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hallmark.com favicon hallmark.com

Excellent Practice30
Improvement Could be Made12
Critical Issues to Attend9
Oct 1, 2020 12:59 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     55
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

comics   gifts   jewelry   kids   museum   recipes   shoes   shop  

Title
Hallmark Greeting Cards, Gifts, Ornaments, Home Decor & Gift Wrap | Hallmark

Words count: 10    Unique Words: 9    Length: 76 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Hallmark 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop Hallmark for the biggest selection of greeting cards, Christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, weddings and more. Free shipping on $50+ orders!

Words count: 29    Length: 199 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Hallmark Greeting Cards, Gifts, Ornaments, Home Decor & ... www.hallmark.com/
Shop Hallmark for the biggest selection of greeting cards, Christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

anniversary  appreciation  baby  birthday  book  cards  category  christmas  collection  crown  day  decor  disney  free  gift  graduation  greeting  hallmark  halloween  holidays  ideas  inspiration  join  keepsake  kitchen  life  mouse  movies  occasions  offers  ornaments  product  rewards  shipping  shop  sign  sympathy  view  wedding  wrap 

Top 20 Keywords
Total Terms Count: 1,282

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
gift 35 2.73%
hallmark 31 2.42%
cards 27 2.11%
ornaments 22 1.72%
keepsake 14 1.09%
day 14 1.09%
occasions 13 1.01%
decor 13 1.01%
shop 12 0.94%
holidays 11 0.86%
ideas 11 0.86%
wrap 10 0.78%
inspiration 10 0.78%
baby 9 0.70%
halloween 9 0.70%
sign 9 0.70%
wedding 8 0.62%
rewards 8 0.62%
free 8 0.62%
crown 8 0.62%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
01400000000014

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(14)
Stay close at heart
Halloween tricks and treats for all
Decor and more
Peanuts® fall fun
Halloween cards
A time for change
Ideas & Inspiration Growing up grateful
Ideas & Inspiration Personalize a card with tuck-in gifts
Ornament Debut starts Saturday!
Keepsake Ornaments Deck the halls with Halloween
Featured categories
Get free standard shipping for a limited time when you join Crown Rewards, plus points on purchases & special offers.
Already a Crown Rewards member? Now it’s easier to show you care.
Buy online, get it today. Get free, same-day pickup on eligible items.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
11.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://hallmark.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.33 seconds - 861.84 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
40.63 s 0.32 s 0.28 s 0.08 s 22.75 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
284 Kb (284,407 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
284 Kb (284,407 bytes) 10 Kb (9,733 bytes) 275 Kb (274,674 bytes) 3.54 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.hallmark.com/ and http://hallmark.com are resolved to the same url :https://www.hallmark.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.hallmark.com?glbnav=hallmarkcom
https://stores.hallmark.com/search?q=46410
https://my.hallmark.com/#...rown Rewards&navLocation=Page Top&navMenu=Courtesy Menu
https://account.hallmark....nin?cr=true&ssoURL=https%3A%2F%2Fwww.hallmark.com%2Fsso
https://account.hallmark....nup?cr=true&ssoURL=https%3A%2F%2Fwww.hallmark.com%2Fsso
https://www.hallmark.com/...ientGroup&prefv1=Brother%7CBrother-In-Law&navTo=Brother
https://www.hallmark.com/...prefn1=recipientGroup&prefv1=Daughter%7CDaughter-in-Law
https://www.hallmark.com/...ds/all-cards/?prefn1=recipientGroup&prefv1=Dad%7CFather
https://www.hallmark.com/cards/all-cards/?prefn1=recipientGroup&prefv1=Friend
https://www.hallmark.com/...oup&prefv1=Goddaughter%7CGodfather%7CGodmother%7CGodson
https://www.hallmark.com/...rds/all-cards/?prefn1=recipientGroup&prefv1=Grandmother
https://www.hallmark.com/...rds/all-cards/?prefn1=recipientGroup&prefv1=Grandfather
https://www.hallmark.com/cards/all-cards/?prefn1=recipientGroup&prefv1=Husband
https://www.hallmark.com/cards/all-cards/?prefn1=recipientGroup&prefv1=Child
https://www.hallmark.com/...ntGroup&prefv1=Mother%7CMom%7CMom-to-Be%7CMother-In-Law
https://www.hallmark.com/cards/all-cards/?prefn1=recipientGroup&prefv1=Partner
https://www.hallmark.com/...cards/?prefn1=recipientGroup&prefv1=Romantic%20Interest
https://www.hallmark.com/...ds/?prefn1=recipientGroup&prefv1=Sister%7CSister-In-Law
https://www.hallmark.com/...ll-cards/?prefn1=recipientGroup&prefv1=Son%7CSon-In-Law
https://www.hallmark.com/cards/all-cards/?prefn1=recipientGroup&prefv1=Wife
https://www.hallmark.com/...fn0=collections&prefv0=itty+bittys+Cards&srule=featured
https://www.hallmark.com/...efn0=classificationCategory&prefv0=Cards&srule=featured
https://www.hallmark.com/...op-mahogany/?prefn1=classificationCategory&prefv1=Cards
https://www.hallmark.com/...p-signature/?prefn1=classificationCategory&prefv1=Cards
https://www.hallmark.com/shop-vida/?prefn1=classificationCategory&prefv1=Cards
https://www.hallmark.com/...era-bradley/?icid=nav_nav_brws_ed_vera_bradley_backpack
https://www.hallmark.com/...s/?prefn0=characters&prefv0=The+Avengers&srule=featured
https://www.hallmark.com/...refn0=recipient&prefv0=For+Baby&srule=featured#products
https://www.hallmark.com/...nts/?prefn0=collections&prefv0=Signature&srule=featured
https://www.hallmark.com/...nts/ornament-debut/?icid=nav_nav_ep_kpsk_ornament_debut
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Angels#products
https://www.hallmark.com/...aments/?prefn0=theme&prefv0=Animals+%26+Nature#products
https://www.hallmark.com/...rnaments/?prefn0=theme&prefv0=Baby+%26+Toddler#products
https://www.hallmark.com/...ents/?prefn0=theme&prefv0=Buildings+%26+Houses#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=City+%26+State#products
https://www.hallmark.com/...osed+Reindeer%7CThe+Year+Without+a+Santa+Claus#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Eat+%26+Drink#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Family#products
https://www.hallmark.com/...nts/?prefn0=theme&prefv0=Hobbies+%26+Interests#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Literary#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Milestones#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Movies+%26+TV#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Mystical#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Occupations#products
https://www.hallmark.com/ornaments/?prefn0=theme&prefv0=Pets#products
https://www.hallmark.com/ornaments/?&prefn0=theme&prefv0=Pop+Culture#products
https://www.hallmark.com/ornaments/?&prefn0=theme&prefv0=Religious#products
https://www.hallmark.com/ornaments/?&prefn0=theme&prefv0=Santa+Claus#products
https://www.hallmark.com/ornaments/?&prefn0=theme&prefv0=Sci-Fi#products
https://www.hallmark.com/ornaments/?&prefn0=theme&prefv0=Snowmen#products
https://www.hallmark.com/...ts/?&prefn0=theme&prefv0=Sports+%26+Activities#products
https://www.hallmark.com/ornaments/?&prefn0=theme&prefv0=Superheroes#products
https://www.hallmark.com/...rnaments/?&prefn0=theme&prefv0=Toys+%26+Gaming#products
https://www.hallmark.com/ornaments/?&prefn0=theme&prefv0=Transportation#products
https://www.hallmark.com/...l-dream-book/?icid=nav_nav_brws_kpsk_digital_dream_book
https://www.hallmark.com/...ts/?prefn0=artistName&prefv0=Allie+Jachimowicz#products
https://www.hallmark.com/...s/?prefn0=artistName&prefv0=Anita+Marra+Rogers#products
https://www.hallmark.com/...aments/?prefn0=artistName&prefv0=Debra+Nielsen#products
https://www.hallmark.com/...naments/?prefn0=artistName&prefv0=Don+Palmiter#products
https://www.hallmark.com/...ments/?prefn0=artistName&prefv0=Edythe+Kegrize#products
https://www.hallmark.com/...rnaments/?prefn0=artistName&prefv0=Jake+Angell#products
https://www.hallmark.com/ornaments/?prefn0=artistName&prefv0=Jim+Kemme#products
https://www.hallmark.com/...ents/?prefn0=artistName&prefv0=Joanne+Eschrich#products
https://www.hallmark.com/...ents/?prefn0=artistName&prefv0=Katrina+Bricker#products
https://www.hallmark.com/ornaments/?prefn0=artistName&prefv0=Ken+Crow#products
https://www.hallmark.com/...ts/?prefn0=artistName&prefv0=Kristina+Gaughran#products
https://www.hallmark.com/...rnaments/?prefn0=artistName&prefv0=Lynn+Norton#products
https://www.hallmark.com/...naments/?prefn0=artistName&prefv0=Matt+Johnson#products
https://www.hallmark.com/...ments/?prefn0=artistName&prefv0=Nello+Williams#products
https://www.hallmark.com/ornaments/?prefn0=artistName&prefv0=Nina+Aube#products
https://www.hallmark.com/...ments/?prefn0=artistName&prefv0=Orville+Wilson#products
https://www.hallmark.com/...nts/?prefn0=artistName&prefv0=Patricia+Andrews#products
https://www.hallmark.com/...aments/?prefn0=artistName&prefv0=Rich+LaPierre#products
https://www.hallmark.com/...rnaments/?prefn0=artistName&prefv0=Robert+Chad#products
https://www.hallmark.com/...ents/?prefn0=artistName&prefv0=Robert+Hurlburt#products
https://www.hallmark.com/...aments/?prefn0=artistName&prefv0=Rodney+Gentry#products
https://www.hallmark.com/...ents/?prefn0=artistName&prefv0=Ruth+Donikowski#products
https://www.hallmark.com/...aments/?prefn0=artistName&prefv0=Sharon+Visker#products
https://www.hallmark.com/...naments/?prefn0=artistName&prefv0=Tammy+Haddix#products
https://www.hallmark.com/...aments/?prefn0=artistName&prefv0=Terri+Steiger#products
https://www.hallmark.com/...ents/?prefn0=artistName&prefv0=Tim+Bodendistel#products
https://www.hallmark.com/ornaments/?prefn0=artistName&prefv0=Tom+Best#products
https://www.hallmark.com/...naments/?prefn0=artistName&prefv0=Tracy+Larsen#products
https://www.hallmark.com/...l-dream-book/?icid=nav_nav_brws_kpsk_digital_dream_book
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Accessories
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Add+Photo(s)
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Lights+Up
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Magic
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Personalize
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Plays+Song%2FSound
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Premium
https://www.hallmark.com/ornaments/?prefn0=feature&prefv0=Storytellers
https://www.hallmark.com/...rnaments/?prefn0=feature&prefv0=Tabletop+%26+Tree+Decor
https://www.hallmark.com/...naments/?prefn0=feature&prefv0=Uses+Keepsake+Power+Cord
https://www.hallmark.com/...l-dream-book/?icid=nav_nav_brws_kpsk_digital_dream_book
https://www.hallmark.com/...bout-keepsake-ornaments/?icid=nav_ps_brws_kpsk_about_ko
https://www.hallmark.com/...ft-wrap/?prefn0=occasion&prefv0=New+Baby&srule=featured
https://www.hallmark.com/...wrap/?prefn0=occasion&prefv0=Wedding&srule=best-sellers
http://hallmark.com/cards/?icid=shp_mf_brws_ed_all_cards_1
http://hallmark.com/cards/?icid=shp_mf_brws_ed_all_cards_2
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.hallmark.com/...v_nav_brws_ed_vera_bradley_backpack
https://www.hallmark.com/...icid=nav_nav_ep_kpsk_ornament_debut
https://www.hallmark.com/...av_nav_brws_kpsk_digital_dream_book
https://www.hallmark.com/...av_nav_brws_kpsk_digital_dream_book
https://www.hallmark.com/...av_nav_brws_kpsk_digital_dream_book
https://www.hallmark.com/...nts/?icid=nav_ps_brws_kpsk_about_ko
http://hallmark.com/cards/?icid=shp_mf_brws_ed_all_cards_1
http://hallmark.com/cards/?icid=shp_mf_brws_ed_all_cards_2
http://hallmark.com/miss-...?icid=shp_mf_brws_ed_miss_you_cards
http://hallmark.com/shop-...ws_ed_positive_vibes_cards#products
http://hallmark.com/birth...?icid=shp_mf_brws_ed_birthday_cards
http://hallmark.com/anniv...ds/?icid=shp_mf_brws_ed_anniv_cards
http://hallmark.com/sympa...?icid=shp_mf_brws_ed_sympathy_cards
http://hallmark.com/weddi.../?icid=shp_mf_brws_ed_wedding_cards
http://hallmark.com/new-b...rds/?icid=shp_mf_brws_ed_baby_cards
http://hallmark.com/hallo...=shp_bp_brws_hallo_halloween_techno
http://hallmark.com/hallo...shp_bp_brws_hallo_halloween_peanuts
http://hallmark.com/hallo...d=shp_bp_brws_hallo_halloween_cards
http://hallmark.com/fall-...shp_bp_brws_fall_fall_kitchen_decor
https://ideas.hallmark.co...as_ed_teaching_kids_about_gratitude
https://ideas.hallmark.co...=shp_bp_ideas_ed_personalize_a_card
http://hallmark.com/keeps...ebut/?icid=shp_bp_ep_kpsk_od_teaser
http://hallmark.com/ornam..._bp_brws_kpsk_nightmare_before_xmas
http://hallmark.com/ornam..._bp_brws_kpsk_nightmare_before_xmas
http://hallmark.com/gifts..._homedecor_jimshore_072020#products
http://hallmark.com/ornam...fcat=shp_ornaments_halloween_081920
http://hallmark.com/card-...cks/?fcat=shp_cards_cardpack_072020
http://hallmark.com/gifts...games/?fcat=shp_games_puzzle_081920
http://hallmark.com/quara...at=shp_quarantine_quarantine_090420
http://hallmark.com/gift-...t=shp_giftwrap_fall_081920#products
https://account.hallmark....d=pd_bp_other_fs_2020_free_shipping
https://account.hallmark....d=pd_bp_other_fs_2020_free_shipping
https://www.hallmark.com/...?src=EDBOPIS&icid=pd_bp_other_bopis
https://careers.hallmark.com/?utm_source=careersite


You have 34 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
454 20 474


Too many links (474), it may be considered as spam!

Internal Links (link to pages within this domain) - 454
URL Anchor Text
https://www.hallmark.com?glbnav=hallmarkcomHallmark Hallmark
https://www.hallmark.comHallmark Hallmark
https://www.hallmark.comHallmarkHome
https://my.hallmark.com/#/cr/rewardsCrown Rewards
http://hallmark.com/#Sign in
https://stores.hallmark.com/search?q=46410
https://www.hallmark.com/offers/Offers
http://hallmark.com/#Menu
https://www.hallmark.com/shopping-cart/View your shopping cart, you c...
http://hallmark.com/#Occasions
http://hallmark.com/#Cards
http://hallmark.com/#Gifts
http://hallmark.com/#Home Decor
http://hallmark.com/#Ornaments
http://hallmark.com/#Gift Wrap
http://hallmark.com/#Ideas & Inspiration
https://my.hallmark.com/#...tion=Page Top&navMenu=Courtesy MenuCrown Rewards
https://www.hallmark.com/offers/Offers
https://account.hallmark.com/#/signinSign in
https://account.hallmark.com/#/signupCreate an account
https://my.hallmark.com/#/profile/Profile
https://my.hallmark.com/#/communicationsCommunication Preferences
https://my.hallmark.com/#/shippingShipping Addresses
https://www.hallmark.com/payment-preferences/Payment Methods
https://www.hallmark.com/order-historyOrders
https://www.hallmark.com/wish-listMy Lists
https://my.hallmark.com/#/koc/membershipsKeepsake Ornament Club
https://my.hallmark.com/#/cr/rewardsCrown Rewards
https://www.hallmark.com/crown-rewards/How it works
https://account.hallmark....ttps%3A%2F%2Fwww.hallmark.com%2FssoSign in
https://account.hallmark....ttps%3A%2F%2Fwww.hallmark.com%2FssoNot a member? Join now
https://account.hallmark.com/#/cronlineaccessJoined in store? Start here
https://www.hallmark.com/occasions/View All Occasions
https://www.hallmark.com/anniversary/Anniversary
https://www.hallmark.com/baptism-and-christening/Baptism and Christening
https://www.hallmark.com/new-baby/Baby
https://www.hallmark.com/bar-mitzvah-bat-mitzvah/Bar/Bat Mitzvah
https://www.hallmark.com/birthday/Birthday
https://www.hallmark.com/confirmation/Confirmation
https://www.hallmark.com/congratulations/Congratulations
https://www.hallmark.com/encouragement/Encouragement
https://www.hallmark.com/first-communion/First Communion
https://www.hallmark.com/get-well/Get Well
https://www.hallmark.com/graduation/Graduation
https://www.hallmark.com/retirement/Retirement
https://www.hallmark.com/sympathy/Sympathy
https://www.hallmark.com/teacher-appreciation/Teacher Appreciation
https://www.hallmark.com/thank-you/Thank You
https://www.hallmark.com/wedding/Wedding
https://www.hallmark.com/clergy-appreciation/Clergy Appreciation (10/11)
https://www.hallmark.com/national-boss-day/Boss's Day (10/16)
https://www.hallmark.com/sweetest-day/Sweetest Day (10/17)
https://www.hallmark.com/halloween/Halloween (10/31)
https://www.hallmark.com/veterans-day/Veterans Day (11/11)
https://www.hallmark.com/diwali/Diwali (11/14)
https://www.hallmark.com/thanksgiving/Thanksgiving (11/26)
https://www.hallmark.com/cards/View All Cards
https://www.hallmark.com/...eciation/clergy-appreciation-cards/Clergy Appreciation (10/11)
https://www.hallmark.com/...l-boss-day/national-boss-day-cards/Boss's Day (10/16)
https://www.hallmark.com/sweetest-day/sweetest-day-cards/Sweetest Day (10/17)
https://www.hallmark.com/halloween/halloween-cards/Halloween (10/31)
https://www.hallmark.com/veterans-day/veterans-day-cards/Veterans Day (11/11)
https://www.hallmark.com/diwali/diwali-cards/Diwali (11/14)
https://www.hallmark.com/thanksgiving/thanksgiving-cards/Thanksgiving (11/26)
https://www.hallmark.com/anniversary/anniversary-cards/Anniversary
https://www.hallmark.com/new-baby/new-baby-cards/Baby
https://www.hallmark.com/...ning/baptism-and-christening-cards/Baptism and Christening
https://www.hallmark.com/...zvah/bar-mitzvah-bat-mitzvah-cards/Bar/Bat Mitzvah
https://www.hallmark.com/birthday/birthday-cards/Birthday
https://www.hallmark.com/confirmation/confirmation-cards/Confirmation
https://www.hallmark.com/...gratulations/congratulations-cards/Congratulations
https://www.hallmark.com/...st-communion/first-communion-cards/First Communion
https://www.hallmark.com/friendship/friendship-cards/Friendship
https://www.hallmark.com/get-well/get-well-cards/Get Well
https://www.hallmark.com/graduation/graduation-cards/Graduation
https://www.hallmark.com/shop-just-because/Just Because
https://www.hallmark.com/love/love-cards/Love
https://www.hallmark.com/...iation/military-appreciation-cards/Military Appreciation
https://www.hallmark.com/retirement/retirement-cards/Retirement
https://www.hallmark.com/sympathy/sympathy-cards/Sympathy
https://www.hallmark.com/...ciation/teacher-appreciation-cards/Teacher Appreciation
https://www.hallmark.com/thank-you/thank-you-cards/Thank You
https://www.hallmark.com/...nking-of-you/thinking-of-you-cards/Thinking of You
https://www.hallmark.com/wedding/wedding-cards/Wedding
https://www.hallmark.com/...ther%7CBrother-In-Law&navTo=BrotherBrother
https://www.hallmark.com/...p&prefv1=Daughter%7CDaughter-in-LawDaughter
https://www.hallmark.com/...=recipientGroup&prefv1=Dad%7CFatherFather
https://www.hallmark.com/...prefn1=recipientGroup&prefv1=FriendFriend
https://www.hallmark.com/...er%7CGodfather%7CGodmother%7CGodsonGodfamily
https://www.hallmark.com/...1=recipientGroup&prefv1=GrandmotherGrandma
https://www.hallmark.com/...1=recipientGroup&prefv1=GrandfatherGrandpa
https://www.hallmark.com/...refn1=recipientGroup&prefv1=HusbandHusband
https://www.hallmark.com/...?prefn1=recipientGroup&prefv1=ChildKids
https://www.hallmark.com/...r%7CMom%7CMom-to-Be%7CMother-In-LawMother
https://www.hallmark.com/...refn1=recipientGroup&prefv1=PartnerPartner
https://www.hallmark.com/...entGroup&prefv1=Romantic%20InterestRomantic Interest
https://www.hallmark.com/...Group&prefv1=Sister%7CSister-In-LawSister
https://www.hallmark.com/...ipientGroup&prefv1=Son%7CSon-In-LawSon
https://www.hallmark.com/.../?prefn1=recipientGroup&prefv1=WifeWife
https://www.hallmark.com/cards/all-cards/100-fold/100 fold
...

External Links (link to pages on other websites) - 20
URL Anchor Text
https://www.hallmarkecards.com/?glbnav=eCardsHallmark eCards Hallmark Ecard...
https://shop.hallmarkbusinessconnections.com/?glbnav=hbcHallmark Business Connections ...
https://www.hallmarkchannel.com/?glbnav=hallmarkchannelHallmark Channel Hallmark Chan...
https://www.hallmarkmovie...mysteries.com?glbnav=hallmarkmoviesHallmark Movies and Mysteries ...
https://www.hmnow.com/?glbnav=hmnowHallmark Movies Now Hallmark M...
https://www.hallmarkdrama.com/?glbnav=hallmarkdramaHallmark Drama
http://thinkmakeshareblog.com/.\30 71f0093-b8f4-41d9-80ae-b4...
https://www.hallmarkecards.com?dte=1Hallmark eCards
http://www.hallmarkchannel.comHallmark Channel
https://www.hmnow.com/Hallmark Movies Now
http://shop.hallmarkbusinessconnections.comHallmark Business Connections
http://www.hallmarkchannel.com/hallmark-hall-of-fameHallmark Hall of Fame
https://www.amazon.com/st...D32FECA-9AFB-4F53-A341-120F65B35AB6Hallmark Flowers
https://fs26.formsite.com...rise/HallmarkTalentCloud/index.htmlFreelance
https://hmk.insitecareers.comTemporary Jobs
http://www.facebook.com/HallmarkFollow us on Facebook
http://twitter.com/HallmarkFollow us on Twitter
http://www.pinterest.com/hallmark/Follow us on Pinterest
http://instagram.com/hallmarkFollow us on Instagram
http://www.youtube.com/user/hallmarkcardsWatch us on YouTube

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
0 0 0


Alt values are missing for all the images (0), it will be hard for search engines to include your site for image searches!



search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://fonts.googleapis....Arimo:400,400i,700|Source+Serif+Pro:400,700|Norican:400stylesheet
https://cdnjs.cloudflare....m/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
39 16 55


Too many (16) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 16
Script URL Type
http://hallmark.com/on/de...arkUS-Site/-/default/v1601572764847/js/lazysizes.min.js
text/javascript
text/javascript
https://www.hallmark.com/...601572764847/lib/jquery/validate/jquery.validate.min.jstext/javascript
text/javascript
https://www.hallmark.com/...2764847/lib/jquery/transform2d+ba-hashchange+numeric.jstext/javascript
https://www.hallmark.com/...-HallmarkUS-Site/-/default/v1601572764847/js/app.min.js
text/javascript
text/javascript
https://www.hallmark.com/...lt/v1601572764847/lib/jquery/validate/jquery.numeric.jstext/javascript
text/javascript
text/javascript
http://hallmark.com/on/de...t/v1601572764847/internal/jscript/dwanalytics-20.5.1.jstext/javascript
http://hallmark.com/on/de.../-/default/v1601572764847/internal/jscript/dwac-20.3.jstext/javascript
https://cdn.cquotient.com/js/v2/gretel.min.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://thinkmakeshareblog.com/.\30 71f0093-b8f4-41d9-80ae-b4...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
65
Excellent! You do have a lot of root domains (65) linked to your site hallmark.com.

65
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,441
  Facebook Shares 2,064
  Facebook Comments 772
  Tweets 143
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttp://www.facebook.com/Hallmark
Twitter Accounthttp://twitter.com/Hallmark
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hallmark.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
23,802th most visited website in the world.
6,386th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain hallmark.com is the only one hosted on the server (ip : 13.32.204.79).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.32.204.79) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 38 days old ( 1st registered on : 1994-09-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 324 days from today ( expires on : 2021-09-11 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
hallmark.com ( 12 characters )

Domain Registrar : PSI-USA, Inc. dba Domain Robot

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-09-13 2019-07-22 2021-09-11
26 years, 38 days old 1 year, 92 days ago 0 years, 324 days from today
26 years, 38 days old


Domain Name Servers used by hallmark.com
DNS Name IP Address
auth00.ns.uu.net198.6.1.65
auth100.ns.uu.net198.6.1.202
ns1.hallmark.com162.94.24.24
ns2.hallmark.com162.94.24.48


Domain is going to expire in less than a year time (0 years, 324 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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