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independent.co.uk favicon independent.co.uk

Excellent Practice29
Improvement Could be Made11
Critical Issues to Attend10
Jan 17, 2026 08:30 AM

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Recommended Actions

  • ✔ Set meta keywords.
  • ✔ Reduce the number of H1 tags, only use one to include the most important keywords.
  • ✔ Use more straight forward terms, avoid using too much jargon in the page content.
  • ✔ Create and add a robots.txt for your site.
  • ✔ Create a XML sitemap for your site.
  • ✔ Reduce number of links to other pages.
  • ✔ Implement HTTP compression for your site.
  • ✔ Implement browser caching for your site.
  • ✔ Extend the registration of your domain for a longer period.
  • ✔ Add more text for meta description and ensure it contains 70 to 160 characters.
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Detailed Reviews

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courses   culture   lifestyle   movies   news   stories   trailers   video  

Title
The Independent | Latest news and features from US, UK and worldwide

Words count: 11    Unique Words: 10    Length: 68 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
and 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Latest news, comment and features from The Independent US

Words count: 9    Length: 57 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Independent | Latest news and features from US, UK ... www.independent.co.uk/
Latest news, comment and features from The Independent US

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accused  admits  beach  browser  claims  credit  damon  espa  faces  features  films  good  greenland  hotel  ice  independent  investigating  latest  lifestyle  logged  lsquo  navigate  ndash  ntilde  offers  ozempic  peace  people  plans  refresh  registeringplease  reveal  rsquo  sign  star  step  trump  vehicles  worldwide  year 

Top 20 Keywords
Total Terms Count: 1,368

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 56 4.09%
lsquo 32 2.34%
trump 14 1.02%
year 7 0.51%
latest 5 0.37%
claims 5 0.37%
hotel 5 0.37%
peace 5 0.37%
refresh 4 0.29%
logged 4 0.29%
ice 4 0.29%
ndash 4 0.29%
films 4 0.29%
independent 3 0.22%
features 3 0.22%
browser 3 0.22%
people 3 0.22%
damon 3 0.22%
greenland 3 0.22%
star 3 0.22%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11107200000000120

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(11)		Trump Reshapes The World
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Product Reviews
Culture
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Partner content
Latest videos
Travel
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indy100

<H2>

(107)		Stay up to date with notifications from The Independent
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...

<H3>

(2)		Thank you for registering
Thank you for registering


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.independent.co.uk/us/rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 766.71 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)		 Mobile/HSDPAM
(7.2Mbits/s)		 ADSL
(8Mbits/s)		 Cable
(30Mbits/s)		 Optical Fibre
(100Mbits/s)
9.86 s 0.08 s 0.07 s 0.02 s 5.52 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
69 Kb (69,004 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
69 Kb (69,004 bytes) 12 Kb (12,152 bytes) 57 Kb (56,852 bytes) 21.37 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.independent.co.uk/us and http://independent.co.uk are resolved to the same url :https://www.independent.co.uk/us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.independent.co.uk/?editionSwitcherSource=independent.co.uk
https://www.independent.co.uk/asia?editionSwitcherSource=independent.co.uk
http://independent.co.uk/login?regSourceMethod=Nav+register+CTA
http://independent.co.uk/podca...m_campaign=nov_nav_bar&itm_content=podcasts_button
http://independent.co.uk/newsl...ampaign=nov_nav_bar&itm_content=newsletters_button
https://puzzles.independent.co...mpaign=navbar&utm_medium=nav&utm_source=navpuzzles
http://independent.co.uk/newsl...v&itm_audience=prospecting&itm_content=newsletters
http://independent.co.uk/regis...ntent=register®SourceMethod=Footer+register+CTA
http://independent.co.uk/newsl...r&itm_audience=prospecting&itm_content=newsletters
http://independent.co.uk/donat...footer&itm_audience=prospecting&itm_content=donate
http://independent.co.uk/subsc...g_page&itm_audience=prospecting&itm_content=footer


You may use url rewrite techniques to make these 11 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://independent.co.uk/podca...ar&itm_content=podcasts_button
http://independent.co.uk/newsl...itm_content=newsletters_button
https://puzzles.independent.co...dium=nav&utm_source=navpuzzles
http://independent.co.uk/newsl...ecting&itm_content=newsletters
http://independent.co.uk/regis...urceMethod=Footer+register+CTA
http://independent.co.uk/newsl...ecting&itm_content=newsletters
http://independent.co.uk/donat...prospecting&itm_content=donate
http://independent.co.uk/subsc...prospecting&itm_content=footer


You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)		 External Links
(link to pages on other websites)		 Total
394 31 425


Too many links (425), it may be considered as spam!

Internal Links (link to pages within this domain) - 394
URL Anchor Text
http://independent.co.uk/#main-contentJump to content
https://www.independent.co.uk/...itcherSource=independent.co.ukUK Edition
https://www.independent.co.uk/...itcherSource=independent.co.ukAsia Edition
http://independent.co.uk/newslettersSign up to our newsletters
http://independent.co.uk/login...gSourceMethod=Nav+register+CTALog in / Register
http://independent.co.uk/Independent
http://independent.co.uk/podca...ar&itm_content=podcasts_buttonPodcasts
http://independent.co.uk/newsl...itm_content=newsletters_buttonNewsletters
http://independent.co.uk/usNews
http://independent.co.uk/usNews
http://independent.co.uk/bulletinBulletin
http://independent.co.uk/news/world/americasUS News
http://independent.co.uk/news/world/americas/us-politicsPolitics
http://independent.co.uk/news/world/americas/crimeCrime
http://independent.co.uk/us/moneyMoney
http://independent.co.uk/news/healthHealth
http://independent.co.uk/news/scienceScience
http://independent.co.uk/spaceSpace
http://independent.co.uk/news/ukUK News
http://independent.co.uk/news/world/europeEurope News
http://independent.co.uk/news/worldWorld News
http://independent.co.uk/topic/rethinking-global-aidGlobal Aid
http://independent.co.uk/sportSports
http://independent.co.uk/sportSports
http://independent.co.uk/sport/us-sportUS Sports
http://independent.co.uk/sport/footballSoccer
http://independent.co.uk/f1Formula 1
http://independent.co.uk/sport/ufcUFC
http://independent.co.uk/sport/rugby/rugby-unionRugby Union
http://independent.co.uk/sport/cricketCricket
http://independent.co.uk/sport/tennisTennis
http://independent.co.uk/sport/boxingBoxing
http://independent.co.uk/sport/cyclingCycling
http://independent.co.uk/sport/golfGolf
http://independent.co.uk/tv/sportSports Videos
http://independent.co.uk/arts-entertainmentCulture
http://independent.co.uk/arts-entertainmentCulture
http://independent.co.uk/arts-entertainment/filmsMovies
http://independent.co.uk/arts-entertainment/tvTV & Radio
http://independent.co.uk/arts-entertainment/musicMusic
http://independent.co.uk/gamesGames
http://independent.co.uk/arts-entertainment/booksBooks
http://independent.co.uk/arts-entertainment/artArt
http://independent.co.uk/arts-entertainment/photographyPhotography
http://independent.co.uk/arts-entertainment/theatre-danceTheatre & Dance
http://independent.co.uk/tv/cultureCulture Videos
http://independent.co.uk/life-styleLifestyle
http://independent.co.uk/life-styleLifestyle
http://independent.co.uk/techTech
http://independent.co.uk/life-style/food-and-drinkFood & Drink
http://independent.co.uk/life-style/fashionFashion
http://independent.co.uk/life-style/love-sexLove & Sex
http://independent.co.uk/life-style/womenWomen
http://independent.co.uk/life-style/health-and-familiesHealth & Families
http://independent.co.uk/life-style/royal-familyRoyal Family
http://independent.co.uk/life-style/motoringMotoring
http://independent.co.uk/cars/electric-vehiclesElectric Vehicles
http://independent.co.uk/tv/lifestyleLifestyle Videos
http://independent.co.uk/us/moneyMoney
http://independent.co.uk/us/moneyMoney
http://independent.co.uk/us/travelTravel
http://independent.co.uk/us/travelTravel
http://independent.co.uk/travel/news-and-adviceNews & Advice
http://independent.co.uk/author/simon-calderSimon Calder
http://independent.co.uk/travel/north-america/usaUSA
http://independent.co.uk/travel/ukUK
http://independent.co.uk/travel/europeEurope
http://independent.co.uk/travel/asiaAsia
http://independent.co.uk/travel/inspirationInspiration
http://independent.co.uk/travel/48-hours-inCity Guides
http://independent.co.uk/travel/sustainable-travelSustainable Travel
http://independent.co.uk/climate-changeClimate
http://independent.co.uk/climate-changeClimate
http://independent.co.uk/climate-change/newsNews
http://independent.co.uk/climate-change/climate-100Climate 100
http://independent.co.uk/climate-change/opinionVoices
http://independent.co.uk/climate-change/sustainable-livingSustainable Living
http://independent.co.uk/climate-change/infactExplained
http://independent.co.uk/tv/climateClimate Videos
http://independent.co.uk/cars/electric-vehiclesElectric Vehicles
http://independent.co.uk/climate-change/sgiSGI
http://independent.co.uk/independentpremiumPremium
http://independent.co.uk/independentpremiumPremium
http://independent.co.uk/voices/editorialsEditorials
http://independent.co.uk/independentpremium/voicesVoices
http://independent.co.uk/independentpremium/long-readsLong Reads
http://independent.co.uk/indep...dentpremium/politics-explainedPolitics Explained
http://independent.co.uk/independentpremium/news-analysisNews Analysis
http://independent.co.uk/us/voicesVoices
http://independent.co.uk/voices/editorialsEditorials
http://independent.co.uk/voices/lettersLetters
http://independent.co.uk/extras/indybestBest
http://independent.co.uk/extras/indybest/house-gardenHome & Garden
http://independent.co.uk/extras/indybest/gadgets-techTech
http://independent.co.uk/extras/indybest/fashion-beautyFashion & Beauty
http://independent.co.uk/extras/indybest/food-drinkFood & Drink
http://independent.co.uk/extras/indybest/kidsKids
http://independent.co.uk/extras/indybest/booksBooks
http://independent.co.uk/extras/indybest/travel-outdoorsTravel & Outdoors
http://independent.co.uk/extras/indybest/outdoor-activitySports & Fitness
...

External Links (link to pages on other websites) - 31
URL Anchor Text
https://www.independentespanol...itcherSource=independent.co.ukEdición en Español
https://www.indy100.com/Indy100
https://www.indy100.com/politi...trump-reporter-greenland-petty
https://www.indy100.com/politi...trump-reporter-greenland-pettyTrump gets petty with reporter...
https://www.indy100.com/politi...trump-reporter-greenland-pettyTrump gets petty with reporter...
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https://www.indy100.com/tv/eup...ason-3-zendaya-kadeem-hardison
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https://www.indy100.com/gaming/gta-6-release-date-newsGTA 6 LIVE: Release date updat...
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https://twitter.com/Independent
https://www.independentespanol.com/Independent en Español
https://www.independentarabia.com/Independent Arabia
https://www.indyturk.com/Independent Turkish
https://www.independentpersian.com/Independent Persian
https://www.independenturdu.com/Independent Urdu
https://www.standard.co.uk/The Standard
https://www.independentadvertising.com/Independent Advertising
https://www.independentadverti...com/licensing-and-syndication/Syndication
https://www.linkedin.com/company/the-independent/jobs/Working at The Independent

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
106 90 16


16 images do not have Alt values.

Image URL - 106
URL ALT Text
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The ruling follows months o...

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Florida is losing retirees ...

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The new study claims that t...

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Persistent, targeted harass...

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Rep. Jasmine Crockett on Ca...

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Matt Damon during his appea...

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Anders Fogh Rasmussen form...

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Harrison Ford and Phoebe Wa...

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Andrea ‘Chick’ White was a ...

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Our Little Miss Pageant fam...

https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webpDonald Trump and Sir Tony Blai...
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Russia Ukraine war live upd...

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The former 'All That' child...

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Eric Trump is headed to Ire...

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Fewer kids are getting the ...

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Few details have been relea...

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‘I had become very tired of...

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The Most Interesting Man in...

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DoorDash and Uber Eats cour...

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A McDonald’s in downtown Se...

https://static.independent.co....&crop=3%3A2%2Csmart&trim=117%2C0%2C0%2C0&auto=webp

A man has been charged with...

https://static.independent.co....?quality=75&width=640&crop=1%3A1%2Csmart&auto=webpAn Anti-Iranian regime protest...
https://static.independent.co....?quality=75&width=640&crop=1%3A1%2Csmart&auto=webp

A group of Democratic lawma...

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Pam Bondi defended the DOJ’...

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A woman in Florida with a d...

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Staff at the Dinosaur Natio...

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Bad Bunny's video trailer f...

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Jennifer Lawrence pictured ...

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Chantel Hayford and Jerry M...

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The White House has release...

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Democrats want to target th...

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TrumpDonald Trump’s top eco...

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The purchase of the debt se...

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Nearly one in three Canadia...

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Immigration law enforcement...

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The latest poll makes dire ...

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Stephen Miller has outlined...

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Airlines make money from lo...

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DoorDash-Kroger

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JD Vance says it was ‘very ...

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This is the worst flu seaso...

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Sources told The Independen...

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Emilia Clark broke a rib wh...

https://static.independent.co....40&crop=3%3A2%2Csmart&trim=1%2C0%2C1%2C0&auto=webp

Clayton Dietz, 11, shot and...

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Gen X and millennials are s...

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Life's a beach at Andaz Mia...

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The Bayeux Tapestry is due ...

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Larry Kudlow declares that ...

https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp

Derek Rosa, 15, pleaded gui...

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Ansley Baker (left) and Liz...

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Canada, the world’s second-...

https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp

Jimmy Kimmel tore into Trum...

https://static.independent.co....40&crop=3%3A2%2Csmart&trim=0%2C1%2C0%2C0&auto=webp

Donald Trump leaves the Whi...

https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp

Charles Wall has been named...

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A majority of the country h...

https://static.independent.co....?quality=75&width=640&crop=1%3A1%2Csmart&auto=webp

A McDonald’s in downtown Se...

https://static.independent.co....?quality=75&width=640&crop=1%3A1%2Csmart&auto=webp

Join our club: Friendships ...

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John and Teddi Mellencamp

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Melissa Leo won the Oscar f...

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Google Smart Glasses

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Ben Affleck and Matt Damon ...

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Invading sargassum seaweed ...

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Building your credit score ...

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Ben Affleck and Matt Damon ...

https://static.independent.co....ges-1473975786.jpeg?quality=75&width=640&auto=webp

Invading sargassum seaweed ...

https://static.independent.co....ages-1238021750.jpg?quality=75&width=640&auto=webp

Building your credit score ...

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I’d always recommend taking...

https://static.independent.co....?quality=75&width=640&crop=3%3A2%2Csmart&auto=webp

Should you take fiber suppl...

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I tried and tested a whole ...

https://static.independent.co....40&crop=3%3A2%2Csmart&trim=0%2C0%2C0%2C0&auto=webp

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