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heartland.org favicon Home | Heartland Institute heartland.org

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend9
Sep 20, 2021 05:03 AM

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Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Configure the server so that your site with or without 'www' (http://www.heartland.org, http://heartland.org) are resolved to the same URL.
  • Implement HTTP compression for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

archive   art   institute   multimedia   museum   science   television   video  

Title
Home | Heartland Institute

Words count: 3    Unique Words: 3    Length: 26 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home | Heartland Institute www.heartland.org/

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

benefit  benson  change  climate  commentary  covid  daily  dinner  economy  energy  events  gas  global  government  heartland  heartlanddailynews  highlights  https  iccc  immigration  industries  informing  institute  media  news  newsletters  oil  policy  public  read  real  rsquo  september  socialism  study  taxes  videos  view  weekly  youtube 

Top 20 Keywords
Total Terms Count: 766

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
heartland 16 2.09%
climate 16 2.09%
change 11 1.44%
september 9 1.17%
news 8 1.04%
read 7 0.91%
economy 6 0.78%
commentary 6 0.78%
institute 6 0.78%
daily 5 0.65%
energy 5 0.65%
public 5 0.65%
newsletters 4 0.52%
socialism 4 0.52%
benefit 4 0.52%
rsquo 4 0.52%
videos 4 0.52%
view 4 0.52%
global 4 0.52%
taxes 4 0.52%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
002000000002

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H3>

(2)
Upcoming Events View All Events
Recent Publications View All


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
6.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://heartland.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.23 seconds - 223.78 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.35 s 0.06 s 0.05 s 0.01 s 4.12 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
51 Kb (51,469 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
51 Kb (51,469 bytes) 7 Kb (6,828 bytes) 45 Kb (44,641 bytes) 15.30 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (w********@heartland.org) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
the websites http://www.heartland.org and http://heartland.org DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://216.230.123.90 is forwarded to its domain name site https://www.heartland.org:443/.

URL Rewrite
Non SEO Friendly URLs
https://www.heartland.org/about-us/who-we-are/?type=staff&q=#content
https://www.heartland.org/about-us/who-we-are/?type=policy-experts&q=#content
https://www.heartland.org/policybot/index.html?q=&type=books


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
119 25 144


You have more than 100 links (144).

Internal Links (link to pages within this domain) - 119
URL Anchor Text
http://heartland.org/#SkipSkip Navigation
https://www.heartland.org/donate/index.htmlDonate
https://www.heartland.org/The Heartland Institute - Idea...
https://www.heartland.org/policybot/index.htmlPolicyBot Enhanced Search
https://www.heartland.org/about-us/index.htmlAbout Us
https://www.heartland.org/about-us/index.htmlAbout Us
https://www.heartland.org/.../who-we-are/?type=staff&q=#contentWho We Are: Staff and Fellows
https://www.heartland.org/...re/?type=policy-experts&q=#contentWho We Are: Policy Advisors
https://www.heartland.org/about-us/what-we-do/index.htmlWhat We Do
https://www.heartland.org/...t-us/what-theyre-saying/index.htmlWhat They're Saying
https://www.heartland.org/...out-us/reply-to-critics/index.htmlReply to Our Critics
https://www.heartland.org/about-us/careersCareers
https://www.heartland.org/about-us/internships/index.htmlInternships
https://www.heartland.org/about-us/volunteering/index.htmlVolunteering
https://www.heartland.org/about-us/funding/index.htmlFunding
https://www.heartland.org/about-us/contact-us/Contact Us
https://www.heartland.org/...t-us/what-we-do/library/index.htmlLearn more
https://www.heartland.org/.../the-future-is-bright-at-heartlandRead here
https://www.heartland.org/topics/index.htmlTopics
https://www.heartland.org/Alcohol-Tobacco/index.htmlAlcohol & Tobacco
https://www.heartland.org/...ter-Climate-Environment/index.htmlClimate Change
https://www.heartland.org/...r-Constitutional-Reform/index.htmlConstitutional Reform
https://www.heartland.org/topics/criminal-justice/index.htmlCriminal Justice
https://www.heartland.org/topics/economy/index.htmlEconomy
https://www.heartland.org/Center-Education/index.htmlEducation
https://www.heartland.org/topics/employment/index.htmlEmployment
https://www.heartland.org/Center-Energy/index.htmlEnergy
https://www.heartland.org/topics/entitlements/index.htmlEntitlements
https://www.heartland.org/Center-Climate-Environment/Environment
https://www.heartland.org/topics/fire/index.htmlFIRE
https://www.heartland.org/...ics/government-politics/index.htmlGovernment & Politics
https://www.heartland.org/...ics/government-spending/index.htmlGovernment Spending
https://www.heartland.org/Center-Health-Care/index.htmlHealth Care
https://www.heartland.org/topics/immigration/index.htmlImmigration
https://www.heartland.org/topics/infotech-telecom/index.htmlInfoTech & Telecom
https://www.heartland.org/topics/law/index.htmlLaw
https://www.heartland.org/topics/regulation/index.htmlRegulation
https://www.heartland.org/topics/taxes/index.htmlTaxes
https://www.heartland.org/topics/transportation/index.htmlTransportation
https://www.heartland.org/news-opinion/index.htmlOpinion
https://www.heartland.org/...ublications-resources/publicationsPublications
https://www.heartland.org/policybot/index.html?q=&type=booksBooks
https://www.heartland.org/publications-resources/newslettersNewspapers and Newsletters
https://www.heartland.org/...ublications-resources/publicationsPolicy Publications
https://www.heartland.org/...ents-on-repeal-of-clean-power-planRead it
http://store.heartland.org...sts-disagree-about-global-warming/Buy it here
https://www.heartland.org/multimedia/index.htmlPodcasts and Videos
https://www.heartland.org/multimedia/videosVideos
https://www.heartland.org/multimedia/podcastsPodcasts
https://www.heartland.org/multimedia/podcastsListen here
https://www.heartland.org/events/eventsEvents
https://www.heartland.org/subscribe.htmlSubscribe
http://store.heartland.org/Store
https://www.heartland.org/Alcohol-Tobacco/index.htmlAlcohol & Tobacco
https://www.heartland.org/Center-Climate-Environment/Climate Change
https://www.heartland.org/Center-Constitutional-Reform/Constitutional Reform
https://www.heartland.org/Center-Education/index.htmlEducation
https://www.heartland.org/Center-Energy/index.htmlEnergy
https://www.heartland.org/Center-Health-Care/index.htmlHealth Care
https://www.heartland.org/Center-Budget-Taxes/index.htmlTaxes
https://www.heartland.org/topics/entitlements/index.htmlEntitlements
https://www.heartland.org/topics/criminal-justice/index.htmlCriminal Justice
https://www.heartland.org/topics/economy/index.htmlEconomy
https://www.heartland.org/topics/employment/index.htmlEmployment
https://www.heartland.org/Center-Climate-Environment/Environment
https://www.heartland.org/topics/fire/index.htmlFIRE
https://www.heartland.org/...ics/government-politics/index.htmlGovernment & Politics
https://www.heartland.org/topics/government-spending/Government Spending
https://www.heartland.org/topics/immigration/index.htmlImmigration
https://www.heartland.org/topics/infotech-telecom/index.htmlInfoTech & Telecom
https://www.heartland.org/topics/law/index.htmlLaw
https://www.heartland.org/topics/regulation/index.htmlRegulation
https://www.heartland.org/topics/transportation/index.htmlTransportation
https://www.heartland.org/news-opinion/newsLatest News
https://www.heartland.org/...e-great-reset-with-climate-realismDefeating the Great Reset with...
https://www.heartland.org/...oritarianism-europes-energy-crisis312. COVID Authoritarianism, E...
https://www.heartland.org/...rns-of-global-elitists-great-resetICCC-14 Warns of Global Elitis...
https://www.heartland.org/...-climate-throttles-reliable-energyWall Street Goes Woke on Clima...
https://www.heartland.org/...is-fake---but-their-taxes-are-realDemocrats' 'Climate Change' Is...
https://www.heartland.org/...s-not-theirs-guest-david-stevensonRich People Want Offshore Wind...
https://www.heartland.org/...-of-peaceful-production-vs-plunderPolitical Rhetoric Hides the R...
https://www.heartland.org/...another-indoctrinating-school-yearConfronting yet another indoct...
https://www.heartland.org/...is-fake---but-their-taxes-are-realTaxes ...
http://benefit.heartland.org/37th Annual Benefit Dinner ...
https://climateconference.heartland.org/Heartland's 14th International...
https://www.heartland.org/...e-about-global-warming-joseph-bastWhy Scientists Disagree About ...
https://www.heartland.org/multimedia/videosView All Videos >
https://www.heartland.org/events/eventsView All Events
https://www.heartland.org/.../events/37th-annual-benefit-dinner37th Anniversary Benefit Dinne...
https://www.heartland.org/...ional-conference-on-climate-change14th International Conference ...
https://www.heartland.org/...ublications-resources/publicationsView All
https://www.heartland.org/...e-benefits-of-plastics-to-humanity
https://www.heartland.org/...e-benefits-of-plastics-to-humanityThe Immeasurable Benefits of P...
https://www.heartland.org/...publications/rise-of-the-eco-right
https://www.heartland.org/...publications/rise-of-the-eco-rightRise of the Eco-Right
https://www.heartland.org/...industries-to-the-michigan-economy
https://www.heartland.org/...industries-to-the-michigan-economyResearch & Commentary: Study H...
https://www.heartland.org/...nd-mining-to-the-wisconsin-economy
https://www.heartland.org/...nd-mining-to-the-wisconsin-economyResearch & Commentary: Study H...
https://www.heartland.org/...tinue-to-resist-medicaid-expansion
...

External Links (link to pages on other websites) - 25
URL Anchor Text
https://heartlanddailynews.com/Heartland Daily News
https://www.youtube.com/channel/UCzp8QlVd_hDLfK1LMLDu3dQWatch here
https://www.facebook.com/HeartlandInstituteFacebook
http://twitter.com/#!/heartlandinstTwitter
http://www.youtube.com/user/HeartlandTubeYouTube
https://climaterealism.com...te-change-not-driving-immigration/Climate Realism ...
https://heartlanddailynews...-shot-ramps-up-after-fda-approval/Heartland Daily News ...
https://heartlanddailynews.com/Real News ...
https://www.youtube.com/watch?v=pec7iL4iu9kCan America Reach Energy Domin...
https://youtu.be/R8hMatkMyh0Praise for Heartland's America...
https://www.youtube.com/watch?v=NtcNjoDe5PgPatrick Moore, ICCC-9
https://heartlanddailynews.com/HEARTLAND DAILY NEWSA trusted ...
https://climaterealism.com/Climate realismDebunking the a...
https://stoppingsocialism.com/STOPPING SOCIALISM Stopping So...
https://itunes.apple.com/u...and-daily-podcast/id557620400?mt=2Heartland Daily Podcast Free-m...
https://climateataglance.com/CLIMATE AT A GLANCEClimate-at-...
https://www.facebook.com/HeartlandInstituteFacebook
http://twitter.com/#!/heartlandinstTwitter
http://www.youtube.com/user/HeartlandTubeYouTube
http://climatechangeawards.org/Climate Change Awards
http://climatechangereconsidered.org/Climate Change Reconsidered (N...
https://climateataglance.com/Climate at a Glance
https://climaterealism.com/Climate Realism
http://freetochoosemedicine.com/Free to Choose Medicine
https://stoppingsocialism.com/Stopping Socialism

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
39 5 34


34 images do not have Alt values.

Image URL - 39
URL ALT Text
http://heartland.org/sebin/t/c/books-100x100.jpg
http://heartland.org/sebin/t/d/FutureRoad420.png
http://heartland.org/sebin/f/p/CoalPowerStation4Small.jpg
http://heartland.org/sebin/h/k/scientists-disagree-100x100.jpg
http://heartland.org/sebin/x/h/Heartland-Daily-podcast-logo.png
http://heartland.org/sebin/p/m/1024px-youtube_social_white_sq.png
http://heartland.org/sebin/f/x/FlagsBackground.jpg
http://heartland.org/sebin/f/l/oil small.jpg
http://heartland.org/sebin/b/t/immagration.jpg
http://heartland.org/sebin/v/n/nojab.jpg
http://heartland.org/sebin/f/z/HDN-Feat420.png
http://heartland.org/sebin/v/l/Benefit2021feat.png
http://heartland.org/sebin/z/t/ICCC14ad420new.png
http://heartland.org/sebin/j/f/ivbags3 resize_3_pyramid.jpg
http://heartland.org/sebin/t/w/solar-right-size_3_pyramid.jpg
http://heartland.org/sebin/p/l/thinkstockphotos-177813937_3_pyramid.jpg
http://heartland.org/sebin/e/r/thinkstockphotos-185539853_3_pyramid.jpg
http://heartland.org/sebin/l/x/topic-Healthcare_4_pyramid.jpgstethoscope and insurance docs
http://heartland.org/sebin/h/d/topic-Constitutional-Reform_4_pyramid.jpgdeclaration of independence
http://heartland.org/sebin/p/k/thinkstockphotos-177813937_3_pyramid.jpg
http://heartland.org/sebin/j/d/Benson70x70.png
http://heartland.org/sebin/b/q/idso.jpg
http://heartland.org/sebin/n/t/burnett-sterling.png
http://heartland.org/sebin/b/p/christina70x70.png
http://heartland.org/sebin/d/i/cameron70x70.png
http://heartland.org/sebin/r/r/James70x70.png
http://heartland.org/sebin/h/k/anne-marie70x70.png
http://heartland.org/sebin/l/e/jim70x70.png
http://heartland.org/sebin/v/p/bruno.jpg
http://heartland.org/sebin/f/f/justin70x70.png
http://heartland.org/sebin/l/u/PlatinumGuideStar-1.pngGuidestar Platinum Charity
http://heartland.org/sebin/h/g/CharityNav.jpgCharity Navigator Three Star C...
http://heartland.org/sebin/d/o/Fire%20Extinguisher%2070%20x%2070.jpgReply to Heartland Institute's...
http://heartland.org/sebin/t/o/smallleaf.png
http://heartland.org/sebin/n/v/Freedom%20Pub%20Logo%2070x70.png
http://heartland.org/sebin/r/x/ClimateRealism.png
http://heartland.org/sebin/l/s/stoppingsocialism.png
http://heartland.org/sebin/n/z/HeartlandDailyPodcast-300-x-300.png
http://heartland.org/sebin/l/k/climateataglance.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 3 4


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://heartland.org/se/styles/out/0275DEB22CE51BE2D5559FD239F68653.cssstylesheettext/css
http://heartland.org/se/styles/out/176A884D7008CBB005D3205A57E84C1D.cssstylesheettext/css
http://heartland.org/sebin/b/p/responsive.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
8 5 13


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
http://heartland.org/se/util/setracker.cfmtext/javascript
http://heartland.org/se/ut...Slider.min.js,/sebin/p/e/base.js,/sebin/h/w/respond.jstext/javascript
http://heartland.org/sebin/z/h/slider-topics.jstext/javascript
http://heartland.org/sebin/j/z/news-ticker.jstext/javascript
text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blog.heartland.orgThe Freedom PubThe policy and ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-1061254-1 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
42
Fair Enough! number of root domains (42) linked to your site heartland.org could be improved.

42
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 211
  Facebook Shares 627
  Facebook Comments 297
  Tweets 306
  LinkedIn 25

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/HeartlandInstitute
Twitter Accounthttp://twitter.com/#!/heartlandinst
Google+ PageNot Found


Trustworthiness
46

Excellent! the website has a good Trustworthiness Score (46/100).

46
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
65 Excellent! the website has a good Child Safe Score (65/100).

65
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site heartland.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
372,120th most visited website in the world.
122,295th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - heartland.org) hosted on the same server as heartland.org (ip : 216.230.123.90).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 216.230.123.90) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 9 days old ( 1st registered on : 1994-09-11 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 47 days from today ( expires on : 2025-11-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
heartland.org ( 13 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-09-11 2020-11-12 2025-11-07
27 years, 9 days old 0 years, 312 days ago 4 years, 47 days from today
27 years, 9 days old


Domain Name Servers used by heartland.org
DNS Name IP Address
ns7.worldnic.com162.159.26.110
ns8.worldnic.com162.159.27.124


You have a nice choice of domain name, which is of a right length (13 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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