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appleinsider.com favicon appleinsider.com

Excellent Practice38
Improvement Could be Made7
Critical Issues to Attend6
Jul 18, 2020 07:16 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 14 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • ...     14
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
AppleInsider

Words count: 1    Unique Words: 1    Length: 12 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 1 word.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Apple news and rumors since 1997

Words count: 5    Length: 32 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
AppleInsider www.appleinsider.com/
Apple news and rumors since 1997

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Apple, Apple Inc, iPhone, iPad, iPod touch, iPod nano, Apple TV, Apple, iPod shuffle, iphone 6, iphone 6s, ios 9, ios9, iTunes, i mac, mac os x, mac osx, Apple Computer, Apple Computer Inc., Mac OS X, iMac, iBook, Mac Pro, MacBook Pro, Magic Pad, Magic Mouse, iPod classic, App Store, iTunes Store, iBook Store, mac book, Microsoft, Adobe, Research in Motion, RIM, Nokia, Samsung, Google, Nvidia, Intel

Words count: 66    Length: 402 characters    keyword phrases count : 40

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:38% (15/40)
apple 0   (0%)
iphone 0   (0%)
ipad 0   (0%)
apple 0   (0%)
itunes 0   (0%)
imac 0   (0%)
ibook 0   (0%)
microsoft 0   (0%)
adobe 0   (0%)
rim 0   (0%)
nokia 0   (0%)
samsung 0   (0%)
google 0   (0%)
nvidia 0   (0%)
intel 0   (0%)
2 words:53% (21/40)
apple inc 0   (0%)
ipod touch 0   (0%)
ipod nano 0   (0%)
apple tv 0   (0%)
ipod shuffle 0   (0%)
iphone 6 0   (0%)
iphone 6s 0   (0%)
ios 9 0   (0%)
ios9 0   (0%)
i mac 0   (0%)
mac osx 0   (0%)
apple computer 0   (0%)
mac pro 0   (0%)
macbook pro 0   (0%)
magic pad 0   (0%)
magic mouse 0   (0%)
ipod classic 0   (0%)
app store 0   (0%)
itunes store 0   (0%)
ibook store 0   (0%)
mac book 0   (0%)
3 words:8% (3/40)
mac os x 0   (0%)
mac os x 0   (0%)
research in motion 0   (0%)
4 words:3% (1/40)
apple computer inc. 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  add  amber  andrew  app  apple  applecare  appleinsider  big  cases  compared  day  deals  features  hara  hours  inch  ios  ipad  iphone  july  latest  launches  mac  macbook  maps  microsoft  mike  neely  peterson  price  privacy  razer  review  savings  silicon  update  watch  week  wireless 

Top 20 Keywords
Total Terms Count: 2,818

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
apple 155 5.50%
day 74 2.63%
iphone 36 1.28%
macbook 29 1.03%
mac 27 0.96%
ios 24 0.85%
deals 20 0.71%
inch 20 0.71%
ipad 20 0.71%
watch 15 0.53%
amber 14 0.50%
neely 14 0.50%
features 14 0.50%
launches 13 0.46%
cases 13 0.46%
review 13 0.46%
hours 13 0.46%
silicon 12 0.43%
mike 12 0.43%
latest 11 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
197404000000106

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Latest News

<H2>

(97)
Top Story
Apple to remove, replace non-inclusive language in code base
Featured Stories
Lawsuit claims Apple 'perpetuates' iTunes gift card scams
AG Barr says Apple, others 'too willing to collaborate' with China
Following defeat, European Commission doubles down on Apple tax critiques
Apple previews new emoji characters coming to iOS 14 in the fall
COVID-19 boredom boosts streaming music for 2020
APHL partners with Apple, Google and Microsoft on national COVID-19 Exposure Notification server
Best iTunes movie deals for July 17
How to find Apple Watch after you've lost or misplaced it
Best Amazon Apple deals: $169 Apple Watch, $899 2020 MacBook Air, $300 off MacBook Pros
Quibi & Neeva seen as potential takeover targets for Apple
Best deal: Apple's 12.9-inch iPad Pro (256GB, LTE) is back for $849
Foxconn rival Luxshare buys iPhone production plant from Wistron
What to expect from Apple's Q3 2020 earnings report on July 30
Apple manufacturer Pegatron registers India subsidiary in response to tariff wars
Holding out for Apple Silicon Macs, Apple News+ audio stories, and more on the AppleInsider podcast
Apple fixes USB 2.0 connection bug in Catalina, Big Sur still affected
Apple previews new Sanlitun store ahead of grand opening
featured topics of the week
Everything new with the Photos & Camera in iOS 14
Deals: up to $200 off every 2020 13" MacBook Pro, plus $60 off AppleCare, 5% back
Review: Logitech nails it with MX Keys keyboard, MX Master 3 for Mac and iPad
Revealed: Here's what Apple's new 'iPhone 12' lineup looks like
Ultimate 16-inch MacBook Pro deal roundup: up to $600 off, plus AppleCare discount & 5% back
Patent lawsuit targets Apple, Beats wireless headphones and speakers
Twitter says no evidence passwords were stolen in hack of high profile accounts
Maxell again sues Apple over passcode unlock, Wi-Fi assist and other features
Casetify launches new NASA collection of iPhone cases, accessories
Mark Boal lands Apple TV+ straight-to-series order for 'Echo 3'
Apple researching Apple Pencil tech to sample the color of physical objects
Apple Maps cars take to the road in Finland, Norway, and Sweden
Apple accessory maker Belkin launches made-in-USA coronavirus mask line
Apple researching two-way wireless Qi charging cases with no Lightning
Apple AR wearables could track gaze, alter resolution for legibility & power saving
Microsoft launching Project xCloud game streaming service in September
Camo uses your iPhone or iPad as a pro webcam for your Mac
EU launches antitrust probe on voice assistants like Siri and Alexa
Apple Community Education Initiative expanding to bring coding opportunities to more people
OWC releases new Thunderbolt 3 10G Ethernet Adapter
Pixelmator Pro 1.7 for Mac adds type on a curve, improved ML Super Resolution
'Apple Glass' could overlay future iPhone with AR display to enhance privacy
Apple suppliers expecting big Apple Silicon revenue boost in 2020 and 2021
How to turn automatic iOS update downloads on or off
B&H drops 12.9-inch iPad Pro with LTE to $699 for students and teachers
How to add your symptoms to the Health app in iOS 13.6
Monthly AppleCare+ payment option expands to Japan, Canada and Australia
Apple Twitter account hacked in Bitcoin scam campaign
Apple's iOS 13.6 enables FaceTime in the United Arab Emirates
Apple agrees to license patented tech in Apple Maps infringement case
Deals: up to $200 off every 2020 13" MacBook Pro, plus $60 off AppleCare, 5% back
Featured Product Review Videos
Everything new with the Photos & Camera in iOS 14
Compared: Razer Blade Stealth 13 versus Apple's 13-inch MacBook Pro
Juiciest Apple Rumors
Holding out for Apple Silicon Macs, Apple News+ audio stories, and more on the AppleInsider podcast
Apple suppliers expecting big Apple Silicon revenue boost in 2020 and 2021
Apple Car could use infrared light pulses to detect ranges of other vehicles
Apple Silicon will force industry to reconsider use of Intel chips, says ex-Apple exec
Apple's 20W charger, smaller 'iPhone 12' batteries found in filings
Latest comparisons
Compared: Razer Blade Stealth 13 versus Apple's 13-inch MacBook Pro
Compared: Apple's Developer Transition Kit versus Mac mini
The best mobile SSDs for iPad Pro compared
Compared: Razer Blade Pro 17 versus Apple 16-inch MacBook Pro
Here are our favorite cases for iPhone SE (2020)
Latest Videos
How Apple Pencil gets even better with iPadOS 14
Review: The new August is the best Wi-Fi connected HomeKit smart lock around
Review: Eve Cam protects your home and your privacy
Compared: Razer Blade Stealth 13 versus Apple's 13-inch MacBook Pro
How to upgrade Mac Pro storage with Apple's new Mac Pro SSD Kit
Latest Reviews
Review: Evutec's smart audio sunglasses offer great battery life at the expense of sound quality
Review: VOCOlinc SmartBar is best deal for a HomeKit smart plug
Apple TV+ review: 'Dads' takes an uneven look at fatherhood
Review: Ampere Side Pocket lets you charge your phone while you're on the move
Review: Edge Desk is the collapsable, work-from-home desk you're looking for
Latest tips
How to find Apple Watch after you've lost or misplaced it
How to mute Apple Watch
How to upgrade Mac Pro storage with Apple's new Mac Pro SSD Kit
How to get 10% more when you add funds to your Apple ID
Apple Silicon Mac, iOS 14, macOS Big Sur, and why you shouldn't install betas on the AppleInsider podcast
Foxconn rival Luxshare buys iPhone production plant from Wistron
Apple manufacturer Pegatron registers India subsidiary in response to tariff wars
Casetify launches new NASA collection of iPhone cases, accessories
Logitech announces 'Folio Touch' keyboard case for 11-inch iPad Pro
Apple Maps cars take to the road in Finland, Norway, and Sweden
Microsoft launching Project xCloud game streaming service in September
Belkin releases three new wireless chargers, MacBook privacy screen protector
Belkin launches dual-powered Thunderbolt 3 Dock Core for Mac
ARM iMac, 13-inch MacBook Pro coming at end of 2020, says Ming-Chi Kuo
How to find Apple Watch after you've lost or misplaced it
Casetify launches new NASA collection of iPhone cases, accessories
Apple Maps cars take to the road in Finland, Norway, and Sweden

<H3>

(4)
CAMERA
13-INCH MACBOOK PRO DEALS
KEYBOARD
IPHONE 12
<H5>
(4)
iphone
ipad
macbook
apple watch


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
22.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
http://appleinsider.com/appleinsider.rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://appleinsider.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://appleinsider.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.21 seconds - 99.06 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.97 s 0.02 s 0.02 s 0.01 s 1.66 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
21 Kb (20,802 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
21 Kb (20,802 bytes) 21 Kb (21,409 bytes) -1 Kb (-607 bytes) 0 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.appleinsider.com and http://appleinsider.com are resolved to the same url :https://appleinsider.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://172.67.82.154 is forwarded to its domain name site https://appleinsider.com/.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://appleinsider.com/submit_story


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
347 6 353


Too many links (353), it may be considered as spam!

Internal Links (link to pages within this domain) - 347
URL Anchor Text
https://appleinsider.com
https://appleinsider.comNews
https://appleinsider.com/reviewsReviews
https://appleinsider.com/videosVideos
https://deals.appleinsider.comDeals
https://prices.appleinsider.comAll
https://prices.appleinsider.com/current-genNew Macs
https://prices.appleinsider.com/ipadiPads
https://prices.appleinsider.com/apple-watchApple Watch
https://prices.appleinsider.com/iphoneiPhones
https://prices.appleinsider.com/wirelessApple TV & Accessories
https://prices.appleinsider.com/musicAirPods & Homepods
https://prices.appleinsider.com/trade-iniPhone & iPad Trade-in Prices
https://appleinsider.com/podcastPodcast
https://forums.appleinsider.comForums
https://appleinsider.com/contactTip Us
https://appleinsider.com
https://appleinsider.comNews
http://appleinsider.com/#Future Products
https://appleinsider.com/inside/apple-siliconApple Silicon
https://appleinsider.com/inside/ios-14iOS 14
https://appleinsider.com/inside/iphone-12iPhone 12
https://appleinsider.com/inside/macos-big-surmacOS Big Sur
https://appleinsider.com/inside/iphone-seiPhone SE
https://appleinsider.com/inside/airtagsAirTags
https://appleinsider.com/inside/14-inch-macbook-pro14" MacBook Pro
https://appleinsider.com/inside/airpods-proAirPods Pro
https://appleinsider.com/inside/apple-watch-series-6Apple Watch Series 6
https://appleinsider.com/inside/apple-glassApple Glass
https://appleinsider.com/inside/airpowerAirPower
https://appleinsider.com/insideMore...
https://appleinsider.com/reviewsReviews
https://appleinsider.com/videosVideos
https://deals.appleinsider.comDeals
http://appleinsider.com/#Price Guides
https://prices.appleinsider.comAll
https://prices.appleinsider.com/current-genNew Macs
https://prices.appleinsider.com/ipadiPads
https://prices.appleinsider.com/apple-watchApple Watch
https://prices.appleinsider.com/iphoneiPhones
https://prices.appleinsider.com/wirelessApple TV & Accessories
https://prices.appleinsider.com/musicAirPods & Homepods
https://prices.appleinsider.com/trade-iniPhone & iPad Trade-in Prices
https://appleinsider.com/podcastPodcast
https://forums.appleinsider.comForums
https://appleinsider.com/submit_storyTip Us
https://appleinsider.com/contactContact Us
https://appleinsider.com/privacyPrivacy Policy
https://appleinsider.com/advertisingAdvertise on AI
https://appleinsider.com/arti...inclusive-language-in-code-base
https://appleinsider.com/arti...inclusive-language-in-code-baseApple to remove, replace non-i...
https://appleinsider.com/arti...petuates-itunes-gift-card-scams
https://appleinsider.com/arti...petuates-itunes-gift-card-scamsLawsuit claims Apple 'perpetua...
https://appleinsider.com/arti...lling-to-collaborate-with-china
https://appleinsider.com/arti...lling-to-collaborate-with-chinaAG Barr says Apple, others 'to...
https://appleinsider.com/arti...les-down-on-apple-tax-critiques
https://appleinsider.com/arti...les-down-on-apple-tax-critiquesFollowing defeat, European Com...
https://appleinsider.com/arti...rs-coming-to-ios-14-in-the-fall
https://appleinsider.com/arti...rs-coming-to-ios-14-in-the-fallApple previews new emoji chara...
https://appleinsider.com/arti...t-airpods-pro-deal-has-returned
https://appleinsider.com/arti...t-airpods-pro-deal-has-returnedApple AirPods Pro drop to $219...
https://appleinsider.com/inside/apple-siliconApple Silicon
https://appleinsider.com/inside/ios-14iOS 14
https://appleinsider.com/inside/macos-big-surmacOS Big Sur
https://appleinsider.com/inside/iphone-12iPhone 12
https://appleinsider.com/inside/iphone-seiPhone SE
https://appleinsider.com/inside/airtagsAirTags
https://appleinsider.com/inside/14-inch-macbook-pro14" MacBook Pro
https://appleinsider.com/inside/airpods-proAirPods Pro
https://appleinsider.com/inside/apple-watch-series-6Apple Watch Series 6
https://appleinsider.com/inside/apple-glassApple Glass
https://appleinsider.com/insideMore...
https://appleinsider.com/arti...boosts-streaming-music-for-2020
https://appleinsider.com/arti...boosts-streaming-music-for-2020COVID-19 boredom boosts stream...
https://appleinsider.com/arti...boosts-streaming-music-for-2020COVID-19 boredom boosts stream...
https://appleinsider.com/editor/Malcolm+OwenMalcolm Owen
https://forums.appleinsider.com/discussion/2167520
https://appleinsider.com/arti...19-exposure-notification-server
https://appleinsider.com/arti...19-exposure-notification-serverAPHL partners with Apple, Goog...
https://appleinsider.com/arti...19-exposure-notification-serverAPHL partners with Apple, Goog...
https://appleinsider.com/editor/Mikey+CampbellMikey Campbell
https://forums.appleinsider.com/discussion/2167508
https://appleinsider.com/arti...-itunes-movie-deals-for-july-17
https://appleinsider.com/arti...-itunes-movie-deals-for-july-17Best iTunes movie deals for Ju...
https://appleinsider.com/arti...-itunes-movie-deals-for-july-17Best iTunes movie deals for Ju...
https://appleinsider.com/editor/Wesley+HilliardWesley Hilliard
https://appleinsider.com/arti...fter-youve-lost-or-misplaced-it
https://appleinsider.com/arti...fter-youve-lost-or-misplaced-itHow to find Apple Watch after ...
https://appleinsider.com/arti...fter-youve-lost-or-misplaced-itHow to find Apple Watch after ...
https://appleinsider.com/editor/William+GallagherWilliam Gallagher
https://appleinsider.com/arti...acbook-air-300-off-macbook-pros
https://appleinsider.com/arti...acbook-air-300-off-macbook-prosBest Amazon Apple deals: $169 ...
https://appleinsider.com/arti...acbook-air-300-off-macbook-prosBest Amazon Apple deals: $169 ...
https://appleinsider.com/editor/Christine+McKeeChristine McKee
https://appleinsider.com/arti...tial-takeover-targets-for-apple
https://appleinsider.com/arti...tial-takeover-targets-for-appleQuibi & Neeva seen as potentia...
https://appleinsider.com/arti...tial-takeover-targets-for-appleQuibi & Neeva seen as potentia...
https://appleinsider.com/editor/Amber+NeelyAmber Neely
https://forums.appleinsider.com/discussion/21674920
https://appleinsider.com/arti...d-pro-256gb-lte-is-back-for-849
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://twitter.com/appleinsider
https://www.facebook.com/AppleInsiderdotcom
https://www.instagram.com/appleinsider_official/
https://www.facebook.com/AppleInsiderdotcom
https://twitter.com/appleinsider
https://www.instagram.com/appleinsider_official/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
155 155 0


Excellent! all images are associated with an ALT value.

Image URL - 155
URL ALT Text
https://photos5.appleinsider.com/v10/images/logo.pngAppleInsider logo
https://photos5.appleinsider.com/v10/images/navClose.pngClose Nav
https://photos5.appleinsider.com/v10/images/Logo_mobile.pngAppleInsider Logo
https://photos5.appleinsider.com/v10/images/ai-twitter.svgTwitter
https://photos5.appleinsider.com/v10/images/ai-facebook.svgFacebook
https://photos5.appleinsider.com/v10/images/ai-instagram.svgInstagram
https://photos5.appleinsider.com/gallery/36724-68601-200716-iPadCode-l.jpgTop Story Hero Image
https://photos5.appleinsider.com/gallery/36735-68641-200717-iTunesGiftCard-m.jpgarticle thumbnail
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https://photos5.appleinsider.com/gallery/36552-68089-airpods-pro-sale-l.jpgApple AirPods Pro Deals
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https://photos5.appleinsider.com/gallery/36594-68196-Photos-App-in-iOS-14-l.jpgEverything new with the Photos...
https://photos5.appleinsider....m/gallery/35748-66706-inside-macbook-pro-sale-l.jpgDeals: up to $200 off every 20...
https://photos5.appleinsider....99-68243-Logitech's-New-Master-Series-for-Mac-l.jpgReview: Logitech nails it with...
https://photos5.appleinsider....gallery/36564-68130-iPhone-12-Dummies-In-Hnad-l.jpgRevealed: Here's what Apple's ...
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https://photos5.appleinsider.com/gallery/36641-68351-apple-18w-charger-m.jpgarticle thumbnail
https://photos5.appleinsider....6027-68176-MacBook-Pro-vs-Razer-Blade-Stealth-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36365-67566-the-mac-mini-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36258-67273-SSD-Pile-Front-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36054-66909-razer-blade-pro-1-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/35979-66700-iPhoen-Se-2020-m.jpgarticle thumbnail
https://photos5.appleinsider....allery/36681-68440-Apple-Pencil-with-iPad-Pro-m.jpgarticle thumbnail
https://photos5.appleinsider....m/gallery/36600-68322-August-Wi-Fi-Smart-Lock-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36546-68306-Eve-Cam-Front-m.jpgarticle thumbnail
https://photos5.appleinsider....6027-68176-MacBook-Pro-vs-Razer-Blade-Stealth-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36524-68050-Mac-Pro-2019-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36626-68275-glas1-m.jpgarticle thumbnail
https://photos5.appleinsider....allery/36117-67278-VOCOlinc-Smart-Bar-in-Wall-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36260-67289-Dads_Photo_0101-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36031-66638-header-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/35924-66328-Edge-Desk-Outside-m.jpgarticle thumbnail
https://photos5.appleinsider....om/gallery/36583-68428-000-lead-Find-my-Watch-m.jpgarticle thumbnail
https://photos5.appleinsider..../36550-68091-000-lead-How-to-Mute-Apple-Watch-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36524-68050-Mac-Pro-2019-m.jpgarticle thumbnail
https://photos5.appleinsider.com/gallery/36487-67962-howtodo-m.pngarticle thumbnail
https://photos5.appleinsider.com/gallery/36410-67705-Apple-iOS-14-m.jpgarticle thumbnail
https://photos5.appleinsider.com/v10/images/logoFooter.pngFooter Logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
https://photos5.appleinsider.com/v10/css/vendor.css?id=1e42fc323042544663c5stylesheet
https://photos5.appleinsider.com/v10/css/app.css?id=c9954e9edf799d7e62b7stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
19 4 23


Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type
https://www.googletagservices.com/tag/js/gpt.js
https://photos5.appleinsider.com/v10/js/vendor.js?id=945caa881ea91c943909
https://photos5.appleinsider.com/v10/js/app.js?id=26ca12ef402353f1097d
https://photos5.appleinsider.com/v10/js/frontpage.js?id=7dd0912a1750340a789a

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://appleinsider.com/arti...ore-on-the-appleinsider-podcast


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-280331-5 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
181
Excellent! You do have a lot of root domains (181) linked to your site appleinsider.com.

181
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 180
  Facebook Shares 654
  Facebook Comments 175
  Tweets 1,281
  LinkedIn 166

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/AppleInsiderdotcom
Twitter Accounthttps://twitter.com/appleinsider
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site appleinsider.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
10,261th most visited website in the world.
3,265th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain appleinsider.com is the only one hosted on the server (ip : 172.67.82.154).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 358 days old ( 1st registered on : 1998-08-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 5 days from today ( expires on : 2025-08-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
appleinsider.com ( 16 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-08-17 2020-04-25 2025-08-15
21 years, 358 days old 0 years, 106 days ago 5 years, 5 days from today
21 years, 358 days old


Domain Name Servers used by appleinsider.com
DNS Name IP Address
fay.ns.cloudflare.com173.245.58.115
noel.ns.cloudflare.com172.64.33.216


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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