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insidefacebook.com favicon insidefacebook.com

Excellent Practice28
Improvement Could be Made11
Critical Issues to Attend12
Apr 18, 2024 10:30 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 14 inline css components to an external style sheet file.
  • Configure the server so that your site with or without 'www' (http://www.insidefacebook.com, http://insidefacebook.com) are resolved to the same URL.
  • Increase the traffic of your site.
  • Host the site closer to the geo location where most of your site visitors come from.
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   art   courses   marketing   media   pictures   social   video  

Title
Social Marketing: News, Agency Trends & Latest Strategies

Words count: 7    Unique Words: 7    Length: 57 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
News and insights from our editors, reporters and columnists, including coverage of social media networks, tools and trends that enhance social listening, (organic/paid) content and messaging to win loyalty and new customers.

Words count: 33    Length: 225 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Social Marketing: News, Agency Trends & Latest ... www.insidefacebook.com/
News and insights from our editors, reporters and columnists, including coverage of social media networks, tools and trends that enhance social listening, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

adapt  advertisers  adweek  awards  bora  brands  bring  cautionary  content  cosmetics  creators  data  day  december  february  girl  hot  influencers  latest  lepitak  lesson  march  marketing  media  megan  messaging  musk  november  platforms  rsquo  social  stallion  stephen  strategies  tarte  thee  trends  voice  week  york 

Top 20 Keywords
Total Terms Count: 722

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
social 25 3.46%
rsquo 12 1.66%
marketing 10 1.39%
media 10 1.39%
brands 10 1.39%
week 8 1.11%
influencers 8 1.11%
platforms 8 1.11%
voice 6 0.83%
adweek 6 0.83%
november 6 0.83%
megan 5 0.69%
thee 5 0.69%
stallion 5 0.69%
york 5 0.69%
stephen 5 0.69%
lepitak 5 0.69%
cosmetics 4 0.55%
bora 4 0.55%
data 4 0.55%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
22050003010031

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Social Marketing
Social Media Week

<H2>

(20)
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
Megan Thee Stallion to Bring Hot Girl Energy to Social Media Week
Influencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
The Art of Making Pretzels Part of Every Conversation
Most European Influencers Fail to Disclose Ads, a Sweep Finds
How to Make Noise During Advertising’s Biggest Day
Inside Barilla’s Award-Winning Leftover Pasta TikTok Series
Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy
WhatsApp Business Brings in Dentsu to Evolve Customer Relationships
X to Double Down on SMBs Following Musk’s Advertiser Attack
BuzzFeed Inc. Granted Extension on Nasdaq Delisting
Elon Musk’s Latest Comments Spur More Quiet Quitting From Brands
X CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to Advertisers
Cyber Week Generates Record $37B in Online Spend
Advertisers Are Investing in TikTok Shops Despite Mostly Tepid Results
Don’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand
About
Subscriptions
Events
Publications

<H3>

(5)
Associate Creative Director (Copy)
UX Designer
Sr. Manager Social & Display
Product Manager, Data
UI/UX Designer
<B> (3)
<I> (1)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
21.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.86 seconds - 60.80 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.47 s 0.06 s 0.05 s 0.01 s 4.18 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
52 Kb (52,291 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
52 Kb (52,291 bytes) 6 Kb (5,762 bytes) 47 Kb (46,529 bytes) 12.38 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
the websites http://www.insidefacebook.com and http://insidefacebook.com DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
36 101 137


You have more than 100 links (137).

Internal Links (link to pages within this domain) - 36
URL Anchor Text
http://insidefacebook.com/#/Social Marketing
http://insidefacebook.com/category/artificial-intelligence/Artificial Intelligence
http://insidefacebook.com/category/augmented-reality/Augmented Reality
http://insidefacebook.com/category/chat-messaging/Chat & Messaging
http://insidefacebook.com/category/influencers-creators/Influencers & Creators
http://insidefacebook.com/category/metaverse/Metaverse
http://insidefacebook.com/category/social-pro-daily/Social Pro Daily
http://insidefacebook.com/category/young-influentials/Young Influentials
http://insidefacebook.com/#Social Marketing
http://insidefacebook.com/#/Social Marketing
http://insidefacebook.com/category/artificial-intelligence/Artificial Intelligence
http://insidefacebook.com/category/augmented-reality/Augmented Reality
http://insidefacebook.com/category/chat-messaging/Chat & Messaging
http://insidefacebook.com/category/influencers-creators/Influencers & Creators
http://insidefacebook.com/category/metaverse/Metaverse
http://insidefacebook.com/category/social-pro-daily/Social Pro Daily
http://insidefacebook.com/category/young-influentials/Young Influentials
http://insidefacebook.com/about/About Us
http://insidefacebook.com/contact-us/Contact Us
http://insidefacebook.com/mediakit/Media Kit
http://insidefacebook.com/editorial-calendar/Editorial Calendar
http://insidefacebook.com/event-calendar/Event Calendar
http://insidefacebook.com/sponsored/Sponsor Content
http://insidefacebook.com/subscribe-footer/Subscription Options
http://insidefacebook.com/faq/FAQs
http://insidefacebook.com/newsletter-signup/Newsletters
http://insidefacebook.com/awards/Awards
http://insidefacebook.com/events/Adweek Events
http://insidefacebook.com/webinars/Webinars
http://insidefacebook.com/webinars/On-Demand Webinars
http://insidefacebook.com/category/premium-events/On-Demand Event Videos
http://insidefacebook.com/blognetwork/Adweek Blog Network
http://insidefacebook.com/podcasts/Adweek Podcast Network
http://insidefacebook.com/rss/RSS
http://insidefacebook.com/subscribe-backissues/Back Issues
http://insidefacebook.com/reprints/Reprints / E-Prints

External Links (link to pages on other websites) - 101
URL Anchor Text
https://www.adweek.com
https://www.adweek.com
https://event.adweek.com/social-media-week-2023/Social Media Week
https://event.adweek.com/social-media-week-2023/Social Media Week
https://www.adweek.com/social-m...-energy-to-social-media-week/Megan Thee Stallion to Bring H...
https://www.adweek.com/social-m...pt-tarte-cosmetics-bora-bora/
https://www.adweek.com/social-m...pt-tarte-cosmetics-bora-bora/Influencer Marketing Needs to ...
https://www.adweek.com/category/voice/Voice
https://www.adweek.com/contributor/christina-garnett/Christina Garnett
https://www.adweek.com/social-m...-energy-to-social-media-week/
https://www.adweek.com/social-m...-energy-to-social-media-week/Megan Thee Stallion to Bring H...
https://www.adweek.com/category/social-media/Social Media Week
https://www.adweek.com/contributor/adweek-staff/Adweek Staff
https://www.adweek.com/social-m...pt-tarte-cosmetics-bora-bora/
https://www.adweek.com/social-m...pt-tarte-cosmetics-bora-bora/Influencer Marketing Needs to ...
https://www.adweek.com/category/voice/Voice
https://www.adweek.com/contributor/christina-garnett/Christina Garnett
https://www.adweek.com/social-m...s-part-of-every-conversation/
https://www.adweek.com/social-m...s-part-of-every-conversation/The Art of Making Pretzels Par...
https://www.adweek.com/category/voice/Voice
https://www.adweek.com/contributor/bari-rosenstein-tippett/Bari Rosenstein Tippett
https://www.adweek.com/social-m...o-disclose-ads-a-sweep-finds/
https://www.adweek.com/social-m...o-disclose-ads-a-sweep-finds/Most European Influencers Fail...
https://www.adweek.com/category/influencers-creators/Influencers & Creators
https://www.adweek.com/contributor/stephen-lepitak/Stephen Lepitak
https://www.adweek.com/social-m...ing-advertisings-biggest-day/
https://www.adweek.com/social-m...ing-advertisings-biggest-day/How to Make Noise During Adver...
https://www.adweek.com/category/voice/Voice
https://www.adweek.com/contributor/will-trowbridge/Will Trowbridge
https://www.adweek.com/social-m...sta-leftovers-viral-campaign/
https://www.adweek.com/social-m...sta-leftovers-viral-campaign/Inside Barilla’s Award-Winning...
https://www.adweek.com/category/social-media-2/Social Media
https://www.adweek.com/contributor/rebecca-stewart/Rebecca Stewart
https://www.adweek.com/social-m...consumer-hunger-data-privacy/
https://www.adweek.com/social-m...consumer-hunger-data-privacy/Meta’s Ad-Free Tier Will Revea...
https://www.adweek.com/category/voice/Voice
https://www.adweek.com/contributor/brian-quinn/Brian Quinn
https://www.adweek.com/social-m...entsu-customer-relationships/
https://www.adweek.com/social-m...entsu-customer-relationships/WhatsApp Business Brings in De...
https://www.adweek.com/category/platforms/Platforms
https://www.adweek.com/contributor/stephen-lepitak/Stephen Lepitak
https://www.adweek.com/social-m...wing-musks-advertiser-attack/
https://www.adweek.com/social-m...wing-musks-advertiser-attack/X to Double Down on SMBs Follo...
https://www.adweek.com/category/platforms/Platforms
https://www.adweek.com/contributor/stephen-lepitak/Stephen Lepitak
https://www.adweek.com/social-m...ng/buzzfeed-nasdaq-delisting/
https://www.adweek.com/social-m...ng/buzzfeed-nasdaq-delisting/BuzzFeed Inc. Granted Extensio...
https://www.adweek.com/category/earnings-reports/Earnings Reports
https://www.adweek.com/contributor/mark-stenberg/Mark Stenberg
https://www.adweek.com/social-m...n-musk-quiet-quitting-brands/
https://www.adweek.com/social-m...n-musk-quiet-quitting-brands/Elon Musk’s Latest Comments Sp...
https://www.adweek.com/category/platforms/Platforms
https://www.adweek.com/contributor/lucinda-southern/Lucinda Southern
https://www.adweek.com/social-m...ves-statement-to-advertisers/
https://www.adweek.com/social-m...ves-statement-to-advertisers/X CEO Linda Yaccarino Defends ...
https://www.adweek.com/category/platforms/Platforms
https://www.adweek.com/contributor/stephen-lepitak/Stephen Lepitak
https://www.adweek.com/social-m...s-record-37b-in-online-spend/
https://www.adweek.com/social-m...s-record-37b-in-online-spend/Cyber Week Generates Record $3...
https://www.adweek.com/category/retailing/Retail News
https://www.adweek.com/contributor/stephen-lepitak/Stephen Lepitak
https://www.adweek.com/social-m...despite-mostly-tepid-results/
https://www.adweek.com/social-m...despite-mostly-tepid-results/Advertisers Are Investing in T...
https://www.adweek.com/category/social-commerce/Social Commerce
https://www.adweek.com/contributor/catherine-perloff/Catherine Perloff
https://www.adweek.com/social-m...and-algorithm-social-tactics/
https://www.adweek.com/social-m...and-algorithm-social-tactics/Don’t Rely on Tired Social Tac...
https://www.adweek.com/category/voice/Voice
https://www.adweek.com/contributor/simon-forster/Simon Forster
https://www.adweek.com/creativi...p-kit/?itm_source=parsely-apiGoth Glamour: Liquid Death and...
https://www.adweek.com/creativi...treak/?itm_source=parsely-apiNew Projects, Partnerships and...
https://www.adweek.com/tvspy/da...ition/?itm_source=parsely-apiDana Tyler and Dick Brennan Of...
https://www.adweek.com/tvnewser...-2024/?itm_source=parsely-apiHere are the Cable News Rating...
https://www.adweek.com/creativi...lkers/?itm_source=parsely-apiOatly Introduces Minor League ...
https://www.adweek.com/agencies...plans/?itm_source=parsely-apiEven Without S4 Capital, Stagw...
https://www.adweek.com/media/ad...tions/?itm_source=parsely-apiADWEEK Announces Chief of Staf...
https://www.adweek.com/agencies...-hero/?itm_source=parsely-apiBurger Chain’s Ad Turns a Char...
https://www.adweek.com/agencies...drive/?itm_source=parsely-apiAKQA, Grey Merge Capabilities ...
https://www.adweek.com/social-m...eting/?itm_source=parsely-apiInfluencer Marketing Needs to ...
https://jobs.adweek.com/job/ass...opy-edison-new-jersey-278147/Associate Creative Director (C...
https://jobs.adweek.com/job/ux-...er-seattle-washington-278102/UX Designer ...
https://jobs.adweek.com/job/sr-...lay-new-york-new-york-278105/Sr. Manager Social & Display ...
https://jobs.adweek.com/job/pro...-data-atlanta-georgia-278073/Product Manager, Data ...
https://jobs.adweek.com/job/ui-...ner-new-york-new-york-278115/UI/UX Designer ...
https://www.facebook.com/Adweek/
https://twitter.com/Adweek
https://www.linkedin.com/company/adweek
https://www.youtube.com/channel/UCKhCJRTHHLuW2iW7XQtcfyQ
https://www.tiktok.com/@adweek
https://www.instagram.com/adweek/
https://www.adweek.com/about/About
https://jobs.adweek.com/company/adweek-0042/Jobs at Adweek
https://www.adweek.com/subscribe-footer/Subscriptions
https://itunes.apple.com/us/app...eek-magazine/id570229326?mt=8Digital App
https://www.adweek.com/faq/#q11Customer Service
https://www.adweek.com/events-and-awards/Events
https://adweeklicensing.com/Trophies / Awards / Seals
https://www.adweek.com/Publications
https://privacyportal.onetrust....6-b3c6-4588-b467-7d8d444e4bbfDo not sell my personal inform...
https://www.adweek.com/terms-use/Terms of Use
...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
28 27 1


1 images do not have Alt values.

Image URL - 28
URL ALT Text
https://www.adweek.com/wp-conte...t/plugins/adw-navigation/assets/aw-logo-light.pngAdweek
http://insidefacebook.com/wp-content/themes/adweek-next/src/images/global/aw.pngAdweek Logo
https://static-prod.adweek.com/...nt/uploads/2024/03/megantheestallion-1600x680.png
https://static-prod.adweek.com/...fluencer-marketing-adapt-tarte-2024-1-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...ent/uploads/2024/03/megantheestallion-640x360.pngAlt Image Text
https://static-prod.adweek.com/...fluencer-marketing-adapt-tarte-2024-1-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...02/pretzels-part-of-conversation-2024-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...ontent/uploads/2024/02/influencer-ads-640x360.pngAlt Image Text
https://static-prod.adweek.com/...24/02/super-bowl-58-social-media-2024-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...024/01/barilla-second-life-pasta-2024-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...ntent/uploads/2023/12/voice-meta-2023-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...nt/uploads/2023/12/untitled-design-12-640x360.pngAlt Image Text
https://static-prod.adweek.com/...ent/uploads/2023/12/untitled-design-7-640x360.pngAlt Image Text
https://static-prod.adweek.com/...s/2023/11/buzzfeed-pub-hotlist-2021a-640x360.jpegAlt Image Text
https://static-prod.adweek.com/...ds/2023/07/my-ex-twitter-rebrand-2023-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...ent/uploads/2023/11/untitled-design-5-640x360.pngAlt Image Text
https://static-prod.adweek.com/...ads/2023/11/cyberweek-sales-data-2023-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...loads/2023/11/buyers-tiktok-shop-2023-640x360.jpgAlt Image Text
https://static-prod.adweek.com/...oads/2023/11/algorithm-d2c-brand-2023-640x360.jpgAlt Image Text
https://www.adweek.com/wp-conte...week-next/src/images/global/adweek-logo-white.pngAdweek Logo
https://www.adweek.com/wp-conte...share-widget/images/baseline_close_black_48dp.pngClickable icon to open social ...
https://www.adweek.com/wp-conte...social-share-widget/images/f_logo_RGB-Blue_58.pngClickable icon to share the pa...
https://www.adweek.com/wp-conte...ns/aw-social-share-widget/images/twitter-logo.pngClickable icon to share the pa...
https://www.adweek.com/wp-conte...ugins/aw-social-share-widget/images/LI-In-Bug.pngClickable icon to share the pa...
https://www.adweek.com/wp-conte...cial-share-widget/images/messenger_logo_color.pngClickable icon to share the pa...
https://www.adweek.com/wp-conte...share-widget/images/baseline_email_black_48dp.pngClickable icon to share via Em...
https://www.adweek.com/wp-conte...share-widget/images/baseline_print_black_48dp.pngClickable icon to share via Em...
https://www.adweek.com/wp-conte...dweek-next/src/images/icons/premium-icon-only.svgClickable icon to share via Em...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
10 19 29


Too many (19) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 19
Stylesheet URL rel type
https://www.adweek.com/wp-conte...gins/adw-navigation/dist/style.css?ver=1711068147stylesheet
https://www.adweek.com/wp-inclu...es/css/dist/block-library/style.min.css?ver=6.4.2stylesheet
https://www.adweek.com/wp-conte...sitewide/libraries/slick/slick.css?ver=1668803597stylesheet
https://www.adweek.com/wp-conte...de/libraries/slick/slick-theme.css?ver=1668803597stylesheet
https://www.adweek.com/wp-conte...../build/frontend/css/frontend.css?ver=1679530747stylesheet
https://www.adweek.com/wp-conte.../adw-blocks/build/css/frontend.css?ver=1691107885stylesheet
https://www.adweek.com/wp-conte...s/adw-secondary-nav/dist/style.css?ver=1679530747stylesheet
https://www.adweek.com/wp-conte...lugins/adw-zephr/src/adw-zephr.css?ver=1711663981stylesheet
https://htlbid.com/v3/adweek.com/htlbid.css?ver=6.4.2stylesheet
https://www.adweek.com/wp-conte.../assets/frontend/styles/styles.css?ver=1668803619stylesheet
https://www.adweek.com/wp-conte.../assets/frontend/styles/styles.css?ver=1696530906stylesheet
https://www.adweek.com/wp-conte.../contact-form-7/includes/css/styles.css?ver=5.8.7stylesheet
https://www.adweek.com/wp-conte.../adw-listing-ordering/assets/custom.css?ver=6.4.2stylesheet
https://www.adweek.com/wp-conte...lock_editor/blocks/super_bowl_insights/custom.cssstylesheet
https://www.adweek.com/wp-conte.../assets/frontend/styles/styles.css?ver=1697157763stylesheet
https://www.adweek.com/wp-conte...mes/adweek-next/dist/css/style.css?ver=1711068149stylesheet
https://www.adweek.com/wp-conte.../build/awesomplete/awesomplete.css?ver=1668803631stylesheet
https://www.adweek.com/wp-conte...or/awesomplete/awesomplete.min.css?ver=1668803581stylesheet
https://www.adweek.com/wp-conte...tube-embed-plus/styles/ytprefs.min.css?ver=14.2.1stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
86 43 129


Too many (43) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 43
Script URL Type
https://www.adweek.com/wp-conte...t/plugins/adw-navigation/dist/jquery-3.4.1.min.js
https://www.adweek.com/wp-conte...lugins/adw-navigation/dist/main.js?ver=1711068147
https://www.adweek.com/wp-conte...pport/vendor/DOMPurify/DOMPurify.min.js?ver=1.0.1
https://www.adweek.com/wp-conte.../frontend/js/frontend.js?ver=274811f6202fd58012a4
https://www.adweek.com/wp-conte.../frontend/js/frontend.js?ver=f9d2c5b5e1f3342fe779
https://www.adweek.com/wp-conte...mes/adweek-next/src/js/js-cookie.min.js?ver=1.1.1
https://www.adweek.com/wp-conte.../themes/adweek-next/dist/js/top.js?ver=1711068149
https://www.adweek.com/wp-conte...t/plugins/adw-parsley/src/index.js?ver=1700529259
https://www.adweek.com/wp-conte...ins/adw-parsley/src/conversions.js?ver=1668803631
https://cdn.p-n.io/pushly-sdk.m...ey=UEk097ZMF07i4nVsRg79qKtoJD8Tcd2KE9gL&ver=6.4.2
https://www.adweek.com/wp-conte...s/adw-pushly-integration/pushly.js?ver=1668803629
https://www.adweek.com/wp-conte...ugins/adw-zephr/src/adw-nav-url.js?ver=1711663981
https://www.adweek.com/wp-conte...plugins/adw-zephr/src/adw-zephr.js?ver=1711663981
https://www.adweek.com/wp-conte...s/adw-zephr/src/change-password.js?ver=1711663981
https://www.adweek.com/wp-conte...ubmit-redirect/src/redirect-url.js?ver=1668803619
https://www.adweek.com/wp-conte...plugins/aw-ga4/dist/scripts.min.js?ver=1698972479
https://www.adweek.com/wp-conte...week/new_navigation/foundation-empty.js?ver=6.4.2
https://www.adweek.com/wp-conte...unts/assets/frontend/js/scripts.js?ver=1703036777
https://www.adweek.com/wp-conte...s/svg-support/js/min/svgs-inline-min.js?ver=1.0.1
https://www.adweek.com/wp-conte...wlInsights/js/superBowlInsights.js?ver=1708650787
https://www.adweek.com/wp-conte...emes/adweek-next/dist/js/bottom.js?ver=1711663981
https://www.adweek.com/wp-conte...ewide/libraries/anime/anime.min.js?ver=1668803597
https://www.adweek.com/wp-conte...dget/assets/frontend/js/scripts.js?ver=1668803597
https://www.adweek.com/wp-conte...tube-embed-plus/scripts/ytprefs.min.js?ver=14.2.1
https://www.adweek.com/wp-conte...ewide/libraries/slick/slick.min.js?ver=1668803597
https://www.adweek.com/wp-conte.../frontend/js/frontend.js?ver=6617c100cf3e14f38638
https://htlbid.com/v3/adweek.com/htlbid.js
https://www.adweek.com/wp-conte...-ads/assets/frontend/js/scripts.js?ver=1689898679
https://www.adweek.com/wp-conte...ets/src/js/widget-itb-nl-signup.js?ver=1668803596
https://www.adweek.com/wp-conte...contact-form-7/includes/swv/js/index.js?ver=5.8.7
https://www.adweek.com/wp-conte...ins/contact-form-7/includes/js/index.js?ver=5.8.7
https://www.adweek.com/wp-inclu...js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2
https://www.adweek.com/wp-inclu...dist/vendor/regenerator-runtime.min.js?ver=0.14.0
https://www.adweek.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0
https://www.adweek.com/wp-includes/js/dist/hooks.min.js?ver=c6aec9a8d4e5a5d543a1
https://www.adweek.com/wp-conte...-parsely/build/loader.js?ver=1d54726e91ce976b3e82
https://fpa-cdn.adweek.com/keys/adweek.com/p.js
https://www.adweek.com/wp-conte...es/assets/js/wordpress-homepage.min.js?ver=1.14.0
https://www.adweek.com/wp-conte...dor/awesomplete/awesomplete.min.js?ver=1668803581
https://www.adweek.com/wp-conte.../src/js/custom/download-receipt.js?ver=1700529260
https://www.adweek.com/wp-conte...tube-embed-plus/scripts/fitvids.min.js?ver=14.2.1
https://www.adweek.com/wp-conte...cha/assets/js/wpcf7-recaptcha-controls.js?ver=1.2
https://www.google.com/recaptch...&onload=recaptchaCallback&render=explicit&ver=2.0text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://insidefacebook.com/blognetwork/Adweek Blog Network


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
38
Fair Enough! number of root domains (38) linked to your site insidefacebook.com could be improved.

38
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 687
  Facebook Shares 3,267
  Facebook Comments 491
  Tweets 0
  LinkedIn 212

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/Adweek/
Twitter Accounthttps://twitter.com/Adweek
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site insidefacebook.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
19,338,875th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (3 - lastampa.it, sciencenews.org, columbian.com) hosted on the same server as insidefacebook.com (ip : 3.163.158.85).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 3.163.158.85) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
17 years, 364 days old ( 1st registered on : 2006-04-22 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 1 day from today ( expires on : 2025-04-22 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
insidefacebook.com ( 18 characters )

Domain Registrar : Moniker Online Services LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2006-04-22 2006-04-22 2025-04-22
17 years, 364 days old 17 years, 364 days ago 1 year, 1 day from today
17 years, 364 days old


Domain Name Servers used by insidefacebook.com
DNS Name IP Address
ns1.monikerdns.net198.50.155.119
ns2.monikerdns.net167.114.35.25
ns3.monikerdns.net192.95.55.201
ns4.monikerdns.net192.99.185.221


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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