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illy.com favicon illy Caffè – Enjoy our coffee illy.com

Excellent Practice29
Improvement Could be Made10
Critical Issues to Attend11
Mar 28, 2024 03:43 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 185 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     25
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Detailed Reviews

Related Category
Most related categories of this website.

art   careers   club   courses   dog   kitchen   pictures   tickets  

Title
illy Caffè – Enjoy our coffee

Words count: 5    Unique Words: 5    Length: 32 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Commerce Cloud Storefront Reference Architecture

Words count: 5    Length: 48 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
illy Caffè – Enjoy our coffee www.illy.com/
Commerce Cloud Storefront Reference Architecture

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  add  arabica  area  art  bean  benefits  brasile  caff  capsules  cart  classico  coffee  collection  contact  customer  false  giftboxoption  gifts  ground  illy  iperespresso  login  lovers  machine  medium  null  philosophy  register  reserved  roast  selection  shopping  subscription  subscriptionog  terms  true  tutorial  video  view 

Top 20 Keywords
Total Terms Count: 745

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
illy 38 5.10%
coffee 37 4.97%
subscription 27 3.62%
machine 27 3.62%
collection 22 2.95%
lovers 11 1.48%
selection 10 1.34%
iperespresso 9 1.21%
accessories 9 1.21%
view 8 1.07%
art 8 1.07%
arabica 7 0.94%
contact 7 0.94%
add 7 0.94%
cart 7 0.94%
capsules 7 0.94%
reserved 6 0.81%
null 6 0.81%
tutorial 6 0.81%
video 5 0.67%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
21147200000228

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Savor some surprises with up to 20% off
Savor some surprises with up to 20% off

<H2>

(11)
Our Coffee Selection
To make our coffee, we select only the top 1% of the best Arabica beans, with 0 defects
The Coffee You Love Delivered Automatically
To make our coffee, we select only the top 1% of the best Arabica beans, with 0 defects
Choose the subscription that’s best for you
Our Coffee Machines
Notify me
Notify me
Thank you!
SIGN UP FOR OUR EMAIL
email subscription confirmed!

<H3>

(4)
ILLY LOVERS
ILLY LOVERS
Our tailor-made solutions for your business
Coffee

<H4>

(7)
SUBSCRIPTION
COFFEE
COFFEE MACHINES
GIFTS & ACCESSORIES
ILLY WORLD
LOYALTY
PROFESSIONAL
<H5>
(2)
Select your region
Collect my old machine
<STRONG> (2)Free Ground Shipping On Orders $50+


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
14.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.15 seconds - 39.92 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.56 s 0.05 s 0.05 s 0.01 s 3.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
46 Kb (45,909 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
46 Kb (45,909 bytes) 6 Kb (6,391 bytes) 40 Kb (39,518 bytes) 16.17 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
185 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (w********************@illy-messagebar.min.css) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.illy.com/en-us and http://illy.com are resolved to the same url :https://www.illy.com/en-us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://illy.com/en-us/login?action=register
http://illy.com/en-us/login?action=register
http://illy.com/en-us/search?cgid=other_siteuse_privacy_newsletterresearch


You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://illy.com/en-us...ther_siteuse_privacy_newsletterresearch
http://shop.illy.com/online/store/vc_cn


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
212 9 221


Too many links (221), it may be considered as spam!

Internal Links (link to pages within this domain) - 212
URL Anchor Text
http://illy.com/en-us
http://illy.com/en-us#ls-section-1pveo78uo
http://illy.com/en-us
http://illy.com/en-us#ls-section-1pveo78uo
http://illy.com/en-us/coffee-deliverySUBSCRIPTION
http://illy.com/en-us/coffee-deliveryView All
https://www.illy.com/...offee-delivery/coffee-subscription-homeCOFFEE SUBSCRIPTION
https://www.illy.com/...offee-delivery/coffee-subscription-homeCoffee subscription
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionMachine subscription
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionCOFFEE MACHINE SUBSCRIPTION
https://www.illy.com/...offee-delivery/coffee-subscription-homeCoffee subscription
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionMachine subscription
https://www.illy.com/...offee-delivery/coffee-subscription-homeCoffee subscription
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionMachine subscription
http://illy.com/en-us/coffeeCOFFEE
http://illy.com/en-us/coffeeView All
https://www.illy.com/en-us/coffeeCOFFEE
http://illy.com/en-us/coffee/all-coffeeAll Coffee
http://illy.com/en-us/coffee/whole-bean-coffeeWhole Bean Coffee
http://illy.com/en-us/coffee/iperespresso-espresso-capsulesIperespresso Capsules
http://illy.com/en-us/coffee/ground-espresso-moka-coffeeGround Coffee
http://illy.com/en-us/coffee/compatible-capsulesCompatible Espresso Capsules
http://illy.com/en-us/coffee/k-cup-podsilly® K-Cup® Pods
http://illy.com/en-us/coffee/ese-espresso-podsESE Pods
http://illy.com/en-us/coffee/ready-to-drink-coffeeCold Brew
http://illy.com/en-us/coffee/arabica-coffee-selectionArabica Selection Coffee
http://illy.com/en-us/coffee/instant-coffeeInstant Coffee
https://www.illy.com/...offee-delivery/coffee-subscription-homeCoffee subscription
https://www.illy.com/en-us/coffee/arabica-coffee-selectionArabica selection
https://www.illy.com/en-us/subscription/coffee-subscriptionCOFFEE SUBSCRIPTION
https://www.illy.com/...offee-delivery/coffee-subscription-homeCoffee subscription
https://www.illy.com/en-us/coffee/arabica-coffee-selectionArabica selection
https://www.illy.com/...offee-delivery/coffee-subscription-homeCoffee subscription
https://www.illy.com/en-us/coffee/arabica-coffee-selectionArabica selection
http://illy.com/en-us/coffee-machinesCOFFEE MACHINES
http://illy.com/en-us/coffee-machinesView All
https://www.illy.com/en-us/coffee-machinesCOFFEE MACHINES
http://illy.com/en-us...-machines/all-italian-espresso-machinesAll Coffee Machines
http://illy.com/en-us...coffee-machines/capsule-coffee-machinesIperespresso Capsule Machines
http://illy.com/en-us/coffee-machines/ese-pod-machinesESE Pod Machines
http://illy.com/en-us/coffee-machines/milk-frotherMilk Frothers
http://illy.com/en-us/coffee-machines/coffee-makersCoffee Makers
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionMachine subscription
https://www.illy.com/...fee-machines/espresso-machine-tutorialsVideo tutorial
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionCOFFEE MACHINE SUBSCRIPTION
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionMachine subscription
https://www.illy.com/...fee-machines/espresso-machine-tutorialsVideo tutorial
https://www.illy.com/...fee-machines/espresso-machine-tutorialsCOFFEE MACHINE CLEANING & MAIN...
http://illy.com/en-us/coffee-machines/machine-spare-partsMachine spare parts
http://illy.com/en-us...fee-machines/espresso-machine-tutorialsVideo tutorials
https://www.illy.com/en-us/coffee-machines/my-machineMy coffee machine registration
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionMachine subscription
https://www.illy.com/...fee-machines/espresso-machine-tutorialsVideo tutorial
https://www.illy.com/...ee-delivery/coffee-machine-subscriptionMachine subscription
https://www.illy.com/...fee-machines/espresso-machine-tutorialsVideo tutorial
http://illy.com/en-us/coffee-gifts-tea-accessoriesGIFTS & ACCESSORIES
http://illy.com/en-us/coffee-gifts-tea-accessoriesView All
http://illy.com/en-us...ea-accessories/illy-art-collection-cupsILLY ART COLLECTION
https://www.illy.com/...ea-accessories/illy-art-collection-cupsilly collection
https://www.illy.com/...e-gifts-tea-accessories/all-accessoriesAccessories
http://illy.com/en-us...e-gifts-tea-accessories/all-accessoriesACCESSORIES
http://illy.com/en-us...l-accessories/coffee-cups-and-glasswareilly Collection Cups & Glasswa...
http://illy.com/en-us.../all-accessories/coffee-tea-accessoriesCoffee & Tea Accessories
https://www.illy.com/...ea-accessories/illy-art-collection-cupsilly collection
https://www.illy.com/...e-gifts-tea-accessories/all-accessoriesAccessories
http://illy.com/en-us...fee-gifts-tea-accessories/curated-giftsGIFTS
http://illy.com/en-us...s/curated-gifts/gifts-for-coffee-loversGifts For Coffee Lovers
http://illy.com/en-us...ries/curated-gifts/curated-bundled-setsCurated Bundles
https://www.illy.com/...ea-accessories/illy-art-collection-cupsilly collection
https://www.illy.com/...e-gifts-tea-accessories/all-accessoriesAccessories
http://illy.com/en-us...ifts-tea-accessories/dammann-freres-teaDAMMANN TEA
https://www.illy.com/...ea-accessories/illy-art-collection-cupsilly collection
https://www.illy.com/...e-gifts-tea-accessories/all-accessoriesAccessories
https://www.illy.com/...ea-accessories/illy-art-collection-cupsilly collection
https://www.illy.com/...e-gifts-tea-accessories/all-accessoriesAccessories
http://illy.com/en-us/coffee-offersPROMOTIONS View All
https://www.illy.com/en-us/qualityILLY WORLD
https://www.illy.com/en-us/qualityView All
http://illy.com/en-us/qualityQUALITY
https://www.illy.com/...fessional-partners/illy-chef-ambassadorChef Ambassador
http://illy.com/en-us/quality/universita-del-caffeCoffee University
https://www.illy.com/en-us/sustainability/our-philosophyOur philosophy
https://www.illy.com/en-us/art/illy-art-collectionilly art collection
http://illy.com/en-us/sustainabilitySUSTAINABILITY
http://illy.com/en-us/sustainability/our-philosophyOur philosophy
http://illy.com/en-us/sustainability/projectsProjects
http://illy.com/en-us/sustainability/awardsAwards
http://illy.com/en-us/sustainability/sebastiao-salgadoSebastião Salgado
https://www.illy.com/en-us/sustainability/our-philosophyOur philosophy
https://www.illy.com/en-us/art/illy-art-collectionilly art collection
http://illy.com/en-us/artART
http://illy.com/en-us/art/illy-art-collectionilly Art Collection
http://illy.com/en-us/art/contemporary-art-exhibitionsContemporary Art Fairs
https://www.illy.com/en-us/sustainability/our-philosophyOur philosophy
https://www.illy.com/en-us/art/illy-art-collectionilly art collection
https://www.illy.com/en-us/sustainability/our-philosophyOur philosophy
https://www.illy.com/en-us/art/illy-art-collectionilly art collection
https://www.illy.com/en-us/illy-lovers-loyalty-programLOYALTY
https://www.illy.com/en-us/illy-lovers-loyalty-programView All
https://www.illy.com/en-us/illy-lovers-loyalty-programBECOME AN ILLY LOVER
...

External Links (link to pages on other websites) - 9
URL Anchor Text
https://gruppoilly.it/?lang=enGruppo Illy
https://connect.studentbeans.com/v4/hosted/illy/usStudent Discount
https://play.google.com/store/apps/details?id=com.illy
https://apps.apple.com/it/app/illy/id1491988670
https://www.facebook.com/illyusa
https://twitter.com/illyusa?lang=en
https://www.linkedin.com/company/illycaffe/
https://www.instagram.com/illy_us/
https://illy-procurement.bravosolution.com/web_en/login.htmlProcurement portal

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
118 117 1


1 images do not have Alt values.

Image URL - 118
URL ALT Text
http://illy.com/on/de...illy_US_SFRA-Site/-/default/dw8098184d/images/logo-illy.svgCommerce Cloud Storefront Refe...
http://illy.com/on/de...ite/-/default/dwa13e34f1/images/b-certified-corporation.svgCommerce Cloud Storefront Refe...
http://illy.com/on/de...illy_US_SFRA-Site/-/default/dw8098184d/images/logo-illy.svgCommerce Cloud Storefront Refe...
http://illy.com/on/de...ite/-/default/dwa13e34f1/images/b-certified-corporation.svgCommerce Cloud Storefront Refe...
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgBack
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgSUBSCRIPTION
https://www.illy.com/...rySFRA/default/dwac17de29/menu_desktop/abbonamentocaffe.jpgCoffee subscription
https://www.illy.com/...FRA/default/dw086f29f1/menu_desktop/abbonamentomacchina.jpgMachine subscription
https://www.illy.com/...rySFRA/default/dwac17de29/menu_desktop/abbonamentocaffe.jpgCoffee subscription
https://www.illy.com/...FRA/default/dw086f29f1/menu_desktop/abbonamentomacchina.jpgMachine subscription
https://www.illy.com/...rySFRA/default/dwac17de29/menu_desktop/abbonamentocaffe.jpgCoffee subscription
https://www.illy.com/...FRA/default/dw086f29f1/menu_desktop/abbonamentomacchina.jpgMachine subscription
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgCOFFEE
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgCOFFEE
https://www.illy.com/...rySFRA/default/dwac17de29/menu_desktop/abbonamentocaffe.jpgCoffee subscription
https://www.illy.com/...rySFRA/default/dwa9b05ae9/menu_desktop/arabicaselection.jpgArabica selection
https://www.illy.com/...rySFRA/default/dwac17de29/menu_desktop/abbonamentocaffe.jpgCoffee subscription
https://www.illy.com/...rySFRA/default/dwa9b05ae9/menu_desktop/arabicaselection.jpgArabica selection
https://www.illy.com/...rySFRA/default/dwac17de29/menu_desktop/abbonamentocaffe.jpgCoffee subscription
https://www.illy.com/...rySFRA/default/dwa9b05ae9/menu_desktop/arabicaselection.jpgArabica selection
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgCOFFEE MACHINES
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgCOFFEE MACHINES
https://www.illy.com/...FRA/default/dw086f29f1/menu_desktop/abbonamentomacchina.jpgMachine subscription
https://www.illy.com/...brarySFRA/default/dw21ad54cb/menu_desktop/videotutorial.jpgVideo tutorial
https://www.illy.com/...FRA/default/dw086f29f1/menu_desktop/abbonamentomacchina.jpgMachine subscription
https://www.illy.com/...brarySFRA/default/dw21ad54cb/menu_desktop/videotutorial.jpgVideo tutorial
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgCOFFEE MACHINE CLEANING & MAIN...
https://www.illy.com/...FRA/default/dw086f29f1/menu_desktop/abbonamentomacchina.jpgMachine subscription
https://www.illy.com/...brarySFRA/default/dw21ad54cb/menu_desktop/videotutorial.jpgVideo tutorial
https://www.illy.com/...FRA/default/dw086f29f1/menu_desktop/abbonamentomacchina.jpgMachine subscription
https://www.illy.com/...brarySFRA/default/dw21ad54cb/menu_desktop/videotutorial.jpgVideo tutorial
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgGIFTS & ACCESSORIES
https://www.illy.com/...aredLibrarySFRA/default/dw50c817eb/menu_desktop/illyart.jpgilly collection
https://www.illy.com/...LibrarySFRA/default/dw256de868/menu_desktop/accessories.jpgAccessories
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgACCESSORIES
https://www.illy.com/...aredLibrarySFRA/default/dw50c817eb/menu_desktop/illyart.jpgilly collection
https://www.illy.com/...LibrarySFRA/default/dw256de868/menu_desktop/accessories.jpgAccessories
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgGIFTS
https://www.illy.com/...aredLibrarySFRA/default/dw50c817eb/menu_desktop/illyart.jpgilly collection
https://www.illy.com/...LibrarySFRA/default/dw256de868/menu_desktop/accessories.jpgAccessories
https://www.illy.com/...aredLibrarySFRA/default/dw50c817eb/menu_desktop/illyart.jpgilly collection
https://www.illy.com/...LibrarySFRA/default/dw256de868/menu_desktop/accessories.jpgAccessories
https://www.illy.com/...aredLibrarySFRA/default/dw50c817eb/menu_desktop/illyart.jpgilly collection
https://www.illy.com/...LibrarySFRA/default/dw256de868/menu_desktop/accessories.jpgAccessories
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgILLY WORLD
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgQUALITY
https://www.illy.com/...haredLibrarySFRA/default/dw440dc470/menu_desktop/origin.jpgOur philosophy
https://www.illy.com/...ySFRA/default/dw9f55606f/menu_desktop/illyartcollection.jpgilly art collection
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgSUSTAINABILITY
https://www.illy.com/...haredLibrarySFRA/default/dw440dc470/menu_desktop/origin.jpgOur philosophy
https://www.illy.com/...ySFRA/default/dw9f55606f/menu_desktop/illyartcollection.jpgilly art collection
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgART
https://www.illy.com/...haredLibrarySFRA/default/dw440dc470/menu_desktop/origin.jpgOur philosophy
https://www.illy.com/...ySFRA/default/dw9f55606f/menu_desktop/illyartcollection.jpgilly art collection
https://www.illy.com/...haredLibrarySFRA/default/dw440dc470/menu_desktop/origin.jpgOur philosophy
https://www.illy.com/...ySFRA/default/dw9f55606f/menu_desktop/illyartcollection.jpgilly art collection
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgLOYALTY
https://www.illy.com/...LibrarySFRA/default/dw451a1c16/menu_desktop/loyaltyjoin.jpgBecome an illy lover
https://www.illy.com/...brarySFRA/default/dw3ce83059/menu_desktop/loyaltyreward.jpgilly lovers benefits
https://www.illy.com/...LibrarySFRA/default/dw451a1c16/menu_desktop/loyaltyjoin.jpgBecome an illy lover
https://www.illy.com/...brarySFRA/default/dw3ce83059/menu_desktop/loyaltyreward.jpgilly lovers benefits
https://www.illy.com/...LibrarySFRA/default/dw451a1c16/menu_desktop/loyaltyjoin.jpgBecome an illy lover
https://www.illy.com/...brarySFRA/default/dw3ce83059/menu_desktop/loyaltyreward.jpgilly lovers benefits
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgPROFESSIONAL
http://illy.com/on/de...S_SFRA-Site/-/default/dwb4603da7/images/arrow-left-icon.svgBusiness Types
https://www.illy.com/...edLibrarySFRA/default/dwc0deb437/menu_desktop/contactus.jpgContact us
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https://www.illy.com/...edLibrarySFRA/default/dwc0deb437/menu_desktop/contactus.jpgContact us
https://www.illy.com/...ibrarySFRA/default/dw5cc6e87c/menu_desktop/reservedarea.jpgReserved area
https://www.illy.com/...edLibrarySFRA/default/dwc0deb437/menu_desktop/contactus.jpgContact us
https://www.illy.com/...ibrarySFRA/default/dw5cc6e87c/menu_desktop/reservedarea.jpgReserved area
https://www.illy.com/...edLibrarySFRA/default/dwc0deb437/menu_desktop/contactus.jpgContact us
https://www.illy.com/...ibrarySFRA/default/dw5cc6e87c/menu_desktop/reservedarea.jpgReserved area
https://www.illy.com/...edLibrarySFRA/default/dwc0deb437/menu_desktop/contactus.jpgContact us
https://www.illy.com/...ibrarySFRA/default/dw5cc6e87c/menu_desktop/reservedarea.jpgReserved area
http://illy.com/on/de...ly_US_SFRA-Site/-/default/dw8eefec44/images/search-icon.svgSearch
http://illy.com/on/de...ite/-/default/dw985c3e4b/images/account-not-logged-icon.svgCommerce Cloud Storefront Refe...
http://illy.com/on/de...illy_US_SFRA-Site/-/default/dw1f3d5dc5/images/cart-icon.svgView Cart
http://illy.com/on/de...illy_US_SFRA-Site/-/default/dw1f3d5dc5/images/cart-icon.svgView Cart
http://illy.com/on/de...lly_US_SFRA-Site/-/default/dw0f059e19/images/globe-icon.svgSearch
http://illy.com/on/de...lly_US_SFRA-Site/-/default/dw0f059e19/images/globe-icon.svgSearch
http://illy.com/on/de...ite/-/default/dw985c3e4b/images/account-not-logged-icon.svgCommerce Cloud Storefront Refe...
http://illy.com/on/de...illy_US_SFRA-Site/-/default/dw1f3d5dc5/images/cart-icon.svgView Cart
http://illy.com/on/de...illy_US_SFRA-Site/-/default/dw1f3d5dc5/images/cart-icon.svgView Cart
https://www.illy.com/.../products/sfra/coffee/Medium2x/8841ST_Medium_2x_01.png?q=75Whole Bean Classico Coffee - M...
https://www.illy.com/.../products/sfra/coffee/Medium2x/A119ST_Medium_2x_01.png?q=75Arabica Selection Brasile Cerr...
https://www.illy.com/.../products/sfra/coffee/Medium2x/8837ST_Medium_2x_01.png?q=75Ground Drip Classico Coffee - ...
https://www.illy.com/.../products/sfra/coffee/Medium2x/8843ST_Medium_2x_01.png?q=75iperEspresso Capsules Classico...
https://www.illy.com/.../products/sfra/machines/Medium1x/6591_Medium_1x_01.png?q=75X7.1 iperEspresso Machine - Bl...
https://www.illy.com/.../products/sfra/machines/Medium1x/6591_Medium_1x_02.png?q=75X7.1 iperEspresso Machine - Bl...
https://www.illy.com/.../products/sfra/machines/Medium1x/6591_Medium_1x_03.png?q=75X7.1 iperEspresso Machine - Bl...
https://www.illy.com/...products/sfra/machines/Medium1x/60254_Medium_1x_01.png?q=75X1 Anniversary 1935 iperEspres...
https://www.illy.com/...products/sfra/machines/Medium1x/60254_Medium_1x_02.png?q=75X1 Anniversary 1935 iperEspres...
https://www.illy.com/...products/sfra/machines/Medium1x/60254_Medium_1x_03.png?q=75X1 Anniversary 1935 iperEspres...
https://www.illy.com/...products/sfra/machines/Medium1x/60383_Medium_1x_01.png?q=75Y3.3 iperEspresso Machine - Re...
https://www.illy.com/...products/sfra/machines/Medium1x/60383_Medium_1x_02.png?q=75Y3.3 iperEspresso Machine - Re...
https://www.illy.com/...products/sfra/machines/Medium1x/60383_Medium_1x_03.png?q=75Y3.3 iperEspresso Machine - Re...
http://illy.com/on/de...FRA-Site/-/default/dwa903c890/images/usaCallFooter-icon.svgCustomer Service
http://illy.com/on/de...S_SFRA-Site/-/default/dw167cdc6d/images/langFooter-icon.svgUS
http://illy.com/on/de...RA-Site/-/default/dwef8f1aa5/images/united-kingdom-icon.svgUnited Kingdom
http://illy.com/on/de...ly_US_SFRA-Site/-/default/dw7ddc3de1/images/france-icon.svgFrance
http://illy.com/on/de...lly_US_SFRA-Site/-/default/dwb7909cdf/images/italy-icon.svgItalia
http://illy.com/on/de...y_US_SFRA-Site/-/default/dwb43ea43f/images/germany-icon.svgDeutschland
http://illy.com/on/de...lly_US_SFRA-Site/-/default/dw4715ea83/images/spain-icon.svgEspaña
http://illy.com/on/de...y_US_SFRA-Site/-/default/dwb3a2688b/images/belgium-icon.svgBelgië (nl)
http://illy.com/on/de...y_US_SFRA-Site/-/default/dwb3a2688b/images/belgium-icon.svgBelgique (fr)
http://illy.com/on/de..._SFRA-Site/-/default/dw706f0917/images/netherlands-icon.svgNederland
http://illy.com/on/de...y_US_SFRA-Site/-/default/dw61504fd3/images/austria-icon.svgÖsterreich
http://illy.com/on/de..._US_SFRA-Site/-/default/dw9dbc8efc/images/portugal-icon.svgPortugal
http://illy.com/on/de...ly_US_SFRA-Site/-/default/dw68aeb950/images/brazil-icon.svgBrasil
http://illy.com/on/de...S_SFRA-Site/-/default/dw167cdc6d/images/langFooter-icon.svgUnited States
http://illy.com/on/de...ly_US_SFRA-Site/-/default/dwf850ffe4/images/canada-icon.svgCanada (en)
http://illy.com/on/de...ly_US_SFRA-Site/-/default/dwf850ffe4/images/canada-icon.svgCanada (fr)
http://illy.com/on/de...lly_US_SFRA-Site/-/default/dw0a0ab2a5/images/china-icon.svg中国
http://illy.com/on/de..._SFRA-Site/-/default/dw5b01b63f/images/illy-global-icon.svg
https://www.illy.com/...b0/products/sfra/coffee/Small1x/8843ST_Small_1x_01.png?q=75Product thumbnail image for ip...
https://www.illy.com/...12/products/sfra/coffee/Small1x/A119ST_Small_1x_01.png?q=75Product thumbnail image for Ar...
https://www.illy.com/...e3/products/sfra/coffee/Small1x/A136ST_Small_1x_01.png?q=75Product thumbnail image for Ar...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
80 15 95


Too many (15) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 15
Stylesheet URL rel type
http://illy.com/on/de...Sites-illy_US_SFRA-Site/-/en_US/v1711620300508/css/main.cssstylesheet
http://illy.com/on/de...s-illy_US_SFRA-Site/-/en_US/v1711620300508/css/homePage.cssstylesheet
http://illy.com/on/de...US_SFRA-Site/-/en_US/v1711620300508/css/paymentOperator.cssstylesheet
https://assets.livestory.io/v1/css/livestory.min.cssstylesheet
https://assets.livestory.io/v1/css/wall-customgrid-default.min.cssstylesheet
https://assets.livest....io/diana/css/wall-customgrid-diana@illy-messagebar.min.cssstylesheet
https://assets.livestory.io/v1/css/livestory.min.cssstylesheet
https://assets.livestory.io/v1/css/wall-freegrid2-default.min.cssstylesheet
https://assets.livestory.io/diana/css/wall-freegrid2-diana@illy-pages.min.cssstylesheet
https://assets.livestory.io/v1/css/livestory.min.cssstylesheet
https://assets.livestory.io/v1/css/wall-freegrid2-default.min.cssstylesheet
https://assets.livestory.io/diana/css/wall-freegrid2-diana@illy-pages.min.cssstylesheet
https://assets.livestory.io/v1/css/livestory.min.cssstylesheet
https://assets.livestory.io/v1/css/wall-freegrid2-default.min.cssstylesheet
https://assets.livestory.io/diana/css/wall-freegrid2-diana@illy-pages.min.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
36 14 50


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
http://illy.com/on/de...c/Sites-illy_US_SFRA-Site/-/en_US/v1711620300508/js/main.jstext/javascript
http://illy.com/on/de...-illy_US_SFRA-Site/-/en_US/v1711620300508/js/productTile.jstext/javascript
http://illy.com/on/de...ly_US_SFRA-Site/-/en_US/v1711620300508/js/product/detail.jstext/javascript
https://static.ordergroove.com/a774017c05d711e780a5bc764e106cf4/main.jstext/javascript
https://cdn-scripts.signifyd.com/api/script-tag.jstext/javascript
https://js.klarna.com/web-sdk/v1/klarna.js
https://assets.livestory.io/v1/js/ssr.min.jstext/javascript
https://assets.livestory.io/v1/js/ssr.min.jstext/javascript
https://assets.livestory.io/v1/js/ssr.min.jstext/javascript
https://assets.livestory.io/v1/js/ssr.min.jstext/javascript
http://illy.com/on/de...-/en_US/v1711620300508/internal/jscript/dwanalytics-22.2.jstext/javascript
http://illy.com/on/de...A-Site/-/en_US/v1711620300508/internal/jscript/dwac-21.7.jstext/javascript
https://cdn.cquotient.com/js/v2/gretel.min.jstext/javascript
http://illy.com/on/de...RA-Site/-/en_US/v1711620300508/internal/jscript/applepay.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://illy.com/en-us...ther_siteuse_privacy_newsletterresearchNotice of Financial Incentive.


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 273
  Facebook Shares 771
  Facebook Comments 163
  Tweets 0
  LinkedIn 183

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/illyusa
Twitter Accounthttps://twitter.com/illyusa?lang=en
Google+ PageNot Found


Trustworthiness
86

Excellent! the website has a good Trustworthiness Score (86/100).

86
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

87
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site illy.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
98,278th most visited website in the world.
51,312th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - visuwords.com) hosted on the same server as illy.com (ip : 13.32.208.121).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.32.208.121) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 72 days old ( 1st registered on : 1996-01-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 293 days from today ( expires on : 2025-01-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
illy.com ( 8 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-01-16 1996-01-16 2025-01-16
28 years, 72 days old 28 years, 72 days ago 0 years, 293 days from today
28 years, 72 days old


Domain Name Servers used by illy.com
DNS Name IP Address
dns1.cscdns.net156.154.130.100
dns2.cscdns.net156.154.131.100


Domain is going to expire in less than a year time (0 years, 293 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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