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Excellent Practice33
Improvement Could be Made7
Critical Issues to Attend11
Oct 1, 2020 08:52 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 70 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     225
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   parenting   pictures   television   trailers  

HuffPost UK: UK News and Opinion

Words count: 6    Unique Words: 5    Length: 32 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
UK 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Catch up on the latest news, photos, videos, and more on Huffington Post

Words count: 13    Length: 72 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
HuffPost UK: UK News and Opinion
Catch up on the latest news, photos, videos, and more on Huffington Post

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

asylum  black  copy  created  debate  ended  huffington  huffpost  icon  kate  lockdown  masks  media  nbsp  ndash  news  opinion  people  photos  plan  post  prepared  raise  reporters  reserved  rights  rsquo  seekers  send  share  sketch  social  staycation  students  time  trace  verizon  videos  work  write 

Top 20 Keywords
Total Terms Count: 641

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 20 3.12%
huffpost 9 1.40%
news 7 1.09%
sketch 6 0.94%
icon 5 0.78%
black 4 0.62%
social 4 0.62%
lockdown 4 0.62%
ndash 4 0.62%
asylum 4 0.62%
people 4 0.62%
share 3 0.47%
seekers 3 0.47%
media 3 0.47%
reporters 3 0.47%
nbsp 3 0.47%
photos 2 0.31%
kate 2 0.31%
plan 2 0.31%
huffington 2 0.31%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Got a tip?
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Meghan And Harry: Britain Must End Structural Racism
Why Plan To House Asylum Seekers On Ferries Is Home Office’s Dumbest Idea Yet
EU Launches Legal Action Over UK’s Law-Breaking Brexit Plan
NHS Test And Trace Contact Tracing Rate Drops Again
All The Mad Places The Home Office Reportedly Wants To Send Asylum Seekers
Why Chrissy Teigen Sharing Her Baby Loss Means So Much To Women Like Me
PM’s Father Pictured Shopping Without Face Covering
Archie Lyndhurst, CBBC Star And Son Of Nicholas Lyndhurst, Dies Aged 19
Trump’s Family Didn’t Wear Masks During Presidential Debate — Except On Social Media
Here’s What Another Trump Victory Would Mean For The World
How A Three-Tier Lockdown System In England Could Work
Colston Fell. Now Black Bristolians Like Me Are Demanding A Better Future
Long Covid Isn’t Just Leaving People Sick – It’s Taking Everything They’ve Got
Sacha Baron Cohen Has Trump And Coronavirus In His Sights In First Look At Borat Sequel
South Park Pandemic Special Comes Right Out And Says It
Naga Munchetty Tries (And Fails) To Keep A Straight Face After Carol Kirkwood's Unfortunate Choice Of Words
Nicky Campbell To Share Details Of Bipolar Disorder Diagnosis In New Memoir
Game Of Thrones Author Reveals His Least Favourite Scene From The Show – And It's Not From The Finale
I’m Worried How Growing Up In A Pandemic Will Affect My Baby
Why I’m Removing My Republican Tattoo After 21 Years In The GOP
10,000 People Watched Us Get Married In The Middle Of A Pandemic And It Was Magical
My Boyfriend Of Three Years Suddenly Ghosted Me. Here’s Why I’m Grateful It Happened
Covid Numbers Can Be All-Consuming. Here’s How To Deal With Them
Why ‘Chain Of Trust’ Is The Next Covid-19 Term You Need To Know About
How To Talk To People Who Constantly Interrupt (And Why They Do It)
This Teacher’s Been Tweeting Her Kids’ Poems And They’re Brilliant
Opinion: Wondering How Uni Students Are Feeling? Like We’ve Been Thrown To The Wolves
Covid Has Created A Crisis Of Over-Policing. Parliament Must Act Now – Before It’s Too Late
Coronavirus Could Wipe Out Cash. Here’s Why That Matters For All Of Us
How Can We Talk About Body Image In Schools Without Criticising Capitalism?
Merseyside Placed Under Stricter Lockdown Rules
29 Tonnes Of Carrots Have Been Dumped At Goldsmiths College Campus
Coronavirus Spread In England ‘Slowing’, Latest Study Suggests
Subway Sandwich Loaves Too Sugary To Be Called Bread, Says Irish Court
More Than 170 People Test Positive For Covid At Cornwall Meat Packing Plant
Peers Set To Vote Again To Block Chlorinated Chicken Post-Brexit
5 Glaring Omissions From Priti Patel’s Plan To Right Wrongs Of Windrush
Covid Hospital Admissions Rising Sharply Among Over-65s
Who Are The Proud Boys? A Brit’s Guide To The Far-Right Group Trump Refuses To Condemn
4 Reasons The Plan To Send Asylum Seekers To Ascension Island Was Absolutely Ridiculous
Opinion: Brits Still Have To Learn To Appreciate Black People As Much As Their Music
We Speak To A Student On Lockdown At Their University Campus
Surgeon Investigated Over Claims He Hoarded 5,000 Bones
An Off-The-Rails Debate
Is Boris Johnson Giving The Country Enough Breathing Space To Flatten The Second Wave?
Minister Accused Of Covid Confusion Over 'Back To Work' Call
MPs Will Get A Vote On Any National Lockdown, Matt Hancock Announces
Yes, Priti Patel Is Considering Shipping Asylum Seekers Offshore
How To Write For HuffPost UK Opinion
Opinion: Parliament's Bars Now Have To Observe Curfew. But Let's Not Pretend We're In This Together
Opinion: Lockdown Never Ended For Disabled People
Opinion: Where Are The Women In Netflix's The Social Dilemma?
How To Write For HuffPost UK Personal
Britain’s Preparing For A Second Wave. But Shielders Like Me Are Being Left Behind
I Knew Uni Would Be Different. But I Wasn’t Prepared For This
I’m Thinking About Casual Sex For The First Time Since Coronavirus. This Is How It’s Going
It's A 2020 Miracle – Jane McDonald Has Changed Her Mind About Quitting Her Cruising Show
'You Don't Want This In Your Life': Kate Garraway Makes Impassioned Plea To Follow Coronavirus Guidelines
There's Less Than A Month Until Strictly Kicks Off, But Bill Bailey Is 'Still In The Dark' About The Show
Netflix Unveils Photos From Chadwick Boseman's Final Film Role In Ma Rainey's Black Bottom
4 Delicious Autumnal Hot Drink Recipes – Including A Pumpkin Spice Latte
6 Hacks For Socialising Outside, Even In The Cold Weather
20 Secret Staycation Swaps That Look Like They’re Abroad
The ‘Work Staycation’ Is On The Rise. Here’s Why People Are Doing It
Chrissy Teigen Shares Heart-Wrenching News She Has Suffered A Miscarriage
Parents Are Worried Lockdown Will Have Affected Their Child’s Development
12 Baby Names Beautifully Inspired By The Four Seasons
8 Simple Things You Can Do To Raise A Socially Confident Kid
Before Henry VIII Was King There Were Black Musicians In Britain
Teens Give Advice On How Schools Can Do Better By Black Students
How Social Media Develops A Relationship With Your Brain
A Minute Of Kindness: Therapy Dog Visiting Frontline Workers

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.83 seconds - 95.99 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
11.38 s 0.09 s 0.08 s 0.02 s 6.37 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
80 Kb (79,673 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
80 Kb (79,673 bytes) 6 Kb (5,646 bytes) 74 Kb (74,027 bytes) 7.63 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
70 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 141 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
281 17 298

Too many links (298), it may be considered as spam!

Internal Links (link to pages within this domain) - 281
URL Anchor Text News News Trump Elections 2020 Johnson Waugh Zone People Podcast Elections News Love TV Insider Vibes Only Health & Relationships Living & Drink & Work & Garden Business Stories I Making You Uncomfortable? As A Parent To Raise A Kid Diaries & Toddlers Voices Time with Sketc... Elections A MARE And Harry: Britain Must... Plan To House Asylum Seeke... Launches Legal Action Over ... Test And Trace Contact Tra... The Mad Places The Home Of... Chrissy Teigen Sharing Her...’s Father Pictured Shopping ... Lyndhurst, CBBC Star An...’s Family Didn’t Wear Mas...’s What Another Trump Vict... Shahid Ahmed A Three-Tier Lockdown Syst... Hinde Fell. Now Black Bristo... Olika

External Links (link to pages on other websites) - 17
URL Anchor Text
https://thespoils.luxuryThe Spoils with Sket... with Sketc... with Ske... with Sketc... wi... Policy with Sket... with Sketc... with Ske... with Sketc... wi... For Us With Us Chain Transparency Policy Dashboard

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
73 8 65

65 images do not have Alt values.

Image URL - 73
URL ALT Text headshot headshot headshot headshot headshot headshot headshot headshot

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
9 3 12

You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type,400,500,600,700,800,900&display=fallbackstylesheet

Scripts Block In Same Page Links to External Script Files Total
34 8 42

Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (255) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 4,595
  Facebook Shares 9,814
  Facebook Comments 3,418
  Tweets 0
  LinkedIn 357

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
32,477th most visited website in the world.
1,774th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (10 -,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
12 years, 202 days old ( 1st registered on : 2008-04-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 162 days from today ( expires on : 2021-04-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 20 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2008-04-06 2008-04-06 2021-04-06
12 years, 202 days old 12 years, 202 days ago 0 years, 162 days from today
12 years, 202 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 162 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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