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Excellent Practice34
Improvement Could be Made8
Critical Issues to Attend10
Apr 15, 2021 05:08 PM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 42 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     188
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   athletic   festival   multimedia   museum   pictures   television   video  

Lincoln, NE News, Sports : Journal Star

Words count: 6    Unique Words: 6    Length: 39 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
News, sports, entertainment and weather updates from the Lincoln Journal Star newspaper in southeast Nebraska.

Words count: 15    Length: 110 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Lincoln, NE News, Sports : Journal Star
News, sports, entertainment and weather updates from the Lincoln Journal Star newspaper in southeast Nebraska.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Lincoln, Nebraska, news, newspaper, alerts, updates, lnk

Words count: 7    Length: 56 characters    keyword phrases count : 7

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (7/7)
lincoln 0   (0%)
nebraska 0   (0%)
news 0   (0%)
newspaper 0   (0%)
alerts 0   (0%)
updates 0   (0%)
lnk 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

april  baseball  business  contest  county  covid  crime  edition  entertainment  finds  hac  health  huskers  journal  letter  lincoln  local  member  national  ncaa  nebraska  news  obituaries  opinion  photos  press  rsquo  senators  services  set  southeast  sports  star  subscribe  texas  today  tournament  updated  winning  year 

Top 20 Keywords
Total Terms Count: 1,347

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
lincoln 23 1.71%
news 17 1.26%
photos 16 1.19%
huskers 13 0.97%
updated 11 0.82%
year 10 0.74%
services 10 0.74%
nebraska 9 0.67%
star 9 0.67%
rsquo 7 0.52%
sports 7 0.52%
winning 7 0.52%
entertainment 6 0.45%
local 6 0.45%
southeast 6 0.45%
crime 6 0.45%
edition 6 0.45%
tournament 6 0.45%
county 6 0.45%
today 6 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Jury finds ex-Husker LeGrone not guilty of sex assault
Photos: Lincoln Southwest rallies to beat Lincoln Southeast at HAC baseball tournament


NU cornerback Quinton Newsome finds happiness in Lincoln, and may land a starting job soon
Will Aubrey Trail get life in prison or death penalty? Sentence to be announced June 9
Stivrins, Caffey lead Huskers in second round of NCAA Tournament
Senators blast North Platte senator for 'racist' comments during debate
Lincoln woman accused of possessing meth worth $13K
Trending now
The Latest
A return to laughter: Zoolarious is back after more than a year
Meet Arthur and Bea: Two kittens abandoned in suitcase are now up for adoption
Cement truck driver who died in Sarpy County crash hailed as a hero
Lancaster County reports 49 new COVID-19 cases
Lancaster County lining up clinics for students as vaccine opens to ages 16 and over
Postal employee in Omaha pleads guilty to stealing mail
Real Estate & Open Houses
Local Events
24 winning photos from the World Press Photo of the Year contest
Photos: Huskers sweep Texas State, advance to Sweet 16 for ninth straight season
Today’s top pics: Coinbase Nasdaq and more
Today in history: April 15
Nation & World
Trending topics
Local Businesses
Latest Local Offers
Print Ads
KOHLER WALK IN BATH LINCOLN - Ad from 2021-04-11
THE FISH AGENCY, INC - Ad from 2021-04-09
TO HAAS TIRE RETAIL - Ad from 2021-04-13
HOME CARE ASSISTANCE - Ad from 2021-04-10
NET - Ad from 2021-04-14
PLAY THE WEST GOLF PACKAGE - Ad from 2021-04-14
VALS LIMITED - Ad from 2021-04-10


Today's E-Edition
Lincoln Journal Star
Today in history: April 14
Our Editor has an offer for YOU! $29.99 for 1 year:
Parenting is tough but we can help make it fun! Get our newsletter:
What volcanic ash does to your health and the environment
Police investigating 40-year-old Lincoln woman's death
Gov. Ricketts creates application for media credentials amid criticism
Josh Hoyer & Soul Colossal to celebrate new album and return to 'somewhat normal' at Lincoln's Zoo Bar
Nebraska tax collections beat expectations by 18.6% in March
South Dakota Gov. Noem says state won’t accept ‘illegal immigrants’
Neo-Nazi stickers posted outside Omaha's Temple Israel investigated as hate crime
NU hires veteran West Virginia University executive to lead Husker Athletic Fund
Legislature jump-starts child welfare services investigation
Past the halfway point, what have we learned about Husker softball? And what could we learn?
Southwest shows ability to win 'unique games' in HAC Tournament victory over Southeast
Photos: Lincoln Southwest rallies to beat Lincoln Southeast at HAC baseball tournament
'We are the sleeper:' NU gymnasts believe they have the blueprint to make a surprise run at NCAAs
Prep baseball scores, 4/15
NCAA announces end to recruiting dead period, setting stage for busy summer for Huskers
'It's a good change': Hoiberg happy with rule change as one-time transfer exception becomes official
Photos: Huskers sweep Texas State, advance to Sweet 16 for ninth straight season
24 winning photos from the World Press Photo of the Year contest
Gucci celebrates 100 years with Michele's 'Aria' collection
12-time Oscar nominee Diane Warren hopes for 'awesome' win
Tribute planned for Adam Schlesinger, who died of COVID-19
Coronavirus hug image named World Press Photo of the Year
Venice Film gives lifetime achievement to Roberto Benigni
This week’s bestsellers from Publishers Weekly
Texas' longest serving death row inmate has sentence tossed
Governor fears ‘pause’ of J&J shots could increase hesitancy
SpaceX, NASA give 'go' for astronaut launch, 3rd for Dragon
US expels Russian diplomats, imposes sanctions for hacking
California allows vaccinations for everyone age 16 and up
Endorsement letter deadlines (
Editorial, 4/15: Lincoln Airport Authority endorsements and another bowling crown
Letter: Card works just like passport
Letter: Racism a fight for us all
Cal Thomas: Lamenting liberties lost
24 winning photos from the World Press Photo of the Year contest
Watch Now: Climbers summit crater of Mt. Etna, and more of today's top videos
Bucatini all’Amatriciana
Reese's wants to give you a peanut butter glow up with new makeup line
Canadian lawmaker caught naked during video conference
Pathfinder Company
Bolton Chrysler
Dale Jelinek - Prudential Ambassador
No hassle, low fee checking account options available!
Give Now! Help your neighbors by donating to Meals on Wheels provided by Tabitha Health Care Services.
Sites & Partners
News Alerts
Breaking News
Husker News
Jury finds ex-Husker LeGrone not guilty of sex assault
Senators blast North Platte senator for 'racist' comments during debate
Pershing redevelopment plans moving forward – with or without library
Southeast Nebraska neighbors: Obituaries for April 15
Why Nebraska? Out-of-state Huskers explain why they declined hometown offers to play in Lincoln
<B> (2)
<I> (36)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.14 seconds - 496.58 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
9.93 s 0.08 s 0.07 s 0.02 s 5.56 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
70 Kb (69,521 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
70 Kb (69,521 bytes) 10 Kb (10,358 bytes) 59 Kb (59,163 bytes) 17.51 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
42 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs*&nc=news/local/obituaries,lifestyles/announcements*&t=article,collection

You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore,lifestyles/announcements

You have 167 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
317 12 329

Too many links (329), it may be considered as spam!

Internal Links (link to pages within this domain) - 317
URL Anchor Text to main content In a Member a Member items News,lifestyles/announcementsLast 24 hours TIp a story Obituaries*&t=article,collectionFind an Obituary a letter Extra School Hockey Baseball Calendar Guide Arts and Cooking & Garden Extra Magazine City Sports City Golf City Directory and Field Ave. Studios Edition Archives & Sell an Ad Directory Love A Deal Service Subscription Digital Subscription sign-up us Center Apps Live Radar of Service Policy In a Member a Member

External Links (link to pages on other websites) - 12
URL Anchor Text E 23rd St, Fremont, NE 68... E Main St, Council Grove, K... S 52nd St, Lincoln, NE 68...
https://columbustelegram.comThe Columbus Telegram
https://fremonttribune.comThe Fremont Tribune
https://beatricedailysun.comThe Beatrice Daily Sun here
https://bloxcms.comBLOX Content Management System

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
6 4 2

2 images do not have Alt values.

Image URL - 6

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 1 6

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
65 27 92

Too many (27) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 27
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (45) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 420
  Facebook Shares 416
  Facebook Comments 470
  Tweets 685
  LinkedIn 21

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (83/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
83 Excellent! the website has a good Child Safe Score (83/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
52,198th most visited website in the world.
14,426th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (103 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 85 days old ( 1st registered on : 1998-01-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 278 days from today ( expires on : 2022-01-25 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 15 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-01-27 2020-12-28 2022-01-25
23 years, 85 days old 0 years, 114 days ago 0 years, 278 days from today
23 years, 85 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 278 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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