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hootsuite.com favicon Social Media Marketing & Management Dashboard - Hootsuite hootsuite.com

Excellent Practice30
Improvement Could be Made14
Critical Issues to Attend7
Sep 20, 2021 05:10 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   apps   courses   management   marketing   media   social   software  

Title
Social Media Marketing & Management Dashboard - Hootsuite

Words count: 6    Unique Words: 6    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Words count: 22    Length: 161 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Social Media Marketing & Management Dashboard - ... www.hootsuite.com/
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

apps  brand  build  business  campaigns  channels  compare  content  customers  dashboard  data  day  engagement  enterprise  features  free  global  hootsuite  industry  insights  integrations  leading  management  marketing  media  networks  organization  plans  platform  posts  report  resources  reviewer  rsquo  schedule  social  team  time  training  trends 

Top 20 Keywords
Total Terms Count: 1,340

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
social 64 4.78%
media 26 1.94%
hootsuite 25 1.87%
management 22 1.64%
marketing 17 1.27%
content 14 1.04%
team 14 1.04%
rsquo 13 0.97%
plans 11 0.82%
customers 11 0.82%
dashboard 9 0.67%
platform 9 0.67%
brand 8 0.60%
organization 8 0.60%
insights 8 0.60%
report 8 0.60%
apps 7 0.52%
compare 7 0.52%
posts 7 0.52%
networks 7 0.52%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
693093000061982

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(6)
Social Media Marketing & Management Dashboard - Hootsuite
Social is your superpower.
Social is your superpower.
Let’s team up on social.
Social is your superpower.
Cookie Policy

<H2>

(9)
Trusted by employees at 800+ of the Fortune 1000
See it first
Light up your channels
Align your stars
Connect social networks with all your apps so you never miss a beat
Master new skills in courses taught by social pros
Loved by 18+ millions of the world’s best social marketers
The unofficial member of your social team
Discover what’s possible when you get social

<H3>

(30)
Keep your customers happy.
Do more on social in less time
Grow your social following the right way
Find out what your customers really think
See what’s working. Do more of it
Collaborate together as a team
Insights
Streams
Brand Protection
Publishing
Content Library
Teams
Social Selling
Hootsuite Academy
Your vision, our scale
Your data, our ecosystem
Your strategy, our expertise
Loved by customers. Lauded by analysts.
G2 Crowd
Gartner
Adweek
Bring it all together with the leader in social media management.
Bring it all together with the leader in social media management.
Platform
Plans
Enterprise
Education
About
About

<H4>

(9)
Features
Additional Features
Networks / Integrations
Resources
Hootsuite Academy (Social Media Education)
The Global State of Digital in 2021 Report (April Update)
Social Trends 2021 Report
The Social Transformation Report
<H5>
(3)
<EM> (6)"I am saving so much time by being able to schedule my posts in one place for different social media platforms"
"It makes it easy to visualize when everything is scheduled to go out and where the gaps in content may be"
It makes it easy to visualize when everything is scheduled to go out and where the gaps in content may be
"I feel so connected with my audience since I have implemented this tool"
"You can see all the data for each post in one simple dashboard, which helps you create better content in the future"
"Having the ability to plan, schedule and collaborate on social media posts with your team can bring your team or company to the next level"
<STRONG> (19)Sales 1-888-350-5191
Marketing Coordinator
Agency in Marketing and Advertising
Business Development Manager
Marketing Manager
Administrative Assistant
MARKETING
FINANCIAL SERVICES
TRAVEL & HOSPITALITY
TECHNOLOGY
HIGHER EDUCATION
HEALTH CARE
NON-PROFIT
ARTS & CULTURE


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
27.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.24 seconds - 756.10 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
25.92 s 0.20 s 0.18 s 0.05 s 14.52 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
181 Kb (181,463 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
181 Kb (181,463 bytes) 10 Kb (10,309 bytes) 171 Kb (171,154 bytes) 6.02 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (a***************@2x.png) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.hootsuite.com/ and http://hootsuite.com are resolved to the same url :https://www.hootsuite.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://hootsuite.com/resources?tags%5B%5D=Case+Study
https://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN
http://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN
http://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN
http://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN
https://hootsuite.com/billing/create-account?plan=PROFESSIONAL_PLAN


You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://hootsuite.com/bill...ate-account?plan=PROFESSIONAL_PLAN
http://hootsuite.com/billi...ate-account?plan=PROFESSIONAL_PLAN
http://hootsuite.com/billi...ate-account?plan=PROFESSIONAL_PLAN
http://hootsuite.com/billi...ate-account?plan=PROFESSIONAL_PLAN
https://hootsuite.com/bill...ate-account?plan=PROFESSIONAL_PLAN


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
115 12 127


You have more than 100 links (127).

Internal Links (link to pages within this domain) - 115
URL Anchor Text
http://hootsuite.com/#mainSkip to Content
http://hootsuite.com/platformPlatform
http://hootsuite.com/platform/publishPublishShare and schedule enga...
http://hootsuite.com/platform/engageEngageAddress incoming message...
http://hootsuite.com/platform/monitorMonitorStay informed about mar...
http://hootsuite.com/platform/advertiseAdvertisePromote your organic ...
http://hootsuite.com/platform/analyzeAnalyzeMeasure your results ac...
http://hootsuite.com/products/adsAds
http://hootsuite.com/products/amplifyAmplify
http://hootsuite.com/products/impactImpact
http://hootsuite.com/products/insightsInsights
http://hootsuite.com/products/mobile-appsMobile Apps
http://hootsuite.com/products/sparkcentralSparkcentral
http://hootsuite.com/facebookFacebook
http://hootsuite.com/instagramInstagram
http://hootsuite.com/youtubeYouTube
http://hootsuite.com/linkedinLinkedIn
http://hootsuite.com/twitterTwitter
http://hootsuite.com/pinterestPinterest
http://hootsuite.com/products/social-network-integrationsAll Social Network Integration...
http://hootsuite.com/products/integrationsApps Directory & Partners
http://hootsuite.com/platformView all platform features
http://hootsuite.com/plansPlans
http://hootsuite.com/plans/enterpriseEnterprise
http://hootsuite.com/solutions/overviewSolutions
http://hootsuite.com/solutions/social-marketingSocial Marketing
http://hootsuite.com/solutions/social-sellingSocial Selling
http://hootsuite.com/solutions/social-customer-careCustomer Care
http://hootsuite.com/solutions/employee-advocacyEmployee Advocacy
http://hootsuite.com/enterprise/industriesIndustries
http://hootsuite.com/industries/financial-servicesFinancial Services
http://hootsuite.com/industries/governmentGovernment
http://hootsuite.com/industries/health-careHealth Care
http://hootsuite.com/industries/higher-educationHigher Education
http://hootsuite.com/industries/agenciesAgencies
http://hootsuite.com/customersSuccess StoriesSee how our cus...
http://hootsuite.com/training-servicesTraining and ServicesSet your ...
http://hootsuite.com/partnersPartnersDo more with social me...
http://hootsuite.com/plans/enterpriseExplore Hootsuite enterprise
http://hootsuite.com/resourcesResources
https://blog.hootsuite.comBlog
http://hootsuite.com/resourcesResources Library
http://hootsuite.com/webinarsWebinars
http://hootsuite.com/research/social-trendsSocial Media Trends
http://hootsuite.com/resources?tags%5B%5D=Case+StudyCase Studies
http://hootsuite.com/helpHelp Center
http://hootsuite.com/education/coursesCourses
http://hootsuite.com/education/certificationsCertifications
http://hootsuite.com/resourcesView all resources
https://hootsuite.com/loginLog In
https://hootsuite.com/bill...ate-account?plan=PROFESSIONAL_PLANSign Up
http://hootsuite.com/billi...ate-account?plan=PROFESSIONAL_PLANStart Your Free 30-Day Trial
https://hootsuite.com/plansCompare Plans
https://hootsuite.com/plansCompare Plans
http://hootsuite.com/billi...ate-account?plan=PROFESSIONAL_PLANStart Your Free 30-Day Trial
https://hootsuite.com/plansCompare Plans
http://hootsuite.com/billi...ate-account?plan=PROFESSIONAL_PLANStart Your Free 30-Day Trial
https://hootsuite.com/plansCompare Plans
https://education.hootsuite.com/Learn More
https://hootsuite.com/resources/digital-trends-q2-update
https://hootsuite.com/resources/digital-trends-q2-updateGet the Report
https://hootsuite.com/research/social-trends
https://hootsuite.com/research/social-trendsGet the Report
https://hootsuite.com/resources/social-transformation-report
https://hootsuite.com/resources/social-transformation-reportGet the Report
https://hootsuite.com/resources/amway-case-studyLearn more
https://hootsuite.com/resources/six-group-case-studyLearn more
https://hootsuite.com/reso...-worlds-largest-hotel-group-giantsLearn more
https://hootsuite.com/resources/nokia-case-studyLearn more
https://hootsuite.com/reso...lobal-community-of-brand-advocatesLearn more
https://hootsuite.com/resources/spectrum-health-case-studyLearn more
https://hootsuite.com/reso...ness-of-crimes-against-journalistsLearn more
https://hootsuite.com/reso...ritish-museum-increased-engagementLearn more
https://hootsuite.com/customersMore Success Stories
https://hootsuite.com/bill...ate-account?plan=PROFESSIONAL_PLANStart Your Free 30-Day Trial
https://hootsuite.com/plansCompare Plans
http://hootsuite.com/platformFeatures
http://hootsuite.com/products/social-network-integrationsIntegrations
https://apps.hootsuite.comApp Directory
http://hootsuite.com/whats-newWhat's New
http://hootsuite.com/plans/freeFree
http://hootsuite.com/plans/professionalProfessional
http://hootsuite.com/plans/teamTeam
http://hootsuite.com/plans/businessBusiness
http://hootsuite.com/plans/enterpriseEnterprise
http://hootsuite.com/plansCompare Plans
http://hootsuite.com/solutions/overviewSolutions
http://hootsuite.com/enterprise/industriesIndustries
https://education.hootsuite.comAcademy
http://hootsuite.com/resourcesResources
https://blog.hootsuite.comBlog
http://hootsuite.com/webinarsWebinars
http://hootsuite.com/eventsEvents
http://hootsuite.com/aboutAbout Us
http://hootsuite.com/about/contact-usContact Us
http://hootsuite.com/helpHelp
https://careers.hootsuite.com/global/enCareers
http://hootsuite.com/about/leadershipLeadership
http://hootsuite.com/newsroomNewsroom
http://hootsuite.com/aboutAbout Us
...

External Links (link to pages on other websites) - 12
URL Anchor Text
https://www.g2.com/product...e/reviews/hootsuite-review-4304780G2 Reviewer
https://www.g2.com/product...e/reviews/hootsuite-review-4461257G2 Reviewer
https://www.g2.com/product...e/reviews/hootsuite-review-4461144G2 Reviewer
https://www.g2.com/product...e/reviews/hootsuite-review-4436837G2 Reviewer
https://www.g2.com/product...e/reviews/hootsuite-review-3544325G2 Reviewer
https://twitter.com/hootsuiteFind Hootsuite on Twitter
https://www.facebook.com/hootsuiteFind Hootsuite on Facebook
https://www.linkedin.com/company/hootsuiteFind Hootsuite on LinkedIn
https://www.youtube.com/user/hootsuiteFind Hootsuite on Youtube
https://www.instagram.com/hootsuite/Find Hootsuite on Instagram
https://bnc.lt/79wh/x8ANDNlTE0Get Hootsuite for iOS on the A...
https://bnc.lt/79wh/NERDTRNTE0Get Hootsuite for Android on t...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
25 21 4


4 images do not have Alt values.

Image URL - 25
URL ALT Text
http://hootsuite.com/uploa...atured/_500x650_fit_center-center/connected-social.svg
http://hootsuite.com/uploa...atured/_500x650_fit_center-center/connected-social.svg
http://hootsuite.com/uploa...atured/_500x650_fit_center-center/connected-social.svg
http://hootsuite.com/uploa...x650_fit_center-center/homepage-hero_210910_150402.png
http://hootsuite.com/uploa...t/components/logos/melia-hotels-logo_200123_200311.svgMelia Hotels Logo logo
http://hootsuite.com/uploa.../craft/components/logos/marketo-logo_200123_200312.svgMarketo Logo logo
http://hootsuite.com/uploads/images/craft/components/logos/sxsw-hp-logo.svgSxsw Hp Logo logo
http://hootsuite.com/uploads/images/craft/components/logos/Marketo_Logo.pngMarketo Logo logo
http://hootsuite.com/uploa...images/craft/components/logos/GeneralElectric_Logo.pngGeneral Electric Logo logo
http://hootsuite.com/uploads/images/craft/components/logos/SXSW_Logo.pngSxsw Logo logo
http://hootsuite.com/uploa...aft/components/logos/MeliaHotelsInternational_Logo.pngMelia Hotels International Log...
http://hootsuite.com/uploads/images/stock/new-value-1.svgYour vision our scale photo
http://hootsuite.com/uploads/images/stock/new-value-2.svgYour data our ecosystem photo
http://hootsuite.com/uploads/images/stock/new-value-3.svgYour strategy our expertise ph...
http://hootsuite.com/uploads/images/stock/block-amway.svgAmway logo
http://hootsuite.com/uploads/images/stock/block-six.svgSIX logo
http://hootsuite.com/uploads/images/stock/block-melia-hotels.svgMelia logo
http://hootsuite.com/uploads/images/stock/block-nokia.svgNokia logo
http://hootsuite.com/uploads/images/stock/block-georgia-state-university.svgGeorgia State University logo
http://hootsuite.com/uploads/images/stock/block-spectrum-health.svgSpectrum Health logo
http://hootsuite.com/uploads/images/stock/block-unesco.svgUnesco logo
http://hootsuite.com/uploads/images/stock/block-the-british-museum.svgBritish Museum logo
http://hootsuite.com/uploads/images/stock/medal1.pngG2 Crowd Badge
http://hootsuite.com/uploads/images/craft/components/gartner-award@2x.pngGartner Badge
http://hootsuite.com/uploads/images/craft/components/adweek-best-of-tech@2x.pngAdWeek Award Badge


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://fonts.googleapis.c...s?family=Source+Sans+Pro:400,400i,700,900&display=swapstylesheet
http://hootsuite.com/dist/...c8e01607dfbf5cfbb0271d57c88d34747cb9f5b.1631733483.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
11 4 15


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
text/javascript
http://hootsuite.com/dist/...e04065d911fc83cf20398b0323363d4b64e84b57.1631733483.js
http://hootsuite.com/dist/...079341de8de7bbede2da84d49e59ad24fa813802.1631733483.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://blog.hootsuite.comBlog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
262
Excellent! You do have a lot of root domains (262) linked to your site hootsuite.com.

262
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 7,305
  Facebook Shares 27,046
  Facebook Comments 1,277
  Tweets 349,511
  LinkedIn 17,642

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/hootsuite
Twitter Accounthttps://twitter.com/hootsuite
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hootsuite.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
326th most visited website in the world.
221th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - posti.fi, hoehlenstein.at, hotelnazionale.it) hosted on the same server as hootsuite.com (ip : 65.8.20.60).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 65.8.20.60) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
12 years, 242 days old ( 1st registered on : 2009-01-21 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 297 days from today ( expires on : 2023-07-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
hootsuite.com ( 13 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2009-01-21 2018-07-13 2023-07-15
12 years, 242 days old 3 years, 69 days ago 1 year, 297 days from today
12 years, 242 days old


Domain Name Servers used by hootsuite.com
DNS Name IP Address
ns-1154.awsdns-16.org205.251.196.130
ns-1546.awsdns-01.co.uk205.251.198.10
ns-492.awsdns-61.com205.251.193.236
ns-877.awsdns-45.net205.251.195.109


You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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