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oakley.com favicon Oakley®: Sunglasses, Goggles & Apparel - United States oakley.com

Excellent Practice31
Improvement Could be Made9
Critical Issues to Attend11
Jan 23, 2022 05:54 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 150 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     35
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Detailed Reviews

Related Category
Most related categories of this website.

accessories   careers   courses   dog   golf   shoes   shop   smartphones  

Title
Oakley®: Sunglasses, Goggles & Apparel - United States

Words count: 6    Unique Words: 6    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Discover Sunglasses, Goggles, Apparel, and More Available at the Oakley Official Website. Make your order now and receive free shipping!

Words count: 20    Length: 136 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Oakley®: Sunglasses, Goggles & Apparel - United States www.oakley.com/
Discover Sunglasses, Goggles, Apparel, and More Available at the Oakley Official Website. Make your order now and receive free shipping!

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  apparel  backpacks  bags  connect  custom  discount  eyeglasses  favorites  fit  frame  goggles  kato  lenses  limit  mvp  nfl  oakley  order  performance  prescription  prizm  products  program  purchased  receive  reg  returns  sale  shipping  shirts  shop  sign  site  snow  sports  sunglasses  trade  united  view 

Top 20 Keywords
Total Terms Count: 1,273

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
oakley 30 2.36%
prescription 27 2.12%
trade 18 1.41%
reg 17 1.34%
view 17 1.34%
accessories 13 1.02%
shop 12 0.94%
goggles 12 0.94%
snow 11 0.86%
sunglasses 11 0.86%
site 10 0.79%
order 9 0.71%
apparel 8 0.63%
shipping 8 0.63%
custom 8 0.63%
products 8 0.63%
bags 8 0.63%
united 7 0.55%
returns 7 0.55%
sports 7 0.55%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11612418030390093

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Oakley®: Sunglasses, Goggles & Apparel

<H2>

(16)
SHOP FAVORITES
SHOP FAVORITES
SHOP FAVORITES
SHOP FAVORITES
SHOP FAVORITES
Login into your oakley MVP account
LIMITLESS TOGETHER
KEEP YOUR COOL
END OFSEASON SALE
WELCOME TO THE TEAM, KYLIAN.
BE WHO YOU ARE
GET 50% OFF
ALWAYS THE PERFECT SHADE
PERFECTLY TIMED,WELL DELIVERED
GET READY TO SHOP!
PREPARE TO SHOP

<H3>

(12)
sunglasses
eyeglasses
prescription
goggles
shields
apparel
accessories
sale
sports
Services
Do not have an account? CREATE ACCOUNT
JOIN THE CLUB

<H4>

(4)
Select your country
Americas
Europe
Asia Pacific
<H5>
(18)
Other Sports
Register to our newsletter
Legal
My Order
Company
Careers
Support
Store Locator
Customer Service
Special Promotions
Oakley For
Loyalty program
Student perks
Oakley for militaryand First Responders
Country Selector
payment methods
Connect With Us
DISCOVER OTHER BRANDS FROM LUXOTTICA
<B> (3)PREMIUM SERVICES
FREE SHIPPING
BROKEN FRAME
<I> (39)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
39.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.64 seconds - 91.23 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.34 s 0.06 s 0.06 s 0.02 s 4.67 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
58 Kb (58,385 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
58 Kb (58,385 bytes) 10 Kb (9,937 bytes) 48 Kb (48,448 bytes) 20.51 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
150 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (c***********@oakley.com) was detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.oakley.com/en-us and http://oakley.com are resolved to the same url :https://www.oakley.com/en-us

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://oakley.com/en-us/product/W0OO9455?variant=888392491626
http://oakley.com/en-us/product/W0OO9455?variant=888392491626
http://oakley.com/en-us/product/W0OO9455?variant=888392491626
http://oakley.com/en-us/product/W0OO9102?variant=888392327031
http://oakley.com/en-us/product/W0OO9102?variant=888392327031
http://oakley.com/en-us/product/W0OO9102?variant=888392327031
http://oakley.com/en-us/product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9208?variant=888392280015
http://oakley.com/en-us/product/W0OO9208?variant=888392280015
http://oakley.com/en-us/product/W0OO9208?variant=888392280015
http://oakley.com/en-us...kleyRelevanceSort%3AoakleyLensTechnologyFacet%3APOLARIZED
http://oakley.com/en-us...3AoakleyRelevanceSort%3AoakleyLensTechnologyFacet%3APRIZM
http://oakley.com/en-us...levanceSort%3AoakleyLensTechnologyFacet%3APRIZM_POLARIZED
http://oakley.com/en-us...3AoakleyRelevanceSort%3AoakleyModelFamilyFacet%3AHolbrook
http://oakley.com/en-us...?q=%3AoakleyRelevanceSort%3AoakleyModelFamilyFacet%3AFlak
http://oakley.com/en-us...AoakleyRelevanceSort%3AoakleyModelFamilyFacet%3AFrogskins
http://oakley.com/en-us...q=%3AoakleyRelevanceSort%3AoakleyModelFamilyFacet%3ARadar
http://oakley.com/en-us...q=%3AoakleyRelevanceSort%3AoakleyModelFamilyFacet%3ASutro
http://oakley.com/en-us...q=%3AoakleyRelevanceSort%3AoakleyFrameFitFacet%3ASTANDARD
http://oakley.com/en-us...ge&q=%3AoakleyRelevanceSort%3AoakleyFrameFitFacet%3AASIAN
http://oakley.com/en-us/product/W0OX8156?variant=888392399779
http://oakley.com/en-us/product/W0OX8156?variant=888392399779
http://oakley.com/en-us/product/W0OX8156?variant=888392399779
http://oakley.com/en-us/product/W0OX8046?variant=888392078339
http://oakley.com/en-us/product/W0OX8046?variant=888392078339
http://oakley.com/en-us/product/W0OX8046?variant=888392078339
http://oakley.com/en-us/product/W0OX8081?variant=888392192264
http://oakley.com/en-us/product/W0OX8081?variant=888392192264
http://oakley.com/en-us/product/W0OX8081?variant=888392192264
http://oakley.com/en-us/product/W0OX8105?variant=888392216472
http://oakley.com/en-us/product/W0OX8105?variant=888392216472
http://oakley.com/en-us/product/W0OX8105?variant=888392216472
http://oakley.com/en-us...?q=%3AoakleyRelevanceSort%3AoakleyRimTypeFacet%3AFull+Rim
http://oakley.com/en-us...?q=%3AoakleyRelevanceSort%3AoakleyRimTypeFacet%3ASemi+Rim
http://oakley.com/en-us...s?q=%3AoakleyRelevanceSort%3AoakleyRimTypeFacet%3ARimless
http://oakley.com/en-us...q=%3AoakleyRelevanceSort%3AoakleyFrameFitFacet%3ASTANDARD
http://oakley.com/en-us...ge&q=%3AoakleyRelevanceSort%3AoakleyFrameFitFacet%3AASIAN
http://oakley.com/en-us/product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9102?variant=888392260109
http://oakley.com/en-us/product/W0OO9102?variant=888392260109
http://oakley.com/en-us/product/W0OO9102?variant=888392260109
http://oakley.com/en-us/product/W0OX8046?variant=888392133205
http://oakley.com/en-us/product/W0OX8046?variant=888392133205
http://oakley.com/en-us/product/W0OX8046?variant=888392133205
http://oakley.com/en-us/product/W0OX3218?variant=888392221742
http://oakley.com/en-us/product/W0OX3218?variant=888392221742
http://oakley.com/en-us/product/W0OX3218?variant=888392221742
http://oakley.com/en-us/product/W0OO7050S?variant=888392102799
http://oakley.com/en-us/product/W0OO7050S?variant=888392102799
http://oakley.com/en-us/product/W0OO7050S?variant=888392102799
http://oakley.com/en-us/product/W0OO7099S?variant=888392407498
http://oakley.com/en-us/product/W0OO7099S?variant=888392407498
http://oakley.com/en-us/product/W0OO7099S?variant=888392407498
http://oakley.com/en-us/product/W0OO7070S?variant=888392469243
http://oakley.com/en-us/product/W0OO7070S?variant=888392469243
http://oakley.com/en-us/product/W0OO7070S?variant=888392469243
http://oakley.com/en-us/product/W0OO7064S?variant=888392103994
http://oakley.com/en-us/product/W0OO7064S?variant=888392103994
http://oakley.com/en-us/product/W0OO7064S?variant=888392103994
http://oakley.com/en-us...ggles?q=%3AoakleyRelevanceSort%3AoakleyFrameTypeFacet%3AS
http://oakley.com/en-us...les?q=%3AoakleyRelevanceSort%3AoakleyFrameTypeFacet%3ASTD
http://oakley.com/en-us...ggles?q=%3AoakleyRelevanceSort%3AoakleyFrameTypeFacet%3AL
http://oakley.com/en-us...yRelevanceSort%3AoakleyWeatherConditionFacet%3ABRIGHT_SUN
http://oakley.com/en-us...levanceSort%3AoakleyWeatherConditionFacet%3ASNOW_OVERCAST
http://oakley.com/en-us...yRelevanceSort%3AoakleyWeatherConditionFacet%3ASUN_CLOUDS
http://oakley.com/en-us...q=:oakleyRelevanceSort:oakleyModelFamilyFacet:Flight+Deck
http://oakley.com/en-us...&q=:oakleyRelevanceSort:oakleyModelFamilyFacet:Line+Miner
http://oakley.com/en-us...e&q=:oakleyRelevanceSort:oakleyModelFamilyFacet:Fall+Line
http://oakley.com/en-us...q=%3AoakleyRelevanceSort%3AoakleyFrameFitFacet%3ASTANDARD
http://oakley.com/en-us...s?q=%3AoakleyRelevanceSort%3AoakleyFrameTypeFacet%3AASIAN
http://oakley.com/en-us/product/WAOO0032SH?variant=888392535771
http://oakley.com/en-us/product/WAOO0032SH?variant=888392535771
http://oakley.com/en-us/product/WAOO0032SH?variant=888392535771
http://oakley.com/en-us/product/W281Q0226?variant=888392527080
http://oakley.com/en-us/product/W281Q0226?variant=888392527080
http://oakley.com/en-us/product/W281Q0226?variant=888392527080
http://oakley.com/en-us...fa?q=%3AoakleyRelevanceSort%3AoakleySportsFacet%3Agolf_sp
http://oakley.com/en-us...=%3AoakleyRelevanceSort%3AoakleySportsFacet%3Atraining_sp
http://oakley.com/en-us...q=%3AoakleyRelevanceSort%3AoakleySportsFacet%3Acycling_sp
http://oakley.com/en-us...q=%3AoakleyRelevanceSort%3AoakleySportsFacet%3Asurfing_sp
http://oakley.com/en-us...akleyRelevanceSort%3AoakleySportsFacet%3Amountain-bike_sp
http://oakley.com/en-us...PercentageFacet%3A30%3AoakleyMarkdownPercentageFacet%3A20
http://oakley.com/en-us...PercentageFacet%3A40%3AoakleyMarkdownPercentageFacet%3A50
http://oakley.com/en-us...PercentageFacet%3A30%3AoakleyMarkdownPercentageFacet%3A20
http://oakley.com/en-us...AoakleyRelevanceSort%3AoakleyMarkdownPercentageFacet%3A50
http://oakley.com/en-us...AoakleyRelevanceSort%3AoakleyMarkdownPercentageFacet%3A50
http://oakley.com/en-us/product/W0OO9475?variant=888392516411
http://oakley.com/en-us/product/W0OO9475?variant=888392516411
http://oakley.com/en-us/product/W0OO9455?variant=888392491626
http://oakley.com/en-us/product/W0OO9455?variant=888392491626
http://oakley.com/en-us/product/W0OO9455?variant=888392491626
http://oakley.com/en-us/product/W0OO4147?variant=888392561930
http://oakley.com/en-us/product/W0OO4147?variant=888392561930
http://oakley.com/en-us/product/W0OO4147?variant=888392561930
http://oakley.com/en-us/product/W0OO9208?variant=888392243683
http://oakley.com/en-us/product/W0OO9208?variant=888392243683
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://oakley.com/en-us...LensTechnologyFacet%3APRIZM_POLARIZED
http://oakley.com/en-us...leyWeatherConditionFacet%3ABRIGHT_SUN
http://oakley.com/en-us...WeatherConditionFacet%3ASNOW_OVERCAST
http://oakley.com/en-us...leyWeatherConditionFacet%3ASUN_CLOUDS
http://oakley.com/en-us...nceSort%3AoakleySportsFacet%3Agolf_sp
http://oakley.com/en-us...ort%3AoakleySportsFacet%3Atraining_sp
http://oakley.com/en-us...Sort%3AoakleySportsFacet%3Acycling_sp
http://oakley.com/en-us...Sort%3AoakleySportsFacet%3Asurfing_sp
http://oakley.com/en-us...AoakleySportsFacet%3Amountain-bike_sp
https://em.oakley.com/p...sscgvvrfnshrl7gt9b60&cid=&reward=true


You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
391 19 410


Too many links (410), it may be considered as spam!

Internal Links (link to pages within this domain) - 391
URL Anchor Text
http://oakley.com/#main-content-anchor
http://oakley.com/en-us/
http://oakley.com/en-us...product/W0OO9455?variant=888392491626
http://oakley.com/en-us...product/W0OO9455?variant=888392491626
http://oakley.com/en-us/product/W0OO9455Kato
http://oakley.com/en-us...product/W0OO9455?variant=888392491626$303.00
http://oakley.com/en-us...product/W0OO9102?variant=888392327031
http://oakley.com/en-us...product/W0OO9102?variant=888392327031
http://oakley.com/en-us/product/W0OO9102Holbrook™
http://oakley.com/en-us...product/W0OO9102?variant=888392327031$197.00
http://oakley.com/en-us...product/W0OO9188?variant=888392225245
http://oakley.com/en-us...product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9188Flak® 2.0 XL
http://oakley.com/en-us...product/W0OO9188?variant=888392225245$219.00
http://oakley.com/en-us...product/W0OO9208?variant=888392280015
http://oakley.com/en-us...product/W0OO9208?variant=888392280015
http://oakley.com/en-us/product/W0OO9208Radar® EV Path®
http://oakley.com/en-us...product/W0OO9208?variant=888392280015$242.00
http://oakley.com/en-us/category/sunglassesView All
http://oakley.com/en-us/category/sunglasses/new-arrivalsNew Arrivals
http://oakley.com/en-us/category/sunglasses/best-sellersBestsellers
http://oakley.com/en-us/category/sunglasses/lifestylePerformance Lifestyle
http://oakley.com/en-us/category/sunglasses/sportSport Performance
http://oakley.com/en-us/category/prescription/sunglassesPrescription
http://oakley.com/en-us/category/youthYouth
http://oakley.com/en-us/category/nfl/sunglassesNFL® Licensed
http://oakley.com/en-us...oakleyLensTechnologyFacet%3APOLARIZEDPolarized
http://oakley.com/en-us...t%3AoakleyLensTechnologyFacet%3APRIZMPrizm™
http://oakley.com/en-us...LensTechnologyFacet%3APRIZM_POLARIZEDPrizm™ Polarized
http://oakley.com/en-us/shop/customView All
http://oakley.com/en-us/shop/custom#lifestylePerformance Lifestyle
http://oakley.com/en-us/shop/custom#sportSport Performance
http://oakley.com/en-us/shop/custom#specialeditionSpecial Collections
http://oakley.com/en-us/custom-product/0OO9102MPNFL® Licensed
http://oakley.com/en-us/kato-sunglassesKato
http://oakley.com/en-us...t%3AoakleyModelFamilyFacet%3AHolbrookHolbrook™
http://oakley.com/en-us...eSort%3AoakleyModelFamilyFacet%3AFlakFlak®
http://oakley.com/en-us...%3AoakleyModelFamilyFacet%3AFrogskinsFrogskins™
http://oakley.com/en-us...Sort%3AoakleyModelFamilyFacet%3ARadarRadar®
http://oakley.com/en-us...Sort%3AoakleyModelFamilyFacet%3ASutroSutro
http://oakley.com/en-us/category/accessories/eyewearView All
http://oakley.com/en-us...eyewear/replacement-lenses/sunglassesReplacement Lenses
http://oakley.com/en-us...ory/accessories/eyewear/cleaning-kitsCleaning Kits
http://oakley.com/en-us...y/accessories/eyewear/cases-microbagsCases & Microbags
http://oakley.com/en-us/category/nfl/accessoriesNFL® Licensed
http://oakley.com/en-us...Sort%3AoakleyFrameFitFacet%3ASTANDARDStandard
http://oakley.com/en-us...nceSort%3AoakleyFrameFitFacet%3AASIANLow Bridge Fit
http://oakley.com/en-us...product/W0OX8156?variant=888392399779
http://oakley.com/en-us...product/W0OX8156?variant=888392399779
http://oakley.com/en-us/product/W0OX8156Holbrook™
http://oakley.com/en-us...product/W0OX8156?variant=888392399779$140.00
http://oakley.com/en-us...product/W0OX8046?variant=888392078339
http://oakley.com/en-us...product/W0OX8046?variant=888392078339
http://oakley.com/en-us/product/W0OX8046Airdrop™
http://oakley.com/en-us...product/W0OX8046?variant=888392078339$187.00
http://oakley.com/en-us...product/W0OX8081?variant=888392192264
http://oakley.com/en-us...product/W0OX8081?variant=888392192264
http://oakley.com/en-us/product/W0OX8081Plank 2.0
http://oakley.com/en-us...product/W0OX8081?variant=888392192264$152.00
http://oakley.com/en-us...product/W0OX8105?variant=888392216472
http://oakley.com/en-us...product/W0OX8105?variant=888392216472
http://oakley.com/en-us/product/W0OX8105Pitchman™ R
http://oakley.com/en-us...product/W0OX8105?variant=888392216472$210.00
http://oakley.com/en-us/category/eyeglassesView All
http://oakley.com/en-us/category/eyeglasses/new-arrivalsNew Arrivals
http://oakley.com/en-us/category/eyeglassesRx Frames
http://oakley.com/en-us/category/prescriptionPrescription
http://oakley.com/en-us/category/youth/eyeglassesYouth
http://oakley.com/en-us...eSort%3AoakleyRimTypeFacet%3AFull+RimFull Rim
http://oakley.com/en-us...eSort%3AoakleyRimTypeFacet%3ASemi+RimSemi Rim
http://oakley.com/en-us...ceSort%3AoakleyRimTypeFacet%3ARimlessRimless
http://oakley.com/en-us/category/accessories/eyewearView All
http://oakley.com/en-us...ory/accessories/eyewear/cleaning-kitsCleaning Kits
http://oakley.com/en-us...y/accessories/eyewear/cases-microbagsCases & Microbags
http://oakley.com/en-us...Sort%3AoakleyFrameFitFacet%3ASTANDARDStandard
http://oakley.com/en-us...nceSort%3AoakleyFrameFitFacet%3AASIANLow Bridge Fit
http://oakley.com/en-us...product/W0OO9188?variant=888392225245
http://oakley.com/en-us...product/W0OO9188?variant=888392225245
http://oakley.com/en-us/product/W0OO9188Flak® 2.0 XL
http://oakley.com/en-us...product/W0OO9188?variant=888392225245$219.00
http://oakley.com/en-us...product/W0OO9102?variant=888392260109
http://oakley.com/en-us...product/W0OO9102?variant=888392260109
http://oakley.com/en-us/product/W0OO9102Holbrook™
http://oakley.com/en-us...product/W0OO9102?variant=888392260109$197.00
http://oakley.com/en-us...product/W0OX8046?variant=888392133205
http://oakley.com/en-us...product/W0OX8046?variant=888392133205
http://oakley.com/en-us/product/W0OX8046Airdrop™
http://oakley.com/en-us...product/W0OX8046?variant=888392133205$187.00
http://oakley.com/en-us...product/W0OX3218?variant=888392221742
http://oakley.com/en-us...product/W0OX3218?variant=888392221742
http://oakley.com/en-us/product/W0OX3218Socket 5.5
http://oakley.com/en-us...product/W0OX3218?variant=888392221742$187.00
http://oakley.com/en-us/category/prescription/sunglassesView All
http://oakley.com/en-us/category/prescription/eyeglassesView All
http://oakley.com/en-us/collections/e-sportsPrizm™ Gaming
http://oakley.com/en-us/category/youth/eyeglassesYouth
http://oakley.com/en-us/category/accessories/eyewearView All
http://oakley.com/en-us...ory/accessories/eyewear/cleaning-kitsCleaning Kits
http://oakley.com/en-us...y/accessories/eyewear/cases-microbagsCases & Microbags
http://oakley.com/en-us...roduct/W0OO7050S?variant=888392102799
...

External Links (link to pages on other websites) - 19
URL Anchor Text
https://jobs.luxottica.com/go/Oakley-Jobs/1022901/Careers
https://jobs.luxottica.com/go/Oakley-Jobs/1022901/View all
https://oakley.custhelp.com/app/chat/chat_launchChat online
https://www.facebook.com/oakleyConnect With Us-Facebook
https://twitter.com/oakleyConnect With Us-Twitter
https://instagram.com/oakley/Connect With Us-Instagram
https://youtube.com/oakleyConnect With Us-YouTube
https://vm.tiktok.com/ZMRAXELNM/Connect With Us-TikTok
http://www.luxottica.com/enCopyright ©2022 Oakley, Inc. A...
https://www.ray-ban.comRay-Ban
https://www.persol.comPersol
https://www.oliverpeoples.comOliver Peoples
https://www.vogue-eyewear.comVogue Eyewear
https://www.sunglasshut.comSunglass Hut
https://www.lenscrafters.comLensCrafters
https://www.targetoptical.comTarget Optical
https://www.glasses.comGlasses
https://www.contactsdirect.comContactsDirect
https://www.pearlevision.comPearle Vision

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
67 61 6


6 images do not have Alt values.

Image URL - 67
URL ALT Text
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank_wide.gif
https://media.oakley.co...567502/portrait_ratio375x600/750/winter-olympics-lp-m.png
http://oakley.com/_ui/dist/images/blank_wide.gif
http://oakley.com/_ui/dist/images/blank_wide.gif
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank.gifBadge
http://oakley.com/_ui/dist/images/blank_wide.gif
http://oakley.com/_ui/dist/images/blank_wide.gif
http://oakley.com/_ui/dev/images/ellipse-mvp_dark.svgMVP Loyalty Program
http://oakley.com/_ui/dev/images/logo_unidays-dark.svgUnidays Student Perks
http://oakley.com/_ui/dist/images/blank_wide.gifOakley Standard Issue Website
http://oakley.com/_ui/dev/images/close.svgClose
http://oakley.com/_ui/dist/images/blank_wide.gifOakley MUZM Series 1875 X Meta...
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
https://assets.oakley.c...0__STD__shad__al1.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...40__STD__shad__lt.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...40__STD__shad__bk.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...40__STD__shad__qt.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...40__STD__shad__fr.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c..._STD__noshad__adv.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
https://assets.oakley.c...7__STD__shad__al1.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...57__STD__shad__lt.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...57__STD__shad__bk.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...57__STD__shad__qt.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...57__STD__shad__fr.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c..._STD__noshad__adv.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
http://oakley.com/_ui/dist/images/blank_wide.gifKato - Polished Black
https://assets.oakley.c...6__STD__shad__al1.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...26__STD__shad__lt.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...26__STD__shad__bk.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...26__STD__shad__qt.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
https://assets.oakley.c...26__STD__shad__fr.png?impolicy=PI20_Oakley_Resize&wid=180Kato - Polished Black
http://oakley.com/_ui/dev/images/shape_email.pngemail


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
27 3 30


You have 27 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
http://oakley.com/_ui/d.../styles/theme-oakleyhome/css/main.min.css?v=2021_R7.0.4-2stylesheettext/css
http://oakley.com/_ui/d...s/theme-oakley2020header/css/main.min.css?v=2021_R7.0.4-2stylesheettext/css
https://media.oakley.com/utility/style.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
66 9 75


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
https://cloud.wordlift.io/app/bootstrap.jstext/javascript
http://oakley.com/_ui/dist/scripts/lib/cookiePolicyGDPR.js?v=2021_R7.0.4-2text/javascript
http://oakley.com/_ui/dist/scripts/lib/dynatraceRUM.js
http://oakley.com/_ui/d...ower_components/jquery/dist/jquery.min.js?v=2021_R7.0.4-2text/javascript
http://oakley.com/_ui/dist/scripts/vendor/vendor.js?v=2021_R7.0.4-2text/javascript
http://oakley.com/_ui/dist/scripts/lib/require.js?v=2021_R7.0.4-2text/javascript
http://oakley.com/_ui/dist/scripts/main.js?v=2021_R7.0.4-2text/javascript
https://media.oakley.com/utility/script.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
74
Excellent! You do have a lot of root domains (74) linked to your site oakley.com.

74
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,793
  Facebook Shares 3,510
  Facebook Comments 1,250
  Tweets 19
  LinkedIn 27

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/oakley
Twitter Accounthttps://twitter.com/oakley
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site oakley.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
14,013th most visited website in the world.
4,641th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - grazia.co.in, gatesaginnovations.com) hosted on the same server as oakley.com (ip : 172.232.21.59).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 172.232.21.59) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 6 days old ( 1st registered on : 1995-01-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 359 days from today ( expires on : 2023-01-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
oakley.com ( 10 characters )

Domain Registrar : Register SPA

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-01-18 1995-01-18 2023-01-18
27 years, 6 days old 27 years, 6 days ago 0 years, 359 days from today
27 years, 6 days old


Domain Name Servers used by oakley.com
DNS Name IP Address
dns1.p03.nsone.net198.51.44.3
dns2.p03.nsone.net198.51.45.3
dns3.p03.nsone.net198.51.44.67
dns4.p03.nsone.net198.51.45.67


Domain is going to expire in less than a year time (0 years, 359 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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