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indigo.ca favicon indigo.ca

Excellent Practice27
Improvement Could be Made16
Critical Issues to Attend8
Jun 13, 2025 12:19 AM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 18 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • ...     54
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Detailed Reviews

Related Category
Most related categories of this website.

art   deals   electronics   festival   jewelry   museum   planet   shop  

Title
Indigo - Chapters - Coles | Canada's Biggest Bookstore

Words count: 6    Unique Words: 6    Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shop over 7 million books, home decor, stationery, toys, and more. Plus, free shipping and pick up in store on eligible orders.

Words count: 21    Length: 127 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Indigo - Chapters - Coles | Canada's Biggest Bookstore www.indigo.ca/
Shop over 7 million books, home decor, stationery, toys, and more. Plus, free shipping and pick up in store on eligible orders.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Indigo

Words count: 1    Length: 6 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (1/1)
indigo 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

authors  biggest  books  bookstore  canada  canada's  canadian  chapters  coles  content  day  decor  discover  eligible  enjoy  father's  footer  fran  free  gifts  great  indigo  learn  main  online  operated  orders  owned  pick  plum  proudly  rewards  shipping  shop  sign  skip  stationery  status  store  toys 

Top 20 Keywords
Total Terms Count: 88

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
indigo 3 3.41%
shop 3 3.41%
store 3 3.41%
orders 3 3.41%
chapters 2 2.27%
coles 2 2.27%
biggest 2 2.27%
bookstore 2 2.27%
books 2 2.27%
free 2 2.27%
shipping 2 2.27%
pick 2 2.27%
skip 2 2.27%
content 2 2.27%
father's 2 2.27%
day 2 2.27%
canadian 2 2.27%
sign 2 2.27%
gifts 2 2.27%
canada's 1 1.14%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
01232600002104345

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(12)
Select a store
New This Week
Up to 30% off Indigo Bestsellers
Most Anticipated
Heather's Picks
Buy 2, Get 1 Free: Summer Reading Select Scholastic Series
Pride Month Reads
We’re Canada’s Biggest Bookstore
Recently Viewed
Join our email list
Select List
Your lists, all in one place

<H3>

(326)
Bury Our Bones in the Midnight Soil
With a Vengeance: A Novel
House of Flame and Shadow
Caught Up: Into Darkness Trilogy
A Most Puzzling Murder: A quirky, humorous locked room murder mystery with riddles and puzzles for the reader to solve
Anatomy of a Cover-Up: The Truth about the RCMP and the Nova Scotia Massacres
A Good Girl's Guide to Murder: Deluxe Edition
The Will of the Many
The Paper Birds: A Novel
The River Is Waiting: A Novel
Six Wild Crowns
The Love Hypothesis: Collector's Edition
Kakigori Summer: A Novel
Kill Your Darlings: A Novel
King of Ashes: A Novel
Slow Burn Summer: A Novel
So Far Gone: A Novel
Floored: A Woman's Guide to Pelvic Floor Health at Every Age and Stage
Confessions of a Grammar Queen: A Novel
Amelia, If Only
The Meaning of Jungkook: The Triumph of BTS and the Making of a Global Pop Superstar
Wolf Siren
Can You Take It? (Deluxe Edition)
A Dance of Lies
The Wicked + The Divine Compendium: Indigo Exclusive Edition
Grin and Beard It (Deluxe Edition)
Margo's Got Money Troubles: A Novel
Minecraft: The Manga, Vol. 2
Komi Can't Communicate, Vol. 34
Great Black Hope: A Novel
The Innocent
Fluffy McWhiskers Crunchazaur Kaboom
Emiko
Charity Trickett Is Not So Glamorous: A Novel
Devourer's Attack
What If You Fall for Me First?
Ordinary Love: A Novel
The Palace of Illusions
It Rhymes With Takei
Jill Is Not Happy
The Art of Murder
The Damagers: A Novel
Lucy Undying: A Dracula Novel
Unrest: A Novel
The Sky on Fire
Classic Chinese Recipes: 75 signature dishes
Classic Italian Recipes: 75 Signature Dishes
Classic Indian Recipes: 75 Signature Dishes
Alanis: Thirty Years of Jagged Little Pill
Fantastic Four For Dummies
Hidden Earth Coloring Book: Color and Breathe
The Examiner: A Novel
The Garden Club Murders
Confidence Man: The Making of Donald Trump and the Breaking of America
Angelhunting: A Seamus Caron Mystery
Turdle: Logic Puzzles to Solve While You're on the Loo
The Witch Roads
Dark Diamond: Time's Shadow Trilogy, Book One
Braided Heritage: Recipes and Stories on the Origin of American Cuisine
A Darkness Returns: Book One of The Dragonwar Saga
French Bakes Made Simple: From macaron to millefeuille and more
Mirrored Heavens
La floraison des nénuphars
L'allégorie des truites arc-en-ciel
Le vacarme des possibles
One Golden Summer - Indigo Exclusive Edition
Every Salad Ever: From Grains to Greens and Pasta to Beans Plus Every Salad In Betweens: INDIGO EXCLUSIVE
Broken Country (Reese's Book Club)
My Friends
Atmosphere (Indigo Exclusive Edition): A Love Story
Bury Our Bones in the Midnight Soil
Finding Flora
Never Flinch: A Novel
With a Vengeance: A Novel
Caught Up: Into Darkness Trilogy
Atmosphere: A Love Story
I Hope You Remember: Poems on Loving, Longing, and Living
Great Big Beautiful Life: Reese's Book Club (Indigo exclusive edition)
The First Gentleman
Isola: Reese's Book Club: A Novel
Julie Chan Is Dead: A Novel
Eat to Love: Where Health Meets Flavor: 115+ Nourishing and Adaptable Plant-Forward Recipes from a Nutritional Chef: A Cookbook
Wood, Fire & Smoke: Recipes and Techniques for Wood-Fired Cooking
More or Less Maddy: A Novel
One Day, Everyone Will Have Always Been Against This
The Emperor of Gladness: Oprah's Book Club: A Novel
IRON FLAME
The Wedding People: A Novel
The Art Spy: The Extraordinary Untold Tale of WWII Resistance Hero Rose Valland
My Friends: Indigo Signed Exclusive Edition
Fourth Wing
The Housemaid Is Watching
Bones of a Giant
Written on the Dark
A Curse Carved in Bone: Book Two of the Saga of the Unfated
The Book of Records
King of Ashes: A Novel
Phantasma
The Housemaid's Secret
Wild Side Indigo Exclusive (Deluxe Edition)
The Marble Hall Murders: A Novel
...
<U> (2)Shop Now.
Learn More
<I> (1)
<STRONG> (4)Great Gifts for Father's Day Under $25. Shop Online and Pick Up in Store.
20% off Best Books of 2025 So Far
🍁 Proudly Canadian Owned and Operated. Discover Canadian Authors. Shop Now. 🍁
Enjoy Free Shipping on Orders $49+*. Learn More.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
70.6

The page text content is a bit too simple.

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.79 seconds - 139.17 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
15.71 s 0.12 s 0.11 s 0.03 s 8.80 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
110 Kb (109,943 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
110 Kb (109,943 bytes) 1 Kb (679 bytes) 109 Kb (109,264 bytes) 0.62 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
18 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.indigo.ca/en-ca/ and http://indigo.ca are resolved to the same url :https://www.indigo.ca/en-ca/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://indigo.ca/en-ca...utm_source=internal&utm_id=20250604&utm_content=&utm_term=
http://indigo.ca/en-ca...utm_source=internal&utm_id=20250611&utm_content=&utm_term=
https://www.indigo.ca/...utm_source=internal&utm_id=20250422&utm_content=&utm_term=
http://indigo.ca/en-ca...utm_source=internal&utm_id=20250422&utm_content=&utm_term=
https://www.indigo.ca/...-OAuthLogin?oauthProvider=Auth0&oauthLoginTargetEndPoint=1
http://indigo.ca/accou...us-order-lookup.html?link-usage=Header%3A%20Order%20Status
https://www.indigo.ca/...-OAuthLogin?oauthProvider=Auth0&oauthLoginTargetEndPoint=1
http://indigo.ca/accou...us-order-lookup.html?link-usage=Header%3A%20Order%20Status
http://indigo.ca/en-ca...dian&utm_medium=banner&utm_source=internal&utm_id=20250312
https://www.indigo.ca/...ard-&utm_medium=banner&utm_source=internal&utm_id=20250505
https://www.indigo.ca/...TYSF&utm_medium=banner&utm_source=internal&utm_id=20250520
https://www.indigo.ca/...ards&utm_medium=banner&utm_source=internal&utm_id=20250508
https://www.indigo.ca/...ifts&utm_medium=banner&utm_source=internal&utm_id=20250508
https://www.indigo.ca/...utm_source=internal&utm_id=20241028&utm_content=&utm_term=
https://www.indigo.ca/...utm_source=internal&utm_id=20241028&utm_content=&utm_term=
http://indigo.ca/en-ca/search?prefn1=ContAuthor&prefv1=beth%20o%E2%80%99brien
http://indigo.ca/en-ca/search?prefn1=ContAuthor&prefv1=stephen%20w%20martin
http://indigo.ca/en-ca/search?prefn1=ContAuthor&prefv1=gf%20miller
https://www.indigo.ca/...-2&utm_medium=carousel&utm_source=internal&utm_id=20250120
https://www.indigo.ca/...-2&utm_medium=carousel&utm_source=internal&utm_id=20250120
https://www.indigo.ca/...rder&utm_medium=banner&utm_source=internal&utm_id=20250514
https://www.indigo.ca/...-4&utm_medium=carousel&utm_source=internal&utm_id=20250106
https://www.indigo.ca/...-4&utm_medium=carousel&utm_source=internal&utm_id=20250106
https://www.indigo.ca/...AOTM&utm_medium=banner&utm_source=internal&utm_id=20250527
https://www.indigo.ca/...-PWP&utm_medium=banner&utm_source=internal&utm_id=20250514
https://www.indigo.ca/...-4&utm_medium=carousel&utm_source=internal&utm_id=20250102
https://www.indigo.ca/...-4&utm_medium=carousel&utm_source=internal&utm_id=20250102
https://www.indigo.ca/...tm&utm_medium=carousel&utm_source=internal&utm_id=20250204
https://www.indigo.ca/...tm&utm_medium=carousel&utm_source=internal&utm_id=20250204
http://indigo.ca/en-ca/search?prefn1=ContAuthor&prefv1=aaron%20blabey
http://indigo.ca/en-ca/search?prefn1=ContAuthor&prefv1=thomas%20flintham
https://www.indigo.ca/...el&utm_medium=carousel&utm_source=internal&utm_id=20250204
https://www.indigo.ca/...el&utm_medium=carousel&utm_source=internal&utm_id=20250204
https://www.indigo.ca/...ents&utm_medium=banner&utm_source=internal&utm_id=20250310
https://www.indigo.ca/...-OAuthLogin?oauthProvider=Auth0&oauthLoginTargetEndPoint=1
https://www.indigo.ca/...oauthProvider=Auth0&oauthLoginTargetEndPoint=1&signup=true


You may use url rewrite techniques to make these 36 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://indigo.ca/en-ca...utm_id=20250604&utm_content=&utm_term=
http://indigo.ca/en-ca...utm_id=20250611&utm_content=&utm_term=
https://www.indigo.ca/...utm_id=20250422&utm_content=&utm_term=
http://indigo.ca/en-ca...utm_id=20250422&utm_content=&utm_term=
https://www.indigo.ca/...vider=Auth0&oauthLoginTargetEndPoint=1
https://www.indigo.ca/...vider=Auth0&oauthLoginTargetEndPoint=1
http://indigo.ca/en-ca...er&utm_source=internal&utm_id=20250312
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250505
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250520
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250508
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250508
https://www.indigo.ca/...utm_id=20241028&utm_content=&utm_term=
https://www.indigo.ca/...utm_id=20241028&utm_content=&utm_term=
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250120
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250120
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250514
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250106
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250106
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250527
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250514
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250102
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250102
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250204
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250204
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250204
https://www.indigo.ca/...el&utm_source=internal&utm_id=20250204
https://www.indigo.ca/...er&utm_source=internal&utm_id=20250310
https://www.indigo.ca/...vider=Auth0&oauthLoginTargetEndPoint=1
https://www.indigo.ca/...oauthLoginTargetEndPoint=1&signup=true


You have 29 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
1182 4 1186


Too many links (1186), it may be considered as spam!

Internal Links (link to pages within this domain) - 1182
URL Anchor Text
http://indigo.ca/#maincontentSkip to main content
http://indigo.ca/#footercontentSkip to footer content
http://indigo.ca/en-ca...utm_id=20250604&utm_content=&utm_term=Great Gifts for Father's Day U...
http://indigo.ca/en-ca...utm_id=20250611&utm_content=&utm_term=20% off Best Books of 2025 So ...
https://www.indigo.ca/...utm_id=20250422&utm_content=&utm_term=🍁 Proudly Canadian Owned and O...
http://indigo.ca/en-ca...utm_id=20250422&utm_content=&utm_term=Enjoy Free Shipping on Orders ...
https://www.indigo.ca/...vider=Auth0&oauthLoginTargetEndPoint=1Sign In
http://indigo.ca/accou...?link-usage=Header%3A%20Order%20StatusOrder Status
https://www.indigo.ca/en-ca/plumplum Rewards
http://indigo.ca/#français
https://www.indigo.ca/en-ca/
https://www.indigo.ca/en-ca/wishlist-landing
https://www.indigo.ca/en-ca/cart0
https://www.indigo.ca/...vider=Auth0&oauthLoginTargetEndPoint=1Sign In
http://indigo.ca/en-ca/fathers-day/Father's Day
http://indigo.ca/en-ca/fathers-day/best-books-for-dad/Best Books for Dad
http://indigo.ca/en-ca/fathers-day-gift-guide.htmlGift Guide
http://indigo.ca/en-ca/koboKobo eReaders
http://indigo.ca/en-ca/stationery-gifts/music-vinyl/Music & Vinyl
http://indigo.ca/en-ca...ationery-gifts/home-entertaining/mugs/Mugs
http://indigo.ca/en-ca...tationery-gifts/hobbies-games/puzzles/Puzzles
http://indigo.ca/en-ca/fathers-day/Shop All
http://indigo.ca/en-ca/heathers-picks/fathers-day/Heather's Picks for Dad
http://indigo.ca/en-ca...ids-books/fathers-day-books-from-kids/Top Books to Read with Dad
http://indigo.ca/en-ca/books/new-in-fiction/Fiction
http://indigo.ca/en-ca...-non-fiction/new-in-biography-memoirs/Biography & Memoirs
http://indigo.ca/en-ca.../new-in-fiction/new-in-sci-fi-fantasy/Sci-Fi & Fantasy
http://indigo.ca/en-ca/books/sports-recreation/Sports & Recreation
http://indigo.ca/en-ca...t-books/new-in-fiction/new-in-mystery/Mystery
http://indigo.ca/en-ca/gifts/gift-editions/boxed-sets/Boxed Sets
http://indigo.ca/en-ca/gifts/gift-editions/signed-editions/Signed Editions
http://indigo.ca/en-ca/gifts/gifts-under-25/Gifts Under $25
http://indigo.ca/en-ca/gift-card/9781779650412.htmlGift Cards
http://indigo.ca/en-ca/book-lovers-collection/Indigo Book Club Collection
http://indigo.ca/en-ca/books/darnell-nurse/Darnell Nurse's Spring Picks
http://indigo.ca/en-ca/stationery-gifts/music-vinyl/10% off All Vinyl and CDs
http://indigo.ca/en-ca/books/Books
http://indigo.ca/en-ca/books/new-this-week/New This Week
http://indigo.ca/en-ca...s/new-this-week/new-this-week-fiction/New in Fiction
http://indigo.ca/en-ca...w-this-week/new-this-week-non-fiction/New in Non-Fiction
http://indigo.ca/en-ca...ek/new-this-week-teen-and-young-adult/New in Teen
http://indigo.ca/en-ca...new-hot-kids-books/new-this-week-kids/New in Kids
http://indigo.ca/en-ca/books/bestsellers/Indigo Bestsellers
http://indigo.ca/en-ca/books/heathers-picks/Heather's Picks
http://indigo.ca/en-ca/books/indigos-picks-of-the-month/Staff Picks
http://indigo.ca/en-ca...estsellers/globe-and-mail-bestsellers/Globe & Mail Bestsellers
http://indigo.ca/en-ca...estsellers/new-york-times-bestsellers/New York Times Bestsellers
http://indigo.ca/en-ca/books/fiction/Fiction
http://indigo.ca/en-ca/books/non-fiction/Non-Fiction
http://indigo.ca/en-ca/books/teen-young-adult/Teen & Young Adult
http://indigo.ca/en-ca/books/kids-books/Kids' Books
http://indigo.ca/en-ca/kobo/Kobo & eBooks
http://indigo.ca/fr-ca/livres/French Books
http://indigo.ca/en-ca/gifts/gift-editions/Special Editions
http://indigo.ca/en-ca...ft-editions/indigo-exclusive-editions/Indigo Exclusives
http://indigo.ca/en-ca/books/award-winners/Award Winners
http://indigo.ca/en-ca/books/Shop All
http://indigo.ca/en-ca/books/best-books-of-2025/Best Books of 2025 So Far
http://indigo.ca/en-ca/reading-challenge/2025 Reading Challenge
http://indigo.ca/en-ca/summer-reading/Summer Reading
http://indigo.ca/en-ca/canadian-authors/Canadian Authors
http://indigo.ca/en-ca...ooks/diverse-voices/indigenous-voices/Indigenous History Month
http://indigo.ca/en-ca...books/diverse-voices/2slgbtqia-voices/Pride Month
http://indigo.ca/en-ca/books/trending-on-booktok/Trending on #BookTok
http://indigo.ca/en-ca/books/fredrik-backman/25% off Author of the Month
http://indigo.ca/en-ca/books/most-anticipated-books/Most Anticipated
http://indigo.ca/en-ca/books/page-to-screen/Page to Screen
http://indigo.ca/en-ca/books/diverse-voices/Diverse Voices
http://indigo.ca/en-ca/books/theres-a-book-for-that/There's a Book for That!
http://indigo.ca/en-ca...books/book-clubs/celebrity-book-clubs/Book Clubs
http://indigo.ca/en-ca/fiction/Fiction
http://indigo.ca/en-ca/books/romance/Romance
http://indigo.ca/en-ca/books/science-fiction-fantasy/Sci-Fi & Fantasy
http://indigo.ca/en-ca/trending-on-booktok/romantasy/Romantasy
http://indigo.ca/en-ca/books/fiction/literary/Literary Fiction
http://indigo.ca/en-ca/books/japanese-fiction/Japanese Fiction
http://indigo.ca/en-ca/books/fiction/thrillers/Thrillers 
http://indigo.ca/en-ca/books/mystery/Mystery & Suspense
http://indigo.ca/en-ca/books/manga/Manga
http://indigo.ca/en-ca/books/poetry/Poetry
http://indigo.ca/en-ca/books/graphic-novels/Graphic Novels
http://indigo.ca/en-ca/books/fiction/historical-fiction/Historical Fiction
http://indigo.ca/en-ca/books/fiction/horror/Horror
http://indigo.ca/en-ca/books/fiction/Shop All
http://indigo.ca/en-ca/books/celeste-ng/Celeste Ng
http://indigo.ca/en-ca/books/kristin-hannah/Kristen Hannah
http://indigo.ca/en-ca/books/freida-mcfadden/Freida Mcfadden
http://indigo.ca/en-ca/books/dan-brown/Dan Brown
http://indigo.ca/en-ca/books/james-patterson2/James Patterson
http://indigo.ca/en-ca/books/louise-penny/Louise Penny  
http://indigo.ca/en-ca/books/agatha-christie2/Agatha Christie
http://indigo.ca/en-ca/books/margaret-atwood/Margaret Atwood
http://indigo.ca/en-ca/books/ken-follett/Ken Follett
http://indigo.ca/en-ca/books/sarah-j-maas/Sarah J. Maas
http://indigo.ca/en-ca/books/brandon-sanderson/Brandon Sanderson
http://indigo.ca/en-ca/a-court-of-thorns-and-rosesA Court of Thorns & Roses
http://indigo.ca/en-ca/bridgertonsBridgerton
http://indigo.ca/en-ca/chief-inspector-gamache-novelChief Inspector Gamache
http://indigo.ca/en-ca/a-song-of-ice-and-fireA Game of Thrones
http://indigo.ca/en-ca/books/kentaro-miura/Berserk
...

External Links (link to pages on other websites) - 4
URL Anchor Text
https://indigohub.zendesk.com/hc/en-usVendors & Authors
https://instagram.com/indigo
https://www.facebook.com/ChaptersIndigo
https://www.tiktok.com/@indigo.ca

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
533 532 1


1 images do not have Alt values.

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http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
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http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
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http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
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http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
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http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
https://dynamic.indigo.../books/1541705041/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
https://dynamic.indigo.../books/0593979966/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
https://dynamic.indigo.../books/0593655907/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
https://dynamic.indigo.../books/0593800893/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
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http://indigo.ca/on/de...igo-Site/-/default/dw4878a34d/images/badge-staff-pick.webpStaff Pick
https://dynamic.indigo.../books/0545912407/1.jpg?width=435&maxHeight=435&quality=85Front cover
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https://dynamic.indigo.../books/1546103317/1.jpg?width=435&maxHeight=435&quality=85Front cover
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http://indigo.ca/on/de...igo-Site/-/default/dw4878a34d/images/badge-staff-pick.webpStaff Pick
https://dynamic.indigo.../books/1338851942/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://dynamic.indigo.../books/1339001195/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://dynamic.indigo.../books/1546150110/1.jpg?width=435&maxHeight=435&quality=85Front cover
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http://indigo.ca/on/de...Site/-/default/dwf3a677f8/images/badge-globe-and-mail.webpGlobe and Mail Bestseller
https://dynamic.indigo.../books/1339005077/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...Site/-/default/dw573496a7/images/badge-made-in-canada.webpMade in Canada
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http://indigo.ca/on/de...dw5ffc9bb0/images/badge-indigo-best-books-of-the-year.webpBest Books of the Year
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https://dynamic.indigo.../books/0545912415/1.jpg?width=435&maxHeight=435&quality=85Front cover
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https://dynamic.indigo.../books/1546110437/1.jpg?width=435&maxHeight=435&quality=85Front cover
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https://dynamic.indigo.../books/0545646235/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://dynamic.indigo.../books/1546121943/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://dynamic.indigo.../books/0143114840/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...igo-Site/-/default/dw4878a34d/images/badge-staff-pick.webpStaff Pick
https://dynamic.indigo.../books/0063460386/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...-Site/-/default/dw7419dd44/images/badge-heathers-pick.webpHeather’s Pick
https://dynamic.indigo.../books/059383187X/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...Site/-/default/dw573496a7/images/badge-made-in-canada.webpMade in Canada
https://dynamic.indigo.../books/1039007066/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...Site/-/default/dw573496a7/images/badge-made-in-canada.webpMade in Canada
https://dynamic.indigo.../books/0735248559/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://dynamic.indigo.../books/0593815998/1.jpg?width=435&maxHeight=435&quality=85Front cover
http://indigo.ca/on/de...te/-/default/dw1ea13f34/images/badge-indigo-exclusive.webpIndigo Exclusive
https://dynamic.indigo.../books/1419785907/1.jpg?width=435&maxHeight=435&quality=85Front cover
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http://indigo.ca/on/de...Site/-/default/dw573496a7/images/badge-made-in-canada.webpMade in Canada
https://dynamic.indigo.../books/1039011071/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://dynamic.indigo.../books/1639733728/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://dynamic.indigo.../books/1639735275/1.jpg?width=435&maxHeight=435&quality=85Front cover
https://assets.indigoi...4e04-e1db-4ad4-b9b3-a4966c9c98ef/3up-WK50_IndigoEvents__ENIndigo Events
https://assets.indigoi...0b895-85e2-4236-9f59-19359fef1dab/3up-WK50_plumTeacher__ENplumTeacher
https://assets.indigoi...orm/8d3deb1e-6e2e-461c-ab36-fdd3c3a4bea0/3up-WK50_ILOR__ENIndigo Love of Reading Foundat...
https://www.indigo.ca/...igo-Library/default/dwe916fd23/images/footer/instagram.svgInstagram
https://www.indigo.ca/...digo-Library/default/dwc6faae05/images/footer/facebook.svgFacebook
https://assets.indigoi...sform:fill,width:0,height:21&io=transform:fill&quality=100TikTok


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 5 5


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
http://indigo.ca/on/de...c/Sites-Indigo-Site/-/en_CA/v1749746389473/css/sprites.cssstylesheet
http://indigo.ca/on/de...ic/Sites-Indigo-Site/-/en_CA/v1749746389473/css/global.cssstylesheet
http://indigo.ca/on/de...ndigo-Site/-/en_CA/v1749746389473/css/multiplewishlist.cssstylesheet
http://indigo.ca/on/de...89473/css/experience/components/commerceLayouts/layout.cssstylesheet
http://indigo.ca/on/de...ss/experience/components/commerceAssets/campaignBanner.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
30 14 44


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
https://www.indigo.ca/static/34f863b53b0ced9cf31673656f60ccd3ae553baf0fff9dtext/javascript
http://indigo.ca/on/de...ic/Sites-Indigo-Site/-/en_CA/v1749746389473/js/nr-agent.js
https://cnstrc.com/js/cust/indigo_pAkokG.js
https://cdn.cookielaw....onsent/e0827330-9594-435e-85b6-7a7c2055c495/OtAutoBlock.jstext/javascript
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jstext/javascript
http://indigo.ca/on/de...static/Sites-Indigo-Site/-/en_CA/v1749746389473/js/main.jstext/javascript
http://indigo.ca/on/de...n_CA/v1749746389473/js/carousels/productDetailAnalytics.jstext/javascript
http://indigo.ca/on/de...o-Site/-/en_CA/v1749746389473/js/search/searchAnalytics.jstext/javascript
http://indigo.ca/on/de...es-Indigo-Site/-/en_CA/v1749746389473/js/campaignBanner.jstext/javascript
http://indigo.ca/on/de...te/-/en_CA/v1749746389473/js/components/analyticsPDPlus.jstext/javascript
http://indigo.ca/on/de.../en_CA/v1749746389473/internal/jscript/dwanalytics-22.2.jstext/javascript
http://indigo.ca/on/de...-Site/-/en_CA/v1749746389473/internal/jscript/dwac-21.7.jstext/javascript
https://cdn.cquotient.com/js/v2/gretel.min.jstext/javascript
http://indigo.ca/9digWgNHGJkl7gELT5gRVhDM/aJaJNkDG4VGJ/MipNNQ/MQhvXXJ/RZUotext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://indigo.ca/en-ca...book-press-start-16/9781546110439.html


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
76
Excellent! You do have a lot of root domains (76) linked to your site indigo.ca.

76
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 52
  Facebook Shares 192
  Facebook Comments 59
  Tweets 0
  LinkedIn 22

Social Media Integration
Good! your site is integrated with social media.

Facebook Pagehttps://www.facebook.com/ChaptersIndigo
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
60

Excellent! the website has a good Trustworthiness Score (60/100).

60
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site indigo.ca is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
9,860th most visited website in the world.
106th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - goodyear.com, bnymellonim.com) hosted on the same server as indigo.ca (ip : 23.212.249.210).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.212.249.210) is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 244 days old ( 1st registered on : 2000-10-30 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 176 days from today ( expires on : 2025-12-25 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
indigo.ca ( 9 characters )

Domain Registrar : CIRA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2000-10-30 2000-10-30 2025-12-25
24 years, 244 days old 24 years, 244 days ago 0 years, 176 days from today
24 years, 244 days old




Domain is going to expire in less than a year time (0 years, 176 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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