=takeactionRegister for Do Not Call
https://www.militaryconsumer.gov
https://www.militaryconsumer.govMilitary Consumer Month 2020
https://www.militaryconsumer.gov/For Military Consumers
https://www.usa.gov/USA.gov
https://www.facebook.com/federaltradecommissionFacebook
https://twitter.com/FTCTwitter
https://www.youtube.com/ftcvideosYouTube
https://www.linkedin.com/company/163780/LinkedIn

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
11 9 2


2 images do not have Alt values.

Image URL - 11
URL ALT Text
http://ftc.gov/sites/all/themes/ftc/images-business/FTC-printheader.pngFederal Trade Commission Print...
http://ftc.gov/sites/all/themes/ftc/images/FTCLogo_v5.pngFederal Trade Commission: Prot...
https://www.ftc.gov/...er-alert/alert-banner-coronavirus-molecule.png?itok=9WDPhakU
https://www.ftc.gov/...ublic/banner-alert/ftc_hurricane_icon_01_0.png?itok=UaJkqEfvhurricane symbol
https://www.ftc.gov/...n-ftc-privacycon-2018/istock-522636128_800.jpg?itok=sNId-Cxwpeople in a crowd on the stree...
https://www.ftc.gov/...ilitary-consumer-month-2020/slider-mcm2020.jpg?itok=7RQD-RZbGroup of military members in u...
https://www.ftc.gov/...laints/slider-explore-data-covid-dashboard.jpg?itok=fdNzXRK4Map of the United States
https://www.ftc.gov/...reatment-claims/slider-whole-leaf-organics.jpg?itok=sMaPqfPqHand with medical glove holdin...
https://www.ftc.gov/...er-alert/alert-banner-coronavirus-molecule.png?itok=9WDPhakU
https://www.ftc.gov/...ublic/banner-alert/ftc_hurricane_icon_01_0.png?itok=UaJkqEfvhurricane symbol
http://ftc.gov/sites/all/themes/ftc/images-business/FTC-printfooter.pngFederal Trade Commission Print...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 7 10


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
https://www.ftc.gov/...iles/css/css_Vts0XjaQXkIwBk9HNAoJwrvmmE9lw6S9oxqJuhh0OB0.cssstylesheettext/css
https://www.ftc.gov/...iles/css/css_ojjtxDEzHa4rxYbjyxtZsRJzaJX5PwVWJwFgaO7SsJg.cssstylesheettext/css
https://www.ftc.gov/...iles/css/css_mtsz_zDpuczf3xAdwWmYfUWBWVGuMEcGBIQgp9c5jhM.cssstylesheettext/css
https://www.ftc.gov/...iles/css/css_hhpIalpJsaAtK8FjGgJ8nQ6iNDqAmUtN_DYG5uJt3Z8.cssstylesheettext/css
https://maxcdn.bootstrapcdn.com/font-awesome/4.1.0/css/font-awesome.min.cssstylesheettext/css
https://www.ftc.gov/...iles/css/css_okTwqRTHT5CNhp0dRI2qDca9jC0X6idv8VrJEMsEWMo.cssstylesheettext/css
https://www.ftc.gov/...iles/css/css_rEe41r7uSPxJZ7oqGKw1pFIb-ht0ahqSPgUsEKg63BQ.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
14 9 23


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
https://www.ftc.gov/...tes/all/libraries/modernizr/modernizr.custom.88036.js?qd83a0
https://www.ftc.gov/...t/files/js/js_fDnxjfn8gbWO9vnpBU-43kHbN1hvWowBBqKZ9vziZ4Y.js
https://www.ftc.gov/...t/files/js/js_uBx0z1o4KCstbKrFCYot1ffdN8i9LsMhRqvSTe_kYqk.js
https://www.ftc.gov/...t/files/js/js_E9ipeYe62zQ3hzXaCtNpZ8qIqD2po6fOd-tBNbD-mS0.js
https://sadmin.brightcove.com/js/BrightcoveExperiences.js
https://www.ftc.gov/...t/files/js/js_QxdFvUTbq7dySAoat-c1IJRF2FGwD4NpjlRokcQ0EiI.js
https://www.ftc.gov/...t/files/js/js_5njdoQHUQjemHBrTxu7WyHAfNhcF0ppWLaZEOuIzOE4.js
https://www.ftc.gov/...t/files/js/js_ON-afXPCP03-8R5PpARChiODXSQCDmjKNgBh-XB3maI.js
https://www.ftc.gov/...t/files/js/js_AZ9y0PShar4GyPuQUcAgecHmIwX4TUOo0HFPa06mnF0.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://ftc.gov/news-events/blogsBlogs


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

9
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
276
Excellent! You do have a lot of root domains (276) linked to your site ftc.gov.

276
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,176
  Facebook Shares 5,578
  Facebook Comments 1,636
  Tweets 887
  LinkedIn 261

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/federaltradecommission
Twitter Accounthttps://twitter.com/FTC
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site ftc.gov is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,136th most visited website in the world.
1,723th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (4 - ftc.gov, onguardonline.gov, consumer.gov, militaryconsumer.gov) hosted on the same server as ftc.gov (ip : 23.2.159.173).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.2.159.173) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
ftc.gov ( 7 characters )



[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old


Domain Name Servers used by ftc.gov
DNS Name IP Address
a26-64.akam.net23.74.25.64
a24-67.akam.net2.16.130.67
a7-67.akam.net23.61.199.67
a6-66.akam.net23.211.133.66
a1-252.akam.net193.108.91.252
a3-65.akam.net96.7.49.65


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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