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kayako.com favicon kayako.com

Excellent Practice39
Improvement Could be Made9
Critical Issues to Attend3
May 9, 2020 07:55 PM

Click To Re-generate Current Report

Recommended Actions

  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 30 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Combine the 8 script blocks and move them to an external file.
  • Add Analytics for your site.
  • ...     13
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

apps   commerce   courses   fundraising   marketing   social   software   tools  

Help Desk Software Kayako Unified Customer Service Software

Words count: 8    Unique Words: 7    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Software 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Help Desk Software with support ticketing system that helps you be more productive and build customer loyalty. Start your free trial today by joining over 131,000 other customer support heroes!

Words count: 29    Length: 193 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Help Desk Software Kayako Unified Customer Service ... www.kayako.com/
Help Desk Software with support ticketing system that helps you be more productive and build customer loyalty. Start your free trial today by joining over ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
helpdesk, help desk, help desk software, customer support software, ticket support software, customer service software, web based help desk

Words count: 19    Length: 139 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:14% (1/7)
helpdesk 0   (0%)
2 words:14% (1/7)
help desk 0   (0%)
3 words:57% (4/7)
help desk software 0   (0%)
customer support software 0   (0%)
ticket support software 0   (0%)
customer service software 0   (0%)
4 words:14% (1/7)
web based help desk 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

alternative  apps  base  channels  chat  cloud  collaborators  conversations  customer  deliver  desk  easy  ecommerce  experience  free  guide  inbox  integrated  internal  kayako  learn  live  manage  personal  premise  product  provide  rsquo  service  shared  social  software  support  team  ticketing  tools  tour  trial  ultimate  unified 

Top 20 Keywords
Total Terms Count: 929

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
customer 54 5.81%
kayako 30 3.23%
support 29 3.12%
software 25 2.69%
desk 23 2.48%
service 18 1.94%
rsquo 14 1.51%
team 12 1.29%
live 10 1.08%
chat 10 1.08%
learn 10 1.08%
inbox 8 0.86%
shared 8 0.86%
experience 7 0.75%
easy 6 0.65%
conversations 6 0.65%
alternative 5 0.54%
product 5 0.54%
tools 5 0.54%
guide 5 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Help Desk Software for Personal and Connected Customer Service


Customer service made personal and simple
Live chat software included!


Helpful help desk software, the way it should be
Context driven customer service
Shared Inbox for Customer Conversations
Customer self-help knowledge base
Help desk softwarebuilt for modern businesses
Better customer service, whatever your needs
Give your customers the best experience
Welcome to Kayako


Ultimate Guide to Customer Support Metrics
How to Write a Compelling Customer Support Email
Hiring Customer Support Excellence: Ultimate Guide
Award winning help desk tools is two minutes away
See real-time customer activity
Work better as a team
Want to learn more about Kayako?
Boost productivity with a shared inbox
Let customers find help 24/7
Customer support
Internal helpdesk
Shared inbox
<B> (1)
<STRONG> (1)Over 131,000 customer agents provide support using Kayako

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

http://kayako.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://kayako.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.21 seconds - 44.96 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
1.35 s 0.01 s 0.01 s 0.00 s 0.76 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
9 Kb (9,442 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
9 Kb (9,442 bytes) 7 Kb (6,768 bytes) 3 Kb (2,674 bytes) 253.10 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
30 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.kayako.com/ and http://kayako.com are resolved to the same url :https://www.kayako.com/

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
73 3 76

Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 73
URL Anchor Text
http://kayako.com/free-trialStart your free trial
http://kayako.com/demo-requestRequest a Demo
http://kayako.com/help-desk-software/customer-journeyJourneys & Conversations
http://kayako.com/live-chat-softwareLive Chat
http://kayako.com/compare-usCompare Us
http://kayako.com/customer-support-softwareCustomer Support
http://kayako.com/shared-inboxShared Inbox
http://kayako.com/ticketing-softwareTicketing Software
http://kayako.com/internal-helpdeskInternal Help Desk
http://kayako.com/ecommerce-customer-supportEcommerce Support
http://kayako.com/customersCase Studies
http://kayako.com/aboutAbout Kayako
http://kayako.com/classicClick here to continue to Kaya...
http://kayako.com/#cloudScroll down for Kayako Cloud
http://kayako.com/quickstart-guide.pdfQuickstart Guide
http://kayako.com/live-chat-softwareLearn more about our live chat...
http://kayako.com/free-trialStart your free trial
http://kayako.com/shared-inboxLearn more about shared inbox
http://kayako.com/help-desk-software/knowledge-baseLearn more about customer self...
http://kayako.com/all-hands-supportfree collaborators
http://kayako.com/customer-support-softwareLearn more
http://kayako.com/internal-helpdeskLearn more
http://kayako.com/shared-inboxLearn more
http://kayako.com/ecommerce-customer-supportLearn more
http://kayako.com/blog/customer-support-metrics/customer experience ...
http://kayako.com/blog/customer-service-email/customer experience ...
http://kayako.com/blog/customer-service-team/ebook Hiring Cu...
http://kayako.com/free-trialStart your free trial
http://kayako.com/help-desk-software/tourTake the tour
http://kayako.com/help-desk-software/tour​​Take the tour
http://kayako.com/live-chat-softwareLive chat
https://www.kayako.com/kayako-reviewsKayako Reviews
http://kayako.com/customer-supportCustomer Support
http://kayako.com/shared-inboxShared Inbox
http://kayako.com/internal-helpdeskInternal Help Desk
http://kayako.com/ecommerceEcommerce Support
http://kayako.com/helpdesk-comparisonHelp desk comparison
http://kayako.com/zendesk-alternativeZendesk alternative
http://kayako.com/intercom-alternativeIntercom alternative
http://kayako.com/freshdesk-alternativeFreshdesk alternative
http://kayako.com/email-alternativeEmail alternative
http://kayako.com/live-chat-software/statisticsLive Chat Statistics
https://learn.kayako.co...-guide-to-support-metrics-cheat-sheetUltimate Guide to Support Metr...
https://learn.kayako.com/hire-customer-service-excellenceCustomer Support Hiring Excell...
https://developer.kayako.comAPI Documentation
http://kayako.com/contactEmail us
http://kayako.com/about/privacyPrivacy policy
http://kayako.com/help-desk-software/tourTake the tour

External Links (link to pages on other websites) - 3
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
31 30 1

1 images do not have Alt values.

Image URL - 31
http://kayako.com/_themes/novo/img/kayako-logos/logo-mini.pngKayako Help Desk Software
http://kayako.com/_themes/novo/img/kayako-logos/logo-standard.pngKayako Help Desk Software
http://kayako.com/_themes/novo/img/sitewide-icons/nav_icon--grey.svgnav icon
http://kayako.com/_themes/novo/img/sitewide-icons/nav_icon_toggle.svgnav icon
http://kayako.com/_themes/novo/img/sitewide-icons/nav_icon_toggle.svgnav icon
http://kayako.com/_themes/novo/img/sitewide-icons/nav_icon_toggle.svgnav icon
http://kayako.com/_themes/novo/img/sitewide-icons/nav_icon_toggle.svgnav icon
http://kayako.com/_themes/novo/img/g2-badges/medal-1.svgScroll Testimonials
http://kayako.com/_themes/novo/img/g2-badges/medal-2.svgScroll Testimonials
http://kayako.com/_themes/novo/img/g2-badges/medal-3.svgScroll Testimonials
http://kayako.com/_themes/novo/img/home/help-desk-agents.pngHelp desk software used by bot...
http://kayako.com/_themes/novo/img/home/header-animation.gifsupport hero coffee
http://kayako.com/_themes/novo/img/g2-badges/medal-4.svgScroll Testimonials
http://kayako.com/_themes/novo/img/g2-badges/medal-5.svgScroll Testimonials
http://kayako.com/_themes/novo/img/g2-badges/users-love-us.svgScroll Testimonials
http://kayako.com/_themes/novo/img/home/customer-logos.pngcustomer logos
http://kayako.com/_themes/novo/img/home/help-desk-in-action.pngAgent's view of help desk soft...
http://kayako.com/_themes/novo/img/home/improve-your-customer-support.pngAgent stressed by bad help des...
http://kayako.com/_themes/novo/img/home/live-chat-software-integrations.pngLive chat software that connec...
http://kayako.com/_themes/novo/img/home/customer-service-interaction.pngCustomer service journey
http://kayako.com/../_themes/novo/img/home/shared-inbox.pngshared inbox for customer serv...
http://kayako.com/../_themes/novo/img/home/self-service-knowledge-base.gifCustomer self-help knowledge b...
http://kayako.com/_themes/novo/img/home/icons/icon--customer_support.svgcustomer support icon
http://kayako.com/_themes/novo/img/home/icons/icon--internal_helpdesk.svginternal help desk icon
http://kayako.com/_themes/novo/img/home/icons/icon--shared_inbox.svgshared inbox icon
http://kayako.com/_themes/novo/img/home/icons/icon--ecommerce.svgecommerce icon
http://kayako.com/_themes/novo/img/home/blog-customer-support-metrics.pngKayako’s customer support metr...
http://kayako.com/_them...g/home/blog-write-a-compelling-customer-support-email.pngAgent writing compelling custo...
http://kayako.com/_them.../novo/img/home/blog-customer-support-excellence-guide.pngUltimate guide on delivering s...
http://kayako.com/_themes/novo/img/sitewide-patterns/testimonial_arrow.pngScroll Testimonials

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 1 1

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
8 3 11

You have 8 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (180) linked to your site kayako.com.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 51
  Facebook Shares 221
  Facebook Comments 39
  Tweets 3
  LinkedIn 111

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/kayako
Twitter Accounthttps://www.twitter.com/kayako
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site kayako.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
13,243th most visited website in the world.
13,189th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain kayako.com is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 304 days old ( 1st registered on : 2000-08-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 59 days from today ( expires on : 2024-08-05 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
kayako.com ( 10 characters )

Domain Registrar : Wild West Domains, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2000-08-06 2018-05-11 2024-08-05
19 years, 304 days old 2 years, 26 days ago 4 years, 59 days from today
19 years, 304 days old

Domain Name Servers used by kayako.com
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (10 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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