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hsbc.com.hk favicon HSBC Hong Kong - Accounts, Insurance, Credit Cards, Loans hsbc.com.hk

Excellent Practice28
Improvement Could be Made13
Critical Issues to Attend9
Mar 19, 2024 01:19 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
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Detailed Reviews

Related Category
Most related categories of this website.

art   club   courses   energy   fundraising   loans   money   social  

Title
HSBC Hong Kong - Accounts, Insurance, Credit Cards, Loans

Words count: 8    Unique Words: 8    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
HSBC Hong Kong offers a range of bank accounts with 24/7 online banking services for investments, insurance, credit cards, loans, mortgages and savings.

Words count: 22    Length: 152 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
HSBC Hong Kong - Accounts, Insurance, Credit Cards, ... www.hsbc.com.hk/
HSBC Hong Kong offers a range of bank accounts with 24/7 online banking services for investments, insurance, credit cards, loans, mortgages and savings.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accounts  app  apply  banking  card  cash  credit  currency  debit  deposits  documents  forms  global  hsbc  insights  instalment  insurance  investment  learn  life  loans  market  mobile  mortgage  nbsp  offers  online  open  payments  personal  plan  premier  private  rewardcash  rewards  security  services  submit  visa  wealth 

Top 20 Keywords
Total Terms Count: 2,074

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hsbc 79 3.81%
card 52 2.51%
banking 51 2.46%
investment 37 1.78%
credit 32 1.54%
loans 31 1.49%
services 29 1.40%
plan 27 1.30%
wealth 24 1.16%
insurance 23 1.11%
online 23 1.11%
instalment 23 1.11%
accounts 21 1.01%
offers 19 0.92%
mobile 18 0.87%
app 18 0.87%
cash 17 0.82%
premier 16 0.77%
mortgage 15 0.72%
documents 14 0.68%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
29514000001000121

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Join HSBC Premier today

<H2>

(95)
New safety measure for Android device
All-in-One Accounts
Employee Banking Solutions
Deposits
Debit Cards
HSBC Mobile Apps
Currency & RMB Services
Budget
Well+
HSBC Finfit
Services & Payments
International Services
Greater Bay Area Services
Sustainability & Inclusive Banking
Help and support
Ways to Bank
Credit Cards
Overdrafts
Use Your Credit Card
Mortgages
Loans
Tools & Forms
Wealth Products
Wealth Financing
Wealth Mobile Solutions
Start Investing
Wealth Management
Wealth Insights
Greater Bay Area Services
Quick Links
Insurance
Buy Online
More from HSBC Life
Already a customer?
Investment 101
Featured Insights
Wealth Insights
Wealth Tool
HSBC Latest Offers
Credit Cards Offers
Card Financial Flexibility
Investment Offers
Loans Offers
Accounts Offers
Mortgages Offers
Quick Links
All-in-One Accounts
Employee Banking Solutions
Deposits
Debit Cards
HSBC Mobile Apps
Currency & RMB Services
Budget
Well+
HSBC Finfit
Services & Payments
International Services
Greater Bay Area Services
Sustainability & Inclusive Banking
Help and support
Ways to Bank
Credit Cards
Overdrafts
Use Your Credit Card
Mortgages
Loans
Tools & Forms
Wealth Products
Wealth Financing
Wealth Mobile Solutions
Start Investing
Wealth Management
Wealth Insights
Greater Bay Area Services
Quick Links
Insurance
Buy Online
More from HSBC Life
Already a customer?
Investment 101
Featured Insights
Wealth Insights
Wealth Tool
HSBC Latest Offers
Credit Cards Offers
Card Financial Flexibility
Investment Offers
Loans Offers
Accounts Offers
Mortgages Offers
Quick Links

<H3>

(14)
Wayfoong Multi-funding System
Visa Instalments
Get up to 4% p.a. time deposit interest rates
HSBC Premier
Join HSBC One to get up to HKD4,588 worth of rewards!
Investment
Commercial Banking
Global Banking and Markets
Global Private Banking
Broking Services
Contact HSBC
Find a branch
Help and Support
About HSBC
<I> (10)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
25.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-hk Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.28 seconds - 91.74 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.67 s 0.03 s 0.03 s 0.01 s 2.05 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
26 Kb (25,686 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
26 Kb (25,686 bytes) 15 Kb (15,067 bytes) 11 Kb (10,619 bytes) 141.89 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.hsbc.com.hk/ and http://hsbc.com.hk are resolved to the same url :https://www.hsbc.com.hk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://dco-form-ac.hsbc.com.hk/?lng=en_HK
https://dco-form-pil.hsbc.com.hk/?lng=en_HK
https://www.personal.eba.../3/investments?__cmd-All_MenuRefresh=&initialAccess=true
https://www.personal.eba...nts/stocks/buy?__cmd-All_MenuRefresh=&initialAccess=true
https://investments3.per...nking.hsbc.com.hk/utb/en-gb/portfolio?initialAccess=true
https://www.personal.eba...estments/bonds?__cmd-All_MenuRefresh=&initialAccess=true
https://cloud.messaging.hsbc.com.hk/inv-weekly?Source=doormat
https://dco-form-ac.hsbc.com.hk/?lng=en_HK
https://dco-form-pil.hsbc.com.hk/?lng=en_HK
https://www.personal.eba.../3/investments?__cmd-All_MenuRefresh=&initialAccess=true
https://www.personal.eba...nts/stocks/buy?__cmd-All_MenuRefresh=&initialAccess=true
https://investments3.per...nking.hsbc.com.hk/utb/en-gb/portfolio?initialAccess=true
https://www.personal.eba...estments/bonds?__cmd-All_MenuRefresh=&initialAccess=true
https://cloud.messaging.hsbc.com.hk/inv-weekly?Source=doormat


You may use url rewrite techniques to make these 14 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://dco-form-ac.hsbc.com.hk/?lng=en_HK
https://dco-form-pil.hsbc.com.hk/?lng=en_HK
https://www.personal.eba...-All_MenuRefresh=&initialAccess=true
https://www.personal.eba...-All_MenuRefresh=&initialAccess=true
https://www.personal.eba...-All_MenuRefresh=&initialAccess=true
https://dco-form-ac.hsbc.com.hk/?lng=en_HK
https://dco-form-pil.hsbc.com.hk/?lng=en_HK
https://www.personal.eba...-All_MenuRefresh=&initialAccess=true
https://www.personal.eba...-All_MenuRefresh=&initialAccess=true
https://www.personal.eba...-All_MenuRefresh=&initialAccess=true
http://hsbc.com.hk/impor...nt-notices/#tab-panel-tab_1253424271


You have 11 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
471 6 477


Too many links (477), it may be considered as spam!

Internal Links (link to pages within this domain) - 471
URL Anchor Text
http://hsbc.com.hk/help/...aud/android-malware-safety-measures/Learn more
http://hsbc.com.hk/legal/Cookie Policy
http://hsbc.com.hk/#top-of-contentSkip page header and navigatio...
https://www.hsbc.com.hk/Personal
http://www.business.hsbc.com.hk/en-gbBusiness
https://www.asia.privatebanking.hsbc.com.hk/Global Private Banking
http://hsbc.com.hk/#List of languages ...
http://hsbc.com.hk/Selected ...
http://hsbc.com.hk/zh-hk/繁體
http://hsbc.com.hk/zh-cn/简体
http://hsbc.com.hk/#cpiLog off
https://www.hsbc.com.hk/online/dashboardHSBC Online Banking
http://hsbc.com.hk/ways-.../#register-online-and-mobile-bankingRegister for Personal Internet...
https://investments4.per...king.hsbc.com.hk/stb/en-gb/portfolioStock Trading
https://www.online-banki...iness.hsbc.com.hk/portalserver/logonBusiness Internet Banking
http://hsbc.com.hk/accounts/All-in-One Accounts
http://hsbc.com.hk/accounts/products/one/HSBC One
http://hsbc.com.hk/premier/HSBC Premier
http://hsbc.com.hk/premier-elite/HSBC Premier Elite
http://hsbc.com.hk/global-private-banking/HSBC Global Private Banking
http://hsbc.com.hk/accounts/employee-banking/See all
http://hsbc.com.hk/accounts/products/savings/Savings Accounts
http://hsbc.com.hk/accounts/products/time-deposits/Time Deposits
http://hsbc.com.hk/accounts/products/current/Current Accounts
http://hsbc.com.hk/globa...ivate-banking/mastercard-debit-card/Global Private Banking Masterc...
http://hsbc.com.hk/debit...ards/products/mastercard-debit-card/Mastercard® Debit Card
http://hsbc.com.hk/ways-to-bank/mobile-apps/HSBC Mobile Apps
http://hsbc.com.hk/ways-to-bank/mobile-apps/banking/HSBC HK App
http://hsbc.com.hk/ways-to-bank/mobile-apps/banking/lite/HSBC HK App - Lite Mode
https://payme.hsbc.com.hkPayMe by HSBC
http://hsbc.com.hk/ways-to-bank/mobile-apps/See all
http://hsbc.com.hk/investments/products/foreign-exchange/24-hour Currency Exchange
http://hsbc.com.hk/investments/renminbi/Renminbi Services
http://hsbc.com.hk/investments/products/foreign-exchange/See all Renminbi Services
http://hsbc.com.hk/campaigns/budget/See all
http://hsbc.com.hk/well-plus/See all
http://hsbc.com.hk/finfit/See all
http://hsbc.com.hk/transfer-payments/Transfers and payments
http://hsbc.com.hk/accounts/products/current/echeque/eCheque Services
http://hsbc.com.hk/accounts/estatement/eStatement and eAdvice
http://hsbc.com.hk/mpf/MPF
http://hsbc.com.hk/mpf/See all
http://hsbc.com.hk/international/International Services
http://hsbc.com.hk/international/banking-in-hong-kong/Open a Hong Kong account
http://hsbc.com.hk/international/account-opening/Open an overseas account
http://hsbc.com.hk/international/See all
https://www.hsbc.com.hk/banking/greater-bay-area/See all
http://hsbc.com.hk/sustainability/Sustainability & Inclusive Ban...
http://hsbc.com.hk/sustainability/mobile/ESG Hub
http://hsbc.com.hk/community-banking/Community Banking
http://hsbc.com.hk/help/Help and support
http://hsbc.com.hk/help/cybersecurity-and-fraud/Cyber Security and Fraud Hub
http://hsbc.com.hk/legal/accessibility/Accessibility
http://hsbc.com.hk/help/View topics
http://hsbc.com.hk/ways-to-bank/Ways to Bank
http://hsbc.com.hk/ways-to-bank/mobile-apps/banking/lite/HSBC HK App - Lite Mode
http://hsbc.com.hk/ways-...mobile-apps/banking/account-opening/Mobile Account Opening
http://hsbc.com.hk/ways-to-bank/internet/HSBC Online Banking
http://hsbc.com.hk/ways-to-bank/branch/Branch Banking
http://hsbc.com.hk/ways-to-bank/branch/express-banking/Express Banking
http://hsbc.com.hk/ways-to-bank/phone/Phone Banking
http://hsbc.com.hk/legal/important-notices/Important Notices
http://hsbc.com.hk/campaigns/fps/Faster Payment System (FPS)
http://hsbc.com.hk/ways-...apps/banking/mobile-cash-withdrawal/Mobile Cash Withdrawal
http://hsbc.com.hk/ways-...-apps/banking/mobile-cheque-deposit/Mobile Cheque Deposit
https://retailbank.hsbc....om.hk/en/mobile-banking-masterclass/Digital Hub
http://hsbc.com.hk/ways-to-bank/See all
http://hsbc.com.hk/credit-cards/Credit Cards
http://hsbc.com.hk/credit-cards/products/everymile/HSBC EveryMile Credit Card
http://hsbc.com.hk/credit-cards/products/red/HSBC Red Credit Card
https://www.hsbc.com.hk/...redit-cards/products/visa-signature/Visa Signature Card
https://www.hsbc.com.hk/credit-cards/products/visa-platinum/Visa Platinum Card
https://www.hsbc.com.hk/...t-cards/products/premier-mastercard/Premier MasterCard
http://hsbc.com.hk/credi...ucts/unionpay-dual-currency-diamond/HSBC Pulse Dual Currency Card
https://www.hsbc.com.hk/...it-cards/products/student-visa-gold/Visa Gold Card for Students
https://www.hsbc.com.hk/credit-cards/products/visa-gold/Visa Gold Card
http://hsbc.com.hk/credi...ucts/unionpay-dual-currency-classic/UnionPay Dual Currency Card
http://hsbc.com.hk/credit-cards/apply/Apply for a new credit card
http://hsbc.com.hk/overdrafts/Overdrafts
https://www.hsbc.com.hk/overdrafts/See all
http://hsbc.com.hk/credit-cards/use-your-credit-card/Use Your Credit Card
https://www.redhotoffers.hsbc.com.hk/en/home/Cards Promotions
https://www.hsbc.com.hk/credit-cards/rewards/app/HSBC Reward+
https://www.hsbc.com.hk/...dit-cards/products/payment-services/Mobile Payments
http://hsbc.com.hk/credi...-cards/features/virtual-credit-card/HSBC Virtual Credit Card
https://www.hsbc.com.hk/.../payment-services/octopus-add-value/Octopus Auto Top-up
http://hsbc.com.hk/credit-cards/features/cash-advance/Cash Advance
http://hsbc.com.hk/credi...s/use-your-card/spending-instalment/Spending Instalment Plan
http://hsbc.com.hk/credi.../use-your-card/cash-instalment-plan/Cash Instalment Plan
http://hsbc.com.hk/credi...s/use-your-card/merchant-instalment/Interest-free Merchant Instalm...
http://hsbc.com.hk/credi...ards/use-your-card/cash-credit-plan/Cash Credit Plan
https://www.hsbc.com.hk/credit-cards/use-your-credit-card/See all
http://hsbc.com.hk/mortgages/Mortgages
https://www.hsbc.com.hk/mortgages/products/#home-loansHome Mortgage Loans
https://www.hsbc.com.hk/...rtgages/products/#home-related-loansHome-related Loans
https://www.hsbc.com.hk/...ges/products/repayment-plan-options/Mortgage Repayment Options
http://hsbc.com.hk/mortgages/products/See all mortgages
http://hsbc.com.hk/loans/Loans
http://hsbc.com.hk/loans/products/personal-instalment/Personal Instalment Loan
http://hsbc.com.hk/loans...products/personal-instalment-redraw/Personal Instalment Loan Redra...
...

External Links (link to pages on other websites) - 6
URL Anchor Text
http://www.gbm.hsbc.com/Global Banking and Markets
https://www.hsbcnet.com/HSBCnet
http://www.gbm.hsbc.com/Global Banking and Markets
https://www.hsbcprivatebank.com/enPrivate Banking
https://www.hsbcnet.com/HSBCnet
http://www.gbm.hsbc.com/Global Banking and Markets  ...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
13 3 10


10 images do not have Alt values.

Image URL - 13
URL ALT Text
http://hsbc.com.hk/content/dam/hsbc/hk/images/hongkong-hsbc-logo-en.svgHSBC Hong Kong Bank
http://hsbc.com.hk/content/dam/hsbc/hk/images/hongkong-hsbc-logo-en.svgHSBC Hong Kong Bank
http://hsbc.com.hk/conte...-21-9/8594-hk-premier-pws-homepage-hero-left-933x400.jpg
http://hsbc.com.hk/conte.../tile-16-9/12576-happy-couple-using-mobile-2000x1125.jpg
http://hsbc.com.hk/conte...dit-cards/tile-16-9/11889-iphone-for-life-en-889x500.jpg
http://hsbc.com.hk/conte...7205-mother-and-daughter-checking-the-piggy-bank-889x500
http://hsbc.com.hk/conte...-young-woman-using-smartphone-with-her-dog-2560x1440.jpg
http://hsbc.com.hk/conte...ages/mass/accounts/tile-16-9/12849-faker-dco-889x500.jpg
http://hsbc.com.hk/conte...rs.jpg/_jcr_content/renditions/cq5dam.web.1280.1280.jpeg
http://hsbc.com.hk/conte...61.jpg/_jcr_content/renditions/cq5dam.web.1280.1280.jpegA woman discussing with her te...
http://hsbc.com.hk/conte...ts.jpg/_jcr_content/renditions/cq5dam.web.1280.1280.jpeg
http://hsbc.com.hk/content/dam/hsbc/hk/images/HK_Private_banking.jpeg
http://hsbc.com.hk/content/dam/hsbc/hk/images/hk_broking.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 1 1


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://hsbc.com.hk/etc.c...ientlib-default.min.734d4cfdf5c3c1dfb2c373fec1bcc34b.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
8 3 11


You have 8 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://tags.tiqcdn.com/utag/hsbc/hk-rbwm/prod/utag.sync.js
http://hsbc.com.hk/etc.c.../clientlibs/appd.min.9a0d6a727f8b92f3a4cce4a6985afacb.js
http://hsbc.com.hk/etc.c...ic/clientlib-all.min.d0d681406f30470db6f8cfad4945e861.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://retailbank.hsbc.com.hk/ins/en/lifetalk/blog/LIFE Talk: insurance guide


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
39
Fair Enough! number of root domains (39) linked to your site hsbc.com.hk could be improved.

39
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 65
  Facebook Shares 111
  Facebook Comments 60
  Tweets 0
  LinkedIn 2

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site hsbc.com.hk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,022th most visited website in the world.
32th most visited website in Hong Kong  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - 20minutos.es, buylotto90.com) hosted on the same server as hsbc.com.hk (ip : 52.84.162.118).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 52.84.162.118) is located at United States  
the most site visitors come from Hong Kong  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Expires
0 years, 195 days from today ( expires on : 2024-10-01 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
hsbc.com.hk ( 11 characters )



[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown 2024-10-01
unknown old unknown ago 0 years, 195 days from today
unknown old


Domain Name Servers used by hsbc.com.hk
DNS Name IP Address
ns11.hsbc.com.hk203.112.92.245
ns21.hsbc.net108.59.171.0
ns1.hsbc.com.sg203.112.95.1
ns21.hsbc.uk108.59.173.0
ns20.hsbc.uk108.59.169.0
ns20.hsbc.net108.59.167.0


Domain is going to expire in less than a year time (0 years, 195 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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