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Excellent Practice23
Improvement Could be Made11
Critical Issues to Attend14
Jul 21, 2022 07:31 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Write more in-depth content on the topics of your page.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 16 inline css components to an external style sheet file.
  • Configure the server so that your site IP is redirected to the domain name site
  • Reduce number of links to other pages.
  • Add more authoritative back-links for your site.
  • Add more authoritative back-links for your site.
  • Increase the traffic of your site.
  • ...     144
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Detailed Reviews

Related Category
Most related categories of this website.

club   dog   forum   inspiration   nutrition   people   tour   tourism  

Интернет магазин товары для животных Кормушка 1: зоотовары, корм для собак и кошек, зоомагазин, корма для животных, Роял Канин, Педигри, Акана, Вискас

Words count: 21    Unique Words: 18    Length: 270 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
животных 2
для 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
В интернет зоомагазине Кормушка вы найдете лучшие зоотовары и корма для животных по выгодным ценам. Наша ветаптека предлагает сертифицированные препараты мировых брендов.

Words count: 0    Length: 317 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Интернет магазин товары для животных Кормушка 1: ...
В интернет зоомагазине Кормушка вы найдете лучшие зоотовары и корма для животных по выгодным ценам. Наша ветаптека предлагает сертифицированные препараты ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
зоомагазин, корма для животных, зоотовары, ветаптека, интернет зоомагазин

Words count: 8    Length: 135 characters    keyword phrases count : 5

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:60% (3/5)
зоомагазин 0   (0%)
зоотовары 0   (0%)
ветаптека 0   (0%)
2 words:20% (1/5)
интернет зоомагазин 0   (0%)
3 words:20% (1/5)
корма для животных 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

acana  advance  almo  api  arden  bamboo  bayer  beaphar  belcando  bosch  bozita  canin  cat  choice  chow  diets  dog  edel  eukanuba  farm  fresh  grange  happy  iams  laquo  nature  ndash  orijen  pac  pet  plan  pronature  purina  raquo  royal  san  step  veterinary  vita  wanpy 

Top 20 Keywords
Total Terms Count: 323

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
laquo 10 3.10%
raquo 10 3.10%
cat 8 2.48%
dog 7 2.17%
pet 6 1.86%
happy 4 1.24%
farm 4 1.24%
choice 3 0.93%
fresh 3 0.93%
bozita 2 0.62%
vita 2 0.62%
ndash 2 0.62%
eukanuba 2 0.62%
orijen 2 0.62%
acana 2 0.62%
purina 2 0.62%
plan 2 0.62%
step 2 0.62%
iams 2 0.62%
api 2 0.62%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Добро пожаловать в гипермаркет зоотоваров «Кормушка1.ру»
<B> (21)Абиссинская морская свинка
Самая дорогая кошка!
Говорящие попугаи
Мы в социальных сетях:
Доставка товара:
Оставьте Ваш отзыв!
товары для кошек
интернет магазин для животных
товары для собак
корм для кошек
корм для попугаев
аквариумные рыбки
интернет зоомагазине
корма для собак
товары для животных
Приятных покупок!
<STRONG> (3)159-48-68

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.26 seconds - 25.31 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
4.56 s 0.04 s 0.03 s 0.01 s 2.55 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
32 Kb (31,885 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
32 Kb (31,885 bytes) 62 Kb (62,316 bytes) -30 Kb (-30,431 bytes) 0 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
16 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is NOT forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 112 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
545 4 549

Too many links (549), it may be considered as spam!

Internal Links (link to pages within this domain) - 545
URL Anchor TextЗаказать обратный звонокВойти на сайтЗарегистрироватьсяДоставкаОплатаКонтактыВ корзинеСобакиАмуницияВетаптекаВитамины, добавкиГруминг, косметикаДиетическое питаниеИгрушкиКашиКонсервыЛакомстваЛежаки, домикиНамордникиОдеждаПосуда, мискиСредства гигиеныСухой кормТовары для транспортировкиКошкиАмуницияВетаптекаГруминг, косметикаДиетическое питаниеИгрушкиКогтеточкиКонсервыЛакомства, витаминыЛежаки, домикиНаполнителиПосудаСредства гигиеныСухой кормТовары для транспортировкиТуалеты для кошекРыбкиАквариумные декорацииАквариумыАксессуары для аквариумаКорм для рыбПтицыАксессуарыВитамины, минералыКлеткиКорм для птицЛакомстваСредства по уходуГрызуны, хорькиАксессуарыВитамины, минералыДомики, тоннели, гамакиИгрушки для грызуновКлетки для грызуновКорм для грызуновЛакомстваНаполнители для грызуновСредства по уходуШлейкиЛошадиВетаптекаКормСредства по уходуВетаптекаВетаптека для собакВетаптека для кошекВетаптека для лошадейБренды Canin (Роял Канин)'s (Хиллс) Plan (Про План) (Пурина) Veterinary Die... (Акана) (Ориджен) (Бозита) (Бош) (Эукануба) (Ямс) Dog (Хэппи Дог) Cat (Хэппи Кэт) Nature (Алмо Натюр) Grange (Арден Грендж) (Байер) (Беафар) (Белькандо) Chow (Кэт Чау) Chow (Дог Чау) (Деззи) Clean (Эвер Клин) All Systems Choice (Фёст Чойс) in 1 (Эдванс) (Алезан)

External Links (link to pages on other websites) - 4
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
341 333 8

8 images do not have Alt values.

Image URL - 341
URL ALT TextКормушка1.ру - Гипермаркет зоо... Canin (Роял Канин)'s (Хиллс) Plan (Про План) (Пурина) Veterinary Die... (Акана) (Ориджен) (Бозита) (Бош) (Эукануба) (Ямс) Dog (Хэппи Дог) Cat (Хэппи Кэт) Nature (Алмо Натюр) Grange (Арден Грендж) (Байер) (Беафар) (Белькандо) Chow (Кэт Чау) Chow (Дог Чау) (Деззи) Clean (Эвер Клин) All Systems Choice (Фёст Чойс) in 1 (Эдванс) (Алезан) King (Анимонда) (АниВитал) (Апи) (Апи-Сан) (Акваатлантис) (Арго) (Аллегро Дог) (Беркли) Choice (Бест Чойс) (Био-Грум) (Биозоо) Ribbon (Блю Риббон) Wow (Бау Вау) (Бреккис) (Брит) Step (Кэт Стэп) (Катсан) (Цезарь) (Сева) (Чаппи) Pet (Чарминг Пэт) Knoll (Черри Кнолл) (Клан) (ДаДо) (Делипет) (Дэлисс) Fresh (Дентал Фреш) (Догман)'s (Доктор Алдерс)`s (Доктор Клаудерс) (Дримис) Holistic (Эрсбон Хол... Cat (Эдель Кэт) Dog (Эдель Дог) (Эспри) Pharma Cat (Фэт Кэт) International (Фауна Инт... (Феликс) (Ферпласт) (Фиори) (Фиш Фо Догс) (Флекси) (Фоп) Dodge Animal Health (Форт... (Форца 10) Step (Фреш Стэп) (Фрискис) (Фурминатор) (Гемон) (Джимби) (Джимборн) (Джимдог) (Джимпет) (Джина) Eagle (Голден Игл) Gold (Гурме) (Грандорф) (Грау) (Хаген) (Хартс) Vitae (Херба Витае) (Эри) (Хокамикс) (Хантер) (Хурта) ( Ай Пи Ти Эс) (Имак) (Интерзоо) (Инвеса) San Bernard (Ив Сан Бернард...’s Farms (Джонс Фармс) Farm (Джувел) Pet Company (Джей Ви Пет Ко... (Карли) (Катинка) (Катсу) (Китекат) (Конг) (Котофф) Farm (Крка) (Круз) (Лешат) (Леонардо) One (Литтл Уан) (Магнуссон)`s (Макс) (Марчиоро) (Марк энд Чаппел... (Матисс) dog (Мера Дог) (Мериал) (Ми-Ми) (Мидвест) Litter (Мими) (Молина) (МонАми) (Мозер) (Мистер Бруно) (Мисс Кисс) (Натуралист) (Натурия) Farm (Нита Фарм)№1 (Нобби) (Нобивак) (Новартис) (Нутрам) (Орлинг) (Остер) (Аут) (Падован) (Педигри) (Пенн-Плакс) Fit (Перфект Фит) BOXO (Пестел Боксо) Benefit (Пэт бенифит) (Петмейт) (Питрит) (Петшайн) (Петстейдж) (Пфайзер) (Пи-пи-бент) (Полидекс) Pet (Претти Пэт) (ПреттиКэт) Pac (Про Пак) Pet (Про Пет) (Проформанс) (Пронатюр) (Протексин) Cat (Пуси Кэт) (Рейсинг) (Рина) Refresher (Роад Рефрешер) (Рупп) (Санабель) (Санал) (Саникэт) (Савик) (Шезир) (Сера) (Шеба) (СмартБонс) Tom (Снаппи Том) Lavish Your Pet (Спортмикс) Tact (Штуззи) (Сильвания) (Тетра) (ТиТБиТ) (Томи) Ferret (Тоталли Феррет... (Трэйнер) (Триол)е (Трикси) (Тропиклин) Fresh Crystals (Ультра Ф... (Юниклин) Off (Юрин Офф) (Версель-Лага) Life Pro (Вита Про) (Витакрафт) (Виталайн) (ВитЭнималс) (Витапол) (Вийо) (Вол) Liebe (Варе Либе) Cat (Ванпи Кэт) Dog (Ванпи Дог) Closet (ВиСи Клозет) (Велдан) (Вискас) Best (Ворлд Бест) (Силонг) (Ярра) (ЗооКлин) (Зooэкспресс)АгроветзащитаАква МенюАквариум-ПринтАльпийские лугаАстрафармБалканфармаБарсикБелкомБельБастБиоваксБионоксБиофармтоксБобровый дворикБФ КомпонентВакаВаськаВедаВерные друзьяВерный другВетзвероцентрВилли ХвостГельминталГрандГруппа ЭКСПАГудМэнДарэллДеревенские лакомстваДеревяшкаДОГ ЛАНЧДоктор ZOOЕм Без ПроблемЗАО «Топ-Вет»ЗверолашЗверье МоеЗверюшкиЗоогурманЗооМаксЗоомирЗооникЗоопромИванкоИнтерВетФармКатринКиСкаКисписКотяраКриспиКузяЛадиолиЛиния АльбаМедитэрМикро-плюсМилый котикМнямсМурзикНарвакНатуральная ФормулаНаша МаркаНИЛПАНочной охотникНПФ Исследовательский ЦентрООО БИО–СООО Биоцентр «ЧИН»ОскарПрестижПриродный ЦелительРиоСнежокСобачье СчастьеСтаутСчастливые лапкиТалисмедТоп-ВетТрапезаУютФаворитФармаксФармбиомедХелветХимолаЦамаксЧетвероногий гурманЧикаЧистотелЧистые ЛапкиШурум-БурумЭкопром Rolf ClubЭкси Звезд (Дарлинг)Зубы Вашей собаки нуждаются в ...Каждой собаке ежедневно необхо...Вкусное и полезное!Нежнейшее лакомство для Вашей ...Мы защитим Вашу собаку от пара...Средства по уходу за шерстью!!Вашему питомцу необходим ежедн...Вы в поисках бережного средств...Супервпитывающие коврики для В...Вкуснейшее лакомство для кошек...Не дайте паразитам причинить в...Лучшие средства по уходу за Ва...Специальная акция для кошек!Шерсть и лапы Вашей кошки нужд...Эффективное средство от пятен ...Скажи пятнам и запаху НЕТ!Ваша собака скажет Вам спасибо...Неприятные запахи от кошачьего...Скидки на десятки товаров для ...Десятки товаров для кошек со с...Десятки товаров для рыбок со с...Скидки на десятки товаров для ...Товары для грызунов со скидкой...Товары для лошадей со скидкой!Абиссинская морская свинкаСамая дорогая кошка!Говорящие попугаидоставка1.pngДоставкаотзывы.jpg

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 8 8

Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type,700,400italic&subset=latin,cyrillicstylesheettext/css,700&subset=latin,cyrillic-extstylesheettext/css

Scripts Block In Same Page Links to External Script Files Total
25 13 38

Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page...8%D0%BA%D0%B01%D1%80%D1%83/771720992890656?ref_type=bookmark
Twitter Account
Google+ PageNot Found


No Trustworthiness Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
9 years, 333 days old ( 1st registered on : 2012-09-08 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 31 days from today ( expires on : 2022-09-08 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 13 characters )

Domain Registrar : RUCENTER-REG-RIPN

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2012-09-08 2022-07-21 2022-09-08
9 years, 333 days old 0 years, 17 days ago 0 years, 31 days from today
9 years, 333 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 31 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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