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Excellent Practice33
Improvement Could be Made12
Critical Issues to Attend7
Jul 1, 2020 06:31 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 53 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     41
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Detailed Reviews

Related Category
Most related categories of this website.

apps   careers   management   mobile   people   security   smartphones   tools  

Title
Kaspersky Cyber Security Solutions for Home & Business | Kaspersky

Words count: 8    Unique Words: 7    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Kaspersky 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Global leader in cyber security solutions and services built to protect your home and business. Saving the world from cyber threats for over 20 years. Find out more.

Words count: 27    Length: 165 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Kaspersky Cyber Security Solutions for Home & Business ... www.kaspersky.com/
Global leader in cyber security solutions and services built to protect your home and business. Saving the world from cyber threats for over 20 years. Find ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

africa  antivirus  awarded  business  changing  cloud  customers  cyber  data  day  employees  employeesexplore  endpoint  enterprise  free  gartner  independent  kaspersky  learn  licenses  morefree  nbsp  ndash  phones  privacy  products  protect  renew  rsquo  safe  security  services  solutions  support  technologies  tests  vpn  website  winning  years 

Top 20 Keywords
Total Terms Count: 781

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
security 30 3.84%
kaspersky 25 3.20%
business 12 1.54%
protect 9 1.15%
products 9 1.15%
ndash 8 1.02%
solutions 8 1.02%
rsquo 6 0.77%
cloud 6 0.77%
cyber 6 0.77%
antivirus 5 0.64%
privacy 5 0.64%
data 5 0.64%
learn 5 0.64%
morefree 5 0.64%
endpoint 5 0.64%
website 4 0.51%
day 4 0.51%
vpn 4 0.51%
renew 4 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
01239206070544

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(12)
Proven. Transparent. Independent.
Business
Proven. Transparent. Independent.
Home
Renew Your Protection
Renew Your Protection
Stay Safe In Changing Times
Stay Safe In Changing Times
Our Support For Healthcare
Our Support For Healthcare

<H3>

(3)
Next Generation cyber security
Award-winning security solutions

<H4>

(9)
Meet your match
Protect your mobile devices
Bring On The Future
400M+
270K+
Home Products
Small Business Products
Medium Business Products
Enterprise Solutions
<H5>
(2)
Users protectedby Kaspersky Security Technologies
ORGANIZATIONS protected
<B> (6)Small
Medium
Enterprise
Mobile
<I> (7)
<STRONG> (5)- Eugene Kaspersky
Most tested. Most awarded.
Held in the highest regard.
Users protected
ORGANIZATIONS protected


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
16.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
com Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://kaspersky.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://kaspersky.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.92 seconds - 213.93 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
28.12 s 0.22 s 0.20 s 0.05 s 15.75 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
197 Kb (196,816 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
197 Kb (196,816 bytes) 7 Kb (7,336 bytes) 189 Kb (189,480 bytes) 3.87 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
53 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.kaspersky.com/ and http://kaspersky.com are resolved to the same url :https://www.kaspersky.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://4.59.181.140 is forwarded to its domain name site https://usa.kaspersky.com/.

URL Rewrite
Non SEO Friendly URLs
https://store.kaspersky.co...en_IE&SiteID=kasper&id=ThreePgCheckoutShoppingCartPage
https://www.kaspersky.com/about/transparency?ignoreredirects=true
https://www.kaspersky.com/about/transparency?ignoreredirects=true
https://latam.kaspersky.com/?ignoreredirects=true
https://www.kaspersky.com.br/?ignoreredirects=true
https://usa.kaspersky.com/?ignoreredirects=true
https://africa.kaspersky.com/?ignoreredirects=true
https://me-en.kaspersky.com/?ignoreredirects=true
https://me.kaspersky.com/?ignoreredirects=true
https://www.kaspersky.com.tr/?ignoreredirects=true
https://www.kaspersky.com.au/?ignoreredirects=true
https://www.kaspersky.com.au/?ignoreredirects=true
https://www.kaspersky.com.cn/?ignoreredirects=true
https://www.kaspersky.com/?ignoreredirects=true


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://store.kaspersky.co...id=ThreePgCheckoutShoppingCartPage
https://www.kaspersky.com/...s-in-endpoint-protection-platforms
https://www.kaspersky.com/...on-for-the-second-consecutive-year


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
123 44 167


Too many links (167), it may be considered as spam!

Internal Links (link to pages within this domain) - 123
URL Anchor Text
http://kaspersky.com/home-securityHome Products
http://kaspersky.com/small-business-securitySmall Business 1-50 employees
http://kaspersky.com/small-to-medium-business-securityMedium Business 51-999 employe...
http://kaspersky.com/enterprise-securityEnterprise 1000+ employees
http://kaspersky.com/Kaspersky
https://store.kaspersky.co...id=ThreePgCheckoutShoppingCartPage
http://kaspersky.com/home-securityProducts
http://kaspersky.com/security-cloudKasperskySecurity Cloud
http://kaspersky.com/security-cloudLearn more
http://kaspersky.com/downloadsFree trial
http://kaspersky.com/total-securityKasperskyTotal Security
http://kaspersky.com/total-securityLearn more
http://kaspersky.com/downl...total-security-free-trial#downloadFree, 30-day trial
http://kaspersky.com/internet-securityKasperskyInternet Security
http://kaspersky.com/internet-securityLearn more
http://kaspersky.com/downl...ernet-security-free-trial#downloadFree, 30-day trial
http://kaspersky.com/mac-securityKasperskyInternet Securityfor ...
http://kaspersky.com/mac-securityLearn more
http://kaspersky.com/downl.../thank-you/mac-security-free-trialFree, 30-day trial
http://kaspersky.com/android-securityKasperskyInternet Securityfor ...
http://kaspersky.com/android-securityLearn more
http://kaspersky.com/antivirusKasperskyAnti-Virus
http://kaspersky.com/antivirusLearn more
http://kaspersky.com/downl...ads/thank-you/antivirus-free-trialFree, 30-day trial
http://kaspersky.com/free-cloud-antivirusKaspersky Security Cloud – Fre...
http://kaspersky.com/password-managerKaspersky Password Manager
http://kaspersky.com/vpn-secure-connectionKaspersky VPN Secure Connectio...
http://kaspersky.com/safe-kidsKaspersky Safe Kids
http://kaspersky.com/qr-scannerKaspersky QR Scanner
http://kaspersky.com/battery-life-saverKaspersky Battery Life
http://kaspersky.com/downloads#toolsView More
http://kaspersky.com/renewal-center/homeRenew
http://kaspersky.com/downloadsDownloads
http://support.kaspersky.com/Support
http://kaspersky.com/resource-centerResource Center
http://kaspersky.com/blog/Blog
http://kaspersky.com/blog/category/business/Business
http://kaspersky.com/blog/category/news/News
http://kaspersky.com/blog/category/privacy/Privacy
http://kaspersky.com/blog/category/products/Products
http://kaspersky.com/blog/category/special-projects/Special Projects
http://kaspersky.com/blog/category/technology/Technology
http://kaspersky.com/blog/category/threats/Threats
http://kaspersky.com/blog/category/tips/Tips
https://www.kaspersky.com/.../transparency?ignoreredirects=true
http://kaspersky.com/small-business-securitySmall1-50 EmployeesExplore pro...
http://kaspersky.com/small-to-medium-business-securityMedium51-999 EmployeesExplore ...
http://kaspersky.com/enterprise-securityEnterprise1000+ employeesExplo...
http://kaspersky.com/partnersPartners
http://support.kaspersky.comSupport
https://www.kaspersky.com/.../transparency?ignoreredirects=true
http://kaspersky.com/home-security#pcPCExplore products
http://kaspersky.com/home-security#macMacExplore products
http://kaspersky.com/home-security#mobileMobileExplore products
http://kaspersky.com/home-security#allAll home products
http://kaspersky.com/renewal-center/homeRenew Home Licenses
http://kaspersky.com/renewal-center/vsbRenew Business Licenses
http://kaspersky.com/vpn-secure-connectionExplore Kaspersky VPN
http://kaspersky.com/acq/healthcare-free-protectionLearn More
http://kaspersky.com/transparency-centerLearn more
http://kaspersky.com/downloadsDownload for Mobile
http://kaspersky.com/futureLearn More
http://kaspersky.com/aboutAbout Us
http://kaspersky.com/top3www.kaspersky.com/top3
http://kaspersky.com/top3
http://kaspersky.com/awardswww.kaspersky.com/awards
https://www.kaspersky.com/...s-in-endpoint-protection-platforms
https://www.kaspersky.com/...on-for-the-second-consecutive-year
https://www.kaspersky.com/...epp-peerinsights-2019/31614/31614/
https://go.kaspersky.com/KL-forrester.html
http://kaspersky.com/about/awards
http://kaspersky.com/home-securityHome Products
http://kaspersky.com/antivirusKaspersky Anti-Virus
http://kaspersky.com/android-securityKaspersky Android Antivirus
http://kaspersky.com/internet-securityKaspersky Internet Security
http://kaspersky.com/total-securityKaspersky Total Security
http://kaspersky.com/security-cloudKaspersky Security Cloud
http://kaspersky.com/vpn-secure-connectionKaspersky VPN Secure Connectio...
http://kaspersky.com/free-cloud-antivirusKaspersky Security Cloud - Fre...
http://kaspersky.com/home-security#allAll Products
http://kaspersky.com/small-business-securitySmall Business Products
http://kaspersky.com/small...ess-security/small-office-securityKaspersky Small Office Securit...
http://kaspersky.com/small-to-medium-business-security/cloudKaspersky Endpoint Security Cl...
http://kaspersky.com/small-business-securityAll Products
http://kaspersky.com/small-to-medium-business-securityMedium Business Products
http://kaspersky.com/small-to-medium-business-security/cloudKaspersky Endpoint Security Cl...
http://kaspersky.com/small...-business-security/endpoint-selectKaspersky Endpoint Security fo...
http://kaspersky.com/small...usiness-security/endpoint-advancedKaspersky Endpoint Security fo...
http://kaspersky.com/small-to-medium-business-securityAll Products
http://kaspersky.com/enterprise-securityEnterprise Solutions
http://kaspersky.com/enter...se-security/cybersecurity-servicesCybersecurity Services
http://kaspersky.com/enter...threat-management-defense-solutionThreat Management and Defense
http://kaspersky.com/enterprise-security/endpointEndpoint Security
http://kaspersky.com/enterprise-security/cloud-securityHybrid Cloud Security
http://kaspersky.com/enterprise-securityAll Solutions
http://kaspersky.com/web-privacy-policyPrivacy Policy
http://kaspersky.com/anti-corruption-policyAnti-Corruption Policy
http://kaspersky.com/end-user-license-agreementLicence Agreement B2C
http://kaspersky.com/business/eulaLicence Agreement B2B
http://kaspersky.com/about/contactContact Us
...

External Links (link to pages on other websites) - 44
URL Anchor Text
https://app.appsflyer.com/....kms.free?pid=klsite&c=com_hp_linkGet it on Google Play
https://www.av-comparatives.org/tests/summary-report-2019/
https://www.icsalabs.com/product/kata
https://www.nsslabs.com/pr...he-rsa-conference-in-san-francisco
https://www.mrg-effitas.co...er-security-award-winners-2018-19/
https://www.pcmag.com/article2/0,2817,2460964,00.asp
https://www.av-test.org/en.../av-test-award-2019-for-kaspersky/
https://selabs.uk/download.../2019-selabs-annual-report-1-0.pdf
https://www.gartner.com/re...y-security-for-internet-gateway/v1
http://facebook.com/Kaspersky
http://twitter.com/Kaspersky
https://www.linkedin.com/company/kaspersky-lab
http://youtube.com/Kaspersky
https://instagram.com/kasperskylab
https://www.kaspersky.ca/?ignoreredirects=trueCanada
https://www.kaspersky.ma/Maroc
https://www.kaspersky.co.za/?ignoreredirects=trueSouth Africa
https://www.kaspersky.tn/Tunisia
https://www.kaspersky.be/?ignoreredirects=trueBelgique & Luxembourg
https://www.kaspersky.dk/?ignoreredirects=trueDanmark
https://www.kaspersky.de/?ignoreredirects=trueDeutschland & Schweiz
https://www.kaspersky.es/?ignoreredirects=trueEspaña
https://www.kaspersky.fr/?ignoreredirects=trueFrance
https://www.kaspersky.it/?ignoreredirects=trueItalia & Svizzera
https://www.kaspersky.nl/?ignoreredirects=trueNederland
https://www.kaspersky.no/?ignoreredirects=trueNorge
https://www.kaspersky.de/?ignoreredirects=trueÖsterreich
https://www.kaspersky.pt/?ignoreredirects=truePortugal
https://www.kaspersky.se/?ignoreredirects=trueSverige
https://www.kaspersky.fi/?ignoreredirects=trueSuomi
https://www.kaspersky.co.uk/?ignoreredirects=trueUnited Kingdom
https://www.kaspersky.cz/Česká republika
https://www.kaspersky.hu/Magyarország
https://www.kaspersky.pl/Polska
https://www.kaspersky.ro/România
https://www.kaspersky.rs/Srbija
https://www.kaspersky.gr/Ελλάδα (Greece)
https://www.kaspersky.bg/България (Bulgaria)
https://www.kaspersky.ru?ignoreredirects=trueРоссия и Белару́сь (Russia & B...
https://www.kaspersky.ua/Україна (Ukraine)
https://www.kaspersky.co.in/?ignoreredirects=trueIndia
https://www.kaspersky.co.th/ไทย (Thailand)
https://www.kaspersky.co.kr/한국 (Korea)
https://www.kaspersky.co.jp/日本語 (Japan)

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
27 9 18


18 images do not have Alt values.

Image URL - 27
URL ALT Text
http://kaspersky.com/conte...t/en-global/images/b2c/product-icon-security-cloud.pngSecurity Cloud
http://kaspersky.com/content/en-global/images/b2c/product-box-KTS.pngTotal Security
http://kaspersky.com/content/en-global/images/b2c/product-box-KISMD.pngInternet Security
http://kaspersky.com/content/en-global/images/b2c/product-box-KISMac.pngInternet Security
http://kaspersky.com/content/en-global/images/b2c/product-box-KISA.pngInternet Security
http://kaspersky.com/content/en-global/images/b2c/product-box-KAV.pngAnti-Virus
http://kaspersky.com/conte...sitory/smb/4300_gti_logo_vertical_fullcolor._brand.png
http://kaspersky.com/content/en-global/images/homepage/kaspersky-logo.svg
http://kaspersky.com/conte...sitory/smb/4300_gti_logo_vertical_fullcolor._brand.png
http://kaspersky.com/content/en-global/images/homepage/kaspersky-logo.svg
http://kaspersky.com/content/en-global/images/homepage/photo-1.pngProtect your mobile devices
http://kaspersky.com/content/en-global/images/homepage/photo-3.jpgProtect your mobile devices
http://kaspersky.com/content/en-global/images/homepage/photo-2.jpgProtect your mobile devices
http://kaspersky.com/content/en-global/images/homepage/icon-awards-top3.png
http://kaspersky.com/conte...n-global/images/awards/AV-Comp-award_toprated_2019.png
http://kaspersky.com/content/en-global/images/awards/ICSA-ATD.png
http://kaspersky.com/conte...global/images/awards/NSS-Kaspersky_Lab_AEP_2019_HP.png
http://kaspersky.com/content/en-global/images/awards/MRG-award_logo_201819.png
http://kaspersky.com/conte...l/images/homepage/icon-awards-pcmag-editors-choice.png
http://kaspersky.com/conte...rds/avtest_award_2019_best_protection_kaspersky_is.png
http://kaspersky.com/conte...ages/awards/SELabs-2019-BEST Consumer Anti-Malware.png
http://kaspersky.com/conte...artner-redesign/2017_Gartner_Customer_Choice_small.png
http://kaspersky.com/conte...artner-redesign/2018_Gartner_Customer_Choice_small.png
http://kaspersky.com/conte...wards/Gartner-Peer-Insights_Customers-Choice_small.png
http://kaspersky.com/conte...Insights-Customers-Choice-badge-color-2020-344x162.png
http://kaspersky.com/conte.../enterprise/awards/gartner-redesign/forrester-logo.png
http://kaspersky.com/conte...images/enterprise/awards/gartner-redesign/idc-logo.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 0 3


You have 3 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
14 10 24


Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type
http://kaspersky.com/polyfills-312f4e968a93a4afb3c4.js
http://kaspersky.com/gatsby-webpack-runtime-004a5d35bef7e296dceb.js
http://kaspersky.com/gatsby-styles-49f406b3a96aafeeb068.js
http://kaspersky.com/gatsby-2-8e08682d9c81076b507b.js
http://kaspersky.com/gatsby-app-aae268560cc78cf49cbf.js
http://kaspersky.com/gatsby-1-590e32ef56f826a9e6f6.js
http://kaspersky.com/gatsb...lates-page-template-static-jsx-c61e94eea4f739772602.js
http://kaspersky.com/gatsby-12-b1fbc52b9578a9b60bad.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://kaspersky.com/blog/Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
133
Excellent! You do have a lot of root domains (133) linked to your site kaspersky.com.

133
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,218
  Facebook Shares 2,876
  Facebook Comments 602
  Tweets 0
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://facebook.com/Kaspersky
Twitter Accounthttp://twitter.com/Kaspersky
Google+ PageNot Found


Trustworthiness
95

Excellent! the website has a good Trustworthiness Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site kaspersky.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,301th most visited website in the world.
2,007th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (6 - kaspersky.com, kaspersky.ru, kaspersky.es, kaspersky.com.tr, kaspersky.de, kas.pr) hosted on the same server as kaspersky.com (ip : 4.59.181.140).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 4.59.181.140) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 279 days old ( 1st registered on : 1997-10-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 84 days from today ( expires on : 2021-10-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
kaspersky.com ( 13 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-10-09 2012-07-18 2021-10-07
22 years, 279 days old 7 years, 361 days ago 1 year, 84 days from today
22 years, 279 days old


Domain Name Servers used by kaspersky.com
DNS Name IP Address
ns.macomnet.ru195.128.64.3
ns1.kasperskylabs.net4.53.58.211
ns2.kasperskylabs.net77.74.183.10
ns2.macomnet.ru212.5.66.14
ns3.kasperskylabs.net4.28.136.50


You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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