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heraldscotland.com favicon Scotland News, Politics, Sport, Events and Comment - The Herald heraldscotland.com

Excellent Practice34
Improvement Could be Made7
Critical Issues to Attend11
Feb 21, 2024 11:58 PM

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Detailed Reviews

Related Category
Most related categories of this website.

advertising   archive   art   comics   courses   dog   festival   museum  

Title
Scotland News, Politics, Sport, Events and Comment - The Herald

Words count: 9    Unique Words: 9    Length: 63 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Scottish news across Glasgow, Edinburgh, Aberdeen, Dundee, Inverness, Stirling and Perth plus, insight, analysis and opinion for Scotland and beyond.

Words count: 20    Length: 149 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Scotland News, Politics, Sport, Events and Comment - ... www.heraldscotland.com/
Scottish news across Glasgow, Edinburgh, Aberdeen, Dundee, Inverness, Stirling and Perth plus, insight, analysis and opinion for Scotland and beyond.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

analysis  announcements  articles  book  britain  business  close  contact  edinburgh  events  featured  gates  glasgow  graduations  health  herald  homes  jobs  labour  local  mackay  motoring  neil  news  newsletters  nhs  opinion  politics  reader  rewards  road  rsquo  rugby  scotland  scotland's  scottish  snp  sport  team  town 

Top 20 Keywords
Total Terms Count: 1,038

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
business 12 1.16%
news 11 1.06%
scottish 10 0.96%
politics 9 0.87%
sport 7 0.67%
scotland 6 0.58%
glasgow 6 0.58%
newsletters 6 0.58%
contact 6 0.58%
labour 6 0.58%
local 6 0.58%
events 6 0.58%
edinburgh 5 0.48%
rugby 5 0.48%
reader 4 0.39%
rewards 4 0.39%
nhs 4 0.39%
scotland's 4 0.39%
announcements 4 0.39%
snp 4 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
13489000050571

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Sport

<H2>

(3)
Columnists
Opinion
Business

<H3>

(48)
News
Politics
Sport
Voices
Business HQ
Features
Campaigns
Our Writers
Announcements
Events
Shop
Warning 'very existence of our NHS is at risk' under SNP amid national strategy call Scottish ministers need to produce a “clear national strategy for health and social care”, public spending watchdogs said as a report highlighted growing pressures on the NHS.
Commons in chaos: Flynn calls for probe into Speaker's meeting with Starmer
Scottish Government faces new battle with watchdog over Hamilton probe evidence
Will Celtic regret Mikey Johnston loan? And what would that say about wingers?
Neil Mackay: Britain is broken, and Labour can't fix it. That's why I'm pro-indy
Bid for permanent Mackintosh gable end mural in area he grew up in
Scott Wright: Profit-laden 'big five' banks are 'failing' savers
Alba MPs vow to fight on to save Grangemouth after proposal dismissed
Scotland's first electric vehicle charging firm moves into new city
Historic guesthouse in 'affluent Scottish town' put up for sale
Teenage Kayaker rescued after two hours in water off Skye
Edinburgh Festival Fringe booking opens today for 276 shows across 31 venues
North Sea deal-maker sees value in UK assets amid windfall tax row
Letters: So now we know: they want Scotland to be no more than a region
Our cartoonist Steven Camley’s take on Stephen Flynn
Edinburgh Old Town hotel relaunches after £10m revamp
Gaza ceasefire vote: Commons in chaos as SNP MPs walk out in protest at Speaker
Analysis: The SNP and Labour scrapping over a Gaza ceasefire is politics at its worst
Council officials blame primary teachers for poor attainment statistics
Lionel Messi kicks off MLS season with man-of-the-match display Inter Miami co-owner David Beckham had a front row seat as star man Lionel Messi put on a show in the Major League Soccer curtain raiser against Real Salt Lake.
The Rugby Road Gates Stuart Findlay addresses possibility of permanent Kilmarnock move
Will Celtic regret Mikey Johnston loan? And what would that say about wingers?
Graeme McGarry: The value of VAR? What about the value of a ticket, Crawford?
One Team in Glasgow Partick Thistle show of character ultimately fails to narrow gap at the top
300 not out: Tom Lawrence on Connor Goldson as Rangers rock nears landmark appearance
Andy Murray defeat to teenager Jakub Mensik raises more questions over future
The Rugby Road Gates Stuart Findlay addresses possibility of permanent Kilmarnock move
Graeme McGarry: The value of VAR? What about the value of a ticket, Crawford?
Neil Mackay: Britain is broken, and Labour can't fix it. That's why I'm pro-indy
One Team in Glasgow Partick Thistle show of character ultimately fails to narrow gap at the top
Derek McArthur: OpenAI’s Sora could kill commercial film – good riddance?
Ian McConnell: This is, indeed, ‘simply not good enough’
THE DANDIES Warnock has brought Aberdeen style improvement - and Duk getting back to best
DENS DISPATCH Whisper it... but I'm almost certain Dundee will finish in the top half
BBC Scotland axes the Nine - so does the channel have a future?
Historic guesthouse in 'affluent Scottish town' put up for sale
follow us

<H4>

(9)
Featured newsletters
Search
North Sea deal-maker sees value in UK assets amid windfall tax row
Scott Wright: Profit-laden 'big five' banks are 'failing' savers
Scotland's first electric vehicle charging firm moves into new city
Edinburgh Old Town hotel relaunches after £10m revamp
Scots farming union welcomes move to regulate dairy contracts
Famous Scottish village inn and restaurant put on market as owners retire
Modal headline
<I> (5)Close
<STRONG> (5)Piano meter debugger
80% less
local businesses
local services
local community


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
23

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://heraldscotland.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.80 seconds - 57.09 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.52 s 0.05 s 0.05 s 0.01 s 3.65 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
46 Kb (45,673 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
46 Kb (45,673 bytes) 8 Kb (7,726 bytes) 38 Kb (37,947 bytes) 20.36 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
64 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.heraldscotland.com/ and http://heraldscotland.com are resolved to the same url :https://www.heraldscotland.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://93.174.10.103 is forwarded to https://www.newsquest.co.uk/, instead of to its domain name site heraldscotland.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://heraldscotland.com/news/world_news/
http://heraldscotland.com/sport/other_sports/
http://heraldscotland.com/opinion/herald_view/
http://heraldscotland.com/business_hq/
http://heraldscotland.com/business_hq/company_news/
http://heraldscotland.com/business_hq/business/
http://heraldscotland.com/business_hq/markets_economy/
http://heraldscotland.com/business_hq/people/
http://heraldscotland.com/business_hq/stem/
http://heraldscotland.com/business_hq/entrepreneur/
http://heraldscotland.com/business_hq/supplements/
http://heraldscotland.com/life_style/
http://heraldscotland.com/life_style/arts_ents/
http://heraldscotland.com/life_style/food_and_drink/
http://heraldscotland.com/life_style/travel/
http://heraldscotland.com/life_style/bestofscotland/
http://heraldscotland.com/life_style/property-market/
https://www.heraldscotland.com/announcements/public_notices/
http://heraldscotland.com/business_hq/
http://heraldscotland.com/life_style/
http://heraldscotland.com/autho.../profile/75685.Kevin_McKenna/
http://heraldscotland.com/author/profile/73227.Alison_Rowat/
http://heraldscotland.com/autho...profile/78406.Dani_Garavelli/
http://heraldscotland.com/autho.../profile/296640.Brian_Taylor/
http://heraldscotland.com/author/profile/74713.Neil_Mackay/
http://heraldscotland.com/autho...rofile/320483.Daniella_Theis/
http://heraldscotland.com/autho.../profile/320504.Kerry_Hudson/


You have 27 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
258 18 276


Too many links (276), it may be considered as spam!

Internal Links (link to pages within this domain) - 258
URL Anchor Text
http://heraldscotland.com/newsletters/Newsletters
http://heraldscotland.com/jobs/Jobs
http://heraldscotland.com/homes/Homes
http://heraldscotland.com/cars/Motoring
http://heraldscotland.com/advertising/Book an ad
http://heraldscotland.com/graduations/Graduations
http://heraldscotland.com/contact/Contact us
http://heraldscotland.com/newsletters/Newsletters
http://heraldscotland.com/jobs/Jobs
http://heraldscotland.com/homes/Homes
http://heraldscotland.com/cars/Motoring
http://heraldscotland.com/advertising/Book an ad
http://heraldscotland.com/graduations/Graduations
http://heraldscotland.com/contact/Contact us
http://heraldscotland.com/
http://heraldscotland.com/subscribe/Subscribe
http://heraldscotland.com/pagesuite/Digital Edition
http://heraldscotland.com/puzzles/Puzzles
http://heraldscotland.com/my/account/log-in/
http://heraldscotland.com/my/account/log-in/Sign in
https://www.heraldscotland.com/newsletters/politics/1897/Unspun: Scottish Politics
http://heraldscotland.com/newsletters/news/1698/Inside the NHS
http://heraldscotland.com/newsletters/news/2254/Editor's Pick
http://heraldscotland.com/newsletters/news/1911/Scotland's Ferries
http://heraldscotland.com/news/News
http://heraldscotland.com/news/homenews/Scottish News
http://heraldscotland.com/news/health/Health
http://heraldscotland.com/news/education/Education
http://heraldscotland.com/news/transport/Transport
http://heraldscotland.com/news/national-news/UK News
http://heraldscotland.com/news/world_news/World News
http://heraldscotland.com/news/subscriber/Subscriber
http://heraldscotland.com/politics/Politics
http://heraldscotland.com/politics/holyrood/Holyrood
http://heraldscotland.com/politics/westminster/Westminster
http://heraldscotland.com/politics/viewpoint/Political Opinion
http://heraldscotland.com/politics/analysis/Analysis
http://heraldscotland.com/politics/explainer/Explainer
http://heraldscotland.com/sport/Sport
http://heraldscotland.com/sport/football/Football
http://heraldscotland.com/sport/opinion/Comment
http://heraldscotland.com/sport/rugby/Rugby
http://heraldscotland.com/sport/tennis/Tennis
http://heraldscotland.com/sport/golf/Golf
http://heraldscotland.com/sport/other_sports/Other Sports
http://heraldscotland.com/sport/best-of/Best Of
http://heraldscotland.com/sport/uk-sport/UK Sport
http://heraldscotland.com/opinion/Voices
http://heraldscotland.com/opinion/columnists/Columnists
http://heraldscotland.com/opinion/the-diary/The Diary
http://heraldscotland.com/opinion/herald_view/Herald View
http://heraldscotland.com/opinion/letters/Letters
http://heraldscotland.com/opinion/podcasts/Podcasts
http://heraldscotland.com/opinion/obituaries/Obituaries
http://heraldscotland.com/business_hq/Business HQ
http://heraldscotland.com/business_hq/company_news/Companies
http://heraldscotland.com/business_hq/business/Business
http://heraldscotland.com/business_hq/markets_economy/Markets
http://heraldscotland.com/business_hq/people/People
http://heraldscotland.com/business_hq/stem/STEM
http://heraldscotland.com/business_hq/entrepreneur/Entrepreneur
http://heraldscotland.com/business_hq/supplements/Supplements
http://heraldscotland.com/life_style/Features
http://heraldscotland.com/life_style/arts_ents/Arts & Ents
http://heraldscotland.com/life_style/food_and_drink/Food & Drink
http://heraldscotland.com/life_style/travel/Travel
http://heraldscotland.com/life_style/bestofscotland/Best of Scotland
http://heraldscotland.com/life_style/property-market/Property
http://heraldscotland.com/campaigns/Campaigns
http://heraldscotland.com/campaigns/i-remember/I Remember
http://heraldscotland.com/campaigns/think-dementia/Think Dementia
http://heraldscotland.com/campaigns/memorial-garden/Memorial Garden
http://heraldscotland.com/campaigns/fair-deal-for-glasgow/Fair Deal for Glasgow
http://heraldscotland.com/journalists/Our Writers
http://heraldscotland.com/journalists/journalists/All Journalists
http://heraldscotland.com/memorials/Announcements
http://heraldscotland.com/memorials/acknowledgements/Acknowledgements
http://heraldscotland.com/memorials/death-notices/Death Notices
http://heraldscotland.com/memorials/in-memoriam/In Memoriam
https://www.heraldscotland.com/announcements/public_notices/Public notices
https://www.heraldscotland.com/announcements/Other announcements
http://heraldscotland.com/events/Events
http://heraldscotland.com/shop/Shop
http://heraldscotland.com/pagesuite/Digital Edition
http://heraldscotland.com/puzzles/Puzzles
http://heraldscotland.com/newsletters/Newsletters
http://heraldscotland.com/jobs/Jobs
http://heraldscotland.com/homes/Homes
http://heraldscotland.com/cars/Motoring
http://heraldscotland.com/advertising/Book an ad
http://heraldscotland.com/graduations/Graduations
http://heraldscotland.com/contact/Contact us
http://heraldscotland.com/news/News
http://heraldscotland.com/politics/Politics
http://heraldscotland.com/sport/Sport
http://heraldscotland.com/opinion/Voices
http://heraldscotland.com/business_hq/Business HQ
http://heraldscotland.com/life_style/Features
http://heraldscotland.com/campaigns/Campaigns
http://heraldscotland.com/journalists/Our Writers
...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://www.newsquestrewards.co.uk/Reader Rewards
https://www.newsquestrewards.co.uk/Reader Rewards
https://www.newsquestrewards.co.uk/Reader Rewards
https://www.newsquest.co.uk/cookie-policy/Cookie Policy
https://www.newsquest.co.uk/terms-conditions/Terms & Conditions
https://www.newsquest.co.uk/contributor-terms/Contributor Terms
https://www.newsquestprinting.co.uk/Newsquest printing
https://www.exchangeandmart.co.uk/Exchange and Mart
https://www.newsquest.co.uk/terms-of-advertising/Terms of Advertising
https://www.newsquest.co.uk/privacy-policy/Privacy Policy
https://www.newsquest.co.uk/diversity-statement/Diversity Statement
https://newsquest.newsprints.co.uk/Photo Sales
https://www.facebook.com/heraldscotland/Like us Facebook
https://twitter.com/heraldscotlandFollow us on Twitter
https://www.instagram.com/theheraldscotland/Follow us on Instagram
https://www.ipso.co.uk/contact-us/contact IPSO here
https://www.newsquest.co.ukNewsquest Media Group Ltd
https://docs.piano.io/callbacks/#activeeventevent

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
71 61 10


10 images do not have Alt values.

Image URL - 71
URL ALT Text
http://heraldscotland.com/resources/images/small_site_logo/The Herald
http://heraldscotland.com/resources/images/320x200/1x/0/17185396.jpgHealth Secretary Neil Gray and...
http://heraldscotland.com/resources/images/128x89/1x/17776992.jpgCommons in chaos: Flynn calls ...
http://heraldscotland.com/resources/images/180x180/1x/17776992.jpgCommons in chaos: Flynn calls ...
http://heraldscotland.com/resources/images/128x89/1x/17727352.jpgScottish Government faces new ...
http://heraldscotland.com/resources/images/180x180/1x/17727352.jpgScottish Government faces new ...
http://heraldscotland.com/resources/images/128x89/1x/17776139.jpgCeltic manager Brendan Rodgers...
http://heraldscotland.com/resources/images/180x180/1x/17776139.jpgCeltic manager Brendan Rodgers...
http://heraldscotland.com/resources/images/128x89/1x/17774832.jpgA metaphor for broken Britain:...
http://heraldscotland.com/resources/images/180x180/1x/17774832.jpgA metaphor for broken Britain:...
http://heraldscotland.com/resources/images/128x89/1x/17776693.jpgA call has been made for a new...
http://heraldscotland.com/resources/images/180x180/1x/17776693.jpgA call has been made for a new...
http://heraldscotland.com/resources/images/128x89/1x/17775953.jpgBanks have been in focus over ...
http://heraldscotland.com/resources/images/180x180/1x/17775953.jpgBanks have been in focus over ...
http://heraldscotland.com/resources/images/128x89/1x/17654797.jpgScotland's only oil refinery a...
http://heraldscotland.com/resources/images/180x180/1x/17654797.jpgScotland's only oil refinery a...
http://heraldscotland.com/resources/images/128x89/1x/17776314.jpgThe FOR: EV team in Glasgow
http://heraldscotland.com/resources/images/180x180/1x/17776314.jpgThe FOR: EV team in Glasgow
http://heraldscotland.com/resources/images/128x89/1x/17777086.jpgHistoric guesthouse in 'afflue...
http://heraldscotland.com/resources/images/180x180/1x/17777086.jpgHistoric guesthouse in 'afflue...
http://heraldscotland.com/resources/images/128x89/1x/17777192.jpgThe Kyle RNLI lifeboat went to...
http://heraldscotland.com/resources/images/180x180/1x/17777192.jpgThe Kyle RNLI lifeboat went to...
http://heraldscotland.com/resources/images/128x89/1x/17777178.jpgStrictly Come Dancing judge An...
http://heraldscotland.com/resources/images/180x180/1x/17777178.jpgStrictly Come Dancing judge An...
http://heraldscotland.com/resources/images/128x89/1x/12536083.jpgExploration activity has falle...
http://heraldscotland.com/resources/images/180x180/1x/12536083.jpgExploration activity has falle...
http://heraldscotland.com/resources/images/128x89/1x/17776610.jpgLabour peer Lord George Foulke...
http://heraldscotland.com/resources/images/180x180/1x/17776610.jpgLabour peer Lord George Foulke...
http://heraldscotland.com/resources/images/128x89/1x/17776991.jpgOur cartoonist Steven Camley's...
http://heraldscotland.com/resources/images/180x180/1x/17776991.jpgOur cartoonist Steven Camley's...
http://heraldscotland.com/resources/images/128x89/1x/17776998.jpgMichael Falla
http://heraldscotland.com/resources/images/180x180/1x/17776998.jpgMichael Falla
http://heraldscotland.com/resources/images/128x89/1x/17450645.jpgCommons in chaos as SNP and To...
http://heraldscotland.com/resources/images/180x180/1x/17450645.jpgCommons in chaos as SNP and To...
http://heraldscotland.com/resources/images/128x89/1x/17776851.jpgMPs have debated whether an im...
http://heraldscotland.com/resources/images/180x180/1x/17776851.jpgMPs have debated whether an im...
http://heraldscotland.com/resources/images/128x89/1x/17756775.jpgCouncil officials blame primar...
http://heraldscotland.com/resources/images/180x180/1x/17756775.jpgCouncil officials blame primar...
http://heraldscotland.com/resources/images/16086061?htype=&type=display
http://heraldscotland.com/resources/images/16085840?htype=&type=display
http://heraldscotland.com/resources/images/16533273?htype=&type=display
http://heraldscotland.com/resources/images/16085907?htype=&type=display
http://heraldscotland.com/resources/images/16086077?htype=&type=display
http://heraldscotland.com/resources/images/16360263?htype=&type=display
http://heraldscotland.com/resources/images/16386573?htype=&type=display
http://heraldscotland.com/resources/images/320x200/1x/0/17777149.jpgLionel Messi shone in the MLS ...
http://heraldscotland.com/resources/images/128x89/1x/0/17773736.jpgStuart Findlay celebrates Kilm...
http://heraldscotland.com/resources/images/128x89/1x/0/17776139.jpgCeltic manager Brendan Rodgers...
http://heraldscotland.com/resources/images/128x89/1x/0/17774752.jpgThe SFA's head of referee oper...
http://heraldscotland.com/resources/images/128x89/1x/0/17775437.jpgBrian Graham scores to make it...
http://heraldscotland.com/resources/images/128x89/1x/0/17776787.jpgRangers centre half Connor Gol...
http://heraldscotland.com/resources/images/128x89/1x/0/17776607.jpgAndy Murray lost in three sets...
http://heraldscotland.com/resources/images/128x89/1x/0/17773736.jpgStuart Findlay celebrates Kilm...
http://heraldscotland.com/resources/images/128x89/1x/0/17774752.jpgThe SFA's head of referee oper...
http://heraldscotland.com/resources/images/128x89/1x/0/17774832.jpgA metaphor for broken Britain:...
http://heraldscotland.com/resources/images/128x89/1x/0/17775437.jpgBrian Graham scores to make it...
http://heraldscotland.com/resources/images/128x89/1x/0/17776333.jpgOpenAI's Sora can produce full...
http://heraldscotland.com/resources/images/128x89/1x/0/16813355.jpgKemi Badenoch
http://heraldscotland.com/resources/images/128x89/1x/0/17771871.jpgNeil Warnock is helping Duk re...
http://heraldscotland.com/resources/images/128x89/1x/0/17771413.jpgScott Tiffoney, Amadou Bakayok...
http://heraldscotland.com/resources/images/128x89/1x/0/9471563.jpgThe Nine has been axed
http://heraldscotland.com/resources/images/128x89/1x/0/17777086.jpgHistoric guesthouse in 'afflue...
http://heraldscotland.com/resources/images/128x85/1x/0/12536083.jpgExploration activity has falle...
http://heraldscotland.com/resources/images/128x85/1x/0/17775953.jpgBanks have been in focus over ...
http://heraldscotland.com/resources/images/128x85/1x/0/17776314.jpgThe FOR: EV team in Glasgow
http://heraldscotland.com/resources/images/128x85/1x/0/17776998.jpgMichael Falla
http://heraldscotland.com/resources/images/128x85/1x/0/17776704.jpgBruce Mackie, NFU Scotland
http://heraldscotland.com/resources/images/128x85/1x/0/17776723.jpgFamous Scottish village inn an...
http://heraldscotland.com/resou...s/responsive-static/mds/images/ipso-regulated.svg
http://heraldscotland.com/resources/responsive-static/images/love-local.png
http://heraldscotland.com/resources/images/pixel/


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 5 5


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://fonts.googleapis.com/css?family=Libre+Franklin:300,400,500,600,700stylesheet
https://fonts.googleapis.com/cs...ly=Source+Serif+Pro:wght@400;600;700&display=swapstylesheet
http://heraldscotland.com/resou.../css/palette-1-source-serif-4-vars.css?r=AsqHrYfYstylesheettext/css
http://heraldscotland.com/resou...static/build/mds/css/header-footer.css?r=AsqHrYfYstylesheettext/css
http://heraldscotland.com/resou...static/build/mds/css/blockhomepage.css?r=AsqHrYfYstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
42 19 61


Too many (19) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 19
Script URL Type
https://ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.jstext/javascript
http://heraldscotland.com/resources/shared/responsive-sync/?r=AsqHrYfYtext/javascript
https://a02342.heraldscotland.com/unified/wrapperMessagingWithoutDetection.js
https://tags.crwdcntrl.net/lt/c/17314/lt.min.js
https://pagead2.googlesyndicati...ad?id=CICAgKDLqv_TbRABGAEoATIIgOw1LHg7xnFAt-_HogUtext/javascript
https://widgets.outbrain.com/outbrain.jstext/javascript
https://code.iconify.design/1/1.0.7/iconify.min.js
http://heraldscotland.com/resou...ponsive-static/build/mds/js/global.js?cb=AsqHrYfY
http://heraldscotland.com/resou...nsive-static/build/mds/js/homepage.js?cb=AsqHrYfY
http://heraldscotland.com/resou...ve-static/build/mds/js/newsletters.js?cb=AsqHrYfY
http://heraldscotland.com/__siren/
http://heraldscotland.com/resou...ive-static/vendor/adobe/VisitorAPI.js?cb=AsqHrYfYtext/javascript
http://heraldscotland.com/resou...nsive-static/vendor/adobe/omniture.js?cb=AsqHrYfYtext/javascript
https://www.tiktok.com/embed.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://heraldscotland.com/newsletters/Newsletters
https://www.newsquestrewards.co.uk/Reader Rewards


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
86
Excellent! You do have a lot of root domains (86) linked to your site heraldscotland.com.

86
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 356
  Facebook Shares 770
  Facebook Comments 401
  Tweets 0
  LinkedIn 102

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/heraldscotland/
Twitter Accounthttps://twitter.com/heraldscotland
Google+ PageNot Found


Trustworthiness
88

Excellent! the website has a good Trustworthiness Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site heraldscotland.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
42,173th most visited website in the world.
1,632th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (134 - heraldscotland.com, theargus.co.uk, lancashiretelegraph.co.uk, thetelegraphandargus.co.uk, iwcp.co.uk, thenorthernecho.co.uk, yorkpress.co.uk, watfordobserver.co.uk, eveningtimes.co.uk, newsandstar.co.uk, worcesternews.co.uk, thisisgwent.co.uk, oxfordmail.co.uk, echo-news.co.uk, swindonadvertiser.co.uk, dorsetecho.co.uk, newsshopper.co.uk, somersetcountygazette.co.uk, gazette-news.co.uk, warringtonguardian.co.uk, guardian-series.co.uk, readingchronicle.co.uk, thewestmorlandgazette.co.uk, bucksfreepress.co.uk, leaderlive.co.uk, thisiswiltshire.co.uk, westerntelegraph.co.uk, oxfordtimes.co.uk, wirralglobe.co.uk, gazetteandherald.co.uk, northwichguardian.co.uk, salisburyjournal.co.uk, thisislancashire.co.uk, asianimage.co.uk, basingstokegazette.co.uk, herefordtimes.com, yourlocalguardian.co.uk, leighjournal.co.uk, wiltshiretimes.co.uk, bournemouthecho.co.uk, theboltonnews.co.uk, stourbridgenews.co.uk, gazetteseries.co.uk, hampshirechronicle.co.uk, dailyecho.co.uk, ardrossanherald.com, alloaadvertiser.com, ayradvertiser.com, bicesteradvertiser.net, bordertelegraph.com, irvinetimes.com, impartialreporter.com, dunfermlinepress.com, centralfifetimes.com, barryanddistrictnews.co.uk, wearevoice.co.uk, prestwichandwhitefieldguide.co.uk, runcornandwidnesworld.co.uk, strathallantimes.co.uk, bordercountiesadvertizer.co.uk, wiltsglosstandard.co.uk, southendstandard.co.uk, redhillandreigatelife.co.uk, winsfordguardian.co.uk, thelancasterandmorecambecitizen.co.uk, dudleynews.co.uk, newforestpost.co.uk, middlewichguardian.co.uk, surreycomet.co.uk, romseyadvertiser.co.uk, romfordrecorder.co.uk, yorkshirelife.co.uk, droitwichadvertiser.co.uk, eveshamjournal.co.uk, countypress.co.uk, thescottishfarmer.co.uk, glasgowtimes.co.uk, barrheadnews.com, southwalesargus.co.uk, richmondandtwickenhamtimes.co.uk, burytimes.co.uk, falmouthpacket.co.uk, stroudnewsandjournal.co.uk, wimbledonguardian.co.uk, sthelensstar.co.uk, times-series.co.uk, clactonandfrintongazette.co.uk, kidderminstershuttle.co.uk, greenocktelegraph.co.uk, wandsworthguardian.co.uk, braintreeandwithamtimes.co.uk, keighleynews.co.uk, knutsfordguardian.co.uk, timesandstar.co.uk, enfieldindependent.co.uk, messengernewspapers.co.uk, maldonandburnhamstandard.co.uk, ilkleygazette.co.uk, andoveradvertiser.co.uk, malverngazette.co.uk, harrowtimes.co.uk, southwalesguardian.co.uk, witneygazette.co.uk, suttonguardian.co.uk, ludlowadvertiser.co.uk, brentwoodlive.co.uk, bromsgroveadvertiser.co.uk, darlingtonandstocktontimes.co.uk, borehamwoodtimes.co.uk, chelmsfordweeklynews.co.uk, bridgwatermercury.co.uk, smallholder.co.uk, whitchurchherald.co.uk, harwichandmanningtreestandard.co.uk, thetottenhamindependent.co.uk, redditchadvertiser.co.uk, cotswoldjournal.co.uk, cravenherald.co.uk, theoldhamtimes.co.uk, burnhamandhighbridgeweeklynews.co.uk, rhyljournal.co.uk, stalbansreview.co.uk, banburycake.co.uk, halsteadgazette.co.uk, ledburyreporter.co.uk, gazetteherald.co.uk, thevillager.co.uk, sloughobserver.co.uk, basildonstandard.co.uk, ealingtimes.co.uk, chardandilminsternews.co.uk, thisisoxfordshire.co.uk, hillingdontimes.co.uk, thurrockgazette.co.uk) hosted on the same server as heraldscotland.com (ip : 93.174.10.103).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 93.174.10.103) is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
15 years, 355 days old ( 1st registered on : 2008-03-03 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 10 days from today ( expires on : 2024-03-03 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
heraldscotland.com ( 18 characters )

Domain Registrar : eNom, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2008-03-03 2023-03-02 2024-03-03
15 years, 355 days old 0 years, 356 days ago 0 years, 10 days from today
15 years, 355 days old


Domain Name Servers used by heraldscotland.com
DNS Name IP Address
ns1-02.azure-dns.com13.107.236.2
ns2-02.azure-dns.net150.171.21.2
ns3-02.azure-dns.org204.14.183.2
ns4-02.azure-dns.info208.84.5.2


Domain is going to expire in less than a year time (0 years, 10 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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