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Excellent Practice33
Improvement Could be Made8
Critical Issues to Attend11
Apr 12, 2021 12:12 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 43 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     191
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

athletic   comics   media   movies   museum   stories   television   video  

Omaha News | Omaha World Herald | Breaking news, sports, entertainment and analysis from the Omaha World-Herald

Words count: 16    Unique Words: 12    Length: 111 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Herald 2
World 2
Omaha 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Read the latest breaking Omaha News, and headlines for the Midlands Region of Nebraska, from the Omaha World-Herald. The latest local weather, crime, politics, events and more

Words count: 27    Length: 175 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Omaha News | Omaha World Herald | Breaking news, ...
Read the latest breaking Omaha News, and headlines for the Midlands Region of Nebraska, from the Omaha World-Herald. The latest local weather, crime, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
news, breaking, local, sports, obituaries, weather, daily, record, Creighton Bluejays, Omaha Mavericks, Storm chasers Lancers, Beef, Pioneers, Omaha, Midlands Region, Nebraska, Council Bluffs, Fremont, Douglas County, Nebraska, NE

Words count: 28    Length: 230 characters    keyword phrases count : 21

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:71% (15/21)
news 0   (0%)
breaking 0   (0%)
local 0   (0%)
sports 0   (0%)
obituaries 0   (0%)
weather 0   (0%)
daily 0   (0%)
record 0   (0%)
beef 0   (0%)
pioneers 0   (0%)
omaha 0   (0%)
nebraska 0   (0%)
fremont 0   (0%)
nebraska 0   (0%)
ne 0   (0%)
2 words:24% (5/21)
creighton bluejays 0   (0%)
omaha mavericks 0   (0%)
midlands region 0   (0%)
council bluffs 0   (0%)
douglas county 0   (0%)
3 words:5% (1/21)
storm chasers lancers 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

april  arts  awards  baftas  bellevue  breaking  business  crime  dashboard  director  edition  entertainment  gretna  herald  history  huskers  latest  live  local  manage  national  nebraska  news  obituaries  omaha  owh  photos  politics  public  running  saved  seeks  services  sports  subscribe  subscription  today  updated  vaccinations  wins 

Top 20 Keywords
Total Terms Count: 1,359

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
omaha 41 3.02%
news 24 1.77%
local 16 1.18%
nebraska 13 0.96%
sports 10 0.74%
april 9 0.66%
subscribe 9 0.66%
updated 8 0.59%
herald 8 0.59%
today 8 0.59%
subscription 7 0.52%
photos 7 0.52%
baftas 7 0.52%
manage 7 0.52%
business 7 0.52%
live 6 0.44%
latest 6 0.44%
obituaries 6 0.44%
wins 6 0.44%
breaking 6 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


The Flatiron District in downtown Omaha to add mixed-income housing and more
Photos: Scenes from the 2021 BAFTAs


McKewon: Are the Huskers about to overcome their woes at running back?
OPPD inks agreement with developer for solar farm in Saunders County; it would be Nebraska's largest
Walk-ins get a shot at vaccination thanks to surplus at Omaha North clinic
Nebraska baseball cruises to victory over Maryland after controversy in 7th inning, ejection
$13.5 million warehouse to rise near 69th and F Streets
The Latest
Tips about child exploitation are up, but Nebraska officials don't think COVID pandemic is reason
Blackstone Plaza seeks nearly $6 million in TIF
Remains of Nebraska soldier who disappeared in Germany in WWII are finally coming home
Inmate suffers serious head injuries in fight with cellmate at Lincoln Correctional Center
Old hotels give life to new projects
State senator, activist among possible congressional candidates in Nebraska's 2nd District
Real Estate & Open Houses
Local Events
Photos: A look at presidential pets through the years
Today in history: April 11
Celebrity Birthdays: April 11
Today in sports history: April 11
Nation & World
Trending topics
Local Businesses
Latest Local Offers
Print Ads
Joslyn Art Museum
Rine Auctioneers


Today's E-Edition
Omaha World-Herald Sunrise Edition
Today in sports history: April 11
Voting is now open: Support your favorite local businesses in Omaha's Choice Awards
Nurses 2021
US cities with the cleanest air
Violent crime rose in 2020, while property crime dropped. A look at Omaha during the COVID pandemic
NCAA volleyball tournament could net an $18 million boost for Omaha tourism industry
Omaha History Detective: In 1908 Rustin murder trial, confusion was the best defense
Omaha neighbors: Obituaries for April 11
Nebraska aquifers continue to bounce back thanks to series of wet years
Bennington man accused of pointing loaded gun at law enforcement
Omaha National Insurance will move headquarters to 90th and West Dodge
Nebraska Legislature gives first-round approval to $15 million to plan for new prison
College softball roundup: Huskers beat Illinois again; Jays rack up homers; UNO winless in series
Rahm closes with a 66, ends memorable Masters week
The Latest: Matsuyama hopes to be pioneer for Japanese golf
South Dakota State sweeps UNO, scoring six runs in the ninth in one game
Creighton shuts out Villanova to cap dominant performance in series
Matsuyama wins Masters, making him 1st man from Japan to win golf major
Doc Sadler reportedly among UTEP's head coaching candidates
Girls Metro tourney finalists Millard North, Gretna are very different but have same goal
'Nomadland' wins 4 BAFTAs including best picture, director
'Nomadland' wins 4 BAFTAs including best picture, director
Winners of the 2021 British Academy Film Awards
'Nomadland' wins four prizes, including best picture and best director, at British Academy Film Awards
Photos: Scenes from the 2021 BAFTAs
Andrew: Philip's death has left 'huge void' in queen's life
Katey Sagal steps into Erin Brockovich's shoes and finds a 'Rebel' change
Bafta pay tribute to Duke of Edinburgh on first night of film awards
Spring Cleaning Sweepstakes
Leader of Merkel's party seeks backing in bid for chancellor
Man shot by Minnesota officer in traffic stop crashes, dies
US colleges divided over requiring student vaccinations
Unusual treatment shows promise for kids with brain tumors
The Latest: NZ requiring border workers get doses this month
Elexis Martinez: We must unteach the hatred that fuels America's racism and violence
Editorial: Boosting bike accessibility is a key quality of life need for Omaha
The Public Pulse: Marijuana legalization; voter ID
Clarence Page: Athletes are fully justified to speak out on politics
David Harsanyi: The many ironies of MLB's All-Star Game decision
Now you can move into an Italian house for just $12,000
The right way to quit a job: 10 guidelines for a flawless exit
'Nomadland' wins 4 BAFTAs including best picture, director
Quiz: Did you follow the news this week?
How to talk about alcohol and drugs with kids of all ages
A&d Tech Supply
U Save Pharmacy Gretna - Sni
Heartland Marketing
2634 N 123 Circle, Omaha, NE 68164
11625 Drexel Street, Omaha, NE 68137
Sites & Partners
Breaking News
Huskers Breaking News
News Alert
<B> (2)
<I> (20)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.06 seconds - 1,151.60 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
9.87 s 0.08 s 0.07 s 0.02 s 5.53 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
69 Kb (69,096 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
69 Kb (69,096 bytes) 10 Kb (10,394 bytes) 59 Kb (58,702 bytes) 17.71 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
43 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs*&sd=desc&l=10&t=article&nsa=eedition,link&fl=promotion&s=start_time&sd=desc&nk=#app-only,link&fl=promotion&s=start_time&sd=desc&nk=#app-only

You may use url rewrite techniques to make these 11 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 169 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
334 17 351

Too many links (351), it may be considered as spam!

Internal Links (link to pages within this domain) - 334
URL Anchor Text to main content In items & Region Tip a story Obituaries*&sd=desc&l=10&t=article&nsa=eeditionFind an Obituary a letter Red Today Today Today Zone Sports Calendar & Theatre Dines Content & Garden Essentials Living Well & Fitness and Field Ave. Studios Edition's Ads Sections World-Herald Archives Leader Breeze Times Recorder The Game Archives & Sell an Ad Directory's Deal Notices Omaha Subscription Digital Subscription Signup in Education Spelling Bee Us Center Apps Live Radar

External Links (link to pages on other websites) - 17
URL Anchor Text Well Challenge
https://www.owhstore.comOWH Store
https://subscriberserv...x? Bellevue Subscription
https://subscriberserv...spx? Gretna Subscription
https://subscriberserv...x? Papillion Subscription
https://subscriberserv...? Ralston Subscription Cleaning Sweepstakes S 89TH ST, OMAHA, NE 6812... BOX 99, GRETNA, NE 68028 MISSION AVE, BELLEVUE, NE ... DODGE ST, OMAHA, NE 68102 FRANCES ST, OMAHA, NE 68... services
https://us59.dayforceh...US/leeenterprises/SITE/CANDIDATEPORTALJoin our Team
https://bloxcms.comBLOX Content Management System

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
6 4 2

2 images do not have Alt values.

Image URL - 6

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 2 7

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
61 25 86

Too many (25) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 25
Script URL Type,Element.prototype.classList|gated

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (75) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,390
  Facebook Shares 4,608
  Facebook Comments 2,157
  Tweets 573
  LinkedIn 410

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
49,465th most visited website in the world.
11,205th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (109 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 133 days old ( 1st registered on : 1996-12-26 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 229 days from today ( expires on : 2021-12-24 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 9 characters )

Domain Registrar :, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-12-26 1996-12-26 2021-12-24
24 years, 133 days old 24 years, 133 days ago 0 years, 229 days from today
24 years, 133 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 229 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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