SEO tool for better search engine rankings, enter URL to generate report
Login     Sign Up

  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized favicon Latest News and Trends | Observer

Excellent Practice36
Improvement Could be Made9
Critical Issues to Attend7
Aug 2, 2021 06:23 PM

Click To Re-generate Current Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Create blog entries.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • ...     63
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   culture   dog   movies   television   trailers   video  

Latest News and Trends | Observer

Words count: 5    Unique Words: 5    Length: 33 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Observer covers the top stories and all of the latest trends in lifestyle, arts, business political, and celebrity news around the world.

Words count: 22    Length: 137 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest News and Trends | Observer
Observer covers the top stories and all of the latest trends in lifestyle, arts, business political, and celebrity news around the world.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Politics, Entertainment, Lifestyle, Arts, Business, Health, Internet Culture, New York

Words count: 10    Length: 86 characters    keyword phrases count : 8

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:75% (6/8)
politics 0   (0%)
entertainment 7   (0.88%)
lifestyle 8   (1.01%)
arts 23   (2.89%)
business 2   (0.25%)
health 1   (0.13%)
2 words:25% (2/8)
internet culture 3   (0.38%)
new york 1   (0.13%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

adblock  arts  brandon  browser  button  cao  celebrity  click  covid  day  editors  entertainment  gift  guide  guy  halberg  helen  holiday  holmes  innovation  internet  katz  latest  lifestyle  luxury  morgan  movies  newsletters  observer  power  select  sissi  stylish  trends  ultimate  vaccine  valentine  whitelist  woman  year 

Top 20 Keywords
Total Terms Count: 796

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
arts 23 2.89%
gift 12 1.51%
innovation 12 1.51%
luxury 10 1.26%
observer 10 1.26%
guide 9 1.13%
lifestyle 8 1.01%
day 7 0.88%
stylish 7 0.88%
cao 7 0.88%
sissi 7 0.88%
entertainment 7 0.88%
power 7 0.88%
ultimate 6 0.75%
movies 6 0.75%
adblock 6 0.75%
holmes 5 0.63%
helen 5 0.63%
morgan 4 0.50%
halberg 4 0.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Elon Musk Visits Starship Launch Pad With Baby X Ahead of Historic Orbital Test
Disney Faces a String of Pros and Cons in Putting ‘Shang-Chi’ on Disney+ Premier Access
The Best Toiletry Bags for All Your Travel Essentials
The ‘Venom: Let There Be Carnage’ Trailer Is Here for Blood and “Snacking on Bad Guys”
Guggenheim Staffers Are Putting Plans in Motion to Join a Union


Charlie English’s ‘The Gallery of Miracles and Madness’ Is a Necessary Read
A Canadian Art Dealer Has Admitted to Co-Inventing a Fake Indigenous Artist
A Fourth Suicide Was Committed at the Vessel in Hudson Yards This Week
Pioneer Works Exhibits Legendary Photographer Alex Harsley
Oft-Sued Art Dealer Douglas Chrismas Has Been Charged With Embezzlement
The Streaming Industry Is More Robust and Diverse Than Ever…For Now
I’m Glad ‘Black Widow’ Made It to Theaters, Even If It Took Years to Get There
The Best New Movies and TV Shows to Stream This Week: July 30-Aug. 5
Kiana Madeira of ‘Fear Street’ Wants the Roles She Takes to Feel Constructive and Subversive
What Hollywood Should Learn From This New ‘Waterworld’ Sequel Series
COVID-19 Pandemic
Pfizer, Moderna Hike COVID-19 Vaccine Prices by as Much as 26%—Here’s Why
CDC Reinstates COVID-19 Mask Guidance On New Delta Variant Findings
These 5 Blockbusters Could Help Supercharge 2021’s Staggering Box Office Numbers
The U.K. Government Is Cutting Educational Arts Funding by 50%, Sparking Outrage
Italy Announces Citizens Will Need Proof of Vaccination to Visit Museums
Elon Musk’s Old Pals Invest in Neuralink to Fund Testing Brain Chips in Humans
Robinhood IPO Is the Worst of Its Kind in History, Data Shows
How Long Does COVID-19 Vaccine Protection Last? New Study Raises Red Flags
SpaceX Will Resume Starlink Satellite Launch in August After Two-Month Pause
One of Europe’s Richest Families Is Joining the Billionaire Space Race
Marc Jacobs Is Taking Over the Surf Lodge for the Ultimate Montauk Experience
The Classic White Button-Down Shirts That Are Anything But Basic
John Corbett Just Listed His Longtime West Hollywood Home for $1.31 Million
Why Prince William and Kate Aren’t Sending Prince George to Boarding School Just Yet
You Can Say Goodbye to Cystic Acne With This 3 in 1 Treatment Balm
Style Guides
The Ultimate Father’s Day Gift Guide for the Most Special Guy You Know
The Best Luxury Mother’s Day Gifts for the Most Special Lady in Your Life
The Most Thoughtful and Luxurious Valentine’s Day Gifts for Him
The Best Valentine’s Day Gifts That the Most Stylish Woman Will Love
The Best Holiday Candles to Light Up the Most Festive Time of Year
The Ultimate Royally Approved Holiday Gift Guide
The Best Zodiac Gifts for the Most Dedicated Astrology Lover You Know
The Unique and Indulgent Luxury Stocking Stuffers for the Most Dapper Man You Know
The Cute and Luxurious Stocking Stuffers She’ll Love This Year
The Ultimate Luxury Gift Guide for the Most Stylish Man You Know
The Ultimate Luxury Gift Guide for the Most Stylish Woman
The Luxury Father’s Day Gift Guide for the Most Stylish Guy You Know
The Luxury Mother’s Day Gift Guide for the Most Stylish Mom
The Ultimate Luxury Valentine’s Day Gift Guide for the Most Stylish Woman You Know
The Luxury Holiday Gift Guide for the Most Stylish Man You Know
Power Lists
Arts Power 50: Power Players Rebuilding the Art World in 2021
Entertainment Power 50: The Changemakers Who Shaped Movies and TV in 2020
Arts Power 50: The Changemakers Shaping the Art World in 2020
The Most Powerful PR Firms of 2019


We noticed you're using an ad blocker.
How Do I Whitelist Observer?
For Adblock:
For Adblock Plus on Google Chrome:
For Adblock Plus on Firefox:
<I> (6)
<STRONG> (3)Don't run on pages on this domain
Enabled on this site.
Disable on

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 677.23 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
3.87 s 0.03 s 0.03 s 0.01 s 2.17 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
27 Kb (27,089 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
27 Kb (27,089 bytes) 6 Kb (5,837 bytes) 21 Kb (21,252 bytes) 27.47 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
94 9 103

You have more than 100 links (103).

Internal Links (link to pages within this domain) - 94
URL Anchor Text Art Media Musk Visits Starship Laun... Faces a String of Pros ... Best Toiletry Bags for All... ‘Venom: Let There Be Carna... Staffers Are Puttin... English’s ‘The Gallery... Canadian Art Dealer Has Admi... Fourth Suicide Was Committed... Works Exhibits Legenda... Art Dealer Douglas Ch... Streaming Industry Is More...’m Glad ‘Black Widow’ Made It... Best New Movies and TV Sho... Madeira of ‘Fear Street’... Hollywood Should Learn Fr... Pandemic, Moderna Hike COVID-19 ... Reinstates COVID-19 Mask G... 5 Blockbusters Could Hel... U.K. Government Is Cutting... Announces Citizens Will ... Musk’s Old Pals Invest in... IPO Is the Worst of ... Long Does COVID-19 Vaccine... Will Resume Starlink Sa... of Europe’s Richest Famili... Jacobs Is Taking Over the... Classic White Button-Down ... Corbett Just Listed His L... Prince William and Kate Ar... Can Say Goodbye to Cystic ... Guides Ultimate Father’s Day Gift... Best Luxury Mother’s Day G... Most Thoughtful and Luxuri... Best Valentine’s Day Gifts... Best Holiday Candles to Li... Ultimate Royally Approved ... Best Zodiac Gifts for the ... Unique and Indulgent Luxur... Cute and Luxurious Stockin... Ultimate Luxury Gift Guide... Ultimate Luxury Gift Guide... Luxury Father’s Day Gift G... Luxury Mother’s Day Gift G... Ultimate Luxury Valentine’... Luxury Holiday Gift Guide ... Lists Power 50: Power Players R... Power 50: The Ch... Power 50: The Changemaker... Most Powerful PR Firms of ... Settings

External Links (link to pages on other websites) - 9
URL Anchor Text not sell my data VIP

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
50 5 45

45 images do not have Alt values.

Image URL - 50
URL ALT Text Logo Shang-Chi Disney+ Box O... Hulu Disney+ HBO Max S... Spider-Man Marvel 2021 Mo... Arts Power 50

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
4 1 5

You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
49 24 73

Too many (24) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 24
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
There is no Blog associated with your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (195) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 328
  Facebook Shares 358
  Facebook Comments 163
  Tweets 558
  LinkedIn 52

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
14,496th most visited website in the world.
4,988th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (5 -,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 102 days old ( 1st registered on : 1994-04-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 183 days from today ( expires on : 2024-02-03 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 12 characters )

Domain Registrar :, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-04-23 2014-02-04 2024-02-03
27 years, 102 days old 7 years, 180 days ago 2 years, 183 days from today
27 years, 102 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (12 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


Generating Report ......

Completed 0 of 30 tasks in generating the seo report!

"SEO Tools to Audit Websites for Improving Search Engine Rankings."

Recent Expired Domains       Expiring Domains       Top Domain Registrars       Most Popular Domain Extensions

Language Detection       Language Statistics       Directory Sponsor

HP Terms of use   |   News   |   FAQ   |   Contact Us

copyright © 2011-2021, all rights reserved