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ilovetest.org

hrc.org favicon hrc.org

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend9
Oct 20, 2021 12:40 AM

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Recommended Actions

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  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

art   club   comics   courses   dog   festival   museum   tickets  

Title
Human Rights Campaign - HRC

Words count: 4    Unique Words: 4    Length: 27 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

black  campaign  change  close  commitment  community  contact  cookies  donate  equality  fight  hrc  human  initiative  involved  issues  join  learn  legislation  lgbtq  magazine  making  members  membership  mobilize  passing  people  policy  press  rights  rsquo  september  shop  sign  site  skip  sponsors  supporters  video  work 

Top 20 Keywords
Total Terms Count: 738

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
equality 22 2.98%
rights 14 1.90%
human 12 1.63%
campaign 12 1.63%
lgbtq 11 1.49%
hrc 10 1.36%
supporters 8 1.08%
members 6 0.81%
fight 6 0.81%
mobilize 6 0.81%
community 5 0.68%
donate 5 0.68%
rsquo 4 0.54%
join 4 0.54%
september 4 0.54%
shop 4 0.54%
membership 4 0.54%
video 4 0.54%
magazine 4 0.54%
change 4 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
31160000000323

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(3)
Equality for All, not for some
Choose a Location
Leaving Site

<H2>

(11)
Cookies in use
Breaking down barriers that divide us
Making history is what we do
Equality is on the move
Your voice has never been more important
Donate to HRC
Recent News
Wear your heart on your shirt
Our Sponsors
Join millions of supporters by signing up for the HRC newsletter.
You are leaving HRC.org

<H3>

(6)
See what's happening near you
How to Help Pass the Equality Act
The Human Rights Campaign & Black In Fashion Council Release First-Ever ‘Black In Fashion’ Index
NEW VIDEO: Human Rights Campaign Premieres Video of Queen, Black Trans Woman Who Was Forced Into Homelessness, Sharing How Equality Act Will Prohibit Discrimination Based on Sexual Orientation or Gender Identity
Human Rights Campaign and TransCanWork Announce Robust Transgender Job Fair in Los Angeles
A More Just, Equitable and Inclusive Future
<STRONG> (3)Volunteer with HRC: Virtually or in Your Area
Support the Equality Act
Join HRC's Mobile Action Network!


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
27.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.31 seconds - 23.14 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.33 s 0.03 s 0.03 s 0.01 s 2.43 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (30,313 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (30,313 bytes) 6 Kb (5,545 bytes) 25 Kb (24,768 bytes) 22.39 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.hrc.org/ and http://hrc.org are resolved to the same url :https://www.hrc.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://shop.hrc.org...hrc&utm_medium=button&utm_campaign=hrc_shop_button_main_menu
https://shop.hrc.org...hrc&utm_medium=button&utm_campaign=hrc_shop_button_main_menu
https://act.hrc.org/...ge/37230/data/1?ea.tracking.id=or_gnr_hrc_homepage_actionctr
https://act.hrc.org/page/18408/data/1?ea.tracking.id=or_gnr_hrc_JoinMAN
https://act.hrc.org/page/38208/data/1?ea.tracking.id=ot_vol_AC_story_EA2019
https://shop.hrc.org...medium=feature_image&utm_campaign=hrc_homepage_feature_image


You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://shop.hrc.org...n&utm_campaign=hrc_shop_button_main_menu
https://shop.hrc.org...n&utm_campaign=hrc_shop_button_main_menu
https://act.hrc.org/...racking.id=or_gnr_hrc_homepage_actionctr
https://act.hrc.org/...data/1?ea.tracking.id=or_gnr_hrc_JoinMAN
https://act.hrc.org/.../1?ea.tracking.id=ot_vol_AC_story_EA2019
https://shop.hrc.org...&utm_campaign=hrc_homepage_feature_image


You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
103 68 171


Too many links (171), it may be considered as spam!

Internal Links (link to pages within this domain) - 103
URL Anchor Text
http://hrc.org/#mainSkip to Content
http://hrc.org/privacy-policyMore Information
http://hrc.org/Human Rights Campaign
https://shop.hrc.org...n&utm_campaign=hrc_shop_button_main_menuShop
https://give.hrc.org/page/47157/donate/Donate
http://hrc.org/searchSearch
http://hrc.org/Human Rights Campaign
http://hrc.org/our-workOur Work
http://hrc.org/resourcesResources
http://hrc.org/get-involvedGet Involved
http://hrc.org/aboutAbout
http://hrc.org/newsNews
http://hrc.org/searchSearch
http://hrc.org/get-involved/member-centerManage Your Membership
http://hrc.org/magazineEquality Magazine
http://hrc.org/about/careersCareers
http://hrc.org/press-releasesPress
http://hrc.org/about/contact-usContact
https://shop.hrc.org...n&utm_campaign=hrc_shop_button_main_menuShop
https://give.hrc.org/page/47157/donate/Donate
https://www.hrc.org/get-involvedMobilizing Equality Voters nat...
https://www.hrc.org/resourcesEducating the public & the com...
https://www.hrc.org/our-workAdvancing pro-equality policy ...
https://www.hrc.org/our-work/stories/turnout-in-2018#TurnOut in 2018
https://www.hrc.org/...o-marriage-equality-in-the-united-statesThe Journey to Marriage Equali...
https://www.hrc.org/...ork/stories/repeal-of-dont-ask-dont-tellRepeal of "Don't Ask, Don't Te...
https://www.hrc.org/campaigns/equality-actWorking Toward Legislative Cha...
https://www.hrc.org/campaigns/count-me-inFighting for Trans Justice ...
https://www.hrc.org/...state-legislative-attack-on-lgbtq-peopleStanding Up Against Hate Natio...
http://hrc.org/get-involved/volunteerVolunteer with HRC: Virtually ...
https://act.hrc.org/...racking.id=or_gnr_hrc_homepage_actionctrSupport the Equality Act ...
https://act.hrc.org/...data/1?ea.tracking.id=or_gnr_hrc_JoinMANJoin HRC's Mobile Action Netwo...
https://act.hrc.org/.../1?ea.tracking.id=ot_vol_AC_story_EA2019Share Your Story
https://give.hrc.org/page/47157/donate/Donate Now
http://hrc.org/newsView AllNews
https://www.hrc.org/news/how-to-help-pass-the-equality-actHow to Help Pass the Equality ...
https://www.hrc.org/...elease-first-ever-black-in-fashion-indexThe Human Rights Campaign & Bl...
https://www.hrc.org/...on-sexual-orientation-or-gender-identityNEW VIDEO: Human Rights Campai...
https://www.hrc.org/...ust-transgender-job-fair-in-los-angelesaHuman Rights Campaign and Tran...
https://www.hrc.org/magazineA More Just, Equitable and Inc...
https://shop.hrc.org...&utm_campaign=hrc_homepage_feature_imageShop Now
http://hrc.org/about/corporate-partnersSee the full list
http://hrc.org/#end-sponsorsSkip Sponsors
http://hrc.org/#start-sponsorsSkip to top of Sponsors
http://hrc.org/get-involved/member-centerManage Your Membership
http://hrc.org/magazineEquality Magazine
http://hrc.org/about/careersCareers
http://hrc.org/press-releasesPress
http://hrc.org/about/contact-usContact
http://hrc.org/privacy-policyPrivacy Policy
http://hrc.org/human...ghts-campaign-copyright-complaint-noticeCopyright Complaint Notice
https://www.hrc.org/in-your-area/alabamaAlabama
https://www.hrc.org/in-your-area/alaskaAlaska
https://www.hrc.org/in-your-area/arizonaArizona
https://www.hrc.org/in-your-area/arkansasArkansas
https://www.hrc.org/in-your-area/californiaCalifornia
https://www.hrc.org/in-your-area/coloradoColorado
https://www.hrc.org/in-your-area/connecticutConnecticut
https://www.hrc.org/in-your-area/delawareDelaware
https://www.hrc.org/in-your-area/washington-dcDistrict of Columbia
https://www.hrc.org/in-your-area/floridaFlorida
https://www.hrc.org/in-your-area/georgiaGeorgia
https://www.hrc.org/in-your-area/hawaiiHawaii
https://www.hrc.org/in-your-area/idahoIdaho
https://www.hrc.org/in-your-area/illinoisIllinois
https://www.hrc.org/in-your-area/indianaIndiana
https://www.hrc.org/in-your-area/iowaIowa
https://www.hrc.org/in-your-area/kansasKansas
https://www.hrc.org/in-your-area/kentuckyKentucky
https://www.hrc.org/in-your-area/louisianaLouisiana
https://www.hrc.org/in-your-area/maineMaine
https://www.hrc.org/in-your-area/marylandMaryland
https://www.hrc.org/in-your-area/massachusettsMassachusetts
https://www.hrc.org/in-your-area/michiganMichigan
https://www.hrc.org/in-your-area/minnesotaMinnesota
https://www.hrc.org/in-your-area/mississippiMississippi
https://www.hrc.org/in-your-area/missouriMissouri
https://www.hrc.org/in-your-area/montanaMontana
https://www.hrc.org/in-your-area/nebraskaNebraska
https://www.hrc.org/in-your-area/nevadaNevada
https://www.hrc.org/in-your-area/new-hampshireNew Hampshire
https://www.hrc.org/in-your-area/new-jerseyNew Jersey
https://www.hrc.org/in-your-area/new-mexicoNew Mexico
https://www.hrc.org/in-your-area/new-yorkNew York
https://www.hrc.org/in-your-area/north-carolinaNorth Carolina
https://www.hrc.org/in-your-area/north-dakotaNorth Dakota
https://www.hrc.org/in-your-area/ohioOhio
https://www.hrc.org/in-your-area/oklahomaOklahoma
https://www.hrc.org/in-your-area/oregonOregon
https://www.hrc.org/in-your-area/pennsylvaniaPennsylvania
https://www.hrc.org/in-your-area/puerto-ricoPuerto Rico
https://www.hrc.org/in-your-area/rhode-islandRhode Island
https://www.hrc.org/in-your-area/south-carolinaSouth Carolina
https://www.hrc.org/in-your-area/south-dakotaSouth Dakota
https://www.hrc.org/in-your-area/tennesseeTennessee
https://www.hrc.org/in-your-area/texasTexas
https://www.hrc.org/in-your-area/utahUtah
https://www.hrc.org/in-your-area/vermontVermont
https://www.hrc.org/in-your-area/virginiaVirginia
https://www.hrc.org/in-your-area/washingtonWashington
...

External Links (link to pages on other websites) - 68
URL Anchor Text
https://mobilize.us/hrcFind Events
https://mobilize.us/hrcPhone Bank with HRC
https://www.takeda.com/en-us/
https://www.rossstores.com/
https://www.bestbuy....at1553176474052.c?id=pcmcat1553176474052
https://www.medtronic.com/us-en/index.html
https://www.rtx.com/
https://www.paypal.com/us/home
https://www.vizzyhar...av?url=https://www.vizzyhardseltzer.com/
https://corporate.comcast.com/company/nbcuniversal/telemundo
https://www.t-mobile.com
https://www.jnj.com
http://www.dell.com/diversity
https://www.barilla.com/en-us
https://www.tpg.com/
https://www.airbus.com/
https://www.ecolab.com/
http://www.carnivalcorp.com/
https://shop.nordstrom.com/
https://www.danaher.com/
http://www.pnc.com
https://www.lumen.com/en-us/home.html
https://www.ups.com/us/en/global.page
https://www.masterca...card/who-we-are/diversity-inclusion.html
https://www.guardianlife.com/
https://www.lyft.com/round-up/causes/hrc
https://www.usbank.com/index.html
http://www.amazon.com
http://www.intel.com/content/www/us/en/homepage.html
http://www.cargill.com/
https://www.accenture.com/
http://www.capitalone.com
http://www.pfizer.com
https://corporate.ta...ibility/team-members/diversity-inclusion
http://www.hyatt.com/
http://bostonscientific.com/en-US/home.html
http://www.northropgrumman.com
http://www.pepsico.com/
http://www.apple.com
http://www.whirlpool.com/
http://www.hersheys.com
https://www.lfg.com
http://www.thecoca-colacompany.com/
http://www.diageo.com
http://www.macysinc.com/
http://www.shell.com/
http://www.starbucks.com/
http://www.morganstanley.com/
http://www.ibm.com/
http://www2.goldmansachs.com/
http://www.coxinc.com/
http://www.nike.com/
http://www.google.com/
https://www.mgmresorts.com/
http://www.chevron.com/
http://www.bp.com/
http://www.deloitte.com/us/inclusion
https://www.mgbwhome.com/
http://www.lexus.com/
http://www.ey.com/
http://www.nationwid...n1&WT.seg_4=Affinity-HumanRightsCampaign
http://www.microsoft.com/
http://www.citigroup.com/
http://hub.aa.com/en...anchorLocation=DirectURL&title=diversity
https://twitter.com/hrctwitter
https://www.facebook.com/humanrightscampaignfacebook
https://www.instagram.com/humanrightscampaign/instagram
https://www.tiktok.com/@humanrightscampaigntiktok

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
80 65 15


15 images do not have Alt values.

Image URL - 80
URL ALT Text
https://hrc.imgix.ne...000&ixlib=php-2.1.1&w=800&s=21d15aafdd8b91af7186231345813085A young Black man in a "Pride ...
https://hrc.imgix.ne...288&ixlib=php-2.1.1&w=288&s=38f1d62000a5ecfb97ce99537a5adaa2
https://hrc.imgix.ne...288&ixlib=php-2.1.1&w=288&s=b3b6225c7c9fd9bfb82eb36f012f1d11
https://hrc.imgix.ne...288&ixlib=php-2.1.1&w=288&s=e5fbf13cf69c16b11475c37ba3800d1d
https://hrc.imgix.ne...1.2&ixlib=php-2.1.1&w=352&s=51314ae39c72ac8f9ef375a8e117112f
https://hrc.imgix.ne...1.2&ixlib=php-2.1.1&w=352&s=1b3a7d86cca753555af5d797cb117478
https://hrc.imgix.ne...1.2&ixlib=php-2.1.1&w=352&s=4226e7624ade1aa24f8406935151393f
https://hrc.imgix.ne...771&ixlib=php-2.1.1&w=771&s=6e3e16d06c4598be7814ebe9528325a9
https://hrc.imgix.ne...396&ixlib=php-2.1.1&w=660&s=88300ecfd02b71ccf54cafc3d37d6b4a
https://hrc.imgix.ne...300&ixlib=php-2.1.1&w=225&s=6702dbb738825ebb52cee200e1660087
https://hrc.imgix.ne...000&ixlib=php-2.1.1&w=500&s=13848448e65505494da17a04d1af3666Small hearts, black woman stan...
https://hrc.imgix.ne...500&ixlib=php-2.1.1&w=500&s=771ba1e938277f7be87dc37a66110e19
https://hrc.imgix.ne...500&ixlib=php-2.1.1&w=500&s=5980e1a2c608700d392cc2d59008c6d8
https://hrc.imgix.ne...600&ixlib=php-2.1.1&w=600&s=ca665ee01bd6459aece7b05be426883b
https://hrc.imgix.ne...600&ixlib=php-2.1.1&w=600&s=c2c77a1c109ecb350b00426f54420216
https://hrc.imgix.ne...600&ixlib=php-2.1.1&w=600&s=c2c77a1c109ecb350b00426f54420216
https://hrc.imgix.ne...400&ixlib=php-2.1.1&w=800&s=d010ec6b45652a32ee95f26883768def
https://hrc.imgix.ne...800&ixlib=php-2.1.1&w=600&s=839e19dda5b8630cbf5456c959fd0cffSmall hearts, black woman stan...
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=d5591b0f69be7cbf4f03fd4915b21502Takeda Pharmaceuticals
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=3f26adf9422ab25a9c13a90b532cc5f0Ross Stores, Inc.
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=ccd20592224696c936c985946e1891b8Best Buy
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=cbe1d59c99e93646c635c1cf89dfeb6cMedtronic
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=603a157a416c2b3f8e6bcc575419e150Raytheon Technologies
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=17030058d9cdd302e71a32c9c9e84e61PayPal
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=34bda928c2ae4a352d6b2a1f21520c0fVizzy
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=6772312bcaa89d280f36a21f4f58e51bComcast | NBC Universal | Tele...
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=590e8586aaf8b33f9dbe34e4bc1a6c26T-Mobile
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=ce4c7e18b6fcab7343338a12d3c13dddJohnson & Johnson
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=9827b4485d8fab0954ce28c3f6204866Dell
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=57e3dac9cef9d7dd610fee0ff29f2424Barilla
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=0686c64de944bae1876220f4ffc0ce7cTPG Global
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=4c4172d0c2676083ad5e6ec97f823eabAirbus
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=69575734b5ab98a5b63a7be622ba195cEcolab
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=c7e42986c27ca5849f36acdc101893a0Carnival Corporation
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=baf8d75eb5b29f97898e45aac86a65d4Nordstrom
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=c6963bf74f8f44b32a621ec34cfa3c76Danaher
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=b3321a08cc3b5ed54e16199fc9d4c00aPNC
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=778b9a0fdd886208a58c0a35186d6d55Lumen
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=428a1603219869ba4748f0de2ec7ba16UPS
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=36fb083da5c1e37ca6333ba9dc507c3fMastercard
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=ff7e0010569879b4b37097219dd25614Guardian Life Insurance
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=bdfe63ab2a446363b9e6f2491f3987e1Lyft
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=28eddb263508cd48200a0cce80d98e01US Bank
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=8c3ab939b83a98a7e53f0ca410588b93Amazon
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=ffd5fb10b8a47e7c05b21349f0909706Intel Corporation
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=29cea153c8538dd8df3a3e090b8d85beCargill
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=353a4b6bf33229b8135ff47f2705d9fbAccenture
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=3dba36c5331541cc665d90d3134bbb4bCapital One
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=a66945c47bfe2aaee807829c971c8771Pfizer
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=75666986f184becfc49352c791f8671cTarget
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=3b3e2a8e58d94c2cb3b83b5d9baedb3aHyatt
https://hrc.imgix.ne...&fit=crop&ixlib=php-2.1.1&s=93fc8b491ad80b4ee6defcde84c4c72fBoston Scientific
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=51fee78515e6a70550918a749bc1e6b5Northrop Grumman
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=79cbe306861a03a9c85ff547d9b61228PepsiCo
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=7942d4df3e0af429b1db897e34c897a7Apple
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=17345c96eaff795aacfccb866151ad41Whirlpool Corporation
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=1018812d8d8a6ad0e279a6c1f0f32243Hershey's
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=663bece334066daa3128319bc45b965eLincoln Financial Group
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=5599bae96751defb4afbcffeb8fef34eCoca-Cola Company
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=1026a29d6a791c700fec7275e8746481Diageo
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=fb4822aca7e3a719aa79896605d908a5Macy's Inc.
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=d01760df909f12170b3992d2b08d9eafShell
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=d796111b51890ad795d928848fca1accStarbucks
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=e1e3bbd5d893eecdbdced4fdad4080b1Morgan Stanley
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=20c2916ae131a4167dd0a9cb663e2c61IBM
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=970535f04e4c38c8dc6b6f557a46d3b7Goldman Sachs
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=be705df7a64133723e09dd9f7fa3f728Cox Enterprises
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=5fd9617970a4992b9f7c61698f009e6cNike
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=7e417cf3e8e82eef1a3ac36431762f93Google
https://hrc.imgix.ne...&fit=crop&ixlib=php-2.1.1&s=e5ab1d12dffb0f68a34636fb42b907ceMGM Resorts International
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=21ff56b6bffe9cf7da94dc2c6b9e8fc7Chevron
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=8c9978719c388237428f0c7ff7a2633cBP
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=814282f3859707327c33c57b4d237a71Deloitte
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=25123706f8a7d627d91c97c6bb61d475Mitchell Gold + Bob Williams
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=c465c447132cbf82392412474e97e5acLexus
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=a57bdc03dfba85e4630e69f6e5b7ddbaErnst & Young LLP
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=04b8d13affae6d9cd961b6505b7c80e1Nationwide Insurance
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=a527545f54185bc8ad0c6ca1aadddf40Microsoft
https://hrc.imgix.ne...p-2.1.1&quality=100&w=500&s=1b5833d5c5e5fb63a38ce3aa8265a6ffCiti
https://hrc.imgix.ne...&fp-y=0.5&ixlib=php-2.1.1&s=2a84cc86275fd5de90163fdf776ed29dAmerican Airlines


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 3 4


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://use.typekit.net/yit2rrl.cssstylesheet
http://hrc.org/assets/css/app.55909cdacdfed25f10d0.cssstylesheet
https://www.hrc.org/cpresources/ace63126/css/style.css?v=1605197425stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
6 4 10


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://www.googleoptimize.com/optimize.js?id=OPT-K9MHRT9
http://hrc.org/assets/js/runtime.651cb94e41e75c376141.js
http://hrc.org/assets/js/vendors.ed9fcaa8de4c5a7e5b68.js
http://hrc.org/assets/js/app.67d860d7242f439ac2eb.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://hrc.org/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
55
Excellent! You do have a lot of root domains (55) linked to your site hrc.org.

55
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 17,059
  Facebook Shares 9,635
  Facebook Comments 5,091
  Tweets 315
  LinkedIn 199

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/humanrightscampaign
Twitter Accounthttps://twitter.com/hrc
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hrc.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
105,212th most visited website in the world.
24,708th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain hrc.org is the only one hosted on the server (ip : 54.68.222.45).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 54.68.222.45) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 243 days old ( 1st registered on : 1997-02-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
9 years, 121 days from today ( expires on : 2031-02-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
hrc.org ( 7 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-02-19 2021-02-20 2031-02-19
24 years, 243 days old 0 years, 242 days ago 9 years, 121 days from today
24 years, 243 days old


Domain Name Servers used by hrc.org
DNS Name IP Address
ns-1411.awsdns-48.org205.251.197.131
ns-2.awsdns-00.com205.251.192.2
ns-1711.awsdns-21.co.uk205.251.198.175
ns-816.awsdns-38.net205.251.195.48


You have a nice choice of domain name, which is of a right length (7 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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