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instyle.com favicon Beauty Tips, Celebrity Style and Fashion Advice from InStyle instyle.com

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend8
Aug 4, 2021 02:12 AM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
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Detailed Reviews

Related Category
Most related categories of this website.

art   celebrity   dog   fashion   inspiration   magazine   parenting   video  

Title
Beauty Tips, Celebrity Style and Fashion Advice from InStyle

Words count: 9    Unique Words: 9    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Beauty Tips, Celebrity Style and Fashion Advice from InStyle

Words count: 9    Length: 60 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Beauty Tips, Celebrity Style and Fashion Advice from ... www.instyle.com/
Beauty Tips, Celebrity Style and Fashion Advice from InStyle

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  advertisement  aging  amazon  anniversary  anti  beauty  celebrity  dress  fashion  gift  hair  hairstyles  instyle  jennifer  join  ladies  link  lopez  mdash  newsletters  nordstrom  opens  people  politics  products  profile  sale  serum  shoppers  shopping  social  style  subscription  summer  tab  video  wearing  women  years 

Top 20 Keywords
Total Terms Count: 2,906

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
link 54 1.86%
opens 52 1.79%
tab 51 1.75%
video 31 1.07%
instyle 24 0.83%
celebrity 23 0.79%
jennifer 21 0.72%
beauty 20 0.69%
advertisement 19 0.65%
fashion 18 0.62%
dress 16 0.55%
lopez 15 0.52%
join 14 0.48%
summer 13 0.45%
shoppers 13 0.45%
sale 13 0.45%
hair 12 0.41%
subscription 12 0.41%
account 12 0.41%
shopping 11 0.38%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1142411000005055

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
InStyle Home

<H2>

(14)
Top Navigation
Profile Menu
Profile Menu
Explore InStyle
Profile Menu
Latest Content
The Latest
Shopping
The Glow Up
Magazines & More
Learn More
Connect
Other Meredith Sites
View image

<H3>

(24)
Account
More
Account
More
Account
More
Account
More
Explore
Fashion
Celebrity
Beauty
Hair
Lifestyle
Politics & Social Issues
Pop Culture
Shopping
Account
More
Account
More
Follow Us
Jennifer Aniston Knows What She Wants
Trending Now

<H4>

(11)
Beauty Is Back
10 Celebrity Hair Transformations We Can't Stop Thinking About
9 Sexy Swimsuit Style Lessons We've Learned From Jennifer Lopez
This Easy Guide Is the Trick to Finding Your Signature Fashion Color
The 39 Most Naked Dresses of All Time
How to Treat Stubborn Cystic Acne, According to Dermatologists
The 9 Best Summer Haircuts For Women
A 5-Month-Long Retrograde Is Heading Our Way — But It Might Be a Good Thing
U.S. Secretary of the Interior Deb Haaland on Being the First - and the Future
Introducing InStyle's First Podcast: Ladies First with Laura Brown
The 13 Best Shapewear Pieces to Shop, According to Thousands of Customer Reviews
<EM> (5)InStyle
Ladies First with Laura Brown
Something New Under the Sun 
Teen People
The Suicide Squad


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
10.2

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.24 seconds - 190.99 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.55 s 0.05 s 0.05 s 0.01 s 3.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
46 Kb (45,837 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
46 Kb (45,837 bytes) 21 Kb (20,516 bytes) 25 Kb (25,321 bytes) 81.02 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.instyle.com/ and http://instyle.com are resolved to the same url :https://www.instyle.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://instyle.com/account/signup?regSource=21023&returnURL=%2F
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/account/signup?regSource=21023&returnURL=%2F
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/account/signin?regSource=21023&returnURL=%2F
http://instyle.com/account/signup?regSource=21023&returnURL=%2F
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/account/signup?regSource=21023&returnURL=%2F
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/account/signin?regSource=21023&returnURL=%2F
http://instyle.com/account/signup?regSource=21023&returnURL=%2F
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/account/signup?regSource=21023&returnURL=%2F
http://instyle.com/account/signout?successPage=https%3A%2F%2Fwww.instyle.com
http://instyle.com/account/signin?regSource=21023&returnURL=%2F


You may use url rewrite techniques to make these 15 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.instyle.com/promo/mediakit-v2/mission_dc.html


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
422 64 486


Too many links (486), it may be considered as spam!

Internal Links (link to pages within this domain) - 422
URL Anchor Text
http://instyle.com/#main-contentSkip to content
http://instyle.com/InStyle InStyle
http://instyle.com/InStyle InStyle
http://instyle.com/accou...signup?regSource=21023&returnURL=%2FJoin Now
http://instyle.com/account/profileMy Profile
http://instyle.com/account/profile#/newsletter-preferencesEmail Preferences
http://instyle.com/account/profile#/newsletter-preferencesNewsletters
http://instyle.com/helpHelp
http://instyle.com/accou...ssPage=https%3A%2F%2Fwww.instyle.comLogout
http://instyle.com/accou...signup?regSource=21023&returnURL=%2FJoin Now
http://instyle.com/account/profileMy Profile
http://instyle.com/account/profile#/newsletter-preferencesEmail Preferences
http://instyle.com/account/profile#/newsletter-preferencesNewsletters
http://instyle.com/helpHelp
http://instyle.com/accou...ssPage=https%3A%2F%2Fwww.instyle.comLogout
http://instyle.com/accou...signin?regSource=21023&returnURL=%2FLogin
https://www.instyle.com/sweepstakes/Sweepstakes
http://instyle.com/InStyle InStyle
http://instyle.com/InStyle InStyle
https://www.instyle.com/newsNews
https://www.instyle.com/fashionAll Fashion
https://www.instyle.com/fashion/clothingClothing
https://www.instyle.com/fashion/accessoriesAccessories
https://www.instyle.com/fashion/street-styleStreet Style
https://www.instyle.com/look-of-the-dayLook of the Day
https://www.instyle.com/awards-events/fashion-weekFashion Week
https://www.instyle.com/fashion/future-of-fashionFuture Of Fashion
https://www.instyle.com/celebrityAll Celebrity
https://www.instyle.com/awards-events/red-carpetAwards and Events
https://www.instyle.com/celebrity/transformationsCelebrity Transformations
https://www.instyle.com/reviews-coverage/tv-showsTV Shows
https://www.instyle.com/reviews-coverage/moviesMovies
https://www.instyle.com/reviews-coverage/musicMusic
https://www.instyle.com/beautyAll Beauty
https://www.instyle.com/beauty/makeupMakeup
https://www.instyle.com/best-beauty-buysBest Beauty Buys
https://www.instyle.com/beauty/health-fitnessHealth & Fitness
https://www.instyle.com/beauty/skinSkincare
https://www.instyle.com/hairAll Hair
https://www.instyle.com/hair/celebrity-hairstylesCeleb Hairstyles
https://www.instyle.com/hair/hair-colorColor Ideas
https://www.instyle.com/hair/longLong Hairstyles
https://www.instyle.com/hair/mediumMedium Hairstyles
https://www.instyle.com/hair/shortShort Hairstyles
https://www.instyle.com/hair/all-naturalAll Natural
https://www.instyle.com/lifestyleAll Lifestyle
https://www.instyle.com/lifestyle/astrologyAstrology
https://www.instyle.com/lifestyle/travelTravel
https://www.instyle.com/weddingsWeddings
https://www.instyle.com/reviews-coverage/booksBooks
https://www.instyle.com/lifestyle/food-drinkFood and Drink
https://www.instyle.com/lifestyle/home-decoratingHome and Decorating
https://www.instyle.com/lifestyle/well-well-wellWell, Well, Well
https://www.instyle.com/politics-social-issuesAll Politics & Social Issues
https://www.instyle.com/politics-social-issues/joe-bidenPresident Joe Biden
https://www.instyle.com/politics-social-issues/jill-bidenDr. Jill Biden
https://www.instyle.com/politics-social-issues/kamala-harrisVice President Kamala Harris
https://www.instyle.com/...cial-issues/alexandria-ocasio-cortezAlexandria Ocasio-Cortez
https://www.instyle.com/...olitics-social-issues/women-politicsWomen in Politics
https://www.instyle.com/...itics-social-issues/womens-movementsWomen's Movements
https://www.instyle.com/lifestyle/momsMoms
https://www.instyle.com/politics-social-issues/equal-payEqual Pay
https://www.instyle.com/politics-social-issues/badass-womenBadass Women
https://www.instyle.com/politics-social-issues/careerCareer
https://www.instyle.com/politics-social-issues/charityCharity
https://www.instyle.com/reviews-coverageAll Pop Culture
https://www.instyle.com/reviews-coverage/tv-showsTV Shows
https://www.instyle.com/reviews-coverage/moviesMovies
https://www.instyle.com/reviews-coverage/booksBooks
https://www.instyle.com/reviews-coverage/musicMusic
https://www.instyle.com/reviews-coverage/social-mediaSocial Media
https://www.instyle.com/...age/ladies-first-podcast-laura-brownLadies First Podcast With Laur...
https://www.instyle.com/how-tosHow To
https://www.instyle.com/shoppingAll Shopping
https://www.instyle.com/tag/shopping-celebrityCelebrity Looks
https://www.instyle.com/tag/clothing-shoppingClothing
https://www.instyle.com/tag/shopping-accessoriesAccessories
https://www.instyle.com/tag/shopping-makeup-skinBeauty
https://www.instyle.com/tag/home-decorating-shoppingHome and Decor
https://www.instyle.com/holidays-occasions/gift-guidesHoliday Gift Guides
https://www.instyle.com/videosVideo
https://www.instyle.com/in-the-magIn The Mag
http://instyle.com/accou...signup?regSource=21023&returnURL=%2FJoin Now
http://instyle.com/account/profileMy Profile
http://instyle.com/account/profile#/newsletter-preferencesEmail Preferences
http://instyle.com/account/profile#/newsletter-preferencesNewsletters
http://instyle.com/helpHelp
http://instyle.com/accou...ssPage=https%3A%2F%2Fwww.instyle.comLogout
http://instyle.com/accou...signup?regSource=21023&returnURL=%2FJoin Now
http://instyle.com/account/profileMy Profile
http://instyle.com/account/profile#/newsletter-preferencesEmail Preferences
http://instyle.com/account/profile#/newsletter-preferencesNewsletters
http://instyle.com/helpHelp
http://instyle.com/accou...ssPage=https%3A%2F%2Fwww.instyle.comLogout
http://instyle.com/accou...signin?regSource=21023&returnURL=%2FLogin
http://instyle.com/InStyle InStyle
http://instyle.com/InStyle InStyle
http://instyle.com/#Explore
https://www.instyle.com/featured/LOrealCampaign2021Beauty Is Back
https://www.instyle.com/featured/LOrealCampaign2021Beauty Is Back
...

External Links (link to pages on other websites) - 64
URL Anchor Text
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
https://www.magazine.sto...=internal&utm_campaign=i902inr1w1440Subscribe
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
https://www.magazine.sto...=internal&utm_campaign=i902inr1w1440Subscribe
https://www.magazine.sto...=internal&utm_campaign=i809inr5w1133Subscribe this link opens in ...
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
http://w1.buysub.com/servlet/CSGateway?cds_mag_code=INSManage Your Subscription this ...
https://www.magazine.store/instyle/Give a Gift Subscription this ...
https://www.facebook.com/InStyle
https://twitter.com/InStyle
https://www.pinterest.com/instyle/
https://www.instagram.com/instylemagazine/
https://www.magazine.store/instyle/Subscribe this link opens in a...
https://meredithaccoladelicensing.com/instyle/Accolades Licensing
https://www.meredithcontentlicensing.comContent Licensing
https://www.facebook.com/InStyle
https://twitter.com/InStyle
https://www.pinterest.com/instyle/
https://www.instagram.com/instylemagazine/
https://x.specialoffers....w.aspx?cr=588&fm=206®Source=21005Subscribe to Our Newsletter
https://www.4yourhealth.com/4 Your Health this link opens...
https://www.allrecipes.com/Allrecipes this link opens in...
http://www.allpeoplequilt.com/All People Quilt this link op...
https://www.bhg.com/Better Homes & Gardens this l...
https://www.bizrateinsights.com/Bizrate Insights this link op...
https://www.bizratesurveys.com/Bizrate Surveys this link ope...
https://www.cookinglight.com/Cooking Light this link opens...
https://www.dailypaws.com/Daily Paws this link opens in...
https://www.eatingwell.com/EatingWell this link opens in...
https://www.eatthis.com/Eat This, Not That this link ...
https://ew.com/Entertainment Weekly this lin...
https://www.foodandwine.com/Food & Wine this link opens i...
https://www.health.com/Health this link opens in a n...
https://hellogiggles.com/Hello Giggles this link opens...
https://www.marthastewart.com/Martha Stewart this link open...
http://www.midwestliving.com/Midwest Living this link open...
https://www.more.com/More this link opens in a new...
https://www.myrecipes.com/MyRecipes this link opens in ...
http://www.mywedding.com/MyWedding this link opens in ...
https://www.myfoodandfamily.comMy Food and Family this link ...
https://www.my.lifeMyLife this link opens in a n...
https://www.parenting.com/Parenting this link opens in ...
https://www.parents.com/Parents this link opens in a ...
https://people.com/People this link opens in a n...
https://peopleenespanol.com/People en Español this link o...
https://www.rachaelraymag.com/Rachael Ray Magazine this lin...
https://www.realsimple.com/Real Simple this link opens i...
http://serpadres.com/Ser Padres this link opens in...
https://www.shape.com/Shape this link opens in a ne...
http://siempremujer.com/Siempre Mujer this link opens...
https://www.southernliving.com/Southern Living this link ope...
https://swearby.com/SwearBy this link opens in a ...
https://www.travelandleisure.com/Travel & Leisure this link op...
https://www.meredith.com/nmg/privacyPrivacy Policythis link opens ...
https://www.meredith.com...i/instyle/privacy_terms_service.htmlTerms of Servicethis link open...
https://www.meredith.com/adchoicesAd Choicesthis link opens in a...
https://www.meredith.com/legal/web-accessibilityWeb Accessibilitythis link ope...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
100 100 0


Excellent! all images are associated with an ALT value.

Image URL - 100
URL ALT Text
https://imagesvc.meredit...%2F06%2F08%2F060821-no-frizz-summer-hair-social-2000.jpgBeauty Is Back
https://imagesvc.meredit...Fuploads%2Fsites%2F14%2F2021%2F04%2F26%2Fhalle-berry.jpg10 Celebrity Hair Transformati...
https://imagesvc.meredit...21%2F05%2F07%2F050721_jlo_swim_style_rules_lead-2000.gif9 Sexy Swimsuit Style Lessons ...
https://imagesvc.meredit...4%2F2021%2F04%2F27%2F042721_choosing_color_lead-2000.jpgThis Easy Guide Is the Trick t...
https://imagesvc.meredit...s%2Fsites%2F14%2F2021%2F02%2F26%2Fnaked-dresses-2000.jpgThe 39 Most Naked Dresses of A...
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://instyle.com/dist/fontWoff2.cssstylesheet
http://instyle.com/dist/style.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
14 2 16


You have 14 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
http://instyle.com/dist/main.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://instyle.com/account/profile#/newsletter-preferencesEmail Preferences


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
118
Excellent! You do have a lot of root domains (118) linked to your site instyle.com.

118
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 672
  Facebook Shares 3,715
  Facebook Comments 250
  Tweets 76
  LinkedIn 160

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/InStyle
Twitter Accounthttps://twitter.com/InStyle
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
86 Excellent! the website has a good Child Safe Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site instyle.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
12,302th most visited website in the world.
3,656th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - sbdr.co) hosted on the same server as instyle.com (ip : 13.249.38.104).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.249.38.104) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 117 days old ( 1st registered on : 1999-04-09 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 246 days from today ( expires on : 2022-04-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
instyle.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-04-09 2021-03-08 2022-04-08
22 years, 117 days old 0 years, 149 days ago 0 years, 246 days from today
22 years, 117 days old


Domain Name Servers used by instyle.com
DNS Name IP Address
ns-1235.awsdns-26.org205.251.196.211
ns-179.awsdns-22.com205.251.192.179
ns-1978.awsdns-55.co.uk205.251.199.186
ns-641.awsdns-16.net205.251.194.129


Domain is going to expire in less than a year time (0 years, 246 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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