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Excellent Practice31
Improvement Could be Made9
Critical Issues to Attend11
Oct 26, 2020 10:30 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 63 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     214
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

dog   multimedia   parenting   people   photos   pictures   science   stories  

HuffPost Canada - Canadian News Stories, Breaking News, Opinion

Words count: 8    Unique Words: 7    Length: 63 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Get the latest Canadian and world news covering politics, business, lifestyle and the viral web. Join the conversation on issues that matter to you.

Words count: 24    Length: 148 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
HuffPost Canada - Canadian News Stories, Breaking News, ...
Get the latest Canadian and world news covering politics, business, lifestyle and the viral web. Join the conversation on issues that matter to you.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

breaking  canada  canadian  copy  days  economically  election  follow  head  housing  huffpost  icon  info  job  latest  living  media  nations  nbsp  news  newscoronavirusu  opinion  parents  people  pics  play  politics  polls  raised  reporters  reserved  rolls  rsquo  sketch  social  stories  talk  trump  updated  voted 

Top 20 Keywords
Total Terms Count: 577

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 11 1.91%
rsquo 9 1.56%
huffpost 8 1.39%
sketch 6 1.04%
canadian 6 1.04%
icon 5 0.87%
breaking 4 0.69%
canada 4 0.69%
reporters 3 0.52%
nations 3 0.52%
stories 3 0.52%
job 3 0.52%
people 3 0.52%
media 3 0.52%
latest 3 0.52%
follow 3 0.52%
politics 3 0.52%
trump 3 0.52%
talk 2 0.35%
raised 2 0.35%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Got a tip?
U.S. Politics
Got a tip?


Alberta Hospital Workers Walk Off The Job To Protest Cuts During Pandemic
It’s Election Day In Saskatchewan As Voters Head To The Polls
’60 Minutes’ Reveals What Was Really In That Giant Trump Health Care Plan Book
Canadians Living In The U.S. Mull Heading Home If Trump Wins Again
Health Minister Defends Taking Off Mask At Toronto Airport
Trudeau Ducks Trump Questions During ’22 Minutes’ Appearance
‘That’s Enough.’ ’60 Minutes’ Airs Footage Of Trump Abruptly Leaving Interview
Spain Declares National State Of Emergency Over Coronavirus Outbreak
Meet The Captain Behind The Viral Canadian Forces Twitter Account
Workers Making The Least Are Hit Hardest For Extra Earnings: Federal Docs
Ivanka Trump’s Anniversary Message To Jared Kushner Quickly Goes Off The Rails
How Could The U.S. Election Affect Canada? (Podcast)
In 2020, Self-Care Is Becoming A More Radical Act
Americans In Canada Playing A Greater Role In Deciding This U.S. Election
Meet The Toronto Tattoo Artist Who Just Worked On Steph And Ayesha Curry
Obama Shares Joe Biden’s Year-Old Pandemic Prophecy
Hello, It’s The Funniest Tweets From Adele’s Episode Of ‘SNL’
Heartwarming Father-Son Pics Flood Internet After Troll Calls Biden Photo ‘Creepy’
How Blake Lively’s ‘Shoes’ Almost Overshadowed Ryan Reynolds’ Voting PSA
Saskatchewan Politics Treat Disability As An Afterthought. This Election's No Different.
Health Care Has A Problem. As Doctors, It's On Us To Be Part Of The Solution Too.
I Drove Through Canada With U.S. Licence Plates. It Didn't Go Well.
Live Arts Are Being Devastated. How Do We Keep Stages From Going Dark?
A 2014 Wiggles Song Is Going Viral For Stereotyping Indian People
Sandra Oh Says New Film ‘Over The Moon’ Normalizes Blended Asian Families
This Video Shows How Little Black History Is Taught In Ontario Schools
Disordered Eating Is Rising Among Teens. Here’s How Parents Can Help.
Ontario Reports More Than 1,000 New Daily COVID-19 Cases For 1st Time
HuffPost Canada Splash: Oct. 25, 2020
NDP Wins Historic Majority Government British Columbia Election
Ontario Considers Expanding Restrictions As New COVID Cases Hit Record High
More Than 75% Of People Entering Canada Since March Have Avoided Quarantine
Ont. Mental Health Response Teams Led To Hundreds Fewer Being Detained: Police
Violence From 'Bad Apples' In Indigenous Land Dispute Won't Be Tolerated: Ford
Nunavut Politicians Vote To Remove Minister Who Made 'All Lives Matter' Post
5 Things To Know As B.C. Heads To The Polls
Ontario's Rapid COVID Tests Will Go To Remote Communities First: Officials
Assembly Of First Nations Chief Calls On PM To Replace RCMP Commissioner
Conservative MP Flashes Middle Finger, Plays Coy When Asked To Apologize
‘Borat 2’ Includes A Deep Burn About The Trudeau Brownface Scandal
Trudeau Rolls Back Vow To End First Nations Boil Water Advisories By 2021
Half Of Canadians Want To Quit Their Job, Economic Crisis Or Not
Your Social Media Rants And Racy Pics Are Costing You Job Opportunities
14 Things You Can Do On A Zoom Call Other Than Expose Yourself
1.3 Million People Added To EI Rolls After CERB Ended
2/3 Of Young Canadians On Brink Of Insolvency But Homeowners See Wealth Soar
Ontario Got 74% Of National Housing Fund, While B.C. Got Less Than 1%
Toronto House Prices Jump 14% In Best-Ever September For Home Sales
Renters Finally Catch A Break, Can Use Rent Payments To Build Credit Score
Thank You, Le Château, For The Questionable Fashion Moments That United Us
How To Create A Relaxing Living Space To Settle Into This Winter
Kids In Fort McMurray Can Once Again Receive Free Books From Dolly Parton
Kim Kardashian Gets Painfully Real With Letterman About Paris Robbery
Easy Ways To Organize And Re-Home The Clutter In Your House
Exercising After Having A Kid Is Tough, But Not Impossible
15 Meals To Feed Your Family When You’re Absolutely Exhausted
Kobe, Kamala, And Other Popular Baby Names For 2020
This Cree Actress From Alberta Will Play Tiger Lily In The New 'Peter Pan'
This Is How Non-Black Parents Are Having The 'Race Talk' With Their Kids
Mindy Kaling Says Motherhood Made Her Need Her Late Mom, Not A Husband
Disney Legend Lea Salonga Thrilled To Be In New Kind Of Immigrant Story
Fox News Anchors Advised To Quarantine After Coronavirus Exposure: Report
Carl Bernstein Says GOP Senators Weighing Action If Trump Won't Step Down
Kelly Ripa Says Mark Consuelos' Bulge In Halloween Pic Is No Trick, All Treat
More People Have Already Voted Early Than In 2016 With Days To Go Before Election

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.84 seconds - 93.45 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
11.21 s 0.09 s 0.08 s 0.02 s 6.28 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
78 Kb (78,499 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
78 Kb (78,499 bytes) 5 Kb (5,039 bytes) 73 Kb (73,460 bytes) 6.86 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
63 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 131 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
253 19 272

Too many links (272), it may be considered as spam!

Internal Links (link to pages within this domain) - 253
URL Anchor Text News News in Canada Columbia VOTES Trudeau Scheer Singh May Politics Ford Politics Estate Income Taxed Skies Hacks News & Drink and Raised'Navigating' Guides Could Help You Can Use Talk'Life After Birth' Life Voices Kids To Pitch To HuffPost Policy VOTES TROUBLE IN THE BUBBLE Hospital Workers Walk ...’s Election Day In Saskatche...’60 Minutes’ Reveals What Was ... Living In The U.S. M... More Minister Defends Taking... Ducks Trump Questions ...‘That’s Enough.’ ’60 Minutes’ ... Declares National State ... The Captain Behind The Vi... Making The Least Are H... Trump’s Anniversary Mes...

External Links (link to pages on other websites) - 19
URL Anchor Text'Follow-Up' Podcast'Follow-Up''Born & Raised' with Sket... with Sketc... wi... with Ske... with Ske... with Sketc... with Sket... with Sketc... wi... with Ske... with Ske... with Sketc... With Us Agreement (Updated) Our Ads Not Sell My Personal Inform...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
66 4 62

62 images do not have Alt values.

Image URL - 66
URL ALT Text headshot headshot headshot headshot

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
9 3 12

You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type,400,500,600,700,800,900&display=fallbackstylesheet

Scripts Block In Same Page Links to External Script Files Total
34 7 41

Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (195) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,419
  Facebook Shares 5,454
  Facebook Comments 2,058
  Tweets 0
  LinkedIn 438

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
16,609th most visited website in the world.
425th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (11 -,,,,,,,,,, hosted on the same server as (ip : could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
10 years, 70 days old ( 1st registered on : 2010-08-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 294 days from today ( expires on : 2021-08-17 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 17 characters )

Domain Registrar : CIRA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2010-08-18 2010-08-18 2021-08-17
10 years, 70 days old 10 years, 70 days ago 0 years, 294 days from today
10 years, 70 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 294 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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