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iinet.net.au favicon iinet.net.au

Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend6
Sep 16, 2020 01:42 PM

Click To Re-generate Current Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create a XML sitemap for your site.
  • Move the 31 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • Speed up your website.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     26
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

advertising   festival   mobile   museum   phone   smartphones   television   wars  

Title
iiNet | Broadband internet, NBN plans, ADSL2+ and Naked DSL

Words count: 9    Unique Words: 9    Length: 59 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
iiNet provides NBN plans, ADSL2+ broadband Internet, Naked DSL, phone and mobile SIM plans. Enjoy unlimited data with our new Liimitless plans today!

Words count: 23    Length: 149 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
iiNet | Broadband internet, NBN plans, ADSL2+ and Naked ... www.iinet.net.au/
iiNet provides NBN plans, ADSL2+ broadband Internet, Naked DSL, phone and mobile SIM plans. Enjoy unlimited data with our new Liimitless plans today!

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
ADSL2+, Naked DSL, NBN plans, broadband, internet, phone, mobile, SIM, unlimited

Words count: 11    Length: 80 characters    keyword phrases count : 9

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:67% (6/9)
broadband 0   (0%)
internet 0   (0%)
phone 0   (0%)
mobile 0   (0%)
sim 0   (0%)
unlimited 0   (0%)
2 words:33% (3/9)
adsl2+ 0   (0%)
naked dsl 0   (0%)
nbn plans 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

address  adsl  area  arrives  awesome  based  broadband  cable  change  choose  connect  details  dsl  estimated  expected  fast  fibre  good  iinet  internet  leave  naked  nbn  news  options  order  phone  plans  product  ready  satellite  search  serviceable  started  subject  updates  upgrade  vdsl  view  wireless 

Top 20 Keywords
Total Terms Count: 809

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nbn 76 9.39%
broadband 34 4.20%
ready 26 3.21%
address 22 2.72%
plans 18 2.22%
news 15 1.85%
adsl 12 1.48%
expected 10 1.24%
vdsl 8 0.99%
naked 8 0.99%
connect 8 0.99%
awesome 7 0.87%
area 7 0.87%
internet 7 0.87%
cable 7 0.87%
good 7 0.87%
fibre 7 0.87%
order 7 0.87%
updates 6 0.74%
dsl 6 0.74%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
33211191100012036124

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(3)
Roy Morgan’s Internet Service Provider of the Year
See what's available at your address
A range of plans and technologies up to 1000Mbps

<H2>

(32)
Awesome news! NBN™ is available at your address.
Awesome news!
The NBN rollout to your address has been delayed
Awesome news! Ultrafast Fibre-to-the-Building Cable VDSL2 broadband is available at your address.
Awesome news! NBN Wireless is available at your address.
Awesome news!
The NBN rollout to your address has been delayed
Awesome news! NBN™ Satellite is available at your address.
Awesome news!
The NBN rollout to your address has been delayed
Go Ultrafast!
Awesome news! NBN™ is available at your address.
Awesome news!
The NBN rollout to your address has been delayed
Awesome news! NBN™ Wireless is available at your address.
Awesome news! NBN™ Satellite is available at your address.
Awesome news! Ultrafast Cable broadband Super-fast VDSL2 broadband is available at your address.
Awesome news! Ultrafast Fibre-to-the-Building broadband is available at your address.
Awesome news! Naked DSL and ADSL2+ are available at your address.
Awesome news! Off-Net ADSL2+ is available at your address.
Awesome news! FTTH/Opticomm broadband is available at your address.
Schedule a callback
Thank you
Check Availability at Your Home
   NBN™
ULTRA Broadband
Switch your NBN™
LOOKING FORGREAT NBN PLANS?
Not ready for the NBN?
Why Choose iiNet?
Get the iiNetBusiness Difference
Connect better with iiNet's award-winning service

<H3>

(11)
We don't have any Broadband plans currently available at your address.
We don't have any Broadband plans currently available at your address.
Your request has been submitted!
Checking your address
Redirecting you to
Redirecting you to
Good news!
Ultra FTTB
BizPhone
Fibre1000
Why Choose iiNet?

<H4>

(19)
Join Australia's Best NBN Provider
Our high performancenetwork
Switching your NBN to iiNet is now quicker and easier than ever
We're Australia'sBest NBN Provider
Access 24/7customer support
We have a wide range ofplans and technologies:
Business Fibre1000 1000Mbps bandwidth
Business Fibre400 400Mbps bandwidth
ULTRA Cable 300Mbps*
ULTRA FTTB 90Mbps*
NBN100 83.6Mbps*
ULTRA VDSL2 74.2Mbps*
NBN50 46.7Mbps*
NBN25 21.3Mbps*
NBN12 11.1Mbps*
ADSL2+
BizPhone
Fibre
<H5>
(11)
Your home's estimated NBN™ connection date is {*sq.nbnEtaString*}*.
NBN™ is expected to be serviceable in your area but your home is not ready yet. Choose from the options below
Your home's estimated NBN™ connection date is {*sq.nbnEtaString*}*.
NBN™ is expected to be serviceable in your area but your home is not ready yet. Choose from the options below
Your home's estimated NBN™ connection date is {*sq.nbnEtaString*}*.
NBN™ is expected to be serviceable in your area but your home is not ready yet.
The address you have entered does not match our records.
Please click here to run another address search or call us on 13 19 17 for assistance.
Please click here to run another address search or call us on 13 19 60 for assistance.
Your home's estimated NBN™ connection date is {*sq.nbnEtaString*}*.
NBN™ is expected to be serviceable in your area but your home is not ready yet. Choose from the options below
<I> (12)
<STRONG> (36)Don't wait too long:
DATE
FTTB internet on {* bob.brand *}'s Fibre Network is available at your address
The good news is super-fast VDSL2 broadband ultrafast Cable broadband
The good news is, {*tisp*} can still provide you with fast Naked DSL or On-Net ADSL2+ Off-Net ADSL2+ in the meantime, join our NBN waitlist to be notified as soon as NBN becomes available in your area.
The good news is NBN Wireless is available at your address!
The good news is NBN Wireless is coming soon to your address.
The good news is NBN Satellite is available at your address!
The good news is NBN Satellite is coming soon to your address.
The good news is super-fast VDSL2 broadband {* bob.brand *} FTTB internet ultrafast Cable broadband FTTH is available at your address!
The good news is, {*tisp*} can still provide you with fast Naked DSL or On-Net ADSL2+ Off-Net ADSL2+ in the meantime, join our NBN waitlist to be notified as soon as NBN becomes available in your area.
The good news is super-fast VDSL2 broadband ultrafast Cable broadband
The good news is, {*tisp*} can still provide you with fast Naked DSL or On-Net ADSL2+ Off-Net ADSL2+ in the meantime, join our NBN waitlist to be notified as soon as NBN becomes available in your area.
The good news is NBN Fibre is available at your address!
The good news is NBN Fibre is coming soon to your address.
The good news is NBN Satellite is available at your address!
The good news is NBN Satellite is coming soon to your address.
The good news is super-fast VDSL2 broadband {* bob.brand *} FTTB internet ultrafast Cable broadband FTTH is available at your address!
The good news is, {*tisp*} can still provide you with fast Naked DSL or On-Net ADSL2+ Off-Net ADSL2+ in the meantime, join our NBN waitlist to be notified as soon as NBN becomes available in your area.
The good news is NBN Fibre is available at your address!
The good news is NBN Fibre is coming soon to your address.
The good news is NBN Wireless is available at your address!
The good news is NBN Wireless is coming soon to your address!
The good news is super-fast VDSL2 broadband {* bob.brand *} FTTB internet ultrafast Cable broadband FTTH is available at your address!
The good news is, {*tisp*} can still provide you with fast Naked DSL or On-Net ADSL2+ Off-Net ADSL2+ in the meantime, join our NBN waitlist to be notified as soon as NBN becomes available in your area.
Please see our standard NBN plans or call us on 13 19 60 and we will be happy to help.
The good news is {*bob.brand *} FTTB internet ultrafast Cable broadband super-fast VDSL2 broadband FTTH NBN Naked DSL and On-Net ADSL2+ NBN Wireless NBN Satellite Off-Net ADSL2+ are is available at your address!
The good news is NBN Wireless NBN Satellite NBN Fibre is coming soon to your address
The good news is {*bob.brand *} FTTB internet ultrafast Cable broadband super-fast VDSL2 broadband FTTH NBN Naked DSL and On-Net ADSL2+ NBN Wireless NBN Satellite Off-Net ADSL2+ are is available at your address!
The good news is NBN Wireless NBN Satellite NBN Fibre is coming soon to your address
are NOT subject to this disconnection.
Confirm the NBN Location ID here matches the address Location ID in NBN Portal.If it doesn't match, the service will connect at the wrong address.
Preferred contact time
Ultra Broadband FTTB
Unlimited calls
Gigabit Business Broadband


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
63.5

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://iinet.net.au/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
4.02 seconds - 10.46 Kb/s

The loading speed is normal, however it can be further improved.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.01 s 0.05 s 0.04 s 0.01 s 3.36 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
42 Kb (42,038 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
42 Kb (42,038 bytes) 6 Kb (5,767 bytes) 36 Kb (36,271 bytes) 15.90 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
31 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.iinet.net.au/home/ and http://iinet.net.au are resolved to the same url :https://www.iinet.net.au/home/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://toolbox3.iinet.net.au/login?ReturnUrl=/
https://www.iinet.net.au/internet-products/broadband/plans/?adsl=


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
143 4 147


You have more than 100 links (147).

Internal Links (link to pages within this domain) - 143
URL Anchor Text
http://iinet.net.au/#main-contentSkip to main content
http://iinet.net.au/home
http://iinet.net.au/home/Residential
http://iinet.net.au/business/home/Business
http://iinet.net.au/customers/Customers
http://iinet.net.au/#off-canvasMenu
https://www.iinet.net.au/internet-products/Internet
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/NBN National Broadband Network
https://www.iinet.net.au/...ernet-products/broadband/naked-dsl/Naked DSL Broadband with no li...
https://www.iinet.net.au/internet-products/fibre/cable/Ultra Broadband/Cable Availabl...
http://iinet.net.au/internet-products/broadband/fttb/plansUltra Broadband/FTTB High perf...
https://www.iinet.net.au/internet-products/broadband/vdsl2/Ultra Broadband/VDSL2 High spe...
https://www.iinet.net.au/internet-products/broadband/adsl/ADSL2+ Includes phone line ren...
https://www.iinet.net.au/internet-products/fibre/ftth/Fibre to the Home At selected ...
https://www.iinet.net.au/internet-productsSee All
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/NBN
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/Fibre Plans Find your perfect ...
https://www.iinet.net.au/...oduct/broadband/nbn/plans/wireless/Wireless Plans NBN outside of ...
https://www.iinet.net.au/...duct/broadband/nbn/plans/satellite/Satellite Plans NBN outside of...
https://www.iinet.net.au/internet-product/broadband/nbn/Why Choose iiNet? We're the or...
https://www.iinet.net.au/...et-products/broadband/nbn/coverage/Coverage Where and When NBN is...
https://www.iinet.net.au/internet-products/broadband/nbn/See All
http://iinet.net.au/internet-product/bundlesBundles
https://www.iinet.net.au/mobile/Mobile
https://www.iinet.net.au/tv/fetch/TV
https://www.iinet.net.au/moving-home/Moving Home?
https://www.iinet.net.au/business/home/Business
https://www.iinet.net.au/about/About
https://iihelp.iinet.net.au/Support
https://www.iinet.net.au/contact/Contact
https://iihelp.iinet.net.auSupport
https://www.iinet.net.au/contact/Contact Us
http://iinet.net.au/#
https://www.iinet.net.au/...t-product/broadband/nbn/plans/fibre
https://www.iinet.net.au/...products/broadband/plans/?naked-dsl
https://www.iinet.net.au/...products/broadband/plans/?naked-dslGet Started
https://www.iinet.net.au/...t-product/broadband/nbn/plans/fibre
http://iinet.net.au/internet-product/broadband/fttb/plansFTTB internet
http://iinet.net.au/inter...s/broadband/nbn/coverage/#/waitListGet updates on NBN™
http://iinet.net.au/#CSR's, click here to override ...
http://iinet.net.au/about/legal/register-interestprivacy statement
http://iinet.net.au/#Optional Information
https://www.iinet.net.au/...nternet-product/broadband/nbn/plans   NBN™ ...
https://www.iinet.net.au/internet-products/fibre/cable/Regional Vic
https://www.iinet.net.au/internet-products/broadband/vdsl2/Canberra
https://www.iinet.net.au/...ernet-products/broadband/fttb/plansMetro Buildings
http://iinet.net.au/inter...ct/broadband/nbn/plans/fibre/switchSwitch your NBN™ ...
https://www.iinet.net.au/...ernet-products/broadband/fttb/plansUltra FTTB ...
https://www.iinet.net.au/business/bizphone/BizPhone U...
https://www.iinet.net.au/business/internet-product/fibre/Fibre1000 ...
https://www.iinet.net.au/internet-product/broadband/nbn/Why Choose iiNet? ...
https://www.iinet.net.au/...rnet-products/broadband/plans/?adslADSL2+  
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/NBN12 11.1Mbps*
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/NBN2521.3Mbps*
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/NBN50 46.7Mbps*
https://www.iinet.net.au/internet-products/broadband/vdsl2/ULTRA VDSL2 74.2Mbps*
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/NBN100 83.6Mbps*
https://www.iinet.net.au/...ernet-products/broadband/fttb/plansULTRA FTTB 90Mbps*
https://www.iinet.net.au/internet-products/fibre/cable/ULTRA Cable 300Mbps*
https://www.iinet.net.au/business/internet-product/fibreBusiness Fibre400 400Mbps band...
https://www.iinet.net.au/business/internet-product/fibreBusiness Fibre1000 1000Mbps ba...
https://www.iinet.net.au/internet-products/fibre/cable/View Cable Plans
https://www.iinet.net.au/...ernet-products/broadband/fttb/plansView FTTB Plans
https://www.iinet.net.au/internet-products/broadband/vdsl2/View VDSL2 Plans
http://iinet.net.au/internet-product/broadband/nbn/plansLOOKING FORGREAT NBN PLANS? ...
https://www.iinet.net.au/...products/broadband/plans/?naked-dslNot ready for the NBN? ...
https://www.iinet.net.au/business/bizphone/BizPhone
https://www.iinet.net.au/business/internet-product/fibreFibre
https://www.iinet.net.au/business/nbn/NBN
https://www.iinet.net.au/internet-products/broadband/adsl/faster broadband
https://www.iinet.net.au/phone/phone
https://www.iinet.net.au/business/small/website-solutions/web services
http://iinet.net.au/about/awardsView all of our awards.
http://iinet.net.au/about/awardsView all of our awards.
http://iinet.net.au/#Previous
http://iinet.net.au/#Pause
http://iinet.net.au/#Next
http://iinet.net.au/about/sponsors/
http://iinet.net.au/contactContact us
https://webmail.iinet.net.au/Webmail
https://toolbox3.iinet.net.au/login?ReturnUrl=/Toolbox
https://iihelp.iinet.net.au/Support
https://www.iinet.net.au/status/Network Status
https://www.iinet.net.au/...rnet-products/broadband/speed-test/Internet Speed Test
http://blog.iinet.net.au/iinet Blog
https://www.iinet.net.au/home/For your home:
https://www.iinet.net.au/...-product/broadband/nbn/plans/fibre/NBN™ Plans
https://www.iinet.net.au/moving-home/Moving Home?
https://www.iinet.net.au/...ernet-products/broadband/naked-dsl/Naked DSL
http://iinet.net.au/cableUltra Broadband / Cable
http://iinet.net.au/fttbUltra Broadband / FTTB
http://iinet.net.au/vdsl2Ultra Broadband / VDSL2
https://www.iinet.net.au/...net-products/broadband/plans/?adsl=ADSL2+
https://www.iinet.net.au/mobile/Mobile Phone Plans
https://www.iinet.net.au/phone/homeHome Phone
https://www.iinet.net.au/phone/netphone-voip/Netphone
https://www.iinet.net.au/business/home/For your business:
https://www.iinet.net.au/...ess/internet-product/broadband/nbn/Business NBN Plans
https://www.iinet.net.au/business/bizphone/BizPhone
http://iinet.net.au/business/internet-product/fibre1000Fibre1000
...

External Links (link to pages on other websites) - 4
URL Anchor Text
https://facebook.com/iiNet
https://twitter.com/iiNet
https://www.linkedin.com/company/iinet
https://www.youtube.com/user/iiNetAustralia

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
18 10 8


8 images do not have Alt values.

Image URL - 18
URL ALT Text
http://iinet.net.au/themes/iinet/iinet-logo.svgiiNet logo
https://assets.iinet.net.au/website/_shared/banners/nbn/flexible-md.jpg
https://assets.iinet.net.au/website/_shared/banners/nbn/flexible-lg-v6.jpg
https://assets.iinet.net.au/website/_shared/banners/cable/img-768v2.png
https://assets.iinet.net.au/website/_shared/banners/cable/img-1200.png
https://assets.iinet.net....ite/_shared/rollercoaster/liimitless-broadband-data.svgLiimitless broadband data
https://assets.iinet.net.au/website/_shared/rollercoaster/coaster.png
https://assets.iinet.net.au/website/_shared/banners/nbn/flexible-md.jpg
https://assets.iinet.net.au/website/_shared/awards/roymorgan_2018_badge.svgRoy Morgan Award Winner
https://assets.iinet.net.au/website/_shared/banners/finn-jetpack.png
https://assets.iinet.net.au/website/_shared/banners/vdsl-and-cablebg.jpg
https://assets.iinet.net.au/website/home/mesh.pngMesh
https://assets.iinet.net....u/website/_shared/banners/mobile/cable-banner-v2@2x.jpgULTRA Broadband Cable. Availab...
https://assets.iinet.net.au/website/_shared/banners/mobile/fttb-banner-v2@2x.jpgULTRA Broadband FTTB. Availabl...
https://assets.iinet.net....u/website/_shared/banners/mobile/vdsl2-banner-v2@2x.jpgULTRA Broadband FTTB. Availabl...
https://assets.iinet.net.au/website/_shared/sponsorships/hawks-logo.pngHawthorn Hawks
https://assets.iinet.net.au/website/_shared/sponsorships/6ers-logo.pngAdelaide Sixers
http://iinet.net.au/themes/iinet/iinet-logo.svgiinet logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
14 4 18


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
http://iinet.net.au/sites..._sDV298RmMIqewHO2a_mIb0VO9DCBC_bgAHumearGtOM.css?qgpub0stylesheet
http://iinet.net.au/sites..._tijSwiiUVUmXHnknyKjTDiVc5BOk-GwajLg0TkxCDa8.css?qgpub0stylesheet
http://iinet.net.au/themes/iinet/css/slick.css?qgpub0stylesheet
http://iinet.net.au/themes/iinet/css/homepage-banner.css?qgpub0stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
8 5 13


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
http://iinet.net.au/core/assets/vendor/jquery/jquery.min.js?v=3.2.1
http://iinet.net.au/sites...es/js/js_UZzJ7VOALETeyGbKMQMgaYce0lZ3a3KnApdsiAjDSPs.js
http://iinet.net.au/themes/iinet/js/slick.min.js?v=8.6.16
http://iinet.net.au/themes/iinet/js/homepage-banner.js?v=8.6.16
http://iinet.net.au/sites...es/js/js_hesYy01iEkcIsGw9gDkVn3UkhkeD3AKb9H1FhL4oUFU.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://blog.iinet.net.au/iinet Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
62
Excellent! You do have a lot of root domains (62) linked to your site iinet.net.au.

62
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 31
  Facebook Shares 119
  Facebook Comments 34
  Tweets 1
  LinkedIn 94

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://facebook.com/iiNet
Twitter Accounthttps://twitter.com/iiNet
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site iinet.net.au is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
18,678th most visited website in the world.
307th most visited website in Australia  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (4 - iinet.net.au, upnaway.com, iinet.com.au, ii.net) hosted on the same server as iinet.net.au (ip : 203.173.50.151).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 203.173.50.151) is located at Australia  
the most site visitors come from Australia  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
iinet.net.au ( 12 characters )

Domain Registrar : AU-NIC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2020-04-16 unknown
unknown old 0 years, 155 days ago unknown from today
unknown old


Domain Name Servers used by iinet.net.au
DNS Name IP Address
ns3.iinet.net.au203.14.169.3
ns1.iinet.net.au203.14.168.3
ns2.iinet.net.au203.59.24.3


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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