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hrc.org favicon Human Rights Campaign - HRC hrc.org

Excellent Practice32
Improvement Could be Made13
Critical Issues to Attend6
Sep 25, 2020 12:00 PM

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Recommended Actions

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  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
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Detailed Reviews

Related Category
Most related categories of this website.

art   club   comics   courses   dog   festival   museum   tickets  

Title
Human Rights Campaign - HRC

Words count: 4    Unique Words: 4    Length: 27 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

campaign  change  close  commitment  community  contact  cookies  donate  equality  fight  hrc  human  initiative  involved  join  larsen  learn  lgbtq  live  making  members  membership  mobilize  people  policy  press  rights  rsquo  search  september  shop  sign  site  skip  sponsors  supporters  unite  virginia  vote  work 

Top 20 Keywords
Total Terms Count: 698

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
equality 19 2.72%
rights 13 1.86%
campaign 11 1.58%
hrc 11 1.58%
human 10 1.43%
lgbtq 9 1.29%
supporters 8 1.15%
mobilize 6 0.86%
members 6 0.86%
september 5 0.72%
donate 5 0.72%
community 5 0.72%
vote 5 0.72%
fight 4 0.57%
people 4 0.57%
join 4 0.57%
membership 4 0.57%
shop 4 0.57%
close 4 0.57%
skip 3 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
41150000000424

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(4)
Equality for All, not for some
Choose a Location
Leaving Site

<H2>

(11)
Cookies in use
Breaking down barriers that divide us
Making history is what we do
Equality is on the move
Your voice has never been more important
Donate to HRC
Recent News
Wear your heart on your shirt
Our Sponsors
Join millions of supporters by signing up for the HRC newsletter.
You are leaving HRC.org

<H3>

(5)
See what's happening near you
Joan Larsen is an Adversary of LGBTQ Progress
#AM_Equality: September 25, 2020
Human Rights Campaign and WarnerMedia Launch PSA Campaign Lifting Up the Stories of Transgender and Non-Binary People
Protect and Ensure the Right to Vote: Alphonso David Delivers Remarks at Unite for Equality Live
<STRONG> (4)Volunteer with HRC: Virtually or in Your Area
Register to Vote
Support the Equality Act
Join HRC's Mobile Action Network!


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
33.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://hrc.org/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
2.32 seconds - 13.10 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.34 s 0.03 s 0.03 s 0.01 s 2.43 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (30,388 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (30,388 bytes) 5 Kb (5,247 bytes) 25 Kb (25,141 bytes) 20.87 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.hrc.org/ and http://hrc.org are resolved to the same url :https://www.hrc.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://shop.hrc.org...hrc&utm_medium=button&utm_campaign=hrc_shop_button_main_menu
https://act.hrc.org/...ge/37230/data/1?ea.tracking.id=or_gnr_hrc_homepage_actionctr
https://act.hrc.org/page/18408/data/1?ea.tracking.id=or_gnr_hrc_JoinMAN
https://act.hrc.org/page/38208/data/1?ea.tracking.id=ot_vol_AC_story_EA2019
https://shop.hrc.org...medium=feature_image&utm_campaign=hrc_homepage_feature_image


You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://shop.hrc.org...n&utm_campaign=hrc_shop_button_main_menu
https://act.hrc.org/...racking.id=or_gnr_hrc_homepage_actionctr
https://act.hrc.org/...data/1?ea.tracking.id=or_gnr_hrc_JoinMAN
https://act.hrc.org/.../1?ea.tracking.id=ot_vol_AC_story_EA2019
https://shop.hrc.org...&utm_campaign=hrc_homepage_feature_image


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
102 63 165


Too many links (165), it may be considered as spam!

Internal Links (link to pages within this domain) - 102
URL Anchor Text
http://hrc.org/#mainSkip to Content
http://hrc.org/privacy-policyMore Information
http://hrc.org/campaigns/election-2020Unite for Equality. Like never...
http://hrc.org/Human Rights Campaign
https://give.hrc.org/page/47157/donate/Donate
https://shop.hrc.org/Shop
http://hrc.org/searchSearch
http://hrc.org/Human Rights Campaign
https://www.hrc.org/our-workOur Work
http://hrc.org/resourcesResources
https://www.hrc.org/get-involvedGet Involved
https://www.hrc.org/aboutAbout
https://shop.hrc.org...n&utm_campaign=hrc_shop_button_main_menuShop
https://www.hrc.org/newsNews
http://hrc.org/searchSearch
https://www.hrc.org/get-involved/member-centerManage Your Membership
https://www.hrc.org/about/careersCareers
https://www.hrc.org/press-releasesPress
https://www.hrc.org/about/contact-usContact
https://give.hrc.org/page/47157/donate/Donate
https://www.hrc.org/get-involvedMobilizing Equality Voters nat...
https://www.hrc.org/resourcesEducating the public & the com...
https://www.hrc.org/our-workAdvancing pro-equality policy ...
https://www.hrc.org/our-work/stories/turnout-in-2018#TurnOut in 2018
https://www.hrc.org/...o-marriage-equality-in-the-united-statesThe Journey to Marriage Equali...
https://www.hrc.org/...ork/stories/repeal-of-dont-ask-dont-tellRepeal of "Don't Ask, Don't Te...
https://www.hrc.org/campaigns/protest-vote-changeAdvancing Racial Equity ...
https://www.hrc.org/campaigns/election-2020Election 2020 Ini...
https://www.hrc.org/campaigns/hbcu-programHBCU Program Init...
http://hrc.org/get-involved/volunteerVolunteer with HRC: Virtually ...
http://hrc.org/resources/register-to-voteRegister to Vote ...
https://act.hrc.org/...racking.id=or_gnr_hrc_homepage_actionctrSupport the Equality Act ...
https://act.hrc.org/...data/1?ea.tracking.id=or_gnr_hrc_JoinMANJoin HRC's Mobile Action Netwo...
https://act.hrc.org/.../1?ea.tracking.id=ot_vol_AC_story_EA2019Share Your Story
https://give.hrc.org/page/47157/donate/Donate Now
http://hrc.org/newsView AllNews
https://www.hrc.org/...larsen-is-an-adversary-of-lgbtq-progressJoan Larsen is an Adversary of...
https://www.hrc.org/news/am-equality-september-25-2020#AM_Equality: September 25, 20...
https://www.hrc.org/...ies-of-transgender-and-non-binary-peopleHuman Rights Campaign and Warn...
https://www.hrc.org/...ivers-remarks-at-unite-for-equality-liveProtect and Ensure the Right t...
https://shop.hrc.org...&utm_campaign=hrc_homepage_feature_imageShop Now
http://hrc.org/about/corporate-partnersSee the full list
http://hrc.org/#end-sponsorsSkip Sponsors
http://hrc.org/#start-sponsorsSkip to top of Sponsors
https://www.hrc.org/get-involved/member-centerManage Your Membership
https://www.hrc.org/about/careersCareers
https://www.hrc.org/press-releasesPress
https://www.hrc.org/about/contact-usContact
https://www.hrc.org/privacy-policyPrivacy Policy
http://hrc.org/human...ghts-campaign-copyright-complaint-noticeCopyright Complaint Notice
https://www.hrc.org/in-your-area/alabamaAlabama
https://www.hrc.org/in-your-area/alaskaAlaska
https://www.hrc.org/in-your-area/arizonaArizona
https://www.hrc.org/in-your-area/arkansasArkansas
https://www.hrc.org/in-your-area/californiaCalifornia
https://www.hrc.org/in-your-area/coloradoColorado
https://www.hrc.org/in-your-area/connecticutConnecticut
https://www.hrc.org/in-your-area/delawareDelaware
https://www.hrc.org/in-your-area/washington-dcDistrict of Columbia
https://www.hrc.org/in-your-area/floridaFlorida
https://www.hrc.org/in-your-area/georgiaGeorgia
https://www.hrc.org/in-your-area/hawaiiHawaii
https://www.hrc.org/in-your-area/idahoIdaho
https://www.hrc.org/in-your-area/illinoisIllinois
https://www.hrc.org/in-your-area/indianaIndiana
https://www.hrc.org/in-your-area/iowaIowa
https://www.hrc.org/in-your-area/kansasKansas
https://www.hrc.org/in-your-area/kentuckyKentucky
https://www.hrc.org/in-your-area/louisianaLouisiana
https://www.hrc.org/in-your-area/maineMaine
https://www.hrc.org/in-your-area/marylandMaryland
https://www.hrc.org/in-your-area/massachusettsMassachusetts
https://www.hrc.org/in-your-area/michiganMichigan
https://www.hrc.org/in-your-area/minnesotaMinnesota
https://www.hrc.org/in-your-area/mississippiMississippi
https://www.hrc.org/in-your-area/missouriMissouri
https://www.hrc.org/in-your-area/montanaMontana
https://www.hrc.org/in-your-area/nebraskaNebraska
https://www.hrc.org/in-your-area/nevadaNevada
https://www.hrc.org/in-your-area/new-hampshireNew Hampshire
https://www.hrc.org/in-your-area/new-jerseyNew Jersey
https://www.hrc.org/in-your-area/new-mexicoNew Mexico
https://www.hrc.org/in-your-area/new-yorkNew York
https://www.hrc.org/in-your-area/north-carolinaNorth Carolina
https://www.hrc.org/in-your-area/north-dakotaNorth Dakota
https://www.hrc.org/in-your-area/ohioOhio
https://www.hrc.org/in-your-area/oklahomaOklahoma
https://www.hrc.org/in-your-area/oregonOregon
https://www.hrc.org/in-your-area/pennsylvaniaPennsylvania
https://www.hrc.org/in-your-area/puerto-ricoPuerto Rico
https://www.hrc.org/in-your-area/rhode-islandRhode Island
https://www.hrc.org/in-your-area/south-carolinaSouth Carolina
https://www.hrc.org/in-your-area/south-dakotaSouth Dakota
https://www.hrc.org/in-your-area/tennesseeTennessee
https://www.hrc.org/in-your-area/texasTexas
https://www.hrc.org/in-your-area/utahUtah
https://www.hrc.org/in-your-area/vermontVermont
https://www.hrc.org/in-your-area/virginiaVirginia
https://www.hrc.org/in-your-area/washingtonWashington
https://www.hrc.org/in-your-area/west-virginiaWest Virginia
...

External Links (link to pages on other websites) - 63
URL Anchor Text
https://mobilize.us/hrcFind Events
https://mobilize.us/hrcPhone Bank with HRC
https://corporate.comcast.com/company/nbcuniversal/telemundo
https://www.t-mobile.com
https://www.jnj.com
http://www.dell.com/diversity
https://www.barilla.com/en-us
https://www.tpg.com/
https://home.kpmg/us...Ch2ZrgSqEAAYASAAEgKrIvD_BwE&gclsrc=aw.ds
https://www.airbus.com/
https://www.ecolab.com/
http://www.carnivalcorp.com/
https://shop.nordstrom.com/
https://www.danaher.com/
https://www.alaskaair.com/
http://www.pnc.com
https://www.lumen.com/en-us/home.html
https://www.ups.com/us/en/global.page
https://www.masterca...card/who-we-are/diversity-inclusion.html
https://www.guardianlife.com/
https://www.lyft.com/round-up/causes/hrc
https://www.usbank.com/index.html
http://www.amazon.com
http://www.intel.com/content/www/us/en/homepage.html
http://www.cargill.com/
https://www.accenture.com/
http://www.capitalone.com
http://www.pfizer.com
https://corporate.ta...ibility/team-members/diversity-inclusion
http://www.hyatt.com/
http://bostonscientific.com/en-US/home.html
http://www.northropgrumman.com
http://www.pepsico.com/
http://www.apple.com
http://www.whirlpool.com/
http://www.hersheys.com
https://www.lfg.com
http://www.thecoca-colacompany.com/
http://www.diageo.com
http://www.macysinc.com/
http://www.shell.com/
http://www.starbucks.com/
http://www.morganstanley.com/
http://www.ibm.com/
http://www2.goldmansachs.com/
http://www.coxinc.com/
http://www.nike.com/
http://www.google.com/
https://www.mgmresorts.com/
http://www.chevron.com/
http://www.bp.com/
http://www.deloitte.com/us/inclusion
https://www.mgbwhome.com/
http://www.lexus.com/
http://www.ey.com/
http://www.nationwid...n1&WT.seg_4=Affinity-HumanRightsCampaign
http://www.microsoft.com/
http://www.citigroup.com/
http://hub.aa.com/en...anchorLocation=DirectURL&title=diversity
https://twitter.com/hrctwitter
https://www.facebook.com/humanrightscampaignfacebook
https://instagram.com/humanrightscampaigninstagram
https://uniteforequalitylive.org/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
75 67 8


8 images do not have Alt values.

Image URL - 75
URL ALT Text
https://hrc-prod-req...98.jpg?mtime=20200730161415&focal=none&tmtime=20200730161448A young Black man in a "Pride ...
https://hrc-prod-req...ze.png?mtime=20200708004936&focal=none&tmtime=20200708005726
https://hrc-prod-req...ge.png?mtime=20200810220353&focal=none&tmtime=20200810220421
https://hrc-prod-req...te.png?mtime=20200708005451&focal=none&tmtime=20200708005725
https://hrc-prod-req...00.png?mtime=20200708231918&focal=none&tmtime=20200708231925
https://hrc-prod-req...-1.jpg?mtime=20200811160443&focal=none&tmtime=20200812081236
https://hrc-prod-req...s5.jpg?mtime=20200713140054&focal=none&tmtime=20200727103205
https://hrc-prod-req...ge.jpg?mtime=20200708232639&focal=none&tmtime=20200708232654
https://hrc-prod-req...en.png?mtime=20200925113625&focal=none&tmtime=20200925113903
https://hrc-prod-req...ee.jpg?mtime=20200806210110&focal=none&tmtime=20200806210716A person wears a shirt that sa...
https://hrc-prod-req...sk.jpg?mtime=20200806210140&focal=none&tmtime=20200806210530A person wears a mask that say...
https://hrc-prod-req...sk.jpg?mtime=20200806210132&focal=none&tmtime=20200806210531Person wears a red, white and ...
https://hrc-prod-req...sk.jpg?mtime=20200806210140&focal=none&tmtime=20200806210532A person wears a mask that say...
https://hrc-prod-req...sk.jpg?mtime=20200806210132&focal=none&tmtime=20200806210532Person wears a red, white and ...
https://hrc-prod-req...sk.jpg?mtime=20200806210132&focal=none&tmtime=20200806210532Person wears a red, white and ...
https://hrc-prod-req...ee.jpg?mtime=20200806210120&focal=none&tmtime=20200806210717A person wears a Human Rights ...
https://hrc-prod-req...ee.jpg?mtime=20200806210110&focal=none&tmtime=20200806210716A person wears a shirt that sa...
https://hrc-prod-req...50.jpg?mtime=20200918160607&focal=none&tmtime=20200918160631Comcast | NBC Universal | Tele...
https://hrc-prod-req...50.jpg?mtime=20200918145341&focal=none&tmtime=20200918145436T-Mobile
https://hrc-prod-req...50.jpg?mtime=20200918145340&focal=none&tmtime=20200918145420Johnson & Johnson
https://hrc-prod-req...48.jpg?mtime=20200708234505&focal=none&tmtime=20200708234908Dell
https://hrc-prod-req...ads/Barilla_Logo_200x104.jpg?mtime=20200713131649&focal=noneBarilla
https://hrc-prod-req...00.png?mtime=20200713133530&focal=none&tmtime=20200730223335TPG Global
https://hrc-prod-req...G_NoCP_CMYK_US_200_x_104.jpg?mtime=20200713134723&focal=noneKPMG
https://hrc-prod-req...oads/AIRBUS_logo_200x104.jpg?mtime=20200713134708&focal=noneAirbus
https://hrc-prod-req...EcolabLogo4Color_200x104.jpg?mtime=20200713134715&focal=noneEcolab
https://hrc-prod-req...00.jpg?mtime=20200713131748&focal=none&tmtime=20200730223338Carnival Corporation
https://hrc-prod-req...STROM_2019_BLACK_200x104.jpg?mtime=20200713134726&focal=noneNordstrom
https://hrc-prod-req...naher_logo_STACK_200x104.jpg?mtime=20200713134712&focal=noneDanaher
https://hrc-prod-req...Lg.jpg?mtime=20200713131552&focal=none&tmtime=20200730223339Alaska Airlines
https://hrc-prod-req...00.jpg?mtime=20200713133331&focal=none&tmtime=20200730223347PNC
https://hrc-prod-req...50.jpg?mtime=20200918145625&focal=none&tmtime=20200918145721Lumen
https://hrc-prod-req...UPS_Shield_S_19Dec16_RGB.jpg?mtime=20200713133552&focal=noneUPS
https://hrc-prod-req...00.jpg?mtime=20200713133857&focal=none&tmtime=20200730223341Mastercard
https://hrc-prod-req...n_Sept_2018_logo_200x104.jpg?mtime=20200713134719&focal=noneGuardian Life Insurance
https://hrc-prod-req...eb.jpg?mtime=20200713133835&focal=none&tmtime=20200730223337Lyft
https://hrc-prod-req...USBank_logo_corp_rotator.jpg?mtime=20200713134436&focal=noneUS Bank
https://hrc-prod-req...00.jpg?mtime=20200713133629&focal=none&tmtime=20200730223342Amazon
https://hrc-prod-req...50.jpg?mtime=20200918144729&focal=none&tmtime=20200918144819Intel Corporation
https://hrc-prod-req...edownloads/Cargill_thumb.jpg?mtime=20200713134430&focal=noneCargill
https://hrc-prod-req...py.png?mtime=20200713131549&focal=none&tmtime=20200727111145Accenture
https://hrc-prod-req...00.jpg?mtime=20200713133715&focal=none&tmtime=20200730223338Capital One
https://hrc-prod-req...00.jpg?mtime=20200713133941&focal=none&tmtime=20200723115649Pfizer
https://hrc-prod-req...arget_Bullseye_Red_THUMB.jpg?mtime=20200713134728&focal=noneTarget
https://hrc-prod-req.../2018_Hyatt_logo_200x104.jpg?mtime=20200713134706&focal=noneHyatt
https://hrc-prod-req...ic.png?mtime=20200713134437&focal=none&tmtime=20200730223343Boston Scientific
https://hrc-prod-req...go.jpg?mtime=20200806132607&focal=none&tmtime=20200806132626Northrop Grumman
https://hrc-prod-req...co.png?mtime=20200713134454&focal=none&tmtime=20200730223346PepsiCo
https://hrc-prod-req...50.jpg?mtime=20200918144917&focal=none&tmtime=20200918145150Apple
https://hrc-prod-req...ol.png?mtime=20200713134500&focal=none&tmtime=20200730223348Whirlpool Corporation
https://hrc-prod-req...ey.png?mtime=20200713134442&focal=none&tmtime=20200730223345Hershey's
https://hrc-prod-req...up.png?mtime=20200713134445&focal=none&tmtime=20200730223345Lincoln Financial Group
https://hrc-prod-req...12.jpg?mtime=20200713131950&focal=none&tmtime=20200730223334Coca-Cola Company
https://hrc-prod-req...01.jpg?mtime=20200713133451&focal=none&tmtime=20200730223336Diageo
https://hrc-prod-req...sInc_Large_M_BLM_200x104.png?mtime=20200713134725&focal=noneMacy's Inc.
https://hrc-prod-req...ll.png?mtime=20200713134457&focal=none&tmtime=20200730223347Shell
https://hrc-prod-req...ks.png?mtime=20200713134458&focal=none&tmtime=20200730223347Starbucks
https://hrc-prod-req...ey.png?mtime=20200713134452&focal=none&tmtime=20200730223346Morgan Stanley
https://hrc-prod-req...bm.png?mtime=20200713134443&focal=none&tmtime=20200730223345IBM
https://hrc-prod-req...00.jpg?mtime=20200713133814&focal=none&tmtime=20200730223344Goldman Sachs
https://hrc-prod-req...or.jpg?mtime=20200806132436&focal=none&tmtime=20200806132526Cox Enterprises
https://hrc-prod-req...ke.png?mtime=20200713134521&focal=none&tmtime=20200730223339Nike
https://hrc-prod-req...66.jpg?mtime=20200713134433&focal=none&tmtime=20200730223344Google
https://hrc-prod-req...50.jpg?mtime=20200918144728&focal=none&tmtime=20200918144742MGM Resorts International
https://hrc-prod-req...on.png?mtime=20200713134502&focal=none&tmtime=20200727111145Chevron
https://hrc-prod-req...bp.png?mtime=20200713134438&focal=none&tmtime=20200730223340BP
https://hrc-prod-req...00.jpg?mtime=20200713132333&focal=none&tmtime=20200730223337Deloitte
https://hrc-prod-req...00.jpg?mtime=20200713132953&focal=none&tmtime=20200730223336Mitchell Gold + Bob Williams
https://hrc-prod-req...platinum_black_tag_THUMB.jpg?mtime=20200713134435&focal=noneLexus
https://hrc-prod-req...am.jpg?mtime=20200713132437&focal=none&tmtime=20200730223340Ernst & Young LLP
https://hrc-prod-req...nationwide-color-500x281.jpg?mtime=20200713134507&focal=noneNationwide Insurance
https://hrc-prod-req...ft.png?mtime=20200713134510&focal=none&tmtime=20200730223335Microsoft
https://hrc-prod-req...ti.png?mtime=20200713134509&focal=none&tmtime=20200730223340Citi
https://hrc-prod-req...ownloads/AA_2017_200x104.png?mtime=20200713134428&focal=noneAmerican Airlines
https://aaf1a18515da...8897ee.ssl.cf5.rackcdn.com/1954/UniteForEqualityLightbox.pngUnite for Equality


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://use.typekit.net/yit2rrl.cssstylesheet
http://hrc.org/assets/css/app.f403642d6f970280717e.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
5 3 8


You have 5 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://hrc.org/assets/js/runtime.e5d5405b8eec9b122cb3.js
http://hrc.org/assets/js/vendors.119f1432d20156f964c7.js
http://hrc.org/assets/js/app.eec9612a53a270176402.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.hrc.org/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
55
Excellent! You do have a lot of root domains (55) linked to your site hrc.org.

55
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 17,059
  Facebook Shares 9,635
  Facebook Comments 5,091
  Tweets 315
  LinkedIn 199

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/humanrightscampaign
Twitter Accounthttps://twitter.com/hrc
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hrc.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
78,376th most visited website in the world.
22,205th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain hrc.org is the only one hosted on the server (ip : 35.167.219.239).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 35.167.219.239) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 218 days old ( 1st registered on : 1997-02-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
9 years, 146 days from today ( expires on : 2030-02-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
hrc.org ( 7 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-02-19 2020-02-20 2030-02-19
23 years, 218 days old 0 years, 218 days ago 9 years, 146 days from today
23 years, 218 days old


Domain Name Servers used by hrc.org
DNS Name IP Address
ns-1411.awsdns-48.org205.251.197.131
ns-2.awsdns-00.com205.251.192.2
ns-1711.awsdns-21.co.uk205.251.198.175
ns-816.awsdns-38.net205.251.195.48


You have a nice choice of domain name, which is of a right length (7 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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