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Excellent Practice33
Improvement Could be Made10
Critical Issues to Attend9
Aug 29, 2022 01:29 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Move the 21 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     174
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   dog   festival   movies   museum   television   tickets   video  

Winston-Salem Journal | Winston-Salem News, Sports, Entertainment, Politics, Classifieds

Words count: 10    Unique Words: 8    Length: 88 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Salem 2
Winston 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Read breaking news for Winston-Salem Journal, and the surrounding area of North Carolina. The latest weather, crime, politics, and more

Words count: 20    Length: 136 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Winston-Salem Journal | Winston-Salem News, Sports, ...
Read breaking news for Winston-Salem Journal, and the surrounding area of North Carolina. The latest weather, crime, politics, and more

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
news, breaking, national, united states, topic, sports, politics, entertainment, business, culture, stock market, military, headlines, breaking, Hollywood, music, celebrities, Rams, Thunderbirds, Cardinals, Cyclones, Wildcats, Winston-Salem, Forsyth County, North Carolina, NC, Northwestern North Carolina

Words count: 34    Length: 305 characters    keyword phrases count : 27

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:78% (21/27)
news 0   (0%)
breaking 0   (0%)
national 0   (0%)
topic 0   (0%)
sports 0   (0%)
politics 0   (0%)
entertainment 0   (0%)
business 0   (0%)
culture 0   (0%)
military 0   (0%)
headlines 0   (0%)
breaking 0   (0%)
hollywood 0   (0%)
music 0   (0%)
celebrities 0   (0%)
rams 0   (0%)
thunderbirds 0   (0%)
cardinals 0   (0%)
cyclones 0   (0%)
wildcats 0   (0%)
nc 0   (0%)
2 words:19% (5/27)
united states 0   (0%)
stock market 0   (0%)
winston-salem 0   (0%)
forsyth county 0   (0%)
north carolina 0   (0%)
3 words:4% (1/27)
northwestern north carolina 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

alex  awarded  called  carolina  celebrates  content  died  early  entertainment  events  family  forsyth  high  homes  journal  latest  ldquo  manage  mannarino  mdash  music  national  nbsp  news  north  obituaries  open  photos  podcast  politics  rsquo  salem  saturday  school  services  sponsored  sports  streets  winston  year 

Top 20 Keywords
Total Terms Count: 1,951

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
salem 40 2.05%
winston 40 2.05%
news 21 1.08%
year 17 0.87%
rsquo 16 0.82%
nbsp 12 0.62%
school 11 0.56%
podcast 11 0.56%
open 9 0.46%
carolina 9 0.46%
entertainment 9 0.46%
north 9 0.46%
services 9 0.46%
high 8 0.41%
homes 8 0.41%
photos 7 0.36%
latest 7 0.36%
sports 7 0.36%
content 7 0.36%
early 6 0.31%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Sexton: Small ray of sun shines on family reeling after horrible traffic crash
Project that closed road for two years gets new life with outside contractor
Downtown Winston-Salem gets new public artwork at Fourth and Spruce streets
AGEWISE: Reaching out to someone in hospice care
Vanessa Bryant awarded $16 million; Gary Busey charged; Len Dawson, Jerry Allison die | Hot off the Wire podcast
When Titans clash: She-Hulk butts heads with UNCSA alum
Rev. William Barber comes to Winston-Salem Monday as part of a tour of Congressional Districts to mobilize poor voters.
New United Way top official prepares for hands-on outreach in Forsyth
Police look for shooter in connection with assault early Sunday in Winston-Salem
Kids are headed back to school. What about you?
One year after a fatal shooting at Mount Tabor, the pain still lingers
Our view: Public education: Don’t complain — support
Mick Scott: And if the lights are all down
Byron Williams: Choose: democracy or revenge
John Hood: Are we ready for drone skyways?
Strickland Brothers oil change chain, of Winston-Salem, follows family values to dramatic growth
First-day reflections: Walking with a freshman
Mocksville couple' clothing boutique finds retail niche with savvy social media appeal
Ask Amy: Husband says it’s his way on the highway
Daren Ziglar, the director of Forsyth County Emergency Services, has died
Ask SAM: I haven't gotten my federal tax refund yet, why?
Dr. Fox: Should I feed my dog raw food?
Aging Matters: Call Connections volunteers needed
Two women died early Saturday after they were struck by a tractor-trailer on U.S. 52 South in Winston-Salem
22-year-old man shot during a robbery in Winston-Salem
WSSU will stage its Ramily Diva and Funk Takeover Sept. 30 at Joel Coliseum
A Winston-Salem man is shot and wounded at Manly and Thurmond streets
High school football scoreboard: Week 2
PHOTOS: Mount Tabor v. North Forsyth football
Adrian Mannarino, Laslo Djere advance to Winston-Salem Open tennis final
Continue Watching
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Sexton: Small ray of sun shines on family reeling after horrible traffic crash
Ask Amy: Husband says it’s his way on the highway
80,000 gallons of sewage fouls creek after contractor’s mistake
Hollifield: First place? Let the recount begin
Historical homes you can own in the Winston-Salem area
Winston-Salem neighbors: Obituaries for August 28
Newly constructed houses you can buy in Winston-Salem
Britney Spears celebrates first new single in six years topping iTunes charts in 40 countries: 'HOLY S***!’
WATCH NOW: Movies in a Minute - “Beast”
Redacted affidavit reveals more details about police search of Trump's Mar-a-Lago residence
How alcohol may solve our global food crisis
PHOTOS: Adrian Mannarino wins the Winston-Salem Open, 7-6, 6-4 over Laslo Dere
Mannarino becones first French W-S Open champ
Ram Ramblings: L'Tona Lamonte adds experience to her coaching staff with the hiring of Andrew Mitchell
Steady Mannarino outlasts slugging Cressy
Listen to Across the Sky podcast; episode 20 coming soon!
Putting pot to the test: Safety, potency of legal cannabis | Here Weed Go! podcast
Justice Department's investigation into Trump; Biden announces college loan plan | Hot off the Wire week in review podcast
'House of the Dragon' premieres, 'Little Demon' on FXX, 'Mike' on Hulu and the 10 best biopics | Streamed & Screened podcast
10 iconic American road trip movies
Vanessa Bryant awarded $16 million; Gary Busey charged; Len Dawson, Jerry Allison die | Hot off the Wire podcast
DVD REVIEW: Mark Rylance, 'Phantom of the Open' show no quest is too absurd
Cheesecakes by Alex expands menu with exciting addition of French-style macarons
Experience folk culture at this popular Greensboro festival
Winston-Salem gears up for Gears and Guitars cycling and music festival Sept. 9th to 11th
Fresh-from-the-farm blueberry baked goods at Cheesecakes by Alex evoke summer in every bite
Must-do activities at every national park
Today in history: Aug. 28
Celebrity Birthdays: Aug. 28
Today in sports history: Aug. 28
A Cleaner World
Ccl Branding
Wfu Health & Exercise Dept. Physical Activity in Lymphoma Study
Sites & Partners
Breaking News
News Alert
<I> (29)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.06 seconds - 983.97 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
8.43 s 0.07 s 0.06 s 0.02 s 4.72 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
59 Kb (59,038 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
59 Kb (59,038 bytes) 15 Kb (14,517 bytes) 45 Kb (44,521 bytes) 32.61 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
21 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 152 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
283 8 291

Too many links (291), it may be considered as spam!

Internal Links (link to pages within this domain) - 283
URL Anchor Text to main content to main content° In Today's E-edition & Region Tip a story Obituaries an Obituary a letter School Calendar & Theatre & Drinks & Puzzles Content & Cooking & Garden Calendar Monthly Weddings Magazine tip a story a photo and Field Ave. Studios Edition Ads Sections & Sell an Ad Local's Deal Subscription Digital Subscription sign-up Submissions Us Echo / Alexa Center Apps Live radar of Service Policy Today's E-Edition In

External Links (link to pages on other websites) - 8
URL Anchor Text a video
https://subscriberservicesd...Status.aspx?Domain=journalnow.comMy Membership ACW MANAGEMENT, HIGH POINT... NORTH MAIN STREET, WINSTON... FOREST UNIVERSITY, WINSTO... our Team
https://bloxcms.comBLOX Content Management System

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
8 6 2

2 images do not have Alt values.

Image URL - 8
https://bloximages.newyork1...custom/image/983b9950-9f28-11ec-896b-9f987c3c9085.pngWinston-Salem Journal
https://bloximages.newyork1...s/user_no_avatar.82c8fc38eb25dca10493a994ca1bfb90.pnguser icon
https://bloximages.newyork1...custom/image/983b9950-9f28-11ec-896b-9f987c3c9085.pngWinston-Salem Journal
https://bloximages.newyork1...custom/image/983b9950-9f28-11ec-896b-9f987c3c9085.pngWinston-Salem Journal
https://bloximages.newyork1...s/user_no_avatar.82c8fc38eb25dca10493a994ca1bfb90.pnguser icon
https://bloximages.newyork1...custom/image/983b9950-9f28-11ec-896b-9f987c3c9085.pngWinston-Salem Journal{{image}}

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 1 6

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
56 30 86

Too many (30) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 30
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (42) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 552
  Facebook Shares 408
  Facebook Comments 268
  Tweets 1
  LinkedIn 81

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
72,629th most visited website in the world.
21,136th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (69 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 295 days old ( 1st registered on : 1996-12-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 67 days from today ( expires on : 2022-12-02 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 14 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-12-04 2021-12-15 2022-12-02
25 years, 295 days old 0 years, 284 days ago 0 years, 67 days from today
25 years, 295 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 67 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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